Built to Last Gym Podcast
This podcast helps gym owners build a very profitable business that stands out, transforms clients, and creates the life they envisioned. Hosted by Andy McCloy and Luka Hocevar, it offers practical advice and strategies for running a successful gym.
Episodes
The "Known Well" Framework: The 5 D's of Building Your Gym Brand
This episode explores how gym owners can build a powerful brand that drives business growth. Luka and Andy discuss personal branding frameworks, content strategies, and the importance of authentic storytelling to attract the right clients and create lasting success.IN THIS EPISODE YOU'LL LEARN:=> The 2026 Definition of a Gym Brand: Why a modern fitness brand is no longer just a logo and col
EP 31: Single vs. Multi-Gym Ownership: The Seth Godin Rule for Scaling Your Gym
Luka and Andy explore the strategic considerations behind single versus multiple gym ownership, emphasizing clarity of purpose, operational excellence, and long-term vision. They share insights from their experiences, industry research, and upcoming events to help gym owners make informed decisions.IN THIS EPISODE YOU'LL LEARN:=> The Single vs. Multi-Gym Dilemma: Why the vast majority of mi
The Wallet Phenomenon & Speed-To-Lead: Why Bad Follow-Up (and Bad Pricing) Are Costing Your Gym 6-Figures
In this episode, Luka and Andy discuss the critical importance of follow-up in gym businesses, the role of AI in automating initial contact, and strategic pricing to maximize profitability. They share practical insights and real-world examples to help gym owners improve their client acquisition and revenue strategies.IN THIS EPISODE YOU'LL LEARN:=> The 18-to-24-Hour Service Gap: Why the ave
The CEO Myth: Why Stepping Off the Gym Floor Might Be Killing Your Culture
In this episode, Luka and Andy discuss the importance of maintaining the pulse of your gym's culture, the role of operational systems, and how to effectively solve problems to ensure long-term success. They share personal experiences and practical strategies for gym owners to lead with clarity and purpose.IN THIS EPISODE YOU'LL LEARN:=> The Fallacy of the "Hands-Off" Gym CEO:
The Unspoken Traits of High-Agency Gym Owners & How To Create Peak Experiences
In this episode, Luka and Andy explore the core principles behind building successful gyms, emphasizing clarity of purpose, operational excellence, coaching mastery, and creating memorable experiences. They share insights from a recent high-level gathering of successful gym owners and practical strategies to embed these principles into your business.IN THIS EPISODE YOU'LL LEARN:=> The Commo
32 Handshakes vs. 32,000 Views: Building a Gym That Lasts
Luka and Andy discuss the importance of community engagement, in-person events, and strategic content creation for gym owners to build lasting success. They share real-world examples, practical strategies, and insights on how to leverage community and content for growth.IN THIS EPISODE YOU'LL LEARN:=> Over-indexing on digital: Why hiding behind your screen is quietly killing your local gym grow
Unlocking the 4 Acquisition Buckets & Why Your Gym Doesn’t Actually Have a Lead Problem
In this episode, Luka and Andy explore effective lead generation strategies for gym owners, emphasizing community engagement, leveraging existing networks, and smart marketing tactics. They share practical tips and real-world examples to help gym owners attract more clients without relying solely on paid advertising.IN THIS EPISODE YOU'LL LEARN:=> The Lead Generation Illusion: Why endless l
7 Presentations, Countless Insights For Gym Owners
In this episode, Luka and Andy share insights from their recent mastermind event, covering strategies for gym business growth, marketing, SEO, AI tools, and coaching excellence. They emphasize the importance of systems, mindset, and community in building a sustainable and profitable gym.WHAT YOU’LL LEARN IN THIS EPISODE:=> The Counter-Intuitive Growth Trap: Why aiming to build and scale your gy
EP 23: How High Standards and Support Drive Team Success
In this episode, Luka and Andy explore the mentor mindset, emphasizing high standards and support in leadership, especially within gym management. They discuss practical strategies for developing effective mentorship skills, fostering trust, and creating a culture of growth.IN THIS EPISODE YOU'LL LEARN:=> The 10-to-25 Brain Shift: What a breakthrough study on the adolescent mind reveals abo
EP 22: Mastering Monthly Reviews: The Key to Gym Business Success
This episode dives into the importance of end-of-month and end-of-quarter reviews for gym owners. Luka and Andy share practical frameworks, strategies, and insights to help gym owners track their numbers, improve retention, and plan for sustainable growth.IN THIS EPISODE YOU'LL LEARN:=> Why we’re so adamant about end of month reviews for your gym business=> The definition of transitionin
