LEADING BRANDS® — Wavebreak Podcast
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
Episodes
The $30M Playbook: 2025 Email + SMS Strategies That Maximize Profit
The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025.This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence.We cover: What’s actually working right nowThe tech stack elite brands are usingCreative, flows & timing (real examples)What’s dead and what’s next Learn more about Wavebreak: https://wavebreak.co/Book your strate
Building New Consumer Technology with Ben Chelf, co-founder of Sol
Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology. Topics Discussed Include: • Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences• The future of reading in a digital age, sharing insights from his work with Sol Reader• Entrepreneurship lessons, i
Winning DTC Marketing In 2024 Without “Luck”
In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. https://wavebreak.co/
Air up® with Creative Director, Nima Akbari
Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.Links Mentionedair upLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands
STUDS with Founder and CEO, Anna Harman
Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/
Behind-the-Scenes of Liquid I.V.'s Marketing Playbook
Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more. Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/
How To Grow Ecommerce Revenue In 2024
You can't control:Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)Impact on ad spend/CAC from the 2024 Election Consumer spending and confidence So, what can you control? What should you focus on? That's what we cover in today's episode. Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/
Chris Hunter, co-founder of Koia and Four Loko
Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko. We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more. Chris Hunter is the co-founder of Koia and Four Loko.Grab his book here: Blackout PunchLinks MentionedKoiaLearn more about Wavebreak: the email & CRM agency
Starface with Kara Brothers, Starface President
In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.Links MentionedStarfaceLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands
[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024
Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: Watch The Webinar HereIn this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing ema
Building & Exiting Chubbies with Preston Rutherford
Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies. We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024.Preston Rutherford is a co-founder of Chubbies and Loop Returns. Chubbies.comLinks MentionedLearn more about Wavebreak: the email & CRM ag
15 Minute Exec Guide to Email & SMS in 2024
Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them.Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands
2023 Learnings and Q4 Results: What's Working Now
In this solo episode of Leading Brands, the following topics are discussed:2023 Learnings and Q4 Results: What's Working Now2024 Strategic Recommendations: What To Focus OnEmail and SMS Opportunities for 2024New Gmail and Yahoo sending requirements A/B Test Results and What Moves The NeedleAnd more!Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Launching Nationwide in Target with Made By Dentists
Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target.In this episode we discuss:Launching the brand directly into Target nationwide with no previous DTC or retail sales.Tips for building a lean, experience team that isn't afraid to get their hands dirty.Current state of the oral care industry and how you can have amazing oral health wi
Simple Modern's Mike Beckham on 2024 BF/CM Results and More
Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue. In this episode we cover:Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.The importance of financing and how Mike was able to obtain a $50 million line of credit for the b
Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera
In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns. In this episode, the following topics are discussed: Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and rein
Cyber Monday Special: Scaling True Classic to $150M+ In Revenue
Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.In this episode you’ll learn:The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)How they increased revenue 30% by expanding internationally and which countries besides the US are th
Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast
In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."In this episode, the following topics are discussed: From Procter & Gamble to NASDAQ: Hind shares lessons learned from working at industry giants like Procter &
Cleancult's Clean Sweep: Expanding into Retail
Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more.In the episode, the following topics are discussed:Navigating Ecommerce Growth and Pivoting Successfully: Learn how Cleancult adapted and evolved their business mode
The Rise of Pickle Juice™
Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.In the episode, the following topics are discussed:Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deal
From Purdue Chicken CMO to Nutrient Survival CEO: A CMO's Story of Entrepreneurship
Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth startup.In the episode, the following topics are discussed:Marketing: Insights from big CPG brands and
SCOUT Bags with Co-Founder & Chief Creative Officer Deb Waterman Johns
Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand.In the episode, the following topics are discussed:Founding Story: Taking the brand from idea to 1,500+ retailers and loved by customers all over. Speciality Retail: From product strategy to merchandi
LOVESAC with Founder & CEO Shawn Nelson
Shawn Nelson, Founder & CEO of LOVESAC, joins the Leading Brands podcast to share his story, lessons learned, and the future of consumer brands.In the episode, the following topics are discussed:Founding Story: Taking the brand from his mom's basement to the NASDAQ. Building Brand: Keys to building a brand that lasts and mistakes to avoid.Future of Brands: Thoughts on building a brand that lasts g
Scaling Profitably with Ben Cogan, co-founder of Agora
Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond. Topics covered include:Marketing Strategy: The importance of a smart marketing strategy for DTC businesses, including what channels to focus on, profitability optimization, and incrementality testing.Profitability: Insights on avoiding co
The Power of Focus: Jordan Harper, Founder & CEO of Barefaced
In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention.In this episode, we cover:Starting from Scratch: Discover how Jordan launched the brand, utilizing 0% interest
Rising Heat: From Sold Out Inventory to Celebrity Spotlight
In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world’s best heat therapy products.In this episode, we cover:The story behind Heat Healer and how they sold out of their initial inventory in just 2 weeksHow Heat Healer managed to capture the attention of prominen
Hyperice CEO on Rapid Growth: From $500K to $200M+ Annual Revenues
Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more. In the episode, the following topics are discussed:Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in annual revenue in just 4 yearsTeam Collaboration: Exploring how Hyperice's success is attributed to the
2023 Brand Launch Playbook with Quiet Mind Founder Mikey Goldman
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow. Topics covered include:Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial results and lessons learned.Scaling UGC: Optimizing and scaling marketing efforts based on real customer f
Inspiring Healthier Lives: The Rapid Growth of Kosterina with Katerina Mountanos
In this episode of the Wavebreak Podcast, Katerina Mountanos, the Founder & CEO of Kosterina shares her inspiring journey building a leading lifestyle brand, starting with the world's best extra virgin olive oil.In the episode, we cover:The fascinating founding story of Kosterina and surprise Whole Foods inquiry that led to rapid growthLessons learned from working with ecommerce serial entrepreneu
Welcome Home: A Look Inside Porte + Hall's Stylish Mats
In this episode, we're joined by Stafford Meyer, founder and CEO of Porte + Hall. As an interior designer, Stafford found a lack of doormat options that were stylish and functional, so she created them. The result? A collection of mats that are as beautiful as they are durable. In this episode, we cover:Why Mats: The founding story and motivation behind the brandGo To Market: Why the brand launche
Momentous Supplements with Founder and CEO Jeff Byers
Over the last few years, Momentous Supplements has achieved rapid growth and in today's interview with Founder & CEO Jeff Byers, we cover it all. Momentous is a human performance company dedicated to creating no-compromise products and tools that support the endless improvement of personal performance.In this episode, you'll learn:Founding Story: The strategic merger that led to Momentous becoming
Inventing The Cold Plunge: How Plunge Took Ice Baths To The Next Level
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years.In this episode, we cover:The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge"How the brand was able to secure partnerships with le
Cracking Organic Growth with Waterboy co-founders Connor Saeli and Mike Xhaxho
