Superlative
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.
Episodes
The Art of Meaningful Design and the Future of Swiss Watches With Hakim El Kadiri of ELKA Watch Co.
This week on SUPERLATIVE, aBlogtoWatch founder, Ariel Adams, is joined by Hakim El Kadiri, founder of ELKA Watch Co., for a conversation about meaningful watch design, the importance of storytelling, and the future of Swiss watchmaking. Ariel and Hakim explore the creative process behind an upcoming ELKA Watch Co. collaboration celebrating aBlogtoWatch's 20th anniversary, including the inspiration
Guy Allen on Elliot Brown Watches and the Independent Watch Revolution
This week on SUPERLATIVE, aBlogtoWatch founder Ariel Adams is joined by Guy Allen, Head of Sales at Elliot Brown Watches. Guy reflects on more than four decades in the watch industry, from his early work with LEGO watches to finding his place at Elliot Brown. He shares how the British brand developed its reputation for rugged tool watches, including its work with the UK Tier One Special Forces com
Lilian Thibault of AWAKE Watches on Making Métiers d’Art More Accessible
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder, Ariel Adams, is joined by Lilian Thibault, founder of AWAKE Watches. They discuss the evolution of AWAKE and how the brand found its identity by embracing Métiers d’Art, traditional craftsmanship, and a more focused creative direction. Lilian explains why launching a watch brand may be easier than ever, while building one that la
Gary Girdvainis on the Unspoken Realities of the Watch Industry
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by longtime watch industry veteran Gary Girdvainis. Drawing on a career that stretches back to the early days of International Watch magazine, Gary reflects on decades spent inside the watch business and how dramatically the relationship between brands, media, retailers, and consumers has changed. Ariel and G
Thomas J. Sandrin of WatchDNA on What Defines Watch Brands and Drives Consumer Choice
This week on SUPERLATIVE, Ariel Adams is joined by Thomas J. Sandrin, founder of WatchDNA, to discuss what defines a watch brand and how consumers navigate an industry with more choices than ever. Thomas shares his journey from more than a decade with the Swatch Group and Hamilton to earning his MBA and launching Northern Watch Services and WatchDNA. He explains the thinking behind WatchDNA, an ed
Nate Borgelt of Joopiter on Expanding What’s Collectible and the Future of Watch Auctions
This week on the Superlative Podcast, Ariel Adams is joined by Nate Borgelt, Head of Watches at Joopiter, to discuss the evolving world of watch auctions and how a new generation of collectors is changing the market. Nate shares his path through Christie’s, Patrizzi & Co., Antiquorum, and Sotheby’s, along with the experiences and mentors that shaped his perspective on watches and the auction b
Ahmad Shahriar on Why Watch Brands Need People, Passion, and Autonomy
This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ahmad Shahriar, a longtime watch industry executive who currently works alongside Samir Shah representing Arnold & Son, Angelus, and Favre Leuba in North America. Ahmad reflects on his career with brands including Ulysse Nardin, Blancpain, and Breguet and explains why having passionate, accessible peop
Montrichard Group CMO Oscar Chabrat on the Business Behind Watch Brands and the Future of Microbrands
This week on the Superlative Podcast, Ariel Adams is joined by Oscar Chabrat, founder of Praesidus Watches and Chief Marketing Officer of the Montrichard Group. Oscar takes Ariel behind the scenes of the watch industry to explain how Montrichard evolved from a traditional B2B manufacturer into a global operation involved in manufacturing, marketing, and a growing portfolio of watch brands. They di
Gabe Oppenheim On How History And Politics Shape The Watch Industry
This week on Superlative, aBlogtoWatch founder Ariel Adams is joined by author and journalist Gabe Oppenheim to discuss his book Borrowed Time and the complicated history behind the modern watch industry. Gabe explains how his research into intellectual property led him deep into the history of Swiss watchmaking, including the relationship between watch companies and the Swiss government, the decl
Collective Horology’s Gabe Reilly On Why Independent Watchmaking Is Winning
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Gabe Reilly, Co-Founder of Collective Horology. Ariel and Gabe discuss the growing appeal of independent watchmaking and why collectors are increasingly drawn to brands with a strong creative identity, personality, and sense of purpose. Gabe explains how Collective approaches independent watch retail, why
Lior Arussy On Why Luxury Watch Brands Have It Wrong
How do independent watch brands compete in a market dominated by luxury giants? On this episode of SUPERLATIVE, aBlogtoWatch founder Ariel Adams is joined by Lior Arussy, founder and managing partner of Fund Time, to explore what it really takes to build a successful watch brand today. From investing in independent watchmakers to reshaping how brands connect with collectors, Lior shares why custom
