Alloy Personal Training Business
This podcast offers insights and advice for personal training business owners, covering topics like marketing, staff management, trends, programming, and pricing. Hosted by Rick Mayo, founder of the Alloy Personal Training Franchise, it aims to help listeners elevate their fitness businesses.
Episodes
He Built a 7-Figure Gym Marketing Company from His Mom's Basement with JP Middleton
JP Middleton started his company out of his mom's basement at 21. No clients, no experience, and no idea what he was getting into. Eight years later, Gym Members Now is a seven-figure operation working with hundreds of fitness businesses, and JP just joined the Alloy vendor network.
In this episode, Alloy founder Rick Mayo sits down with JP to find out what GMN actually does differently. The answe
The Fractional CMO Advantage: Scaling Smarter with Erin Levzow
What does it look like to have a world-class CMO in your corner without the full-time price tag?
In this episode, Alloy founder Rick Mayo sits down with Erin Levzow, CMO at CapitalSpring, to talk about the real value of fractional marketing leadership. Erin has held CMO roles at Wingstop, Freebirds, Museum of Ice Cream, and Marcus Hotels, and now works across the full CapitalSpring portfolio to he
National Meets Local: Why Digital Marketing Works Better Together with Aren Johnstone
What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people?
In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a prope
Your Website Is Your Salesperson: Jimmy Weeks on Getting It Right
What's the difference between a website that looks great and one that actually brings in business?
In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, CEO of Internet Strategy Labs, to dig into what separates high-performing websites from digital dead ends. Jimmy has built nearly 700 websites over 25 years and built one of the first franchise analytics dashboards in the industry.
How CapitalSpring Evaluates and Scales Franchise Brands with Bryan Dickenson
What does it really take to scale a fitness brand — and find the right investment partner to help you get there?
In this episode, we sit down with Bryan Dickinson from CapitalSpring to discuss his path into franchise-focused private equity, what it takes to thrive in the industry, and what made Alloy Personal Training a standout investment opportunity. Bryan breaks down how CapitalSpring evaluate
Onward & Upward: Why We Partnered with CapitalSpring
How do you grow fast without losing what makes your business great?
In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring, and what that really means for our franchisees and our team. We get into why we waited for the right partner, how they’re helping us scale faster, and why this is not just about money. It is about resources, accountability, and opening
What the Best Franchisees Do Differently with Tammi Brown
What actually separates great franchise owners from those who struggle?In this episode, Alloy founder Rick Mayo sits down with Tammi, a seasoned franchise business coach with experience across multiple national brands, to break down the real traits that drive long-term franchise success.They dig into why employee turnover is usually a leadership problem, how owner involvement directly impacts rete
The 5 Must-Do’s for Multi-Unit Franchise Success with John Farkas
Running one gym is hard. Running multiple is a whole different game. In this episode, Rick is joined by John Vargas, multi-unit Alloy franchise owner and president of the Franchise Advisory Council, who shares the 5 keys that helped him scale from one successful Alloy location to several top-performing locations.They talk about why everything starts with your people, how to lead without micromanag
Entrepreneurship or Franchising: What’s the Right Fit for You?
