Inside Trader Joe's
From its origins as a small chain of Southern California convenience stores, Trader Joe's has grown into a national grocery chain with over 600 stores. This podcast takes listeners behind the scenes, exploring what makes the brand unique and why customers keep coming back. Each episode covers new products, store culture, and the company's unconventional approach to business.
Episodes
Episode 108: Hey East Pasadena, What's In Your Trader Joe's Shopping Cart
In this episode of Inside Trader Joe's, we're taking you inside our customers' shopping carts to find out what keeps them coming back to Trader Joe's again and again. For this edition of our Customer Cart Conversations, we go to Trader Joe's number 32 in East Pasadena, California. Captain Jadez gets up close and personal with the contents of customers' carts, with questions about favorites. Along
Episode 107: Trader Joe's Swings Into Summer
With the official start of summer still a week away, perhaps we're getting ahead of ourselves, but we just can't help it. We just get so excited for summer to start! Maybe it's the longer days. Maybe it's the warmer weather. Maybe it's spending more time with family and friends (see above, longer days). Or maybe it's just the exciting new products coming to our stores. In this episode of Inside Tr
Episode 106: Trader Joe's Finds the Goat - in Wisconsin
Sometimes, a discussion about The GOAT can be polarizing. Whether it's an athlete, a writer, an actor, a musician, or any other professional, judging the Greatest Of All Time is an inherently subjective endeavor. When it comes to cheese, though, it's easier, especially when GOAT is in the actual name of the cheese. In this episode of Inside Trader Joe's, we talk to our resident cheese expert about
Episode 105: The Future of Trader Joe's Depends on These Grads
Joining us for this episode of Inside Trader Joe's is a group of Trader Joe's shoppers from the high school Class of 2026. They represent, quite literally, the future, not just for Trader Joe's, but for all of us. We chatted with them about their favorite TJ's products and the way they cook, got their feedback about some new products that haven't quite made their way to the shelves at Trader Joe's
Trader Joe's Wine Club: Sublime Springtime Sipping
Welcome to another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. In this sip-sized segment, we're going big on the bottles you're going to want on your table this spring and summer. And we mean big. Literally. Le Beau Sud Vermentino-Sauvignon Blanc, from France, and TABLE Red Blend from California's Santa Barbara County are on our wine shelves in one-liter bottles.
Episode 104: Inside Trader Joe's Goes Back to the Future
One-hundred-and-sixty-two years ago, we started a podcast. Well, actually, it wasn't quite that long ago. We started Inside Trader Joe's in 2018, thinking it would be a five-episode opportunity for us to tell our story from our point of view. And now here we are, eight years and more than 100 episodes later. Our crystal ball did not reveal this future, and yet, as we look back on those original ep
Episode 103: Trader Joe's Springs Into a Bunch of Great New Products
It's almost spring. Finally. Winter has certainly made the most of itself, and we are jumping into the opportunity to welcome this season of renewal the best way we know how – with a whole bunch of new Trader Joe's products! While delicious new snacks and sweets lead the way – we're talking Salted Caramel Mochi and Sweet Onion Pretzel Sticks – we also have a chance to chat about new Meat and Seafo
Episode 102: This Blonde Chocolate Walks Into Trader Joe's
Sometimes a chocolate bar is just a chocolate bar. And sometimes it's something else entirely. Sometimes it's an experience, and sometimes that experience comes with a remarkable history. Trader Joe's Blonde Bar, our first foray into the world of blonde chocolate, is this kind of chocolate bar. Join us as we pay a visit to our Italian bean-to-bar chocolate supplier, where the third generation of t
Episode 101: Trader Joe's Gets Fresh (and Deli) for 2026
At Trader Joe's, we take product quality, freshness, and value very seriously. In every part of the store, every day. So, when we sat down with a couple of our Category Managers to talk about how they approach freshness and quality, as well as innovation and great taste, there was a lot to discuss. In this episode we're up close and personal with our Fresh and Deli folks. What's the difference bet
Episode 100: The 17th Annual Customer Choice Awards
The votes are in, and the time has come to reveal the winners of the 17th Annual Trader Joe's Customer Choice Awards! Seventeen years of celebrating our customers' favorite products, as voted by you, our customers. It's just as exciting to us this year as it was in year one. Favorite cheese? It's here. Favorite snack? It's a crunchy one. Favorite Trader Joe's product overall? It's delicious! We ha
Episode 99: The Cheesiest Episode of Inside Trader Joe's. Ever.
