Ecommerce Conversations
Ecommerce Conversations is a weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. Each episode features interviews with founders and executives who share insights on launching, growing, and sustaining an online business. Topics include customer acquisition, marketing tactics, web traffic, conversion, shipping, and favorite tools. New episodes are released every Friday.
Episodes
BattlBox's Path from YouTube to Netflix
How does an ecommerce entrepreneur land a Netflix series? Not easily. Just ask John Roman.He co-launched BattlBox, an outdoor gear company, in 2015. Its YouTube channel eventually caught the eye of producers who turned it into a Netflix series. The process was long, uneven, and stressful.Along the way, the founders sold BattlBox and bought it back.He shares his journey in this episode. For an edit
Ad Fraud Expert on Scams, Bots, Spoofs
Jeromy Sonne is a Facebook ads pro turned fraud detection expert. His firm, Daypart, advises agencies and big-spend advertisers on the accuracy and legitimacy of their campaigns.Ad fraud, he says, can mean billed bot impressions, scam offers, and even money laundering, adding that the problem is worse on programmatic networks than on siloed platforms such as Meta and Google.In this episode, he add
Emotion-Led Ads Cut Costs 30%
Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers' emotions drive ad performance, and success comes from aligning messaging with those feelings.She did that with a D2C maker of hop-flavored teas, lowering acquisition cost by 30%. She shares that example and other ad tactics in this episode.For an edited and condensed transcript with embedded audio, see:
Email Pro: Open Rate Is a Vanity Metric
Nabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes engagement-based segmentation and high frequency, sending for one client eight emails per day, each to a unique segment.In this episode, he shares his methods for driving revenue from ecommerce emails, including unorthodox views such as the open rate is a vanity metric and never unsubscr
The Top Cause of Wasted Ad Spend
Brett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients' advertising performance on platforms such as Meta, Google Ads, and TikTok. He says the platforms are merely algorithms that respond to data. Good data leads to good results. Bad data wastes money, a kind of "garbage in, garbage out."In this episode, Brett addresses common ad setup errors, optimization op
A One-Two Punch Drives Ecommerce Growth
Sean Stone advises ecommerce merchants to adopt a one-two punch for growth. Punch one is developing a profitable, branded website. Punch two is converting the likely spillover traffic on Amazon.That tactic inspired the name of Sean’s latest agency, Spillover Commerce. He’s a longtime Amazon consultant who now says brands should focus on their own domains while selling Amazon-only items secondarily
Nail Profit before Site Extras, Owner Says
Paolo Vidali has a suggestion for merchants looking to add advanced features to their ecommerce sites: Be careful. Focus first on profitability, he says, and solve the basics of product returns, customer service, and free shipping.Paolo is a developer and marketer who launched Hidden Gears, an ecommerce agency, in 2014. It's now a Hawaii-based Shopify expert partner with a varied client base:
Avoid All-Caps Headlines, Says CRO Pro
Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him.A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word.The result? Conversions increased by 25%Nate first appeared on the podcast in 2025, when he addressed Facebook ad performance. For this episode, h
Printful Exec on Profitable Print-on-Demand
Thanks to companies such as Printful, an enterprising entrepreneur can select a product, upload an image to place on it, sync it with her ecommerce site, sell it, and then pay for it.Print-on-demand is big business, and David Hooker is a prominent participant. He's the brand director at Printful and a long-time SaaS executive.In this episode, he addresses POD pricing strategies, sales tactics
Building a Life, Not Just a Business
The last few years have been rough for Beardbrand, the direct-to-consumer company that host Eric Bandholz founded over a decade ago. He says pretty much nothing has worked post-pandemic. The business is finally seeing revenue growth, but costs are rising too.In this week's podcast episode, Eric departs from interviewing guests to share his own experiences at Beardbrand and his evolution to a
Pinwheel CEO on Selling Kid-Safe Phones
In 2019 Dane Witbeck had a problem familiar to parents: What were his kids doing on their smartphones?That problem became his motivation to launch Pinwheel, an Austin, Texas-based seller of Android phones with parental controls for apps, usage limits, monitoring, and more.Fast forward to 2026, and Pinwheel is thriving and profitable. In this episode, Dane shares his company's production proce
Engineer Quits, Launches Online Art School
Florence Morin is an artist-turned-engineer-turned-entrepreneur. She graduated from Canada's Polytechnique Montréal in 2013, only to realize she disliked engineering work. She longed to earn a living from making art.Fast forward to 2026, and Florence Art & Drawing is her online art school, launched in 2020, selling classes and instruction. Her 10-person team includes web developers, instr
2 Bootstrapped D2C Brands, 1 CEO
For four years Eric Steckling has run two direct-to-consumer brands. Brio, the company he founded in 2014, sells beard trimmers and related goods. In 2022, he acquired Ollie, then a seller of teeth-whitening strips and now an expanded oral care provider.Eric first appeared on the podcast in 2023. In this latest conversation, he addresses Brio's challenges of selling long-lasting goods, Ollie&
Ecommerce Investor on Turnaround Tactics (Encore)
Please enjoy this repeat of a popular episode first aired in April 2025.Mehtab Bhogal is the co-founder of Karta Ventures, a Canada-based acquirer of troubled ecommerce businesses. The firm seeks companies with "issues," such as unpaid taxes, regulatory problems, and founder disputes.He says buying distressed companies is like salvaging a crashed car. "What are the parts worth?"