So, you’re ready to dive into the fitness industry? First off, congrats. It’s an exciting world to be in. But now you’re at the ultimate fork in the road: do you build your own brand from the ground up, or do you buy into a franchise?In this episode, Jared Nassiff interviews Rick Mayo, founder of Alloy Personal Training, to explore this topic through Rick’s journey from independent gym owner to fr
The Truth About Fitness Franchising No One Tells You
In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country.Starting in 1992 with a single location, Rick revolutionized small group personal training and scaled globally before launching Alloy as a full franchise in 2019.He opens up about the challenges of transitioning from licensing to franchisi
Scaling Strong: Nick Garrity on Multi-Unit Mastery
In this episode, Rick sits down with the number one facility operator and multiunit Alloy franchisee, Nick Garrity, to discuss his secrets to successfully scaling to multiple facilities.With a deep entrepreneurial background in stretching studios, saunas, and golf performance, Nick explains why consistency, trust, and communication are the real currency of successful fitness operations.He dives in
Elevating the Franchise Experience Through Communication w/ Rosheika Strachan
In this episode, Rick Mayo introduces Alloy's very own Rosheika Strachan, the team’s new internal communications lead.With a background in journalism, public relations, and sports management, Rosheika brings a wealth of expertise in shaping internal communications.Her mission is to make sure Alloy’s franchisees have all the resources they need, and they know how to use them, when to use them, and
Scripts Don’t Sell. Conversations Do
In this episode, Matt explains the "dos and don'ts" of phone sales. They discuss the uncomfortable world of phone sales and turn it into something approachable and even enjoyable for gym owners and fitness professionals.Matt brings tactics from the field, while Rick offers frameworks that turn conversations into conversions. They discuss how to handle price objections and why you should never sell
Over 3 Decades Later: I Almost Missed It
In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation.Rick and Matt explain why franchising is an entirely different beast from running a gym and how most people don’t realize that jumping into franchising means starting a brand-new business.They discuss how leadership requires evolving your iden
Powered by People: How FIBR Is Helping Alloy Recruit Top Fitness Talent
One of the biggest challenges in running a fitness business is finding and retaining top talent. It’s a persistent problem that many gym owners and fitness franchisees grapple with.In this episode, Rick speaks with William Coker, president of FIBR, a fitness talent recruiting firm. FIBR is a new addition to the Alloy vendor suite, and we are excited about the alignment.William brings years of indu
Success by Design: Franchise Lessons with Erik Van Horn
Franchise ownership sounds like freedom, but most owners learn the hard way. Passivity doesn’t pay unless you earn it.In this episode, Rick Mayo sits down with Erik Van Horn, veteran franchisee, franchisor, investor, and founder of Front Street Equity Partners.With decades of experience across all sides of the franchise table, Erik unpacks what it really takes to thrive in franchising.They explore
Mapping the Future: Alloy Expands to 2,000+ U.S. Territories
Alloy has recently updated its territory mapping system to identify new, high-potential locations.In this episode, Rick and Suzanne discuss the results of the Alloy mapping exercise for the US and what it means for existing and potential franchisees.With updated demographic data and an analysis of local business dynamics, the company has expanded from 900 territories to over 2000.The episode also
Care is Currency- Part 4
In this 4th installment of the “Care Is Currency” series, Rick Mayo and Matt Helland discuss why consistency is one of the most overlooked aspects of customer loyalty. Through stories and real-world Alloy examples, they show how even small deviations in client experience, no matter how well-meaning, can break trust and hurt retention.Even when the core service stays the same, inconsistencies in th
Care is Currency- Part 3
In today’s episode (Part 3 of the series), Rick Mayo and Matt Helland continue their conversation on the importance of genuine care in building client loyalty and business success.They discuss how Alloy’s focus on small, personalized touches, such as surprising clients with thoughtful gifts and sending post-workout texts, creates a strong emotional bond. These small actions are key to retention an
Care is Currency - Part 2
In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients.They discuss the role of accountability sessions in driving retention and creating long-lasting client relationships.The future of Alloy won’t be built on the latest fitness trends or shiny new marketing tactics, but on care—specifically, caring enough to ma
