Limitless
Limitless with Noona Nafousi is a podcast aimed at high-achievers who want to bridge the gap between their current selves and their full potential. The show features raw, unfiltered conversations with CEOs, founders, and world-class experts, delving into topics like identity, power, and the uncomfortable truths behind true leadership. It focuses on the inner drivers and hidden barriers that affect success, offering insights for those striving to grow personally and professionally.
Episodes
£2M salon owners lost LA to COVID. Then Dubai happened.
Callum and Paul, the stylist and colourist behind By The Boys in Dubai, were weeks from moving to LA and filming a Netflix show when COVID shut everything down in March 2020. They had already handed back their UK salon, given up the house and thrown the leaving party, so they moved to Dubai and built a brand people were chasing before it had a front door.Across 44 minutes with Noona Nafoosi, you g
Toxic People: How to Spot Them, Set Boundaries and Go Grey Rock
Noona Nafoosi has been married to someone she describes as toxic and has worked for a boss who was rude to her in meetings and apologised in private. In this solo episode she shares the tools that finally broke the pattern for her, including a metaphor from her therapist about a snake that changes how you see every toxic person in your life.You will learn the difference between a difficult person
She Lost Both Parents By 35. Then Everything Changed.
Nassima went from corporate oil and gas to becoming one of fewer than 200 certified Dr. Joe Dispenza trainers in the UAE, and later a Modern Mystery School guide tracing a lineage to King Solomon. In this conversation with host Noona Nafousi, she traces the exact wound, a father who never once praised her, that shaped everything she built after.You'll hear how losing both parents by 35 became
Women Supporting Women Is Bullsh*t. Here's What We Actually Do.
Noona Nafousi is 48, spent 22 years as a corporate headhunter, and this week spoke to three high powered women who were broken. This is the episode she recorded after: 45 minutes of everything she is sick of watching women do to themselves, and the case for a revolution of self love that has nothing to do with baths.You get the post that was forwarded back to her by accident with 'look at her' on
I Was The Other Woman. Then My Husband Left Me For One
Kat Obst was a stay at home mother in Dubai with no job, no income and no savings when her husband of 10 years left for another woman. On her first ever podcast she tells Noona Nafousi the thing she has never said out loud: at the start of that marriage, she was the other woman.You get the full story of the double life, the therapist's ultimatum that brought him home for exactly 3 weeks, and t
I Took My Kids On 4 Holidays. They Chose The One With No Wifi
Noona Nafousi spent her first summer as a single mother taking two children on 4 holidays across 3 weeks, and came home with one conclusion: parenting is not meant to be fun. In this solo episode she says it out loud, backs it with the numbers on mum guilt, and hands every parent a permission slip to stop.You get the story of a cold house in Hamburg with no TV that beat an all inclusive resort, th
Secret Shopper of Dubai on Style, Facelifts and the Age Revolution
Sarah Silsbury is the Secret Shopper of Dubai, the stylist women call after divorce, menopause or a life that stopped fitting. In this conversation she reveals why she congratulates divorced women, why nobody looks good in skinny jeans, and why brands ignore the customers holding the most money.You get her honest scorecard on facelifts, Botox, lasers and threads, the mirror rule that pulls you out
Nice Guys Are Not Good Men And Women Are Paying For It
Benjamin Owen has spent 15 years inside men’s groups, led his own, and watched hundreds of men do the work most never start. In this episode he tells Noona Nafousi what men actually say when women are not in the room, including the retreat exercise that leaves grown men sobbing on the floor.You leave understanding the disconnection loop most men are running, the difference between a nice guy and a
Why Your Standards Are The Real Reason People Disrespect You
Noona Nafousi spent 10,000 hours as a corporate headhunter reading exactly how people hold themselves before she ever coached anyone herself. In this solo episode she admits the moment she told a disrespectful boss it's okay, and was fired with money stolen from her a month later, to prove why every relationship where you feel mistreated is really about the standard you agreed to first.You'
How to Rewire a Hijacked Nervous System | Ramzi, Mindtune
