Craft of Coaching Podcast
This podcast focuses on developing the skills needed to become a successful life coach. Hosted by Kate Swoboda, director of training for the ICF-accredited Credentialed Life Coach Collective, it explores the craft of coaching. Each episode offers practical advice and insights from her extensive experience in coach training. Listeners interested in pursuing a coaching career can learn about the program and its resources.
Episodes
Ep 125 - Is Your Niche Still Working? How to Know When It's Time to Adjust Without Blowing Up Your Brand
Evaluating your coaching niche isn't something most coaches build into their business practice — and that's exactly how coaches end up years into work that feels increasingly misaligned, without quite knowing how it got that way. The niche that made sense when you started isn't always the niche that makes sense now. Markets shift. You grow. What you're most equipped to help wit
Ep 124 - How to Coach Clients Who Want Advice or Quick Fixes (Without Compromising Your Integrity)
Coaching clients who want advice is one of the trickiest dynamics you'll face in your practice — and it happens more than most coaches expect. A client shows up ready for a three-step plan, a guarantee, or a direct answer to "just tell me what to do." They're not being difficult. They're exhausted, overwhelmed, and running a very human script that says: if I'm motivat
Ep 123: Coaching the High Achiever: Working With Clients Who Appear ‘Fine’ but Feel Lost
High-achieving coaching clients often look like they have it all together. They hit the goals. They manage the teams. They check every box. But under the surface? They're lost, burned out, or questioning everything. In this episode of the Craft of Coaching, we're pulling back the curtain on what it means to coach the "successful but stuck" client—the ones who look fine on the o
Ep 122: Stop Starting From Scratch: How to Build a Simple Content Creation Plan That Actually Gets Done
A content creation system for coaches doesn't have to be complicated — but it does have to exist. Because the coaches who show up consistently with content are almost never the ones with the most time or the most inspiration. They're the ones who stopped relying on both.In this episode, we're breaking down why content is the first thing to disappear when motivation dips or life gets
Ep 121 - The Time Management System That Saved My Business When Life Fell Apart
Most time management advice for coaches assumes your life stays predictable. --> It doesn't. In this episode, we're breaking down the time management strategies for busy life coaches that actually hold up when things go sideways — not the productivity hacks that work fine until they don't. Let's go through 4 practical systems that aren't about doing more, but instead bu
Ep 120 - "Where do I start?" How to come back to your coaching business after a break
It's exceedingly common for coaches to finish coach training, go all-in on building a business, and then...something happens. A loss, a partner's unexpected layoff, an illness, or burnout from trying to hard to make the business happen. The coach takes a step back, thinking it's just a pause--and then it's longer. The thought of returning feels awkward. So how do you come back
Ep 119 - Supporting Coaching Clients Through Grief + Loss
At some point, we all face loss--which means that at some point, you'll have coaching clients who are facing grief and loss. Because grief and loss experiences can vary so significantly from person to person, it's important that life coaches understand the terrain that their clients are walking through and best practices to help clients navigate grief and loss while the coach maintains a
Ep 118 - Your Client Lost Their Job. Now What? How to Coach Your Clients Through Career Transitions When the Market Is Brutal
Coaching clients through career transitions is always complex work — but right now, when the job market is genuinely difficult and economic uncertainty is running high, it requires a particular set of skills that most coach training doesn't fully address. When a client has done everything right and the market still isn't responding, standard coaching moves can land as tone-deaf. And when
Ep 117- How to Keep Believing in Your Coaching Business In an Uncertain Economy
Growing a coaching business in a difficult economy tests something most business advice doesn't prepare you for — not your strategy, but your belief. When inquiries slow down, the silence has a way of becoming evidence. Evidence that you're not good enough, that you waited too long, that the market has moved on. None of that is necessarily true. But it feels true, and that feeling drives
Ep 116: You're Not Too Expensive: How to Stop Discounting Your Coaching Rates In an Uncertain Economy
