A Blog To Watch Weekly
A weekly podcast featuring news and reviews from around the watch world as reported on aBlogtoWatch.com.
Episodes
242: An $80,000 G-Shock, A Northflag Design Debate, And The Lost Navy SEAL Tudors
This week on aBlogtoWatch Weekly, Ariel Adams returns alongside David and Ripley for a packed episode covering military watch history, controversial design decisions, and one of the most expensive G-Shocks ever made. Ariel shares stories from his recent visit to the Navy SEAL Museum in San Diego, including the history of Tudor Submariners issued to Navy SEALs during the Vietnam War and the mysteri
241: An Expensive Timex, Ming-Backed Donuts, And Omega’s Secret Bond Watch
This week on aBlogtoWatch Weekly, Ariel is away, which leaves Rick, David, and Ripley to make sense of a watch market where price and positioning seem increasingly difficult to untangle. The crew starts with Zenith and a lengthy debate over pricing, brand identity, and whether a good watch can still be a tough sell at the wrong price. Then things get sweeter with the Donut Watch Company, a new Min
240: Moser Goes Digital, A Rolex "Frying Pan," And Hublot Gets Weird
This week on aBlogtoWatch Weekly, Rick, David, and Ripley are back with an episode full of watches that are cheaper, pricier, and considerably weirder than expected. The guys start with H. Moser & Cie. going digital before turning to the state of watch marketing and why so many brands seem to have forgotten how to keep the conversation going. They also consider whether Cartier could ever truly
239: Carpeted Hublots, Bulgari Dazzles, And Apple Is Listening
This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley are back to tackle watches that dazzle, watches that feel like furniture, and watches that may be listening to everything you say. The crew starts with a look behind the curtain at Dexel and the manufacturing capabilities that help make Formex such an interesting value proposition, including the cases, bracelets, clasps, and technolo
238: Sweating Through Geneva Watch Days, Natural Born Watch Hoarders, And A Blue Chanel
This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley are back together, with Ariel and David freshly returned from Geneva Watch Days and apparently still recovering from the heat. They recap the highs and lows of the event, from impressive watchmaking and questionable hospitality to the latest GPHG selections and the brands that did, or decidedly did not, make the cut. The conversation
237: Rolex Resale Roulette, Formex Upgrades, And A Thousand Year Watch
This week on aBlogtoWatch Weekly, Rick and Ripley are holding down the fort as they work their way through some of the latest releases, industry conversations, and questionable watch buying decisions. They start by exploring whether the watches everyone wants are actually the most satisfying to own, which naturally sends them down a Rolex rabbit hole. From personal connections to popular models to
236: Rolex Color Mosh Pits, Genta Goes Geneva, And Time At Wynn
This week on aBlogtoWatch Weekly, Ariel, David, and Ripley are back with a colorful mix of watches, industry talk, and a few reasons why Geneva might be better to visit than to call home. The guys recap the recent Time at Wynn event in Las Vegas and discuss why the watch industry needs more consumer focused events that give enthusiasts a reason to come together. They also get into vintage military
235: $600 Richard Mille Vibes, Watch Size Wars, And The Blackest Black Bay
This week on aBlogtoWatch Weekly, Ariel, David, and Ripley are live, or at least they think they are, as they attempt to navigate the unfamiliar world of live broadcasting without Rick. They dig into the never ending watch size debate, why case dimensions rarely tell the whole story, and whether the enormous status watches of years past simply lost their natural habitat. From there, things get con
234: U-Boat Oil Slicks, Stolen Valor, And Erotic Donut Watches
