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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Small Business Casual is a podcast for entrepreneurs and creators who want to build a sustainable, cozy, and thriving business that fits their lifestyle. Host Emily Aborn covers topics like content marketing, productivity, customer experience, and behind-the-scenes business chaos. The show aims to make business feel less like a roller coaster and more like a walk in the park. Emily also offers copywriting and content marketing consulting for service providers, coaches, and nonprofits.
Episodes
Finding Your "UVP": Two Fun Ways to Uncover What Makes You YOU!
Text Emily! As a copywriter, I was recently asked by a business advisor what MY "UVP" (Unique Value Proposition) is."Well, I don't have one!" I replied. Me. A copywriter! The person who helps clients find their UVP all the time. If you don't have one either, don't know what it is, don't worry. We're not the problem. The problem is that everyone is out t
Staying in Your Lane: It's Not Just for Them, it's for You!
Text Emily! "Stay in your lane" usually gets taught as a branding rule: don't confuse your audience about what you actually do. While it's true, it's only half the story. The other side of the coin is that staying in your lane also protects YOU. Your energy, boundaries, time, margins, and creativity. It's self-preservation. In this episode, I talk about how your lane
Not All Stories Are Glamorous: Everyday Stories, Lasting Connection with Sara Lohse
Text Emily! Think your stories aren't worth telling? Think again! In this episode, my guest Sara Lohse helps us to find the stories in our ordinary lives that are hiding in plain sight. She shares how everyday moments can become compelling stories that build connection, make content memorable, and help guide people to new insights and inspiration. Our conversation explores how to uncover the
What to Do When the Math’s Not Mathing
Text Emily! Time feels a little weird lately, doesn't it? Being alive right now feels like a tilt-a-whirl.Between adopting our rescue pup (anyone else only got two brain cells left?), juggling a house, a business, and a zillion things at once, I've been living in a low hum of "gahhhhhhh!" A friend reminded me: this is a season, not a life sentence.In this episode, I'm sha
Your Brand Tells a Story with special guest, Jessica Mercier
Text Emily! Your brand is telling a story whether you meant it to or not. The question is whether or not it's telling the right one.In this episode, I sit down with the brilliant designer behind my own timeless branding, Jess Mercier, to talk about brands that tell a story. You'll also learn how Jess's own rambly intuition-led road brought her to where she is, and the work she does,
Why Wait? Starting over (and over again) before you're ready with Mary Foerster
Text Emily! Reinventing yourself could be the best move you ever make… In this episode, we get to hear the story of Mary Foerster, who challenges the assumption of when and how reinvention takes place. Mary speaks directly to those who feel stuck while promising them ideas for hope, transformation, and a restoration of their passion. You’ll hear how, even to this day with all her skills and expert
Transitions ARE the Work: Building in more runways and landings
Text Emily! It's tempting to think of transitions as temporaries. Dead zones. The throat-clearing before we rush in and get to "the real work". But what if the setup, the shutdown, and the in-between moments aren't the boring part... they're where the best work actually gets a solid foundation?In this short(ish) bonus episode, my new rescue pup Finch teaches me (the hard w
The Introvert's Guide to Networking (without the car salesman vibes) featuring Melissa Snow
Text Emily! In this conversation with Melissa Snow, we dive into the often unspoken realities and speed bumps of entrepreneurship, especially for women. Melissa's story reveals the nature of starting a business and the necessity of adaptability, consistency, and courage.Melissa reminds us that we don't have to fit the mold to find our fit. We discuss what makes networking actually work,
Do We Really Need More "Relatable" Content?
Text Emily! "Just be relatable!" Ahhh, I love me some generic advice overly spewed on the internet, don't you? What exactly does it mean to be "relatable"? How on earth are you even supposed to do that?What if I don't wanna' be relatable? And is relatability really the GOAL? In this episode, I explore how relatability for relatability's sake is about as effe
Fresh Outta' Magic? 5 Ways to Rekindle the Spark
Text Emily! Once you hit the 2, 3, 6... going-on-15-year mark in business... you've come up with A LOT of ideas. So, what do you do when you're fresh out?! When the well runs dry, and things just feel a little... flatlined? In this episode, I'll help you go from ennui to elation as we reinvigorate the spark with some out-of-the-box ideas and experiments (none of which require you to
Is Consistency for the Birds? Eradicating the hobgoblins
Text Emily! Is Consistency for the Birds? We often treat "consistency" as one of the 10 Commandments of Business. Like changing your mind or backing away is a character flaw. In this episode, I make the case that, at least 50% of the time... it's the other way around, and walking away is being consistent with the truth of YOU. There's smart consistency: Showing up reliably and
Are You Accidentally Turning Your Community OFF?
