The Economics of Everyday Things
Journalist Zachary Crockett explores the hidden economics behind everyday objects and phenomena. From vending machine snacks to the value of suburban trees, each episode uncovers the surprising stories and systems that shape our daily lives. Produced by the Freakonomics Network, this podcast offers bite-sized insights into the mundane yet fascinating world around us.
Episodes
Amazon Was Supposed to Kill the Bookstore. James Daunt Had Other Plans | Better in Person
He started with one small shop in London. He has since resuscitated both Barnes & Noble and Waterstones. In this episode of Stephen Dubner’s new TV talk show, James Daunt tells Stephen exactly how he does it. If you'd like to see the video version of Better in Person, you can watch it on YouTube or Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for inf
74. Fonts
Behind almost every character you see displayed on a page or a screen, there’s a complex — and sometimes lucrative — web of licensing deals. Zachary Crockett is just your type. This episode was originally published on December 15th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
73. Used Bookstores
Americans throw away 320 million books every year. How do some of them find a second life? Zachary Crockett is just browsing. This episode was originally published on December 8th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
72. Helium
It’s unreactive, lighter than air, and surprisingly important to the global economy. Zachary Crockett goes up an octave. This episode was originally published on November 24th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
71. Mannequins
Mannequins may be made out of plastic or fiberglass, but for retailers they’re pure gold. Zachary Crockett strikes a pose. This episode was originally published on November 17th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
70. Prison Labor
Incarcerated people grow crops, fight wildfires, and manufacture everything from motor oil to prescription glasses — often for pennies per hour. Zachary Crockett reports from North Carolina. This episode was originally published on November 10th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
69. Highway Signs
It takes millions of giant green placards to make America navigable. Where do they come from — and who pays the bill? Zachary Crockett takes the exit. This episode was originally published on November 3rd, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
68. Zoo Animals
When a zoo needs an elephant, or finds itself with three surplus penguins, it doesn’t buy or sell the animals — it asks around. Zachary Crockett rattles the cages. This episode was originally published on October 27th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
67. Tow Trucks
Tow-truck drivers: roadside rescuers or car confiscators? Zachary Crockett gets hooked. This episode was originally published on October 20th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
66. Stradivarius Violins
Why are these 300-year-old instruments still coveted by violinists today? And how do working musicians get their hands on multimillion-dollar antiques? Zachary Crockett is not fiddling around. This episode was originally published on October 13th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
65. Stock Photos
Making money in the stock image business requires a sharp eye for trends, a very specific type of model, and a race against A.I. Zachary Crockett takes his shot. This episode was originally published on September 29th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
64. Sushi Fish
How does a fresh tuna get from Japan to Nebraska before it goes bad? And how does its journey show up in the price of your spicy tuna rolls? Zachary Crockett gets schooled. This episode was originally published on September 22nd, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
63. Botox
Why do millions of people pay to have one of the world’s deadliest toxins injected into their faces? Zachary Crockett looks surprised. This episode was originally published on September 15th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
62. Title Insurance
Almost everyone who buys a home spends thousands of dollars on title insurance. Most of them don’t understand it, and almost none of them use it. So why does it exist? Zachary Crockett closes the deal. This episode was originally published on September 8th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertis
61. Pigeons
Once considered noble and heroic, pigeons are now viewed as an urban nuisance — one that costs cities millions of dollars a year. Zachary Crockett tosses some crumbs. This episode was originally published on August 25, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
60. Money Laundering
How do criminals turn their ill-gotten gains into taxable income? And how does law enforcement stop them? Zachary Crockett follows the money. This episode was originally published on August 18th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
59. Restaurant Reservations
Thanks to online booking platforms, the way we make reservations has changed — but a table at a hot restaurant on a Friday night is still a valuable commodity. Zachary Crockett books a four-top for 7 p.m. This episode was originally published on August 11th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for adverti
58. Firefighters
There are more firefighters than ever — and fewer fires for them to fight. So the job has changed. Zachary Crockett slides down the pole. This episode was originally published on August 4, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
57. Strippers