This week on aBlogtoWatch Weekly, Rick, Ariel, Ripley, and David tackle another wonderfully strange week in watches. There are questionable industry accolades, tactical watch identity crises, Italian marketing, and enough oil to make airport security nervous. The guys debate whether watch certifications and awards still mean anything and why accuracy should still matter as luxury watch prices cont
233: The $6K Tuning Fork, Space-Ready Watches, And The Return Of Electronic Luxury
On this week's episode of aBlogtoWatch Weekly, Rick, Ariel, and David ask a simple question with a surprisingly complicated answer: Can luxury electronic watches really make a comeback? Using the new Accutron Spaceview 314 as the jumping off point, they debate whether tuning fork technology, premium battery powered movements, and electronic innovation deserve a place alongside today's mechanical h
232 - Swatch Rejections, Freak X Sticker Shock, and Day vs Night Watches
On this week's episode of aBlogtoWatch Weekly, Rick, Ariel, Ripley, and David dive into one of the watch industry's most talked about controversies as Swatch's MoonSwatch 1984 application process leaves enthusiasts questioning whether the experience was worth the effort. The crew also discusses the dramatically more expensive Ulysse Nardin Freak X, whether the updates justify its new p
231 - The MoonSwatch Loyalty Test, Quartz Redemption, and One Very Expensive Twin Beat
aBlogtoWatch Weekly is back on the main aBlogtoWatch YouTube channel with new releases every Friday!- https://www.youtube.com/@ablogtowatch This week on aBlogtoWatch Weekly, Ariel, Rick, and Ripley kick things off with another discussion about the newly announced N3W5 brand, debating its unusual name, marketing strategy, and whether the industry is getting a little too excited about products that
230 - Tourbillon Truths, Seiko Surprises, and N3W5 "News"
aBlogtoWatch Weekly is back on the main aBlogtoWatch YouTube channel with new releases every Friday!- https://www.youtube.com/@ablogtowatch It is a European takeover this week as Rick and David hold down the fort for another lively episode of aBlogtoWatch Weekly. They dive into the ongoing debate over whether third party tourbillons are really worth the money, take a close look at Jaeger-LeCoultre
229 - Rolex Reality Check, Coin Watches, and It's a Hublot Summer
aBlogtoWatch Weekly is back on the main aBlogtoWatch YouTube channel with new releases every Friday!- https://www.youtube.com/@ablogtowatch This week on aBlogtoWatch Weekly Rolex takes center stage, but not exactly in the way it would have hoped. Ariel, David, and Ripley dive into David's controversial look at the Rolex Yacht Master 42 in RLX Titanium, discussing whether the brand's reputa
228 - Twin Beat Returns, Freak X Sticker Shock, and G-Shock Gets Fancy
aBlogtoWatch Weekly is back on the main aBlogtoWatch YouTube channel with new releases every Friday!- https://www.youtube.com/@ablogtowatch With Rick sidelined by a power outage in Scotland, Ariel, David, and Ripley take the reins for another entertaining week of watch talk. The trio begins with the return of the Vacheron Constantin Twin Beat and a lively discussion about whether its remarkable en
227 - What Makes A Watch Brand Independent, Tudor Bumblebee, And Panerai Plays It Safe
aBlogtoWatch Weekly is back on the main aBlogtoWatch YouTube channel with new releases every Friday!- https://www.youtube.com/@ablogtowatch This week on aBlogtoWatch Weekly, Ariel, Rick, David, and Ripley tackle one of the biggest buzzwords in modern watchmaking: What actually makes a watch brand "independent?" The team debates whether independence is about ownership, creative freedom, o
226 - Rolex Roadblocks, Doxa Overload, and Price On Request
aBlogtoWatch Weekly is back on the main aBlogtoWatch YouTube channel with new releases every Friday!- https://www.youtube.com/@ablogtowatch This week on aBlogtoWatch Weekly, Rick, Ariel, and David tackle everything from Star Wars themed G-Shocks and the overwhelming number of Doxa dive watches to the return of Vacheron Constantin’s Twin Beat Perpetual Calendar. Along the way, they debate whether l
225 - Bell & Ross Cubism, Monaco Speed, and ART Or Fad?