Coaching business pricing during economic uncertainty is where a lot of coaches quietly come undone. Not publicly — there's no announcement, no decision point. It happens in small moments. A potential client mentions money is tight and you immediately offer a discount. Someone ghosts after hearing your rate and you spend three days wondering if you should lower it. You start pre-emptively apo
Ep 115: Creating Coaching Packages That Actually Work—for You and Your Clients
Most coaches create their offers by copying what they see others doing—but that leads to packages that don’t actually work. In this Craft of Coaching episode, we dive into how to structure coaching packages that support real transformation for your clients and sustainable income and energy for you. You’ll learn how to align your offers with the actual arc of change, why underpriced or overpromised
Ep 114 - How to Truly Start Embracing Imperfection (In Your Coaching, With Your Clients, and in Your Life)
This episode gets into why naming imperfection — genuinely, not as false modesty — is foundational to coaching well, leading well, and building community that's actually real. We talk about assumed role power, the guru model that's quietly everywhere in the coaching industry, and what it costs coaches who are still performing perfection when a client brings them something messy.We also g
Ep 113 - Why You (And Your Clients) Can't Do It Alone - The Role of Nervous System Regulation and Relationships
Most coaches finish coach training--and then they're on their own. Most clients are trying to make life changes on their own, and only find success once they start coaching with you. And that's not an accident.You've heard the advice to regulate your nervous system. What you're hearing less often is that it might not be fully possible to do that alone — and the science backs th
Ep 112: Launching a Group Coaching Program? Here's How to Build Community
If you're a coach considering a group program, you need to know how to build a community. Building real community isn't about luck or personality — it's about understanding what actually creates belonging, and developing the skills to sustain it. Most of us were never taught how to build community in any deliberate way, and the gap that leaves is real: connection that feels hollow,
Ep 111: When can you call yourself a coach?
We’ve absorbed a quiet rule in the coaching industry: you’re not legitimate until your calendar is packed. If you’re not fully booked, you’re still “trying.” Still “building.” Still “not quite there.”Let’s challenge that.A fully booked client roster is a business metric — not a measure of your identity. When we tie our legitimacy to calendar saturation, we hand our confidence to algorithms, econom
Ep 110: Stop the Comparison Spiral: Coaches Comparing Themselves to Other Coaches
Ever catch yourself scrolling and wondering, Why am I not there yet? You’re not alone. In this episode of the Craft of Coaching, we’re naming the comparison spiral that so many coaches fall into—especially in a world where highlight reels dominate. We break down exactly how comparison derails your intuition, your business decisions, and your confidence—and what experienced coaches do differently t
Ep 109: Coaching Clients Through Workplace Conflict: Melody Wilding on Managing Up, Communication Styles, and the Conversations That Change Everything at Work
When a client says "my manager is the problem," what do you do with that? In this episode, we're joined by Melody Wilding — executive coach, speaker, and author of Managing Up — to talk about one of the most common and least discussed challenges in coaching: helping clients navigate difficult relationships with the people above them at work.Melody breaks down why coaching clients th
Ep 109: Live Like You Give a Damn with Andrea Owen
What does it really take to get honest and face hard things — in your coaching practice, and in your life? In this episode, we're joined by Andrea Owen, author of Live Like You Give a Damn: 25 Bold Moves to Get Honest and Face the Hard Stuff, for a conversation that goes well beyond coaching technique.We’re digging into how the coaching industry has shifted from "good vibes only" to
Ep 107: Coaching vs. Mentoring vs. Therapy: What's the difference?
There’s a line—and every coach needs to know where it is. When a client starts unraveling childhood trauma, asking for advice, or bringing deep grief into the session… are you coaching, mentoring, or sliding into therapy without meaning to?This episode is for the coach who cares deeply—and doesn’t want to cause harm. We’re digging into the ethical gray zones where even experienced coaches can lose
Ep 106: Real Talk: Is the Coaching Market too Saturated?