Care is Currency - Part 1
In part 1 of this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.Through compelling stories, Rick and Matt explain how Alloy differentiates itself from competitors by showing genuine care for every client, leading to long-term loyalty and success.Rick shares how caring for clients beyond the sale through accountability and follow-up makes a b
Top 5 Supplements You Shouldn’t Skip with Rami Odeh
In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking.These supplements are essential for improving physical performance, brain health, and overall well-being.They also explore common myths surrounding supplements and why consistency is more important than occasional use for achieving long-term results.Thi
Innovation in Motion: A Conversation with Lee Hodges of Torque Fitness
In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise.They discuss the powerful blend of aesthetics, functionality, and foresight that makes Torque the go-to provider for Alloy Personal Training.Lee shares how his nearly 30 years in the fitness industry and his pas
Inside FranChoice: Lessons Learned with Jared Breen
In this episode, Rick Mayo welcomes back Jared Breen, VP of Real Estate and Studio Development, to discuss Jared's recent experience at a FranChoice conference. Although Jared’s role is heavily operational, he was sent to pitch Alloy to franchise consultants--a job typically reserved for sales leaders.Jared not only held his own but stood out by presenting without notes, showcasing his deep unders
The Director’s Edge: Role, Rhythm, and Results
In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, balance responsibilities, and build a strong culture within your studio.Matt walks us through the Director’s three big levers: acquire new members, retain existing
Purpose-Driven Profits: Scott Weaver’s Alloy Journey
In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling.Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness
Learning That Scales: Alloy’s New LMS Advantage
In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.Chamberlynn, who led the initiative, unpacks the
Selling Longevity: Jay Croft on Marketing Fitness to the 50+ Crowd
In this episode, Rick Mayo chats with Jay Croft, a fitness marketing expert and author of Selling Longevity Over 50, about how fitness businesses can cater to the growing over-50 demographic.Jay shares the insights that helped him craft a guide for gym owners looking to serve this age group, showing them how to market effectively and, more importantly, how to connect with people who are often over
Driving Franchise Wins with Kelly Johnston
In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table.Rick and Kelly dive into what makes Alloy’s franchise support system unique, from structured director calls to personalized coaching
Franchise Funding 101: How to Finance Your Dream
In this episode, Rick and Suzanne speak on the many ways you can finance your franchise locations.From bootstrapping with cash to leveraging your 401(k) or even tapping into home equity, this episode explores every legitimate funding avenue.Suzanne brings extensive real-world knowledge about franchisee behaviors and finance strategies. Her guidance is grounded in working with hundreds of aspiring
The Price Is Right: Mastering the Art of Raising Rates
Rick Mayo and Matt Helland break down how to confidently increase your membership rates without losing your sanity or your client base.With decades of experience in the fitness business, Rick and Matt discuss Alloy’s tested strategy for rolling out rate hikes in a way that boosts both your margins and your team’s confidence.They start with raising rates for new members to build proof, then walk th
The Resilience Factor: Bouncing Back with Courtney Clark
In this powerful episode, Rick Mayo welcomes Courtney Clark, a keynote speaker, author, and resilience researcher with an extraordinary backstory.From aspiring actress to nonprofit founder to four-time cancer survivor, Courtney has a deep understanding of what it means to pivot when life demands it.Courtney discusses her concept of resilience, not as positivity, but as adaptability. She argues tha
The Standard Is You: Raising the Bar with Mike Arce
In this episode, Rick speaks with multi-unit Alloy franchisee, Mike Arce, about his new book "The Standard is You."Mike talks about his new book and how it’s designed to unlock the potential in employees by teaching them to manage up.He explains the concept of self-leadership and how employees can take ownership of their growth. It’s a fresh way of thinking that turns the traditional "just do your
Beyond the Studio: Joy Sandoz’s Mission-Driven Impact
In this episode, Rick speaks with Joy Sandoz, a multi-location Alloy franchisee known for her excellent community-building practices.With a background that spans graphic production to personal training and business ownership, Joy shares some tips on how to create a gym where members feel like family.She shares how the simple things – from knowing everyone's names to hosting fun events – make a hug
