Head Start

Building Africa's First Marathon Major May 21, 2026 4166 Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Clark Gardner, CEO of the Sanlam Cape Town Marathon, for a conversation about leadership, resilience, and the ambition to bring the Abbott World Marathon Majors to Africa for the very first time. With Eliud Kipchoge preparing to race his first marathon on

Marathons as Public Healthcare May 12, 2026 4790 Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Chris Robb, CEO of Mass Participation World and one of the most influential global voices in endurance events, for a wide-ranging conversation about the future of mass participation events. What if governments treated marathons as public healthcare infrast

The Future of Race Experience Apr 23, 2026 4077 Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Ted Metellus, Chief Event Production Officer and race director at New York Road Runners — the team behind the TCS New York City Marathon — for one of the most practical and insight-packed conversations on the podcast. With 27 years of experience producing

Stewarding the World’s Largest One-Day Fundraiser Feb 19, 2026 4451 Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Hugh Brasher, CEO of London Marathon Events — the organization behind the TCS London Marathon, the UK’s biggest street party and the largest single-day fundraising event in the world. From its origin story in 1979 to its place today as one of the most icon

How Sydney Became a World Marathon Major Jan 13, 2026 4324 Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Wayne Larden, race director of the TCS Sydney Marathon — the seventh and newest Abbott World Marathon Major — to explore the evolution of one of the world’s most iconic city marathons. A 2:16 marathoner in his debut and now a leader shaping the next chapte

Building Community, Brand and Fandom Oct 14, 2025 3627 Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take

What Might a Marathon in 2100 Look Like? Sep 17, 2025 3687 Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Bill Quinn, Futurist at TCS — the global tech force behind the New York, London, and Sydney marathons — for a bold exploration of what’s next in race technology. From drones and AI to digital twins and smart hydration systems, this is a deep dive into the

Leading the Future of the Boston Marathon Aug 5, 2025 4670 Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Jack Fleming, President and CEO of the Boston Athletic Association and the driving force behind the Boston Marathon — the oldest and most storied marathon in the world — to discuss how this legendary race is embracing innovation, inclusion, and i

Purpose Is the New Pace Jul 29, 2025 4404 Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Mike Nishi, Chief Operating Officer of Chicago Event Management and a legendary force behind the Bank of America Chicago Marathon for over 30 years. It’s a masterclass in leadership, legacy, and long-term thinking from one of the most respected f

Seizing the Third Running Boom Jun 12, 2025 4022 Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Rob Simmelkjaer, CEO of New York Road Runners for a supercharged deep dive into the future of running. What will the next decade of running look like? Why is NYRR producing a film for Tribeca? Can races go fully carbon neutral — and how soon? Fro

Inside the Future of the World Marathon Majors May 29, 2025 2849 Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Dawna Stone, CEO of Abbott World Marathon Majors. Together, they unpack the latest milestones in global marathon events, including Sydney’s entry as the seventh major and the tantalizing possibility of Cape Town joining next. What does it take to

Race Medals May 5, 2025 6706 In 1897, the Boston Athletic Association, then only ten years old, decided to organize the first ever Boston Marathon, thus giving birth to the longest continuously running marathon in the world. Of the 15 people who took part in the race, ten finished. And to commemorate the achievement of its members in that inaugural Boston Marathon, all ten finishers came away with a medal, thus giving birth t

Community & Inclusivity at the LA Marathon Mar 12, 2025 3278 Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Stacey Embretson, Senior Director of Operations for the LA Marathon, to go behind the scenes of one of the most iconic races in the country, exploring how the LA Marathon has evolved since 2008 and where it's headed next.What does the future

Introducing: The Future of Running Mar 10, 2025 1121 Today we have something a little bit different for you: we are announcing the upcoming release of “The Future of Running” mini podcast series, a limited, five-episode podcast series hosted by Brooksee CEO, Phil Dumontet, here, on your Head Start podcast feed.Many of you may know Phil personally or may have heard of his work (or may even have listened to him on this podcast discussing the growth of

