Scaling Green-Tech
Scaling Green-Tech by Adopter is a podcast for people shaping the future of climate technology, including founders, investors, and ecosystem leaders. It focuses on adaptation and resilience solutions, aiming to accelerate the adoption of high-impact climate innovation. The podcast features real, unfiltered stories from the startup journey, covering wins, roadblocks, and practical insights.
Episodes
Helin Cox (Climeworks) - A CTO's Guide to Scaling First-of-a-Kind Technology
Helin Cox, Chief Technology Officer at Climeworks, discusses the cost and scale-up of direct air capture on Episode 33 of Scaling Green Tech, a podcast by Adopter.Cox breaks the cost of direct air capture into three parts: site selection, plant operations and maintenance, and the technology itself. Within the technology, cost comes down to how much CO2 a plant captures per year for a given investm
Declan McEvilly (OnePlanetCapital) - The Case for Efficiency Investing
Declan McEvilly, Co-Founder of OnePlanetCapital, discusses efficiency investing and what makes early-stage climate technology investable on Episode 32 of Scaling Green Tech, a podcast by Adopter.McEvilly argues that climate technology should be reframed as efficiency investing, on the basis that the technologies worth backing make an end user measurably more efficient, with carbon reduction follow
Will Tope (LiNa Energy) - Building Grid-Scale Batteries from Salt
Will Tope, CEO of LiNa Energy, discusses low-cost sodium batteries and how deep tech companies find product-market fit on Episode 31 of Scaling Green Tech, a podcast by Adopter.Tope explains that LiNa Energy did not invent a new chemistry. The company revived the ZEBRA battery, a sodium-based design from the 1980s that is inherently safe and heat-tolerant but historically too expensive to manufact
Jonathan Jackson (Previsico) - Flood Risk in a Changing Climate
Jonathan Jackson, CEO of Previsico, discusses forecasting surface water flooding and scaling a university spin-out on Episode 30 of Scaling Green Tech, a podcast by Adopter.Previsico gives property-level flood warnings up to 48 hours ahead. Jackson explains that surface water is now close to 60% of UK flood risk, driven by a changing climate, urbanisation and ageing drainage. The company began as
Darren Ralphs (Sylvera) - AI, SEO and the New Rules of B2B Content
Episode summaryDarren Ralphs, Content Lead at Sylvera, discusses how B2B content strategy is adapting to AI search and LLM visibility on Episode 29 of Scaling Green Tech, a podcast by Adopter.Ralphs argues that Sylvera's visibility in tools like ChatGPT and Perplexity depends less on publishing volume than on signalling recency and authority. He points to Sylvera's practice of mining long-
Darren Clifford (Adapt [us] Capital) - The Case for Climate Adaptation
Darren Clifford, Co-Founder of Adapt [us] Capital, discusses the investment case for climate adaptation on Episode 28 of Scaling Green Tech, a podcast by Adopter. Clifford argues that adaptation is more underfunded than mitigation, with roughly 0.25% of global capital flowing to it, despite demand for adaptation products rising predictably as the weather gets hotter and more volatile. Adapt [us] C
Freya Burton (LanzaTech) - Scaling Carbon Recycling Technology from Startup to Maturity, Through Earthshot and IPO
Freya Burton, Chief Sustainability Officer and Head of Europe at LanzaTech, discusses carbon recycling, sustainable aviation fuel, and the 20-year journey from a four-person startup to a public company on Episode 27 of Scaling Green Tech, a podcast by Adopter.Burton describes how LanzaTech captures waste carbon from industrial sites such as steel mills and uses microbes to ferment it into ethanol,
Dr Robert Sorrell (Henry Royce Institute) - Unlocking the Hydrogen Economy Through Materials Innovation
Dr Robert Sorrell, CEO of the Royce Hydrogen Accelerator at the Henry Royce Institute, discusses materials innovation and the hydrogen value chain on Episode 26 of Scaling Green Tech, a podcast by Adopter.Sorrell treats hydrogen as one part of the wider energy mix rather than a fix-all. The strongest near-term use is as a feedstock for ammonia, fertilisers and industrial chemicals. Long-duration s
Karen Polizzi (NAPIC) and Prithvi Kodialbail (Extracellular) - Scaling Cultivated Meat from Lab to Market
Karen Polizzi, Co-Director of NAPIC (the National Alternative Protein Innovation Centre), and Prithvi Kodialbail, Head of Partnerships at Extracellular, discuss the commercialisation of cultivated meat on Episode 25 of Scaling Green Tech, a podcast by Adopter.The first cultivated meat burger cost approximately $27,000 to produce. Since then, regulatory approvals have come through in Singapore and
Mahima Sukhdev (GIST Impact) - Building the Next Evolution of ESG Data
Mahima Sukhdev, Chief Growth Officer at GIST Impact, discusses the evolution from ESG 1.0 to ESG 2.0, nature value at risk, and what it takes to grow a data company in an emerging market on Episode 24 of Scaling Green Tech, a podcast by Adopter.Sukhdev argues that ESG 1.0 was designed to produce glossy numbers for glossy reports, and was never intended to change how decisions are made. GIST Impact