EP 21: The 3 Pillars of Gym Business Success: Think, Learn, Solve
This episode explores the critical importance of thinking, learning, and problem-solving for gym owners and business success. It emphasizes that offloading cognitive effort to tactics and tools without understanding the 'why' and 'how' can hinder long-term growth.WHAT YOU'LL LEARN IN THIS EPISODE:=> The importance of thinking strategically in business and scheduling time for
EP 20: Unlock The Power Of Content Marketing For Gym Owners
In this episode, Luka Hocevar and Andy McCloy share practical strategies, insights, and frameworks to help you leverage writing, video, and audio content to attract clients, differentiate your gym, and build long-term relationships.IN THIS EPISODE YOU'LL LEARN:=> Why gym owners need a tailored content strategy.=> Content matters: accept the importance of consistent media efforts.=> Fo
EP 19: The Only 4 Levers To Grow Your Gym
In this episode Luka and Andy discuss the only 4 levers for growing your gym. They dive into each lever to share principles, strategies and tactics, as well as what they specifically do at Vigor Ground Fitness and Performance and BCI Sports Performance & Fitness gyms. IN THIS EPISODE YOU'LL LEARN:=> Sell to More People: The classic need for lead generation and conversion, which requires
EP 18: Why Your Gym Team Isn't Great & How To Change It
In this episode, Luka Hocevar and Andy McCloy discuss the critical importance of owner leadership, team development, and strategic investment in sales, marketing, and operations for gym success. They share practical insights on building systems, training, and leveraging outside help to create a sustainable, profitable gym business.IN THIS EPISODE YOU'LL LEARN:=> Everything begins and ends w
EP 17: Does Building A Personal Brand Help You Grow Your Gym?
In this episode Luka and Andy discuss building a personal and business brand, and how they differ, and whether putting time and effort into building your personal brand makes sense. We discuss pros, con's, what NOT to do, and what IS a good idea if you have a brick-and-mortar business.IN THIS EPISODE YOU'LL LEARN:=> What foundations grew both of our businesses and will stand the test of
EP 16: The Top 5 Trends Shaping Demand In The Gym Industry
In this episode Luka and Andy discuss the trends that are here in 2026 and will be in 2027 when it comes to the gym business. We dive into what we think about them, which ones are legit and to pay attention to, which ones we don't think matter much, and the nuances of what to do about them and how to strategize in your gym business. IN THIS EPISODE YOU'LL LEARN:=> The "passion trap
EP 15: What NOT To Do As A Gym Owner - From Over 45 Years Of Experience
In this episode Luka and Andy break down what gym owners should not do, and what they should avoid at all costs. Many times it's not just what you do right that matters, but it's also what you avoid that could be the key in growing your business. IN THIS EPISODE YOU'LL LEARN:=> Why expecting linear growth is a big mistake for gym owners?=> Luka shares an example of growing 400% i
EP14: We Share Our B2L Business of Cadence Framework to Run Your Gym Better
In this episode, Luka Hocevar and Andy McCloy discuss the importance of business cadence, quarterly planning, financial metrics, and operational excellence for gym owners. They share practical strategies to build profitable, scalable gyms and emphasize continuous improvement and self-awareness.IN THIS EPISODE YOU'LL LEARN:=> Most gym owners are reactive regarding their business planning and
EP13: The Personal Leadership Gym Owner Framework To Create Clarity & Success
In this episode of the Built To Last Gym Podcast, Andy McCloy and Luka Hocevar talk about the real struggles that gym owners face when it comes to entrepreneurship. IN THIS EPISODE YOU'LL LEARN:=> The 3 questions every gym owner MUST ask themselves periodically to create clarity, establish a path, and drop self-deception. => How to escape the scarcity mindset and "turn the ship arou
EP 12: Breaking Free from the Founder’s Trap: How Gym Owners Can Transition to CEO
In this episode, Luka Hocevar and Andy McCloy delve into the common pitfalls gym owners face, especially the founder's trap, and share actionable strategies to transition from coach to CEO, optimize business margins, and build lasting, community-driven gyms.IN THIS EPISODE YOU’LL LEARN: => The founder's trap and how to avoid it (every gym owner deals with this!).=> Transitioning from
EP 11: How to Develop A Team Culture That Creates High Retention & Low Attri
In this episode, Luka Hocevar and Andy McCloy share insights from the Built to Last Mastermind in Phoenix, emphasizing the importance of community, culture, and strategic business models for long-term success in the fitness industry.IN THIS EPISODE YOU'LL LEARN:=> Community's role in gym success: Why there is no great and successful gym without great community (and here’s how to build i
