London Writers' Salon
A deep dive into the habits, mindsets, tools, craft secrets and creative practices bestselling writers use to write novels, plays, poetry, and articles. Hosted by the co-founders of the London Writers' Salon, Matt & Parul.
Episodes
#200: Louise Dean — How to Finish a Novel, Why Most Writers Stall at 30,000 Words, and Why Storytelling Beats Beautiful Sentences, plus founding Novelry
Award-winning novelist and founder of The Novelry Louise Dean on what separates storytelling from beautiful prose, planning a novel without killing the joy, and how to edit your own first draft.
You'll learn
Why learning to craft perfect sentences can quietly delay your path to publication.
How a single shift from style to storytelling turns a promising writer into a published one.
What treati
#199: Katie da Cunha Lewin — How Space Shapes Creative Work, the Myth of the Perfect Writing Room, Building Creative Rituals, and Writing in Imperfect Conditions
Writer Katie da Cunha Lewin on how physical spaces shape creative work, why the perfect writing room is a myth, and the rituals and routines that sustain a writing life.
You'll learn
Why the perfect writing space is largely a myth (and why that can set you free).
How physical environments quietly shape creative practice and identity.
What our fascination with visiting writers' houses reveals.
#198: Mastering Young Adult Fiction — Krystal Sutherland (House of Hollow), Joanna Nadin (90+ Books for Kids & Teens), Moira Buffini (Songlight) on Finding Your Writing Home, Knowing Your Audience, Why Stories Matter to the Young | Compilation
YA masters Krystal Sutherland (The Invocations), Joanna Nadin (author of 90+ books for children and adults) and Moira Buffini (Songlight) on hooking teen readers from the very first page, plotting methods that tame a whole novel, and why stories matter so much to young people.
You'll learn
What sparks the magic system of a supernatural thriller.
What it means to find your writing home, and how
#197: Chris Pavone — Writing the Modern Thriller, Sustaining Tension Over Action, and Defining Success on Your Own Terms
Edgar Award–winning novelist Chris Pavone on creating tension that never lets up, editing a book to make it bigger rather than just better, and turning a single apartment building into a portrait of a whole city.
You'll learn
Why every book has to be one clear thing before it can be anything else.
How two decades of editing other people’s books prepares you to write your own.
The offhand note
#196: Missouri Williams — Writing Strange and Ambitious Fiction, Doubt as a Generative Force, and Why Idleness Is Essential to Creativity
Award-winning novelist Missouri Williams on writing strange and ambitious fiction, treating doubt as a generative force, and why idleness is essential to creative work.
You'll learn
How a destabilising illness and a new language can reshape a writer’s whole relationship to words.
Why style isn’t something you construct so much as a way of seeing you’re partly stuck with.
The case for drafting
#195: Holly Ringland — The Pain of Not Writing, Breaking Through Decades of Self-Doubt, Meeting the Inner Critic with the Inner Fan, and Building a Toolkit for the Creative Life
Bestselling novelist Holly Ringland on writing from joy instead of fear, the toolkit she built to meet the inner critic with self-compassion, and finding the first true sentence of her debut after decades of silence.
You'll learn
Why the pain of not writing eventually outweighs the pain of writing.
What grief and loss can crack open in a writer that nothing else can.
How the first true line
#194: Finding Peak Writing Flow & Focus — Dr Gloria Mark, Oliver Burkeman & Charlie Hoehn on Designing Your Day Around Peak Attention, Embracing Imperfection, and the Power of Play (Compilation)
Attention researcher Dr Gloria Mark (Attention Span), bestselling author Oliver Burkeman (Meditations for Mortals) and book strategist Charlie Hoehn (Play It Away) on designing your day around peak focus, embracing imperfection in creative work and bringing play back to the page.
You'll learn
The four states of attention every writer should know.
Two daily peak focus windows, and a simple metho
#193: Rebecca Fallon — Juggling Motherhood and Creative Ambition, Crafting Dual Timelines, Inhabiting Multiple Points of View
Debut novelist Rebecca Fallon on ambition, motherhood, crafting dual timelines, and writing a novel built around the person who isn't there.
We discuss
Why quitting a stable job to write a novel can be framed as a calculated bet rather than a leap of faith.
How to prototype the writer's life before fully committing to it.
What genre fiction can teach a literary novelist about plotting and stru
#192: Steven Pressfield — The War of Art, Battling Resistance, Hearing the Call of the Muse, Writing Memoir (From The Vault)
Bestselling author Steven Pressfield on what it means to have a creative calling, battling resistance, the role of faith in writing, and his memoir Govt Cheese. A remastered version of episode #058.
You'll learn:
Why a typewriter sat untouched in the back of a van for seven years before becoming a career.
How self-sabotage shows up at the finish line, not just at the start.
A rule of thumb for
#191: Debra Curtis — Becoming a Novelist After Sixty, Surviving Hundreds of Rejections, Radical Forgiveness, and Not Giving Up as a Writer
Debut novelist Debra Curtis on teaching herself to write by copying poems by hand as a dyslexic child, using contemporary novels as craft manuals to learn structure, meeting the Dalai Lama, the importance of radical forgiveness & publishing her first novel in her sixties after years of rejection.
