
Deal Diaries
Deal Diaries is a podcast dedicated to uncovering the stories, strategies, and financial frameworks behind buying, acquiring, and selling companies in the European market. Its mission is to empower aspiring entrepreneurs and acquisition enthusiasts by providing open, honest, and educational conversations with the people behind the deals.
Episodes

Deal Diaries - Piret Jesse
Deal Diaries returns with Piret, a veteran Estonian M&A lawyer (25+ years, co-head of corporate/M&A, real estate, employment). The episode demystifies how to buy/sell companies and where great legal work saves money, time, and headaches.
Start with strategy, not documents. Buyers must know why they’re acquiring: scale, synergies, new markets, or capabilities—and how value will actually be

How Egle Raadik with her team Sold 3 Companies While Raising 3 Kids
In this episode of Deal Diaries, we feature Egle Raadik, a serial entrepreneur from Estonia who has successfully exited three companies, including a landmark Amazon FBA brand sale in 2021—the largest of its kind in Estonia . Transitioning from a background in media and digital marketing, Egle ventured into e-commerce, building multiple Amazon brands with a strategic focus on scalability and exit r

2 - Flip, Scale, Exit: The Real Playbook for Online Business Buyers with Joe Burrill
In this episode of Deal Diaries, Australian-born, Sweden-based broker Joe shares his journey from buying $700 content sites to brokering six-figure online business deals. He dives deep into due diligence, asset valuations, risk, growth strategies, and what first-time buyers often get wrong. If you're curious about acquiring and scaling digital assets, this episode is a goldmine of real-world insig

1- Inside M&A: Creative Deal Structures & Real-World Tactics with Valeria Kiisk
My contact: https://www.linkedin.com/in/indrek-poldvee-sales-marketing-coach/
Valeria contact: https://www.linkedin.com/in/valeriakiisk/
Episode 165: How to Buy a Company (Even with No Money) – with Valeria Kiisk
Guest: Valeria Kiisk, Partner at Redgate Capital, with 15+ years in finance, corporate M&A, and advisory.
Background: Redgate Capital specialises in M&A, capital rai

Deal Diaries Episode Zero
Deal Diaries is a podcast where host Indrek explores the world of buying and selling companies across Europe. With no financial background, he's diving into M&A to learn, build a team, and eventually close real deals. The show features honest, long-form conversations with entrepreneurs, advisors, and dealmakers.
You can contact me here:
https://www.linkedin.com/in/indrek-poldvee-sales-marketi
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