Chord Commerce CEO on Pivoting to Data
When he appeared on this podcast in 2021, Bryan Mahoney had just co-founded Chord, an ecommerce platform that separated the public frontend from the nuts-and-bolts backend. It was a "headless" structure that enabled merchants to connect with their preferred external providers rather than a one-size-fits-all solution.The problem, Bryan says in retrospect, was a complicated setup that requ
Inside Beardbrand's Expansion Plan
We've hit a plateau at Beardbrand, the direct-to-consumer business I launched 15 years ago. Our revenue is down from its peak. We've made mistakes.The beard care space has dried up. We've moved from a blue ocean of growth and opportunity to a red ocean of fierce competition. If Beardbrand grows, a competitor loses, and vice versa.In this episode, I'll depart from my typical int
Viahart Founder Eyes Sales in China
Contrary to much U.S. sentiment, Molson Hart sees opportunity in China. His direct-to-consumer toy brand, Viahart, sells mostly on Amazon, though growth has slowed in recent years. China, he says, offers promise.In this our third interview (following episodes in 2022 and 2024), recorded from an X live stream, he shares his plans to sell toys in China, addressing cultural nuances, legalities, shopp
Surviving D2C's Boom and Bust
Chris Wichert is an investment banker turned direct-to-consumer entrepreneur.His luxury shoe brand, Koio, launched in 2015 and quickly scaled. Then the pandemic hit. By late 2022, he says, the D2C hype and funding had collapsed.He slashed costs, stabilized cash flow, and successfully exited the company. In this episode, he shares his story of boom, bust, and survival.For an edited and condensed tr
Iris Founder Talks AI-Powered Finance
Host Eric Bandholz has interviewed a slew of impressive entrepreneurs on this podcast. He says Drew Fallon is among the most versatile. Drew last appeared on the show in 2022 when he had co-founded a tattoo skincare company. Before that he was an investment banker.He now runs Iris, an AI-driven financial modeling platform, while also tracking and reporting on consumer-focused M&A transactions.