Eat More Cheese. This is not just a piece of advice, it's one of the New Year's Resolutions we're certain we'll be able to keep in 2026. In this episode of Inside Trader Joe's, we talk to our Category Manager for Cheese, who shares her passion for all things fromage, and takes us inside the world of cheese at Trader Joe's, and beyond. Whether you're a regular visitor to the cheese case at your nei
Episode 98: Trader Joe's Went to Sonoma And All You Get Is Some Incredible Sparkling Wine
Hard as it may be to fathom, we're headed into the home stretch, with almost an entire year in the rearview mirror. This is a time of parties and celebrations, gatherings of families and friends. All of these occasions could benefit from bubbles, specifically those you'll sip in a glass of crisp and refreshing sparkling wine. In this episode of Inside Trader Joe's, we're traveling to Sonoma, deep
Episode 97: We Wish You A Trader Joe's Holiday Shopping List
Oh by golly there's a lot to discover this holiday season at your neighborhood Trader Joe's! In this episode of Inside Trader Joe's, we're sharing an inside look at just a few – okay, 16, so... several? – of our favorite finds for this festive season. Breakfast goodies and crunchy cookies. A quartet of trios ready for gifting to the foodies on your list (including yourself!). Cheeses for all the o
Episode 96: Trader Joe's Recipes for Thanksgiving and Beyond
There's a big holiday meal on the horizon, and Trader Joe's is here to help with all your last-minute planning. In this episode, we're sharing three of our favorite (in this moment) recipes to help make your holiday feast a rousing success. A no-fuss appetizer that overdelivers on flavor. A different – and delicious! – twist on a holiday classic. And a meatless main dish that will make the non-mea
Trader Joe's Wine Club: What to Pour for Thanksgiving
Welcome to another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. In this sip-sized segment, we have a couple of super suggestions for wines to serve for Thanksgiving. It's a big meal, filled with big flavors, and the right wine pairing for such a varied feast can seem elusive. Not anymore. Join us for a conversation with one of our resident wine whizzes, where we un
Episode 95: Invasion of the Trader Joe's Gummies
Gummies, gummies, everywhere, and more each time we blink! Sure, it's not as poetic as Coleridge, but Trader Joe's really has upped the ante in our Gummy game – and we are here for it! Do you like the classics? We have those. You're more the sour sort? Saunter on in and get ready to pucker! Is a filled gummy your jam? We truly understand, and we're filling that void. Thanks to a visit from our res
ICYMI: How Do Trader Joe's Products Get Their Names
We get a lot of questions at Trader Joe's. And we really love answering them. One question we get all the time is about our product names. Why are some of them just descriptive (say, Cauliflower Gnocchi) while others are decidedly silly (This Strawberry Walks Into a Bar, anyone?)? Every Trader Joe's product has a story to tell – sometimes that story is really straightforward, and sometimes it's si
Episode 94: Falling in Love with a Shopping List from Trader Joe's
Is it still summer in your neck of the woods? Scorching temps and sunny skies? Call us crazy, but even when the weather is wonderful, we're hankering for the flavors of fall. And it just so happens that fall is well underway at your neighborhood Trader Joe's. Maple Ice Cream Sandwiches, Juicy Apple Gummies, Maple Brown Sugar Cold Foam (YES!), Butternut Squash Risotto, Maple Brown Butter Almonds… p
Episode 93: Time To Get Your Grill On With Trader Joe's
