Beauty Business Matters
Beauty Business Matters is a podcast for beauty salon and clinic professionals. Host Susan Routledge interviews global business experts, beauty professionals, and skincare/aesthetic CEOs. The show covers industry trends, strategies, and practical knowledge to help listeners thrive in the competitive beauty market.
Episodes
Why Your Salon Needs LinkedIn: The Untapped Goldmine for Beauty Businesses
Unlock the untapped potential of LinkedIn for your salon or clinic! In this episode, Chris Taylor from Social Selling and Chris Taylor Online reveals why LinkedIn is no longer just a stiff CV platform, but an absolute goldmine for beauty businesses. Discover how to turn your profile into a powerful digital directory to connect with local clients, build credibility, and generate leads without spend
Why Salon Retail Is Missing the Mark (and How to Fix It)
Selling skincare doesn't have to feel like an uphill battle or an awkward sales pitch. It’s time to rethink what retail actually means in the salon and spa world. Beyond just bottles on a shelf, authentic retail is an essential extension of client care, connection, and long-term results. When therapists shift from "selling" to guiding clients on a personal wellness journey, everything changes—incl
Building a Fully Booked Beauty Business on Your Own Terms
Ever felt like your business is running you instead of the other way round? In this inspiring episode, Chicago-based skincare specialist Katt Philipps shares her remarkable journey from working as a special effects makeup artist in Hollywood to creating a thriving, fully booked skincare practice. Kat opens up about hitting complete burnout, coping with illness, and the life-changing business shift
Are You Addicted to Stress? How Your Mind Blocks Manifestation
Manifesting gets a reputation for being a bit woo-woo, but the truth is you are doing it every single second without even realising it. Joined by the brilliant Vicky Ross, this conversation dives deep into the real mechanics of how frequency, brainwaves, and childhood conditioning shape our day-to-day lives. From breaking free of the body’s addiction to stress and emotional drama to shifting money
How Expertise and Tiered Pricing Can Transform Your Salon
Ever wondered what it takes to turn salon ownership from a stressful hobby into a thriving, structured business? In this episode, multi-award-winning salon owner Justyna Rostek shares her incredible journey—from moving to the UK with basic English to building a top-performing Guinot franchise.
Discover why salon owners need to charge based on their experience, how to pre-sell treatments before i
Shifting from Beauty to Skin: The Power of Pivoting Your Salon
It takes an immense amount of courage to completely flip a business model when you're already running a highly successful, multi-award-winning clinic. Tessa Roszkowski joins the conversation to share the incredible journey behind her 20 years in the beauty and aesthetics industry, including the defining moment she decided to step back, close a branch, and completely drop traditional beauty treatme
The Evolution of Beauty PR: Balancing Tech Innovation with Human Connection
Running a business in the hair and beauty world is a beautiful thing, but it can take a serious toll if you aren't looking after yourself. In this conversation, Susan Routledge sits down with Sam Grocutt, a 30-year beauty PR veteran, director of Essence PR, and co-founder of Curated Beauty. They pull back the curtain on how much the industry has changed—moving from the days of fax machines and tra
From Hobbyists to Luxury Chocolatiers: The Mejoolies Story
Ever wondered how to turn a simple chocolate truffle into a high-impact branding tool that leaves clients completely speechless? This conversation dives deep into the world of bespoke experiential gifting with the creative minds behind Mejoolies. Host Susan Routledge sits down with founders Carrie Farr and Lindsay Thompson to uncover their fascinating journey from accidental wedding favour makers
The Truth About Scaling Your Salon with Technology
Ever felt the pressure to jump on the latest machine trend, only to wonder if your clients actually want it? Navigating the noisy world of advanced beauty technology can leave you feeling overwhelmed and second-guessing your investments. This conversation strips back the marketing fluff to reveal how to align equipment purchases with real customer demand, check for genuine certifications, and buil
Navigating Sickness Policies: What Every Salon Owner Must Know
It’s the dread every salon and clinic owner knows too well: waking up to a last-minute text from a staff member calling in sick because they simply didn't sleep well. Navigating the minefield of staff management, shifting legislation, and persistent absences can leave even the most seasoned bosses feeling entirely burnt out. Expert executive coach Sue Ingram shares the vital distinction between ma
Stop Chasing Every Client: How to Define Your Ideal Salon Client
In this week's midweek business bite, Susan tackles the foundation of true salon and clinic success: defining and attracting your ideal client. It is incredibly easy to get swept up in social media metrics and the endless chase for new bookings, but trying to be everything to everyone often results in a book full of one-off visitors rather than loyal fans.