Performing at a strip club can be lucrative, but it requires financial and psychological savvy — and an eye for social trends. Zachary Crockett takes a look. This episode was originally published on July 21st, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
56. Snake Venom
Why does treating a venomous snake bite cost as much as a house? Zachary Crockett slithers over to North Carolina to find out. This episode was originally published on July 14th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
55. Direct-to-Consumer Mattresses
Online companies promised to bring transparency to the mattress-buying experience. Did that work out? Zachary Crockett takes a look under the sheets. This episode was originally published on July 7th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
54. Ghostwriters
Channeling the voices of celebrities can be a lucrative career — one that requires empathy and discretion as well as literary chops. Zachary Crockett checks the acknowledgements. This episode was originally published on June 30th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
53. Food Trucks
How did mobile kitchens become popular with hipster gourmands? And just how much money can a popular truck make from a lunch shift? Zachary Crocket drops some napkins. This episode was originally published on June 23rd, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
52. Little League
Youth baseball — long a widely accessible American pastime — has become overrun by $10,000-per-year, for-profit travel leagues. Zachary Crockett peers inside the dugout. This episode was originally published on June 16th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
51. Wine Corks
Why do we use a specific kind of tree-bark tissue to seal up 70 percent of wine bottles? Zachary Crockett takes a sniff and gives the waiter a nod. This episode was originally published on June 9th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
50. Self-Checkout
Grocery stores have turned shoppers into cashiers. Zachary Crockett runs two bags of chips and a Gatorade over the scanner. This episode was originally published on June 2nd, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
49. Weather Forecasts
With industries relying on them and profits to be made, weather forecasts are more precise and more popular than ever. But there are clouds on the horizon. Zachary Crockett grabs an umbrella. This episode was originally published on May 19th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
48. College Fraternities
A fraternity’s budget includes broken windows, liability insurance, chili dog breakfasts, and the occasional $40,000 DJ. Zachary Crockett crashes the party. This episode was originally published on May 12th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
47. Bail Bonds
How does bail work — and who's really paying? Zachary Crockett follows the money. This episode was originally published on May 5th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
46. Car Colors
So many vehicles on the road today are white, black, or gray — but automotive designers find that consumer preferences may be changing lanes. Zachary Crockett surveys the lot. This episode was originally published on April 21st, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
45. Storage Units
Americans love to buy new stuff and hate to get rid of old stuff, which is why storing it all has become a $45 billion business. Zachary Crockett cleans out the garage. This episode was originally published on April 21st, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
44. Movie Sound Effects
The background noises you hear in film and TV — from footsteps to zombie guts — are produced in specialized studios by professionals known as Foley artists. Zachary Crockett makes some noise. This episode was originally published on April 14th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
43. Top-Level Domains
Those letters at the end of web addresses can mean big bucks — and, for some small countries, a substantial part of the national budget. Zachary Crockett follows the links. This episode was originally published on April 7th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
42. Cemeteries
The verdant lawns promise everlasting rest — but what does it mean to sign a lease for all eternity? Zachary Crockett finds out where the bodies are buried. This episode was originally published on March 31st, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
41. Pet Movers
Relocating halfway across the world is hard enough for humans. For pets it can require a specialist. Zachary Crockett waits at the airport, holding a sign saying "Fluffy." This episode was originally published on March 24th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
40. Prosthetic Limbs
More and more Americans rely on prostheses. They’re custom-fitted, highly personal, and extremely expensive. Zachary Crockett investigates. This episode was originally published on March 17th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
39. Houseplants
Interest in houseplants has exploded in recent years. But what causes floral trends, and prices, to grow? Zachary Crockett sows a few seeds. This episode was originally published on March 10th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
38. Junk Mail
Why does the mailman bring us so many catalogs, credit card offers, and pizza coupons? Because his job depends on it. Zachary Crockett checks the mailbox. This episode was originally published on February 25th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
37. Personal Injury Lawyers
If you can make it through three years of law school, you too might end up on a billboard. Zachary Crockett makes the case. This episode was originally published on February 18th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
36. ATMs
