AI: Machine-Made Marketing
Hosted by Becky Johnson, this podcast explores the power of Artificial Intelligence in marketing. It delves into how advanced algorithms and data-driven insights are transforming business engagement with audiences. Listeners discover how AI can elevate marketing strategies and drive growth in today's digital landscape.
Episodes
What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB
Today's guest is Caroline Giegerich, Vice President of AI at the IAB. We talk about how the IAB gathers input from leaders across the advertising industry to develop new frameworks for measuring visibility, guidance on AI disclosure, and what marketers should be watching next. Listen in as Caroline explains how IAB’s work is turning big questions into practical guidance.
Your Customers Already Told You
On this episode, we are joined by Matt Hixson, Co-founder and CEO of Tellagence. We talk about the next step for AI in marketing: moving beyond dashboards and reports to actually understanding customer intent. Matt also explains why the future isn't more data—it's knowing which data matters.
Making Room to Think
Today we are joined by Rebecca Sykes, Partner and Head of AI at Brandtech Group. We talk about taking the repetitive & mundane work out of marketing so people have more time to think, why AI should create opportunity instead of simply cutting costs, what agentic AI actually changes, and why the brands that come out ahead will be the ones that change their culture, not just their technology.
Stop Bolting AI Onto Broken Marketing
On this episode of AI: Machine Made Marketing, we're joined by Oz Etzioni, CEO & Cofounder at Clinch. Oz explains why AI is exposing the cracks in marketing instead of fixing them. We also talk about connecting creative and media, making every campaign a learning opportunity, and why rebuilding your workflow matters more than adding another AI platform.
AI Is Not the Strategy. Growth Is.
This week we're joined by Chan Suh, Senior Partner and Chief Digital Officer at Prophet. We talk about why AI is changing business the way the web once did, why measuring AI adoption misses the point, and how companies can move beyond endless pilots to create real growth. Chan also shares new research on consumer trust and explains why the brands that put people first will have the advantage.
Human First, AI Enhanced
On this episode, I sit down with Steve Bevilacqua, Principal Consultant at Cella by Randstad Digital, for a candid conversation about what AI is actually doing inside marketing organizations today. We dig into the gap between executive expectations and real-world adoption, why leaders need to be hands-on with AI instead of simply directing others to use it, and how marketing teams can avoid cr
Engineering the Outcome in an AI-Driven Open Web
On this episode of AI: Machine Made Marketing, Ivan Doruda, Global CEO at MGID, joins the show to discuss how AI is changing search, publishing, and performance marketing across the open web. From the shift away from traditional SEO to the growing importance of monetization, contextual intelligence, and generative engine optimization, Ivan shares a grounded look at where the industry is headed and
Making AI Work Without the Fear Factor
In this episode, Daniella Harkins, SVP of Product GTM at LiveRamp shares a practical, grounded look at making AI actually useful inside marketing teams. From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what h
AI Can Generate Anything. Taste Is the Real Competitive Advantage
On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters.
Nick explains how Mādin uses AI as a creative collaborator rather than a creative director, accelerating ideation, testing, and execution while doubling down on the human elements machines still can’t replicate: ta
Creative Strategy in the Age of AI: Getting to Better Work, Not Just Faster
In this episode of AI: Machine Made Learning, Leslie Walsh, GM & Head of Strategy at RYA, joins the show to talk about why speed alone is not the goal in an AI-driven world. From the risk of “AI slop” to the importance of human taste, cultural nuance, and proprietary data, Leslie breaks down how marketers can use AI to elevate creative—not dilute it. The conversation explores the balance betwe
Meet Edna: Getting Beyond Personas & Letting Customers Surprise You
On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences. We get into the “Meet Edna” campaign, the role AI plays in the creative process, and why transparency—and a strong human point of view—still matter more than
Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more t
From Collaboration Tool to Agentic OS: How Slack Is Rewiring Work in the AI Era
Ryan Gavin, CMO of Slack at Salesforce, unpacks the shift from Slack as a collaboration platform to something far more ambitious: a conversational operating system where humans, data, and AI agents work side by side.
From Slackbot acting as a personalized AI partner to the rise of “orchestrators of work” over traditional specialists, Gavin explains how leading companies are already moving at “ligh
The AI Front Door: How LLMs Are Rewriting Brand Discovery with Johann Wrede, CMO of UserTesting
For decades, brands controlled their first impression — the homepage, the paid ad, the carefully crafted Google snippet.