EP 10: Plumbing & Poetry: Visionary Leadership and Operational Excellence In The Gym Business
In this episode, Luka Hocevar and Andy McCloy discuss the essential balance between visionary leadership (poetry) and operational efficiency (plumbing) in running a successful gym business. They explore the importance of self-awareness, training, and hiring the right people to fill gaps in leadership. The conversation emphasizes that both vision and execution are necessary for growth and success i
EP 09: Mastering Email Marketing For Gym Owners
In this episode of the Built to Last Gym podcast, Luka Hocevar and Andy McCloy delve into effective marketing strategies for gym owners, emphasizing the importance of building and maintaining an email list. They discuss various methods for capturing email addresses, including organic content, joint ventures, and internal referrals. The conversation highlights the significance of consistent email c
EP 08: Tolerance For Failure, Garage Doors & Your Gym Business, & How PERMA Will Elevate Your Team
In this episode, Luka Hocevar and Andy McCloy discuss key insights from successful entrepreneurs, particularly focusing on Tommy Mello's journey in the garage door business. They explore the importance of resilience, skill acquisition, and the entrepreneurial mindset. The conversation delves into the significance of reading for personal and professional growth, transitioning from a hustler men
Coach to CEO Tasks, Client Onboarding That Wins, The "Hiring Trap" Q & A
In this episode of the Built to Last podcast, Luka Hocevar and Andy McCloy discuss various aspects of gym ownership, including navigating business partnerships, the saturation of the fitness industry, maintaining passion in coaching, effective strategies for member retention, and the importance of raising membership rates. They emphasize the significance of trust, clear roles, and complementary sk
How To Provide Unreasonable Service & Transform The Client Experiences In Your Gym
In this episode of the Built to Last Gym Podcast, Luka Hocevar and Andy McCloy delve into the concept of 'unreasonable service' within the gym industry. They emphasize that exceptional service is not just about grand gestures but rather about consistently delivering on promises and ensuring a positive client experience. Luka shares personal anecdotes, including a time he went above and bey
Mastering Personal Leadership in Gym Ownership
In this episode of the Built to Last Gym podcast, Luka Hocevar and Andy McCloy delve into the concept of personal leadership, emphasizing its critical role in the growth of a business. They discuss the importance of continuous personal development, accountability, and the need for leaders to embody the values they promote. The conversation highlights the significance of facing challenges, learning
Have Your Gym Become "5 Mile Famous" with These Principles
In this episode of the Built to Last Gym podcast, Luka Hocevar and Andy McCloy discuss the importance of building a strong reputation through proof and community engagement. They emphasize the need for gym owners to educate their marketplace by showing results rather than just telling. The conversation highlights the value of in-person connections in a digital world, the necessity of transparency
Most Gym Operations Suck, We Show You How To Do It Right
In this episode of the Built to Last Gym podcast, Luka Hocevar and Andy McCloy delve into the critical theme of operational excellence in gym management. They discuss the importance of defining operations, the role of people, processes, and financial management in creating a successful gym business. The conversation emphasizes the need for accountability, effective meetings, and continuous improve
Why "Coaching First" Must Be The Foundation To Build An Elite Gym Business
In this conversation, Luka Hocevar and Andy McCloy discuss the critical importance of coaching in the gym business. They emphasize that coaching should come first, as it is the foundation for building a successful gym. The discussion covers various aspects of coaching, including continuous improvement, team development, establishing coaching standards, and creating a culture of learning. They also
The 8P's Blueprint For Building A Gym That Lasts
This is the first episode of a new podcast I'm launching with Andy McCloy called The Built To Last Gym Podcast that is specifically for gym owners looking to build an iconic gym that lasts, that they love, is impacting many people and very profitable so it can support the life that they want. I'm exclusively dropping it on my YouTube channel before we release the first 4 episodes. We start
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