KEY TAKEAWAYS
Stop Trying to Appeal
Industry Powerhouses Reveal The Best Knowledge For Your Beauty Business!
It is easy to get completely wrapped up in the daily grind of running a business, but sometimes the greatest growth happens when you finally step back and give your team the space to breathe. This special compilation episode brings together the absolute best highlights and golden nuggets from previous conversations with industry powerhouses like Lara Morgan, Amanda Winwood, and Helen Portman-Brook
The Game-Changing Massage Technique Your Spa Needs
Imagine a massage where you never have to turn over, your makeup stays intact, and you drift away on a bed of perfectly heated water. This isn't a futuristic luxury—it's the reality of a face up Hydrotherm treatment. Long-term wear and tear on a therapist's hands and wrists can end a career prematurely, but switching to a fluid, water-supported method preserves your body while offering an exceptio
Chris Taylor: Turning Low Social Media Views into High Salon Profits
Ever feel like you’re shouting into an empty void on social media, spending hours making reels that get plenty of likes but zero new clients? Chris Taylor has built an entire business on the philosophy that you don’t need millions of followers to make serious money.
In this high-energy conversation, the founder of Social Salon shares how he accidentally fell into the industry by documenting his
Inclusive Spa Therapy: Breaking the Barriers for Cancer Patients
Ever been told "no" and felt it just wasn't the right answer? Amanda Winwood has built an entire wellness legacy on asking "why." From witnessing her mother’s holistic lifestyle in a tiny Cheshire village to leading a movement in oncology massage, Amanda is a true force of nature in the beauty and hospitality sectors. In this episode, we dive into the 26-year evolution of Made for Life Organics an
From Broom Cupboard to Beauty Empire with Alison Laws
Ever wondered what it takes to keep a salon thriving for over three decades—and keep staff for over twenty years? Alison Laws joins us to share her incredible journey from opening a tiny "broom cupboard" salon in the Metro Centre to running Jesmond Beauty, a multi-floor landmark in the North East. In this candid chat, we dive into the secret sauce of her team’s longevity, including her "Rising Sta
Why Inclusivity is the Future of the UK Beauty Industry
Ever felt like the beauty industry treats multicultural skin and textured hair as an "afterthought"? Lola Maja is on a mission to change that narrative through Tones of Beauty. In this vibrant chat, Lola shares her journey from being a 14-year-old beauty enthusiast to becoming a world-renowned MUA and educator. We explore the massive expansion of the Tones of Beauty Expo at London ExCeL—a groundbr
From 4 Salons to 1: Finding Profit in Simplicity
Ever felt like a headless chicken running between multiple locations, only to realise you were basically earning a McDonald's wage for the stress of it? Rachel Cobley has been there, done that, and bought the four salons to prove it. In this candid chat, we dive into the "busy-ness" trap that many salon owners fall into and why bigger isn't always better.