Text Emily! No one wants to be the bad guy in their own story, of course… but it can go a little too far sometimes. I see it on website after website. Not villains who are posing as saints, but innocent, well-meaning service providers and practitioners who accidentally make themselves the hero of a story that’s supposed to be about their clients! In this episode, we get into what it means to make
Keys to Building Something Sustainable & Meaningful with Alex Sanfilippo
Text Emily! I've raved about PodMatch on this show more times than I can count, so when PodMatch founder, Alex Sanfilippo, said YES to being in my guest seat, suffice it to say, I was over the moon! But we didn't just talk podcasting. Alex took us to the lower points behind the highlight reel and a failure he experienced that propelled him to where he is today.From selling used golf ball
Should You Put Pricing on Your Website? 5 Service Providers Weigh In
Text Emily! To put pricing on your website or not to put pricing on your website... that is the question! Turns out the answer is more interesting than a simple yes or no! In this special bonus episode, I bring in five expert service providers who share their take and the why behind it. The Quick Decision RuleSelling something standalone and the same price for everyone, like a session or a worksho
What If There's Nothing to Prove?
Text Emily! The performing to earn our worth, our rates, our friends, our place at the table, our right to take up space... here's the lesson I keep learning: All that proving doesn't get us the thing. In fact, it usually blocks it.In this episode, we get into the invisible engine of proving and how it can run so much of our striving and doing. I'm sharing candid stories and honest
Receiving Cash & Compliments
Text Emily! We spend a whole lot of energy trying to make more, attract more, and sell more, but very little on learning how to actually receive what's already trying to reach us. This week, I'm talking about the unglamorous missing link in so many "abundance" conversations: Building (slowly) the capacity for the receiving.We get into why receiving is so hard, what it's co
What Does it Mean to Charge Your "Worth"? with Karen Kenney
Text Emily! "Charge your worth." You have heard it a million times, I've heard it a milliona nd one. And, between you and me...I'm tired of it! It's that it's wrong or bad advice, but no one every takes time to stop and ask the question underneath it... What is "worth"? How do I know what my worth is to charge it?! And can it really come down to a number we
AI "Tells" & What They're Costing Us
Text Emily! "It's not X, it's Y", the rhetorical "honestly?" and oh, the em-dashes! The overt tells and... the little gut feelings when you suspect AI... what are they costing us? When our readers and listeners' spidey senses go up, when their AI radar is activated, it can quietly cost you their trust. Which means it can also cost you business.In this episode, I
Leave It or Live It? Permission to Quit and the Power to Persist
Text Emily! I learned two very simple and polar opposite lessons in June: Quit what you hateKeep going on what mattersThe key is mastering the art of discernment to determine which is which!Lesson #1: Leave It - If you don't like it, quit! If something in life or business is coming up with more "cons" than "pros", you don't need to try to convince yourself it's a
Stuff They Don't Say: The Business Owner Roller Coaster w/Kristy Ouellette
Text Emily! Since 2014, Kristy's been pivoting, innovating, and doing things differently as she stays visible in a highly competitive industry. In this episode, I sit down for a candid conversation with Kristy Ouellette, founder and owner of Mickey Guru Travel Company. We get into all the twists, turns, speed bumps, roller coaster rides, and magic of entrepreneurship: How Kristy and I met (th
Being Intentional Where You Show Up - Both Online & Off!