Race Trends 2024 Feb 19, 2025 5372 RunSignup’s annual RaceTrends report is the closest thing we get in the endurance events industry to a market-wide survey of what is happening in events and event participation. And the latest RaceTrends report for 2024 is out, shedding a unique light into the long-term trends taking shape in the race management industry.So, how are we doing? Is the COVID-era hangover well and truly behind us? Wha

Permits Jan 20, 2025 4229 When it comes to putting on races, obtaining a permit (or permits, as the case may be) is one of the most fundamental aspects of the race planning process. However, with increasingly busier local event schedules and ever-changing permitting requirements, obtaining a permit for any event is becoming both costlier and more complicated than ever.So, how can you best navigate the event permitting proc

2024 Global Runner Survey Oct 22, 2024 5482 Running USA’s annual Global Runner Survey has always been an important gauge of runner attitudes and trends for the endurance events industry. And in 2024, following some key content additions, the report is more valuable than ever. So, how can you leverage runners’ fitness and social habits to increase the reach of your event? What is it that runners really value in a race? And how can you remove

Waivers Sep 17, 2024 4457 A couple of episodes back, we looked at event liability insurance: why it’s important that your race is covered by a robust liability insurance policy, the circumstances under which a liability policy would kick in, and what happens when it does. But there was a significant part of that discussion we only briefly touched on in that episode, and that was the importance of supporting your liability

Course Measurement & Certification Jul 17, 2024 3756 If you’ve ever directed even a single race, there’s a good chance you would have received at least one email from a frustrated participant complaining about the distance they ran not matching your race advertised distance. They do have a GPS watch, you know.And although it’s easy to jokingly dismiss these kinds of demands - most people do - there often is an uncomfortable point to the complaint: H

Race Insurance Jun 10, 2024 5178 If there’s one thing you can’t have enough of as a race director, it’s race insurance. Particularly - knock on wood - when the unexpected happens and you’re faced with a dreaded lawsuit that threatens to take away your livelihood and your piece of mind. So how can you best protect yourself and your business from the risks associated with putting on a race? What will your standard event liability p

Crisis Communications Apr 22, 2024 4582 When doors start dropping off planes mid-air or your favorite online retailer gets in touch to let you know your personal details may have been compromised, it’s tempting to think you may have done a better job handling that crisis were you in their shoes. But how well-prepared are you really to manage the many crises that can come up during the planning and delivery of your race? Anything from a

Race Trends 2023 Mar 5, 2024 3952 It’s that time of the year again. RunSignup’s annual RaceTrends report is out for 2023, and it’s larger and more comprehensive than ever before!Among the most notable trends highlighted in the report we see registrations for 2023 races up from 2022 and tantalisingly close to 2019 levels, entry fees continuing to climb across most race distances and event types, and encouraging trends in younger ru

Instagram & Influencer Marketing Feb 6, 2024 4889 With more than 2 billion monthly active users (MAUs), Instagram has secured a comfortable lead as the social media platform of choice for the vast majority of online-active almost-30s and 30-somethings out there. And with Instagram’s core audience slowly aging to match running’s demographic sweet spot, it’s really important your race gets its Instagram strategy right soon, if you have an Instagram

Designing a Race Course Dec 12, 2023 4465 As a race director, few things in the race planning lifecycle can be as exciting and enjoyable as designing a brand new race course. From picking a start area to mapping out race distances and figuring out where to place amenities, such as aid stations, race course design constitutes an important first step in shaping your race’s identity - one that will likely affect all aspects of your race expe

Building a Race Series Nov 8, 2023 4762 Building a race from the ground up, as anyone who’s done it will know, is a tough business. But what about planning, coordinating and growing a whole series of races, all with a common theme and brand identity? How do you finance and grow multiple races from scratch? How do you choose when and where to launch a new race? And how can you make use of local delivery partners to deliver new races on a

Spotlight: Hood to Coast Oct 16, 2023 4795 First run on a whim in 1982 by Oregon Road Runners Club president Bob Foote with only 8 teams participating in the inaugural race, Hood to Coast has grown from modest beginnings to become a huge success story. More than 40 years on, the race that has come to be known affectionately as “the mother of all relays” now attracts more than a thousand teams from over 40 countries to what is one of the mo