How Alloy's Rapid Growth Is Shaping the Fitness Industry
In this episode, Rick discusses Alloys’ rapid growth and the changing landscape of the fitness industry.Rick reveals how Alloy has been able to scale its fitness franchise model, now with over 300 locations sold and 100 open, all while catering to an underserved age group: 45-65-year-olds.He also highlights how the wellness space is becoming increasingly complex with trends like cold plunges and e
Train Smart, Stay Strong: The Alloy Method Explained
In this episode, Rick Mayo and Matt Helland discuss the science and psychology behind the Alloy method of training frequency.With over three decades of experience, Rick and Matt explain why 2-3 days a week is ideal for the majority of Alloy clients, especially those 40 and older.They break down the physiological and psychological benefits of less frequent, high-quality training, including better s
Stories That Define Alloy
In this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy’s approach to building relationships, simplifying operations, and putting human connections at the heart of fitness.Starting in 1992, Rick explains how his Alloy stands
Record-Breaking Presales With John Herrera
In this episode, Rick Mayo sits down with John Herrera, the guy who crushed the presale record at Alloy Alamo Heights and built an awesome community from day one. He is the director of training.John’s journey through the fitness world - from managing gyms in different states to leading at Alloy - is full of lessons on what it really takes to get people excited and keep them coming back.Rick and Jo
Losing 100 lbs, Gaining Purpose: The Coach Who Turned Pain Into Power
In this episode, Rick Mayo sits down with Chris Hogan, a dynamic coach who transformed his life by losing 100 pounds and overcoming a lifelong stutter. Now coaching across multiple Alloy clubs, Chris shares how he turned his challenges into a passion for helping others.Chris and Rick discuss why effective coaching goes beyond programming to building trust, holding clients accountable, and creating
Founders' Call Unveiled: Navigating the Top 3 Questions
In this episode, Rick and Matt break down the three most common questions they get from franchise hopefuls. Rick brings over 33 years of experience running a fitness business that’s not only resilient to economic shifts but also built on integrity and leadership.They explain why Alloy’s premium model thrives through economic ups and downs, the company’s ambitious yet realistic goal of opening 800
The Rejection-Proof Sales Mindset
In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads.This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales.The follow-up is a test of courage, persistence, and empathy.Drawing parallels between buying personal training and
The Power of Community: Marketing That Actually Connects – with Laurel Roach
In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community.Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with.She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront.
Franchisee Training: Building the Alloy Standard – Part Two
In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training.Matt walks through the structure of the training week, including the daily expectations, team involvement, and the classroom-to-hands-on learning style. Franchisees will quickly learn that tr
Training to Win: How We Prepare Alloy Franchise Owners – Part One
One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, when to do it, and how to do it well.Matt shares the exact steps every franchisee should be taking in the months leading up to training, from hiring your core team
The GLP-1 Effect: Game Changer or Industry Threat?
In this episode, Rick speaks with Alloy COO Suzanne Robb about whether weight loss shots are a friend or foe of the fitness industry.Suzanne revisits her experience with GLP-1 weight loss medications - semaglutide and tirzepatide. She offers a unique perspective on how medical intervention doesn't have to conflict with a fitness-first lifestyle.Suzanne also opens up about her struggles with weight
Franchisee Spotlight with Jody Donaldson
In this episode, Jody Donaldson shares his fascinating journey from law enforcement to real estate and now to entrepreneurship in the fitness industry.Jody discusses the powerful impact of fitness on both physical and mental health and how he took the leap to open his own business.Jody talks about his experience with the Alloy Personal Training Franchise and how the proven business model drew him
Modern Exercise Programming with Wes Barefoot
