Six Figure Flower Farming
A podcast that discusses the business side of flower farming, focusing on building a profitable flower farm by cultivating key business skills. The host, Jenny Marks, talks shop about strategies for success in the flower farming industry.
Episodes
123: Listen To This If You Love Growing Flowers - But The Business Side Is A Struggle.
You can grow gorgeous flowers, know exactly when to pinch your dahlias, and have your succession planting dialed in...and still feel completely lost when someone asks about your margins, pricing, marketing, or profit. That doesn’t mean you’re “not a business person.” Running a profitable flower farm is simply a different skill set than growing flowers, and those skills can be learned.
We’
122: How This Farmer Raised Prices By 30% - With ZERO Pushback (With Lydia Of Hen Hill Cut Flowers)
What changes when you stop guessing at your flower farm numbers and start running your farm like a real business? In this episode, I’m talking with Six Figure Flower Farming Alumni Lydia Watson of Hen Hill Cut Flowers about how understanding her costs, profitability, and pricing gave her the confidence to raise her flower prices by 30% with zero customer pushback. After a season of o
121: Overwhelmed In Your Flower Farm? (What To Do About It)
Feeling overwhelmed on your flower farm doesn’t always mean you need more hours in the day. Sometimes the real problem is that everything feels important. When you’re juggling harvesting, marketing, crop planning, sales, and a never-ending list of new ideas, it’s easy to stay incredibly busy without knowing if you’re actually moving your flower farm business forward.
In this episode of th
120: How Amanda Built a More Profitable Flower Farm by Doing Less
What if growing fewer flowers could actually help you build a better flower farm business? In this episode, I sit down with past Six-Figure Flower Farming student Amanda Keene of Flowers on Phoenix to talk about how she has simplified her farm, become more intentional about profitability, and built a business that fits around her family and the life she actually wants to live.
119: Brutally Honest Advice To My Beginner Flower Farming Self
If I could sit down with myself as a beginner flower farmer, there are a few things I’d say a whole lot sooner: learn your numbers, stop trying to be affordable to everyone, and remember that your time is not free. A sustainable flower farm business isn’t built by working harder and harder. It’s built by understanding what’s profitable, pricing intentionally, using your time wisely, and i
118: The Truth About Profit Margins On A Small Flower Farm
What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower farms with the same revenue can leave their owners with wildly different incomes, and why simply selling more flowers isn’t always the answer when your business isn’t profit
117: Scaling A Flower Farm To New Heights With Karl Of Green Park Nurseries
If you’re building a flower farm for the long haul, this conversation with Karl Vahrmeyer of Green Park Nurseries is one you’ll want to hear. Karl shares what nearly 50 years of family farming has taught his family about scaling a flower farm sustainably, staying financially lean, planning years ahead, and letting customer demand pull the business forward instead of forcing growth.
We als
116: Why Your Marketing Isn't Working And What To Do Instead
If your flower farm marketing isn’t bringing in sales, the problem might not be your Instagram reach, your local market, or even your competition. It might be much simpler: people don’t actually know what you sell. Whether you’re trying to book more weddings, sell flower subscriptions, move more farmers market bouquets, attract wholesale florists, or fill workshops, your marketing needs t
115: 5 Ways To Increase Your Flower Farm Revenue This Month Without Doing More
Growing more flowers is not always the fastest path to more revenue. In this episode, Jenny breaks down how flower farmers can increase their average order value by making more thoughtful offers to customers who are already ready to buy. A simple upsell, a well-designed bundle, or a larger purchase option can add meaningful revenue without adding more beds, more markets, or more hours to
114: Starting Over And Alternative Income From Content With Sarah From Bloom + Gray
Starting a flower farm from scratch does not have to mean buying every piece of equipment, installing expensive infrastructure, or following someone else’s exact blueprint. In this episode, Jenny talks with Sarah Gray of Bloom and Gray about rebuilding her flower farm in a brand-new field, keeping startup costs low, preparing beds efficiently, protecting crops from pests, and choosing pra
113: How To Master Time And Kill Overwhelm (Mostly)
Feeling overwhelmed on your flower farm does not always mean you need more time. Often, you need a clearer system for deciding what matters most. In this episode, Jenny Marks shares the weekly planning process she uses to move from reactive, frazzled farm management to a more intentional and sustainable flower farming schedule.