Rami El Geneidy (EnergyHub) - What It Really Takes to Build and Exit in Energy Flexibility
Rami El Geneidy, Technical Director at EnergyHub and exited co-founder of Kapacity.io, discusses energy flexibility, heat pump control, and the startup journey on Episode 23 of Scaling Green Tech, a podcast by Adopter.El Geneidy traces how Kapacity.io grew from PhD research at the London-Loughborough Centre for Energy Demand Studies, through Conception X and Y Combinator, to acquisition by EnergyH
Dr Simon Thomas (Paragraf) - Scaling Graphene from Cambridge Lab to World-First Foundry
Dr Simon Thomas, Co-Founder and CEO of Paragraf, discusses scaling graphene from a Cambridge University invention to a commercial semiconductor foundry on Episode 22 of Scaling Green Tech, a podcast by Adopter.Thomas traces Paragraf's eight-year journey from university spin-out to opening the world's first graphene foundry in Huntingdon, UK. The company's core breakthrough is the ability to deposi
Theresa Hoffmann (Nanoplume) - Rethinking Thermal Insulation with Bio-Based Materials
Theresa Hoffmann, CEO and Co-founder of Nanoplume, discusses bio-based aerogel insulation, deep tech commercialisation, and the realities of early-stage founding on Episode 21 of Scaling Green Tech, a podcast by Adopter.Hoffmann explains how 80% of the insulation market remains dependent on petrochemical materials, despite the thermal insulation industry growing toward a $100 billion market by 203
Martin SFP Bryant (PreSeed Now) - How To Win Attention From Investors and Journalists at Pre-Seed
Martin SFP Bryant, Founder of PreSeed Now, discusses what investors and journalists look for from early-stage startups on Episode 20 of Scaling Green Tech, a podcast by Adopter.Bryant draws on nearly 17 years as a technology journalist - including covering ElevenLabs before the launch of ChatGPT - to explain what separates pre-seed startups that attract backing from those that stall. He argues tha
Paul Domjan (ENODA) - Resolving the Energy Trilemma
Paul Domjan, Founder and Chief Policy and Global Affairs Officer at ENODA, discusses grid infrastructure modernisation and the energy trilemma on Episode 19 of Scaling Green Tech, a podcast by Adopter.Paul argues that the electricity grid designed by Nikola Tesla, George Westinghouse, and William Stanley 138 years ago was built for one-directional power flow from large centralised generators to pa
Cam Ross (Green Angel Ventures) - What Makes Climate Tech Investable
In Episode 18 of Scaling Green-Tech, Katherine Keddie and Matt Jaworski are joined by Cam Ross, CEO of Green Angel Ventures, one of the UK’s leading early-stage climate tech investors.Cam breaks down how Green Angel evaluates over a thousand companies each year to find those with the potential to deliver both strong financial returns and meaningful climate impact. They explore what makes a great p
Amandeep Kalra (GreenFlip) - Unlocking the ROI in Decarbonising Homes
In this episode of Scaling Green-Tech, Katherine Keddie and Matt Jaworski speak with Amandeep Kalra, Co-Founder and CEO of GreenFlip, about what it really takes to decarbonise homes at scale - and why leading with sustainability alone often misses the mark.Amandeep discusses his journey founding GreenFlip, which helps investors identify the homes that deliver the highest ROI from energy upgrades.
Federico Cristoforoni (Net Zero Insights) - The State of Climate Tech in 2025
In this episode of the Scaling Green-Tech podcast, Katherine Keddie and Matt Jaworski speak with Federico Cristoforoni, Co-Founder and Managing Partner of Net Zero Insights, to unpack the findings from his newly released ‘The State of Climate Tech 2025’ report.Federico shares what the data reveals about the climate tech ecosystem today - including the shift from hype to fundamentals and growing in
Simon Zadek (Morphosis) - Introducing the Adaptation Economy
In this special episode of Scaling Green-Tech, Katherine Keddie sits down with Simon Zadek, Co-Founder and Managing Partner of Morphosis, a Swiss-based adaptation solutions investment business. Morphosis exists to bridge the gap between public ambition and private action, catalysing scalable, inclusive, and market-based solutions that help societies adapt in a climate-impacted world. A globally re
Katherine Foster - Principles for Impactful Systems Innovation
In this episode of Scaling Green-Tech, Katherine Keddie speaks with Katherine Foster, Innovative Finance Lead at EIT Food and World Economic Forum Fellow, about what it really takes to build systems-level innovation.A pioneering Swiss-Canadian leader in digital sustainable finance and systems change, Katherine brings over 35 years of experience spanning diplomacy, technology, and climate innovatio
Juliette Devillard (Climate Connection) - Connecting the Climate Tech Community
In this episode of Scaling Green-Tech, Katherine Keddie speaks with Juliette Devillard, Founder and CEO of Climate Connection - the UK’s largest community and events platform for climate tech founders, investors, and innovators.Juliette shares how Climate Connection grew from a small post-COVID meetup into a thriving ecosystem where partnerships are formed, investments begin, and teams are built.
