IN IT with Jordan Harper and Ashley Buckler
IN IT is a podcast hosted by Jordan Harper, a board-certified nurse practitioner and CEO of Barefaced, and Ashley Buckler, Barefaced's Chief Brand Officer. They discuss topics relevant to people in their 30s and 40s, including health, hormones, relationships, parenting, and ambition. The show features expert interviews and honest conversations without hustle culture or toxic optimism. It aims to provide clarity and useful information for navigating this stage of life.
Episodes
What Burnout Looks Like, Why a Vacation Isn’t an Outlet, and How to Refill Your Dopamine Every Day
If you’re someone who keeps your foot on the gas because this season of life doesn’t leave room to slow down, this conversation is about staying there without burning out.
Ashley’s mom, Pam, joins us to talk about where healthy stress ends and burnout begins, and what to do when you feel yourself sliding.
Drawing on research from neuroscientist Dr. Terry Wu, Pam explains the difference between c
The 10 Visible Signs of Aging, and Why It Took Six Years for Barefaced to Launch a Cleanser
If you're someone with a shelf full of half-used products who still isn't seeing results, this conversation is a reset. Your skin starts changing in your 30s and 40s, and we are launching a cleanser to support those changes!
In this conversation we dive into why Barefaced took six years to launch a cleanser and the three questions every product has to answer before it comes to market. We talk abo
Self-Imposed Mom Guilt: Where Impossible Standards Come From and How to Set Ones You Can Live With
If you're someone who feels guilty lying on the couch while your spouse is up and moving, or who fills every spare minute so you never feel like you're wasting time, you'll recognize yourself in this conversation. Mom guilt is real, but a lot of it is a story we tell ourselves.
This is a girlfriend chat about mom guilt and where it actually comes from. We talk about why our worth isn't tied to ou
![Can Women Really Have It All? Anne Mahlum, Founder of [solidcore] on Why No Plan B Is the Best Plan, and Why the Order You Build Your Life In Is Up to You](https://files.flightcast.com/workspaces/a65yok7pcz7isrbh7mbs9gok/01M48BDQ1X9P1QRESH2S6YW3Z9/vlcsnap-2026-10-06-06h15m29s775.jpg)
Can Women Really Have It All? Anne Mahlum, Founder of [solidcore] on Why No Plan B Is the Best Plan, and Why the Order You Build Your Life In Is Up to You
If you've ever wondered whether you can really have it all, or felt behind because your life isn't following someone else's timeline, this conversation is a reset.
We sat down with Anne Mahlum, founder of [solidcore] and the nonprofit Back on My Feet, to talk about going all in without a plan B, knowing your number before you exit, and why your money mindset matters no matter what's in your bank a
You Got What You Wanted and It Still Feels Empty: Sahil Bloom on the Arrival Fallacy, and the One Statement That Makes Every Decision Easier
Season 2 is here!
Most of us are building a life without ever stopping to ask if it's the one we actually want. Sahil Bloom did the math and changed everything in 45 days. He is the author of The Five Types of Wealth and this conversation will stay with you.
The math that changed Sahil's entire life and why you can't unhear it
The gap between the priorities you say you have and the priorities your
Being Present When Your Inner World Is Loud: What Anxiety Actually Is, Why You Can't Think Your Way Out of It, and What to Do Instead
You've read the books. You've done the work. You know better, and you still can't shake it. This episode is our season one finale, and it's one of the most honest conversations we've had this season.
Ashley takes us through her therapy journey and we discuss:
Anxiety that lives in the body, not just the mind
Why "safety is felt, not learned" and what that actually means for the way you've been t
Turning Your Hardest Season Into Your Biggest Asset: How a Cancer Diagnosis at 22 Sparked a Multi-Million Dollar Business
Loren Castle was diagnosed with Hodgkin's lymphoma at 22, and baking became her therapy. That therapy became Sweet Loren's, now in 35,000+ supermarkets, with Loren at the helm.
In this episode, we get into how she survived cancer at 22 and the mindset shift that turned it into fuel instead of fear, the scrappy beginnings (a reused chocolate box, a toaster oven on the subway, and the Whole Foods me
Building From Nothing: You Do Not Need a Plan, You Need Conviction. Why Playing It Safe Is Costing You More Than You Think.
Most people wait until they have a plan. Michelle Grant didn’t.
Michelle is the founder of Lively, the lingerie brand she launched in 2016 and sold in 2019, and Gorgie, the energy and wellness drink she built on TikTok before she had a can, a logo, or a name. In this conversation we talk about what it actually looks like to start before you are ready, why conviction has to come before the business
Creatine, Blood Sugar Balancing & Why You Should Try Eating With Your Other Hand
If you’ve ever felt like the wellness world is just one big game of information overload — you’re not wrong. And you’re not alone.
Too many supplements, too many routines, too much noise and not enough clarity on what actually moves the needle.Four experts in nutrition, supplements, movement, and skincare got together for one conversation. Here’s what they said:• Why blood sugar balancing has beco
Six Years, a Wrapped Van & the Birthday Tour We’ve Been Planning for Months
Six years. Four cities. Five days. And yes, a fully wrapped van.