You’ll learn how to brain-dump every task, separate mission-c
112: Farm Hacks + Systems That Easily Saved Us Thousands of Hours
The way you grow, harvest, and handle flowers can make or break your flower farm’s profitability. In this episode, Jenny shares practical flower farming systems that have saved her cut flower farm hundreds of labor hours, from pre-sprouting ranunculus and streamlining tulip planting to using equipment for faster dahlia production.
You’ll also learn how to make harvesting and bouquet
111: The Secret to Consistent Social Media with Kalin Sheick (Sweetwater Floral)
If social media feels like one more thing on your never-ending flower farm to-do list, this conversation with Kalin Sheick of Sweetwater Floral is the breath of fresh air you probably need. Jenny and Kalin talk honestly about using social media to grow a flower farm business without letting it take over your life, from setting boundaries and avoiding comparison to showing your face, telli
110: Why Some Flower Farmers Make More Money Than Others
For flower farmers who feel like they’re working hard, growing beautiful flowers, and still not seeing the sales they hoped for, this episode takes a closer look at what actually makes a flower farm business profitable. Jenny Marks breaks down why money follows value, how to stop feeling guilty about charging for your flowers, and why the most successful flower farms aren’t just growing w
109: Making Money Matters
What if your flower farm doesn’t just have a profit problem, but a money relationship problem? In this episode of the Six Figure Flower Farming Podcast, Jenny Marks has a real, farmer-to-farmer conversation about why it's okay to want your flower farm to make money, pay you well, and support your family. Profit does not make you selfish, greedy, or less passionate about flowers. It's what
108: The Pricing Shift That Changes Everything on a Flower Farm
One of the fastest, least exhausting ways to increase profit on a flower farm: pricing. When flower farmers feel stretched thin, their first instinct is often to grow more flowers, find more customers, or push harder on marketing and sales. But if your margins are tight and your season already feels full, a small price increase may create more profit than adding more work ever could.
Jenn
107: How Michelle Elston Built One of the Most Efficient Flower Farms I Know
If your flower farm always feels one step behind, this episode is going to feel like a deep breath. Jenny sits down with Michelle Elston of Roots Cut Flower Farm in Pennsylvania, who produces nearly 30,000 supermarket bouquets a year with a part-time seasonal crew, tight systems, and a whole lot of intentional decision-making.
Michelle shares how her farm uses clear weekly rhythms, crew t
106: How We Structure Our Flower CSA For Profit and Retention
A cut flower CSA or subscription can bring steady cash flow, predictable harvest planning, and stronger customer retention, but only if it’s structured in a way that ACTUALLY works for your farm. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through how her flower farm built a profitable flower subscription program around peak production months
105: How to Cut Your Harvest Time by 30–50% (Without Hiring More Help)
Is harvesting your cut flowers taking up your entire day? In this episode of the Six Figure Flower Farming podcast, Jenny Marks walks through the small but powerful systems that helped her flower farm cut harvest time in half, from reducing wasted steps in the field to bunching as you harvest, counting rubber bands ahead of time, and building a simple harvest plan.
Did you enjoy this epis
104: 5 Silent Profit Leaks on Small Flower Farms
Most flower farmers don’t realize how much money they’re losing through small, everyday decisions that quietly chip away at profit margins. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down five of the biggest profit leaks on small flower farms, including growing too many varieties, underpricing flowers, overproduction, overspending without a plan, and managing t
103: Most Flower Farmers Waste Their First $5K — Here’s What I’d Do Instead
A lot of flower farmers waste their first few thousand dollars on things that feel productive… but don’t actually make them money. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down exactly how she would spend her first $5k to $10k if she was starting over from scratch on a flower farm today. From used coolers and Caterpillar tunnels to crop selection, marke
102: Success With On-Farm Workshops And Experiences With Niki Of Flourish Flower Farm
Workshops can be one of the most profitable and fulfilling sales outlets on your flower farm… but only if you treat them like a real business. In this episode, Jenny sits down with Niki Irving of Flourish Flower Farm to break down how to host on-farm workshops that actually make money. From pricing and tracking true costs to creating a high-end customer experience, this conversation cover
101: Why Your Prices Might Feel "Too High" (And Why They Aren't)
If your bouquet prices make you hesitate or feel “too high,” this episode is your reminder that the problem usually isn’t the number… it’s the discomfort. Most flower farmers are underpricing because they’re basing decisions on their own budget instead of their ideal customer. You’re not just selling stems, you’re selling an experience, and your pricing should reflect the value, transform
100: Copy This Marketing Strategy To Grow Your Flower Farm Fast
Most flower farmers are chasing more Instagram followers… but that’s not what actually builds a profitable, sustainable flower farm. In this episode, Jenny Marks breaks down the shift from “rented” attention on social media to owned attention through email marketing... and why your email list is one of the most valuable business assets you can build. From algorithm-proof communication to
99: Hard Truths About Hiring On A Flower Farm
Hiring on a flower farm can feel like a breaking point… but it’s usually a growth signal! If you’ve been stretched thin, stuck doing everything yourself, or watching quality slowly slip while demand keeps rising, this episode walks through exactly when it’s time to hire and how to do it in a way that actually grows your flower farm business.