Text Emily! With limited bandwidth and a desire to reduce digital distraction, all while INFINITE options tug at you... How do you decide where to actually put your time, energy, and efforts? Is social media for the birds at this point? How do you make time for more showing up in real life? How do you choose things that won’t make you completely exhausted? In this episode, we’re going to answer al
5 Ways to Connect & Be Seen: How Who You Know Increases Your Visibility
Text Emily! In last week's episode, we talked about how the next person you meet could change your life. Today, we're talking about what happens after you meet them, and more importantly, how other people can help you be MORE VISIBLE.In this special compilation episode, I bring together FOUR guests whom I know, like, love, and trust to share five out-of-the-box ways to increase your visi
The Next Person You Meet Could Change Your Life
Text Emily! The best advice I ever got was just six words: "Get out there and meet people!"A former business advisor nudged me out of my retail shop and into the community over eight years ago. Her words changed my entire life. And today, I hope they change yours too!No matter what you're seeking: growth, clarity, connection, new friends, next steps, the answer is almost always in t
Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value
Text Emily! "I can't post unless I'm adding value."Sound familiar?We've all said it (or thought it) at least once or twice. "Delivering value" has become a silent gatekeeper for our content, and the idea of what "value" means can stop us cold. We hold off on emailing our list, posting on social, or pitching that podcast until we have the perfect freebie
Is Authenticity Dead? Bringing Fresh Life to Overused Buzzwords
Text Emily! "Authenticity" used to be one of my favorite words of all time! It meant something real, genuine, original, of the utmost quality. It offered permission to show up as yourself, not perform or pretend!Then... #internet.Suddenly, everyone was "stepping into their authentic self." From every coach, in every caption, selling every course, the word was everywhere. And wh
Going 100% in on YOU: How "all-in" changes everything
Text Emily! 3 Years ago, when I started this podcast, I decided to go 100% in on myself. The first of many times I would show up for ME. I’ve learned since that when you take a bet on yourself, when you’re willing to go “all in”, you end up showing up even more fully for others. Today, to celebrate the 3-Year Podiversary of Small Business Casual (previously named “Content with Character”) and my 4
What if You Just Tried It? The Power of Experimentation
Text Emily! Instead of overthinking, what if you experimented about it instead!? “Don’t get stuck with where you have not succeeded. Go on to something else. You don’t know what will unfold.” - Natalie GoldbergIn this episode, we get into where experimentation and "just trying it" fits into life and business, and how a try-before-you buy mentality can end up being a winning strategy for
When to Throw in the Towel (and When to Push Through)
Text Emily! When to hold em’ and when to fold em’... THAT is the question. And in creative ventures and businesses, it’s one of the hardest things to answer when it comes up. When do you quit, stop pushing, throw in the towel, and when do you keep going?While there’s no clear answer, magical checklist, or formula, there are some questions you can ask yourself and some gut checks that can help give
Too Many Cooks in the Kitchen: When Serial Help Becomes a Recipe for Disaster
Text Emily! Have you ever seen a business owner pay for help and then get all a gazillion different opinions from Mary, Larry, Harry, Tom, Billy, and Sally? Maybe it's been YOU seeking helper after helper whose help isn't "working"?It can be really frustrating and entirely unhelpful when we poll everyone and anyone for help on how to move forward and proceed. Too many cooks in
Leaving the Casino: Building a Business that Actually Works for YOU with Jessica Lackey
Text Emily! Have you been burned by bro marketing? Exhausted by all the social media hacks? Underwhelmed with the "just manifest it" advice? If so, you're going to LOVE the wisdom of my guest, Jessica Lackey. Jessica reminds us that when you play by their rules, the house always wins in the entrepreneurial casino. We discuss how to stop betting on tactics and build a business that a
Business Owner Guilt Trip: Overcoming False Guilt
Text Emily! Do you feel guilty if you don't post or engage on social media for a week? Do you feel like you did something WRONG if you just spent an hour scrolling instead of being productive?I recently asked this question about social media guilt on LinkedIn, asking people to share their experience with this no-win guilt phenomenon, and the comments and solidarity totally surprised me! Lots
Human vs. Search Engine: A modern SEO strategy with Sarah Moon
Text Emily! Over 80% of internet users rely on search engines regularly, and billions of searches happen every day! If you're not thinking about how people find you through search, you're missing a massive opportunity for your business. In this episode of Small Business Casual, I’m joined by Marketing and Business Strategy Consultant, Sarah Moon, for a deep dive into what’s working in se
DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your Business
Text Emily! Calling all word nerds!! And, of course, non-word nerds who are ready to start writing with more impact. This episode is for you! We’re getting tactical and hands-on as I share tiny writing shifts that make a massive difference in how your emails, social posts, web copy, and marketing land. These aren’t complicated shifts. You don’t need an MFA in Creative Writing or to spend the next
Words that Build Trust
Text Emily! In the world of AI, misinformation, and a whole lot of suspicious stuff out there in the ether... building trust matters more than ever as small business owners and creators! In this episode, we’re going to get into what you can do to build it apart from simply saying, “Trust me!” We're laying a foundation of trust by addressing 5 important pillars you can't afford to overloo
Entrepreneur vs. Small Business Owner: What's in a Name?