The Barefaced Birthday Tour is finally here and we are hitting the Southeast to celebrate with you in person. Come find us — we’ll have exclusive tour-only merch, giveaways, and gifting opportunities you can only get if you show up.
Come see us: RSVP here
Atlanta: 6/8 at Lake Pajamas, 4-6PM
Greenville: 6/9 at Roan, 4-6PM
Nashville: 6
Delusional Self-Belief, Future-Proofing & Why Having Kids Makes You a Better Entrepreneur
Scott Clary has interviewed some of the most successful people on the planet. What do they all have in common? They don’t choose between ambition and a meaningful life — they’ve just figured out how to protect both.
In this episode, Scott breaks down the five buckets framework, why focus will always beat hustle, what future-proofing actually means and how to start doing it today, and the one minds
What If It Was Never Anxiety, ADHD, or Bad Sleep — For You or Your Kids — What If It Was This?
Most people have never connected the dots between how they breathe and what's happening to their health and the health issues they can't seem to solve. This episode changes that.
Dr. Hilary Fritsch is an airway dentist in Bozeman, Montana who has spent a decade piecing together what traditional dental school never taught her. In this episode, she gets into why mouth breathing is behind more than a
Pelvic Floor PT: The Prevention Conversation We Never Had and What Every Woman Needs to Know Now
Most of us don't think about their pelvic floor until something goes wrong. Peeing when you sneeze, pain during sex, a brutal postpartum recovery. By then, we’re already playing catch up.
Dr. Lizzie Kieffer is a doctor of physical therapy who has made pelvic floor health accessible, practical, and something every woman can start working on today. In this episode, she gets into what the pelvic floo
Reimagining Education: The Case for Personalized Learning and What It Actually Looks Like in Practice
If you’ve ever felt like school doesn’t fully fit your child, this episode will expand how you think about what’s possible.
MacKenzie Price is reimagining education, asking what we’re really preparing kids for and what learning should look like in a rapidly changing world.
We talk about personalized learning, AI as a tool (not a threat), and why developing a child’s strengths, curiosity, and sense
Group Fitness Is Keeping You Stuck: Stop Counting Reps, Skip ClassPass, Ignore the Weighted Vest and What to Do Instead
If you've been working out consistently and still not seeing results, it's not you. It's what you've been taught.
Dr. Shannon is a doctor of physical therapy who built eight pounds of muscle and lost five pounds of fat in one year while cutting her workout time nearly in half. In this episode, she breaks down why most women are training in a way that was designed to sell, not to work, what muscula
Mental Load for Moms: The Invisible Work Nobody Talks About. Why “Just Tell Me What to Do” Doesn’t Work (and What Actually Helps).
If you've ever sat in your car and cried from the overwhelm (like Jordan did this morning), you already know what mental load is.
Paige Connell built a loyal following for giving women the words for what they're carrying. In this episode, she breaks down why the mental load never feels shorter, why "just tell me what to do" doesn't actually help, and the step-by-step process she used to redistribu
BONUS: THANK YOU! An Amazing Launch Week + A Big Giveaway
Consider this your handwritten thank you note for an amazing first week of IN IT.
New to Barefaced? Start here: Take the Barefaced AI Skin Analysis
Your simplified skincare routine: Shop the Core Four
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Cosmetic Office Treatments: Should you be collagen banking? Don't get a laser before doing this first. Over 35? You need a different approach.
Before you book that laser, read this.
Jordan has spent the last decade experiencing the treatment room from both perspectives: as a provider and patient, and the biggest mistake she consistently sees is jumping into in-office treatments before the skin is properly prepped. In this episode, she breaks down the ideal order of operations, starting with building a consistent daily routine and working
Marriage Expert: Three Questions That Replace Years of Miscommunication & a New Way to Think About Resentment That Could Save Your Marriage
If you've ever looked at your husband and felt something closer to resentment than romance, you're not broken.
Dr. Tracy is a couples therapist and psychologist who has spent nearly 20 years sitting across from couples with young kids, busy careers, and the creeping feeling that this wasn't what they signed up for. In this episode, she gets into the patterns that keep couples stuck, why resentment
Nurse Practitioner on Fixing Skincare: The 4 Products Your Skin Actually Needs (Stop Buying More)
You've tried the products and treatments. You're not seeing results. Here's why.
Jordan Harper built Barefaced around one observation: women were spending real money on treatments without the foundation their skin actually needed first. In this episode, she tells her full story, from a pivotal dermatologist appointment at 15 years old to launching a skincare brand out of her garage while six month
TRAILER: We're All IN IT ... So We Might As Well Talk About It
You're in your 30s or 40s. You're building something, raising someone, and trying to take care of yourself at the same time. The questions are piling up: about your health, your hormones, your relationships, your ambition. Most days, no one in the room has the right answers.
IN IT is where those questions get taken seriously.
Jordan Harper is a board-certified nurse practitioner, founder and CEO o