Riccardo Dana On SWOP's Vision For The Future Of Watch Collecting
New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!On this episode of Superlative, aBlogtoWatch founder Ariel Adams is joined by Riccardo Dana, founder and CEO of SWOP, to discuss how technology and AI are transforming the watch collecting experience. Riccardo explains the challenges collectors and dealers face when buying, selling, and trading watches online, and
Mike Margolis On Building Czapek In America, Modern Watch Marketing, And Buying With Your Heart
New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!In this episode of SUPERLATIVE, aBlogtoWatch founder and host Ariel Adams sits down with Mike Margolis, President of Czapek Americas, to explore what it takes to build an independent watch brand in today's competitive market. Drawing on decades of experience across luxury watch retail, distribution, and brand deve
Frederic Gasser on B.R.M’s Racing DNA, American Retail, and the Power of Staying Niche
New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!In this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Frederic Gasser, President of B.R.M North America, to discuss the unconventional story of bringing the French motorsport inspired watch brand to the United States. Frederic shares how a phone call, a handful of watches, an
Thomas Baillod On Challenging Swiss Watchmaking Traditions At BA111OD
New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!This week on SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Thomas Baillod, founder of BA111OD, for a conversation about challenging the traditional rules of Swiss watchmaking. Thomas looks back on the original idea behind BA111OD, which started as a proof of concept for a new way of sel
Nathan Clapp Of Wraven Labs On Designing For True Watch Enthusiasts
New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!On this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams is joined by Nathan Clapp, founder of Wraven Labs, to explore the intersection of product design, watch collecting, and entrepreneurship. Drawing on his experience working on the Apple Watch and his passion for thoughtful industrial desi
Sylvain Berneron On Watch Design Without Compromise
New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!On this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams is joined by Sylvain Berneron, founder of Berneron Watches, for an in depth conversation about independent watchmaking, creative risk, and what it takes to build a lasting brand. Best known for the unconventional Mirage collection and hi
Becca Florence Davis Of CHP Caliber On The Future Of Independent Watch Brands
New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!In this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Becca Florence Davis, founder of CHP Caliber, to explore the rapidly changing world of independent watch brands and what it really takes to succeed in the U.S. market. Drawing on her years of experience in luxury goods and
Jason Chevrolat of Bonniksen on Preserving Traditional Watchmaking
In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Jason Chevrolat, co-founder of Bonniksen, to discuss the philosophy, ambition, and craftsmanship behind launching a new independent watch brand rooted in traditional watchmaking. Jason shares the story behind Bonniksen’s connection to the historic carousel complication, the influence of the Time Æon Founda
Building A Modern Tool Watch Brand With Olof Larsson of Aera
In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Olof Larsson, co-founder of Aera, to explore the philosophy behind building a modern tool watch brand from the ground up. With decades of experience in the watch industry and a family history in retail, Olof shares how a chance friendship through Ikepod eventually led to the creation of Aera. He discusse
Stephen Cox Of Sopwith Watch Company On Wearing Aviation History On Your Wrist
In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Stephen Cox, founder of Sopwith Watch Company, to explore the fascinating intersection of aviation history and horology. Stephen shares the incredible story behind building a watch brand that uses material from authentic historic aircraft, including World War I planes and iconic military machines, to cre
Kristian Dowling of Leica Watches on Watch Photography, Authenticity, and Brand Storytelling
In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Kristian Dowling of Leica Watches to explore the fascinating connection between photography and watchmaking. Kristian shares how his background in photography and marketing, along with his work training Leica watch teams around the world, shaped his role at the brand. He also explains why authentic watch
Justin Jakobson of Camp Watches on Industrial Inspired Watch Design and Southern California Creativity
On this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Justin Jakobson, founder of Camp Watches to discuss how industrial design, automotive culture, and personal storytelling all come together in modern independent watchmaking. Based in Los Angeles, Justin explains how his background in consumer electronics and industrial design shaped the identity of Camp Wa