You'll learn:
Why copying poems by hand into a composition notebook secretly teaches a dyslexic chi
#190: Writing Hits for the Screen — Hannah Bos (Somebody Somewhere), Kim Krizan (Before Sunrise), Selina Lim (Sex Education) on Writing Partnerships, Character-First Screenwriting, Life in the Writers’ Room (Compilation)
Screenwriters Hannah Bos (HBO’s Somebody Somewhere), Kim Krizan (Before Sunrise, Before Sunset) and Selina Lim (Sex Education, Hanna) on building writing partnerships, developing characters from the inside out, and finding your way into a writers’ room.
You'll learn
Why a writing partnership only works when you can separate your ego from your ideas.
How seven years of making weird theatre in
#189: Juliet Mushens — Building Bestselling Writer Careers, Decoding Agent Feedback, and Why Writing for the Market Rarely Works
Literary agent Juliet Mushens on what makes her offer representation, how she builds bestselling careers from debut to long-term success, and why writers need a life outside of publishing.
We discuss
Why tension is the single most important quality an agent looks for in any genre of fiction.
How personalized feedback from an agent signals you’re closer than you think.
The editorial conversatio
#188: Josh Ritter — Songwriting as Exploration, Working Across Art Forms, Inviting the Muse In, and Sharing Work in Public
Singer-songwriter and author Josh Ritter on writing songs for the muse instead of waiting for it, letting creative ideas find their shape across songwriting, painting, and fiction, and building a sustainable creative life over more than two decades.
We discuss:
Writing for the muse instead of waiting for it.
Why working across multiple art forms keeps each one alive.
The craft behind a single
#187: Lidia Yuknavitch — The Art of Memoir & Writing from the Body, Plus Breaking Narrative Form and Finding Core Metaphors
Novelist, memoirist, and Corporeal Writing founder Lidia Yuknavitch on writing from the body, finding form in the natural world, and why the stories we need most come from the places we’ve been afraid to go.
We discuss:
Why the element that makes you vibrate — water, forest, rock, wind — might be the key to unlocking your creative access path.
How to find your core metaphors through a body-base
#186: Jennifer Breheny Wallace — The Science of Mattering, Outrunning Your Inner Critic, Building a Writing Life Around Deep Work
Award-winning journalist and bestselling author Jennifer Breheny Wallace on mattering, resilience through relationships, and the writing practices behind two New York Times bestselling nonfiction books.
You’ll learn
Why resilience as a writer has far less to do with self-care routines and far more to do with the people you surround yourself with.
How to tell whether your idea is a series of art
#185: David Eagleman — The Neuroscience of Creativity, Navigating Genres, Protecting Your Brain in the Age of AI, plus The Lazy Susan Method
Description:
Neuroscientist and bestselling author David Eagleman on the brain science behind creativity, what actually causes writer's block, and how pre-commitment strategies like the Ulysses contract can help writers finish what they start.
You'll learn:
Why creativity isn't a rare gift, and what's actually happening in every brain when it absorbs and remixes the world around it.
The thre
#184: How to Write Short Stories with Sarah Hall, Jonathan Escoffery & Niamh Mulvey — Building Worlds in Small Spaces, Research That Sparks Story, Writing Endings That Feel Inevitable (Compilation)
Acclaimed short fiction writers Sarah Hall, Jonathan Escoffery, and Niamh Mulvey on building immersive worlds in compressed spaces, grounding stories in real human stakes, and writing openings and endings that transform both character and reader.