When the weather's warm (okay, scorching hot), and the last thing you want to do is heat up your kitchen, turning up the heat on your grill is a great way to get dinner on the table. In this episode of Inside Trader Joe's, we're going outside for some grilling tips from some of our grill-grate gurus. In place of the usual suspects, we're firing up some unexpected burgers and well-seasoned lamb. Th
Episode 92: Trader Joe's 2025 Store Recipe Contest Winner
It's a known known that people across the land love a good contest. It's also a known known that Trader Joe's Crew Members across the country know the very best ways to use Trader Joe's products. The known unknown in the 2025 Store Recipe Contest scenario… which store would come up with the very best recipe, crafted using a mere five Trader Joe's products? That, dear podcast listeners, is revealed
Trader Joe's Wine Club: Super Summertime Sippers
Welcome to another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. In this sip-sized segment, we're going all-in on super sippers for summertime soirees, with bottles you may have missed in our wine section; wines that are excellent for afternoon barbecues, evenings with friends, and weekends relaxing on a patio chair. Listen in for a quick introduction to our favorit
Episode 91: The Trader Joe's Superbly Sensational Summertime Shopping List
Here comes summer! And Trader Joe's is READY. There's nothing summerier than watermelon, and we are wading in 'em – the yellow variety, and the marshmallow variety. Have a listen, and this will make sense. A skincare set to give you a little summertime glow-up? Yes, please. A new Mini Sheet Cake? OMS – again, listen and ye shall understand. We have buns a-plenty, dogs for dressing, and did we ment
ICYMI: Why is Trader Joe's Ice Cream So Good?
We get a lot of questions at Trader Joe's. And we really love answering them. Especially when it means we get to eat ice cream. For research. To all those who ask what makes Trader Joe's ice cream so special, we say, all the things! It starts with high quality ingredients, and a dedication to making ice cream that over-delivers on all of your expectations – it's rich, it's creamy, it's incredibly
Episode 90: Trader Joe's Goes to Italy and Gets Sauced
Imagine a small town in western Italy, home to a family-owned company that got its start canning fresh fruits and veggies more than 80 years ago. Now imagine that company in 2025, still owned by the same family, and still preserving the flavors of the local produce – not just in canned fruits and veggies, but in supremely satisfying sauces, too. And now imagine you're listening to a podcast… oh, w
Episode 89: Hey Chicago, What's In Your Trader Joe's Shopping Cart?
In this episode of Inside Trader Joe's, we're taking you inside our customers' shopping carts to find out what keeps them coming back to Trader Joe's again and again. For this edition of our Customer Cart Conversations, we go to Trader Joe's number 691 in Chicago's iconic Lincoln Park neighborhood. Captain Ken, a Chicago native – who may or may not have a favorite Chicago baseball team – gets up c
Trader Joe's Wine Club: Rosé for All the Days
Welcome to another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. This sip-sized segment has us blushing a bit. Because, of course, we're talking about Rosé. Contrary to the opinions of some, Rosé is a serious wine, and we sat down for a serious conversation about three of our favorite Rosé options in the wine section at your neighborhood Trader Joe's. While all thre
Episode 88: Trader Joe's Goes to Modena, with Vim and Vinegar
There are certain foods that are synonymous with their place names. Parmigianno Reggiano. Kalamata Olives. And the focus of this episode, Balsamic Vinegar of Modena. A world-renowned product with a long and fascinating history, Balsamic Vinegar of Modena is produced exclusively in the Modena region of Italy. In this episode we sit down (and do a bunch of walking!) with one of Modena's largest and
ICYMI: Does Trader Joe's Do Retail Media?