In this episode, we're joined by Mike Xhaxho and Connor Saeli, the co-founders of Waterboy, a healthier and more effective way to hydrate and recover. Waterboy has scaled to a remarkable $10M+ in sales within a span of two years without any external funding.You'll learn: Waterboy's Growth Strategy: How they market the brand as a "creator" and scale their best content with paid advertising. Product
Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.In this episode we cover:Marketing for 2023: paid social, influencer, ambassador, offline, and moreExpanding into retail: from large retailers to company-owned flagship stores in locations like Mall of AmericaGlobal expansion: how the brand scaled across Europe and
From In-Person to Online: How Everhem Transformed the Custom Window Treatment Industry
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Haley & Adam Weidenbaum, founders of Everhem, a leading custom window treatment brand. We chat about the brand's launch, rapid growth, and what's next for the company. You'll also learn how Everhem:Successfully brought a traditional in-person experience into the digital worldTested and scaled their marketing strategies as a bootstra
The Future of Luxury and Commerce: REBAG CEO on Emerging Tech, Resale, and AI
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Charles Gorra, the Founder and CEO of REBAG, the luxury resale authority.In the episode, the following topics are discussed:The founding story of REBAG and their innovative utilization of AIHow luxury trends have evolved in recent years and insights into the present-day market landscapeStrategies behind the top luxury brands and the
Creating a Subscription Product that Outshines the Competition: Lessons from Silk + Sonder
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible, and actionable for modern women and their communities.In today's interview we cover:Best practices for
Growing Western Rise by 115% Year-over-Year
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Kelly Watters, Co-founder and CEO of Western Rise, a high-growth apparel brand experiencing over 115% YoY growth.In this episode, you'll discover:The inspiring brand journey of Western Rise as they redefine performance apparel through a captivating blend of style and functionality.A sneak peek into their exciting future product laun
Scaling TV Advertising: A Case Study with Kettle & Fire and Tatari
In this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising.From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing at Kettle & Fire, respectively.Matt Giannetti, Head of Platform Solutions at Tatari, also joins the con
From Concept to National Brand: How Three Wishes Cereal Secured Major Retail Partnerships
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.In this episode, you'll learn:The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept
Scaling Jolie to $100k/Day in 18 Months with CEO Ryan Babenzein
In this episode, we're joined by Ryan Babenzein, co-founder and CEO of Jolie, a beauty wellness brand that has achieved remarkable success in less than 18 months. Ryan is no stranger to entrepreneurship, having previously founded GREATS, a DTC pioneer that was acquired by Steven Madden in 2019. Ryan shares the growth strategies that have made Jolie so successful, so fast.You'll learn: Jolie's Grow
Scaling into Retail Without Losing DTC Roots: Monica + Andy with Founder and CEO Monica Royer
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Monica Royer, Founder & CEO of Monica + Andy, the children’s and family brand parents can rely on for the products, resources, and support needed to confidently navigate every stage of raising a family. Monica’s experience advising her brother, Andy Dunn, Founder of Bonobos, combined with her passion for high quality essentials and
The Comrad Story: From 200+ Iterations to Industry Leader in Compression Socks
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category. You'll also learn Comrad's: Product development process that led to industry-low return ratesApproach to retail expansion as a digitally native brandCX best practi
Amazon-First: How Native Pet Scaled Into A Leading Omnichannel Brand
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail.In this episode you'll:Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive marke
The Power of TV Advertising with Tatari CEO Philip Inghelbrecht
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Philip Inghelbrecht, CEO of Tatari. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.This is a masterclass on getting started with TV advertising with everything you need to know to get started across strategy, testing, creative, budget, measurement, a
Building a Brand That Lasts with Sunski's Michael Charley
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue. In this episode you'll learn:The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's marketWhy t
Your 2023 Guide to Customer Experience