Timestamps:
(00:01:06) Sarah Hall, from Episode 161
(00:14:43) Jonathan Escoffery, from Episode 56
(00:26:40) Niamh Mulvey, previously unreleased conv
#183: Curtis Chin — Landing National Press, Running 300+ Book Events, Booking Venues With Cold Emails, Making Book Tours Pay, Building Book Buzz Without a Marketing Team
Memoirist and filmmaker Curtis Chin on pitching for national press, booking venues through cold emails, and making a high-volume book events strategy financially sustainable. You’ll learn:Why Curtis booked readings before his memoir released to drive pre-orders, and what that early push unlocked. How he found venues by researching programs and series online, then sending cold outreach without ov
#182: Morgan Cooper — Creative Audacity & Creating Your Own Opportunities, Making Bel-Air, Turning a Viral Short Film Into a Series, Producing with Will Smith & Writing Picture Books
Writer and director Morgan Cooper on turning a self-funded Bel-Air short into a series, building creative audacity before opportunity arrives, and staying resourceful across drafts, collaboration, and a children’s picture book.You'll learn:Why “imperfect action” can be a practical antidote to creative paralysis, especially early in your craft.How he found a compelling dramatic lens by stripping aw
#181: Erica Stern — Writing Hybrid Nonfiction, Genre-Bending Memoir, Blending Research and Story, Finding A Publisher
Essayist and fiction writer Erica Stern on writing hybrid nonfiction, weaving memoir with research and a ghost-story thread, and finding a publishing home for genre-defying work. You'll learn:What “hybrid nonfiction” can look like when memoir, research, and a fictional thread are all working toward one emotional truth.Ways to make a genre-bending draft feel cohesive, even when it’s built from mu
#180: How to Write Historical Fiction with Maggie O'Farrell, Ruta Sepetys & Stacey Halls — Research that Sparks Story, Non-Linear Structure & Authentic Dialogue (Compilation)
Novelists Maggie O’Farrell, Stacey Halls, and Ruta Sepetys on turning research into living scenes, building non-linear structure that still feels clear, and writing voice and dialogue that make the past feel immediate. Timestamps:00:01:30 Maggie O’Farrell00:26:14 Stacey Halls00:49:33 Ruta Sepetys You’ll learn:The importance of "reading like a writer" to reverse-engineer time, tense, and technique
#179: Moira Buffini — From Playwright to Novelist, Writing Dystopian YA, plus Creative Resilience and Sustaining a Long Creative Career
Playwright and BAFTA-nominated screenwriter Moira Buffini on moving between theatre, film, and fiction, writing for yourself instead of the market, and shaping structure by rewriting toward the ending you want readers to feel. You’ll learn:Why “you are the audience” can be a practical rule for cutting through market noise and writing with conviction. A useful way to handle reviews and outside o
Bonus: Dreaming Big in 2026 – Prompts for a Creative Year with Matt & Lindsey
London Writers’ Salon co-founder Matt Trinetti and Head of Writer Experience Lindsey Trout Hughes share prompts from our Dreaming Big in 2026: Creative Goal Setting for Writers workshop – designed to help writers get clear on what they actually want from their writing life in 2026, and translate that desire into a plan that can survive reality in the first 1-3 months of the year.Through 8 steps –
#178: Haleh Liza Gafori — Rumi’s Wisdom for Modern Life, The Craft of Translation, Poetry as Liberation
Translator, performance artist, writer, and educator Haleh Liza Gafori on translating Rumi with fidelity and music, and what his poetry can teach us about liberation, attention, and love.You’ll learn:Habits Haleh uses to re-centre and get quiet enough to work.How she learned to trust sound and rhythm first, and let meaning arrive through the ear.The moment she realised she needed to make her own t
#177: Mason Currey — Daily Rituals: Building a Creative Life With Routine, Discipline, and Procrastination
Writer and editor Mason Currey on what artists’ routines can teach us about focus, discipline, procrastination, and building a sustainable creative life.You'll learn:What led Mason to writing, and the early pressures that shaped his relationship with the work.Why he started Daily Routines as a side project, and what he was trying to solve with it.The moment the blog went viral, and what changed wh
#176: Allison King — Breaking into Publishing as Debut Novelist, Writing Historical Fiction With Magical Realism, Plus Tools For Structure
Debut novelist and 2023 Reese’s Book Club LitUp fellow Allison King on blending history with magical realism, and what it takes to build a writing life while navigating the modern publishing landscape.We discuss:Allison’s early relationship with stories and the role her grandmother played in shaping it.The path from fan fiction and short stories to publishing a debut novel.The dual timeline and br
#175: Susan Magsamen and Ivy Ross — Your Brain on Art: Neuroaesthetics, Wellbeing, and Creative Practice, plus Finding Your Voice, Tapping Into Intuition
Neuroaesthetics researcher Susan Magsamen and Google design leader Ivy Ross on creativity as a biological necessity, intuition, and the aesthetic mindset for a good life. You'll learn:Habits that Susan and Ivy turn to when they need to re-centre.What Susan and Ivy are trying to change in the world with their day jobs. The beginning of Susan and Ivy working together.Clear evidence that proved to
#174: 3 Poets Read Their Work and Talk Craft Choices — Mary Jean Chan, David Whyte and Anthony Anaxagorou (Compilation)