In this episode, Rick Mayo sits down with Wes Barefoot, a franchise consultant, entrepreneur, and father of three, who found out that simplicity, not intensity, is the key to long-term health transformation.Wes shares how he lost over 40 pounds and completely reshaped his health by ditching the hype and embracing a strategy centered on progressive strength training, daily walking, and hitting dail
Attention on Retention
In this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry’s leading retention rates. Matt shares his unique approach to making retention a repeatable, trackable process, starting from the very first interaction.They break down the essential role of the Starting Point
Redefining Semi-Absentee Ownership
A lot of business owners dream of running their gym without being there all the time. But let’s be real - there’s no such thing as a truly absentee business owner. The good news? You don’t have to be in your gym 24/7 to make it successful. You just need to know what to focus on.In this episode, Rick Mayo sits down with Adam Blankenship, who recently took over Alloy’s corporate gym operations, to b
Fit for the Future: Tech & Innovation in Franchising
Just like all other businesses, AI has affected franchising in a great way. If you are still clinging to legacy systems, this episode is a wake-up call!In this episode, Rick speaks with the founder of the Franchise CTO, Parnell Woodard, about how technology is and will affect franchising.Parnell is a tech entrepreneur who has built and sold multiple companies specializing in data analytics and dig
From Corporate to CEO: The Entrepreneur’s Journey with Alloy
In this episode, Rick Mayo sits down with Chamberlynn Campuzano, the VP of Corporate Operations at Alloy, to discuss one of the biggest challenges facing new franchisees: the shift from corporate life to business ownership. Many people assume that buying a franchise means they can be hands-off, but the reality is different.Chamberlynn shares her personal journey from being an executive assistant t
How Alloy Leveraged Tech to Become a Franchise Powerhouse
In this episode, Rick shares his 33-year fitness entrepreneurship journey from a personal trainer working his way through college to a fitness franchising powerhouse.With over 320 locations awarded and 100+ open, Rick reveals what it takes to build a scalable, sustainable, and high-retention fitness brand.Rick explains how AI and automation are changing franchising by streamlining operations and i
The Ultimate Guide to Getting More Referrals for Your Personal Training Business
Tired of chasing new leads without seeing results? Let your happiest clients do the work for you.In this episode, Rick and Matt share how a strong referral system can grow your business. Matt explains how asking for referrals at key moments, maintaining accountability, and building community partnerships lead to more clients.Rick and Matt also discuss how gamification and measurable systems make r
From Corporate to Entrepreneurship with Kevin Gardenhire
In this episode, Rick Mayo chats with Kevin Gardenhire, a dynamic Alloy franchise partner, about his transition from the corporate world to entrepreneurship. Kevin has a fascinating background, he has worked in finance, corporate leadership, and even a stint at Walmart. He’s here to share how he turned those experiences into a thriving fitness franchise business.Kevin gets honest about the importa
Key Traits of Successful Fitness Studio Owners w/ Mike Arce
Are distractions keeping you from growing your fitness business? In this episode, Rick speaks with fitness industry expert Mike Arce about what makes a successful studio owner. Mike works with more than 60 brands at the franchisee level and is also personally invested in multiple Alloy locations.Mike is the founder of Loud Rumor, a company dedicated to helping gym owners thrive. He shares his jour
Record-Breaking Presales with Ken Campbell
In this episode, Rick speaks with Alloy franchise partner Ken Campbell, a golf management executive who recently became an Alloy franchisee. Ken has shattered all our presale records by signing 130+ members before opening his location.He shares how he transitioned from managing golf courses to building a successful Alloy fitness franchise business.Rick and Ken discussed the service-first approach,
300 Strong: 3 Key Lessons from Growing Alloy Personal Training
Building a successful franchise system is no easy feat. As Rick and Matt share in this episode, scaling a franchise requires more than just ambition—it demands intentionality, focus, and a deep commitment to the people at the heart of the business.Reflecting on the HUGE milestone of awarding 300 franchises, Rick and Matt discuss 3 factors that have driven Alloy's growth and sustained success.The b
From the Gridiron to Entrepreneurship: NFL Star Tackles Alloy Personal Training
In this episode, Rick Mayo talks to former NFL player Matt LaCosse, who played for the Giants, Broncos, and Patriots before diving into real estate and franchising.Matt has successfully transitioned from football to fitness franchising with Alloy Personal Training.Matt shares how his time in the NFL—playing under coaches like Tom Coughlin and Bill Belichick—taught him invaluable lessons about lead
