Let's Make This More Interesting
Adam Morgan, founder of eatbigfish, hosts a podcast exploring how to capture and hold an audience's attention in moments that truly matter. He interviews fascinating people who excel at engaging their audiences, from distracted social media scrollers to bored schoolchildren and cynical CEOs. The show aims to teach listeners how to be more interesting in both business and personal life.
Episodes
The magic of Aardman (with Magda Osinska)
In this episode of Let’s Make This More Interesting from eatbigfish, Adam explores what it takes to be more interesting in a very different medium: stop frame animation. Madga Osinska, today’s guest, is a director of short films and commercials for the world-famous Aardman Animations, besides her own projects, and a winner of jury prizes throughout Europe for her work. Adam and Magd
Creating Epic Stories of High Fantasy (with Dungeon Master Jeffrey Robb)
What does it take to be interesting enough for people to brave the New York City subway to come and join you on a cold, wet, Tuesday night? Every Tuesday night? For two years? In this episode, Adam Morgan is joined by Jeffrey Robb, professional Dungeon Master, actor, and educator, who runs paid games of Dungeons and Dragons up to eleven times a week across the five boroughs of New
Disrupting beliefs and breaking inertia (with Lucinda Barlow)
How engaging do you have to be, really, to break inertia? To disrupt beliefs? And what does that take in your communication and in your culture? In this episode of Let’s Make This More Interesting, Adam Morgan is joined by Lucinda Barlow, who leads International Marketing at Uber across more than 60 countries. Drawing on a remarkable body of evidence spanning 19 communicat
The Power of Surprise - Part 2 (with Rory Sutherland)
In this second part of the conversation with Rory Sutherland, Vice Chairman of Ogilvy and behavioural science evangelist, we discuss why Rory feels we are thinking in entirely the wrong way about the payback for marketing, and the different way we need to go about finding those big, engaging ideas that will disproportionately impact the success of our business. We talk about the fal
The Power of Surprise - Part 1 (with Rory Sutherland)
What is the value of surprise to us in becoming more interesting? And how does one of today's most stimulating thinkers stay so consistently surprising himself? In Part 1 of a two part conversation, Adam sits down with Rory Sutherland - Vice Chairman of Ogilvy, behavioural science evangelist, and endlessly fascinating reframer of what we thought we knew - to talk about why surprise
How to start the Google Creative Lab (with Andy Berndt)
What does it take to make iconic work with iconic founders – when nobody out there cares about you or your product? And why might having ADHD be a gift in helping you think about how to overcome that? In our Season 3 opener, Adam Morgan sits down with Andy Berndt, former agency leader and the founding force behind Google’s Creative Lab. Andy has worked alongside some of the most unc
Putting the joy back into work (with Bruce Daisley)
If work takes up so much of our lives, and so much of work’s output is down to discretionary effort, how do we make work more engaging - as leaders of teams, and as workers ourselves? Bruce Daisley has become a world expert on it. Previously the MD of YouTube in the UK, Bruce was the European Head of Twitter when he started exploring the meaning and future of work in a podcast, Eat Slee
Leading the world towards hope (with Gail Gallie)
We’re at an inflection point in how we engage people about the UN’s Sustainable Development Goals, Gail Gallie believes: we now need a completely new model – ‘The gloves are off’. Gail left a successful career in advertising and at the BBC to help set up Project Everyone with campaigner and film director Richard Curtis – their aim: to communicate the UN’s Sustainable Development Goals to everyone
Interesting at the speed of culture (with Nick Tran)
Is TikTok the most interesting platform in the world? What’s at the heart of its success – and what does it mean to be more interesting in a post TikTok world, when the audience on TikTok is “10x bigger every day than the Super Bowl”? In this week’s episode, Adam meets Nick Tran, former Global Head of Marketing at TikTok and advisor to a new generation of Challengers, including tech company N
Creating character at Dishoom (with Sara Stark)