Text Emily! Entrepreneur, Freelancer, Self-Employed, Business Owner, Small Business Owner, Founder, CEO... what's in a name? Don't they all just mean the same thing? Does it even matter what we call ourselves? Does it matter what we call our clients? In this episode, we’ll explore why "entrepreneur" vs. "small business owner" feel a bit different. We'll get into
A Matter of "Semantics": Dirty Word or Secret Weapon?
Text Emily! Words aren't neutral. The specific words you choose shape how people perceive you, your business, and your message.Sometimes, it's just a word, and trying to find the exact right one is just overthinking in disguise, and sometimes... the tiniest words matter. Two words, two different ways of saying the same thing, can feel completely different and set a totally different tone
If it Takes 10, Do it Then! Weekly Love Note with Emily ❤️
Text Emily! You know what I'm talking about... That ONE thing that's been sitting on your to-do list for weeks, taking up mental real estate, making you feel behind. I can all but guarantee that the mental weight of NOT doing it takes WAY more energy than just doing the damn thing!In this week's Love Note, I share with you the results of my mini-four-week Love Notes Experiment and c
Your Best Isn't Perfect: How to lean into your personal best
Text Emily! We're wrapping up our series exploring Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to do your best, not to be confused with "be perfec
Weekly Love Note from Emily! (5 ways to burn brighter vs. burn out)
Text Emily! OOPS! I already failed on my ten-minute self-induced time cap for these weekly love notes. Forgive me this once, and I will try not to let it happen again! I had too much GOOD stuff to share with you this week! I'm sharing five perhaps uncommon things that have been helping me feel happier lately. Big time happiness boosters sans dopamine crash and without the cost of selling your
Stop Guessing, Start Asking: The Cost of Making Assumptions
Text Emily! Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to stop making assumptions and how freeing it can be. This
Weekly Love Note from Emily! (like a voice memo, only better)
Text Emily! Just like I'm always encouraging YOU to do, I'm experimenting here on Small Business Casual!For the month of February, each Friday I'm going to give a little love note, an extra helping, a brief, to-the-point weekly episode where I'll share something along the lines of: A lesson learned or challenge faced and the outcome A cool new tool or resourceA podcast episode
It’s Not About You: The Freedom of Not Taking it Personally
Text Emily! Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. T
An Extra Helping: Resources & Updates from Emily
Text Emily! I'm breaking all the cardinal rules of podcasting and marketing in this one and giving you a grab bag of things that've been on my heart and mind as many of us face what to say, how to help, and what our role is in the world right now. In the episode: 3 Resources I've found helpful in navigating the current news climateMy new PodMatch network member status and what that
The Hidden Cost of Broken Promises: Being Impeccable with Your Word
Text Emily! Today, we’re digging into the ancient wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it c
Discover Your Brand Personality: Amplify your message and increase your connection
Text Emily! AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn. Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content you share. It's the signature and imprint of YOU in your business. It's how you stand out instead of blending in. In this episode, we talk abo
Clarity Over Cleverness: Writing Titles People Actually Click
Text Emily! What makes a good subject line? How do you write podcast titles, website headlines, and taglines that actually work and get people to take action? In this episode, we cover simple dos (and dont's) for writing titles, headlines, subject lines, and more without overthinking it. I'll show you why clarity beats cleverness (almost) every time.You don't need the "perfect&
Slowing Your Scroll: Digital Minimalism Practices That Reconnect You to Life
Text Emily! In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech. In this episode, we explore digital minimalism and how going screen-free can help you find focus, build stronger relationships, and create space for what truly matters. What is digital minimalism? How to be more
More than "Just Words": Crafting a Message that Goes Deeper
Text Emily! Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out. In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours. Inside this episode on Brand Messaging:
Deeper, Not Wider: 3 Unexpected Ways to Niche Down
Text Emily! To Niche or not to Niche? It’s the question more often than we’d probably like it to be. That's the case for me anyway (no one puts THIS baby in a corner!) In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way. Is it pronounced, "neesh" or "nitch"? What is a niche, really? What can a niche provide your
Decluttering & Deprioritizing: 5 things to leave in the dust
Text Emily! What if the secret to a better life and business is doing LESS?Not less of everything. But less of the wrong things.In this final episode of 2025, we’re not focusing on what everyone else is doing… this isn’t your big goal-setting, vision boarding, new year, new you episode. Instead, we’re cleaning house! Deprioritizing, decluttering, and getting really honest about what’s NOT coming w
Reclaim Your Brain: Breaking Free from the Algorithm
Text Emily! “Our brains are sprinting while clocks stay still.” - Researcher, Helena GrieveIn 2024, a Cambridge physics team tracking circadian data noticed the average human day feels 8% shorter than ten years ago—even though atomic time hasn’t changed.The cause: information velocity. The average person now consumes more data in a week than their grandparents did in a year. Each notification trig
Deciding Who You Are
Text Emily! Every year teaches us something. (well, probably a lot of somethings). This year's lessons changed my life and business from the inside out. It was a year of sneaky, quiet, LOUD lessons and hard truths that made me question everything and get clear and grounded on what matters most. In this special end-of-year episode, I'm sharing my 3 top lessons of the past year and how eac
2025 Podcasting Debrief: Insights & Wisdom to Guide Your New Year
Text Emily! As you will hear in this episode, podcasting can change your life. Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights and wisdom to provide you with info you can u
From Depleted to Restored: Which Type of Rest Do You Need Most?
Text Emily! Feeling tired? Drained? Run-down? Exhausted? Insert your adjective of choice here, and buckle up as we get into the seven reasons WHY your tank might be empty. I get into Dr. Saundra Dalton Smith's 7 Types of Rest, why they're so important as business owners, and simple ways to incorporate them into your workday and life. The goal is to help you move from depleted to restored
Beyond the Double Tap: 4 Ways to Actually Support Small Businesses & Creators
Text Emily! Words of appreciation, thanks, encouragement, and gratitude have been continuously shortened in today's fast-moving world:"I Love You" has become "luv u""Thanks" has become "thx" or simply "tsm" and many are just double-tapping, dropping a "Congrats!" or "Love it," to the comment thread. Hearting it doesn't
Say "NO" to Awkward Networking with special guest, Ande Lyons
Text Emily! Join us in kissing those awkward networking situations goodbye in this special guest episode featuring, Ande Lyons. In this episode, you'll get anything but cookie-cutter networking advice as Ande helps to reframe networking from schmoozing and dead fish handshakes to spaces of curiosity, connection, and community. We get into: Why networking can often feel icky, transactional, bo
Does My Business Really Need A...
Text Emily! ...Lead magnet, website, funnel, email list, newsletter, Substack, social media presence? When it comes to all these things your business supposedly "needs", a lot of it is just unnecessary pressure to be everywhere. Doing all the things, creating all the optins and freebies and video content can lead straight to exhaustion, a diluted message, ineffective strategies, and more
The Cost of Yes: Saying "no" with kindness and ease
Text Emily! Sometimes saying "yes" can cause us undue stress and leave us feeling overcommitted, behind, and even resentful. Yes can cost you time, money, energy, burned bridges, quality, and more. In this episode, I talk about building a thriving business that isn’t about saying yes to everything and everyone; it’s actually about saying NO more often. This two-letter magical strategy ca
The Website Mistake Even Experts Make with special guest host, Jenny Belanger
Text Emily! You are in for a TREAT with this bonus episode. No tricks, I promise. When I listened to episode #96 of Jenny Belanger's podcast, Small Business Website Design Made Simple, I reached out immediately to ask if I could share it on my show with YOU! Jenny is a WordPress website Designer and Creative Director at Jenny B Designs as well as a fellow New England Podcast Group Member. As
Making Good Decisions, Better! What makes a bad decision bad?