Poets Mary Jean Chan, David Whyte, and Anthony Anaxagorou read their work and unpack emotional truth, craft choices, and poems built from lived detail. You'll learn:How early “bad” poems can still be soothing and give you a way through angst. Why simplicity of voice can beat complexity when a poem needs clarity. How form and layout can carry a poem’s physicality, including a modern sonnet’s const
#173: Maggie Andersen — Memoir, Theatre and the Courage To Write
What does it mean to turn a life of art, love, and loss into story? How do we write honestly about the people who shaped us? And what can theater teach us about the art of memoir?In her debut memoir No Stars in Jefferson Park (Northwestern University Press), writer and professor Maggie Andersen tells a Chicago coming-of-age story that alternates between the exhilaration of founding a theater compa
#172: The Diary of a CEO’s Director of Trailers, Anthony Smith — Storytelling Through Video and Writing: Audience Psychology, Intrigue, and Retention
The Diary of a CEO’s Director of Trailers, Anthony Smith, on capturing attention in the first few seconds, building cliffhangers and emotional momentum that keep audiences watching (or reading), and testing hooks and packaging without losing trust or story.You'll learn:Why you only have 3–5 seconds to earn attention, and what that changes about your opening lines and first scenes.How to take the g
#171: Salena Godden — Spoken Word, Poetry, Memoir, and Novels: Turning Pain into Courage on the Page and Getting Published
Poet, novelist, and broadcaster Salena Godden on turning love, grief, and fury into books and poems, surviving years in the wilderness before publication, and sustaining a boundaryless creative life through performance, early-morning writing, and community.You'll learn:Why you don’t have to be a “starving artist” and how to make powerful work while loving yourself and looking after your health.How
#170: Mary Jean Chan — Emotional Truth in Contemporary Poetry: Imagery, Juxtaposition, and Finding the Right Form
Award-winning poet Mary Jean Chan on emotional truth in contemporary poetry, the imagery and juxtaposition that hold big feelings on the page, writing queerness, family and grief with care, and what submissions and prize judging reveal about poems that endure.You'll learn:Why emotional truth sits at the centre of Mary Jean’s work and how you can use it as a compass in your own poems.How to move fr
#169: Adele Parks — Writing 25 Bestsellers in 25 Years: Discipline, Voice, and Long-Term Success in Commercial Fiction
Bestselling novelist Adele Parks on her writing life, routines and techniques, character work, and creative strategies that have kept her stories fresh and her readership devoted for over two decades.You'll learn:How Adele moved from imitating other writers to trusting her own voice and background.How loss and adversity can shape resilience and urgency in writing.Why Adele treats discipline as a s
#168: Anne Ditmeyer and Martin Lake – Self-Publish Successfully: Choosing Platforms, Managing Costs & Earning Six Figures
Self-published authors Anne Ditmeyer and Martin Lake share what it really takes to go indie, from choosing platforms and budgeting for editing, design, and ISBNs to redefining success, avoiding scams, and playing the long game of finding readers and building a sustainable writing life. You'll learn:Why Anne and Martin chose self-publishing over traditional routes and how they framed readers as th
#167: Anna Davis, founder of Curtis Brown Creative — Learning How to Write: Messy Drafts, the Rewrite Doctor, and What Agents Want
Anna Davis, novelist, agent, and founder of Curtis Brown Creative, shares how to turn a messy first draft into a strong, market-ready novel through diagnostic editing, practical rewriting tools, and a clear understanding of what agents actually look for.You'll learn:Why every writer’s process is different (and why messy drafts are fine).How to diagnose problems mid-novel and bring a manuscript bac
#166: Kate McKean — Author and Literary Agent on Building a Writing Life: Pitches, Rejections, and Publishing Truths
Literary agent and author Kate McKean shares how to pitch like a human, read rejection letters usefully, and protect your joy so you can build a durable writing life. You'll learn:How to build a clear 1–2 line pitch others can repeat and sell.How to read rejection letters, spot strong notes, and decide when to revise.Query etiquette and timelines: when to follow up and how resubmissions work.Fixin
#165: Carys Shannon — Debut Novelist on Choosing an Indie Press, Finding Your Voice, Writers’ Hour, and Holding Your Vision
Debut novelist Carys Shannon on how to stay true to your voice through submissions and agent feedback, why an editorially led indie press was the right home for her book, and the craft that brought it to life.We discuss:How to decide what your book wants to be and center its emotional life.Submission strategy after competitions: reading agent feedback without losing your vision.Indie presses 101:
#164: Liv Maidment — A Literary Agent’s Playbook for Writers: Query Smart, Pick Comps, Nail the Pitch & Synopsis, and Today’s Market
Head of Books at the Madeleine Milburn Agency, Liv Maidment, shares how literary agents read, evaluate, and champion submissions (from pitches and comps to strategy, timelines, and today’s AI-driven market), helping writers pitch their work clearly and confidently.You'll learn:How to build a snappy 1–2 line elevator pitch that helps everyone down the chain sell your book (“the art of summing somet
#163: Indyana Schneider — Lessons from an Opera Singer Who Wrote Her Novel on the Tube; Rhythm, Desire & Tension for Fiction Writers