Clear roles, simple SOPs, and intentional
98: Wholesaling On Small Acreage with Sarah from Eda Creek
If you’ve ever assumed wholesale only works for big farms, this episode might change your mind. Jenny sits down with Sarah from Eda Creek Farm, who’s running a highly efficient, mostly wholesale business on just half an acre. From selling through a flower market collective to building strong florist relationships, this conversation pulls back the curtain on what’s actually possible when y
97: Your Mixed Bouquet Recipes Are Probably Too Complicated (And What To Do Instead)
If bouquet making is eating up your entire day... it’s a systems problem. Jenny walks through how simplifying your mixed bouquet recipes can dramatically increase efficiency, reduce decision fatigue, and boost profit margins without growing a single extra stem. Instead of cramming in every flower on the farm, she shares why 3 to 5 ingredient recipes, batch harvesting, and repeatable
96: How to Succeed as a Flower Farmer in a Rural, Small Town, or Low-Income Area
If you’ve ever caught yourself thinking “I can’t charge those prices because of where I live,” this episode is here to gently call you out. Profitability in flower farming has a lot less to do with your zip code and a lot more to do with your process, your systems, and your ability to match real demand in your area. High prices don’t equal high profit, especially when bigger markets come
95: All Things Pricing with Flower Math Expert Alison Ellis
Pricing can feel like a constant thorn in your side, especially when you love flowers more than spreadsheets. In this episode, Jenny sits down with Flower Math expert Alison Ellis to talk about the pricing mistakes that quietly eat away at profit, from overstuffing bouquets to undercharging for labor, design time, and the real cost of running a flower business. This conversation is a grou
94: How to Understand Your Farm’s Finances Without Becoming an Accountant
Most flower farmers didn't start growing flowers because they love spreadsheets or financial reports. But avoiding your numbers makes running a profitable flower farm much harder than it needs to be. In this episode, Jenny breaks down the simplest way to understand your farm finances without becoming an accountant. At its core, farm accounting is just three things: revenue, expenses, and
93: What To Prioritize When There's 1 Million Things To Do On Your Flower Farm
Feeling overwhelmed on your flower farm doesn’t mean you’re doing something wrong. Most flower farmers are simply trying to fix too many things at once. In this episode, Jenny introduces the powerful Theory of Constraints and explains how sustainable flower farm growth comes from identifying the single bottleneck holding your business back. When you focus on the one skill or system that t
92: Secrets to Marketing a Local Cut Flower Farm with Leslie Presnall
Marketing is a whole different game when you are trying to reach the people who live five minutes down the road, not five states away. In this episode, Jenny sits down with local marketing coach Leslie Presnall to talk about how to market a local cut flower farm without getting trapped in the social media popularity contest.
You will hear practical, doable strategies to become the go to f
91: Genius Flower Farm Marketing I Didn’t Invent (But Wish I Had)
What if marketing your flower farm didn’t mean more posts, more ads, or more complicated funnels… but simply showing up in the right place at the right time? In this episode of the Six Figure Flower Farming Podcast, Jenny Marks shares real-world flower farm marketing stories that worked. Think: selling out Valentine’s bouquets at a packed local bar, quietly flower bombing a city park
90: How to Make Dahlia Tuber Sales Profitable and Efficient
Dahlia tuber sales can look like easy off-season income until you are staring at piles of tubers, shipping chaos, and spreadsheets everywhere. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down why tuber sales only become profitable when you treat them like a real product with clear margins, systems, and boundaries. She walks through how to decide if dahlia tuber
89: What Most Flower Farmers Get Wrong About Profitable Bouquet Pricing
Most flower farmers know how to grow beautiful bouquets but where things fall apart is pricing them in a way that actually supports a profitable, sustainable farm business. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through why “fair” pricing and competitor comparison often lead to undercharging, and why confidence in pricing comes from data, no
88: Are Flower Trucks Actually Worth It? (The Honest Answer with Wild Iris Flower Co.)