EcomFuel Founder on 2026 Industry Trends
For years EcomFuel has surveyed its community of ecommerce merchants about their growth, margins, tactics, and more. The company released this year's findings last week.In this episode, founder Andrew Youderian recaps the report, addressing the state of ecommerce among 300 participating businesses — mostly seven, eight, and nine-figure brands.For an edited and condensed transcript with embedd
My Ideal Second Business
Molson Hart is the founder of Viahart, a D2C toy brand, and Edison, a legal technology company. He says every entrepreneur should own two businesses, where one offers more opportunities to scale, is more profitable, or diversifies risk.I'm all in on Beardbrand, my own D2C brand launched in 2014. Molson is a two-time guest on the podcast. His comment got me thinking about an attractive second
Content Beats Design, Says CRO Pro
Dave Diederen is the founder of Syntra, a Netherlands-based conversion rate optimization agency. He encourages ecommerce brands to test product pages, ads, and, well, everything. He says merchants often prioritize their sites' aesthetics over copy and content, a big mistake. "Content and copy play a very big role in conversions, if not the biggest," he states.In this episode, he sha
Ditch the Discount, Says Brand Marketer
Since 2013 Cherene Aubert has managed, advised, and executed ecommerce marketing campaigns. She's worked for agencies, merchants, and as a freelance consultant. Her D2C advisory firm, Growth Capital, helps scale premium, high-growth brands.Experience guides her advice. Brands are too quick to discount slow-moving products, she says. Bundles or buy-one-get-one offers are often better. Higher-p
How Vessi Sells Waterproof Shoes
Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its founders developed and patented breathable fabric that repels water. Ray joined the company in 2021.In this episode, he shares the challenges of targeting the right audience, cross-border selling, diversifying, and more.For an edited and condensed tra
From Teacher to Fashion Brand Founder
In 2019 Nasrin Jafari was a middle school teacher in New York City. She had no ecommerce experience but was drawn to creating and building, which led her to sew and sell face masks during Covid.Fast forward to 2026, and Mixed, her direct-to-consumer fashion brand, designs and produces female apparel and accessories. Referring to the company's launch, she says, "I had no idea how to make
How a Pro Writer Uses AI
Kaleigh Moore is a 12-year freelance writer and editor. She has contributed to Shopify, Forbes, Vogue, Adweek, and various B2B providers, among others. She's now grappling with the promise and limits of AI.She calls AI a "fire hose of information" that greatly increases efficiency. She also cautions on what it cannot do, such as interview humans or learn from experience.She shares t
Beardbrand's Top Ecommerce Tools in 2026
Occasionally on the podcast host Eric Bandholz departs from interviewing guests to share his own experiences running Beardbrand, the D2C company he founded in 2012.In this episode, he addresses his favorite ecommerce tools in 2026, 18 platforms and apps essential to his business — from foundational site infrastructure to solutions for marketing, operations, creative, and more. For an edited and c
Ecomm Cowboy Talks AI and Underdogs
Chris Hall is an ecommerce entrepreneur turned media operator. His new "Ecomm Cowboy" show broadcasts live Monday through Friday on X and YouTube. The mission, he says, is twofold: deliver daily news to sellers and offer companionship to those working alone.Chris first appeared on the podcast in 2023 as the marketing head of a D2C brand. In this our latest conversation, he addresses his
Save Time by Managing Less, Says DHH (Encore)
Please enjoy this repeat of a popular episode first aired in September 2024.David Heinemeier Hansson is the creator of the Ruby on Rails software framework, the co-founder of Basecamp, a member of Shopify's board of directors, an investor in multiple tech startups, a racecar driver, and a family man with children. He's a modern-day polymath.Yet his workday calendar is not full of appoint
AI Product Discovery Drives Brand Traffic
Phillip Jackson's media company, Future Commerce, focuses on trends and developments in business.The company surveyed U.S. shoppers during the 2025 holiday season. He says one insight stood out: when AI recommends a product, 77% of respondents leave the platform to buy on the brand's site.Phillip first appeared on the podcast in early 2024. In this, his latest episode, he addresses the d
M&A Advisor on Ecommerce Valuations
Frank Kosarek is the co-founder of BizPort, a mergers-and-acquisitions marketplace launched in November 2025. Before that, he was head of acquisitions for a large ecommerce aggregator.He says buyers of ecommerce businesses today focus on discretionary earnings, not revenue, and seek recurring sales, such as subscriptions.He addresses those items, the state of ecommerce M&A, and more in this ep
DIY Approach Fuels Craft Cocktail Brand
Chris Harrison says it all started with a single pot on a stove. He and two high school buddies launched Liber & Co., a manufacturer of premium cocktail syrups, with that tiny test batch in 2011 in Austin, Texas.Fast forward to 2026, and batches are now in 1,500-gallon tanks and sold worldwide to restaurants, bars, and consumers. But the culture remains hands-on, do-it-yourself, and learn-by-d
Ecommerce Success with Fractional Talent
In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a wine subscription company that would shortly declare bankruptcy. It was his third struggling startup, he says, prompting "serious self-reflection."He pivoted to entrepreneurship and launched The Starters, a marketplace for fractional ecommerce talent, in late 2023. The company has thrived, having at
Protein Bar Founder Thrives in a Crowded Field (Encore)
Please enjoy this repeat of a popular episode first aired in January 24, 2025.According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its uncompetitive niches. He did that with his flagship protein bar, which is plant-based, low-sugar, and plainly labeled.That was seven years ago when he launched the company with a $75,000 Kickstarter campaign.Fast forwa
The Good, Bad, and Ugly of 2025
In this episode, host Eric Bandholz reflects on his business and life at year-end. He reviews what worked for Beardbrand in 2025, what didn't, what was painful, and what made it all worth it.It's a reminder, he says, to take stock of our own priorities — how we allocate time, energy, attention — and whether they align with the life we're trying to build.Longtime listeners know that
Expat Money CEO on Moving Abroad
In "How to Leave the U.S.A.," the venerable New Yorker magazine recently addressed what many residents have apparently considered.Yet Mikkel Thorup has lived outside of his native Canada for 25 years. He's visited 120 countries and resided in nine of them. His business, Expat Money, helps others do the same while protecting assets and lifestyle.Why relocate overseas? What are the ri
CFO: Brands Rarely Max Out Meta Ads
Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely depends on creative volume, and few merchants have exhausted any channel, much less Meta.Abir is co-founder of UpCounting, an accounting and fractional CFO firm in Montréal, Canada. In this episode, he shares common financial mistakes of merchants, key metrics to monitor, and, yes
Will Google's AI Mode Dominate ChatGPT?