Charlotte and Peter Fiell on Watch Collecting, Curation, and Storytelling
In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams speaks with design historians and authors Charlotte Fiell and Peter Fiell about their ambitious book Ultimate Collector Watches, published by TASCHEN. The conversation explores how the duo approached curating some of the most important watches ever made, from analyzing auction results to balancing representation across b
Jim Wirth of GiantMouse Knives on Why Knife and Watch Collecting Go Hand in Hand
On this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Jim Wirth, co-founder and CEO of GiantMouse Knives, for a deep conversation about knives, collecting, and the surprising overlap between blade enthusiasts and watch lovers. Together their discussion explores how design, craftsmanship, and function come together in modern knife making, while also touching
Cornelius Ye of CIGA Design on Story Driven Watches, Skeleton Innovation, and Global Growth
In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Cornelius Ye of CIGA Design to explore how a modern watch brand can stand out in a crowded global market. Cornelius explains his role as a “go to market manager”, acting as the bridge between design, production, and sales, while helping bring each watch from concept to launch. He shares how CIGA Design gre
Marine Lemonnier-Brennan of 289 Consulting on Connecting Brands, Media, and Collectors
In this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams sits down with Marine Lemonnier-Brennan, founder and managing director of 289 Consulting, to explore the often unseen forces that drive the watch industry forward. Marine shares how her career evolved from the entertainment world into watchmaking, and how her experience helped shape a more strategic and globally connec
Alex Rosenfield of Urban Jürgensen on Reviving a Historic Brand for a New Generation
In this episode of Superlative, Ariel Adams sits down with Alex Rosenfield, CEO of Urban Jürgensen, to explore the revival of one of watchmaking’s most historic yet often overlooked brands. Alex shares the story behind his family’s acquisition of Urban Jürgensen and the philosophy guiding its modern relaunch, from preserving centuries of design and engineering legacy to working alongside master
Kuruvilla “Diny” Markose of Titan Watches on Engineering Value and Global Ambition
In this episode of Superlative, aBlogtoWatch founder Ariel Adams speaks with Kuruvilla “Diny” Markose, CEO of Titan Watches, about leading one of the most dominant watch brands in the Indian market and guiding it into a new era of global relevance. Diny shares how Titan built its success through design, manufacturing scale, and quartz innovation, while now shifting focus toward premiumization and
Chris Wiegand of LÜM-TEC on Engineering Watches, Not Just Marketing Them
This week on Superlative, Ariel Adams sits down with Chris Wiegand, president of LÜM-TEC and founder of Wiegand Custom Watch, to explore the reality behind building watches from the ground up. From hand applying lume to early Omega and Panerai dials to running manufacturing and design for over one hundred brands, Chris shares how a self taught approach and obsession with improvement shaped his p
Richard Benc of Studio Underd0g on Turning a Passion Project Into a Global Watch Brand
On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams is joined by Richard Benc, founder of Studio Underd0g, to discuss the evolution of one of the most recognizable modern microbrands. Richard explains how the brand grew from a small proof of concept release into producing thousands of watches per year, and why focusing on long term decision making has been critical to b
Lex Borrero on Disruption, Storytelling, and How Culture Shapes Watch Community
On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams is joined by entrepreneur and music industry executive Lex Borrero for a wide ranging conversation about culture, storytelling, and the evolving world of watch collecting. Drawing from his experience building artists and shaping cultural moments in the music industry, Lex explains how similar storytelling principles ap
Jose and Anita Salas of Santurce Collection on Trust, Culture, and Building Watch Community
On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams speaks with Jose and Anita Salas, founders of Santurce Collection, about their journey from passionate collectors in Puerto Rico to launching their own enthusiast driven watch brand. Drawing from years of experience attending boutique events and building community gatherings, they share how hospitality, trust, and belo
Mitch Katz: From Watch Collector to Murder Mystery Novelist
On this episode of Superlative, aBlogtoWatch founder Ariel Adams sits down with watch collector and author Mitch Katz to explore how a lifelong passion for horology turned into a surprising second career as a novelist. Mitch shares the journey from documenting his personal collection to writing Time Eternal, a murder mystery rooted in real watch history, including the fascinating story of an exper