Supporting Female Athletes Sep 19, 2023 5797 Racing has come a long way since the days when women were being told that running the marathon would cause your uterus to fall out. And with women now making up 54% of all race registrations in the US, according to RunSignup’s 2022 RaceTrends report, you’d think there’d be very little holding women back from racing in this third decade of the 21st century.That, however, is not the reality for most

Spotlight: Boulderthon Aug 23, 2023 4855 Nestled in a valley in the foothills of the Rocky Mountains, Boulder, CO, is often referred to as the fitness capital of the US. So it was a bit surprising to Phil Dumontet, a young East Coast entrepreneur moving to Boulder in 2017 to launch his smoothie bar business, to realize that Boulder, in all its glorious outdoorsy-ness and obsession with fitness, lacked a first-rate city marathon.For most

The 2013 Boston Marathon Bombing Aug 1, 2023 6049 On April 15, 2013, two homemade bombs planted by brothers Dzhokhar and Tamerlan Tarnaev exploded near the finish line of the Boston Marathon. In the devastation that ensued, three innocent people lost their lives, while 281 others were injured, in what was, and still remains, the biggest ever terrorist incident suffered by a mass-participation sporting event.In the midst of all this, Boston Marath

Sponsorship Proposals Jul 12, 2023 5591 If you’ve done the hard work of prospecting and soliciting sponsors, and got some of your prospects to engage with you, you may be forgiven in thinking your job is done. Actually, that’s where the real work begins - understanding your sponsor’s needs and closing the deal with a sponsorship proposal that hits all the right notes. So, how do you get into your sponsor’s head? How do you put together

Race Merchandise Jun 26, 2023 3707 Selling merchandise is a great way to increase brand loyalty for participants outside race day, and, of course, a very good way to increase revenue from your event.So, how do you get started selling race merchandise, both online, on packet pickup and on race day? How do you pick and test merchandise items that sell? And, very importantly, how do you manage inventory well to maximize sales while mi

Race Medical Planning Jun 12, 2023 5381 From the minute the first participant shows up on race day till the time the last one leaves, responsibility for the wellbeing of everyone on and around your race course rests with you - the race director.So, how can you make sure your medical preparations are up to scratch? How do you figure out how many - and what type - of resources to dedicate to your race? And where does your duty of care as

The Business of Trail & Ultra Races May 29, 2023 6187 If you’ve been following our industry updates on race and participation growth, you may have picked up on the fact that trail running, and trail races, have been doing particularly well over the last few years. In fact, trail racing seems to be one of the few spots within racing still growing at a healthy enough rate as other areas in racing are stagnating or slowly falling behind.So, what is fuel

Mastering Social Media May 15, 2023 5519 Over the last decade or so, lots has changed in the social media landscape. Facebook has gone from exciting upstart to the mature granddaddy of social media, Instagram has grown by leaps and bounds to become the platform of choice for visually engaging content, and TikTok has emerged as the new contender in the battle for social media supremacy, favored mostly by younger audiences, looking for the

Hiccup: Reusable Water Cups May 2, 2023 3546 In a number of our past podcasts, we’ve touched on the issue of race waste - and specifically a particularly significant and persistent part of that issue which is water cup waste.In an ideal world - or shall I say in a trail running world - we’d all love to put on cupless races, where racers themselves are responsible for bringing along their own water containers to the race. But, unfortunately,

Spotlight: SBT GRVL Apr 17, 2023 5626 Gravel racing has been one of the fastest growing sectors in mass-participation sports over the last decade or so, particularly in the US, where high-profile races like UNBOUND Gravel, Rebecca’s Private Idaho and Belgian Waffle Ride have grown massively in popularity, attracting a broad range of both veteran and newcomer cyclists to the sport. It’s against this backdrop that in 2019 professional r