In this episode of the Six Figure Flower Farming podcast, Jenny Marks chats with Christine Covino of Wild Iris Flower Farm about what it really looks like to build a profitable, sustainable flower farming business on a small scale. Christine shares how she refined her sales channels over time, pulled back from the parts of the business that were draining, and focused on the outlets that f
87: How To Find Your Niche In Flower Farming
If you feel stuck trying to sell flowers everywhere and to everyone, this episode brings clarity fast. Jenny Marks breaks down why most flower farmers do not have a marketing problem... they have a niche problem! She walks through how to define your niche as a practical business model, not a vibe, by aligning what you grow, how you sell, and who you serve with real market demand, profitab
86: Here's How Knowing Your Numbers Will Transform Your Flower Farm
Most flower farmers don’t actually have a growing problem... they have a numbers problem, and in this episode Jenny breaks down why that distinction matters if you want to operate like a professional. She shares how tracking just a handful of core metrics can cut through decision fatigue, reduce anxiety, and replace emotional “vibes-based” choices with clear, grounded strategy. If nu
85: Your Winter Marketing Plan For Your Most Profitable Season Yet
If your marketing only kicks in once flowers are blooming, it’s no wonder spring feels rushed and unpredictable! In this episode, Jenny Marks walks through how winter can become your most powerful demand-building season. By planning ahead, creating consistent touchpoints, and building anticipation before the first stem is cut, you can shorten buying decisions and head into the growing sea
84: Building A Thriving Flower Farm Without Owning Land With Nikki From Cross Street Flowers
Nikki Bartley didn't wait for perfect land access, a perfect setup, or perfect timing. She started selling mason jar arrangements out of her front yard and built Cross Street Flower Farm into a thriving New England cut flower business by leasing seven acres on town owned farmland, then designing a business model that keeps customers coming back all season long. In this episode, we dig int
83: 5 Things To Focus On To Make 2026 Your Best Year Yet
Most flower farmers head into a new year full of hope but without a clear plan... and that’s how burnout and unpredictable income sneak right back in! In this episode of the Six Figure Flower Farming Podcast, Jenny Marks shares five strategic shifts to help you build a more profitable, efficient, and sustainable flower farm in 2026 - without more land, more flowers, or more chaos. This co
82: Lessons Learned In 2025: The Good, The Bad, And Hilarious.
2025 was a year that tested every part of running a flower farm business. In this episode, Jenny shares the real lessons that shaped her season, from profitable crop trials and smarter delegation to building systems that support sustainable farm business growth. She talks honestly about tracking numbers, focusing on what already works, and why leadership, marketing, and sales should never
81: Dear Santa, please bring me... a profitable, drama-free flower farm.