Jeff Oxford is our go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency, Jeff first appeared on the podcast in 2022 when he addressed SEO's "four buckets." We invited him back late last year to explain AI's impact on search traffic and how merchants can adapt.In this our latest interview, he shared optimization tactics for ChatGPT, with a cave
Solar Power Developer on Fueling the Grid
Chris Elrod is a renewable power entrepreneur. His company, Treaty Oak Clean Energy, builds massive solar projects that provide electricity for large corporations and utility firms.It's boom times for electricity generators as the likes of Google, ChatGPT, and Amazon scramble for reliable sources.How, exactly, does a company build a solar-generating plant and then sell the electricity to end
Natural Toothpaste Propels Wellnesse.com
Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal care products. He says customers valued the results but not the actual production process. "They kept asking us for ready-made versions," he told me.So he launched Wellnesse, a direct-to-consumer brand producing all-natural self-care goods, in 2020. Toothpaste quickly became th
Etsy Merchant Eyes Shopify, Dual Brands
Kevlyn Walsh is a Denver-based art teacher turned entrepreneur. She launched Festive Gal, an Etsy shop, in 2019 after her handmade headband was a hit among Christmas party attendees.Fast forward to 2025, and Festive Gal is thriving, selling custom gifts and party supplies. A new second site, Bake It Fancy, on Shopify, sells cooking accessories.Amid the growth, Kevlyn manages employees, production,
Batch Cannabis Scales to $50 Million
Andy Gould co-founded Batch, a Wisconsin-based D2C cannabis brand, in 2018. He says the company struggled for years until it perfected content creation and advertising. “Once we dialed in our Meta ads and built a strong creative flywheel, everything took off,” he said.Host Eric Bandholz first interviewed Andy and his two co-founders in 2023. In this latest conversation, Andy addresses video produc
E-Bike Founder's Path to Purpose
By late 2023 Aaron Powell had become disillusioned with Bunch Bikes, the electric cargo bicycle company he founded in 2017. Costs were rising, cash was scarce, and the supply chain was chaotic.He contemplated chucking it all, selling the business, and moving his family to Europe from his base in Texas.Then he reconsidered. Bunch Bikes had many positives, including a sense of purpose and meaning fr
Alibaba.com Exec on Suppliers, Tariffs, IP
Few companies have done more for global prosperity than Alibaba.com. Launched famously in China by Jack Ma, a former school teacher, in 1999, the company now connects 200,000 suppliers with millions of retail merchants. Suppliers grow, retailers diversify, and consumers have more choice for less money.Yet the B2B giant is not perfect. Language differences, intellectual property theft, and quality
Subscription Pro on Growth, Churn, LTV
For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded in 2013. He learned the importance of acquiring the right subscribers, those who stay for a while and generate lifetime value for the business.The key, he says, was accurate, timely analytics to assess channels, creative, and promos. Finsi, his new company, provides those met
Startup Vet Revives Legacy Fitness Brand
Jon Shanahan destroys the myth that founders make lousy employees. He co-founded Stryx, a men's cosmetics provider, in 2017 and is now the marketing head at TRX, the storied exercise equipment company. He has thrived in both roles.He joined TRX in late 2022 amid a post-Covid hangover and a stale legacy brand. Fast forward to late 2025, and TRX is refreshed and flourishing, thanks in part to J
CFO Shifts to Menswear, Egyptian Roots
In 2020, Karim Abed was the chief financial officer for a Texas-based home builder. The job paid well, he says, but he yearned to launch his own business and reconnect with his Egyptian heritage.Fast forward to 2025, and that business is WYR, a men's apparel brand utilizing Giza cotton, the storied fabric, and small Egypt-based factories. The company is thriving.Karim shares his story with ho
How Brands Boost ROI with Smart Data
Ecommerce marketers know the challenge of delivering relevant promotions to prospects without violating privacy rules and norms. Yet many providers now offer solutions that do both — personalize offers and respect privacy — for much greater performance.Two of those providers are guests in this week's episode. Sean Larkin is CEO of Fueled, a customer data platform for merchants. Francesco Gatt
