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Beginners SEO Podcast

Beginners SEO Podcast

Phoebe, The Plan Success 143 Episodes Jun 15, 2026

The Beginners SEO Podcast is designed for small business owners and solo marketing teams who want to improve their search engine optimization. Each episode covers different aspects of SEO, focusing on easy tips that can be applied to a business website to grow organic traffic. The podcast offers practical advice and resources for beginners, with additional tools available on the host's website.

Episodes

SEO Case Study: Traffic Grew By 141% Just By Doing This (No Ongoing SEO) Jun 15, 2026 688 Ask Me Your SEO Questions!In this Beginner's SEO episode, I share a real SEO case study where a small service business website’s organic traffic grew by 141% simply by optimising the existing site structure and pages, without any ongoing SEO work afterwards. I break down exactly what was changed, why these improvements made such a difference, and why getting the foundations right can sometime
5 Controversial Things You Shouldn't Care About With Your SEO Jun 8, 2026 606 Ask Me Your SEO Questions!There are a lot of things the SEO industry loves to obsess over… but honestly, some of them just don’t matter that much when it comes to growing your small business website. In this Beginner's SEO episode, I share five controversial things I genuinely don’t care about in SEO, and why focusing on them often distracts people from what actually drives rankings and traff
When To Pivot Your SEO Strategy: How To Know And What to Do Next Jun 1, 2026 713 Ask Me Your SEO Questions!SEO isn’t something you set once and leave forever. Sometimes the strategy that worked six months ago simply stops moving the needle. In this Beginner's SEO episode, I talk through the key signs it might be time to pivot your SEO strategy, from traffic drops and changing search behaviour to AI Overviews and shifting keyword intent. I’ll also walk through how to asses
Organic Traffic Drop by 77% But The Business Is Still Growing? Why Traffic Can Be a Vanity Metric May 25, 2026 513 Ask Me Your SEO Questions!In this Beginner's SEO episode, I walk through a real SEO case study where website traffic dropped by 77%… but the business continued to grow. How is that possible? We talk about why traffic alone is often a vanity metric, how AI Overviews and changing search behaviour are reshaping SEO, and why conversions, intent, and the right kind of visibility matter far more th
SEO For E-commerce Small Businesses: Your Beginner 2026 Guide May 18, 2026 739 Ask Me Your SEO Questions!Running an online store but struggling to get traffic? In this episode, I break down how small e-commerce businesses can compete in search results without massive budgets or huge teams. We’ll cover the beginner SEO foundations that actually drive sales, how to optimise product and collection pages, and the biggest mistakes I see small stores making. If you want more organ
What I’ve Learned About AIO From Clients’ Websites (And How It Can Help You!) May 11, 2026 684 Ask Me Your SEO Questions!AI traffic is no longer theoretical. It’s showing up in GA4, influencing impressions, and quietly reshaping what “ranking” actually means.In this episode, I’m sharing what I’m seeing across my clients’ websites when it comes to AI traffic and AI Overviews. Where it’s appearing, which types of pages benefit, what kind of content gets pulled in, and how it’s affecting brand
Why Your Traffic Isn’t Converting (And Why More SEO Won’t Fix It) May 4, 2026 641 Ask Me Your SEO Questions!Getting traffic is exciting. But if it’s not converting, more SEO is not the answer.In this episode, I’m breaking down the uncomfortable truth: sometimes the problem isn’t rankings, it’s search intent, messaging, positioning, UX, or even the offer itself. I’ll explain how to diagnose whether you’ve got a traffic problem or a conversion problem, the common mistakes small b
SEO Case Study: Growing A Brand-New Website From Zero To Leads In 3 Months Apr 28, 2026 682 Ask Me Your SEO Questions!What do you do when a brand-new B2B SaaS website launches with zero traffic, zero rankings and zero authority? In this episode, I’m breaking down the exact SEO strategy we used to grow Easy T from scratch.We niched down into specific recruitment sectors, built targeted service pages, created in-depth industry guides to support conversions, and used LinkedIn strategically
The 80/20 Principle In SEO: A 30-Day Roadmap To Move The Needle Apr 21, 2026 626 Ask Me Your SEO Questions!SEO can feel overwhelming because there’s always more you could be doing. But in reality, 20% of actions drive 80% of results. In this episode, I’m breaking down how to apply the 80/20 principle to your SEO and giving you a simple 30-day roadmap to focus on what actually matters.We’ll cover the foundational fixes, the pages to prioritise, the keyword strategy that brings
Why Most Small Business Websites Don’t Rank (And What to Do Instead) Apr 13, 2026 814 Ask Me Your SEO Questions!If you’ve built a website, written a few blogs and added some keywords but you’re still not ranking, this episode is for you. I’m breaking down the real reasons most small business websites don’t show up on Google. It’s usually not because you’re “bad at SEO.” It’s things like weak search intent, no clear site structure, poor internal linking, low authority, or simply tar
SEO For Mobile: Why You Need To Be Optimising For Mobile Screens First Apr 7, 2026 726 Ask Me Your SEO Questions!Mobile isn’t the “second version” of your website anymore. It’s the primary experience. In this episode, we’re breaking down what it actually means to optimise for mobile screens first, not just responsive design, but speed, structure, UX, content layout, and conversion flow. I’ll walk you through the practical changes you can make today to improve rankings, engagement, a
How A Small Ecommerce Website Increased Organic Revenue By 56% Mar 30, 2026 700 Ask Me Your SEO Questions!Another SEO small business website case study, showing you a realistic road map on how to audit and optimise your own website to grow your own organic traffic! This is perfect beginner SEO level stuff as it's the exact same framework I teach in the Beginner's SEO Course! Grow your business with SEO by using the exact strategy I use with multimillion dollar compa

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