The Built To Scale Podcast
The Built To Scale Podcast, hosted by Shmuel Herschberg, explores how ecommerce and direct response brands achieve scalable growth. Each episode features in-depth conversations with digital marketing leaders who share specific strategies and tactics. The podcast is designed for founders, CMOs, and digital marketers seeking actionable insights on scaling their businesses.
Episodes
What You've Got to Fix Before You Scale | Francisco Bervis
Affiliates and media buyers don't build your funnel. They pour gasoline on a fire that's already burning. Francisco Bervis, Head of Marketplace at Everflow, breaks down exactly what brands need to prove before any partner will touch them, and the real math behind who gets a $400 CPA and who gets $60.=================================What you'll learn:Why your brand needs tested creatives and a work
This Advertising Channel Beats Meta | Andra Ionescu
The affiliate marketing playbook that worked in 2022 is not just outdated. It is actively working against you. Andra Ionescu, started off as an affiliate manager at MaxWeb, and has recently been promoted to the CEO role. She has seen every side of this industry since 2012, and is here to tell you exactly what has changed and what to do about it.================================= What you'll learn:W
What Remote Hiring at Scale Actually Looks Like | Michele Lambert
Most hiring fails before a single resume is reviewed. The job description is vague. The compensation range is too low to attract the right talent. The "one role" you posted is actually three jobs crammed into one. And then you wonder why six weeks in you're starting over.Michele Lambert has been inside this problem since 2012. She has built remote teams for direct response brands, internet markete
The Best AI and Marketing Principles That are Really Working | Kristen Palmer
Most marketers chase what's trending. Kristen Palmer has spent two decades identifying what never stops working.What you will learn:Why the webinar funnel is generating six and seven figure weeks in 2026 and how to build one that convertsLive vs. evergreen: which price points demand which format and why cold audiences cannot handle high ticketWhat a real eight-figure audit actually uncovers (and w
Copy Over Capital: From Pool Cleaning to a 7-Figure Supplements Business | Paul Lawrence
Most supplement companies need a doctor, a media budget, and a team. Paul Lawrence built Naturecast with none of those things. What he had instead was a ruthless understanding of copy, a willingness to outlast everyone else, and a list so loyal that 40% of his recent orders came from subscribers who had been with him for five years or more.What you'll learn:How Paul reverse-engineered a predictabl
Connected TV and the New Rules of Scaling | Kyle Kostechka
If your business is stuck in low ticket, you may be funding your own slow decline. Kyle Kostechka, former ClickBank performance marketing leader and advisor at Trident Growth, makes the case for why high ticket has shifted from "nice to have" to essential in this economy and what that means for how you buy traffic, build funnels, and think about 2026.=================================What you'll le
The 5 Profit Levers: How to Actually Scale Your Business Profitably | Jeremy Reeves
A lot of companies are scaling themselves into a cash flow crisis and they have no idea it's happening. Jeremy Reeves has built five eight-figure offers and generated over $200 million in revenue, and his biggest finding is that acquisition is the least important part of the equation.What you'll learn:How to calculate your real allowable customer acquisition cost (most brands get this completely w
Lessons in Lifetime Value: Turn a $30 Buyer Into a $5,000 Client | Max Kramer
Most brands are sitting on a revenue stream they have never touched. The moment someone buys your front-end offer, supplement, course, or gadget, there is a window of peak intent that closes fast. Max Kramer built an entire company around owning that window for other brands, and his model converts fresh buyers into $5,000 high-ticket coaching clients before the transaction is even a memory.What yo
Your Company Thinks It's Using AI. It Isn't. | John Munsell
Most companies think they've "adopted AI." They have a Copilot license, maybe a chatbot on the website. John Munsell calls that dipping your toe in the water. Real adoption looks completely different and the gap between where most companies are and where they need to be is costing them millions.What you'll learn:Why "AI adoption" is being measured wrong and what the right metric actually isHow Joh
Sculpting Your Life: From Rock Bottom to 3 Million Lives Changed | Paul Hoffman
Most people know what they want. The problem is they're their own biggest obstacle.Paul Hoffman has lived multiple lifetimes in one. He wrote one of the most iconic advertising jingles in history, built and lost everything, found his way back, and has since spent decades helping over 3 million people redesign their lives from the inside out. As founder of Sculpting Your Life and creator of a binau
The #1 Lesson After Sending a Billion Emails | Ryan Healy
If your email list is underperforming, the problem probably isn't your copy. It's your domain reputation, your segmentation, and the fact that you're mailing the wrong people. Ryan Healy has been in email marketing since 2002 and has sent over a billion emails across brands like Organifi, BIOptimizers, and Agora Financial. He's now co-founder of Upsender, an ESP (email marketing service platform)
The Ultimate Asset When it Comes to Building a Brand: Relationships | Nicole Starling
Most marketers chase tactics. Nicole Starling built a seven-figure affiliate career by doing something almost no one does well: actually following through.Nicole made the leap from 30 years of professional performing into digital marketing in 2020 with no background, no network, and no safety net. What she learned in the trenches of affiliate and influencer marketing cuts straight to the core of w
You're Wasting Over 50% of Your Day | Ben Harris
Ben Harris has placed over 10,000 virtual assistants in three years. His first question to every overwhelmed founder is always the same: what are you doing right now that someone else could handle for $10 an hour?That question changes everything.What you'll learn:How to run a time audit that reveals exactly where your days are going (the 15-minute timer method Ben credits to Alex Hormozi)What a "$
Stop Being Afraid to Sell to Your Email List | Liss Graham Ellis
Do you have a revenue engine sitting in the form of an email marketing list? Many do and they are scared to turn it up and email en masse. Liss Graham Ellis has been managing and monetizing email lists for over a decade. Her verdict is blunt: if you have buyers on your list, you should be selling to them. A lot. One of the first things she does when she takes over a new list is simply start offeri
Scaling Health Brands & the Move That Doubles Your Returns | Dr. Jesse Ropat
Most health brands are faking it. And the market is starting to notice. Built To Scale CMO Shmuel Herschberg sits down with Dr. Jesse Ropat, a doctor of pharmacy turned direct response creative strategist, to break down why authentic authority is becoming the single biggest lever in health and wellness marketing. This is not a conversation about lab coats. It is a conversation about what actually
ROAS Is a Lie. Here's the Metric That Actually Builds a Business | James Klein
Most e-commerce brands are optimizing for the wrong number. James Klein has spent 25 years in the supplement space watching founders chase ROAS while their businesses quietly decay. In this episode, he makes the case that lifetime value is the only metric that truly matters — and breaks down exactly how to build around it.What you'll learn:Why a high affiliate CPA model is structurally broken and
The Built To Scale Podcast Trailer | Shmuel Herschberg
The Built to Scale podcast, hosted by Shmuel Herschberg, focuses on the discipline of scaling in digital marketing. The podcast is aimed at people building and growing digital marketing businesses, and it provides candid talks about the wins, setbacks, and real lessons from industry experts.TakeawaysScaling is a key focus in digital marketingPodcast is for people building and growing digital marke