Abduljabar “Jabs” Totonji on Building Watch Communities and Navigating Today’s Luxury Market
In this episode of the Superlative Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Abduljabar Totonji, better known as Jabs, for a wide ranging conversation about what it really means to be a modern watch collector. Jabs shares how he started collecting over a decade ago, how informal meetups turned into thriving local communities, and why seeing watches in person still matters
Jonny Lieberman on Cars, Watches, and the Future of Enthusiast Culture
On this episode of Superlative Podcast, host and aBlogtoWatch founder Ariel Adams sits down with automotive journalist and enthusiast Jonny Lieberman for a wide ranging conversation that connects watches, cars, and emerging technology. From mechanical alarms and G-Shocks to Rivian electric trucks and self-driving systems, Jonny shares firsthand experience living with EVs and explains how autonom
Sébastien Chaulmontet of Albishorn on Chronographs, Speculation, and the Business of Watches
In this episode of Superlative, Ariel Adams sits down with Sébastien Chaulmontet, founder and owner of Albishorn Watches and Director of Innovation and Marketing at Sellita, for a wide ranging and candid discussion on the realities of modern watchmaking. Drawing on decades of experience across design, movement development, and independent brands, Sébastien shares insights into chronograph histor
Inside the FHH: Pascal Ravessoud on Education, Culture, and the Watch Industry’s Long Game
In this episode of Superlative, host Ariel Adams speaks with Pascal Ravessoud, Vice President and President of the Cultural Council at the Fondation Haute Horlogerie, about why education and cultural understanding have become central to the future of mechanical watchmaking. Pascal explains the original mission of the FHH, its evolution alongside SIHH, and the decision to separate from Watches an
John Isaac On Artisans de Genève And The Business Of Watch Personalization
In this episode of the Superlative Podcast, host Ariel Adams speaks with John Isaac, founder, CEO, and creative director of Artisans de Genève, about what it truly means to personalize a watch at the highest level. John traces his journey from early restoration work in Paris to building one of the world’s most respected bespoke watch ateliers in Geneva, shaped by his grandfather’s philosophy of d
Andrew Herman On Building Panzera Watches Outside Of The Traditional Luxury Model
In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Andrew Herman, co-founder of Panzera Watches, to explore what it really means to build a modern watch brand outside the traditional Swiss playbook. Andrew shares the unlikely path from importing affordable European watches into Australia to launching a globally focused direct-to-consumer brand built on value
When Nature Sets the Clock: Surfing, Survival, and Timepieces with Kai Lenny
In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with professional big wave surfer and TAG Heuer brand ambassador Kai Lenny for an in depth conversation about risk, preparation, and what timing really means when nature is in full control. Growing up in Hawaii with some of the most powerful surf breaks in the world just minutes from his home, Kai explains how le
Dubai Watch Week 2025 With David Bredan: What the Watch Industry Can Learn
On this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch, is joined by aBlogtoWatch team member David Bredan for a deep, candid breakdown of Dubai Watch Week 2025 and why it has quietly become one of the most important consumer facing watch events in the world. Fresh off the show floor and still navigating jet lag, Ariel and David unpack how Dubai Watch Week has evolved from a m
People Don’t Buy Watches, They Buy Brands: Ressence Founder Benoît Mintiens
On this episode of Superlative, host and founder of aBlogtoWatch, Ariel Adams, sits down with Benoît Mintiens, the founder of Ressence, for an in-depth conversation on what it truly means to rethink modern watchmaking. Marking 15 years of Ressence, Benoît reflects on the emotional and strategic weight of watch trade shows like Watches and Wonders, the enduring importance of in-person experiences
Jay Leno on the Art of Mechanical Appreciation
In a truly special episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with legendary comedian, television host, and renowned car collector Jay Leno for an in-depth conversation that bridges the worlds of horology, engineering, and cultural influence. Recorded inside Jay Leno’s Garage, this episode explores Jay’s lifelong fascination with mechanical objects, from vintage au
How Movado Stays in Motion with Efraim and Margot Grinberg
In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Efraim Grinberg, CEO of Movado Group, and Margot Grinberg, President of the Movado brand, for a thoughtful conversation about design heritage, modern consumer expectations, and the ongoing evolution of one of the most recognizable names in the watch industry. Together, they reflect on the enduring cultural i