Race Photos Apr 3, 2023 4664 Besides race medals and finisher shirts, the one experience item participants have come to expect from a race, particularly in this digital age, is a good set of professional race photos. And perhaps because of the cultural changes that have come with the digital age, the purpose of race photography within the endurance events business has been swinging back and forth between race photos as a seco

Engaging Local Media Mar 20, 2023 5040 If there’s one thing that often sets apart races that go on to do really well from others that struggle to gain traction in their community, it’s the ability of the former - and the inability of the latter - to engage with the non-race world. And nowhere is this more evident than the way in which events interact with local media. The truth of the matter is, very few people participate in races. An

Building a Race Budget Mar 6, 2023 5118 Whether you’re putting on races through a for-profit or a nonprofit organization, having a good grasp of your race budget can often make the difference between a profitable bottom line and days of post-race head-scratching about what went wrong to land you in the red. Admittedly, building and maintaining a race budget is not a lot of fun - not to most people, anyway - but it is something that has

Race Trends 2022 Feb 20, 2023 4199 When you want to know what’s happening and trending in the endurance events industry by the numbers, where do you turn to? Well, for me and many people I know, the definitive source of event data for the industry is, and has been for some time, RunSignup’s annual RaceTrends report. The report leverages RunSignup’s extensive registration data from tens of thousands of events to point to trends in o

Spotlight: HYROX Feb 6, 2023 5348 It isn’t every day that an entirely new mass participation racing concept emerges that can take the world by storm. But, that’s exactly what’s happened over the past few years with the rise of HYROX, a new racing format, combining functional fitness and endurance in an indoor mass participation race.Launched in Germany in 2017 by veteran multisport race organizer Christian Toetzke with the help of

Scaling Up Jan 23, 2023 4091 When races grow from scratch, particularly as passion projects, there often comes a time where growth grinds to a halt. Participation seems to gradually plateau around a few hundred participants and any progress beyond that seems impossible. So, how do you break through this resistance point to grow a race from the hundreds to the thousands? What changes should you make to your team and event to t

Cracking Gen Z Runners Jan 10, 2023 5248 In RunSignup’s latest RaceTrends report, registration data showed that less than 13% of race participants in 2021 races fell within the 18-30 age group - a number that used to be almost 18% as recently as 2017, and keeps on falling. So why is it that races fail to attract younger audiences? That’s what we’ll be exploring today with the help of my guest Pacers Running Marketing Director, Ryan Calla

2022 Podcast Highlights Dec 26, 2022 3147 Today, we are going to be taking a trip down memory lane, looking at some of my favourite podcast highlights from the past year. It’s been an amazing year for Head Start - our second year on the air - and, as we head into 2023, I wanted to say how grateful we all are at Race Directors HQ for your support of the podcast and everything else we do. So thank you guys for continuing to tune in and for

Spotlight: Around the Crown 10K Dec 12, 2022 6543 If you’ve been following the podcast for a while, you’ll know that what we try to do at Head Start is bring you actionable, expert advice you can learn from to grow and improve your race - hopefully, with a bit of entertainment on the side.Today marks the first episode in a new way of helping you on your race director journey. Spotlight is a new type of episode where we go inside some of the most

[Bonus] Going Solar Dec 5, 2022 2617 It’s another bonus episode for you today, and as we were discussing reducing your race’s carbon footprint last week, this week’s episode falls quite neatly in the same area of sustainability and decarbonization. Today, I’m joined by race director, race timer and solar power enthusiast Lowell Ladd, of 2L Race Services, to talk about how you can switch your race day headquarters over to solar power,

Carbon Neutral Race Production Nov 28, 2022 3870 In a previous episode of the podcast with guest Brian Schmidt of P3R, we saw how it is possible for even a very large race like the Pittsburgh Marathon to achieve zero waste status - that is, the goal of diverting more than 90% of total race waste away from landfill. But what about carbon emissions? Is it equally feasible to aspire towards carbon neutrality, that is to say, putting on an event wit

Designing Actionable Race Surveys Nov 14, 2022 4449 Most races only come around once a year. So when you’re working to improve a race for your participants, you’ve got precious few opportunities to receive feedback from them. How do you use those opportunities right? And what feedback should you look to gather from them?Well, my guest today, Laurel Park, has the unique privilege of being both a race director and a PhD in survey design, and has help