From her early days as a competitive swim
Is Your Aesthetician Actually Qualified? The Truth About Certificates
Walking into a clinic and seeing a wall full of certificates used to be enough to feel safe, but the reality behind those frames is becoming a bit of a minefield. With the aesthetics industry still finding its feet in terms of regulation, it’s easier than ever for practitioners to get caught out by "fast-track" courses that aren't worth the paper they're printed on. Magda Jizerska joined me to tal
CACI International: 34 Years of Non-Surgical Innovation
Imagine walking away from a legal career to bet everything on a "cream box with batteries" in the middle of a 90s recession. That’s exactly what Dean Nathanson did, and 34 years later, CACI International is a global powerhouse found in over 100 countries. Dean joins the show to share the incredible "big top" origins of the brand, the moment Princess Diana’s endorsement sent demand through the roof
Dr V: Med School to 3.5 Million Followers
Ever wondered why that viral skincare product left your skin irritated or patchy? It’s because for decades, the industry simply wasn't formulated with melanin in mind. Today’s guest is changing that narrative from the lab up. Dr. Vanita Rattan, a medical doctor and master cosmetic formulator, joins us to share her incredible journey from treating 40,000 hyperpigmentation cases in her London clinic
The "Wild West" of Beauty Standards: Why Your "Accreditation" Might Be a Scam
Ever wondered if that one-day "Masterclass" certificate is actually worth the paper it’s printed on? In this episode, Susan Routledge sits down with industry powerhouse Joan Scott, CEO of Habia (Hair and Beauty Industry Authority). They peel back the curtain on the confusing world of hair and beauty qualifications, revealing why the term "accredited" has become a dirty word in professional circles
The Cost of Over-Giving: Why Your Business Isn't Growing
Are you accidentally running your business like a charity? In part two of this deep dive, top business coach Shari Teigman joins Susan Routledge to expose the common pitfalls that trap service-based entrepreneurs. From the "friends and family" pricing trap to the burnout that comes from having 50 different "bosses" (aka your clients), Shari reveals why most business problems are actually leadershi
From High-Stakes Hustle to Heartfelt Success: Lisa Comber’s Entrepreneurial Odyssey
Ever wondered what it takes to build a beauty empire while navigating the most turbulent waves of personal loss and professional scrutiny? In this episode of Beauty Business Matters, host Susan Routledge sits down with the irrepressible Lisa Comber, a serial entrepreneur who has spent over 20 years turning grit into glamour. From her early days as a mobile technician in Gran Canaria to the helm of
Stop Playing by the Rules: Unleashing Your Inner Business Maverick
If you feel like you’re doing everything “right” in your business but still feel completely disconnected from your results, you aren’t failing—you’re likely just wearing a mask that’s suffocating your success.
In this high-energy debut episode of Beauty Business Matters, host Susan Routledge sits down with the inimitable Shari Teigman, an international performance coach and creative strategist wh
Belonging by Design: The Future of Human-Centred Salons
In this deeply human follow-up conversation, Susan welcomes back Alex Belisle-Springer from Phorest, fresh from the 2026 Phorest Summit, to go further into what really matters as technology accelerates: care, connection, community, and belonging.
Alex reflects on the ripple effect of his unforgettable 2024 Phorest Summit keynote (no longer publicly available), sharing how personal storytelling ca
Kitchen Formulas to 2,500 Salons: Tracey Tamaris on Science, Skin & Standing by Your Values
At just 23 years old, armed with a marketing degree and personal experience of sun damage, Tracey made a bold decision: bring a little-known South African brand called Environ to the UK.
What started as a spark of belief in Vitamin A, and products made in a plastic surgeon’s kitchen, became a global, science-led movement in skin health.
In this episode, Tracey shares:
How Environ was born
Celebrating a Decade: Reflections on Ten Years of Innovation and Community at Phorest
Susan interviews Alex Belisle Springer, the global content creator for Phorest Salon Software and co-host of the Phorest FM podcast. Alex shares his unique journey from a sound recording background to becoming a key figure in the beauty industry, highlighting his experiences at the recent Phorest Summit, which saw record attendance. The conversation delves into the evolution of the podcast, the im
Unlocking Wealth: Lara Waldman's Journey from Struggle to Abundance
Susan welcomes Lara Waldman, the renowned wealth activator and author, to discuss her transformative journey from struggling actress to successful healer and wealth coach. Lara shares her personal experiences of overcoming depression, trauma, and financial challenges, emphasising the importance of listening to one's body and intuition. The conversation delves into the concept of manifestation mast
Why WhatsApp is the New Email for Beauty Businesses | Paul Green
You wouldn’t ignore a client standing at your reception desk, yet so many businesses unknowingly ignore potential clients online. We are all glued to our phones, but are you actually reaching your customers where they spend their time?