Precision and Heritage with Felix Wallner of Hanhart Watches
In this episode of Superlative, host Ariel Adams, Founder of aBlogtoWatch, sits down with Felix Wallner, CEO of Hanhart, for a wide-ranging conversation that explores the deep heritage, technical ingenuity, and modern evolution of one of Germany’s most storied watch manufacturers. Felix discusses Hanhart’s origins in the Black Forest and its longstanding ties to Swiss horology, the company’s ear
Marc Michel-Amadry on Heritage and Innovation at Girard-Perregaux
In this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch.com, speaks with Marc Michel-Amadry, the Managing Director of Girard-Perregaux, for a deep and thoughtful conversation on the legacy, innovation, and future direction of one of Switzerland’s most historically significant manufactures. Marc shares the importance of being rooted in true watchmaking culture as he literally joi
Building the Future of American Watchmaking with Josh Shapiro of J.N. Shapiro Watches
On this episode of Superlative, host Ariel Adams sits down with Josh Shapiro, the founder and CEO of J.N. Shapiro Watches, for a deep look into how one of the most impressive independent American watchmaking operations has taken shape in Southern California. Josh shares the evolution of his brand from a garage guilloche hobby into a fully verticalized manufacturing facility producing movements, c
Inside the World of Watch PR with Pascal Brandt
In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Pascal Brandt, a longtime journalist and communications executive whose public relations career has spanned some of the most prestigious names in Swiss watchmaking, including Panerai, Vacheron Constantin, BVLGARI, and Parmigiani Fleurier. Pascal shares how the world of watch public relations has transformed fr
Design, Leadership, and Legacy: Jean-Christophe Babin on Shaping the Future of BVLGARI and LVMH Watches
This week on Superlative, host Ariel Adams, founder of aBlogtoWatch.com, welcomes Jean-Christophe Babin, CEO of BVLGARI and the Head of LVMH Watches, for an in-depth and inspiring conversation about the future of luxury watchmaking. Our guest shares how BVLGARI continues to evolve by merging Italian creativity and Swiss precision, bringing emotion and innovation together in collections like the Se
Tamas Piros on Modernizing the Watch Collector’s Experience with WatchAnchor
In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Tamas Piros, the creator of WatchAnchor.com, a digital platform that helps collectors manage their watch collections and protect their investments. Tamas shares how his background in IT and his love for timepieces inspired him to create a tool that tracks warranty dates, organizes technical details, and remind
True Luxury Business: The Culture, Craft, and Education of Swiss Watchmaking with Maria Bashutkina
In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down and speaks with Maria Bashutkina, lecturer, consultant, and founder of True Luxury Business, about the true meaning of luxury in the modern watch industry. Maria shares her journey from discovering Swiss watchmaking as an outsider to becoming a respected educator teaching across Europe and beyond. Together, they e
Building a Modern Tactical Brand with Theodore de Turckheim of Micromilspec
In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Theodore de Turckheim, Chief Marketing Officer of Micromilspec. Together they explore how the Norwegian brand has evolved from creating bespoke timepieces for elite military squadrons to establishing itself as a serious contender in the modern luxury watch landscape. Theodore shares his unique path from the s
Inside Intersect Los Angeles 2025
In this special episode of Superlative, host and aBlogtoWatch founder Ariel Adams takes listeners inside Intersect Los Angeles 2025, a vibrant, community-driven watch event redefining how enthusiasts connect with brands. Unlike traditional trade shows, Intersect is for the brands, by the brands and it is a collaborative effort led by independent creators like Wes Kwok of Nodus, Peter Cho of Jack
No More Guesswork: Fred Savage on Authenticating Watches with Timepiece Grading Specialists
On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Fred Savage, actor, director, and founder of Timepiece Grading Specialists (TGS), about the evolving culture of watch collecting and the critical role of trust in the secondary market. Fred shares how his own experience as a collector led to the creation of TGS, a company dedicated to impartial authenticatio
Function Over Luxury: Giovanni Moro on UNIMATIC’s Tool Watch Philosophy
On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Giovanni Moro, co-founder of the Milan-based independent brand UNIMATIC. Giovanni shares the story of how two industrial designers transformed a shared passion for collecting into a globally recognized watch company. From the early days of designing the Modello Uno without a business plan, to building a reput