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Olek Potrykus, Head of Customer Experience at Tidio. Olek has worked at Tidio for nearly a decade helping brands master the art and science of customer experience. Today on the show, he shares best practices for 2023 and beyond. In this episode you'll learn:Current state of customer expectations and how you can use great CX to incre
Topo Designs: From The Basement To 1,200+ Stores and 30+ Countries
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Jedd Rose, Cofounder and President of Topo Designs. Since 2008, Topo Designs has grown from a vision of two founders, Jedd Rose and Mark Hansen, into a talented 70-person team. Consumers can find Topo Designs products sold in over 30 countries and 1,200+ stores.You'll also learn Topo Designs:Inspiring founding story and lessons lear
Maximizing Profitability in Consumer: Insights from Helm Boots' CEO
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.In this episode you'll learn:Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTCHow the brand was able to increase pr
Scaling Lovevery to $200+ Million/Year with President Rod Morris
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully.You'll also learn Lovevery's:Unique approach to
Scaling Up: How Nutrisense Scaled from a Wix Website to 170+ Employees
Dan Zavorotny, COO and Co-founder of Nutrisense, joins the Wavebreak Podcast to discuss the hiring and marketing playbook that scaled the company from a Wix website to 170+ employees. You'll also learn:The exact hiring process Nutrisense uses to hire top talent, including specific case study examples How Nutrisense uses their Quiz to execute a personalized, data-driven customer acquisition strateg
Building an Omnichannel Brand: Marketing Strategies and More with Scotch Porter CEO Calvin Quallis
Calvin Quallis, CEO and Founder of Scotch Porter, joins the Wavebreak Podcast to discuss the brand's rapid growth, retail expansion, $11 million Series B, and more. You'll also learn:Marketing strategy as an omnichannel brand with DTC, Amazon, and retail presence in Target, Walmart, and moreKeys to building out a strong leadership team, from recruiting to team structureCalvin Quallis is the CEO an
Scaling OMSOM into National Retail and Beyond with Vanessa Pham, CEO of OMSOM
Vanessa Pham, CEO and co-founder of OMSOM, joins the Wavebreak Podcast to share her experience starting and scaling the brand from initial concept to national retail. In this episode you’ll learn:The story and origin of the OMSOM brand, including multiple iterations of the early brandLessons from launching DTC and scaling into Whole Foods and TargetHiring strategy and recruiting as a high-growth c
Your 2023 Guide to the P&L with Organifi VP of Finance, Chase Ramey
Chase Ramey is the VP of Finance at Organifi and has been with the brand since 2017. He joins the Wavebreak Podcast to share his experience overseeing finance at the high-growth brand, as well as his strategy for 2023. In this episode you’ll learn:The unique and unlikely story that led to Chase joining OrganifiTop learnings and lessons from scaling Organifi profitably while bootstrapped2023 financ
Scaling True Classic to $150M+ In Revenue
Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.In this episode you’ll learn:The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)How they increased revenue 30% by expanding internationally and which countries besides the US are th
The Future of DTC
Jeremy Horowitz joins the Wavebreak Podcast to share how brands can win in 2023 and beyond. In this episode you’ll learn:Current state of DTC in public and private marketsKey metrics and levers to maximize profitabilityHow you can leverage inventory management and merchandising to drive growthJeremy Horowitz is the Partner Marketing Lead at Gorgias.Links MentionedGorgiasJeremy Horowitz LinkedInLea
What's Working Now: Scaling Your Brand For The Now & Long-term
Ty Haney, Founder of TYB, Joggy, and Outdoor Voices joins the Wavebreak Podcast to share her experience building a leading lifestyle brand.In this episode you’ll learn:Top learnings and lessons from scaling Outdoor Voices into a top brandThe modern playbook for building a brand that lastsTactical examples of community building to maximize loyalty and drive new customer referralsAnd so much more!Ty
From Launch To Major Retail In Less Than 2 Years
Hailey Swartz joins the Wavebreak Podcast to talk about Actual Veggies and how the brand landed in leading retailers in less than 2 years from launch.In this episode you’ll learn:The QVC Launch Strategy that catapulted the brand in front of 1 million people overnight Marketing channels working in 2023 for the brand and how they market themselves as a retail brandTheir growth strategy beyond grocer
How a College Class Project Turned into a Successful Watch Band Brand