aBlogtoWatch Weekly is back on the main aBlogtoWatch YouTube channel with new releases every Friday!- https://www.youtube.com/@ablogtowatch This week on aBlogtoWatch Weekly, Rick and Ariel are holding down the fort without David and Ripley, which means the conversation quickly goes off the rails before diving headfirst into the latest watch industry news. The duo discuss the new Raymond Weil ART a
224. Fashion Watches Fight Back, Formex Levels Up, And Watches For Life Beyond Earth
In this episode of aBlogtoWatch Weekly, the gang reunites for another round of semi-organized chaos, fresh off Couture in Las Vegas and ready to unpack what it all means for the watch industry. Rick, Ariel, Ripley, and David dive into the surprising comeback of fashion watch brands like Fossil, Timex, and Movado, and explore how shifting retail strategies and a changing enthusiast market may be cr
223. Waitlist Delusions, Cartier Rectangles, And Luxury Pricing Chaos
This week on aBlogtoWatch Weekly, the team dives into one of the biggest questions in modern watch collecting: Are luxury watches starting to feel too cheap for their MSRP? Ariel, Rick, David, and Ripley debate long waitlists, inflated pricing, and whether brands like Cartier and Universal Genève are asking collectors to pay too much for too little. There is also plenty of entertaining chaos as th
222. Swatch Stampedes, Candy-Colored Ceramics, And Citizen GMT Bargains
This week on aBlogtoWatch Weekly, Ariel, Rick, Ripley, and David dive headfirst into the chaos surrounding the Swatch x Audemars Piguet “Royal Pop” launch and ask the important question: Was this a clever collaboration or a full-blown PR disaster? From overnight lines and police involvement to flippers and frustrated collectors, the crew breaks down everything that went wrong with the Swatch x AP
221. Royal Oak Keychains, Tourbillon Bargains, And Advertising Wars
This week on aBlogtoWatch Weekly, the team dives headfirst into the chaos surrounding the rumored AP x Swatch collaboration, including the internet meltdown over plastic Royal Oaks, pendant watches, and whether luxury watch brands are finally taking things too far. Ariel, Rick, Ripley, and David debate who this watch is actually for, how much it could cost, and whether the entire thing feels more
220. The Great Watch Price Debate, Glow-In-The-Dark IWC, And Windup Weekend Chaos
This week on aBlogtoWatch Weekly, the team dives headfirst into one of the biggest problems facing the modern watch industry: pricing. From luxury brands continuously pushing prices higher to the growing success of microbrands delivering serious value, Ariel, Rick, Ripley, and David debate whether the industry has officially lost touch with enthusiasts. Along the way, they break down the economics
219. Identity Crisis Watches, Expensive Plastic, and Marathon Marketing Gone Wrong
This week on aBlogtoWatch Weekly, the crew dives headfirst into the watch industry’s current identity crisis and asks a simple question: who are luxury watch brands actually selling to right now? From pricing debates and shifting market expectations to the strange gap between branding and real world execution, the conversation gets surprisingly honest about where parts of the industry may have los
218. Inside Watches & Wonders 2026: Booth Rankings, Patek Debates, And Rolex Returns
Fresh off the floor at Watches & Wonders 2026, the aBlogtoWatch Weekly crew breaks down the watches, booths, and brand decisions that stood out most from this year’s show. From ranking the best displays and swag to debating which brands delivered and which ones missed the mark, Ariel, Rick, David, and Ripley share their firsthand impressions after spending the week in Geneva. There is plenty o
217. Press Release Apocalypse, A Waterfall of Mediocrity, and Watches & Wonders Expectations
In this episode of aBlogtoWatch Weekly, the team jumps between Watches and Wonders prep, industry expectations, and the usual mix of tangents that somehow circle back to watches. There is a lot of discussion around what is about to be released, with David breaking down the key things he wants to see this year, from comfort and pricing to originality and long term design value, while everyone else
216. Tourbillon on a Budget, Beverage Branding Gone Wild, and The Longines Debate.
This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley kick things off with a tourbillon on a budget that feels equal parts impressive and slightly unhinged, as they try to figure out who exactly this watch is for and how it even came to be. Things only get stranger from there as beverage branding goes completely off the rails, with energy drink inspired watches entering the chat and rai
215. Watch Market Noise, Misleading Data, And Ariel Breaks The Rules
This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley dig into the growing disconnect between perception and reality in the watch industry, unpacking how watch market noise and misleading data can paint a far more dramatic picture than what is actually happening behind the scenes. Ariel pushes back on the obsession with secondary market pricing and investor-driven narratives, arguing th
214. Watch Comfort Crisis, F1 Sponsorship Chaos, And Brand Rankings Gone Wrong
This week on aBlogtoWatch Weekly, Rick, Ripley, and David kick things off with an unexpected deep dive into one of the most overlooked topics in watchmaking: comfort. From clasp design to strap stiffness and why so many high end watches still feel terrible on the wrist, the team breaks down why this basic issue remains unsolved and what brands could be doing better. Along the way, they even propos
213. Rick & Ariel Unfiltered: Watches & Wonders Hype And Watch Market Reality Checks
This week on aBlogtoWatch Weekly, it is just Rick and Ariel back behind the microphones for a wide ranging and occasionally chaotic conversation about the state of the watch industry. With Watches & Wonders approaching, the two dive into how the modern release cycle has changed the excitement around major watch events, why embargo driven coverage has made launches feel predictable, and whether