For 10 years Sara Stark was part of the team helping the founders of Dishoom build their restaurant brand and business – a brand that is as rich, engaging and layered as so many other restaurants are superficial and glib.It’s a conversation about stories, and curiosity, and inventiveness, and layering, and pushing the idea. About a continual commitment to exploring and digging and e
The question is more important than the answer (with Warren Berger)
Warren Berger began exploring how to ask better questions through a journalistic interest in innovation. He’s come to believe the importance of questions is much broader than that, and has come on to champion the development of better questioning skills in everything from education to our personal relationships.He has written widely on the topic, including ‘A More Beautiful Question: The powe
How to tell a big story in just 90 seconds (with Louisa Preston and Luisa Baldini)
How do you engage an audience in something that really matters in just 90 seconds? Where do you start? How do you overcome the ‘curse’ of everything you know? In this episode Adam talks with two former BBC reporters, Louisa Preston and Luisa Baldini, about how they become experts in being compelling in 90 seconds, in careers where they covered everything from the 7/7 bombings and t
The five components of interesting (with Jeffre Jackson and Dave Nottoli)
This week Adam talks to renowned planners David Nottoli and Jeffre Jackson about their research into ‘interestingness’ in advertising.Drawing from their experience David and Jeffre share their definition of the five key components of interesting:How incongruity reinforces memoryWhy Don Draper might be wrong about emotionsThe significance of fish sticksWhy authenticity isn’t just a buzzwordWhy the
Does our attention define us? (with Faris Yakob)
Faris Yakob believes that attention is not merely the first step to engagement with something, but a fundamental shaper of who we are: if ‘we are what we eat’, then what we pay attention to comes to define us. The author of ‘Paid Attention’ and co-founder of Genius Steals, he and his wife Rosie have spent the last ten years as modern nomads, consulting, speaking and writing. In this ep
A healthy dose of horror (with Mathias Clasen)
That’s enough about humour and the lighter side of interesting. It’s time to step into the dark. This week Adam meets researcher Mathias Clasen, co-founder of the ‘Recreational Fear Lab’ and author of Why Horror Seduces and A Very Nervous Person's Guide to Horror Movies, to talk about what he’s learned from haunted houses and horror movies, and how to find the ‘sweet s
Stand up and make me laugh (with Chris Head)
Last week’s episode made the business case for humour - but how do we start to find our funny? This week Adam Morgan meets standup comedy writing and speaking coach Chris Head for a comedy masterclass. Chris shares practical experience and techniques he uses when working with comedians, how he helped stand-up Stepfania Licari push her personal stories for the biggest payoff and coached
The commercial case for humour (with Bridget Angear)
Is our business leaving money on the table by being too serious? In this episode, Adam speaks to Bridget Angear, legendary strategic planner and co-founder of Craig + Bridget, about her recent research “The Business Case for Humour in Advertising”. Adam and Bridget explore the evidence for the business effects of humour as revealed in the IPA database, and the different values that
Break that routine (with Simon Peacock)
This week Adam meets award-winning improviser and director of the iconic Assassin’s Creed video games Simon Peacock to explore how the element of surprise makes his work and life more interesting. Beginning with Simon’s early success as a professional improviser in Montreal, they discuss the 10 commandments of good improvisation, why routine and repetition ruin
Why you need a third Spider Drop (with Heather McGill)
In this episode Adam talks to Heather McGill, Head of Spectator Experience at London 2012 and previously Tour Manager for the Spice Girls, about how to create more interesting shared experiences. Heather shares lessons about how to create more engaging spectator experiences for live tours and ‘global mega events’ such as the Olympics and Paralympics, large industry expos like Dubai 2020
When Kerosene met Dull (with Peter Field)
A year into the project, what have we learnt about the real price of being dull? Adam opens Season 2 with one of the core collaborators on The Extraordinary Cost of Dull, marketing effectiveness expert Peter Field. Peter and Adam share how the Extraordinary Cost of Dull has grown from an idea that kickstarted our last season to a 3-year research project with multiple contributors.