Starting Out as a Race Director Oct 31, 2022 4896 Looking into the business of putting on races from the outside, as a passionate runner and racer, you might be mistaken in thinking that putting on races is a fairly straightforward, relaxing, comfortably profitable thing to do. I can hear some of you chuckling there…Well, my guests today, brothers Jeremy and William Fermo, are exactly the type of passionate runner that would try to make a busines

TikTok Marketing Oct 17, 2022 4983 “A game changer”, “TV on steroids”, “the future of content” and “ridiculously addictive”. That’s just a few ways to describe TikTok, according to my guest today, but, chances are, if you have teenagers in the house, you already knew that.So what is so special about this app that has exploded in popularity over the last couple of years? Is TikTok really just a place for 12 year olds? And, very cruc

Managing Stress Oct 4, 2022 5378 If you have been putting on races for a while, it probably won’t surprise you to hear that organizing events is one of the most stressful jobs out there. How stressful? According to a 2019 survey by job searching site Careercast, it is in fact the 6th most stressful job you can do, less stressful only to careers like the military and firefighting. So what makes putting on events so stressful? What

Finding & Approaching Sponsors Sep 19, 2022 5982 Securing sponsorship is undoubtedly one of the toughest jobs on any race director’s plate. And finding and approaching sponsors, in particular, is probably the toughest bit of it. Where do you even begin looking for good sponsor prospects? How do you know which person to contact? What do sponsors really want? And how do you make that first approach to maximize your chances of success?We’ve got som

Getting to Zero Waste Sep 5, 2022 3958 90% - keep that number in mind - that’s how much of your event waste you should be diverting away from landfill to be able to claim that your event is a zero waste event. Sounds tough? Easy? For most races that’s a pretty high bar to clear - particularly as, when you start adding everything up, it quickly becomes apparent that a race can generate waste in many more ways than may seem obvious at f

2022 Global Runner Survey Aug 22, 2022 3734 In all walks of life, people love to stress the importance of data - knowing the hard facts and using evidence to make better, more informed decisions. So, how well do you know your participants? How well do we all in this industry understand who runners are, what they really want out of our events, and what motivates them to choose one event over another? Well, we’re going to be shedding some lig

Facebook Ads II: Creatives, Budgeting, Optimization, Retargeting Aug 8, 2022 4555 Last week, if you happened to join us for part one of our two-part Facebook Ads podcast special, we set the scene by looking at Facebook marketing strategy, understanding sales funnels, planning and structuring ad campaigns, and mastering audience targeting. This week, in part two of the discussion, it’s time to switch gears a bit and look at some more advanced topics around ad creatives, ad perfo

Facebook Ads I: Strategy, Funnels, Campaigns, Targeting Jul 25, 2022 4852 When it comes to spending money on marketing races, Facebook Ads remains the most popular choice for race directors and professional race marketers, regardless of race size or type. So how do you make the most of the opportunities Facebook Ads has to offer for marketing your race in 2022 and beyond?We’re going to be going over all that in a special two-part show on Facebook Ads with the help of my

The Sponsorship Seeker's Mindset Jul 11, 2022 5099 Are you struggling to understand how you should approach and talk to sponsors? Is seeking sponsorship a task you dread or maybe have even given up on? We’ve got an awesome episode for you today that is going to boost your confidence and reset your entire thinking around sponsorship. It’s going to help you understand what sponsorship truly is about, what sponsors really look to get out of it, and h

iRewind: Personalized Race Videos Jun 27, 2022 4731 Personalized participant video, where a participant receives an edited video of themselves in the race after they cross the finish line (often as soon as a few minutes after), has been a long time coming in mass-participation events. So how far has personalized video technology really come over the last few years? What does it add to the race experience? How much does it cost? And is the cost wort

