
Craft Matters
Craft Matters is a podcast by the European Crafts Alliance exploring the people, policies, and practices shaping craft across Europe — from independent makers to cultural institutions and decision-makers. Through interviews, stories, and field recordings, the series reveals how craft lives, evolves, and contributes to Europe’s economic and cultural future. Hosted by Adriana Campo, it is co-funded by the European Union.
Episodes

6. Homo Faber 2026: How do you present craft?
Seeing an object and understanding it are not always the same thing.For this episode of Craft Matters, we travelled to San Giorgio Maggiore in Venice during Homo Faber 2026, where more than 700 objects by over 500 craftspeople from more than 70 countries were brought together across the Fondazione Giorgio Cini.At the centre of the episode is a conversation with Alberto Cavalli, Executive Director

5. Shaping Wellbeing by Hand
What happens to the human brain when we work with our hands, and what do we lose when we stop? How can repetitive manual activities help us navigate stress, burnout, and digital disconnect? And as artificial intelligence tools alter how we think and create, how do we protect the unique, physical experience of the human touch?Shaping materials is often discussed as a form of cultural heritage or ec

4. The Language of Craft: One Word, 19 Countries
Käsitöö. Artesanía. Rzemiosło. Kunsthåndverk. RokodelstvoHow do you say "craft" in your language? How do you say “craft” across Europe? What does that word actually mean to the people who live there?In this documentary episode of Craft Matters, we travel from Scotland to Georgia, and Sweden to Malta, bringing together over twenty voices to answer that question.Listen in as we build a son

3. The Journey to Mastery
Can the physical resistance of stone or wood be taught through an online screen? How do physical limits and budgets fuel creativity? And as artificial intelligence ushers in an era of "mind-made" objects, how do we ensure that handmade craft does not become a luxury only for the wealthy?Learning a craft is often romanticised as a beautiful, intuitive process. But as Swedish swordsmith P

2. The Cost of Excellence
When we look at a piece of fine jewellery, we notice the shine of the metal and the precision of the design. What often remains unseen is everything that came before it. Years of practice. Repetition. Patience that is difficult to measure.In this episode of Craft Matters, Adriana Campo speaks with master goldsmith Pura Ferreiro. For more than 30 years, Pura has worked with granulation, an ancient

1. The Ecosystem: Between Policy and the Workbench
When we talk about craft, we usually imagine hands, clay, wood, and textiles. We rarely imagine glass, steel, and signatures. But somewhere between the laws written in Brussels and the workbenches in the workshops, there is an invisible connection we do not often stop to look at.In the first episode of Craft Matters, presented as a micro-documentary, host Adriana takes us on a journey through the
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