212. Swatch Group Strikes Back, The Smartlet Double Watch Experiment, And Jumping Hour Madness
This week on aBlogtoWatch Weekly, Ariel Adams is joined by Rick, David, and Ripley for a lively conversation that begins with a painful toe injury and quickly turns into a discussion about the hazards of working with watches, from dropped cases to the finger stabs that come with changing straps and spring bars. The team then dives into one of the biggest industry stories of the week as Swatch Grou
211. Brand Echo Chambers, Omega Reality Checks, and a Very Expensive Goal Counter
This week on aBlogtoWatch Weekly, Rick, David, and Ripley kick things off with affordable watch enthusiasm before diving headfirst into industry introspection. The new VAER G2 Meridian GMT proves that a $399 quartz travel watch can still feel thoughtfully designed, well built, and genuinely useful, while David’s latest “Grinding Gears” article tackles a much bigger issue: have major watch brands r
210. Rolex Retail Power Plays, Seiko’s Mount Iwate Moment, and the Brand Wheel Strikes Again
This week on aBlogtoWatch Weekly, Rick is back in the hosting seat and joined by Ariel, Ripley, and David for a typical wide ranging conversation that moves from Japanese watch culture to retail power plays, with only a mild amount of chaos along the way. Ariel shares highlights from his recent trip to Tokyo, including how Seiko, Grand Seiko, Citizen, and Casio are presented at home, why Seiko cur
209. Controlled Discounting, Gamified Watch Buying, and Why Retail Pricing Is Not a Trophy
This week on aBlogtoWatch Weekly, Ariel is once again holding down the host chair while Rick continues his mysterious multi week sabbatical (last we heard he was crossing mountains by donkey, so fingers crossed). Joined by Ripley and David, the team digs into Ariel’s latest essay on why luxury watch brands should embrace controlled discounting, unpacking how pricing psychology, gray market realiti
208. Superlative Compilation: A Look Back at Classic Conversations With Jay Leno, Fred Savage, And George Bamford
With the aBlogtoWatch Weekly crew unavailable this week, we’re doing something a little different. In this special crossover episode, we’re revisiting standout conversations from our Superlative podcast to bring you three perspectives on watch collecting, craft, and the culture that surrounds modern horology. You’ll hear from Jay Leno on his personal relationship with mechanical watches and why ta
207. Vintage Purity Myths, Modern Watch Fatigue, And When Rules Stop Making Sense
This week on aBlogtoWatch Weekly, Ariel is joined by Ripley and Sean, proving that the show can still stay on the rails even without Rick in the room, before cutting straight to the heart of modern watch collecting, originality, and why taste and intention matter more than rigid rules. The discussion kicks off with Sean’s modified 1960s Omega Seamaster and quickly expands into a thoughtful debate
206. TAG You're Out, Mickey Mouse Breguet, and A World Timer Quiz
In this episode of aBlogtoWatch Weekly, the team dives headfirst into the watch media identity crisis sparked by Ariel’s recent essay on who actually pays for honest coverage and why everyone seems to want it without footing the bill. The conversation then shifts into the uncomfortable reality of independence, sponsored content, and where the line gets drawn in a very small industry. From there, t
205. Unstable Watch Websites, Sentencing JJ La Cow, And A Very Stable Genius?
With Ariel off on a mysterious, possibly horological, possibly diplomatic mission somewhere in Germany, Rick, David, and Ripley take the wheel. They immediately veer into Hungarian folk heroes, goose-based revenge myths, and the comforting knowledge that Disney will eventually monetize all of it. From there, the clappage gives way to Oris’ Year of the Horse watch and the genuinely baffling decisio
204. Seiko Pricing Roulette, Tantalum Tantrums, And One Vacuum To Suck Them All
In this episode of aBlogtoWatch Weekly, the conversation opens exactly where it should for a new year: questioning whether the word “master” needs to be retired from watch naming altogether, before immediately veering into geopolitical hypotheticals, Swiss invasion logistics, and the undeniable truth that Geneva traffic would stop any army dead in its tracks. Once the dust settles, the group dives
203. God Complex Watches, Brand Death Wheels, And Choose A Watch For Rick In 2026
This week on aBlogtoWatch Weekly, Rick, Ariel, Ripley, and David stumble headfirst into a horological fever dream that begins with their favorite Christmas gifts and quickly escalates into “God complex watches”, starting with Vacheron Constantin’s wildly unsettling Métiers d’Art creations that somehow manage to combine astronomical complications, golden humanoid figures, cult leader aesthetics, an
202. Watch Heritage™, The Watch Website You Dare Not Visit, And Ripley Almost F Bombs Over Cookies
This week on aBlogtoWatch Weekly, the team opens the floodgates on Watch Heritage™, questioning whether celebrating anniversaries still means anything when brands seem more excited about dates than doing something new today. As the conversation unfolds, Rolex, Omega, Tudor, and Breguet all get pulled into a spirited debate about when history becomes inspiration and when it turns into a crutch, wit
201. Jay Leno’s Non-Cartier Tank, Touching The Guilloché, And Getting Banned From Switzerland
This week on aBlogtoWatch Weekly, the conversation starts with watches, traditions, and how certain design ideas get passed around as fact, even when no one fully agrees on where they came from. From there, things quickly drift into watch etiquette, including whether guilloché is meant to be admired quietly or kept well away from people with curious fingers. The crew dives into Jay Leno’s approach