Flower farmers everywhere are dreaming of a calmer, more profitable season, and this episode breaks down what actually creates that kind of business. Jenny walks through the real reasons farms feel dramatic, from unpredictable profits to chaotic customers to never ending to do lists, and shares simple shifts that bring clarity, confidence, and more time back in your life. You’ll hear why
80: The importance of staying fit + healthy with Lindsey Sherman
Long days, physical work, skipped meals, mental fog… flower farming asks a lot of your body, and it is easy to hit burnout long before the season ends. In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with fitness and nutrition coach for women in agriculture, Lindsey Sherman, to talk about what really happens when farming becomes your only “workout.” Together they
79: End of year business audit
Every season tells a story, and this episode walks flower farmers through one of the most transformative rituals of the entire year. Jenny breaks down the exact six step process she uses to evaluate her farm’s performance, uncover hidden opportunities, and reset her business for long term growth. From dreaming up revenue goals to reviewing projected versus actual numbers, this audit creat
78: How to increase off-season sales with a CSA sales launch
This week on the Six Figure Flower Farming Podcast, Jenny digs into one of the easiest ways to bring in real winter income on a small scale flower farm. A well timed CSA or subscription launch can turn the slow season into your most reliable cash flow, thanks to holiday gifting, new year motivation, and customers who are desperate for something pretty to look forward to after months of gl
77: How to create a holiday gift guide to earn more revenue
Holiday shoppers are overwhelmed and eager for direction, which makes this the perfect moment for flower farmers to step in with a simple gift guide that solves a real problem. This week Jenny breaks down how a curated guide not only helps customers choose thoughtful presents, but also positions your farm as a high quality local gifting source. Even if you don't grow winter flowers, there
76: Making anything profitable with Greg from Understory Farm
Today on the Six Figure Flower Farming Podcast we are joined with Gregory Witscher of Understory Farm in Vermont. Greg has spent 13 seasons refining a lean crew, clear systems, and a weekly workflow that moves volume through wholesale florists and grocery stores without losing profitability. If you are curious about making wholesale or grocery store bouquets work for your farm, this episo
75: Live Q&A: Pricing Stems, CSA Growth, and Simple Marketing
Join the Six Figure Flower Farming Course: trademarkfarmer.com/enrollEver wish you could sit down with an experienced flower farmer and ask all your business questions? In this week’s episode of the Six Figure Flower Farming Podcast, Jenny hosts a live Q&A session packed with honest, practical advice for new and seasoned growers alike. From knowing where to reinvest your profits to fi
74: Increasing sales by nearly 30% with Karen Kohuth
This week I am chatting with Karen Kohuth of Greenhouse on Greendell in New Jersey about how she and her husband shifted from microgreens to cut flowers and grew revenue by 27 percent in one season. Karen walks through what changed on the business side of her flower farm business: niching down to one product line, using crop planning to match bouquet recipes and market demand, keeping wee
73: Revealed: Six Figure Flower Farming like you've never seen before
Pull back the curtain with me on the refreshed Six Figure Flower Farming program opening November 4. I walk through the five pillars that scale a flower farm without burnout: your profit plan, crop costing to pinpoint top moneymakers, efficient farm operations that run without you, marketing that builds demand, and sales that convert CSA and retail customers with ease. You will hear how w
72: How these farmers cut 20+ work hours a week AND increased their profits - Daybreak Farm
At Daybreak Farm in New Jersey, Krissa and Bill Hoermann took a one-acre blank slate and transformed it into a thriving flower business that now supports both their wedding and event studio and a busy farm stand. In this episode, they share how implementing simple systems helped them cut more than 20 hours of work each week while actually increasing profits. From planting with purpose and
71: The $100k Blueprint: What to audit, fix, and focus on now.
Scaling your flower farm doesn’t always mean adding more work to your already full plate. In this episode of the Six Figure Flower Farming Podcast, host Jenny Marks walks you through a simple three-step framework to uncover hidden profit leaks, streamline your systems, and focus on what actually moves the needle. From raising prices with confidence to cutting hours of wasted labor in the
70: This farmer found success with the numbers - Whiffle & Hum Flower Farm
What happens when a simple New Year’s resolution turns into a thriving flower farm? In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Lee Anne of Whiffle & Hum Flower Farm to talk about her journey from wanting fresh flowers on her kitchen table to managing multiple acres of production. Lee Anne shares the gritty reality of transforming an old hay field in
69: 5 reasons my flower farm didn't fail (and why yours won't either)
Starting a flower farm is no small feat, and the truth is, most of us walk into it with more questions than answers. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks opens up about the real reasons her flower farm didn’t fail—lessons learned through years of scrappy problem-solving, tough setbacks, and a whole lot of resilience. From running lean with used equipment a
68: How to keep going - with the Dirt on Flowers Gals
Running a flower farm is not for the faint of heart! In this episode, Jenny sits down with Shannon and Lynds from The Dirt on Flowers to talk about the grit, resilience, and mindset it takes to keep showing up year after year. Between unpredictable weather, endless to-do lists, and the pressure of running a profitable business, flower farming can feel like an emotional rollercoaster. Yet
67: 6 lessons I learned growing a multiple 6-figure flower farm
Building a profitable flower farm doesn’t happen overnight. It comes with plenty of mistakes, pivots, and surprising realizations along the way. In this episode, Jenny Marks is sharing six lessons that shaped her journey to growing a multiple six-figure farm, from why you can’t do it all alone to the mindset shifts that made scaling possible.