Not anymore.
In this episode of AI: Machine-Made Marketing, we sit down with Johann Wrede, Chief Marketing Officer at UserTesting, to explore what happens when AI summaries — not websites — become the new brand front door.
As consumers increasingly stay inside ChatGPT, Gemini, a
Stop Trying to Fool People: How Movers+Shakers Uses AI to Amplify Creativity, Not Replace It
Everyone wants viral AI content.
Most brands are doing it wrong.
On this episode of AI: Machine-Made Marketing, Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.
Jeff sits at the intersection of social-first storytelling and AI tool-building—helping one of the internet’s most viral agencies design
Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab
Agentic AI is changing what contextual advertising can actually understand — and that shift could help fix some of programmatic’s biggest failures.
In this episode of AI: Machine-Made Marketing, Thomas Ives of RAAS Labs (Relevant Advertising at Scale) explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-lik
Tuning the Brand Voice: How AI Helps Global Brands Speak with One Voice—Without Losing Their Soul
As brands expand across regions, platforms, and formats, the challenge isn’t just translation — it’s tuning. How do you scale content globally without flattening tone, losing cultural nuance, or breaking brand trust?
In this episode of AI: Machine-Made Marketing, we’re joined by Jason Hemingway, CMO at Phrase, to explore how AI-powered language technology is reshaping the way brands create, locali
AI-First by Design: How Tomas Forsbäck and Readpeak Are Rebuilding Programmatic for the Open Web
AI is no longer a performance enhancement — it’s the architecture.
In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.
We unpack how Readpeak was designed specifically for contextual, native, and outcome-driven advertising on the open web
From Verification to Growth: How AI Is Redefining Media Quality and Performance with Anna Forbes, RVP Northern Europe, DoubleVerify
AI is no longer just a tool for risk mitigation—it’s becoming a catalyst for smarter media investment, better outcomes, and real business growth.
In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out. Drawing on more than two decades in ad tech, Anna explains how automation is helping media te
How AI Is Rewriting the Brand–Consumer Relationship with Domenic Venuto, Horizon Media
AI is no longer a feature—it’s the invisible operating system shaping how consumers experience brands every day. From connected kitchens and cars to predictive personalization and real-time decisioning, AI is quietly raising expectations across every touchpoint.
In this episode of AI: Machine-Made Marketing, we’re joined by Domenic Venuto, EVP and Chief Data & Product Officer at Horizon Media,
Deep Learning, IntentGPT, and the New Rules of Performance Marketing — With Jaysen Gillespie of RTB House
In a marketing world reshaped by privacy shifts, fragmented identity, and the rise of next-generation AI, performance advertisers face both a reckoning and a renaissance. In this episode of AI: Machine-Made Marketing, we sit down with Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House, to break down how deep learning is redefining personalization, why contextual targetin
How Imagination Is Rewriting Experiential Creativity with Simon Levitt
In this episode of AI: Machine-Made Marketing, we sit down with Simon Levitt, Global Creative Technology Director at Imagination, to explore how AI is fundamentally transforming experiential marketing — not just behind the scenes, but at the front lines of customer engagement.
Simon shares how generative and conversational AI are accelerating creative development, enabling rapid prototyping, and g
Cutting Through the Noise: Dennis Kirschner on Brand Safety, Walled Gardens & the Future of the Open Web
On this episode of AI: Machine-Made Marketing, we sit down with Dennis Kirschner, Co-Founder & CMO of ShowHeroes Group, for an unfiltered look at the escalating content crisis inside the walled gardens — and what it means for advertisers navigating an AI-accelerated media ecosystem.
Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating
Measuring Inclusion: How AI is Rewiring Representation in Marketing
In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity. Asha shares how her team’s data-driven approach helps marketers uncover representation gaps across ads, products, and purpose—proving that inclusion isn’t just good ethics, it’s good business.
Fr
AI, Applied: How Making Science Is Redefining Marketing’s Next Frontier
Jason Downie, Global CRO at Making Science, reveals how applied AI is transforming marketing — from hyper-personalization and creative scale to building a culture of experimentation and preparing for the next wave of multimodal search.
AI, Synthetic Populations, and the Future of Marketing: A Conversation with Arima CMO Ray Kong
On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief Marketing Officer at Arima, breaks down how Arima’s all-in-one analytics platform leverages AI to create privacy-safe, hyper-granular insights that rival traditional data collection.
Ray explains why sy
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