Trademarking Races Jun 13, 2022 5268 Have you ever thought about trademarking your race’s name or logo? Trademarking your race and brand could help protect your business against trademark infringement, and the risk of getting someone else’s event confused with yours, whether that is done through malice or ignorance. Today we’re going to be looking at all aspects of trademarks and the trademark registration process, with the help of n

Email Marketing May 30, 2022 5796 When it comes to marketing your race, email marketing is the granddaddy of all marketing channels. Forget TikTok, and Instagram and Facebook Ads, if you don’t have a sound email marketing strategy, you could be passing on a huge opportunity to grow your race - and also falling short of delivering the highest quality experience you can for your participants.Today we are going to be taking a very cl

Market Update: Are We There Yet? May 16, 2022 5072 It is May 2022 and whatever hopes and expectations we’ve all had of 2022 at the end of last year have started to materialize - or have they? It’s difficult to say how strongly our industry’s recovery towards pre-pandemic levels has fared so far this year, particularly when we all individually get to see only parts of the bigger picture. Well, today I’m delighted to be joined by two industry inside

SMS Marketing May 2, 2022 6153 When it comes to marketing events, text marketing - or SMS marketing, as it’s often known - is just about as controversial as it gets. Some people have used it and absolutely love the high engagement rate and ROI SMS marketing campaigns provide, others don’t want anything to do with it and positively cringe at the idea of marketing their event over so personal a channel. Well, over the next hour a

Race Announcers! Apr 18, 2022 5086 Does your race employ a race announcer? Chances are probably not. You may think that your race is not big enough to have one or that the money spent on a race announcer could be better spent elsewhere - or not spent at all, if you run a for-profit race or raising money for a charity or cause close to your heart.Well, today we’re going to try and give you some reasons to reconsider with the help of

[Bonus] The Space Force T-Minus 10-Miler Apr 12, 2022 3664 What do the Marine Corps Marathon, Air Force Marathon and Army Ten Miler all have in common? They are, of course, amazing races put on to celebrate branches of the US Military that attract tens of thousands of participants every year.Well, there’s a new race in town for 2022, set to celebrate the youngest of all military branches: the Space Force. The aptly named Space Force T-Minus 10-Miler is se

The Council for Responsible Sport Apr 4, 2022 4735 It is by now abundantly clear that some of the ways we have all been used to doing things, including organizing races, are just not sustainable for the planet in the long term. And it is increasingly obvious to race directors and participants alike that traveling long distances to and from events, going through scores of single-use plastic bottles, and sending tons of waste to landfill is taking i

Recruiting & Managing Volunteers Mar 21, 2022 4017 It’s probably not an overstatement to say that volunteers are the backbone of every successful race. They are the people that make much of race day happen and, yet, recruiting and managing volunteers, training them properly and retaining them for the long run remains a constant headache for race directors of all levels of experience. Well, today we’re going to try and make everyone’s life a little

[Bonus] Fraud at the Portland Marathon Mar 10, 2022 1438 On February 17, former president of the Portland Marathon, Lester Smith, was indicted by a grand jury on charges of wire fraud and tax evasion. In the indictment, Smith, who has led the Portland Marathon as both president and race director since 1982, is accused of embezzling more than $1 million dollars from the race’s coffers to fund his personal luxury lifestyle.Today, we’ll be looking back at

Building Your Brand Mar 7, 2022 3754 What’s in a brand? Is it the sleek logo with the matching color palette and catchy tagline? Is it your organization’s mission statement and your event’s core values? Or is it every single thing that makes your event a memorable experience for your participants on race day?Well, according to my guest today, event branding expert Peter Abraham, your brand is all of the above and a whole lot more. It

Understanding Marketing Psychology Feb 21, 2022 5007 Why do some of your marketing campaigns work and others don’t? Why do you yourself as a consumer respond a lot more favorably to some types of messages and not others? At the end of the day, what makes us all take our wallets out and pull the trigger on that next purchase?The answer to all those questions more often than not comes down to psychology. We are programmed to respond to certain queues