Why do you have to pay $4 to get $40 cash at a bar? And who does it go to? Zachary Crockett checks his balance. This episode was originally published on February 11th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
35. Dental Insurance
Why is it separate from medical insurance? And is it really insurance at all? Zachary Crockett goes in for a cleaning. This episode was originally published on February 4th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
34. Store-Brand Products
Those low-priced staples on grocery-store shelves — where do they come from? Zachary Crockett finds out at a national convention for private-label manufacturers. This episode was originally published on January 28th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
33. Sex Scenes
Behind these steamy sequences, there are body doubles, pubic wigs, legal documents, and dedicated choreographers who make sure everyone is comfortable. Zachary Crockett fast-forwards straight to the good parts. This episode was originally published on January 21st, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for
32. Used Golf Balls
American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links. This episode was originally published on January 14th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
31. Superhot Chili Peppers
The market for gustatory pain is surprisingly competitive. Zachary Crockett feels the burn. This episode was originally published on January 7th, 2024. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
30. Card Counting
Casinos think they can stop skilled gamblers from eking out a tiny edge at blackjack. Is that a losing bet? Zachary Crockett doubles down. This episode was originally published on December 31st, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
29. Greeting Cards
The tradition of sending cards to loved ones was in decline — until it was rescued by a new generation. But millennials have their own ideas about what sentiments they want to convey. Zachary Crockett is thinking of you on your special day. This episode was originally published on December 17th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collectio
28. Horseshoe Crab Blood
How does the blood of a 450-million-year-old arthropod help prevent lethal infections in humans? And could we exhaust the supply? Zachary Crockett wades in. This episode was originally published on December 10th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
27. Romance Novels
How did love stories about vampires, cowboys, and wealthy dukes become the highest-grossing fiction genre in the world? Zachary Crockett gets swept away. This episode was originally published on December 3rd, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
26. Graffiti
Is graffiti public art, or public nuisance? It depends who you ask. Zachary Crockett tags in where it all started. This episode was originally published on November 19th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
25. Private Jets
Executives shell out millions of dollars for the privilege of flying private — but that convenience comes at a steep cost to the rest of us. Zachary Crockett prepares for takeoff. This episode was originally published on November 12th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
24. Pistachios
How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story. This episode was originally published on November 5th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
23. Cadavers - Part 2
In the final part of our series, Zachary Crockett talks to a man with a storied — and controversial — career in the body parts business. This episode was originally published on October 29th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
22. Cadavers - Part 1
In the first of two episodes, Zachary Crockett digs into the strange and discomfiting history of cadavers, and the industry that has emerged around them. This episode was originally published on October 22nd, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
21. Car Washes
Why are these sudsy roadside stops one of the fastest growing industries in America? Zachary Crockett takes a look under the hood. This episode was originally published on October 15th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
20. Tattoo Parlors
More people than ever before are getting tattoos — but social media has flipped the trade’s business model on its head. Zachary Crockett dips into the ink. This episode was originally published on October 3rd, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
19. Pizza Boxes
There’s more than meets the eye to the box that stores the pie. Zachary Crockett cracks the lid. This episode was originally published on October 1st, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
18. Mobile Home Parks
They’ve long been associated with crime and blight. Now, the investors are moving in. Zachary Crockett follows the trail. This episode was originally published on September 17th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
17. Truffles
It takes fungi-sniffing dogs, back-room deals, and a guy named “The Kingpin” for the world’s most coveted morsel to end up on your plate. Zachary Crockett picks up the scent. This episode was originally published on September 10th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
16. Prop Money
Who makes the stacks of fake cash used in movies — and how do they stay clear of counterfeit law? Zachary Crockett follows the fake money. This episode was originally published on September 3rd, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
15. Home Staging
How do you turn an empty house into a buyer’s dream home? Zachary Crockett pulls back the curtain. This episode was originally published on August 27th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
14. “Happy Birthday to You”