Indyana Schneider—international opera singer and novelist—shares practical ways to write rhythm and desire on the page, craft scene-level tension, and shape compressed-time narratives; plus lessons from drafting her debut on the Tube. You'll learn:How to build sentence-level cadence: vary lengths and read aloud to tune flow.A simple spine for short-timeframe novels: day-by-day beats, rising stake
#162: Natalie Lue — Publishing Mini-Memoirs, Writing Difficult Truths, Choosing Indie Publishing
Natalie Lue, bestselling author and writer (Baggage Reclaim) shares how she shaped her mini-memoirs Let Go (Family & Friction) with The Pound Project, why intention is your best editor, and the inner tools that helped her write through grief, illness, and complicated family ties — without turning her life into content.You’ll learnHow to decide if you’re writing from the scar or the wound.Practical
#161: Sarah Hall — Writing Award-Winning Short Stories & Literary Fiction, Evocative Landscape & Creative Freedom; Booker-Nominated Writer
Sarah Hall—twice Booker Prize–nominated author and the only writer to win the BBC National Short Story Award twice—on crafting fiction that is both lush and uncompromising, and how to captivate readers on the sentence level while staying true to creative freedom.We discuss:Her early reading life in the countryside and the characters who first sparked her imaginationLessons learned from an “unpubli
#160: Nicolas Cole — How to Balance Art and Business as a Writer: Ghostwriting, AI, Focus & Sustainable Success
Nicolas Cole—digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI—on building a portfolio of writing businesses, ghostwriting as a path for writers, and how to balance art and commerce. We discuss:How poetry kept him creatively grounded while building businessesWhy every piece of writing answers a question Career paths to makin
#159: Chris Banks — How to Build Creative Resilience: Feedback, Gratitude, Positive Psychology & the Courage to Write
Chris Banks—writer, entrepreneur, and founder of ProWritingAid—on how to embrace what makes you unique, use AI as a tool for inspiration, and build resilience and joy into the writing process, from creating faster feedback loops to reframing the creative pit of despair.We discuss:Why “leaning into your weird” can unlock originality and stronger ideasWhere you might use AI for inspiration. How to o
#158: Amie McNee – The Hardest Lesson Every Creative Must Learn: Choose Yourself Before Anyone Else Does; The Salve for Jealousy, How to Overcome Rejection & Rebuild Self-Trust
Amie McNee—creativity coach and writer behind the popular account @InspiredToWrite—on how to stay grounded through success and setbacks, forge a creative life on your own terms, and why art is both essential and revolutionary.We discuss:How to deal with rejectionAdvice for artists starting out on social mediaTips and reflections on self-publishing and book dealsWhy the world needs your artHow to
#157: Joseph Fasano – How to Think Like a Poet: Unlock Rhythm, Creative Freedom & the Courage to Create; Plus Build a Following For Your Writing
Poet, novelist, and teacher Joseph Fasano on how to find the unique language and rhythm in our work, building a meaningful online presence, and why he believes that embracing limits in life (and writing) is key to creative freedom.We discuss:Joseph’s creative evolution, from astrophysics to poetryWhy studying craft is essentialThe value of constraint and rhythm in unlocking creativityHow he found
#156: George Walkley – Understanding AI: A Practical & Positive Guide for Writers, Creators & Publishers, Plus Ethics, AI vs Human Imagination.
George Walkley, AI strategist and former publishing executive at Hachette, on what writers need to know about artificial intelligence, how it’s reshaping the creative and publishing industries, and how to use it responsibly in your writing life.We discuss:How George transitioned from traditional publishing to AI consultingThe difference between AI probability and human creativityWhy everyone shoul
#155: Gretchen Rubin — Secrets of a Creative Life: Better Time Management, Happiness Hacks, Sustainable Habits & How To Know Yourself Better; also Writing Nonfiction, Research & Redefining Success
Gretchen Rubin—bestselling author of The Happiness Project and The Four Tendencies on how self-awareness shapes her creative process, the habits that sustain her writing life, and how she wrote her latest nonfiction book Secrets of Adulthood.We discuss:How Gretchen found her voice and path as a writerDealing with naysayers & rejectionBuilding confidence and redefining “success” in the early stages
#154: Francesca Simon — From 40+ Rejections to Bestselling Children’s Author (25M+ Book Sales), Moving from Children’s Books to Opera & Myth, and Reinventing Herself at Every Stage
Francesca Simon is the legendary author of over 60 books for children, including the global bestselling Horrid Henry series, which has been translated into 27 languages. Her books have sold over 25 million copies. She talks to us about early rejection, finding fame, reinventing her voice to write librettos, and her first foray into adult fiction with Salka: The exquisite retelling of the tragic my
#153: Find A Literary Agent & Get Published, Advice From Four Lit Agents Ed Wilson, Lucinda Halpern, Madeleine Milburn & Sam Copeland
How do you write a great query letter, find the right agent, and stand out in today’s crowded submissions inbox? In this special compilation episode, four top literary agents: Ed Wilson, Lucinda Halpern, Madeleine Milburn & Sam Copeland, share their honest advice on getting signed, writing marketable books, and navigating today's publishing industry.