At 21, Ramzi was running a successful insurance agency and making a lot of money and quietly falling apart on the inside. A diagnosis of severe anxiety and ADHD sent him down a 20-year path into neuroscience, and eventually to founding Mindtune: a brain-performance company using neurofeedback to help people retrain a hijacked nervous system.In this fascinating episode, Ramzi explains to Noona how
I Lost My Best Friend Of 33 Years Over A Difference Of Opinion
We have an entire industry built around romantic heartbreak - but almost nothing for the grief of losing a friend. In this deeply personal solo episode, Noona shares the story of a 33-year friendship that ended after she and her closest friend found themselves on opposing sides of a political divide, and the compounding pain of losing her father in the same period without a word from the person sh
The Doyen of Divorce: Money, Power & Why Every Woman Needs Her Own
She's been called the Fiona Shackleton of Dubai - the “doyen of divorce” and one of the first women ever to run her own law firm and appear before the Sharia family courts in the UAE.In this unforgettable episode, Diana sits down with Noona to pull back the curtain on high-net-worth divorce, family law, and what she's learned from a lifetime inside the room where marriages end. She shares
The Trust Account: Why Breaking Promises To Yourself Is Costing You Everything
Noona's word for 2026 is DISCIPLINE - but not the version most of us grew up fearing. In this solo episode she offers a complete reframe: discipline isn't punishment, it's the purest form of self-love, and every promise you keep (or break) to yourself is a deposit into or a withdrawal from your own trust account. From the $10,000 lending analogy that reframes how you see broken promise
She Quit With No Salary To Build A Wellness Brand
Elly was burnt out in the corporate world - successful, but trapped. “A caged bird that needs to be set free,” as she put it to her old boss.So she took the leap: quit her job, gave up her salary, and went all in on Shroums - a functional mushroom wellness brand alongside co-founder Richie. In this episode she tells Noona the real story behind it: years of failed side projects, the phone call that
The 6-Year-Old Running Your Life | Identity & Self-Sabotage
Most of what you call a behaviour problem isn't one. It's an identity problem.In this solo episode of Limitless, Noona unpacks where your identity really comes from (mostly before you turned seven), why happy, successful people self-sabotage, and how to finally update the version of yourself you've been running since childhood.She shares the moment at six that left her believing she wasn't lovable
My Lowest Point Saved My Life
He went from everything to nothing, betrayed by the people he trusted most.Lee Paul Davies joins Noona for an honest conversation about hitting rock bottom in Dubai, the truth about men's mental health, and how his lowest point became Kaya — the emotional companion app he built from everything he needed and didn't have.They get into the loneliness epidemic inside the world's busiest city, the weig
I'm All I've Got
Five words that changed everything.I'm all I've got.In this solo episode, Noona explores what it really means to have your own back and why most of us are still waiting for someone to come and rescue us.This one is personal. Noona speaks openly about betrayal, grief, solitude, and what she has learned about herself in one of the hardest seasons of her life.In this episode:The fantasy we were all s
She Built 100 Staff and Nearly Lost It All | Tara Rose Kidd
Tara moved to Dubai 17 years ago thinking self-help books were for people in a cult. Then she opened her second salon, hit a wall, and everything changed.Now running one of Dubai's most iconic salon groups with 100 staff, she sits down with Noona for one of the most honest conversations on the podcast yet. About scaling too fast, burning out, nearly losing everything, and what it actually means to
The Scaling Coach Who Had to Slow Down First with Ben Owen
Ben Owen built the business, got the results, and ended up with a three-week headache and a wife who told him she hated him.That was the moment he finally woke up.The Scaling Coach joins Noona for an honest, wide-ranging conversation about the patterns that keep high achievers stuck, why slowing down is the most productive thing you can do, and what it actually means to scale - your business, your
The "HIYA" Girl
She was told she had to be 21. She was 18. So Kelly Lundberg walked straight up to the woman running the room, told the truth about her age and asked for the first interview slot anyway.That's the whole thing, really. Honesty, then speed. It's how she built a styling agency from a faxed press release, sold it 15 years later, and stood on a TEDx stage not once but twice.This week on Limitle
Why You Self-Sabotage Just Before a Breakthrough