Race Trends 2021 Feb 7, 2022 3638 When you want to know what’s happening and trending in the endurance events industry by the numbers, where do you turn to? Well, for me and many people I know, the definitive source of event data for the industry is, and has been for some time, GiveSignup|RunSignup’s annual RaceTrends report. The report leverages GiveSignup|RunSignup’s extensive registration data from almost 60,000 events to point

Race Expos Jan 24, 2022 3717 When you think of race expos, what kind of thing comes to mind? Well, if you’re like me, you’re probably thinking huge pre-race expos like New York or London, where you go to pick up your bib and race packet, and where you get to stroll around hundreds of booths from high-profile running brands showcasing their latest thing. Race expos are actually a lot more common than you think, and, according

DIY PR & Mastering Earned Media Jan 10, 2022 4670 Public relations (PR) is an integral part of running a successful brand and business. It is the art of communication and storytelling. It’s about appealing to communities and stakeholders, forging relationships with media and playing the marketing long game. Yet, as my guest today - PR pro, Meg Treat, of Treat Public Relations - rushes to acknowledge, it often gets a bit of a bad rap. Well, hopefu

Looking Ahead to 2022 Dec 27, 2021 2995 If you’re listening to this episode as it comes out, it’s the middle of the holiday season and, hopefully, you’re recovering from some excessive meal or other - so, Merry Christmas to you!Today, we have a very special end-of-year episode for you where we’re going to be looking back at a fairly challenging 2021 but also looking ahead to a - hopefully - much brighter, more optimistic 2022. We’re goi

Marketing Your Race Internationally Dec 13, 2021 4238 Sports tourism - you’ve heard the phrase, people traveling to places to participate in sporting - that’s a whole thing these days. And a very fast-growing thing at that. So, how can your race capitalize on this trend and how can you position your event to attract more overseas or out-of-state participants?That’s exactly what we’ll be getting into today with my guest, George Kakourides, Marketing D

Buying and Selling Races Nov 29, 2021 4749 If you have built a business putting on races, chances are you would have thought of maybe selling some or all of those races at some point in the future. You may also have toyed with the idea of buying races from others as a way to grow your event portfolio. Buying and selling races still remains a big mystery for most race directors - even very experienced ones. How do you go about it? How do yo

[Bonus] GiveSignup | RunSignup Winter Symposium Nov 18, 2021 2047 The GiveSignup|RunSignup Symposium series has grown from modest beginnings of just a few dozen people to be the industry conference most race directors and timers will attend during the year. And this January 25-26, the Symposium series returns to Orlando Florida after a two-year hiatus for an awesome two days of education and networking, and all race directors, timers and nonprofit professionals

SEO for Races Nov 15, 2021 5629 If I told you “race marketing”, what kinds of things come to mind? Facebook ads maybe, maybe Google Ads. But what about your race website? Is that optimised for search engines? When people search Google for your race - or, even more importantly, for a race like your race to enter - is your race website the one they find at the top of Google search results?Today we’re going to be talking about SEO

Running a Race Ambassador Program Nov 1, 2021 4724 It’s very fashionable these days to hear people speak of “influencers” - people who work with brands to promote their products and services to a niche audience in which they have a strong following. Well, our industry has had that for a while. They’re called race ambassadors and they can be your race’s special influencers, going out into the community and spreading the word for your event in their

[Bonus] The Big Tyvek Squeeze Oct 29, 2021 1925 Today, we have a bonus episode for you. And it’s all about Tyvek. Yes, that wondrous paper-like, fabric-like material, that is actually neither paper nor fabric, that our industry uses to make race bibs.Well, that wondrous material is now in a bit of a supply freeze. That’s right - the owners and exclusive manufacturers of Tyvek, DuPont, have informed printers that no more printing-grade Tyvek sha

Growing a Digital-First Race Oct 18, 2021 5250 At the tender age of 24, with no prior experience or any interest in running, Matt Trevett decided to take a gamble and launch a new 10K in his hometown of Weybridge in Surrey, UK.Matt promised local business groups and the local council he’ll bring 1,000 people to the race in its first year. As you can imagine, everyone was very supportive of the idea - in between thinking Matt was crazy.Fast-for

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