We get a lot of questions at Trader Joe's. And we see things in the news that make us ask questions, too. Recently, we've seen a bunch of stories about so-called "Retail Media." So what the heck is Retail Media, and does Trader Joe's do it? In a nutshell, Retail Media is all about using screens and media and technology in retail stores, ostensibly to replace humans. That doesn't make sense to us –
Episode 87: A List for Springtime Shopping at Trader Joe's
It's nearly spring. And at Trader Joe's, that means new products popping up like flower buds after an early thaw. In this episode of Inside Trader Joe's, we're getting up close and personal with a baker's dozen of our favorite new (and returning) things for spring. Looking for Easter candy and treats? You'll find them here, and you'll be impressed not only with how they look, but how they taste. A
Trader Joe's Wine Club: Sauvignon Blanc from New Zealand
Welcome to another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. In this sip-sized segment, we're going grass-roots – or at the very least, grass-noted – with a conversation about New Zealand Sauvignon Blanc. More specifically, we're highlighting Raorao Sauvignon Blanc from the Marlborough region, an area on the South Island renowned for this varietal (among others)
Episode 86: Pie-ning for Pizza at Trader Joe's
We often talk about traveling the world to find the most delicious products we can offer, so we can bring them to our customers at a great value. Decades ago, when we began our search for truly excellent frozen pizza, it occurred to us that maybe the best place to go was the birthplace of the stuff… Italy. Turns out we were right, and our frozen pizzas became the stuff of lore – they're just that
Episode 85: The 16th Annual Trader Joe's Customer Choice Awards
The votes are in, and the time has come to reveal the winners of the 16th Annual Trader Joe's Customer Choice Awards! Sixteen years of celebrating our customers' favorite products, as voted by you, our customers. It's just as exciting to us this year as it was in year one. This year, we've added a New category. That's right, a New category – Favorite New Product! There are so many possibilities… c
Episode 84: Trader Joe's Snacky Hacks for Big Games and Awards Consideration
As listeners of this podcast know, the Trader Joe's mothership is located in Monrovia, CA. Monrovia is really close to one of the wildfires that's devastated Southern California recently. We have a lot of Crew Members and customers who've been impacted by these fires, and we wanted to take a minute to send our best wishes to them and everyone who's dealing with the aftermath of these events. We re
Trader Joe's Wine Club: Champagne for NYE and Beyond
We're back with another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. In this seasonally inspired sip-sized segment, we're focusing on those most festive wines, the sparklers. Focusing in even further, we're celebrating Champagne, perhaps the greatest gift France has ever given the wider world (we love you, Baguettes and Brie, but Champagne… it's so festive and deli
Episode 83: Inside the Trader Joe's Holiday Tasting Panel, vol. 2
Every year, just as most of our holiday decorations are packed away and the world is focused on winter's snowscapes and the coming thaw of spring, the product development teams at Trader Joe's are laser-focused on the holidays, nearly a full year in the future. Consider this episode of Inside Trader Joe's a bit of back-to-the-future, or at least back-to-the-present, where we take you inside the Ho
Episode 82: It's the Most Wonderful Trader Joe's Shopping List of the Year
The Holiday Season is truly the most festive time of year at your neighborhood Trader Joe's, with hundreds of celebration-worthy products making appearances on our shelves for a limited time. In this episode of Inside Trader Joe's, we're making a list, checking it twice (thrice, even!), and delivering it right to you. English Toffee Ice Cream AND a British Shortbread Collection? Right-o! Lemon Pee
TJ's Wine Club: Wine for Thanksgiving 2024
Welcome to the premiere episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. There's no membership fee and no shipping charges – and that's because this isn't an actual Wine Club. In these occasional, sippable episodes of Inside Trader Joe's (there we go being all figurative again – you can't really sip this episode), we'll uncork some information about some of our favorit
Episode 81: What We're Wine-ing About at Trader Joe's
Trader Joe's has been a destination for winning wine finds since our earliest days, and more than 57 years into our journey, our stores remain a source of tremendous values on wines from the world's best growing regions. In this episode of Inside Trader Joe's, we sit down with four folks from our wine team who are doing the work, day after day, to find those wines and get them to our shelves. Gren
Episode 80: What Makes a Neighborhood Trader Joe's?