Feeling invisible in a crowded coaching market? You’re not alone. In this episode of the Craft of Coaching podcast, we're giving you the real talk on the state of the coaching industry, including whether the coaching market is too saturated, and talk about what to DO about that. Learn how to shift from trying to stand out in a "crowded"market-- to building trust, resonance, and rela
Ep 105: Struck a Nerve With Your Client? That's "Identity Threat" in Coaching
Ever have a client push back hard on a reflection—not because the reflection was wrong, but because it hit a nerve?That’s "identity threat" in action.In this episode of the Craft of Coaching podcast, we dive into what’s really going on when a client rejects your insight because it challenges the version of themselves they’ve needed to survive. We’ll explore the psychology behind identity
Ep 104: Why You Can't Rush Client Readiness (Even if You Want to)
As coaches, we’ve all been there—you see what your client needs. You both know the actions that would help them break through. But they’re stuck. They hesitate. They say they want change, but their actions don’t follow. And suddenly, you’re caught between wanting to help… and pushing too hard.In this episode of the Craft of Coaching podcast, we unpack what’s really happening when a client isn’t re
Ep 103: Stop Over-Focusing on 'Clarity' and Help People With This, Instead
If "clarity" is the main outcome you're selling on your sales pages and in your "getting to know you" calls, it might be time to stop over-focusing there. In this episode of The Craft of Coaching, we explore why selling clarity can create false expectations—and we're talking about what clients actually need instead.While clarity sounds like a powerful promise, it can
Ep 102: Challenging a Client Without Losing the Relationship
How do you challenge a client without damaging the coaching relationship? In this episode of The Craft of Coaching, we explore how skilled coaches use challenge—not as confrontation, but as transformation.If you’ve ever held back from asking a hard question or reflecting a client’s pattern because you were afraid they’d walk away, this episode is for you. We break down what it really means to chal
Ep 101: How To Know When You're People-Pleasing In Coaching
Are you being a supportive coach—or are you just people-pleasing? In this episode of The Craft of Coaching, we take an honest look at what happens when coaches confuse kindness with avoidance, and how to recognize when you're prioritizing being liked over being effective.If you’ve ever hesitated to challenge a client, held back from naming a pattern, or found yourself drained after sessions,
Ep 100: Supporting your clients (and yourself!) in these messy times
How do you support your clients—and yourself—when the world feels like it’s falling apart? In this episode of The Craft of Coaching, we’re talking about what it means to coach through chaos, uncertainty, and grief.When clients bring in overwhelm, despair, or real-world fears, many coaches feel unsure about how to respond. Should you stay “neutral”? Try to uplift them? Hold space without absorbing
ep99: Your Client Voted for WHO?! Now What? What to do when a client's political values are wildly different from yours
What do you do when your client’s political values are wildly different from yours? In this episode of The Craft of Coaching, we explore how to navigate political differences in coaching without sacrificing your values—or your presence.Whether a client makes a comment that goes against everything you believe in, or you discover deeper ideological gaps over time, the question becomes: Can I still c
Ep 98: Overwhelmed and Over It? Design a Coaching Roadmap That Actually Works
Feeling overwhelmed by your coaching business goals? You’re not alone—and you’re not doing it wrong. In this episode of The Craft of Coaching, we’re breaking down how to create a business roadmap that actually works for you—not against you.Many coaches fall into the trap of overestimating what they can accomplish in a year—setting massive content creation or revenue goals that quickly lead to burn
Ep 97: What Coaches Get Wrong about Nervous System Regulation and How to Help
Let’s talk about what it really means to help clients with nervous system regulation.Kim Kimball—a CLCC grad, Doctor of Physical Therapy, and somatic leadership coach—joins us to unpack the difference between true regulation and what’s often just emotional bypassing. We explore how to help clients recognize what’s actually happening in their bodies, work with their capacity instead of against it,
Ep 96: From Coach to Founder: How Megan Hale Turned Her Vision Into a Multi-Million-Dollar Company
What does it really take to go from coach to founder?In this episode, we talk with Megan Hale, MA, founder and CEO of DreamMoney.co, about what it means to evolve from running a coaching practice to building a tech startup. After a decade in the coaching world, Megan made the leap into software development—raising $150K in grants and funding her first platform as a non-technical founder.We unpack
Ep 95: Shift Your Money Mindset and Support Clients to Make Money Breakthroughs