200. Science Fair Breguet, Forget My Birthday Pocket Watch, And Are We Hublot Or Are We Dancer?
This week on aBlogtoWatch Weekly, the team asks the only question that matters: “Are we Hublot or are we dancer”? What begins as a discussion of Cloud Dancer color palettes quickly becomes a full identity audit for one of the boldest brands in the industry, complete with Rick’s Big Bang Convergence Theory making yet another appearance. From winter editions shown in Dubai to snowflake rotors and un
199. A Planet Ocean That Is Not Blue, Watch Chime Anti-Climax, And Bullying A Watch AI
This week’s episode begins with a hearty round of “clappage” for a €1,500 Omega dial book that looks like it was assembled during mandatory arts and crafts time, with hand glued pages, candlelit workshops, and enough fumes to convince someone this was a good idea, sparking what becomes the Watch Chime Anti Climax saga as the guys marvel at how brands keep uninventing printing and romanticizing han
198. Death By Line Extension, Beige Tudor Energy, And The Big Bang Convergence Theory
This week on aBlogtoWatch Weekly, Rick, Ariel, and Ripley dive straight into the chaos of modern watchmaking and immediately land in the world of Death By Line Extension, a place where brands keep serving new colors and new variations faster than anyone can remember the last thing they released. As Ariel and David just returned from Dubai Watch Week, Ariel explains that someone asked if he was tir
197. Operation Baby Fist Heist, Thicc-Boi Watches, And Rick’s Owl of Destiny + Bulgari Interview
This week on aBlogtoWatch Weekly, Rick, David, and Ripley settle in for a wonderfully chaotic ride through the watch world as they pick apart the GPHG results with the kind of disbelief usually reserved for tax bills and airport delays, wondering aloud how a collection of chronographs that no human can physically read ended up representing the best of the year. After David signs off to begin his t
196. Phillips Gets The Clap, Timex Gets An Email List, And MoonSwatch Ain't Cheap
This week on aBlogtoWatch Weekly, Ariel, Rick, and Ripley kick off with a philosophical spin on time itself before diving into the irony of Phillips celebrating a watch that resold for less than before, and how auction houses keep fueling inflated prices that manipulate market perception. Ariel revisits his article on the realities of watch auctions, exploring how media hype perpetuates unrealisti
195. Mooned by Omega, Casio’s Emotional Support Furball, and Fudgy-Wudgy Watch Wars
This week on aBlogtoWatch Weekly, the show kicks off in the best kind of chaos as Rick, Ariel, David, and Ripley dive straight into the bizarre world of Casio’s new AI-powered pet, the Moflin, a furry robot companion that sparks a hilariously unhinged debate about whether Casio has gone too far or stumbled into genius-level diversification. Between jokes about Furbies, USB charging ports, and data
194. Time, Tradition, and a Touch of Madness: When Chronometers Confuse and Hobbies Get Heated
This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley tackleanother full slate of watch talk and industry laughs. The crew opens with thelatest missteps in media watch coverage before getting hands-on with thestriking Zenith Defy Zero-G in blue sapphire. From the return of Las Vegas as ahub for luxury watch events to an engaging look at Breguet’s legacy andtechnical mastery, they explo
193. Constant Force Toilet Paper, The Bored Side Of The Moon, And The Watch Nerd Exam
This week’s episode opens with our hosts in recovery mode from another whirlwind of watch events in New York City. Between too many cocktails, too few hours of sleep, and an overload of new releases, they manage to squeeze in some insight into what makes this strange little world of watch collecting tick.Our recent watch-enthusiast survey gets dissected, revealing that the average collector spends
192.COSC-Certified Cows, Heckle A Watch Brand & The Obliquity of the Ecliptic
This week’s aBlogtoWatch Weekly is part philosophy seminar, part farmyard documentary. Rick, Ariel, David, and Ripley debate whether COSC should start certifying desks and chocolate, ponder the “tonic immobility” of watches, and introduce a new segment — Show Within a Show — featuring a brand (Hublot), a rant (Mecha-Quartz), and a novice question (Equation of Time).Elsewhere, the team explores whe
190. Casio Colon Cleanser, Doxa’s Infinite SKUs, And Grand Seiko Flake Wars Episode 55
This week’s episode of aBlogtoWatch Weekly serves up a stir-fry of watch talk, fast food analogies, and hot sauce banter. Rick kicks things off with his thoughts on "the watch recognition experience" before diving into notable new releases from Grand Seiko, Doxa, and Tudor. From Tudor’s new moonphase strategy to the nuances of the Doxa 750T, the discussion reveals how brand positioning and regiona
189: Nick Cage. Nick Foulkes, The Same Person? Davids Fear Of Holes, And Rats V Daleks.