We all know that every neighborhood is unique. And because Trader Joe's is a national chain of neighborhood grocery stores, every Trader Joe's is as unique as the neighborhood of which it is a part. In this episode of Inside Trader Joe's, we're taking you inside two distinctive neighborhood Trader Joe's stores, that just so happen to be in the same neighborhood. (Right? It's amazing what a few blo
ICYMI: How Do I Get a Trader Joe's in My Neighborhood
We get a lot of questions at Trader Joe's. One of those we hear the most is, "Hey, when are you opening a store in my neighborhood?" And "How do you decide where to put a Trader Joe's?" – that comes up a lot, too. As you can imagine, like Trader Joe's stores themselves, choosing store locations isnot a one-size-fits-all approach. Truth is, we'd like to be in thousands of neighborhoods all across t
Episode 79: What's In Your Trader Joe's Shopping Cart
In this episode of Inside Trader Joe's, we're taking you inside our customers' shopping carts to find out what keeps them coming back to Trader Joe's again and again. For this inaugural iteration of our Customer Cart Conversations, we go to Trader Joe's number 122 in Studio City, California, where our store Captain Jay Jay gets up close and personal with the contents of customers' carts, with ques
Episode 78: Fall Into the Season with a Shopping List from Trader Joe's
It's September at Trader Joe's. That, of course, means the Pumpkin-palooza is underway. You'll find more than 70 pumpkin-forward products on our shelves this season – including new entries like Pumpkin Spice Cold Brew Coffee Concentrate and the much-anticipated Pumpkin Mini Sheet Cake. And despite the plethora of pumpkin, this season is also about so much more. Like Apple (Shortbread Cookies), Map
Episode 77: Trader Joe's Goes Back to School with Chocolate and Mustard
When we think about back-to-school, we immediately think of chocolate and mustard. (Doesn't everyone?) Specifically, we think of Belgian chocolate and Dijon Mustard. Just in time for back-to-school shopping – as well as classes like History, Geography, Chemistry, and Culinary Arts – this episode of Inside Trader Joe's takes you to the source of these longtime favorites. Travel along with us as we
ICYMI: What Do the Bells Mean at Trader Joe's?
Do you ever feel like you're hearing things when you're shopping at Trader Joe's? You're not alone. The bells are ringing at Trader Joe's – nearly all the time. They act as a kind of intercom system, and they keep us attuned to what's happening in the store. Ever wonder what they mean? Come on, ring those bells, and tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the
Episode 76: Growing People at Trader Joe's
When you ask folks why they shop at Trader Joe's, they'll usually mention the "Three Ps" – Products, Prices, and People. In this episode of Inside Trader Joe's, we're diving deep into the third P – People. As we continue to open more stores around the country, ensuring we have the right people in those stores is a top priority. And it doesn't happen by accident. We're always on the lookout for gr
Episode 75: Trader Joe's Store Recipe Contest Winner
Fact number one: nothing generates excitement like a contest. Fact number two: when we announced our Store Recipe Contest, we could not have predicted the level of excitement it would generate. Fact number three: the Crew Members in our stores are culinary creative in countless ways, and the recipes they submitted for this contest were exciting, interesting, and most of all, delicious. In this
ICYMI: How Do I Find Great Trader Joe's Recipes
Looking for something interesting – and easy to prepare – for dinner? An appetizer to wow a crowd? A cocktail or mocktail to satisfy even the most critical companion? Or even a creative way to use up the very last bits of peanut butter or jam? We turn to our resident recipe developer for help, and share some tips to help you find recipes that are sure to make you love your favorite TJ's products e
Episode 74: A List for Summertime Shopping at Trader Joe's
Trader Joe's is ready for summer! Our shelves, freezers, refrigerators, and bakery racks are brimming with new and returning favorites to make the season really shine. Bet you didn't know you needed Eggs & Bacon Gummies… but you do. And your dog needs Surf's Pup Dog Biscuits just as much. Two new ready-to-pop-on-the-grill burgers will have all your friends on the lookout for your next cookout. A n
ICYMI: How Does Trader Joe's Set Prices (Spoiler Alert: It's About Value)
At Trader Joe's, we more or less obsess over value, that magical place where top quality and excellent prices meet. From Olive Oil to Almonds, and a few thousand other products in between, we do the work to ensure we're offering the best products at the best prices, every day. So, how do we do set our prices? Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop.