Text Emily! How do you know if a decision is good or bad? Can a good decision have a bad outcome? Can a bad decision have a good one? In this episode, we’re going to turn over this concept of what makes a good decision good and a bad decision bad AND I’ll give you some curated tips on making BETTER decisions, no matter how great or small! What a Taoist parable can teach us about the decisions we m
Damned if you do, damned it you don't!
Text Emily! It seems no matter what you do (or don't do), someone, somewhere has something to say about it. You can't and will never make everyone happy. Certain people will never be happy no matter what you do, and you most certainly can't make everyone and yourself happy at the same time. In this episode, we discuss choosing the right strategy for YOUR life and business for your m
The Dark Side(s) of AI: Where to draw the line in YOUR business
Text Emily! You might think it's saving you time, but what's AI costing you and your business? “When I see a post from friends or colleagues that screams, 'AI WROTE THIS,' I scroll right by. You might think it’s saving you time, but it’s causing you to lose a member of your audience. I want more of you and your authentic voice. Not the voice of a tool you’ve outsourced your tal
Removing the Ghosts that Haunt Your Business (sage not required)
Text Emily! All sorts of ghosts can haunt our businesses… from missed opportunities, forgotten content, and neglected relationships that are all but decaying away. Don't worry, you can put away your sage...And you won't need your book on exorcism or spell-breaking... This episode has all you need to look the ghosts that haunt your business in the eye and shoo them away. Time to breathe s
Does Your Business Need a Rebrand? With special guest, Lindsay Dreyer
Text Emily! Almost every business owner finds themselves asking the question at one point or another, "Does my business need a rebrand?"How do you know when it's time to fully overhaul your brand and when it's time for a simpler refresh? I'm joined by my fellow cozy small business owner friend, Lindsay Dreyer of City Chic Real Estate (rebranding to REVERIE in October 2025)
Small Talk that Keeps us From Playing BIG
Text Emily! In last week’s episode, we talked about literal small talk… the awkward weather banter at a networking event, the Zoom conversation you get stuck in that seemingly goes nowhere fast, and the idle chit chat that’s draining.We learned that while small talk SEEMS small, it can act as a catalyst for bigger conversations and deeper talk. What starts small can have a BIG impact. Today, we’re
Making Small Talk BIGGER
Text Emily! Do you dread swapping senseless words with cashiers and strangers out in public? Do you go out of your way to avoid neighbors, coworkers, or people you know at the grocery store lest you get stuck in idle chit chat? Do you get heart palpitations thinking about discussing the weather at a networking event? If so, you may have an aversion to SMALL talk. And yes, you may be entitled to so
When Business Threatens to Take Over Your Life
Text Emily! You are not "just" anything. You're not just a business owner, parent, spouse, community member, speaker, podcaster, writer, etc. You're a multifaceted human being who gets to bring your WHOLE self everywhere you go! Just like a recipe made up of lots of parts and pieces, a dash of this and a dash of that, we are too. In this episode, I'm sharing some ideas tha
Why I kissed “content” goodbye: 3 lessons from a podcast rebrand
Text Emily! The Content with Character has a FRESH face and has been rebranded, officially, to Small Business Casual! This is the FIRST episode in our new digs where the goal is to help us create small businesses that feel like ahhhhhh, home. On this episode, I share a little bit of why I changed the name and am steering away from "content" a bit more in general, plus three lessons learn
Become Their FAVORITE Podcast Guest (LIVE Workshop Re-Air)
Text Emily! Listen, enjoy, and walk away feeling empowered and ready to become their FAVORITE podcast guest. Join myself, Barb Davids, and Ande Lyons in this LIVE re-aired workshop as we dish out insider secrets and goodies to help you UP your guesting game!The conversation includes: How to ruin a good pitch FAST by making a crucial mistakeHow to set yourself apart even in a noisy industry Tips fo
6 Flavors of Failed Collaborations: a heaping scoop of wisdom
Text Emily! Just like not all DIY home projects turn out like your Pinterest board... not all collaborations end in sunshine in rainbows. And some downright fail. Flop. Fizzle. Fallout. Failure is inevitable when you're experimenting, trying something new, and collaborating with others. While it might not be so tasty in the moment, failure is full of invaluable wisdom if you're willing t