36 Ways to Revive an Ecommerce Business
Host Eric Bandholz occasionally departs from interviews to share his experiences owning and operating Beardbrand, the direct-to-consumer brand he launched a decade ago. To date, he has addressed hiring, branding, profit-building, priority-setting, exiting, overcoming setbacks, and top business models.This too is a solo episode, addressing entrepreneurial doldrums, when a business is seemingly stuc
Ecom Exec: Marketing Attribution Is a Waste (Encore)
Please enjoy this repeat of a popular episode first aired in September 2023.Andrew Faris is the former CEO of 4x400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, having spent nine years on that platform."The best ad managers are writers," he told
Smarter Paths to Global Sales
On-again, off-again tariffs have not lessened the opportunities for cross-border expansion. Global consumers still seek quality goods from trusted merchants.Yet success in international selling requires careful attention to fulfillment, customs, duties, and more. That's the role of Passport, the provider of cross-border logistics, localization, and support for ecommerce sellers.In this episod
Triple Whale's Moby AI Gets Things Done
We've all heard the buzz surrounding agentic AI agents. What's missing for many of us is how they can help our business. What is an AI agent? Can it really perform tasks and get things done?In this episode, host Eric Bandholz asks those questions and more to Anthony DelPizzo. He is the head of product marketing with Triple Whale, the Shopify-backed ecommerce analytics platform that has l
The Best Ecommerce Business Model
Throughout 2025, host Eric Bandholz has occasionally shared his experiences owning and operating Beardbrand, the direct-to-consumer brand he launched in 2014. He has addressed hiring, branding, profit-building, priority-setting, exiting, and overcoming a million-dollar loss.In this episode, he shares what he believes is the best bootstrapped ecommerce model and why others should consider it.For an
How to Achieve Negative CAC
Customer acquisition costs can ruin a business. Some merchants limit acquisition spend to the gross margin of the first sale. Others look to customers' lifetime value.Yet Taylor Holiday, CEO of the agency Common Thread Collective, profits from acquisition marketing. He calls it "negative CAC."Taylor first appeared on the podcast in 2020. In this episode, he explains his acquisition
The No-Surprise 3PL Pricing Model
John Melizanis believes third-party logistics fees often produce surprise charges. Per-item pricing for picks, packs, and receiving can turn an anticipated $1 per order fee into $2.50 or more, he says.John is the co-founder of ShipDudes, a New Jersey-based 3PL launched in 2020. His company uses flat-rate pricing for pick-and-pack and warehousing, and no markup for shipping. "Brands appreciate
Facebook ‘Megaphone’ Powers D2C Watch Brand
Nate Lagos is vice president of marketing for Original Grain, a direct-to-consumer seller of luxury watches. He relies on Facebook advertising, but not for immediate customer acquisition.“Platforms such as Facebook are megaphones, not salespeople,” he says.In this episode, Nate shares his marketing origins, advertising tactics, influencer management, and more.For an edited and condensed transcript
Shopify POS Exec on Future of Retail
Ray Reddy is a two-time mobile commerce entrepreneur, a Google veteran, and, now, the head of Shopify POS, the company's in-store platform. He says the future of retail is location-agnostic, where shoppers can easily move from online to brick-and-mortar without losing account details, order history, and shipping info.That, he says, is the path of Shopify POS.In this episode, he addresses Shop
How to Survive a Million-Dollar Loss
This year host Eric Bandholz has sprinkled occasional episodes with real-life master classes from Beardbrand, his company. To date he's addressed hiring, branding, profit-building, priority-setting, and exiting.For this installment, he shares Beardbrand’s experience of losing nearly $1 million across 2023 and 2024. It got bad. Cash levels dropped to where they were in year one, 2014. The busi
MNLY’s At-Home AI Powers Men’s Health