Braxton Manley of Braxley joins the Wavebreak Podcast to share his journey building a lifestyle brand starting with the world's comfiest Apple Watch bands.In this episode you’ll learn:The brand's strategy for accelerating growth by launching new productsTop performing marketing channels for the brand today (with examples)Tactical examples of community building to maximize loyalty and drive new cus
TikTok Growth: Generating 40+ Million Views With 1 Post
Haley Pavone joins the Wavebreak Podcast to talk about Pashion Footwear and how the brand has scaled by decreasing ad spend and leveraging organic TikTok content.In this episode you’ll learn:The TikTok Strategy that has generated 40+ million views on a single post for freeMarketing channels working in 2023 for the brand and how they're intentionally decreasing ad spendTheir unique utility patent a
2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing
Dylan Kelley, founder & CEO at Wavebreak, and guest David Morneau, Managing Partner at inBeat talk about the 2023 growth playbook across TikTok, Influencer Marketing, Lifecycle Marketing, Brand Building, and more. Links MentionedInbeatLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by
Madison Reed with Founder and CEO Amy Errett
Amy Errett founded Madison Reed and has rapidly scaled it into the leading Professional Hair Color brand.In today's episode, Amy shares her most important learnings as one of the most successful Founder/CEOs in all of consumer brands. In this episode you’ll learn:Amy’s top learnings as a venture capitalist that accelerated the success of Madison ReedHow the brand excelled at navigating challenges
Current State of DTC Valuations
Ben Tregoe joins the Wavebreak Podcast to talk about the current state of DTC brand valuations and how brands can maximize profitability in 2023.In this episode you’ll learn:Current state of the market and DTC valuationsRecommendations for increasing profitabilityBest practices you can steal from leading brands like Lululemon and Canada GooseBen Tregoe currently serves as Chief Executive Officer o
2023 Guide to Ecommerce Growth
Dylan Kelley dives into the top challenges facing brands in 2023 and how you can be ahead of the pack in every way.Links MentionedSchedule a CallJoin our Email ListLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turnin
Recession Proof Your Marketing & Continue To Drive Growth
Dylan Kelley covers the top challenges facing brands today and how brands can continue to grow despite these challenges, with tactical and actionable examples shared along the way.Dylan Kelley is Founder and CEO at Wavebreak, the leading email & CRM agency for brands.Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 in
Scaling YouTube Shorts Into Your #1 Marketing Channel
John Roman joins the Wavebreak Podcast to talk about BattlBox and how the 8-figure subscription box company has grown revenue by leveraging organic content. In this episode you’ll learn:How BattlBox scaled YouTube Shorts into their #1 Marketing Channel in less than 12 monthsThe impact of a dedicated Netflix Series on their revenue, plus how the show was originally picked up by NetflixAdditional or
Optimizing Your Marketing For Long-term Growth with Joe Anhalt at KOIO
Joe Anhalt joins the Wavebreak Podcast to talk about KOIO and how the luxury brand has evolved their promotion strategy from no discounts to their best Black Friday ever in 2022.In this episode you’ll learn:KOIO's journey from no discounts to their best Black Friday ever — including the long-term impact of discounting on their businessPositioning strategy to make your brand stand out from increase
Halfdays: The High-Growth Outdoor Brand That Sells Out Every Season
Ariana Ferwerda joins the Wavebreak Podcast to talk about Halfdays fast-growth, innovative community marketing strategies, and how the brand maximizes growth every season.In this episode you’ll learn:The community and content strategy Halfdays uses to build customer loyalty via Slack (yes, Slack)Behind-the-scenes of a rapidly growing seasonal brand from marketing to inventory planningProduct expan
How Brands Can Recession Proof Their Marketing For 2023 with Dylan Kelley
Dylan Kelley goes solo for a special Cyber Monday edition of the Wavebreak Podcast to talk about recession proof marketing strategies for 2023.In this episode you’ll learn:How to shift gears from Q4 2022 to Q1 2023 in a way that sets your brand up for year-long success, regardless of market conditions.The number one mistake CRM and lifecycle programs make and how it cripples their potential with e
Launching A Fashion Brand By Leveraging The Power of TikTok with Marshall Conley
Marshall Conley joins the Wavebreak Podcast to talk about launching brands using innovative marketing strategies.In this episode you’ll learn:Creating a real world product based on 700,000 suggestions, 5.5 million likes, and almost a million human beings via TikTok.What is a Discord community and how did it play an important part in Slø’s success as a modern brand. How doing things differently led
