The Art of Building a Brand | Branding Business Mindset Lifestyle
The Art of Building a Brand is a podcast aimed at women in business who want to grow their brands with confidence and authenticity. Each episode covers branding strategies, mindset shifts, encouragement, intentional living, and style. The show helps listeners create a brand that stands out in the market while staying true to themselves. Host Lara Doll Kennedy offers practical advice and inspiring conversations to help women stop playing small and build bold, unique brands.
Episodes
23. ICONIC Brand Series: Corporate Brand or Personal Brand (Multi-passionates, This Is For You)
In this episode, Lara walks through the difference between building a personal brand and a corporate brand, sharing the pros and cons of each. She explains how personal brands can grow faster, build trust more easily, and make marketing simpler, but often rely heavily on you. On the other hand, corporate brands may take longer to gain traction, but they’re easier to scale, build a team around, and
22. ICONIC Brand Series: How to Choose the Right Offer for You and Your Clients
In this episode Lara walks you through how to build an offer that actually lasts.As part of the Iconic Brands series, she challenges the popular idea of “finding your why” and explains why your business needs a clear mission and vision — not a personal motivation tied to freedom, hustle, or even your kids. Your purpose in business must be rooted in the people you serve.From there, Lara guides you
21. ICONIC Brand Series: The Difference Between a Side Hustle and an Iconic Brand
In this episode, Lara breaks down the real difference between a side hustle and an iconic brand—and it has nothing to do with working harder. She walks through the mindset and intentional decisions founders must make before touching a logo, website, or Instagram bio, starting with mission, vision, trust, and long-term strategy. Lara shares real-world examples from brands like Divi and Skims, along
20. ICONIC Brand Series: 8 Question Brand Audit - Are you an Iconic Brand?
In this episode, Lara introduces a new series focused on building an iconic brand for founders. She discusses the concept of a trust recession, the shift from an entrepreneur to a CEO mindset, and the importance of standing out in a crowded market. The conversation emphasizes the need for businesses to evolve and adapt to the changing landscape, highlighting the significance of credibility, author
19. Learn From My Year One Mistakes in Business
In this episode of The Art of Building a Brand, Lara shares a candid “wins + mistakes” review from her first year building Black Castle Homes. What actually moved the needle, what felt misaligned, and the decisions she’d make differently if she started again.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: https://www.instagram.com/laradollke
18. Happy New Year! I'm in a Trademark Dispute!
In this episode, Lara shares her journey of trademarking her course 'The Wardrobe Edit' and the challenges she is facing while someone attempts to cancel her trademark. She discusses the emotional and legal complexities of running a business, the importance of understanding trademark rights, and her future plans for the course and her brand. Lara emphasizes the need for resilience and adap
17. Skip the Hustle. How to Get Your First Few Clients Offline, So You Can Grow Online.
In this episode Lara highlights the benefits of getting a few clients offline, so that you can build your online business without the hustle and desperation of content creation for the purpose of getting your next sale.
If you loved what you heard, don't forget to give the pod a review.
Follow along with Lara
Website: https://laradollkennedy.com/
Instagram: https://www.instagram.com/larad
16. Real and Raw | What is to Become of My Business?
If you loved what you heard, don't forget to give the pod a review.
Follow along with Lara
Website: https://laradollkennedy.com/
Instagram: https://www.instagram.com/laradollkennedy/
Pinterest: https://www.pinterest.com/laradollkennedy/
15. Where Did I Go? CEO of a What? The Evolution of Me.
In this episode Lara details her Instagram break, what's new in her life, and how it will shift her business for the better.
If you loved what you heard, don't forget to give the pod a review.
Follow along with Lara
Website: https://laradollkennedy.com/
Instagram: https://www.instagram.com/laradollkennedy/
Pinterest: https://www.pinterest.com/laradollkennedy/
14. How Somatic Healing Can Change Your Life and Your Business w/ Guest Lauren Wallace
In this episode we discuss what somatic healing is and how it can move you forward in your life.
Lauren's IG: https://www.instagram.com/laurenwallacecoaching/
Lauren's Website:
https://www.laurenwallacecoaching.com/
If you loved what you heard, don't forget to give the pod a review.
Follow along with Lara
Website: https://laradollkennedy.com/
Instagram: https://www.instagram.com/
13. How a Brand Shoot Elevates Your Business and YOU with Brand Photographer Elyse Theriac
In this episode Lara interviews the lovely Elyse Theriac. Elyse is owner of Elyse Marie Photo and she specializes in Personal Brand Photography. They discuss why it is so darn important to invest in Brand Photography and how to stand out in your niche.
Lara also spills the beans on her newest offer, The Secret Menu. The Secret Menu is an exclusive club that receives secret offers that nobody else
12. Making Business Fun Again And How It Gets You Paid
In this podcast Lara talks about how creating space in your business leaves room for new offers, content ideas, and FUN.