This episode of the aBlogtoWatch Weekly Podcast starts with cooking-and-wine banter before serving up a full course of watch talk — from the buzz around Dubai Watch Week (and the city's surprisingly good dining scene) to the eternal tug-of-war between hobbyists and luxury buyers. Celebrity endorsements get side-eyed for hype over substance, while Watches & Wonders is hailed as the big stag
188: Patek Under Fire, Greubel in the Mirror, and Hublot Squares Off
This week on aBlogtoWatch Weekly, Ariel, David, and Ripley take the reins while Rick is away (Vacation? Sick? Secretly testing a smartwatch/tractor collab prototype?) And the conversation spins faster than a tourbillon on espresso. They roast Patek’s new Cubitus (“Nautilus that went wrong?”), debate whether a $220K Greubel Forsey in steel is worth it for the mirror-polished backplate that mostly r
187. Tiny Hands, Lange’s Secret Batteries, And Swiss Balls of Steel.
Fresh from Geneva Watch Days, the crew dives into highlights from the event. Fears Watch gets high marks for models that feel handcrafted without being too precious to actually wear. H. Moser, always the provocateur, is praised for its gutsy designs — though the point is made that telling the time shouldn’t require a PhD in horology or a pair of binoculars. The Berneron Quantième Annual Calendar w
186.Sheeran Kills Omega Contract, Bremont Invents A Microbrand, And The Official Cocktail Of Bad Watch Choices
This episode of the ABTW Weekly Podcast proves that time really is relative — especially if you’re a watch collector trying to survive daylight savings. The team kicks things off by pondering the baffling relationship between time zones and watches — shouldn't every new release come with a PhD in geography? The guys move on to the topic of celebrity endorsements, because nothing says “luxury h
185. Watch Giant Blows His Big Launch, Swatch Ad Scandal & Ariel’s Haunted by Oldsmobile Hell
This week’s aBlogtoWatch Weekly podcast illustrates that watch talk is never just about watches. The team opens up with its trademark mix of banter and sharp observations, spotlighting the eccentric world of auctioning watch memorabilia — equal parts fascinating and absurd.The conversation shifts to Frank Müller and Swatch, as the team dissects advertising missteps as cases in point regarding how
184. Bored to Dare: From Sheepish Straps to the Bongo Bang
This week’s episode starts off in familiar aBlogtoWatch fashion — lighthearted banter, a touch of mischief, and just enough side-eye at industry quirks to keep things interesting. The first eyebrow-raiser? Tim Cook’s awkward watch-related gift to Donald Trump, a moment that sparks a wider discussion on the sometimes-clumsy dance between corporations, politics, and tariffs. And those tariffs aren’t
183. IWC Get The Clap, Melted Straps, And Chives In The Inbox
This week’s episode of aBlogtoWatch Weekly ranges through a broad spectrum of topics, from geopolitical tariffs to cartoon-inspired timepieces — with plenty of hot takes along the way. The show kicks off with a deep dive into IWC’s marketing strategy, highlighting how the brand skillfully ties its messaging to cultural moments and events. The conversation then pivots to travel and watch spotting,
182. Watch Geezers, Nudgers, Clappage, And Being Bund-Averse
In this episode, Rick, David and Ripley fire up the engines and roast the rubber right off the horological racetrack, starting with F1 sponsorships. Richard Mille is, not surprisingly, everywhere — possibly even sponsoring Nico Hülkenberg’s breakfast cereal, though sadly not his wrist. Bremont and Oris get a few pity laps around the F1 circuit, too, mostly to remind us they exist. Then comes the G
181. David Has A Migraine, SpongeBob's Secret Society, And The Deloittegraph Has Spoken