Collaborations gone RIGHT: 6 Key factors for the BEST collaborations
Text Emily! Want to partner up with collaborators and spark collaborations that give you the goosebumps!? It takes two to make a thing go right (it takes two to make it outta’ sight), and that’s exactly what I believe the best of the best collaborations create - an outta' sight experience that leaves everyone feeling good.In this episode, I shed light on 20 different ways collaboration could
Beyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dave Campbell
Text Emily! How do I grow my podcast? How do I grow my business? They seem like good questions, but in reality, they’re a bit open-ended… hard to define. What does “grow” even mean? I’m doing something totally different in this bonus episode!This month is all about COLLABORATION on the Content with Character podcast and in the name of collaboration, I wanted to share this powerful takeaway from a
Your Guest Prep Talk (Tips for Podcasters & Speakers)
Text Emily! I've seen far too many podcast guests and speakers who are just winging it... Underplaying the gift and opportunity of being a guest, their lack of preparation translates into less impact and being just a tad uh, underwhelming. In this episode, I'm going to give you some KEYS to being an outstanding podcast guest or speaker, what you need before getting started, and what you
The REAL Numbers of Podcasting: Time, Money, Energy, Possibility
Text Emily! Looking to be a guest on more podcasts? Want to improve your guesting/hosting skills and be a better collaborator? This month, we're breaking down the numbers to help you become even BETTER and know how to spend your time, money, and energy for maximum possibility. Business is a balance of profit and soul and podcasting is a blend of art (heart) and science. Knowing the truth of t
9 Ways to Overcome Overthinking
Text Emily! I can overthink, outthink, rethink, and retroactively think my way into anything BUT momentum. Can you relate? If so, this episode is for you! This episode is for you if you identify as an overthinker (or just a little too much thinker) at times. We're going to get into the importance of overcoming overthinking so we can gain clarity, confidence, and momentum by quieting the inner
The 5 Spheres of Influence & How to Nurture Each One
Text Emily! You can't (and don't need to) keep up with everyone you meet at the same level or frequency. Not all feedback is equal feedback and your marketing doesn't translate to every last person you interact with. Simply put: Your business isn't relevant to everyone. But that doesn't mean some people are more valuable than others or deserve to be discounted. Everyone yo
6 Tiny, Big Business Game-Changers: reminders for the season you’re in
Text Emily! No matter your pace right now, no matter what you can and can't accomplish or check off your to-do list, you're not broken, behind, or failing. You’re right where you need to be. This episode gives you 6 tiny, impactful reminders to help you focus on taking the steps, in the season you're in, and do what you can. Short and sweet, here are 6 things that've been on my
5 Ways to Increase Psychological Safety in Your Marketing
Text Emily! In a world full of loud opinions, tearing people down, judging, and polarization... It doesn't always exactly feel "safe" to contribute your thoughts and ideas. I've held myself back many times on a comment, or speaking up with an idea because I didn't feel safe sharing my viewpoint or belief. You can choose to do things differently. You can choose to be a busi
Overcoming Creative Blocks
Text Emily! What’s really behind our creative blocks? Are you actually "blocked" or is there a truth trying to make its way out and give you a message? Sometimes what looks like procrastination, resistance, boredom, and blocks is really your inner self raising its hand to deliver a message.Nothing is wrong with you, and you don't need to put your "fixer" hat on. But the cr
Social Platforms: Review & Regroup Your Social Media Presence
Text Emily! Were you sick of social media, uh, long before yesterday!? I'm not alone in the sentiment that modern social media is problematic in a lot of ways. But... don't worry, this episode isn't completely bashing social media! I'm showing the value in it as I encourage you to keep going, even when you don't feel like it or don't feel like it's working for yo
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