Paul Green, a former commercial airline pilot turned marketing funnel expert, joins the show to dismantle the myth that automation makes you robotic. In fact, it m
Empowering Wellness: Lara Morgan's Journey from Business Success to Mindful Living
Susan welcomes back entrepreneur Lara Morgan for a deep dive into the intersection of wellness, mental health, and entrepreneurship. Lara shares her journey from founding Pacific Direct to her current venture, Scented, which focuses on using fragrance to enhance well-being. The conversation explores the importance of mindfulness, the power of scent, and the role of personal experiences in shaping
Celebrity Facialist William Foley on Building a Beauty Empire
In this episode of Beauty Business Matters, Susan sits down with celebrity, multi-award-winning facialist William Foley to explore his inspiring journey through the beauty, aesthetics, and wellness industry.
From starting out in fitness and holistic therapy to working with global luxury brands like ESPA and Rodial, and now running his own highly successful clinic and skincare brand, William share
Investing with Purpose: Lara Morgan's Mission to Change the World Through Entrepreneurship
Susan engages in an inspiring conversation with entrepreneur Lara Morgan, who shares her remarkable journey from founding Pacific Direct, a company that grew to a £20 million global enterprise, to her current role as an investor in various brands. Lara reflects on her unique upbringing, the influence of her entrepreneurial parents, and the lessons learned from her early experiences in business. Sh
2026 Vision: Susan's Exciting Plans for Business and Life in Mallorca
Susan shares her exciting plans for 2026, including her move to Mallorca and the launch of a new mastermind program designed for salon and clinic owners looking to elevate their businesses. Susan discusses the importance of having a clear vision and strategy, emphasising the unique elements of her mastermind that combine one-on-one coaching with group collaboration. She explains her trademarked st
Celebrating 190 Years of Compassion: The Legacy of the Hair and Beauty Charity
https://hairandbeautycharity.org/
Susan is joined by Sarah Hashim and Natalie Merola from the Hair and Beauty Charity. They discuss the vital work the charity does to support individuals in the hair and beauty industry who are facing financial crises due to circumstances such as illness, domestic abuse, or homelessness. The conversation highlights the charity's commitment to not only assist th
The King of Sterilisation: Elevating Hygiene Standards in the Beauty Industry with Artur Szelwach
Susan welcomes Artur Szelwach, affectionately dubbed the "king of sterilisation." The discussion delves into the critical yet often overlooked topic of sterilisation in the beauty industry. Arta shares his journey into the world of sterilisation, highlighting the importance of hygiene and safety standards in salons. They explore the differences between sterilisation and disinfection, the effective
Breaking Barriers: How Helen Portman-Brookes is Revolutionising Support for Small Beauty Brands
Susan Routledge welcomes Helen Portman Brooks, known as the Beauty Brand Connector. Helen shares her unique journey from beauty therapist to freelance business development manager and trainer, highlighting her passion for connecting smaller brands with industry professionals who need their products. The conversation delves into Helen's early career, her transition into sales, and the importance of
Breaking the Stigma: Why the Beauty Industry Must Support Clients Facing Cancer
Susan sits down with Sarah, a resilient entrepreneur and cancer survivor, to discuss her remarkable journey through the beauty industry and her battle with ovarian cancer. Sarah shares her experiences of starting a mobile beauty business at just 19, the challenges she faced during the COVID-19 pandemic, and the life-altering diagnosis that forced her to re-evaluate her priorities. As they delve i
Navigating the Beauty Business: Insights and Advice from BIAE Chair Vicky Hendry
Susan welcomes Vicky Hendry, the chair of the British Institute and Association of Electrolysis (BIAE) and owner of the clinic Face Up. They delve into Vicki's extensive career in the beauty industry, exploring her journey from her early days in beauty therapy to her current role in promoting electrolysis, a treatment that has been around for 150 years. Vicki shares her insights on the importance
The Art of Precision: How Creativity Enhances Susanne Webb's Skin Blemish Removal Techniques
Susan welcomes Susanne Webb from the Skin Blemish Removal Clinic, who shares her remarkable journey in the beauty industry. With over 30 years of experience, Susanne discusses her unique approach to business, thriving without social media and relying solely on local magazine advertisements and word-of-mouth referrals. She delves into her passion for advanced cosmetic procedures, emphasising the l