This week, Ariel, Rick, David, and Ripley are back with a wrist-worn whirlwind of hilarity, horology, and Hungarian heroes. This week's ceremonial clap-in goes to the Sowind Group for being one of Switzerland's "best managed companies". (We are just as confused as you are). Ariel gets serious with a thought-provoking take on how luxury brands are selling “desirability” while cons
180. Rick’s First Podcast, Andy Warhol, and Geography Lessons That Come with Your Watch
Strap in (or click your bracelet extension into place) for this week’s episode of aBlogtoWatch Weekly. The team dives into the ever-bubbling cauldron of watch world weirdness with Ripley looking at the Citizen Promaster Diver 41mm, a watch so "unremarkably good it's almost remarkable." The crew debates its enthusiast appeal vs gift-watch greatness and ponders the eternal question: Why don’t more p
179. The Ultimate No2. #FreeDavid And Chrono29 Goes Dark
In this delightfully irreverent episode of aBlogtoWatch Weekly, Rick and the guys dive wrist-first into the absurd, the insightful, and the gloriously unnecessary corners of the watch world. Kicking things off, they give a standing ovation (well, a sarcastic slow clap) to Chrono24 for their marketing email announcing... drumroll... dark mode. Yes, folks, in 2025, turning your app background black
178. An Industry Intervention, Horological Masochism, And Twerking Your Ressence
This week on aBlogtoWatch Weekly, the conversation kicks off with a round of applause for Tudor (applause is the new clap-in), followed by an examination of whether the watch industry needs a metaphorical “intervention.” Or maybe a literal one? The guys debate transparency, digital transformation, and sustainability as key areas careening through their horological brains. And speaking of horologic
177. aBlogtoCrocks, Mishon Contant In, The Time Guestimator, And Soup + Nuts
This week on aBlogtoWatch Weekly, Rick, in a move unprecedented in all of history, designates the start of a show without a clap-in, substituting it for a round of applause — for himself and Ariel, David and Ripley. What does this mean? It means that the warmup content has made prime time. The guys move on to discussions of AI and watch industry jobs. Things get weird pretty fast when talk turns t
176. Watchmaking Without Meaning: Jaws, Tentagraphs & Rolex Amnesia
Rick is bouncy-bright this morning, Ripley is clapping concrete, and Ariel is wearing a concrete watch — so don’t ever say we aren’t coordinated! David draws a line about what he will and won’t look at on the shared screen. ABTW Week #176 begins as such. The guys set about analyzing the nomenclature of the new Grand Seiko Tentagraph, and David offers some suggestions for improvement. On to the Chr
175. Introducing: #KariTime, Bagpipe Minute Repeater, And A Third Place Flex
This week on aBlogtoWatch Weekly Rick is finally back from his Panerai adventures while David is the one we are missing. Rick, Ariel, and Ripley start the show by diving into a watch with a unique party trick, the Ball Engineer II Magneto S, and Ripley shows off what he is wearing with the exact opposite trick. Rick takes a look at Hublot’s website in order to “Return to Antikythera”, they play “G
174. Live, Laugh, Lugs
This week on aBlogtoWatch Weekly, Ariel, David, and Ripley are holding down the fort as Rick is off handling VIP (Very Important Panerai) business. Maybe. We think. OK, we're just assuming. The team begins the show with talk of G-Shock's seeming pause on its focus to develop NEW features, instead recycling the same features throughout the brand's various price points. Ariel asks David
173. One Carat Gold, Fancy Burnt Sand, Average Titanium And Crystalised Everything
Note To Follow.