The Future of Watch Journalism with Chris Hall of The Fourth Wheel
On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams is joined by Chris Hall, watch journalist and publisher of “The Fourth Wheel”, to examine the changing landscape of luxury watch media and independent watchmaking. Together, they discuss the challenges of sustaining credibility in an industry where brands often prefer control over narrative, the impact of shifting from pri
Innovation, Community, and Craft: The Future of Hublot with Julien Tornare
In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Julien Tornare, the dynamic CEO of Hublot, to discuss the brand’s bold direction within the luxury watch industry. Tornare shares his journey across LVMH’s leading maisons, from revitalizing Zenith to taking on the challenge of steering Hublot, a brand renowned for its disruptive spirit, innovativ
Inside Deployant: Peter Chong’s Journey Through Watch Collecting and Media
In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Peter Chong, a veteran collector and founder of Deployant.com. Peter sheds light on why Singapore emerged as a leader in independent watchmaking appreciation, attributing it to factors such as its affluent populace, English proficiency, and long-standing support for horological communities and onli
Tracking Time: Why Accuracy Still Matters with Adam Tomeček of WristLog
In this episode of the Superlative Podcast, host Ariel Adams sits down with Adam Tomeček, software developer, watch enthusiast, and creator of WristLog, a digital tool designed for collectors who want to track the accuracy and wear-time of their watches. Adam shares his journey from purchasing his first G-Shock to developing a comprehensive platform that allows enthusiasts to log performance, moni
Redefining Time: Cédric Joos on Hautlence’s Bold Future
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Cédric Joos, the Brand Manager of Hautlence, to explore the vision and direction of one of Switzerland’s most innovative independent watch brands. Together they reflect on the company’s founding during the early 2000s renaissance of independent watchmaking, the challenges of producing unconventional moveme
Inside the World of Watch Repair and Restoration with Barry Cheung of Classic Watch Repair
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Barry Cheung, better known on Instagram as @BearWrist, and the Managing Partner of Classic Watch Repair in Hong Kong. Together, they trace Barry’s journey from an inquisitive watch enthusiast in university to his role in launching Hong Kong–based customization brand Undone, discussing the challenges and nu
Beyond Depth: The Passion Powering Squale with Andrea Maggi
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Andrea Maggi, owner and CEO of Squale. Andrea shares his insights into Squale’s journey, its design philosophy, and the delicate balance between honoring tradition and innovating for modern enthusiasts. This includes the sport’s deep ties to Italy’s spearfishing culture and the pioneering challenges of m
Exploring Leica’s Legacy and Future with Henrik Ekdahl
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Henrik Ekdahl, the Managing Director of Ernst Leitz Werkstätten GmbH. Henrik is now responsible for the Leica watch and accessories business and previously held roles at IWC, BMW, Rolls-Royce, and Cartier. The two discuss Leica’s entry into mechanical watchmaking and how the brand’s optical precision and
Understanding the Core of Swiss Chronometry with Andreas Wyss of COSC
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Andreas Wyss, CEO of COSC, the official Swiss chronometry institute responsible for certifying the precision of Swiss-made watches. Andreas pulls back the curtain on COSC’s rigorous testing processes, the evolution of Swiss watch movements, and how COSC plays a critical role in upholding the integrity of t
A Business History of Rolex with Pierre-Yves Donzé
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Pierre-Yves Donzé, a professor of business history at Osaka University, and the author of 'The Making of a Status Symbol: A Business History of Rolex.' The two dive right into Rolex’s history and how it has been largely undocumented, why the brand’s secrecy is a deliberate strategy to maintain its allure,
A Deeper Look Into Formal Watchmaking Education with Garrin Fraze
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Garrin Fraze, the Program Coordinator for the Watchmaking Program at Paris Junior College in Paris, Texas, as well as the owner of G. Fraze Horology. Garrin and Ariel delve into the complex realm of watchmaking, discussing the present shortage of skilled watchmakers, the significance of formal training, a
Two Men and Their Watches with Author Matt Hranek
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by multifaceted watch enthusiast and author of "A Man and His Watch”, Matt Hranek. Ariel and Matt dive right into Matt’s diverse career journey from photography, writing, and media, and why the emotional connection to watches is such a significant aspect of the hobby they both love. They discuss the current l
