The Game with Alex Hormozi
Alex Hormozi, an entrepreneur and investor, hosts this podcast where he shares strategies for acquiring more customers, increasing profit per customer, and retaining them longer. He also discusses the failures and lessons he learned on his journey from a $100 million to a $1 billion net worth.
Episodes
How to Rank Life Priorities When Everything Feels Important
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Most people let life design their priorities by default and wonder why they feel empty in the end. In this birthday episode, Alex gets unfiltered on the 10 life categories most people claim to care about and how to rank them. He explains why he believes optionality is
Every Business Owner Should Watch This | Ep 1006
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Husee's father built a dental practice over 30 years but nearly ran it into the ground by being the only person who could run it. In this episode of Scale or Fail, Alex diagnoses the single constraint killing the business: one doctor, three locatio
How to Make Money With Social Media (My Exact Playbook) | Ep 1005
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Algorithms reward what most people like instead of what your best buyers need. In this episode, Alex shares behind-the-scenes data on how his most-viewed videos produced zero sales while lower-viewed, advanced business videos generated the most revenue. He also shares a high
How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004
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Kaleb's roofing company was doing $20K a month and closing one in every 20 doors knocked in just two months. In this episode of Scale or Fail, Alex identifies what's holding the business back and builds the high-volume repairs machine nobody else w
A Video to Watch if You're Ambitious and in Your 20s or 30s | Ep 1003
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One of the most tragic things in life is to work hard, reach the top, and realize the prize was never worth winning. In this episode, Alex breaks down an underrated question in business and life: who designed the game you are playing? And do yo
How to Price a Service Business So It Actually Makes Money | Ep 1002
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Joey Goone runs Utopia Experience, a St. Louis event planning company that grew its average deal from $34K to $44K in a year. But his prices are made up line by line, and margins are thin. Plus, he converts leads 10 times more than his two full-tim
Get Rich While You Are Young | Ep 1001
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A dollar invested at 25 might be $90 by the time you're 70. The same dollar invested at 45 gets you a ninth of that. In today’s episode, Alex explains why the same effort pays more when you're younger. Before the age of 30, your money, skills, energy, reputation and whatever else is going
How I'd Turn One Event Into $2.5 Million | Ep 1000
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Dr. Zyad bought an 18-year-old concierge medicine practice and grew it from $1.8M to $3M in 18 months with $600K in profit. But after losing $55K on a bad marketing agency, marketing is still the bottleneck standing between him and his $15M goal
The X Factor: Why Dolly Parton Was Impossible to Ignore | Ep 999
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In a world where anyone can make content with a single click, the message is no longer the only thing that matters. The messenger matters as well. In this episode, Alex explains what made Dolly Parton a once-in-a-generation superstar, the sc
If You Hate Selling, Watch This | Ep 998
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Tina turned her son's recovery from autism, ADHD, and epilepsy into a $770K business with 72% margins. But she's still answering every DM. In this episode of Scale or Fail, Alex breaks down the belief holding most mission-driven founders back an
3 Signs You’re Going to Be a Successful Entrepreneur | Ep 997
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What holds back million-dollar business owners is not tactics but character. In this episode, Alex shares the three behavioral patterns that separate entrepreneurs who scale from those who stay stuck, and why the traits required to win in busine
How to Think Like the Top 1% | Ep 996
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Entrepreneurs often make mistakes by defaulting to intuitive solutions when a big business problem might require counterintuitive solutions. In this episode, Alex breaks down the top counterintuitive moves that scale a business, from pricing and hiring to niching down and doing more of what's already wo
Improving Team Performance Through Elimination | Ep 995
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In most cases, business owners know what they need to do to improve team performance. The delay between knowing and doing it is what costs them. In this episode, Alex defines what organizational culture actually is, why the worst person on the team sets the bar for everyone else, and the most powerful s
3 Stages of Building a Personal Brand | Ep 994
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Most business owners have priorities, plural, which is exactly the problem. In this episode, Alex breaks down the single most strategic question in business, walks through every annual priority he's set across fourteen years, and reveals why havin
The Case Against AI | Ep 993
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AI hasn't canceled every other form of leverage. It just gave entrepreneurs a faster way to work, even on the wrong things. In this episode, Alex makes the case that the businesses winning right now aren't winning because of AI. The highest levera
One High-Stakes Decision Changes Everything | Ep 992
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Most sales objections aren’t objections. They’re excuses for giving power away. Today, Alex breaks down the psychology behind high-stakes decisions and shows how the same frameworks that make people more powerful in their lives can teach them how to sell better. The goal isn’t to pressure a prosp
The One Question to Ask About Any Relationship | Ep 991
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Many people settle for someone who just showed up—they call it a relationship, and then wonder why they’re struggling. In this episode, Alex and Leila break down the only question that matters when choosing a partner. From the traits that rub off over time to why needing a partner is the fastest way to pickin
The Offer So Good People Feel Stupid Saying No | Ep 990
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A perfectly crafted offer will still lose to a page full of testimonials. In this episode, Alex explains why starting for free is the fastest path to scale a new business. He also shares the four elements of compelling proof that beat promise every time.