Next-gen health and wellness is an apt description of MNLY. Luke Hartelust launched the platform in 2021, pronouncing it “Manly,” and then pivoted twice while remaining focused on modern care for men.The current version combines AI with home-based testing, diagnoses, and nutrition. Customers pay an upfront fee and a monthly subscription afterward.In this episode, Luke shared the company’s origins,
Ecommerce to Real Estate: An Owner's Story
Shakil Prasla once owned 12 ecommerce consumer brands generating $50 million in combined annual revenue with 50 employees. But he grew wary of the fluctuating revenue and non-stop marketing, so he pivoted during Covid to wholesale personal protective equipment.That's when he and I last spoke. The PPE business, Gloves.com, had misgauged demand and lost, initially, a whopping $6 million. He has
Faith, Family, and Ecommerce
Michael Simpson is a New Mexico-based father of seven and a National Guard veteran. Returning from a 2021 deployment, he sought a business to acquire, hoping to avoid his previous job. A listing from a brokerage caught his attention.Discount Catholic Products had launched in 2003 and was for sale. The company's mission appealed to Michael. Plus it was not reliant on Amazon or a single product
Don’t Exit for the Wrong Reasons
Host Eric Bandholz, a seasoned entrepreneur, evaluates good and bad reasons to sell a business. He says that ideally, founders build a business they love, one that enhances their lives. To Eric, business is one of life's greatest gifts, offering freedom, wealth, connection, and the ability to serve, create, and leave a lasting mark on the world.He reminds us that our possessions — the headpho
Pro Tennis Player Pivots to Ecommerce
For years Jack Oswald was a touring tennis professional. He aimed for top worldwide rankings, the key to serious earnings. The rankings never came, but constant travel exposed a nagging problem: his tennis bags kept breaking.Thus began his passion for designing a better bag for athletes on the go. And that led to Cancha, a direct-to-consumer seller of sport and travel bags, which he launched in 20
Great Mom Builds Global Craft Biz
Sally Wilson is a lawyer turned craft entrepreneur. She's also an involved mother who shares her business and passions with two kids. She says being a great mom doesn't mean sacrificing who you are.Sally launched Caterpillar Cross Stitch a decade ago from her home in England. Fast forward to 2025, and her company has 12 employees, selling cross-stitch supplies, courses, and events to cus
YouTube Ad Secrets for Ecommerce
As a kid, Brett Curry was fascinated by TV commercials. Now the owner of OMG Commerce, a leading ecommerce marketing agency, he says YouTube ads are similar. "A good TV ad often makes a good YouTube ad," he stated.Host Eric Bandholz asked for details. What's a good YouTube ad strategy for ecommerce? How much should an advertiser spend? Which products work the best?Brett addressed th
Build a Business You Love
To host Eric Bandholz, the best companies have a purpose, and the happiest owners set priorities for business and life. In this episode, Eric offers another master class on entrepreneurship. It’s his fourth this year, following installments on hiring, branding, and profit-building.He aims to help existing and future entrepreneurs based on operating Beardbrand, his direct-to-consumer company, for
Gentleman's Gazette Thrives on YouTube
Raphael Schneider launched Gentleman's Gazette in 2010 as a blog for men's style and apparel. He added his own product line in 2013, selling menswear and accessories.He emphasizes quality in apparel and content. His YouTube channel, launched in 2015, remains essential for traffic and conversions, owing, he says, to the quality of the videos. "Ten years from now, someone can still be
Craft Whiskeys, Home Delivered
For $60, Bob DeMars’s company, Blind Barrel, will ship a package of four craft-distilled whiskey samples, unmarked, with a tasting glass. Recipients can then try them and guess the whiskey type, age, and proof.It’s a game using Blind Barrel’s app, preferably with friends. Participants can purchase entire bottles at discounted prices.Bob launched the business in 2021 from his base in California. In
From Model to Menswear Founder
Weston Jon Bouchér is a California-based menswear brand and the name of its founder. He launched the company in 2019 after a decade as a full-time apparel and lifestyle model.He initially sought a white-label supplier with like-minded quality standards. Unsuccessful, he opted instead for “cut-and-sew manufacturing.” The result is a network of global manufacturers, all producing apparel to Jon’s de