Behind the Scenes of Professional Beauty: Insights from Industry Leaders and Innovators
Susan brings together insightful clips from various guests, highlighting their unique journeys and experiences in the beauty industry. The episode features David Alpert from IIAA, who shares the inspiring story of how he and Tracy built their skincare brand, Environ, from humble beginnings in South Africa to becoming a significant player in the UK market. Vicky Ross discusses the importance of min
Celebrating a Year of Transformation: Highlights from Beauty Business Matters' Anniversary Episode
In this special anniversary episode of Beauty Business Matters, Susan reflects on a year filled with inspiring stories and valuable insights from industry experts. The episode features highlights from interviews with notable guests such as Arif Isikgun, who shares his transformative journey in the beauty industry, and Josh Yardley, whose first client was Princess Diana. Listeners will also hear f
Practical AI Tips for Entrepreneurs: Marnie Wills' Guide to Enhancing Your Business Operations
Susan welcomes AI strategist Marnie Wills, an expert in the field of artificial intelligence and its applications in business. Marnie shares her inspiring journey from being an international athlete to becoming a successful entrepreneur and AI strategist. The conversation delves into the transformative power of AI, discussing practical ways to leverage AI tools like ChatGPT and Jasper for busines
Behind the Scenes of Electrolysis: Insights into Treating Complex Skin Conditions and Building Client Trust
Susan welcomes Natalie Jackson, the 2025 Professional Beauty Electrologist of the Year at NJ Skin Clinic. Natalie shares her inspiring journey into the world of electrolysis, detailing her initial reluctance towards the discipline during her training in beauty therapy, which began in 1989. As she recounts her experiences, Natalie highlights the transformative power of advanced cosmetic procedures
Decoding Personality and Connection: The Universal Colour Language of IMA with Founder James Knight
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Susan welcomes the incredibly special guest James Knight, the founder of IMA, a universal colour-based language designed to help people connect and understand one another better. Celebrating 50 years since its founding, James shares the fascinating origin story of iMA, which grew from his time at the Dale Carnegie organization and his desire to effectively "look at things from the othe
The Science of Skin: Understanding Corneotherapy and Its Impact on Epidermal Function
Susan welcomes Maria Rylett-Byrd, a renowned corneotherapy consultant, to discuss the fascinating world of corneotherapy and its significance in skin health. Maria explains that corneotherapy focuses on preserving the epidermis and its function, emphasizing the importance of protecting the skin barrier. She shares her journey from traditional beauty therapy to specializing in skin health, highligh
Mindset and Management: Stephanie's Path to Understanding Numbers and Client Relationships
Susan sits down with Stephanie Podmore, the owner of Escape Beauty and Skin, to explore her unique journey into entrepreneurship. Stephanie shares her transition from aspiring sports professional to successful salon owner, detailing the challenges she faced, including navigating motherhood and the impact of COVID-19 on her business. The conversation delves into the importance of understanding fin
Transforming Aftercare: Why Hypo21 is Essential for Aesthetic Treatments and Everyday Use
Susan welcomes Nikki Madani, the founder of Hypo21, a revolutionary skincare product that has garnered acclaim across the beauty industry. Nikki shares her unique journey from a successful career in dentistry to creating a product that addresses the need for effective aftercare in aesthetic treatments. With a background in dental nursing and a passion for entrepreneurship, Nikki discusses the sci
Building a Brand: The Secrets Behind Rebecca Elsden's Rise to a Bestselling Author and Award Finalist
Susan interviews Rebecca Elsden, the first author featured since the release of the bestselling book "Beauty and the Best 3." Rebecca shares her inspiring journey in the beauty industry, starting from her childhood passion for beauty to overcoming challenges in her career, including the impact of the pandemic on her business. She discusses her transition from working in salons to establishing her
Building a Legacy: How to Create a Brand That Lasts Beyond You