Episode 73: Trader Joe's Air Fryer Faves
The air fryer. Depending on who you listen to, it's either the best thing to hit kitchens since the microwave, or it's a silly waste of space. Once you listen to this episode of Inside Trader Joe's, we think you'll be happy to walk into the light of the humble air fryer. We asked some Crew Members in our office to share their favorite Trader Joe's products, air fryer style. We head to the kitchen
ICYMI: What's Up With Trader Joe's Mini Tote Bags
Mini Tote Bags? Those are a thing? Apparently, yes. And we knew we loved them – that's why we decided to sell them. We absolutely did not predict how much our customers would love them. So what's up with these adorable little tote-lets? Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)
Episode 72: It's Springtime for Shopping List at Trader Joe's
Ah, spring. Birds singing, trees blooming, and products arriving, at your neighborhood Trader Joe's. In this episode of Inside Trader Joe's, we're getting up close and personal with some of our favorite new and returning products for spring. Chocolate Donut Holes? OMD yes. Orange Wine? We spend some time with our resident wine expert to talk about wine of many colors. We'll take a peek at – and a
Episode 71: Inside – And Outside – Trader Joe's in Providence, RI
There are things that tie every Trader Joe's together – delicious products, terrific everyday prices, and phenomenal Crew Members to name a few. Yet every store is also different. How can they all be different? That's easy – we're a neighborhood grocery store, and every store is in a unique neighborhood. The Crew reflects the neighborhood, the layout of the store reflects the neighborhood, and the
Episode 70: Trader Joe's 15th Annual Customer Choice Awards
The votes are in, and the time has come to reveal the winners of the 15th Annual Trader Joe's Customer Choice Awards! (Can we stop for a moment to consider that this is the 15th Annual Customer Choice Awards? Seriously, we never saw this coming…) We've changed things up a bit this year, adding a couple of new categories for consideration – and that's resulted in some new products in the winners' c
Episode 69: Trader Joe's Rings in the New Year... with Bubbles!
Year's end is a wonderful time for remembrances and reflections… it's also an excellent time (some may say the best time) for toasting to what's to come, for raising a glass to a hopeful future. We'll drink to that! And we can't think of a better drink for that toast than La Burgondie Crémant de Bourgogne, a crisp and easy-drinking sparkling wine from the Burgundy region of France. In this episode
Episode 68: It's a Holly Jolly Trader Joe's Holiday Shopping List
When the holliest and jolliest of holiday seasons is on the agenda, Trader Joe's should absolutely be on your list of must-visits. In this episode, we celebrate some of the best we have to offer this holiday season. Danish cookies and delightfully decorated pretzels; candles redolent of chocolate croissants and 12 Days of Beauty to make your skin and spirit shine; cinnamon bun inspired coffee acco
A Mini: A Happy Thanksgiving Wish from Trader Joe's
In this mini episode of Inside Trader Joe's, we spend just a few minutes with our Chairman and CEO, Bryan Palbaum, and our Vice CEO and President, Jon Basalone, to talk about the things we're thankful for this year. Friends, family, customers, Crew Members, favorite products being in-stock… And thanks to you, as always, for listening. Transcript (PDF)
Episode 67: Inside the Trader Joe's Holiday Tasting Panel
Before most of the world has even packed away its holiday decorations, Trader Joe's is busy developing new products for the following year's holiday season. How do we decide which products you'll see in stores during the holidays? Our Tasting Panel is at the heart of it, and in this episode of Inside Trader Joe's, we're taking you inside the Holiday Tasting Panel, a days-long event where our produ
ICYMI: What's Not In Trader Joe's Products
You can see what's in a product just by looking at the ingredient listing on the package. What you might not know is that Trader Joe's has a long list of ingredients we don't use in our products. There are reasons we use certain things, and reasons we don't use other things. What's what, and more importantly, why? Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the sc
Episode 66: A Trader Joe's Shopping List for Fall? Heck, Yes!