*
Timestamps:
Ed Wilson - 1:01
Lucinda Halpern
#152: Margaret Heffernan — The Secret Weapon of Great Artists: Harnessing Uncertainty, Wandering & Creative Instincts That Machines Can't Create
What if uncertainty wasn’t something to fear, but your greatest creative ally?Dr. Margaret Heffernan—author, entrepreneur, and TED speaker—on how artists and writers thrive in chaotic times. We also talk about embracing the unknown, navigating AI-driven anxiety, and staying creatively resilient in a world that rewards certainty.We discuss:Margaret’s early creative life and career across TV, tech &
#151: Melissa Febos — The Art of Memoir: Turn Life Into Art, Undoing Shame, and Choosing The Artist’s Life
Celebrated writer and memoirist Melissa Febos on the art of the memoir, the alchemy of personal experience and literary craft, and how to turn the raw material of life into art. We also her latest book, The Dry Season, where she examines the solitude, freedoms, and feminist heroes Febos found during a year of celibacy.We also talk about:- Writing the unspeakable and undoing shame.- The role of r
#150: Seth Godin – How To Build A Thriving Creative Writing Practice In the Age of AI. Plus, Stop Seeking Validation, Find Your Audience And Overcome Obscurity (From the Vault)
Legendary Seth Godin, bestselling author of Linchpin, Purple Cow, The Dip, Tribes, and The Practice on wrestling with creative resistance, getting past self-doubt, and how to build a resilient creative practice that thrives—even in an age of AIWe talk about:Why writing isn’t about talent—but about creating the conditions for skillWhy “Do you like it?” is the wrong question to askAnd how to build a
#149: Tim Duggan – You Can Make Your Work More Meaningful, Plus How to Ideate And Write Bestselling Nonfiction Books
How can you make your life and work more meaningful? Bestselling author Tim Duggan on ideating and writing bestselling non fiction books, creating killer opening lines and plotting. We also talk about how to unclog our creativity, find meaning in our work and life through a simple hack. We discuss:Tim’s outlining and editing process for non-fictionFinding the “anchor points” that define your perso
#148: Mark Haddon — The Writing Habit That Changed Everything: Lessons from 18 Books, Creative Doubt & Writing Without A Map
Mark Haddon, bestselling author of The Curious Incident of the Dog in the Night-Time, A Spot of Bother, and The Red House on his process writing 18 books, including his latest book Dogs & Monsters, plus how he approaches success and failure.We discuss:Why writing begins before you start writingCreating strong beginningsHow poetry can expand your creative rangeWriting without a mapOn self-doubt, im
#147: Jane Friedman — The Publishing Industry is Changing. Here’s What Writers Should Know About Pitching, Platforms & Protecting Their Work
What does it take to craft a pitch that truly grabs attention in today’s publishing world? In this conversation, Jane Friedman—publishing industry expert and author of The Business of Being a Writer shares her journey into the publishing world and she shares her advice for writers looking to perfect their submission materials and navigate the ever-changing publishing landscape.We discuss:How to cr
#146: Alda Sigmundsdóttir — How Blogging Changed My Life, Indie Publishing 101, Memoir, Writing About Culture With Integrity
Alda Sigmundsdóttir is a journalist, author, and independent publisher who has built a thriving literary life outside the traditional system. From blogging about Iceland to launching her own press, Alda has published over 11 books and grown a loyal global readership—while staying in full control of her creative work.We discuss: Alda’s early writing career and transition to self-publishingWhat she
#145: Maggie O’Farrell — Confessions of a Novelist: Writing from Instinct, Why Revision is Essential, Facing Doubt & Finding the Story’s Heartbeat (From the Vault)
Award-winning and bestselling author Maggie O’Farrell Hamnet and The Marriage Portrait author takes us behind the scenes of her creative process—from the early struggles of starting out to the discipline and instinct that shape her acclaimed novels.We explore the irresistible drive to write, the role of characters in steering a story, and how she blends history with imagination. Maggie also shares
#144: Eleanor Anstruther – The Book Industry Rejected Me. So I Built My Own Audience on Substack; Serialising Online, Writing Literary Fiction; Being an Independent Artist, Creating Your Artist DNA
What if the traditional publishing world says “no”? Eleanor Anstruther—acclaimed novelist and creator of The Literary Obsessive—shares her bold leap into indie publishing, serialising fiction and memoir on Substack, and why you need an Artist DNA to draw an audience.We discuss: Her aristocratic background and experience living in a communeNavigating rejection and the pivot to serialising work onli
#143: Julia Cameron – How to Reignite Your Creativity Through Daily Rituals, Believing Mirrors & The Artist’s Way (From the Vault)
Julia Cameron, author of The Artist’s Way and one of the most influential voices on creativity of the last three decades, shares timeless wisdom on nurturing the artist within.We discuss: Morning Pages and Artist Dates as tools for creative recovery.Why being of service is at the heart of writing.Writing in dialogue with intuition (and the divine).How to handle criticism, praise, and creative resi
#142: Chris Banks – How To Use AI In Your Writing , Staying Weird & Keeping Control as Creatives
(Interview from 2024) The founder of ProWritingAid, Chris Banks, shares his thoughts on how AI is reshaping writing, editing, and the creative process. Recorded in front of a live audience after Writers' Hour. We discuss:- AI as a creative partner: Can it replace writers?- Using AI responsibly to save time, enhance editing, and elevate your craft.- How to adapt AI tools to fit unique writing style
#141: Jono Hey – Build a Creative Practice That Sticks: Mastering Visual Thinking, 900+ Sketches, Deep Simplicity and Collaborating with Bill Gates
Jono Hey, author of Big Ideas Little Pictures and creator of Sketchplanations, shares insights from over a decade of explaining the world through sketches. We discuss: The power of visual thinkingBuilding a new identity when changing careersKnowing when a piece is done and ready for publishingTips to get started with sketching& lessons from long-term creative projects, including illustrating for B
#140: Matt Trinetti – Building The World's Most Engaged Writing Community: Navigating Boundaries, Fostering Belonging, Harnessing the Power of Connection & the Importance of Creative Health
Matt Trinetti, co-founder of the London Writers' Salon, on building the world’s most engaged writing community, the role of creativity in the face of AI and the transformative power of writing for creative and mental health.*ABOUT MATT TRINETTIMatt Trinetti is the co-founder of London Writers' Salon, our community, dedicated to helping writers connect, make progress, and launch successful careers.