Ecommerce Investor on Turnaround Tactics
Mehtab Bhogal is the co-founder of Karta Ventures, a Canada-based acquirer of troubled ecommerce businesses. The firm seeks companies with "issues," such as unpaid taxes, regulatory problems, and founder disputes.He says buying distressed companies is like salvaging a crashed car. "What are the parts worth?" he asks.In this episode, he addresses identifying hidden value, turnar
A Playbook for Influencer Marketing
Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from the halcyon days a decade ago when affiliate-based creators could generate 5x returns.Influencer marketing circa 2025, according to Josh, is a long-term play. Success depends on quality products, engaged creator audiences, and content that supports multiple chan
My 8-Step Ecommerce Hiring Process
This episode continues my masterclass series on ecommerce entrepreneurship. Thus far in 2025 I've addressed branding and profitability.For this installment, I'll focus on hiring, specifically for marketing, operations, and product personnel. I launched Beadbrand over a decade ago and have hired plenty of employees. Mistakes can be hugely expensive.I now apply eight steps to ensure the ri
MALK Plant Milk Masters In-Store Retail
Ryan Rouse has a formula for scaling physical retail sales. First penetrate niche markets, he says, then leverage that success into mainstream chains.He does that with MALK Organics, an Austin, Texas-based plant milk provider. Ryan is MALK's president, having launched and exited a meal-delivery business and served in executive roles of other consumer brands.He speaks with host Eric Bandholz i
Branding Is More Than a Logo
Host Eric Bandholz continues his masterclass series on entrepreneurship. Last week he addressed tactics to increase ecommerce profits amid a slump for many businesses.This week he focuses on branding. He says most people think of branding as logos or design elements. But those items are components, not the essence. A brand is synonymous with a company — its mission, values, and purpose.Eric shares
Margin Hacks for Cash-Strapped Ecom Stores
Many ecommerce businesses are struggling. Profit margins are thin; cash is low.As the host of "Ecommerce Conversations," entrepreneur Eric Bandholz typically interviews other owners and executives. But he departs in this episode, sharing lessons from running Beardbrand, his company, for over a decade.What follows are Eric's tips for adding margins to an ecommerce business. He addres
Montana Knife Co Blends Craft with Scale
Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro.Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon m
Adapt to Survive, Says eCommerceFuel Founder
Andrew Youderian launched eCommerceFuel in 2013 after stints in corporate finance and online selling. The vetted community consists of ecommerce owners whose businesses have $1 million or more in annual revenue.He says ecommerce in 2025 has matured. "Brands that adapt," he stated, "will survive in the next five to seven years."Host Eric Bandholz is a member of eCommerceFuel. In
Merchant Cuts Revenue 60%, Profit Rises 25%
In 2023 Mathias Schrøder was stressed, burned out, and perplexed. He had scaled revenue on his Denmark-based clothing company, but bloated overhead meant little profit and even less free time."I felt lost, unable to fix our predicament," he said, "until I realized I was trying to solve the wrong problem."His solution was to scale down. He fired employees, lowered warehouse cost
AI Won't Replace Creativity, Says Studio Founder
Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts visitors and converts them into customers. It's a creative process with time and budget constraints."It's a balancing act," he stated. "On the one hand, you need efficiency. On the other, creativity requires time and space to flourish."
Bento Elevates Ecommerce Email Marketing
Jesse Hanley is a self-taught developer and marketer from Australia who lives in Japan. He launched Bento, an email service provider, in 2018 after managing campaigns from his marketing agency.He says Bento is an artisanal provider, akin to a high-end coffee shop. He aims for self-funded growth and quality customers who seek excellent email deliverability.He addresses those goals and more — automa
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صداستان: ساعتی با موسیقی
Becoming: HER with Nikki Spoelstra
Exposing Workplace Bullying