Susan welcomes brand and vision expert Jojo Smith from CreativSAS. The conversation dives deep into the critical distinction between "brand" and "branding," emphasising that true branding goes beyond visuals to encompass values, personality, and emotional connection. Jojo shares her inspiring backstory, detailing her journey from the corporate world to becoming a successful entrepreneur, and highl
Profit First: Jo Simpson's Secrets to Financial Success in the Beauty Industry
Susan welcomes her dear friend Jo Simpson, a financial expert and founder of the Financial Growth Academy. Jo shares her unexpected journey into the world of finance, emphasising the importance of understanding money as a tool for personal wealth generation. The conversation delves into Jo's experiences in the beauty and fashion industries, her approach to bookkeeping, and the significance of buil
Celebrating 70 Years of Beauty: The Legacy of Mary Haworth Beauty Culture
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Susan sits down with Verity and Lauren from Mary Haworth Beauty Culture, a family-run UK salon with a 70-year legacy, potentially the country’s oldest. They explore the inspiring history of the salon, founded by Verity’s grandmother, a pioneering female entrepreneur in the 1950s. Verity and Lauren share stories of her innovative spirit, the evolution of beauty treatments, and the impor
The Art of Storytelling: How to Engage Readers with Bite-Sized Narratives
Susan welcomes Andrew Priestley, an executive coach and seasoned publisher, to discuss the transformative power of storytelling in the beauty industry. With over 14 years of friendship and collaboration, Susan and Andrew delve into the success of the "Beauty and the Best" book series, highlighting how it empowers non-writers to share their unique journeys and insights. Andrew shares his extensive
Building Confidence Through Training: The Key to Employee Engagement and Business Success
In this episode of Beauty Business Matters, host Susan welcomes Marianne Page, a systems and training expert with over 27 years of experience at McDonald’s, to talk all things team building, leadership, and the systems that make a beauty business thrive.
Marianne shares her journey from corporate life to becoming a sought-after speaker and consultant, revealing what really drives employee engagem
Empowering Women in Beauty: Azra Riaz on Breaking Barriers and Inspiring Future Generations
Susan interviews Azra Riaz, owner of Liberties Hair Beauty and Aesthetics in Bradford, who shares her remarkable 32-year journey in the beauty industry. Once an aspiring lawyer, Azra opens up about her pivot to beauty entrepreneurship, the cultural challenges she faced as an Asian woman in a stigmatized field, and the unwavering support from her family that helped her succeed.
She reflects on her
Building Confidence and Value: Jo Serrant's Insights on Pricing and Client Relationships in the Beauty Industry
Susan welcomes Jo Serrant, the founder of Skin and Soul and the Skin and Soul Academy. Jo shares her inspiring journey from a young beauty therapy student in Yorkshire to a successful practitioner and educator in Berkshire. She discusses her passion for massage techniques, the evolution of her business model, and the importance of mindset in elevating one's career in the beauty industry. Jo empha
Innovative Approaches to Client Care: Integrating AI and Neuroscience in Therapeutic Practices
Susan Routledge engages in a deep and insightful conversation with applied neuroscientist and hypnotherapist Louise Baker. They explore the fascinating intersection of neuroscience and the beauty industry, delving into topics such as the power of touch, the importance of breathwork, and the impact of mental health on overall well-being. Louise shares her extensive experience working with cancer pa
Unlocking the Secrets of Effective Selling: Insights from Arif Isikgun's Journey in the Beauty Business
Susan welcomes back Arif Isikgun, a global sales trainer who has made significant strides in the beauty industry. They reflect on their journey since their first meeting over two years ago, discussing the importance of retail in beauty and how it often takes a backseat to treatments. Arif shares insights from his award-winning books, "Shine" and "StorySeller," emphasizing the power of storytelling
Celebrating Excellence: Insights into the Scratch Stars Awards and the Nail Olympia Competitions
Susan sits down with Helena Biggs, the editorial director of Scratch magazine, to explore the vibrant and innovative world of the nail industry. With over 22 years of experience, Helena shares her journey from a multimedia journalism graduate to a key figure in beauty journalism, discussing the evolution of Scratch magazine and its impact on the nail sector. The conversation delves into the impor
Behind the Mic: Susan Routledge Shares Her Journey in Podcasting and the Beauty Industry