#139: Steve Almond – The Truth About Creative Failure, Overcoming Ego, and Writing Stories That Actually Matter
Steve Almond, bestselling author on ‘failing’ for decades, finding flow, finding success in Hollywood, overcoming writer’s block and telling the stories only you can tell with truth and mercy.*ABOUT STEVE ALMOND Steve Almond is the award-winning author of twelve books of fiction and nonfiction, including the New York Times bestsellers Candyfreak and Against Football and Which Brings Me To You (tur
#138: Nicola Slawson – From Journalism to Book Deals: Pitching, Newsletters, and Building a Writing Life on Your Own Terms
Nicola Slawson, creator of the award-winning newsletter The Single Supplement, shares her journey of building a creative career on her own terms. From launching her newsletter with zero subscribers to securing a book deal, Nicola offers insights into embracing your unique story, building an authentic community, and navigating the realities of freelance journalism and book writing.*ABOUT NICOLA SLA
#137: Sareeta Domingo – Writing Love That Feels Real, Breaking into Publishing, Writing Intimacy on the Page, and Selling Romance
Author and Editorial Director Sareeta Domingo on writing love stories that feel real, breaking into publishing, and crafting authentic intimacy in fiction. She shares insights on balancing her dual careers in writing and editing, the biggest mistakes authors make when submitting, and how the romance industry is evolving.*ABOUT SAREETA DOMINGO Sareeta Domingo is the Editorial Director at Trapeze Bo
#136: Tessa Hadley – The Secrets of Literary Fiction: How to Craft Powerful, Resonant Stories, Creating Compelling Stories, Publishing in your 40s, 50s and beyond
Best-selling Author Tessa Hadley on getting published in her 40s and beyond, the craft of literary fiction, developing character and conflict, and the importance of conflict.*ABOUT TESSA HADLEY:Tessa Hadley is the author of eight highly acclaimed novels, including Clever Girl and Free Love, as well as four short story collections, most recently Bad Dreams and Other Stories, which won the Edge Hill
#135: Anne-Laure Le Cunff — The Science of Creativity: Using Tiny Experiments to Unlock Growth, Learning, and Better Writing
Writer, neuroscientist, and Ness Labs founder Anne-Laure Le Cunff shares insights on redefining success, writing in public, and using tiny experiments to fuel creativity. She talks about growing her newsletter from 0 to 100K+, transitioning from writing articles to a book, and the neuroscience behind sustainable ambition.*ABOUT ANNE-LAURE LE CUNFF:Anne-Laure Le Cunff is the founder of Ness Labs an
#134: Jody Eddy – Michelin Kitchens, Monks & The Cookbook Playbook: What Top Chefs Taught Me About Rituals & Success; NonFiction Proposal & Food Writing
Foodwriter and Chef Jody Eddy on what goes on in Michelin-star kitchens, monastic culinary traditions, and the rigorous world of food writing. From working 17-hour shifts in elite restaurants to uncovering the rituals of monks and chefs alike, she reveals the hidden ingredients of storytelling, discipline, and turning culinary ideas into bestselling books.*ABOUT JODY EDDYJody Eddy is a writer, edi
#133: Michael Dean – The Invisible Patterns Behind Great Essays: How Essay Architecture Can Shape Your Writing and Break Through Perfectionism.
Essayist, editor and creator of Essay Architecture, Michael Dean on the hidden structures and key patterns within great essays. *ABOUT MICHAEL DEAN Michael Dean is a writer, editor, and creator of Essay Architecture. A former architect and virtual reality specialist, he now studies the hidden frameworks that make essays work. *RESOURCES & LINKSMichael DeanEssay ArchitectureO’Shaughnessy Fellowship
#132: Dava Sobel — The Art of Science Storytelling, Writing Hidden Histories & How a Rejected Pitch Became a Bestseller
Best-selling Science Writer Dava Sobel on blending science with storytelling—how to craft compelling narratives, navigate deep research, and bring historical figures to life. Plus insights on nonfiction publishing, overcoming creative roadblocks, and making complex ideas accessible to readers.*ABOUT DAVA SOBEL Dava Sobel is the bestselling author of The Elements of Marie Curie: How the Glow of Rad
#131: Sophie Flynn — Writing Thrillers, Should You Be A Kindle Bestseller or Go Down The Traditional Publishing Route? Plus the Mindset for a Long-Term Writing Career
Bestselling thriller author Sophie Flynn reveals the raw truth about publishing—traditional vs. indie, rejection, and what it really takes to succeed. As Managing Director of Jericho Writers, she’s seen what separates thriving authors from those who quit. We dive into storytelling psychology, career-defining decisions, and the mindset shifts every writer needs. ABOUT SOPHIE FLYNN Sophie Flynn is a
#130: Oliver Burkeman - An Imperfectionist's Guide to Overcoming Distraction and Finding Creative Flow, Writing NonFiction
Oliver Burkeman, bestselling author of Four Thousand Weeks and Meditations for Mortals, on the power of embracing imperfection in both life and creativity, how to overcome distractions that hinder our creative flow, and the tools that can help us thrive in an imperfect world. *ABOUT OLIVER BURKEMAN Oliver Burkeman worked for many years at The Guardian, where he wrote a popular weekly column on psy
#129: Anita Bhagwandas - Pitching And Crafting Viral Stories, Navigating ADHD, and Breaking Beauty Myths.