You’ll hear how she moved past perf
66: Create a better, money-making website with these 3 tips
Running a flower farm means you’re already wearing a dozen hats... but is your website pulling its weight too? In this episode of the Six Figure Flower Farming Podcast, Jenny walks through five simple tweaks that will turn your website from a digital business card into a money-making machine. From adding clear “buy now” buttons on every page to optimizing for mobile and collecting emails,
65: Flower farming tools + equipment that save you time and money
Running a flower farm takes grit, creativity, and the right tools to make the work sustainable. In this episode, Jenny Marks dives into the equipment that has saved her countless hours and spared her body from burnout. From affordable used tractors to must-have implements, irrigation systems, and simple game changers like hose reels and rolling racks, she breaks down which investments act
64: Raising the bar for cut flower quality with Diane Szukovathy
On this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Diane Szukovathy, co-founder of Jello Mold Farm and a driving force behind the Seattle Wholesale Growers Market. Diane shares the story behind Floral Standards, an in-depth resource created by the co-op to help flower farmers master post-harvest handling, improve quality, and stand out in a competitive global m
63: What stage of flower farming are you at? (and how to get unstuck)
In this episode of the Six Figure Flower Farming Podcast, Jenny walks through the three core stages of a flower farming business: the Hustler Stage, the Entrepreneur Stage, and the CEO Stage. From harvesting in the dark with a headlamp to hiring your first team member, each stage comes with its own challenges, bottlenecks, and growth opportunities. You’ll learn how to recognize wher
62: 6 tips for juggling a job + flower farming
When I first started flower farming, I was squeezing it in before and after my full-time government job—waking up early, working late, and cramming weekends with harvesting, bouquet making, and markets. So if you’re currently balancing a day job while trying to build your dream flower business? I see you, and I made this episode just for you.
Today, I’m diving into six practical tips that
61: Mindset shifts that changed my business for the better - from the Backyard Bouquet Podcast
What happens when a vegetable grower discovers dahlias? For Jenny Marks of Trademarks Flower Farm, it was the beginning of an entirely new chapter—one filled with vibrant blooms, profitable systems, and a whole lot of mindset shifts. Originally aired on the Backyard Bouquet Podcast, this republished episode takes you behind the scenes of Jenny’s flower farming journey, from throwing hay b
60: You need to plan for a profitable spring NOW! (+ how)
If you want big, healthy blooms and strong spring sales, you’ve got to start planning now!! In this episode, Jenny explains how fall planting decisions—like ordering plugs, prepping beds, and choosing the right crops—can make or break your spring success. She shares her favorite early bloomers (hello snapdragons, campanula, and ranunculus), explains the timing pitfalls that trip up e
59. Parenting + Farming with Becky Sadlowski of Rooted Flowers
Raising a family while growing a thriving flower farm isn’t easy—but Becky Sadlowski of Rooted Flowers proves it’s absolutely possible. In this episode, Jenny sits down with Becky to talk about her journey from selling veggies at a roadside stand to managing a full-scale cut flower business with eight high tunnels, a small team, and three young kids by her side. They dive into how she boo
58: My biggest business regret
What’s the real reason some flower farms grow faster than others? It’s not just soil, strategy, or sales... it’s support. In this episode, Jenny opens up about her biggest business regret: not building a team sooner. It wasn’t a crop failure or a bad investment that slowed her down—it was trying to do it all alone. If you've ever felt stretched too thin or stuck doing $10 tasks instead of
57: How We Fill Gaps in Flower Production and Save Our Sales
The dreaded July flower gap... it hits just as spring blooms fade and summer crops lag behind. In this episode of the Six Figure Flower Farming Podcast, Jenny shares how she keeps flowers (and cash flow) steady during one of the trickiest stretches of the season.