Susan is interviewed by Ryan, who takes the opportunity to delve into Susan's experiences and insights gained from hosting over 40 episodes of the podcast. They discuss the joy Susan finds in connecting with industry leaders and sharing valuable knowledge with her audience, emphasizing the importance of community and collaboration in the beauty industry. Susan reflects on her journey from conducti
The Synergy of Science and Beauty: Amanda's Unique Approach to Skincare
In this inspiring podcast episode, Susan interviews the remarkable Amanda Pearson who shares her unique journey through the beauty and pharmaceutical industries. Initially trained as a beauty therapist, she transitioned into a successful career in cardiology before returning to her roots in beauty after a career break to raise her children. The conversation delves into her experiences of building
Balancing Content and Controversy: Insights from Professional Beauty's Head Editor
Susan sits down with Eve Oxbury, head of editorial for Professional Beauty and Aesthetic Medicine, to explore her extensive background and multifaceted role in the beauty industry. With over 20 years of experience, Eve shares insights into her journey from journalism to beauty, the evolution of the industry, and the significant changes she has witnessed, particularly in aesthetics and the rise of
Building a Beauty Empire: The Evolution of Zoe Threadgold from Therapist to Distributor
Susan welcomes Zoe Threadgold, a seasoned beauty professional with a remarkable journey in the industry. From starting her career in a local salon to becoming a solo operator and skin specialist, Zoe has now ventured into the realm of distribution with the innovative Neurotris microcurrent device. The conversation delves into Zoe's early experiences in beauty education, the challenges of managing
The Power of Consistency: Insights from Theresa's 400-episode Podcast Journey
Theresa Heath-Warren welcomes a remarkable guest, who shares her inspiring journey from corporate marketing to becoming one of the UK's top influencers in the industry. The conversation delves into the challenges and triumphs of starting a business as a single parent, the importance of consistency in content creation, and the power of storytelling in marketing. They discuss the nuances of email ma
How to Safeguard Your Innovations in the Beauty Sector
Susan engages in a captivating conversation with Liz, a seasoned expert in intellectual property law, particularly within the beauty industry. They reflect on their long-standing friendship and Liz's impressive journey from a science background to becoming a leading IP lawyer. The discussion delves into the importance of protecting intellectual property for businesses, especially in the rapidly ev
Seven Minutes to Success: Amanda's Daily PR Routine for Busy Entrepreneurs
Susan welcomes PR expert Amanda Fitzgerald, known for her ability to help businesses gain major visibility. Amanda shares her inspiring journey into the world of public relations, starting from her early experiences in her mother's bead business to launching her own ventures. The conversation delves into the importance of PR as an essential business life skill, emphasizing how it can elevate a bra
Charity and Community: The Launch of Elite Probes' First Fundraising Event at the Gherkin
Susan sits down with Gilian Huntley, the founder and director of Elite Probes, to discuss her inspiring journey in the beauty industry. Gilian shares how the COVID-19 lockdown prompted her to innovate in the field of blemish removal, leading to the development of specialized probes for treating various benign skin blemishes. The conversation delves into the evolution of training in this area, the
Jaxon Feeley Discusses Confidence, Social Media, and Personal Growth
Susan welcomes her friend Jaxon Feeley, a former prison officer who transitioned while working in a male prison. Jaxon shares his inspiring journey of authenticity and resilience, discussing the challenges he faced during his transition and how he used his experiences to educate others. The conversation delves into the importance of difficult conversations, the impact of social media, and the powe
How Elegant Touch Became the UK Professional Beauty Large Salon of the Year
Susan welcomes Dan and Anna Inglis, directors of Elegant Touch, who recently achieved the remarkable feat of winning the UK Professional Beauty Large Salon of the Year award on their first attempt. The episode delves into their inspiring journey, from Anna's early passion for beauty and her initial foray into the industry to the couple's strategic growth of their salon, which now boasts a team of
Choosing Your Equipment - 20 Ways To Make The Right Choice