Fit Finances: Small Business Strategies for Success
Accounting can feel intimidating, especially if numbers aren’t your thing. But while running a business, numbers don’t lie. They tell you exactly how fit your business is.In this episode, Rick Mayo welcomes Rachel Blair, Alloy HQ’s Manager of Finance, to discuss how understanding your finances is critical to running a successful fitness franchise. Rachel, with over 23 years of experience across in
Scaling Success: The Power of Marginal Gains in Business
In 2002, the British Cycling Team was a disaster. For 76 years, they had won a single Olympic gold medal. The culture was poor, the infrastructure was lacking, and the team was stuck in a cycle of underperformance.But then something changed. The team hired Dave Brailsford, who took a radical approach—he focused on making small, incremental improvements across every area.They didn’t just improve th
34 Years of Lessons
Running a fitness business can feel like an endless game. You are riding high on some days, while on others, you're fumbling at every turn.After 34 years in the fitness industry, Rick has seen it all—from triumphs to missteps and everything in between.If there's one thing he has learned, it's this: business success isn't about perfection. It's about adapting, staying consistent, and keeping focus
The Powerful Benefits of Owning a Franchise
Are you ready to be in business for yourself but not by yourself? Franchising might be the perfect fit for you. In this episode, Rick sits down with Cary Tober, VP of franchise development for the REP'M group. Cary explains why he believes that franchising is the ideal vehicle for private business ownership.Cary and Rick discuss how franchising is a unique model that lets individuals experience th
Unlocking Success: How ChatGPT Elevates Your Fitness Business
Imagine if you had a secret weapon that could take on the routine tasks of your fitness business, freeing you up to do what you love most. That's exactly what Rick Mayo and Ted Vickey dive into in this episode. Ted, a professor and AI expert with a fascinating career from the White House to consulting for tech giants, reveals how AI can be your best business partner. Things such as generating tail
The Five Temptations of a CEO
What does it really mean to be a great leader? In this episode, Rick Mayo and Suzanne Robb take a fresh look at The Five Temptations of a CEO by Patrick Lencioni, and you might be surprised by what’s holding most leaders back.Leadership is less about maintaining appearances and more about building real trust. Rick and Suzanne tackle the traps that leaders at all levels fall into—like prioritizing
How to Valuate Your Business w/ Micheal O'Koomian
In this episode, Rick Mayo interviews Michael O'Koomian, founder of MOK Advisors, to talk about the intersection of fitness and finance. Michael has a rare combination of experience, having operated fitness businesses and worked on Wall Street.He shares his journey from fitness entrepreneurship to advising multimillion-dollar mergers and acquisitions.The conversation explores how to value and scal
Presale Magic with Mike Jewett
In this episode, Rick chats with Alloy franchisee Mike Jewett about his success with organic marketing for his Alloy location.Mike shares how he built a solid base of leads before launching his Alloy Personal Training franchise just by wearing branded gear and talking to people. With over 300 leads generated and 24 booked sessions before training day, Mike reveals the secrets to his pre-sale succe
The Importance of Newsletters with Jay Croft
The over-50 demographic controls 70% of the nation’s disposable income, yet most fitness marketing targets younger audiences.Why?Because we’re used to thinking younger is better. But here’s the truth: Older adults are willing to spend more and stick around longer if you can meet their specific fitness needs.In this episode, Rick speaks with Jay Croft, a new Alloy vendor, on why sending consistent
Keys to Leadership with Jake Mayo
In this episode, Rick Mayo sits with his son, Jake Mayo, a Naval Academy graduate and submarine officer. Jake shares invaluable leadership tips learned from his experience in one of the most high-pressure environments—the military's submarine division.As a submarine officer responsible for critical, life-altering decisions, Jake shares how decisiveness, honesty, and fostering team resilience are k
The Power of Community in Staying Fit and Healthy
In this episode, Rick Mayo shares his 30-year journey in the fitness industry. From running a small gym in Atlanta to building a successful fitness franchise with over 300 locations, Rick reveals how he created a model that brings the benefits of personal training to group settings.He pinpoints the importance of community and accountability in fitness, particularly for adults aged 45-65, who compr