Are you ready to fall in love? With fabulous faves like Fall Harvest Salsa and Butternut Squash Mac & Cheese? Or maybe new, destined-to-be-faves like Mini Maple Marshmallows or Maple Fudge? (Of course, we'd be remiss if we didn't mention some returning Maple marvels as well.) This fall-forward episode of Inside Trader Joe's is a harbinger of the season, and a surefire way to whet your appetite for
ICYMI: What the Heck is a Tasting Panel
Did you know that every product on the shelves at your neighborhood Trader Joe's goes through a rigorous tasting process before we decide to sell it? Rigorous tasting? What the heck does that even mean, Trader Joe's? In a nutshell, it means we don't just offer something for sale because we can; we only offer those things that taste great and represent a great value. To make those decisions, we tas
Episode 65: Q&A with Trader Joe's CEO and President
Every Trader Joe's has a few things in common – delicious products, excellent everyday prices, and really terrific people. In this episode of Inside Trader Joe's, we're talking to some of those people. We had the opportunity to chat with a group of Trader Joe's Crew Members in Chicago, and then we sat down with our CEO and President/Vice-CEO so they could answer some of the insightful questions th
ICYMI: What is a Private Label, and Why Does Trader Joe's Use Private Labels
Private label? What on earth is that? A label you can't see, a hidden tag, a marker wearing a mask? Perhaps unsurprisingly, "Private Label" is none of these things. What it IS is enormously important to what makes Trader Joe's, well, Trader Joe's. Listen in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)
Episode 64: Trader Joe's Splendid Summertime Shopping List
This episode of Inside Trader Joe's is dedicated to sandwiches and salads in the sun, snacks in the shade, frozen treats in the sand (seaside or lakefront, of course), and all manner of food fabulousness in between. In other words, we are 100% ready for summer. How ready? Oh, we're Lemon Pesto ready. We're Strawberry Lemonade Ice Bar ready. We're S'Mores Ice Cream ready. Listen in, then come on in
ICYMI: Why is Trader Joe's a Bricks and Mortar Store
Why doesn't Trader Joe's have online shopping? Why don't you deliver? The answer is, we believe the store is our brand, that what happens within the four walls of your neighborhood Trader Joe's is a huge part of what makes Trader Joe's special. Our business is built on people – the people who shop in our stores and the people who work in our stores – and a constant flow of new and exciting product
Episode 63: Trader Joe's Knack for Hacks
In this episode of Inside Trader Joe's, we're back at the hacks, with delicious and often unexpected ways to use Trader Joe's products throughout the store. Pizza Dough and Biscuits on hand but not in the mood for Pizza or Biscuits? We're here for you. We're considering all the possible ways of using Everything But The Bagel Seasoning… what's your favorite? Meals out of mezze? Yes. Got an empty ja
Episode 62: It's a Spring Shopping List from Trader Joe's
The vernal equinox is near, days are getting longer, and we have high hopes for higher temperatures day by day. All these things point to spring's arrival as surely as this latest shopping list episode of Inside Trader Joe's. There are so many fun new products to try – from Bananas! Bananas! Chocolate (that's one product, and it's delish) and a Chromatic Celebration Cake (trust us here), to our mo
Episode 61: The Trader Joe's Club
On this episode of Inside Trader Joe's, we take you to a super-secret, underground, high school club – the Trader Joe's Club! What, your high school didn't have one? Neither did ours… but we found out about some high schools that do, and, well, how could we resist? We really couldn't, so we sat down with some cool kids (it's hip to say, cool, right?) to cover all things Trader Joe's. Listen in… it
Episode 60: Trader Joe's 14th Annual Customer Choice Awards
We've tallied the votes (all 18,000+ of them!), and the winners of the 14th Annual Trader Joe's Customer Choice Awards have been decided. When it comes to sweets and desserts, what takes the cake? What's the favorite for folks feeling snacky? And what do you love most overall when you walk our aisles? On this episode of Inside Trader Joe's, we're announcing this year's winners, and shining a light
ICYMI: Why Doesn't Trader Joe's Have a Loyalty Program
We get this question all the time, and it's a good one. The truth is, once you start to think about "loyalty programs," you quickly realize there's nothing in them to promote loyalty. They're just ever-so-slightly-disguised ways to collect data about your purchases. We look at loyalty with a significantly different lens. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get