172. G-Maxed Out, Rump Dials, Space Bottoms & The Rise Of Chives The Watch Butler
This week on aBlogtoWatch Weekly, Rick starts the show with a question about Ariel's recent column about luxury watch pricing and its downstream effects. Ariel has much to say about this topic beyond the obvious. Who knew this was a can o' worms? Leave it Ariel to dig up questions in a space that seems well understood. Check your assumptions, people! Ripley and David weigh in from their ow
171: Florida Man Buys a Tudor; Houston, We Have A Minute Repeater; And Tashe Gate Concluded
To Follow
170. The One Where David Wants Better Watches And Ariel Wants Titanium Hairdryers
Rick starts the show by referencing the preceding rant edited out of the produced show. To wit: The live show took on the gazillion emails the guys have been getting about which celebrity wore what watch at the Met Gala. But onto something more important — grammar! Whether you could or couldn’t care less, that is the question. Now, down to some actual content. David’s latest “Grinding Gears” colum
169. Bremont Loses It's Brothers, Christopher Ward Loses Its Mind And Movies That'll Make You Wish You'd Lost Your Amazon Prime Password
This week on aBlogtoWatch Weekly, the quartet is a trio. Ariel is away, and David is super-excited about the new collab between Bulova and IFL. He waxes poetic about the hand-painted artwork on the dial, and it's hard to tell if/when he might take it off. And he's impressed with the price (just 1,200 Euros, including a Bulova movement). They move on to discuss two documentaries about brand
168. Minute Repeater Conclave, Rolex Rage, And F1 Wacky Races
This week on aBlogtoWatch Weekly, it's a party! Rick has, count'em, five guests, all of whom are wearing black. In addition to Ariel, David, and Ripley, special guests Pete McConnell and Kevin Roberts are in the house. Ariel's presence was unplanned, as he's in Italy, where Pope Francis has just died, so he's feeling special in a strange way. Ripley is continuing to grow a must
167. The Regurgitation Rating Scale™ Debuts, The Hollowness Of Gold, And Introducing Mr Zenith
This week on aBlogtoWatchWeekly, Ariel gets right to his most burning question: Why is everyone still so worried about tariffs? Because he isn't. In contrarian fashion, Ariel is worried about other things, like the watch industry eating its own tail. What does he mean by this? Tune in to find out. On the various home fronts, there are earthquakes in Los Angeles and wildfires in Scotland.Metaph
166: Watches And Wonders: 31% Panic, 69% Champagne
This week on aBlogtoWatchWeekly, Rick, Ariel, and Ripley launch the show with thevestigial clap-in and get right to the hot topics of the week: Watches &Wonders, of course, and the many varying views on Trump's tariffs and howthey'll affect the watch industry. But first, Ripley puts in a plug for betterswag at the event next year. Underwear and socks would be awesome! He ran outof clea
165. Watches And Wonders Special - From Haute To Not.
Watches & Wonders is in full swing, as are the hot takes! Rick wrangles the usual suspects (and some potato-quality internet connections) for an unscripted, no-holds-barred roundup of standout releases, questionable design choices, and horological head-scratchers.Highlights:🕰️ Rolex Land-Dweller takes center stage—brilliant innovation or Tissot cosplay?💥 The Dynapulse escapement has David call
164. The Unsustainable Truth, Certified Pre-Owned Shenanigans, And LEGO Pharrell’s Tiffany Flex
This week on aBlogtoWatch Weekly, the guys get into the big vocab quickly, with Ripley identifying the routine clap-in as "vestigial." Yeah, like an appendix! But Rick likes it, and traditions die hard, so we don't anticipate the clap-in going anywhere. Rick, David and Ripley are waiting to see whether or not Ariel, fresh back from Thailand, will join. Formula 1 is still top of mind, mere days ahe
163. F1 Paddock Club To Cashmere Polo Club, Feeding Back On Panerai.com, And Wotto M.A.D Max
This week on aBlogtoWatch Weekly, the team isnow three. Where's Ariel? Rumor has it he's in Thailand, watch capital of....nowhere! We hope he's relaxing at a White Lotus hotel. Ripley is chilling inhis panic room, and Rick is home under the gray Scotland sky. David appears tobe having a normal kind of day. As you might guess, Formula 1 is the talk atthe top of the show, and Ripley and Rick debrief
162. Ball Skin F.A.T Uranus Diver….And Other Rolex Watches And Wonders Predictions
This week on aBlogtoWatch Weekly, all the guys are in a jolly mood. What's in the water? Perhaps spring has sprung, or somesuch, and as Alfred Lord Tennyson said, "In the spring, a young man's fancy lightly turns to thoughts of love" — only in this case,"love" is possible Watches & Wonders. Anyhoo, the team dives into the latest and greatest (or not altogether won
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