From perennials like yarrow and baptisia to early successions of snapdragons and sunflowers, she breaks down the crops that rel
56: Why farming part time might be the answer with James at Honeyed Acres
What if full-time farming isn't the dream—and part-time farming is actually the sweet spot? In this episode, Jenny sits down with James from Honeyed Acres, a third-of-an-acre veggie farm in upstate New York, to talk about running a profitable farm without giving up a day job. James and his partner Ariana both work full-time off-farm, yet still manage to run a wildly successful CSA and mar
55: Four Things to Outsource
Feeling overwhelmed and stretched thin in your business? You’re not alone. Whether you're harvesting at sunrise, answering emails during dinner, or scrambling to reconcile five months of bookkeeping in one night (been there), it might be time to start outsourcing. In this episode, I’m walking you through four of the most impactful areas flower farmers can delegate—so you can stop doing it
54: 5 secrets to less work, more life
Burnout doesn’t have to be your business model. In this episode, Jenny pulls back the curtain on five powerful shifts that helped her reclaim her time, protect her energy, and still run a successful, profitable flower farm. Whether you’re drowning in harvest tasks, saying yes to every custom order, or struggling to find time for anything outside your business, these tips are a game-change
53: A peek inside our task management systems
Ever wonder how flower farmers actually keep it all straight—between sowing seeds, harvesting blooms, running a business, and, you know…sleeping sometimes? This episode pulls back the curtain on the real-life systems we use to manage the chaos and stay (mostly) on track.
Jenny walks through how her task management setup has evolved over time—from color-coded notebooks to digital dashboard
52: Micro Urban Farming with Dee Hall of Mermaid City Flowers
Thinking about starting a flower farm without acreage? In this episode, Jenny interviews Dee Hall Goodwin of Mermaid City Flowers, an urban microfarmer based in Norfolk, Virginia, who grows across four borrowed plots within her community. Dee shares how she launched her farm in a front yard and scaled using community-sourced land, all while maintaining a profitable business rooted in sust
51: 5 harsh truths about being a flower farm business owner
What does it really take to build a thriving flower farm business? In this episode, Jenny pulls back the curtain and gets brutally honest about the unglamorous side of running a flower farm. From back-breaking labor and unpredictable weather to slow growth and late nights, she lays out the tough—but necessary—truths most flower farmers learn the hard way.
Whether you’re just starting out
50: 10 lessons learned for big mothers day sales
Mother’s Day is one of the biggest revenue weekends for flower farmers—but it can also be the most overwhelming. In this episode, Jenny shares 10 lessons she’s learned from turning early-season chaos into smooth, five-figure sales. From planting and pre-orders to pricing, packaging, and simplifying your offerings, you’ll learn what actually works to boost profits without burning out.
Hear
49: Farmers market success with Rebecca of Moonshot Farm
This week, Jenny sits down with Rebecca Kutzer-Rice of Moonshot Farm for a conversation all about building a thriving flower farming business through farmers markets. Rebecca shares how she and her husband grew Moonshot Farm from a brand-new operation into a bustling, year-round flower farm in just a few short years—and why focusing on farmers markets was a key part of their success. From
48: Farmers Market Sales: Do's and Don'ts
In this episode, Jenny shares her tried-and-true strategies for making the most out of farmer's markets as a flower farmer. While not everyone loves them, Jenny makes the case that a good market can be one of the most profitable—and fun—sales outlets for your farm. From building a loyal customer base to marketing your CSA and other offerings, farmer’s markets can do a lot of heavy lifting
47: How to deal with negative feedback (founded or not)
Negative feedback is never fun—but it is inevitable when you’re running a flower business. In this episode, Jenny shares her honest experiences navigating criticism over the years, from CSA customer complaints to unexpected Mother’s Day misunderstandings. Whether the feedback is constructive or completely unfounded, she breaks down how to process it, respond thoughtfully, and even turn it
46: Ways to rank first on google searches with Homegrown Reach
Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach, who specializes in helping agriculture and horticulture businesses boost their visibility online. They break down what SEO (search engine optimization) actually is, why it matters for local flower farmers, and the small but mighty c
45: 5 ways to make seed starting simple, easy, and quick.
Feeling overwhelmed by seed starting? In this episode, Jenny shares five practical ways to simplify your process, save time, and keep it enjoyable—even during the busiest parts of the flower growing season. From streamlining your crop plan to batching tasks and ditching inefficiencies, these tips will help you stay consistent without the stress.
Did you enjoy this episode? Plea
44: How to have a HUGE Mother's Day (start now!)
Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s the catch: success on Mother’s Day starts with preparation—months (or even a year) in advance.
In this episode, Jenny is sharing exactly how you can maximize your Mother
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