Award-winning journalist Anita Bhagwandas on her journey from ambitious intern to a celebrated writer with bylines in The Guardian, Vogue, and Condé Nast Traveler. Anita shares practical advice on pitching as a freelance journalist, crafting impactful articles, and how she finds the hidden angle for a topic. She opens up about her experiences as a neurodivergent writer, offering insights into mana
#128: Sanjoy K. Roy — From 0 to 500k: Growing the Jaipur Literature Festival and Shaping Global Culture, How Art & Festivals Transform Cities
Sanjoy K. Roy, the visionary behind the Jaipur Literature Festival in India, on growing the largest literary festival in the world (half a million visitors) expanding it to the US, UK and beyond and how storytelling and creativity can shape culture and change cities. *LINKS AND RESOURCESJaipur Literature FestivalSanjoy: InstagramTeamwork Arts*ABOUT SANJOY ROYSanjoy is the Managing Director of Team
#127: Holly Black — Crafting Bestselling Fantasy: World-Building, Character Development, and The Prisoner’s Throne
Holly Black, the #1 New York Times bestselling author of fantasy novels, on her process for writing bestselling fiction, on getting vital feedback on drafts, how she overcomes rejection and what success in publishing actually is.*ABOUT HOLLY BLACK Holly Black is the #1 New York Times bestselling author of fantasy books, including the novels of Elfhame, The Coldest Girl in Coldtown, the Spiderwick
#126: John Muirs Laws — The Nature Journaling Framework To Unlock Boundless Creativity, Curiosity as a Superpower, and How to Deepen Your Writing
Naturalist, artist, and educator John Muir Laws on how writers can awaken curiosity, deepen their connection to nature, and unlock boundless creativity through the transformative practice of nature journaling.*ABOUT JOHN MUIRS LAWS John (Jack) Muir Laws is a principal leader and innovator of the worldwide nature journaling movement. He is the author and illustrator of several books including The
#125: Vicky Reynal — Financial Therapy for Creatives, Balancing Art & Income, Financial Resilience, Writing Non-Fiction
Financial therapist and writer Vicky Reynal on how creatives can better understand our belief systems around money and what tools we can turn to when making hard decisions around money. *ABOUT VICKY REYNALVicky Reynal is a psychotherapist, and runs her own clinic in London specialising in financial therapy. She has a weekly column in the Daily Mail answering reader’s money dilemmas. Her book "Mone
#124: Beth Kempton — Writing Non-Fiction, Turn Life’s Challenges into Creative Fuel, Unlocking Your Intelligent Heart, Fearless Creativity, Navigating Grief
Bestselling nonfiction author Beth Kempton shares how writers can navigate life’s transition,s embrace impermanence, and unlock fearless creativity by drawing on Japanese philosophy and the profound power of writing.*ABOUT BETH KEMPTON Beth Kempton’s bestselling titles include Wabi Sabi: Japanese Wisdom for a Perfectly Imperfect Life and Kokoro: Wisdom for a Life Well Lived, https://bethkempton.co
#123: Anna Bogutskaya — Writing Horror, Role of the Monster, Breaking Creative Boundaries, Writing Nonfiction
Anna Bogutskaya has studied thousands of horror films and books. In this interview we talk to Anna about the role of the monster and how writers can harness primal emotions to tell captivating stories. We also dive into her process for pitching and writing nonfiction books.*ABOUT ANNA BOGUTSKAYA Anna Bogutskaya is a freelance critic, author, film programmer and creative producer. She writes for B
#122: David Perell — Find Your Voice, Make Your Writing Memorable & Build a Personal Monopoly plus The Write of Passage Story
Writer, Entrepreneur & Podcaster David Perell on simple frameworks you can use to bring your voice to life and write in a way that makes your writing memorable and has your readers calling you “one-of-a-kind." Links & Resources Write of PassageDavid PerellHow I Write PodcastABOUT DAVID PERELL David Perell has taught 2,000 people to write in his Write of Passage program. After being the King of Typ
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