Episode 13: Lessons, Frameworks, Power and Sex (a look back at Season 1)
In this bonus episode Adam summarises the key themes and learnings across all the guests from the first season, to make it useful and usable for you.He breaks his conclusions into five sections: 1. The Cost of Dull and the Value of Interesting 2. The Four Kinds of Dull3. Finding the right way to be interesting for you4. Common themes and key ideas across all the guests5. How to use it&nb
Episode 12: Giving up the gold (with Nick Reed)
Named ‘one of the most 10 influential Brits in Hollywood’ by The Sunday Times, Nick Reed has been a successful Hollywood agent, won an Oscar for a documentary called ‘The Lady in Number 6’, and co-founded the most successful viral content company in the US.In this episode, Nick discusses with Adam what makes something not just more interesting, but interesting enough to share – alon
Episode 11: The third American art form (with Russell Davies)
Powerpoint has become the poster child of Dull – can even this most maligned of mediums really be a tool to be more interesting? Russell Davies not only believes it can, but that it’s the third American art form, along with jazz and hip hop – but only if we think of it and use it in a very different way. It seems such a symbolic flip for the cliché of ‘Death by Powerpoint’, that we’ve given it its
Episode 10: Making the magic more probable (with Russell Davies)
One of the most stimulating speakers in brands and communications, Russell has been thinking about what it means to be interesting for over 20 years. In his new book Do Interesting – Notice. Collect. Share. Russell has codified the practice he’s used to make the world more interesting to him, and to make himself better positioned to bring interest to whatever topic he finds himself worki
Episode 9: Lashing the world with story (with John Yorke)
While storytelling isn’t the automatic answer to every kind of ‘dull’, if we’re going to learn how to tell more interesting stories we should learn from the best. John Yorke founded the BBC Studio Writer’s Academy after a career that included being Head of Channel4 Drama and Controller of BBC Drama Production, working on and producing some of the world’s most widely v
Episode 8: The interesting Squiggle and the long ‘Aha’ (with Helen Tupper and Sarah Ellis)
The Squiggly Careers podcast has been hugely influential and useful for anyone interested in Career Development community. In this episode I talk to Sarah Ellis and Helen Tupper, the brilliant pair behind the podcast, the two bestselling books that have come out of it – Squiggly Careers and You Coach You – and the company they have founded, Amazing if.We discuss:How, in looking to throw out the ol
Episode 7: Two thousand years more interesting (with Professor Arlene Holmes-Henderson)
In this episode we talk to Professor Arlene Holmes-Henderson, Professor of Classics Education and Public Policy at Durham University, about her fierce belief in the enduring relevance of classical rhetoric to today’s world, and why its value in helping disadvantaged children find their voice in a more engaging way is fundamental to how schools need to develop oracy, alongside literacy and numeracy
Episode 6: How to win a peacock show (with Gemma Parkinson)
This is a podcast for people who can’t afford to bore their audience. And in this episode we talk to Gemma Parkinson, a Global Marketing and Business Director at Moet Hennessy, about how to elevate a presentation into an irresistible performance when you really need to carry an audience with you. A fresh, energetic and charismatic thinker, Gemma shares her advice about how to elevate the interest
Episode 5: On Saturn it’s raining diamonds (with Addison Brown)
How can we be interesting enough to stick in our audiences’ long-term memory? In this episode, Adam speaks to Addison Brown, the science teacher who was the star of a recent Department for Education recruitment film. They discuss the four key principles that underpin success in every lesson – from cognitive load to dual coding – and how shorter pupil attention spans and higher expectatio
Episode 4: The secret of Elmo’s success (with Norman Stiles)
In this episode, Adam talks with Norman Stiles, for 20 years the Head Writer on Sesame Street, about the pioneering pairing of entertainers and educators that changed the educational life of a generation. And how success lay in a very simple ambition that has fascinating implications for us all. Sesame Street made something possible that people thought couldn’t be done. What can it teach
Episode 3: Who Are You Really? (with Ross Buchanan)
In this episode, Adam talks to national radio presenter Ross Buchanan (Absolute Radio, Radio X) about what it takes to be interesting for four hours with an audience you never actually see. How much is it about being more interesting in what you say and do, and how much is it about what you share of yourself? And why shouldn’t you talk about biscuits?-Connect with Adam on LinkedIn:&
Episode 2: Why Your Dog is a Better Producer Than You (with Maz Farrelly)
In this episode, Adam speaks to reality TV producer Maz Farrelly. Maz has made some of the biggest shows on 3 continents, including Britain’s Got Talent, Dancing with the Stars, Big Brother and Celebrity Apprentice – interviewing 12,000 hopefuls along the way. She now works with businesses to help them make themselves more interesting. Maz shares her learnings on what it takes to re
Episode 1: The Cost of Dull in Business (with Peter Field)
In this opening episode, Adam discusses a new analysis that reveals the real financial cost to a business of being dull with Marketing Effectiveness expert Peter Field. Exactly how much more expensive is it to run dull communications than engaging ones? And what can we learn from people who can’t afford to bore their audiences? Adam and Peter's conversation explores: Why we sho
Trailer: Let's Make This More Interesting
** EPISODES 1 & 2 - TUESDAY 26TH SEPTEMBER **Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored sc
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