Still undercharging? Avoiding money conversations? Feeling stuck when clients bring up pricing, investing, or fear of earning?In this episode of The Craft of Coaching, we tackle one of the biggest mindset challenges in coaching: money—and how to shift both your own money beliefs and support your clients in doing the same.Whether you’ve been underpricing your offers, struggling to state your rates
Ep 94: How to Know When It’s Time to Pivot Your Coaching Business (and Trust That You’ll Find Your Way)
Building a coaching business isn’t a straight line—it’s a living, breathing experiment. In this conversation with CLCC graduates Kim Romain and Louise Neil, we talk about pivoting your coaching business with courage, collaboration, and self-trust.Kim and Louise share how they went from co-hosting their first group podcast to creating Empowered and Embodied, a show born from brave conversations abo
Ep 93: Been Gone Too Long? Here’s How to Reboot Your Coaching Business Without the Shame Spiral
Wondering how to come back to your coaching business after time away? Whether you took a few months off or a few years, this episode of The Craft of Coaching will help you return with clarity, confidence, and self-compassion.Many coaches step away from their businesses—but when it’s time to return, the shame spiral can hit hard. You might wonder if people noticed you disappeared, if you're st
Ep 92: How to Change Your Marketing Strategy: Pivots, Permission, and the Strategy That Finally Worked (with Jen Vertanen of We The Unruly)
We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked.Across this candid conversation, we ex
Ep91: How to Rebrand
If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do?That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC&
Ep 90: Boundaries for Life Coaches
Boundaries are not just for our clients. Life coaches also need to be aware of client boundaries that set up their relationships for success. In today's episode, you'll learn the four areas where boundaries for life coaches are most important, both so that your clients are happy with the direction of their coaching process, and so that your coach-client relationship continues to be one o
Ep89: Business Operations for Life Coaches
Yes, you know that you need to market your business--but what about actually running your business? That's the domain of business operations, and in today's podcast we're going to explore the different domains of business operations for life coaches, and the questions to ask to identify your most important high priority tasks.Coaching + Courage + Community = CLCC. We're a life-
Ep88: Identifying Cognitive Distortions with Clients
The biases and assumptions that your clients hold will either help them or hinder them. In psychology, these narratives/Stories are called "cognitive distortions" and there are specifically identified cognitive distortions that are particularly common. In today's Skill Drill series, I'm going over common cognitive distortions and how life coaches can help their clients identify
Ep87: 5 Ways to Be Authentic When Marketing
Life coaches love to coach their clients, but most dislike marketing to find clients--but it doesn't have to be that way. As a coach, you can learn approaches to marketing that are authentic and aligned with who you are and the body of work that you are creating in the world. Today's episode will guide you through 5 ways to be authentic when marketing, so that you can feel good about you
Ep86: Help Clients Focus on What they Can Control
Today's episode is part of our Skill Drill series and we're offering an exercise that you can use with your clients to help clients focus on what they can control. We live in a world full of things that we have no control over, and getting attached to outcomes and frustrated when we can't control things does not serve our clients. Using this exercise, you'll empower clients to
Ep85: The Top 5 Best Coaching Questions to Ask Clients
Wondering where to start with what questions to ask your clients? Or do you already have your questions that you love to ask, and you want some new questions to explore to energize your client sessions? These are the top 5 best coaching questions to ask clients to stimulate new ways of thinking, mindset shifts, and help clients move into proactively making changes.Coaching + Courage + Community =
Ep84: Careers in Coaching
When most people think of becoming a life coach, they're imagining a one-on-one private practice working with clients. The growth of the life coaching industry has paved the way for far more career options than just a one-on-one coaching practice, and in today's skill drill I'm giving you an overview of careers in coaching that go beyond just one-on-one client work. Coaching + Coura
Ep83: Morning routines that maximize your potential
If you're running a coaching business as a side hustle while you juggle a full-time job, parenting, or other responsibilities, then you definitely want to listen in on today's episode to maximize your personal morning routine. With a few simple shifts to your morning routine, you can maximize each day's potential by starting off feeling more resourced and ready for the day. This epi
Ep82: Design Your Client Onboarding Experience