Episode 59: Looking Forward, Looking Back, with Trader Joe's
Phew! What a year! The end of one year, the start of another… there's a reason folks get reflective at this time of year. Trader Joe's is no different, as it turns out. In this episode of Inside Trader Joe's, we're looking back at the year that was, and forward, to the year ahead. Stores have opened, Crew Members have been hired – and promoted! – and millions of meals have been shared with our nei
Episode 58: It's Beginning to Look a Lot Like a Trader Joe's Holiday Shopping List
Chestnuts (roasting on an open fire)? Check. Peppermint Hold the Cones? Check. Cedar Balsam Candles? Check. And check. This is a big, bold holiday season shopping list episode of Inside Trader Joe's, filled with the fun and festive fare you count on us to deliver. Join us as we peruse the aisles and take a foray through the freezers, finding returning favorites and some exciting new discoveries al
Episode 57: Trader Joe's Wine Wonderings
Wine makes people nervous. We get it. But it doesn't have to be that way. Like the rest of your TJ's shopping experience, we think buying wine should be a fun and feel like an adventure. So, when you go to your neighborhood Trader Joe's looking for a bottle of wine, and you don't know exactly what you're looking for… don't panic! There are knowledgeable Crew Members there who can help. They taste
ICYMI: What's Up With Trader Joe's Parking Lots
If there's a question we get more than "When are all the holiday products coming back?" it's definitely "What's up with your parking lots?" We get it. They're small. Which kind of makes sense when you think about it. Which we do. A lot. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to find out everything you ever wanted to know (and let's be honest, probably a whole lot mo
Episode 56: Inside the Trader Joe's Captains' Meeting 2022
Aloha shirts as far as the eye can see, new products for everyone to taste, and So. Much. Energy! It's the Trader Joe's Annual Captains' Meeting, and you have a front row seat, so to speak. Have a listen to find out about our plans for the future, the return of Demo (yes!), your store Captain's favorite product, and what the heck is a Golden Potsticker Award! Transcript (PDF) Golden Potsticker Aw
ICYMI: Why Did Trader Joe's Discontinue My Favorite Product?
Ever walk into your neighborhood TJ's to find your favorite product is no longer on the shelf? It happens to us, too! A big part of shopping at Trader Joe's is finding new things to love, and because our stores are small, making room for those new favorites means some old standbys may have to make way. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Tran
Episode 55: Fall for Trader Joe's Autumn Extravaganza
Autumn is in the air… and your neighborhood Trader Joe's is filled with the finest that fall has to offer – for a limited time, of course! In the mood for maple? Marvelous. Craving caramel apples and cinnamon rolls? What a coincidence; so are we! Sweet on squash? Super. Pining for pumpkin? Perfect timing! Listen in to the latest episode of Inside Trader Joe's for all this and a gathering of wine,
Episode 54: Trader Joe's Product Hacks, The Sequel
What's the difference between a "hack" and a "recipe"? We honestly have no idea, but whether you call them "hacks" or "recipes," we have some more to share. We heard from customers and Crew Members from around the country about fun, easy, delicious ways to enjoy so many Trader Joe's products. A sweet use for pizza dough? Yes! Scallion pancakes as taco shells? Yes, please! A cake made with sparklin
Episode 53: How to Make a Trader Joe's, Part Two
That empty building from Part One? It's a whole lot less empty now. Crew Members are working hard, designing the look of the store – spoiler alert, it looks like its neighborhood! – from wall murals to shelf signs, stocking shelves with your favorite TJ's products (and some new stuff you haven't seen yet), and establishing relationships with community organizations focused on ending hunger, so whe
Episode 52: How to Make a Trader Joe's, Part One
Fade in on an empty building. Four walls, some windows, not much else. How does that empty space become a bustling neighborhood grocery store? It's a good story, and one that involves a whole bunch of hard-working, super talented people. In Part One, we'll talk to the folks who find the perfect location and the folks who get stuff built. We also get to chat with some Crew Members getting the store
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