In this episode
00:00 Always start for free
04:28 Pr
Economies of Scale, Vertical Integration, and the Brand I Love Most | Ep 989
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Dominating a market once is hard. Staying unbeatable is an intentional structural decision. In this episode, Alex walks through three strategic advantages that make the biggest businesses in the world nearly impossible to compete with, and how any founder can start building them from day one.
I
Why Winners Say No | Ep 988
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The early stages of business growth require exploration. However, progressive scaling requires isolation, focus, and ruthless prioritization. In today’s episode, Alex explains why the best opportunities come after doing the work, why winners separate themselves by saying no, and how speed in decision-
How I’d Scale This Business From $1M to $3M
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Most businesses don’t have a growth problem. They have a volume problem. In this episode of Scale or Fail, Alex helps a seven-figure sticker education business unlock its next stage of growth by fixing the biggest constraint: customer acquisition. H
Why Saying Your Business Isn't Scalable Is the Wrong Diagnosis | Ep 987
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Every business is scalable. Some are just harder to scale than others, and most owners can't tell the difference. In this episode, Alex bursts the one belief that kills more businesses than bad markets, bad products, or bad timing combined. The problem is often not the business model or the industry. It’
Scaling a $300K Moving Company in 60 Minutes
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Selling labor by the hour in a service business is a race to the bottom. In this debut episode of Scale or Fail, Alex sits down with Nas, founder of Flexdolly, a $300K moving company in San Diego, to diagnose everything holding the business back. Us
The Downsell Math and How to Build an Offer Worth 10x More | Ep 986
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The middle of the pricing spectrum is where most businesses die. In this episode, Alex breaks down the math most owners never run and offers three frameworks for building an expensive offer without starting from scratch. He also explains how speed,
The Only Two Numbers That Decide If Your Business Survives | Ep 985
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Methods expire, but models remain the same. In this episode, Alex breaks down the only ratio that determines whether a business lives or dies, scales or stalls. He demonstrates how to calculate it, why it must be adjusted as the team and operati
3 Levels of Building a Personal Brand | Ep 984
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A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He al
How to Create Content That Leads to Buyers | Ep 983
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Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he b
The Barbell Strategy for Surviving the AI Shift | Ep 982
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The rules haven't changed. Superior technology still beats inferior technology, every single time, from the Stone Age to right now. In this episode, Alex explains what AI means for business owners, why the last thing people will ever get paid to
The Psychological Power That Wins Every Negotiation Before You Sit Down | Ep 981
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Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to sy
I Caught My Employee Stealing. What Should I Do? | Ep 980
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Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and str
The 4 Ways To Build Trust | Ep 979
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What does trust actually mean? How do you know that you trust someone? In this episode, Alex defines four types of trust and the two variables that determine each type. He offers a precise framework for understanding trust in relationships, beco
Stop Trying to Fix the Thing That's Working | Ep 978
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Many entrepreneurs hide behind the belief that their businesses aren’t scalable. They want problems to stop so they can scale easier and faster. In this episode, Alex busts this myth, arguing that the demand for a problem-free business is t
How to Trade Your Way to a Better Deal Without Moving Your Price | Ep 977
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Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the f
How to Build a Brand in the Age of AI | Ep 976
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AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In this episode, Alex breaks down the creator risk continuum, explaining exactly where AI will disrupt first, and lays out the only strategy that will keep brands alive in this era.