We're introducing a new series as part of the Craft of Coaching Podcast: The skill-drill series, where we offer a short-form episode on a coaching exercise or topic related to the craft of coaching or running your coaching business. Today's skill drill is on how you design your life coach client onboarding experience, thinking through the questions that create a successful onboarding exp
Ep81: Simple Pricing Strategies for your Coaching Business
If you’ve been wondering how to price your coaching offers—or feeling pressure to create a “high ticket” package before you’ve even worked with many clients—this episode is for you. In Episode 88 of The Craft of Coaching, we break down simple, effective pricing strategies for life coaches that prioritize clarity, sustainability, and accessibility.Many new and emerging coaches get stuck trying to d
Ep80: 5 Questions to Ask Clients Who Are Stuck
Have you ever been in a coaching session with a client who was "stuck" and the more you talked about it, the more they just kept saying that they were...stuck? When that happens, you need a way of gaining an entry point to explore not just why the client is stuck, but how to start thinking of their situation differently so that they can get unstuck.Today I'm going over 5 questions t
Ep79: Relationship Coaching with Kira Sabin
Relationships to others mirror our relationship to ourselves. Today’s Craft of Coaching guest has been a coach for more than 15 years and has a wealth of information to offer on modern dating and relationships. Kira emphasizes the importance of foundational skills in dating, such as setting boundaries, managing expectations, and understanding the nature of healthy relationships—and in particular,
Ep78: Creative Marketing with Cory Huff
Marketing can feel tricky for coaches—you want to do something heart-centered, not “market to people.” Today’s Craft of Coaching guest, Cory Huff, understands how to walk that line in helping artists and creatives (and coaches!) to effectively leverage strategies that make more money and help your business thrive.Coaching + Courage + Community = CLCC. We're a life-changing program, for you to
Ep77: How to Pivot Your Business with Michelle Ward
Coaches feel some pressure when they're first standing up a business because there are a lot of decisions to make--what do I call myself? who do I want to work with? what should my branding be?--and every decision feels like it's set in stone. In reality, you can pivot as often as you need to, and in today's episode with coach Michelle Ward, we're talking about how to pivot as
Ep76: IKYMI - Continuing Education for Coaches
Continuing education and self-coaching for life coaches are critical to advancing your skill-set even after you’ve finished life coach school. Self-coaching is a process of being able to evaluate your own life’s strengths and weaknesses, set new intentions and goals, and start seeing progress--all while addressing the challenges that come up along the way. In this episode, I talk about the essenti
Ep75: IKYMI - How to Explain Coaching to People
People have confusion over what life coaching is. How is it different than therapy or counseling? On today’s episode, I’m getting into how to explain life coaching to people, including how I suggest you handle coaching skeptics.A few highlights:Be discerning when talking to people who are committed to being skeptical about life coaching—because no matter how well you explain it, if someone has alr
Ep74: The Hardest Part of Running a Coaching Business (And what to do about it!)
Today's episode is all about pulling back the curtain and talking about the real-real truth: the hardest part of running a coaching business and what you can do to make it easier. You might be surprised--the hardest part of running your coaching business isn't what to name your signature program or developing your coaching skills. In this episode, I'm getting into what I and every o
Ep73: Trauma-Informed Coaching
Should coaches be working with clients who have extreme trauma? What does the data say about the level of skill and competence needed for coaches to adequately work with trauma? In today’s Craft of Coaching episode I’m getting into trauma-informed coaching, where I’ll talk about what trauma is, what to be aware of if clients exhibit trauma, and how coaches can be trauma-informed without oversteppi
Ep72: How to Design Your Group Coaching Course
Are you trying to design a course or training for your coaching clients, or create a group coaching program? Today's episode gets into the foundational elements of instructional design that life coaches can use to apply to their courses or group coaching programs so that you can design your group coaching course. Learn how to target your course content for your audience so that you can see gr
Ep71: Choosing a Niche (Or Not) With Laura Simms
In this conversation with Laura Simms, we get into whether or not you need to choose a niche as a life coach and how even when you do choose a niche, you aren't cutting yourself off to opportunities to work with different people as long as you keep the client's way of being at the forefront of your mind.====Laura Simms is an expert in meaningful work who challenges conventional wisdom by
Ep70: Which style of coaching is best?