The Vision Behind D1 Milano with Dario Spallone
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is sitting down in person with Dario Spallone, the Founder of D1 Milan. Ariel starts the conversation by asking Dario to help define D1 Milan’s character and culture, and how enthusiasts should think differently about the brand in comparison to other watch companies. They talk about the brand’s mentality, how making a
A Deeper Look Into Swiss Manufacturing with Stephen Roemer of SWC Watches
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Stephen Roemer, the Founder of Swiss Watch Company. Ariel and Stephen begin their discussion by dissecting the complexities of watch manufacturing, particularly the differences between Swiss and Chinese production, and Stephen shares his insights on the challenges faced by micro-brands today. They talk ab
Revolutionizing Watch Publications with Wei Koh
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Wei Koh, the Founder of Revolution Media and the Rake Magazine. Ariel and Wei dive right into the evolution of watch media since they both started in the industry, and the current challenges that publications today have when it comes to attracting new audiences. They also discuss the impact of alcohol wit
The Artful Intersection of Beauty and Functionality with Max Resnick
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by independent watch designer Max Resnick.The two begin the show talking about the intricacies of watch design, the importance of consumer reactions, and the role of beauty in luxury timepieces. They discuss the challenges of innovation in established brands while addressing the current and future impact of
Vartkess Knadjian: A Story of Heritage and the Untold History of British Watchmaking
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Vartkess Knadjian, the CEO of Backes & Strauss. Ariel and Vartkess start their conversation by exploring the rich history of British watchmaking, the evolution of the watch industry in Ethiopia, and the dynamics of the diamond market. Vartkess shares his family's journey from the Ottoman Empire to Eth
From Gemstones to Timepieces with Jared Silver of SH Silver & Stephen Silver Fine Jewelry
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Jared Silver, the President of SH Silver and Stephen Silver Fine Jewelry. The two start by discussing Jared's journey from a background in gemstones to the watch business, the unique challenges of building relationships with luxury watch brands, and the innovative concept behind The Villa Menlo Park, a co
Rolex: A Gateway to Luxury with David Silver of The Vintage Watch Company
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by David Silver, the owner of The Vintage Watch Company. Ariel and David dive right into the history and allure of Rolex, the evolution of the vintage watch market, and the unique challenges of sourcing and selling vintage timepieces. David shares insights on consumer awareness of Rolex, the impact of celebr
BRAND STRATEGIES FOR SUCCESS IN HONG KONG WITH ALFRED LUNG
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by watch publisher and collector of timepieces, Alfred Lung. Ariel and Alfred Lung dive into the current state of the Hong Kong watch market, exploring the factors that have led to its decline, and the cultural interest in watches among Chinese consumers. They talk about the shifting preferences towards simp
DATA TRANSPARENCY IN THE WATCH INDUSTRY WITH HAMZA MASOOD OF WATCH CHARTS
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Hamza Masood, the Business Development Manager at Watch Charts. Ariel and Hamza start by discussing the intricacies of the watch market, focusing on the role of WatchCharts in providing data transparency and insights for collectors. They explore the challenges of data collection, the dynamics between the
STORYTELLING IN THE WATCH MEDIA LANDSCAPE WITH SEAN LORENTZEN
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by ABTW Team Member and Senior Editor, Sean Lorentzen. Throughout their conversation, Ariel and Sean delve into the complexities of the watch media landscape while discussing the challenges and transitions within the industry. They explore the importance of storytelling in connecting consumers with watch bra
SOCIAL DYNAMICS IN WATCH COLLECTING WITH TONY TRAINA OF UNPOLISHED WATCHES
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Tony Traina, the Founder of Unpolished Watches. Ariel and Tony dive right into the evolution of podcasting in the watch collecting community and how the watch collecting community has shifted from solo to social interactions. The two talk about the social dynamics that have emerged in the current era of c
THE JOURNEY OF DISCOVERY IN COLLECTING WITH GEORGE BAMFORD
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George are here today not just to talk about the complexities of watch collecting, but they are exploring the greater psychological compulsion to collect in general. Throughout their conversation they explore themes of risk aversion i
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