The 4 Paths To Mega Money | Ep 975
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Many people stay broke chasing shortcuts. The wealthy play a different game. In this episode, Alex breaks down the four paths that create massive wealth and explains why nearly every billionaire follows at least one of them. From bootstrapping busin
The Bouquet Theory of Building a Brand From Zero | Ep 974
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Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working o
Most Businesses are Hard to Scale | Ep 973
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The difference between a business that compounds and one that bleeds isn't hustle but structure. In this episode, Alex breaks down the five structural advantages that separate businesses built to last from the rest. From retention math that lets owne
How to Monetize an Audience Without Selling Out | Ep 972
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Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now,
Watch This If You Own a Service Business | Ep 971
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Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offer
Stop Waiting for Clarity | Ep 970
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Waiting to get clarity before taking action is a losing strategy. In this episode, Alex shares six principles for building capacity even when the next move isn't obvious. The secret, he argues, isn't knowing what to do. It's preparing so relentlessly that when the fat pitch finally comes, the prepared are alr
Solving 6 Scaling Problems | Ep 969
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Bigger businesses demand bigger tradeoffs, but most business owners just don’t want to pay them. In this episode, Alex coaches six business owners through the real bottlenecks stopping them from scaling. He breaks down why inbound and outbound sales
4 Ways to Use AI in Your Business | Ep 968
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You don’t need to become an AI company to win. Build a company that uses AI better than everyone else. In this episode, Alex breaks down exactly how AI is changing marketing, sales, customer support, and operations without replacing the fundamentals
The 5 Things I Look For Before Starting Any Business | Ep 967
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Most struggling entrepreneurs are working hard in a bad business and don't even know it. In this episode, Alex breaks down the five structural advantages that separate businesses that compound from those that stall. No amount of hustle can fix a str
The Two Changes That Grew This Business 44% in One Year | Ep 966
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Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-
How My $250 Million Portfolio Actually Makes Money | Ep 965
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Acquisition.com does more than selling books and advising entrepreneurs. Today, Alex breaks down ACQ’s flywheel from converting eyeballs into email lists, books, and school communities to ascending the right people into different tiers of the advisory experience. The revenue is then deployed into real
Before You Run Ads, Fix This One Thing First | Ep 964
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Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national. They're probably wrong on all three. In this episode, Alex engages four educational business owners struggling to scale. The diagnosis and fix are the same across the industries. Fi
Stop Ignoring AI | Ep 963
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AI is here, and businesses that don’t adapt will be left behind. In this episode, Alex explains why adopting AI should be the top priority for any entrepreneur, leader, or employee. He shares insights on how AI-first businesses are already outpacing the
How to Scale an E-Commerce Business Past the $10M Wall | Ep 962
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In this Q&A episode, Alex advises business owners on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving finan
Embrace The Cringe | Ep 961
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In this Q&A episode, Alex, who sold his e-commerce company for $46.2 million and set a Guinness World Record, answers key questions from business owners looking to scale. He advises them on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a def
One Step Away From Collapse (Here’s How We Fixed It) | Ep 960
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Joel built a $6.4M travel hedging company, but 85% of his customers come from one channel. If that channel dies, the business dies with it. In this episode, Alex Hormozi breaks down exactly how to fix this problem and turn a fragile business into a s
How To Stop Solving Problems That Do Not Exist | Ep 959
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Scaling any business requires a clear input-output equation that defines core actions to drive revenue growth. In this episode, Alex Hormozi (whose service companies generate over $30M annually) advises five entrepreneurs on how to scale their stagnant service businesses. To achieve success in entrepre
How to Grow Your Brand In 2026 | Ep 958
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In the past 12 months, Alex Hormozi's social media exploded with 3 billion impressions and 4.5 million new subscribers, setting the stage for a record-breaking $105 million in sales for his books in one weekend. But how did he achieve this? Branding. In this episode, Alex breaks down his approach to
How To Sell Services To The Ultra Wealthy | Ep 957
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Are you selling what your clients value or what you think they need? In this Q&A, Alex Hormozi helps two very different businesses break through their growth barriers. From scaling a membership model to creating high-ticket offers for ultra-wealthy clients, Alex offers the strategies necessary to inc
$100M Offers Audiobook Part 1
