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+SpeedStudio

+SpeedStudio

NICH Media 138 Episodes Jun 29, 2026

Hosted by Nikki and Chad Strickland, founders of +SpeedStudio, a creative agency and member club, as well as their corporate consultancy, NICH +Culture, they bridge the world of performance, business, art, and design. Based in Atlanta, GA, they engage leaders, athletes, and creatives alike, with the through-line of endurance sports. Never scripted, this is real talk.

Episodes

Ep. 140 – Tulsa Tough, U.S. Nationals with Michael Garrison and Cole Davis Jun 29, 2026 01:02:27 This week we are joined by recurring guests Michael and Cole. Boy, do we have a lot to talk about: Boulder is a party town, Tulsa Tough behind the scenes, how Cole got punched mid-race by a guy who got dropped, why Athen’s Twilight is actually a harder event, Dario is the real deal, how other racers never mention the fresh kit designs, wait - are crits actually hard? We then get into the USAC Nati
Ep. 139 – Danni Shrosbree, Professional Cyclist May 29, 2026 01:13:49 From the Studio, where Chad’s been forced to give up caffeine, sodium, and alcohol, Nikki’s got a doggie fit tracker,  the Enhanced games fail, and of course, it’s Unbound Week. So we are joined by Danni Shrosbee, fresh off her top 5 at Gralloch Gravel. We chat about her new Argon 18, riding in Scotland, how to podium without a valve core, why Traka is her favorite, hot takes on prohibiting onboar
Ep. 138 – Collaboration and Challenge Season May 22, 2026 00:41:47 A one-on-one from the Studio with Nikki and Chad where they declare it officially collaboration season, what makes a good collab versus a bad one, Adidas x Satisfy Running, AKOG x Basso, the AP x Swatch chaos that has the watch world losing it, and a potential +speedstudio challenge ride from Atlanta to Savannah.
Ep. 137 – Dr. Wayne Dyer, Traka Drama, and a Free App That Will Change Your Life May 14, 2026 00:54:47 A one on one from the Studio with Nikki and Chad covering podcasts vs audiobooks, Dr. Wayne W. Dyer's How to Be a No-Limit Person, which is actually harder — gravel racing or trail running, the new EF Giro kit, why local influencers are quietly winning in endurance sports, Marly Gravel surprises and Traka drama, performative race directors, Tulsa Tough, the Bonk Bros take on Michael Garrison,
Ep. 136 – Marathons, Design and Market Disruptors Apr 29, 2026 00:54:56 A one on one from the Studio with Nikki and Chad where they catch us up on Boston Marathon, the London Marathon where two runners broke the two hour record, the difference between running stories and gravel stories, and why running might carry more emotion for people. They also get into the kit design process, what it looks like to design a kit with the bike design leading the way, and XDS launchi
Ep. 135 – Lake Sonoma 50k, Northern California paradise and Athen's Twilight Apr 15, 2026 00:32:53 A one on one from the hotel room with Nikki and Chad where they recap the Lake Sonoma 50k, beautiful trails, an awesome race, why having a crew is a real advantage out there, Healdsburg and Calistoga being incredible for both riding and running, how Healdsburg honestly feels like a different world, one of Chad's best rides ever, and a rare find in country singer Bob Sumner. They also get into
Ep. 134 – AI Doctors, BTS of +SpeedStudio, and Upcoming Races Apr 8, 2026 00:36:45 A one-on-one from the Studio with Nikki and Chad, where theyget into how Nikki solved her allergy issues with ChatGPT, prepping for her 50k in Sonoma including what she's packing, Michael and Cole hitting Redlands, Sea Otter, and Athens Twilight, why SpeedStudio is more than a bike racing team, the importance of storytelling through content, why Pogačar is making Flanders and Roubaix boring, and m
Ep. 133 – The Atlanta Beltline, Milan-San Remo and White Bibs Mar 24, 2026 00:33:12 A one-on-one from the Studio with Nikki and Chad, where they get into Beltline rules and why everyone seems to have a different interpretation, Milan San Remo recap, the very real dangers of cycling and the conversations we don't have enough, and the age-old question of whether you have to be fast to earn the right to wear white bibs. They also cover the spicy Airport ride, the pizza ride, dog
Ep. 132 – Ian Boswell, Professional Cyclist Mar 17, 2026 01:14:45 In this episode with professional cyclist and gravel racer, Ian Boswell, we chat about his World Tour career, the evolution of gravel racing, his iconic Unbound win, and his experience on the infamous Airport Ride. We also discuss his upcoming races, participating in Vermont Overland (gravel race and trail run), and getting his forever bike. Don't forget to listen to his podcast Breakfast with
Ep. 131 – From Cycling Wins to the Atlanta Symphony and Everything In-between Mar 10, 2026 01:02:53 In this one-on-one, we discuss everything in the kitchen sink for Nikki's birthday weekend extravaganza. From guest of the pod, Luke Lamperti winning his first World Tour race, to Strade Bianchi mishaps, USA Track and Field drama continued, the LA Marathon fail, trail racing etiquette, the Atlanta Symphony, and Harry Styles' new album. Nothing is missed.
Ep. 130 – Atlanta Marathon Weekend Drama Mar 3, 2026 00:47:58 In this episode, we touch on the question that has been causing the running world to lose its minds for the past 24-48 hours: What actually happened at the Atlanta Publix Half-Marathon Championship? We discuss the race, why this always seems to happen in Atlanta, share some insider knowledge into the drama, what is happening next and how this might just change the culture of running forever. We al
Ep. 129 – UTMB Mexico Fiasco, the Spirit of Trail Running, and The Cycle of Business Feb 25, 2026 01:02:21 A one on one from the Studio with Nikki and Chad where they catch us up on the drama in Mexico, how UTMB needs communication help, picking alternative birthdays, Alysa Liu stole the show at the Olympics, skimo’s debut, USA hockey wins gold in arguably one of the greatest games ever, and how you don’t get many opportunities in life to accomplish things together as a team. They also chat about the s

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