How to Win on LinkedIn in 2025 - A Founder’s Guide to Real Engagement
In this episode of Scaling Green-Tech, Adopter’s Matt Jaworski and Katherine Keddie unpack what’s new on LinkedIn in 2025 - and how founders can use it to drive real growth.They explore the rise of TikTok-style video feeds, the value of authentic storytelling, and why founder voices consistently outperform brand posts. In 2025, the most effective content isn’t polished or AI-generated, but human,
Anne Snelson and Becky Lane (Furbnow) - Accelerating the Home Energy Transition
In episode 11 of the Scaling Green-Tech podcast, Katherine Keddie sits down with Anne Snelson and Becky Lane to explore how we can accelerate decarbonisation in the domestic built environment. Anne Snelson is a carbon literacy training specialist who works with major corporates to embed climate awareness and drive organisational change. With a background spanning transport, telecoms, and construct
Tim Rault-Smith - Lessons in Startup Problem-Solving and Scaling Innovation
In this episode of Scaling Green-Tech, Katherine Keddie is joined by Tim Rault-Smith, a seasoned scale-up leader turned startup advisor, who now helps founders navigate growth in the EV technology space. Tim was one of the early employees at ForgeRock, the Identity and Access Management software company that rapidly scaled from a small European team to IPO on the New York Stock Exchange before its
Turning Insights Into Impact - Auditing Your Online Presence
In episode 9 of the Scaling Green-Tech podcast, Katherine Keddie and Matt Jaworski share a hands-on guide to auditing your online presence. They break down where to start, from mapping your digital touchpoints and pulling data, to analysing website speed, SEO performance, and social media engagement. Along the way, they share practical tips for getting more from tools like LinkedIn, Google Analyti
Mitesh Jagatia (Eco Ventures Counsel) - Navigating the Legal Landscape for Climate Tech Startups
In episode 8 of the Scaling Green-Tech podcast, Katherine Keddie speaks with Mitesh Jagatia, founder of Eco Ventures Counsel, a pro bono initiative offering free legal support to early green-tech startups across the UK. Mitesh unpacks the most common legal challenges climate founders face, from commercial contracts and employment law, to corporate governance and intellectual property. We discuss h
Dr Aled Roberts (Dekiln) - Creating the World’s Most Sustainable Tiles
In episode 7 of the Scaling Green Tech podcast, Matt Jaworski speaks with Dr. Aled Roberts, founder of Dekiln, a startup cutting the carbon footprint of ceramic tiles by 94% through an innovative process that removes the need for kiln firing entirely. Aled shares how nature-inspired design, recycled materials, and bio-based coatings are unlocking new possibilities in tile manufacturing - from vib
Beth Holloway and Leo Thomson (feasibly) - Using AI to Accelerate Decentralised Energy
In episode 6 of Scaling Green-Tech, we’re joined by Beth and Leo, co-founders of Feasibly (formerly Local Energy Systems) - a startup using machine learning to speed up how solar projects get off the ground. After two years of deep R&D and grant-backed development, Feasibly is now helping renewable energy developers assess solar sites in minutes, not months.We explore their startup journey fro
Rhea Dabriwala and Naveen Shivalingam (Ground Up) - Turning Agricultural Residue into Climate Solutions
In episode 5 of the Scaling Green Tech podcast, Katherine Keddie speaks with Rhea Dabriwala and Naveen Shivalingam, the co-founders of GroundUp, a pioneering startup transforming India’s agricultural residue into high-impact biochar. They unpack how GroundUp is building a new generation of industrial-scale biochar hubs that don’t just remove carbon from the atmosphere, but also regenerate soil, bo
Abigail Smith and James Clench (Harpswood) - Demystifying PR for Climate Founders
In episode 4 of the Scaling Green Tech podcast, Adopter co-founders Katherine Keddie and Mat Jaworski sit down with James Clench, founder, and Abigail Smith, director, or PR agency Harpswood and the team who supports Octopus Energy’s global comms strategy.They break down what PR really means for climate startups - from when to invest, how to land coverage, what journalists are actually looking for
Joanna O'Malley (NatureFinance) - Navigating Climate Events
In episode 3 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie sit down with Joanna O’Malley, Partnerships Manager at NatureFinance, to unpack the real value of climate events - and how to make them work for you. Drawing on experience running over 100 sessions across COPs, climate weeks, and global finance summits, Joanna shares practical insights on how sma
6 Types of Greenwashing Every Green-Tech Startup Should Avoid
In episode 2 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie explore one of the biggest risks facing early-stage green-tech companies: greenwashing. As regulation tightens and investor scrutiny grows, being vague or overly optimistic about your impact can undermine your credibility and your ability to scale.They break down the six types of greenwashing eve
5 Website Mistakes of Green-tech Startups
In episode 1 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie dive into why websites matter, especially for early-stage climate founders. Even if you’re still at the idea stage, having a simple, functional, and up-to-date site can make all the difference when it comes to credibility, traction, and first impressions with investors or partners.They unpack fiv
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