The most popular song of the 20th century — and a key part of a ubiquitous American ritual — was also the subject of a years-long legal battle. Zachary Crockett blows out the candles. This episode was originally published on August 13th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
13. Carnival Games
Does anyone ever win the giant teddy bear? Zachary Crockett steps right up. This episode was originally published on August 6th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
12. Women’s Sports Bars
Most sports bars rarely screen women's games. Zachary Crockett taps into the strategy of one woman who set out to change the channel. This episode was originally published on July 30th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
11. Cashmere
Once a luxury good, the soft fiber is now everywhere — which has led to a goat boom in Mongolia. Zachary Crockett tugs at the thread. This episode was originally published on July 23rd, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
10. Michelin Stars
Only the finest restaurants have a chance to bask in their glow. Sometimes, it’s a bit too bright. Zachary Crockett squints at the menu. This episode was originally published on July 16th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
9. Bowling Alleys
Once America’s favorite recreational activity, bowling has been in the gutter for decades. But some surviving alleys are resetting the pins. Zachary Crockett laces up. This episode was originally published on July 9th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
8. Delaware License Plates
Vanity plates might be 2KUL4U, but in the Blue Hen State, low-digit plates command high-digit prices. Zachary Crockett sums up a big market in a small state. This episode was originally published on June 2nd, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
7. Animal Urine
One creature’s trash is another’s cash. Zachary Crockett flushes out the numbers with a man who found profit in pee. This episode was originally published on June 25th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
6. T. rex Skeletons
How do they emerge from the Upper Cretaceous period to end up in natural-history museums and private collections? Zachary Crockett digs for answers. This episode was originally published on June 18th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
5. Sports Mascots
We’re not sure what that creature cavorting on the sidelines is — but it doesn’t come cheap. Zachary Crockett gets the ballpark figures on everyone’s favorite ballpark figures. This episode was originally published on June 11th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
4. Used Hotel Soaps
Hotel guests adore those cute little soaps, but is it just a one-night stand? Zachary Crockett discovers what happens when we love ’em and leave ’em. This episode was originally published on February 12th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
3. My Sharona
Can a hit single from four decades ago still pay the bills? Zachary Crockett f-f-f-finds out. This episode was originally published on February 2nd, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2. Girl Scout Cookies
How does America's cutest sales force get billions of Thin Mints, Samoas, and Tagalongs into our hands every year? Zachary Crockett digs in. This episode was originally published on January 29th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
120. An update on the show
The Economics of Everyday Things is going on an indefinite hiatus. SOURCES:Zachary Crockett, host of The Economic of Everyday Things. RESOURCES:Zachary Crockett on Substack. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
119. Christmas Lights
Would you pay a professional $2,500 or more to put up your holiday lights? Zachary Crockett is walking in a winter wonderland. SOURCES:Chuck Smith, creator of Planet Christmas.Dean Lyons, founder and CEO of Bright Nights. RESOURCES:"The Suburban Maximalists Making Viral Christmas Displays," by Graham Hacia (WIRED, 2017)."Incandescent vs. LED Christmas Lights: How Much Does it Impact Your Power Bil
118. Urban Trees
Trees are more than decoration — they’re living economic assets, with measurable costs and benefits for cities and neighborhoods. Zachary Crockett takes a walk on the shady side of the street. SOURCES:Geoffrey Donovan, owner of Ash & Elm Consulting.Jana Dilley, urban forester for the city of Seattle.Kathleen Wolf, social scientist, former researcher at the University of Washington. RESOURCES:"Extr
117. Cut Flowers
Grab a simple bouquet from your local grocery store and you're activating a global network of farms, shipping companies, wholesalers, distributors, and retailers. Zachary Crockett stops to smell the roses. SOURCES:Bob Mellano, vice president of wholesale operations for Mellano & Company.Jasmine Gomez-Gonzalez, chief operations officer at OC Wholesale Flowers. RESOURCES:"From Colombia with love: Th
116. Cobblers
Shoe repair shops are a dying breed — but for those that remain, demand is higher than ever. Zachary Crockett goes in for a shine. SOURCES:Jim McFarland, owner of McFarland’s Shoe Repair in Lakeland, Florida. RESOURCES:"Shoe cobbler becomes unlikely TikTok star," (NBC News, 2024)."Cobblers face extinction - and are busier than ever," by Diana Nelson James (AP, 2019).Shoe Service Institute of Ameri
Superhot Chili Peppers (Replay)
The market for gustatory pain is surprisingly competitive. Zachary Crockett feels the burn. SOURCES:Ed Currie, founder and president of the PuckerButt Pepper Company.Stephanie Walker, associate professor and Extension Vegetable Specialist at New Mexico State University RESOURCES:"Pepper X Dethrones Carolina Reaper as World’s Hottest Chili Pepper," by Sanj Atwal (Guinness World Records, 2023)."The
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