You were so close. And then you blew it. Sound familiar?In this solo episode, Noona breaks down the five real reasons we self-sabotage just before a breakthrough — and none of them are about bad luck or lack of willpower.Whether it's a promotion, a relationship, a health goal, or a business milestone, the pattern is always the same. And once you understand why it's happening, you can stop it.In th
The Hypnotherapist to Billionaires
What if everything holding you back isn't in your mind, it's beneath it?Noona sits down with Ebrahim Turner, hypnotherapist to some of the world's most successful people, to explore the real reason high achievers stay stuck, why success can feel like the emptiest moment of your life, and how the subconscious mind is quietly running everything.This conversation goes deep, fast.In this episode:Why a
What Loss Really Takes From You
Loss comes for all of us. But there is a kind of loss most people never name.In this solo episode, Noona opens up about the losses that shaped her, a marriage that ended without warning, a job that slowly took her voice, and the moment she realised the biggest thing she had ever lost was herself.This one is deeply personal. And it might be the most important episode yet.In this episode:The marriag
You Don't Have to Perform to Be Loved
What does it really take for a woman to know her worth, build a successful business, and finally feel at peace in her own life?In this episode, Noona sits down with Deborah Henning, a business coach, former fashion designer, and founder of Journey to Self-Made. Deborah's label was stocked in Harvey Nichols, she appeared on Shark Tank, and on paper, she had everything. But it was a moment of comple
Why Pain Is Never Lost: The Leadership Skill Nobody Talks About
What if the pain you have been running from is the very thing that will make you unstoppable?In this solo episode, Noona shares one of the most personal and powerful conversations she has had on the podcast. Drawing from her own experience of losing her father and the grief she had to face head on, she explores why pain is never wasted and what happens when you finally stop running from it.She cov
Self-Respect, People Pleasing & The Quiet War We Wage Against Ourselves
What if the kindness you're so proud of is actually costing you your self-respect?In this episode, Noona sits down with Dr. Katherine Iscoe, PhD graduate and author of a new book on self-respect, for one of the most honest conversations about people pleasing, perfectionism, and the quiet war we wage against ourselves.They cover why high achievers are often the most emotionally depleted people in t
Emotional Mastery: The Skill No One Taught You
We're told to choose happiness. Good vibes only. Gratitude journals. Positive thinking. But what if that obsession with feeling good is actually what's keeping you stuck?In this solo episode, Noona talks about something that comes up with almost every single one of her clients. The inability to hold two emotions at the same time. And it's costing them their happiness, their relationships, and thei
McDonald’s HEIRESS to Wellness Visionary
In this episode of the *Limitless* podcast, host Noona Nafousi welcomes Kirsty Morris, the serial entrepreneur behind the luxury wellness brand, KAILO. Morris shares her journey from growing up in a pioneering McDonald’s franchise family in Australia to building her own international wellness empire. She discusses how witnessing her parents’ sacrifice and teamwork instilled a deep work ethic, lead
Limitless: The Leadership Lessons I’d Give My Younger Self
In this solo episode of the Limitless podcast, host Noona Nafousi reflects on her career journey from the perspective of her 47-year-old self. She dives into the "gold" found in hindsight, sharing eight specific lessons she wishes she had understood in her 30s that would have radically changed her career trajectory and well-being.Noona explores why high achievers often hit a wall when they rely on
LIMITLESS: Reclaiming Your Energy and Potential with Simon Alexander Ong
In this episode, international speaker and best-selling author Simon Alexander Ong joins the podcast to discuss the power of energy, the importance of environment, and how to live a truly limitless life. Drawing from his transition from the corporate world to coaching, Ong shares actionable insights on how to listen to the "whispers" of your future self and move beyond self-imposed bound
Limitless: Because the only thing in your way is YOU
Join Noona Nafousi as she launches her new podcast, Limitless, to help you understand the limits we place on ourselves and how to become limitless. Noona's journey began with a childhood obsession with personal development, and later, as a headhunter and recruiter, she became "really obsessed" with why some candidates with perfect CVs lacked confidence. Using her skills as a master NLP practitione
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