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“The world needs more entrepreneurs.” In this episode, Alex (@AlexHormozi) discusses on how to make profitable offers using a combination of pricing, value, guarantees, and naming strategies. He also shares his personal journey from financial ruin to achieving enormous profits and succ
$100M Offers Audiobook Part 4
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“Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list prob
$100M Offers Audiobook Part 2
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“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the three w
$100M Offers Audiobook part 7
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“Change here usually just creates inefficiency and operational drag, costing you money, no bueno.” In this episode, Alex (@AlexHormozi) discusses the importance of naming your product or service and how it can attract the right customers and repel the wrong ones. He also shares a formu
If You Want To Have $100K Saved, Do This | Ep 956
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Wealth begins the moment you stop worrying about tomorrow. For Alex Hormozi, that moment was hitting $100K in the bank. That’s when survival pressure disappeared, and long-term thinking finally became possible. In this episode, Alex lays out a 6-step roadmap to reach the 1
$100M Offers Audiobook Part 5
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“The person who needs the exchange less always has the upper hand.” In this episode, Alex (@AlexHormozi) discusses the use of scarcity and urgency as offer enhancers in business. He highlights the importance of using these tools ethically and the potential for increased profits by cr
$100M Offers Audiobook Part 6
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“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure g
$100M Offers Audiobook Part 3
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“You can either be right or you can be rich.” In this episode, Alex (@AlexHormozi) discusses the Value Equation, a concept that can help businesses charge heinous amounts of money for their products or services. The episode includes tips on increasing the perceived likelihood of achi
The 6 Levels of Making Money | Ep 955
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Most people can only get money by trading for it. In this episode, Alex Hormozi breaks down the six levels of trading stuff for money, revealing how each level ramps up leverage, income, and reward. From the lowest-risk 9-to-5 jobs to high-stakes equ
You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954
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Adding friction to a sales funnel filters out unqualified leads, but it won't solve the growth problem. In this Q&A, Alex Hormozi helps two business owners attract high-quality leads and boost ROI without increasing unqualified traffic. Using targeted ads, smart content strategies, and
How to Close a Deal on the Phone Before They Hang Up | Ep 953
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Want to close more leads in less time? In this episode of The Game, Alex Hormozi reveals the step-by-step strategy for closing leads with precision. He covers the full sales process from creating urgency to take action, to presenting irresistible offers that make saying "yes" the only logical choice.
Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952
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How do you double revenue without reinventing your business model? In this episode, Alex Hormozi reveals how the predictability of seasonal fluctuations can be a massive advantage if you know how to scale it. Alex breaks down how to make more money by doing less and focusing on what’s already working.
Focus Is Subtraction, Not Addition (ft. Leila Hormozi) | Ep 951
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You're about to hear the exact blueprint that took Alex Hormozi from hustling in the gym industry to dominating the social media game and building an empire. In this Q&A, Alex breaks down the top social media strategies that have fueled his success, revealing why YouTube is the conversion king and how Instagram s
Find Something Worth Suffering For | Ep 950
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The idea of "following your passion" often misleads entrepreneurs into thinking they should only do what they love. In today’s episode, Alex Hormozi breaks down this myth and explains how passion is about finding something meaningful enough to endure
Rich People Buy Differently (So Price Like It) | Ep 949
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Most business owners aren’t “bad at business.” They’re just selling to broke people and then act surprised when the close rate is trash, churn is high, and customers complain nonstop. In this episode of The Game, Alex breaks down the uncomfortab
Stop Using Industry Standards If You Want to Win | Ep 948
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
Use the Shape of Your Business to Scale | Ep 947
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
You’re 28 Minutes Away From Never Being Broke Again | Ep 946
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
You Can Take Action with Incomplete Data | Ep 945
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
Do Anything Exceptionally Well (even if you were starting out) | Ep 944
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
Diagnose Before You Scale. Q&A | Ep 943
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
Sell One Level Up to Scale Faster | Ep 942
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
If I Wanted To Scale A Service Business In 2026, Here's What I'd Do | Ep 941
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
Define the Win or You’ll Never Hit It | Ep 940
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
How to Change Your Life | Ep 939
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
How to Sell High Ticket Offers to the Right Customers | Ep 938
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
A Million Dollars Is Not Enough | Ep 937
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
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