In today's episode, Susan shares valuable insights on how to choose the right equipment for your beauty business. She outlines 20 essential considerations to ensure that your investment meets client demand and enhances your services. From understanding the reasons behind your purchase to conducting thorough research on suppliers, equipment standards, and market saturation, this episode serves as a
Creating Change: Practical Tips for Managing Stress and Enhancing Productivity
Susan welcomes back mindset expert Vicky Ross to discuss the current unrest in the beauty industry amidst economic changes. As the episode coincides with Susan's birthday and the launch of season two, Vicky shares her extensive experience in Neuro-Linguistic Programming (NLP) and offers valuable insights on managing overwhelm and resetting one's mindset. The conversation delves into the importance
Making the Most of Trade Shows
In this episode, Susan shares valuable insights on how salon and clinic owners can maximize their experience at trade shows. Addressing common misconceptions about the value of these events, Susan emphasizes the importance of preparation, including creating an agenda, researching exhibitors, and engaging with key suppliers. Susan highlights the benefits of networking, attending educational demonst
How to Become a Trusted Advisor in the Beauty Industry and Boost Your Income
Susan welcomes Pete Scott from the Sales Spotlight Academy, who shares his insights on transforming the beauty industry by empowering therapists and salon owners to charge what they are truly worth. With a background that spans from personal training on cruise ships to consulting for various industries, Pete discusses the importance of effective consultations and the psychology behind selling high
Why Can't My Team Sell When I Can
In this episode, Susan addresses a common concern among salon and clinic owners: why their teams struggle to sell products as effectively as they do. Susan emphasises the trust clients place in owners and explores deeper issues that may hinder team sales, such as money mindset and product knowledge. She offers practical strategies for improving retail success, including the importance of understan
Cruising Through Careers: Rachel Howard Shares Her Adventures on the High Seas of Beauty
Susan welcomes Rachael Howard from Beauty Within, a seasoned professional with nearly 20 years of experience in the beauty industry. Rachael shares her inspiring journey, which began with aspirations of becoming a nurse before transitioning into beauty therapy after discovering her passion for holistic treatments. She recounts her experiences working on cruise ships, teaching in the Middle East, a
Local Collaborations vs Social Media
In this episode, Susan discusses the importance of local collaborations for salon and clinic owners looking to build their client base. While acknowledging the role of social media for visibility, she notes that personal connections and local partnerships can yield quicker results. Susan also shares insights from her experience at the Beauty Directors Club Business Bootcamp in Malta, where she exp
Building Trust in Beauty: Josh Yardley's Journey in the Beauty Industry
Susan sits down with industry veteran Josh Yardley from The Smart Group. They delve into Josh's extensive background in retail and beauty, discussing his journey from working with major retailers to founding a successful business that supplies advanced beauty equipment. Josh shares insights on the importance of understanding consumer needs, the evolving relationship between beauty and medical aest
How I Raise My Profile
In this midweek episode, Susan shares valuable insights on how salon and clinic owners can raise their profiles through the act of giving back. She emphasises the importance of community involvement, highlighting various ways to engage with local charities, schools, and colleges. Susan discusses the benefits of organising charity events, participating in local fairs, and offering mentorship to stu
Crisis Management to Capturing Moments
Susan sits down with Amanda Hutchinson from AKP Branding Stories to explore the fascinating journey of brand photography. Amanda shares her unique background in crisis management and how it shaped her meticulous attention to detail in photography. The conversation delves into the transition from wedding photography to brand photography, highlighting the importance of planning and preparation for
Should I Take a Booking Fee?
In this episode, Susan addresses a common question among clinic and salon owners: whether to implement a booking fee or a deposit system. She explains the differences between the two and advocates for a booking fee as a more effective deterrent against last-minute cancellations and no-shows. Susan emphasises the importance of planning, consistency, and clear terms and conditions when introducing a
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