Join The Secret Menu Club
https://laradollkennedy.myflodesk.com/thesecretmenu
If you loved what you heard, don't forget to give the pod a review.
Follow along with Lara
Website: https://laradollkennedy.com/
Instagram: https://www.instagram.com/laradollkennedy/
Pinte
11. Nobody Wants to See Your LinkedIn Brand Photo; Getting Creative with Stylist and Shoot Set Designer Emma Lightbown
In this episode Lara speaks with the lovely Emma Lightbown. She is a stylist, model, set designer, and QVC presenter. She does it all and shares Lara's unique perspective on the beauty of a solid brand shoot and how it can move you forward in your business.
A little about Emma.
Working within the fashion and advertising industry for over 20 years Emma’s diverse range of talents span across
10. How to Find Your Brand Vibe Using Astrology with Nikki White
In this episode Nikki and Lara have a very frank conversation about bringing the "woo" world into your life and business and how it can bring about drastic changes. They also talk about how the basics of astrology can help someone with a personal brand find their brand colors and vibe.
If you loved what you heard, don't forget to give the pod a review.
Follow along with Nikki
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09. Make The Move, Create The Offer, Release The Podcast; YOU GO FIRST
Going first in business can be difficult, but what if you made the move and it ended up changing your life? In this episode Lara discusses going first in business and how making the decisions that you feel are needed in your business, but may seem scary or out there, may actually change your entire life.
Current Program
Indulgent Brand Mastery
https://laradollkennedy.myflodesk.com/ui1ws94ist
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08. You Have To Show Up to GO Up; The Fear of Showing Up and How It Is Impacting Your Business
In this episode Lara shares a piece of advice that stopped the overthinking and prompted her to SHOW UP on social media and begin building her personal brand.
Indulgent Brand Mastery Waitlist
https://laradollkennedy.myflodesk.com/ui1ws94ist
If you loved what you heard, don't forget to give the pod a review.
Follow along with Lara
Website: https://laradollkennedy.com/
Instagram: https://w
07. Small Changes, Big Year; What I Am Changing In My Business In 2024 To Bring In Ease AND Success
In this episode Lara talks about 5 changes that she will be making in her business in 2024. They are small, but mighty and will have a huge impact.
If you loved what you heard, don't forget to give the pod a review.
Follow along with Lara
Website: https://laradollkennedy.com/
Instagram: https://www.instagram.com/laradollkennedy/
Pinterest: https://www.pinterest.com/laradollkennedy/
06. Do You REALLY Need A Logo? 3 Questions to Ask Yourself to Find Out
More often then not we sucumb to the idea that a logo is what makes our business valid. While it can do a lot of things for your business, including increasing revenue. It is not necessary for EVERY business. In this episode Lara explains the logo from a brand designer POV and gives you 3 questions to ask yourself to determine if it is something you should invest in.
If you loved what you heard,
05. Escaping the Noise of IG and Taking Power Back in Your Business
Every day we have a different coach or online creator telling us to do something different. It can cause "squirreling". Where you change modes, directions, strategies, because you have heard something new and feel like that is the key to your success. In this episode Lara encourages you to find your own voice again and take your power back in your business decision making.
If you loved
04. Is 'Becoming Her' the New Fake It 'Til You Make It? with Guest Shannon Speir
In this episode Lara and Shannon discuss Shannon's unwavering energy and belief in herself when she felt like she was trudging uphill in her business. This belief helped her break the income barrier and catapult her business into success and fulfillment.
Shannon's Bio
Chorus teacher turned online business & energetics coach, Shannon coaches ambitious, heart-forward women in building
03. Yes. Brand Colors are Important.
In this episode Lara discusses the do's and don'ts behind brand colors and why they ARE important to your business long term.
If you loved what you heard, don't forget to give the pod a review.
Follow along with Lara
Website: https://laradollkennedy.com/
Instagram: https://www.instagram.com/laradollkennedy/
Pinterest: https://www.pinterest.com/laradollkennedy/
02. This One Piece of Advice Will Change Your Business
In this week's episode, Lara shares the small piece of advice that changed the game in how she creates content for IG and markets her business.
If you loved what you heard, don't forget to give the pod a review.
Follow along with Lara
Website: https://laradollkennedy.com/
Instagram: https://www.instagram.com/laradollkennedy/
Pinterest: https://www.pinterest.com/laradollkennedy/
01. Excellence v. Perfection; One is Better
Welcome to the podcast!
In this episode Lara speaks candidly about putting together this podcast and how pulling back on a project can help you move forward into excellence.
If you loved what you heard, don't forget to give the pod a review.
Follow along with Lara
Website: https://laradollkennedy.com/
Instagram: https://www.instagram.com/laradollkennedy/
Pinterest: https://www.pintere
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