Debate over which coaching style is best often boils down to two different lenses: a more strategic and action focused lens, and a more embodied and "feeling based" lens. Both lenses have value, so which coaching style is best and when should you use them? Dig in to today's episode to learn more and get a free exercise for how to evaluate and expand your coaching style.Coaching + Co
Ep 69: Coaching in Organizations
When most people think of becoming a coach, they think of one-on-one client sessions--but there's another way to build a coaching business, and that's through coaching in organizations. Listen to this episode to learn the top things you'll want to keep in mind when adding coaching in organizations to your life coaching business (strategic tips on how to structure your coaching progr
Ep 68: The Craft of Coaching is Back
After a long break, the Craft of Coaching podcast is back, plus--we're opening up enrollment for CLCC! Head to https://TeamCLCC.com to learn more about our program and get the free Become a Coach video series.Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from arou
Ep67: Taking a Sabbatical
In 2022, the Courageous Living Coach Certification program is on sabbatical. What does that mean for the program, and how did we arrive here? That's what I'm covering in today's episode.https://TeamCLCC.comCoaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates fr
Ep 66: Make Some Noise Andrea Owen
Andrea Owen is our guest today, here to talk about how coaches can start to “make some noise” in their personal lives as well as how they show up with visibility online. “Make some noise” isn’t just about speaking up--it’s about living your best life and in this episode you can learn about how to start self-coaching to evolve how you show up in your business, including examining white feminism, wh
Ep 65: Questions for resistant coaching clients
Coaching resistant clients can be frustrating--all you want to do is help, and the client is resistant. Some people in the coaching industry simply label such clients as “uncoachable” and say they should be “fired.” I suggest a different approach, because your clients don’t *want* to be resistant! They want help getting out of the resistance. This episode is full of questions that you can ask clie
Ep64: Crafting a Business Vision
“But where is my business...going?” That’s a common question for new and emerging coaches who aren’t sure how to approach what their overall coaching business is about. Crafting a business vision can help you to get clear about what you’re ultimately creating with your business, and--this is important!--can be a great reminder of what you’re creating on difficult days where you encounter business
Ep63: Clarifying Your Coaching Philosophy
“But what am I ‘doing’ when I coach someone?” New and emerging coaches often feel a sense of wanting a coaching philosophy that they can explain to others. Grab a pen and paper as you listen to this episode, so that you can start clarifying your coaching philosophy.https://TeamCLCC.comCoaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach
Ep62: Coaching Skills For Managers
Coaching isn’t just for one-on-one client work; coaching skills are important for managers to utilize in salaried positions. Today’s episode shares the essential coaching skills for managers that can help you create workplace environments where people are more motivated, productive, and loyal to the overall success of the organization.Listen in to the Craft of Coaching podcast on iTunes, Spotify,
Ep61: Game-Changing Moves For Coaching Business
Want to know about the game-changing moves that can move your coaching business forward? This episode is all about the shifts life coaches can make that will help them to gain momentum in their coaching businesses. It’s time to spend less time feeling stuck around the business end of things, so that you can do more of what you love: coach your clients.Listen in to the Craft of Coaching podcast on
Ep60: Favorite Coaching Exercises For Clients
Want to broaden your coaching exercises for clients? For this podcast episode, I tapped graduates of the Courageous Living Coach Certification for their suggestions on favorite coaching exercises for clients. Listen in and consider which ones you’ll utilize as you work with your own clients.Listen in to the Craft of Coaching podcast on iTunes, Spotify, iHeart radio, or wherever else you get your p
Ep59: Supporting Clients in the Messy Middle
When supporting clients in the messy middle, it’s easy to make resistance and other stuck spaces into a “problem” that must be “fixed”--but that’s exactly the work that we need to avoid if we want to truly support our clients in finding the gold in the messy middle, to start powerfully moving forward.Listen in to the Craft of Coaching podcast on iTunes, Spotify, iHeart radio, or wherever else you
Ep58: Biggest Mistakes Coaches Make
Today on the podcast? We’re talking about the biggest mistakes coaches make that hold them back from feeling fulfilled in their coaching businesses. These mistakes aren’t intentional (of course) but it’s through becoming aware of these mistakes that coaches can course-correct and start feeling less stressed and more aligned, in their work.Listen in to the Craft of Coaching podcast on iTunes, Spoti