From Fitness Client to Alloy Personal Training Fitness Franchise COO
In this episode, Rick sits down with Alloy's COO and partner, Suzanne Robb, to discuss the details of her history and role with Alloy.Suzanne shares her personal journey from client to COO and explains the importance of genuine partnerships between the franchise and its franchisees.She also discusses the importance of complementary leadership styles and the value of continuous learning and adaptat
Understanding Your Fitness Franchise Lease
Opening a new franchise location is always exciting, but the complexities of commercial leases can be overwhelming.In this episode, Rick speaks with Alloy VP of Real Estate and Studio Development, Jared Breen, about the main negotiating points of your commercial lease.Rick and Jared discuss the key financial terms, such as rent abatement and tenant improvement allowances, that can significantly im
Follow the Process with Rami Odeh
Are you considering investing in a fitness franchise but worried about potential pitfalls?In this episode, Rick sits down with Alloy zealot Rami Odeh about the importance of following the process as it pertains to business success.Rami owns six Alloy locations and also works as a franchise consultant. He candidly shares his personal experiences and mistakes he has made from his first Alloy locatio
All Things Alloy Conference with Alejandra Madrid
In this episode, Rick Mayo speaks with Alejandra Madrid, Alloy's facility and event coordinator, about the hows and whys of hosting a conference.As the Alloy Franchise continues to grow, conference and event planning will become a huge undertaking that requires meticulous planning and attention to detail.Already, this year’s conference planning is underway, and Alejandra’s eyes are also set on 202
4 Styles of Leadership
In franchising, leadership is very important to ensure success. But what makes a good leader? There are many different styles of leadership, and some are more effective than others.In this episode, Rick and Matt discuss the four types of leadership styles: abdicator, dominator, protector, and liberator.They analyze how each style affects franchise operations and team dynamics.It’s important to str
This is Why I Invested in an Alloy Franchise - Jake Rosenthal
As the demand for fitness solutions continues to rise, investing in a fitness franchise presents an attractive opportunity for aspiring entrepreneurs. Today, Rick interviews Jake Rosenthal, a successful investor and entrepreneur who recently became an Alloy franchisee in San Diego.Jake shares his journey from tech sales to diverse investments in real estate and Bitcoin and explains why he chose al
Stop Losing Clients Before They Even Walk Into Your Gym [REPLAY]
Are you losing potential clients before they even step foot in your gym?In this episode, Rick and Jared discuss the often-overlooked aspects of client acquisition: phone scripts and gym tours.From the moment you answer the phone to the final handshake of a tour, every interaction is an opportunity to showcase your gym's value and ultimately nudge the prospect into a client.Learn why enthusiasm is
10 Stoic Tenets That Will Improve Your Business [REPLAY]
The ancient philosophy of Stoicism has long been recognized for its timeless wisdom and practical insights that remain highly relevant today, even in the modern business world.In this episode, Rick and Matt go through the diaries of Marcus Aurelius, a Roman empire widely regarded as one of the greatest stoics for some of his teachings that will improve you and your business.His writings, which he
Lessons Learned from Opening 50 Alloy Personal Training Locations
We recently celebrated the huge milestone of opening 50 Alloy Personal Training clubs. Having these up and running is a big achievement for us as we shoot for 100 open at the end of the year. We have already awarded 274 franchises.In this episode, Rick and Suzanne reflect on the lessons picked along the way up to this point.One of the lessons from the open franchises is the importance of leadershi
7 Questions for Matt Helland
In this episode, Rick asks Matt 7 questions about why he does what he does and what he says are the keys to success for franchisees.Matt is Alloy’s VP of Studio Operations and the main franchise business coach.These questions reveal the core of what drives Matt in his role, the challenges he faces, and his strategic insights into fostering successful franchisees.Matt's biggest challenge working wi
How to Lead from Afar with Casey Kelley
One of the common questions people looking into buying a fitness franchise have is whether they can run it remotely.In this episode, Rick is joined by Casey Kelley, who is a consistent top performer in Alloy's franchise system.He has mastered the art of managing a top-performing gym three hours from home and is here to share some of the lessons he has picked along the way.To effectively manage a f