The Exact Framework Behind a Recent 6-Figure Product Launch with Andrew Case
Andrew Case returns to the Wavebreak Podcast for the third time to break down the strategies he’s relying on today to run a successful D2C brand, recent product launches, and what goes into launching a new product.In this episode you’ll learn:How he scaled Noonbrew into a D2C success story.The exact framework behind his most recent 6-figure product launch—that happened in a single weekend.The foun
What’s Changed About Q4 Marketing Strategies with David Morneau
David Morneau joins the Wavebreak Podcast to riff on what’s changed with Q4 marketing strategies for 2022. In this episode you’ll learn:The reason why Black Friday sales are starting earlier and earlier as the D2C space grows more competitive, and why your brand should consider starting even earlier.The behind-the-scenes economics of influencer marketing in 2022, now that influencers are growing m
How This Beauty Brand Ended Up in 800+ Retail Stores, Year 1 with Aila Morin
This week we’re showcasing a conversation about Merit Beauty with Aila Morin and Takara Sewitt from the Glam & Grow podcast, where leaders from top beauty, skincare, fashion, and lifestyle brands are interviewed about their journey.In this episode you’ll learn:How Merit Beauty has rapidly grown into a leading beauty brand sold in over 800 Sephora stores, within their first year of operation.Why co
Everything Marketers Need To Know About iOS 16 with Dylan Kelley
Your host Dylan Kelley goes solo on this episode to break down everything your brand needs to be aware of when it comes to changes brought on by iOS 16. In this episode you’ll learn:Do you need to worry about iOS 16 affecting your brand’s marketing performance? Or is this update more mild than iOS 15?The new owned marketing channel iOS is bringing in 2023, and what you need to know before it’s re
Building Brands for D2C 2.0 with Dustin Jones
Dustin Jones joins the Wavebreak Podcast to break down growing D2C brands in 2022.In this episode you’ll learn:Modern strategies for growing the next big D2C brand.A guide to acquiring and scaling new brands while remaining profitable the entire time.The unit economics every brand should be aiming for (and we’re not talking about CAC or LTV).Dustin Jones is Co-Founder and CEO at Unified Commerce G
Make Your Brand Stand Out Among Strong Competition with David Morneau
David Morneau rejoins the Wavebreak Podcast to share his expertise as an expert operator.In this episode you’ll learn:How to differentiate your brand amongst increasingly crowded marketplaces.How to get more out of your marketing campaigns by copying strategies the top mobile apps are using to acquire customers.The current state of D2C, and what your brand needs to be aware of as we enter Q4.David
Boosting Black Friday/Cyber Monday Revenue with Brian Nielson
This week we’re playing back an episode from the archive where a listener applied Wavebreak strategy—heard on the Wavebreak Podcast—to boost revenue during Black Friday/Cyber Monday.In this episode you’ll learn:How Brian leveraged Wavebreak strategy—heard on the Wavebreak Podcast—to create a significant increase in email revenue for Chirp during Black Friday/Cyber Monday.How Brian steered Chirp to
Your Last Minute Black Friday/Cyber Monday Action Plan with Dylan Kelley
Your host Dylan Kelley goes solo on this episode to break down everything you need to know about implementing a last minute high-performing BF/CM email strategy for your brand before it’s too late. In this episode you’ll learn:How you should be grading the performance of your own email program, and why everything ultimately leads back to revenue earned. Why a large portion of your success thi
Scaling Ballsy To 8-Figures And A Successful Exit with Adam Hendle
Adam Hendle joins the Wavebreak Podcast to break down how he founded an 8-figure brand with a surprisingly tiny team, before successfully exiting the company earlier this year.In this episode you’ll learn:How Ballsy scaled to 8-figures in revenue as a D2C men’s grooming brand.What happens behind-the-scenes of an 8-figure brand being run by an incredibly small team, and why finding a great agency p
Your 2022 BF/CM Email and SMS Marketing Plan
It’s that time of the year again. The 2022 Black Friday/Cyber Monday Email and SMS Marketing Plan is finally here to provide industry-leading guidance on the biggest sales of the year.In this episode you’ll learn:All the insights Wavebreak, as a boutique email & SMS marketing agency, has learned from 6 years of running BF/CM strategy for high growth brands. What’s different about BF/CM strategy i
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