Ep57: Goal-Setting For Coaches
Feeling overwhelmed by all the moving parts of your coaching business is pretty common for new and emerging coaches! In this podcast episode, I’m walking you through a process for setting annual goals for your coaching business, and setting quarterly goals that feed those larger annual goals.Listen in to the Craft of Coaching podcast on iTunes, Spotify, iHeart radio, or wherever else you get your
Ep56: Being a life coach and author
Have you always wanted to write a self-help book? If you’re a coach, what will you need to keep in mind in order to make that happen? Today I’m talking about my experience of being a life coach and author (my book, The Courage Habit, came out in 2018 and was named a “top book on habits” by BookRiot), and I’m laying out some of the essentials that you’ll need in order to write and publish your own
Ep55: Identifying Client Stories and Narratives
Everything is a Story, and our clients can shape their lives based on the internal Stories and narratives they hold--and choose to change. Today’s episode looks at the line between getting too reductive with coaching (“Just change your story and you change your life, that’s all!”) and a more nuanced look at identifying client stories and narratives. Learn more and get bonus resources at https://Te
Ep54: Health and Wellness Coaching
Today I talk with Coach Valerie Tookes about the craft of health and wellness coaching. Specifically, we get into how we can help our clients break free from the diet industry paradigm, and choose health and wellness goals that are in alignment with who they truly are. Learn more and get bonus resources at https://TeamCLCC.com/beginCoaching + Courage + Community = CLCC. We're a life-changing
Ep53: Managing your Schedule
If you’re a coach who is trying to get your business up and going while also managing the rest of your life (perhaps even still working a salaried job), managing your schedule is going to need some attention. In this podcast episode, I’m sharing how I approached managing my schedule when I was a new/beginning coach, and how you can implement some of those strategies, too. Learn more and get bonus
Ep52: Coaching and Intersectionality
What do coaching and intersectionality have to do with one another? A lot--because our clients are not just individuals showing up to the coaching session. Every client brings with them a host of intersections and ways that they interact with the wider world. As life coaches, we need to do our own work to recognize intersectional opportunities, so that we can hold space for our diverse clientele w
Ep51: Coaching When the World is In Crisis
Originally recorded during COVID, here's the truth-truth about coaching when the world is in crisis: people either feel totally overwhelmed about taking on clients, or, people feel totally overwhelmed because they’ve got SO many clients who are in need of coaching. Yet there are opportunities, even during a crisis. For instance, LinkedIn named Coaching one of the top jobs people were pivoting
Ep50: Authenticity with Clients
Authenticity with clients isn’t about having it all together—it’s about showing up real. In this episode of The Craft of Coaching, we’re diving into how to practice true authenticity as a life coach, especially in online spaces where pressure to appear “perfect” can run high.We’re exploring the difference between oversharing and genuine vulnerability, and how to discern what’s helpful for your cli
Ep49: Working On Your Business vs In Your Business
There’s a big difference between working on your business and working in your business—and if you don’t make time for both, it’s easy to stall out. In this episode of The Craft of Coaching, we’re looking beyond daily to-do lists and exploring what it really means to work on your business as a life coach.It’s tempting to stay caught up in the logistical grind—emails, scheduling, content, client ses
Ep48: Power of Commitment
The power of commitment is the single most overlooked factor that separates success from stagnation—in life, in your coaching business, and everywhere else that growth is calling. In this episode of The Craft of Coaching, we’re exploring what it really means to go all in. Not halfway. Not kind-of-trying. We’re talking about making a deep, steady, internal choice: I’m doing this.We’ll walk through
Ep47: Getting Comfortable Showing Up Online
Getting comfortable with showing up online is one of the biggest challenges for new and emerging coaches. You want to grow your business. You want to connect with the people who need your work. But hitting “post” can feel like standing naked in the town square—and suddenly you’re second-guessing everything from your voice to your headshot.In this episode of The Craft of Coaching, we’re exploring w
Ep46: Best Ways to Learn About Marketing
When it comes to building a successful coaching business, learning about marketing can feel overwhelming—and unfortunately, a lot of new coaches get sold the idea that the only path forward is a high-ticket marketing mastermind. That’s simply not true.In this episode of The Craft of Coaching, we’re sharing the best ways to learn about marketing that don’t involve going into debt or chasing someone
