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The Sales Evangelist

The Sales Evangelist

Donald C. Kelly 2000 Episodes Oct 12, 2026

The Sales Evangelist is a podcast hosted by Donald C. Kelly that aims to help sales professionals achieve high-income status. Kelly shares his own experience of struggling in sales until his company invested in training, which led to a dramatic improvement in his performance. The show features interviews with top sales experts, successful sellers, and entrepreneurs who provide actionable strategies and motivational stories. Topics include effective selling techniques, career growth, and earning potential in sales.

Episodes

4 Steps to Systematic Sales Growth | Jimmy Burgess - 2045
4 Steps to Systematic Sales Growth | Jimmy Burgess - 2045 Oct 12, 2026 39:30 "Broke, rich." That's the two-word test Jimmy Burgess uses to explain whether a sales career is working: phone up to your ear, you're rich; phone down, you're broke.Pulled from our archive, Jimmy, Chief Growth Officer at Berkshire Hathaway HomeServices Beach Properties of Florida, is with me as we discuss the four-step pattern he lays out for turning scattered activity into steady, repeatable grow
The Top Three Issues Killing Your Sales Deals | George Bronten - 2044
The Top Three Issues Killing Your Sales Deals | George Bronten - 2044 Oct 9, 2026 33:13 You did everything right, or at least you thought you did, and the deal still fell apart anyway. This one is coming from the archives, and the principles hold up just as well today as they did when we first recorded it.George Brontén, founder and CEO of Membrain and author of Stop Killing Deals, broke down the three deadly assumptions that quietly sink B2B sales deals, and how to catch them before
How to Reach Decision-Makers When Selling to Enterprises | Erik Kostelnik - 2043
How to Reach Decision-Makers When Selling to Enterprises | Erik Kostelnik - 2043 Oct 5, 2026 29:51 125 billion B2B emails go out every single day, and that number is exactly why decision-makers have stopped noticing any of them. This one is coming from the archives, and honestly it feels even more relevant now than when it first aired, because reaching the right person inside an enterprise has only gotten harder since. Erik Kostelnik, founder and CEO of Postal, joined me to break down why reach
How I Handle Every Price Objection | Donald C. Kelly - 2042
How I Handle Every Price Objection | Donald C. Kelly - 2042 Oct 2, 2026 24:27 “It’s too expensive” may be the answer a prospect gives you, but it may not be the reason they are saying no.The real issue could be that they do not see the value, they already have another solution, or they have another concern they have not told you yet.In this objection-handling conversation, I break down two ways to get past the surface response, find the real reason behind an objection, and
How to Future Proof Against Getting Ghosted | Donald C. Kelly - 2041
How to Future Proof Against Getting Ghosted | Donald C. Kelly - 2041 Sep 28, 2026 23:48 Nearly half of all B2B sales conversations end with no decision at all, and that number keeps climbing. This solo episode breaks down the discovery call framework built over years of carrying a bag as a software sales rep, now taught to clients to stop deals from going quiet.The Real Cost of No DecisionA study of 2.5 million sales conversations by Matthew Dixon and Ted McKenna found that 40 to 60
Selling a Must-Have vs. Nice-to-Have: How to Win in a Competitive Market | Mark Van Oppen - 2040
Selling a Must-Have vs. Nice-to-Have: How to Win in a Competitive Market | Mark Van Oppen - 2040 Sep 25, 2026 30:55 Selling a must-have product sounds easier than selling a nice-to-have. But even when your solution is critical to a customer’s business, you still have competitors fighting for the same deal. So, what makes a buyer choose you?In this episode, I talk with Mark van Oppen, CRO of SecureAuth, to talk about what it takes to sell a must-have solution in a competitive market.Selling a Must-Have vs. a Nic
Is It You or Your Product? The Truth About Product-Market Fit | Collin Stewart - 2039
Is It You or Your Product? The Truth About Product-Market Fit | Collin Stewart - 2039 Sep 21, 2026 31:44 Product-market fit isn't a yes or no question, and treating it like one is what trips up most founders and sales leaders. That's the core idea Collin Stewart, co-founder and CEO of Predictable Revenue and host of the Predictable Revenue Podcast, brought to this episode, and it reshaped how I think about why some go-to-market motions take off and others stall no matter how hard the team works.Produ
AI Didn't Kill Sales Strategy. It Exposed Who Never Had One | John Stopper - 2038
AI Didn't Kill Sales Strategy. It Exposed Who Never Had One | John Stopper - 2038 Sep 18, 2026 34:06 AI is changing sales fast. But is it actually replacing salespeople, or is it exposing the sellers who never developed real strategy skills? That’s the question I explore in this conversation with John Stopper.John and I get into the difference between sales tactics and sales strategy, why AI can sometimes give sellers the wrong picture of a buyer, and why getting closer to the people involved in
Your Connection Rate Dropped 80% and Nobody's Talking About It | David Zeff - 2037
Your Connection Rate Dropped 80% and Nobody's Talking About It | David Zeff - 2037 Sep 14, 2026 36:05 Connection rates have dropped roughly five times since before COVID.If ten percent of your calls used to turn into a conversation, you're probably closer to two now.David Zeff, CEO of Whistle, runs an agency that makes cold outreach work for 350-plus B2B clients, and he broke down exactly what's changed, what hasn't, and the parts of outbound most people are too embarrassed to actually do.Why Conn
How to Know if Your Deal is Going South Sooner than Later | Andee Harris - 2036
How to Know if Your Deal is Going South Sooner than Later | Andee Harris - 2036 Sep 11, 2026 28:40 Sometimes the best way to close more deals isn't by adding new people to your pipeline (though that's always a good thing.) Instead, the best thing is to address the issues that make a deal fail before they fail.In today's episode of The Sales Evangelist, I joined the CEO of Challenger, Andee Harris, to get her take on failed deals and how to address those issues directly with our prospects.Challe
Stop Selling and Help People Solve Their Next Biggest Problem | Keith Gillispie - 2035
Stop Selling and Help People Solve Their Next Biggest Problem | Keith Gillispie - 2035 Sep 7, 2026 36:52 A former Marine who did eight combat deployments in eight years now spends his time teaching people to stop pitching and start asking better questions.Keith Gillispie, founder of REI Automated, left the Marines in 2020 to build a real estate investing and coaching business that's helped more than 1,200 people, with close to 580 of them closing their very first deal. He broke down exactly how he qu
Your Sellers Are Motivated By WAY More Than Money | Sindre Haaland - 2034
Your Sellers Are Motivated By WAY More Than Money | Sindre Haaland - 2034 Sep 4, 2026 26:20 37 reps who got the least recognition on one 153-person sales team averaged 62 percent quota attainment. The team average was 107 percent. That gap is the whole argument Sindre Haaland, CEO and founder of SalesScreen, makes for why comp plans alone don't explain sales performance.Why Identical Comp Plans Produce Wildly Different ResultsSindre's core observation: two reps can work under the exact s

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