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AI Visibility: How to Get Your Brand Recommended by ChatGPT, Perplexity, and Google AI
AI Visibility: How to Get Your Brand Recommended by ChatGPT, Perplexity, and Google AI
The AI Visibility Podcast, hosted by Jason Todd Wade of BackTier, explains how businesses are discovered, interpreted, and recommended across AI-driven platforms like ChatGPT, Google, Gemini, and Perplexity AI. Each episode focuses on practical execution, covering how visibility is assigned, how authority is built, and how operators can influence outcomes in these environments. It offers actionable insights for brands looking to improve their presence in AI-generated recommendations.
Episodes
Lake Wales Connected
Show Notes: Lake Wales Connected**Episode Title:** Lake Wales Connected **Host:** Jason T. Wade **Focus:** What the city’s long-range revitalization plan actually includes, what’s already underway, and why local founders and businesses need to show up now—especially in the rooms and systems where people (and AI) are looking.Lake Wales Connected is the city’s long-range plan to revitalize the downt
AI and Taxes: What Happens When Artificial Intelligence Enters the Tax System
AI and Taxes: What Happens When Artificial Intelligence Enters the Tax SystemArtificial intelligence is moving into tax preparation, accounting, research, compliance, document review, and financial analysis much faster than most people realize.At first, the use cases look straightforward. AI can summarize tax documents, extract information from statements, categorize transactions, search large bod
Barry Schwartz on AI Search, Reddit, and the Future of SEO
Barry Schwartz on AI Search, Reddit, and the Future of SEOBarry Schwartz joins Jason AI Wade for a conversation about how AI is changing search, what still matters in SEO, and how businesses can remain discoverable as more users get answers without visiting a website.Barry discusses the balance between firsthand experiences on Reddit and information from qualified experts, the accuracy problems wi
Lake Wales Is Building a Startup Economy. But Who's Building the Startups?
Lake Wales Is Building a Startup Economy. But Who's Building the Startups?Podcast: Lake Wales Startups / BackTierHost: Jason T AI WadeEstimated runtime: 10–12 minutesFormat: Commentary, local economic development, entrepreneurship, and AIEpisode description: Google AI says Lake Wales, Florida, has a growing entrepreneurship ecosystem, supported by business incubators, government incentives, yo
Lake Wales Startup Night: Startup Legal Strategy with Denise Tessier, Esq.
https://youtu.be/nlmdSnHQrikTitle: Lake Wales Startup Night: Startup Legal Strategy with Denise Tessier, Esq.Starting a business creates questions that a website, logo, or AI-generated business plan cannot settle. Who owns what? What should partners agree on? What belongs in a client contract? When should you bring in an attorney?In this episode of the AI Visibility Podcast, Jason Wade previews th
AI Search Is Rewriting SEO: Identity, Zero-Click & Who AI Recommends | Jeff Deutsch
AI Search Is Rewriting SEO: Identity, Zero-Click & Who AI Recommends | Jeff DeutschSearch is changing from a list of links into a recommendation system.In this episode of the AI Visibility Podcast, Jason AI Wade talks with Jeff Deutsch, fractional Head of Growth at That’s Heaps, about what happens when Google, ChatGPT and other AI systems stop simply ranking pages and start deciding which comp
FULL - SEO Didn’t Die. The Machines Changed. | Andrew Shotland on AI Visibility
SEO is not disappearing. The systems doing the discovering, interpreting, and recommending are changing.Andrew Shotland, founder and CEO of Local SEO Guide, joins Jason AI Wade for a practical conversation about what happens when traditional SEO collides with ChatGPT, Google AI Mode, local search, citations, entity signals, and agentic automation.Andrew’s core framing is simple: SEO has always bee
FULL EPISODE - Who Does AI Recommend—and Can You Trust It? | AI Visibility Roundtable
When someone asks ChatGPT, Google, or another AI system who to hire, where to go, or what to buy, how does the machine decide who gets recommended?Guest-host Jodi Koch joins Jason Wade for a wide-ranging AI Visibility roundtable with Andrew Shotland, Susan Gooch, Jack Oujo, April Ratchford, Gary Vause II, and Rafael Pinho.The conversation gets practical quickly. Andrew explains how an AI system co
AI Knows a Version of You: Identity, Trust & the Fight to Be Understood
TitleAI Knows a Version of You: Identity, Trust & the Fight to Be UnderstoodAI does not see you the way a person does.In this roundtable episode of the AI Visibility Podcast, Jason T Wade talks with Jason Barnard, Jodi Koch, and Su Belagodu about what AI gets right about people, what it gets wrong, and what happens as machines become part of the discovery and recommendation process.Jason Barna
HEAL: Can AI Tell a Fictional Candidate From Reality?
What happens when a deliberately constructed fictional identity enters the modern AI information environment?In this episode, Jason T Wade examines HEAL and the Alan Mathison experiment as a controlled test of AI entity resolution, source traceability, and machine-generated claims.Alan Mathison is an AI-created fictional character. There was no real Alan Mathison campaign, military service record,
Jason AI Wade (b. Gainesville, Florida 1974) — Full Official Biography
BackTier | AI VisibilityJason AI Wade — Full Biography jasonwade.com — October 2026Jason AI Wade is the founder of BackTier and an AI visibility architect. His work centers on a single question: how do AI systems decide which person, company, or product they are describing — and what determines whether that entity is then cited, included, selected, and acted upon? He originated AI Visibility Archi
Vision Over Visibility: Brian Eno, U2, AI and the Chasm of Mediocrity
TitleVision Over Visibility: Brian Eno, U2, AI and the Chasm of MediocrityIn 2007, U2 went to Fez, Morocco, with Brian Eno and Daniel Lanois and tried to make something that did not sound engineered for radio. Eno wanted what he called “future hymns”: slow, prayerful songs that felt discovered rather than manufactured. Out of those sessions came “Moment of Surrender,” a seven-and-a-half-minute son
Ranking, Coherence and the New Rules of AI Visibility
Ranking, Coherence and the New Rules of AI VisibilityThis is why the old instinct to publish more can become dangerous. If the underlying identity is unstable, more content does not necessarily create more authority. It can simply create more versions of the truth. The better strategy is to make the entire public footprint behave like one connected body of evidence. The language does not need to b
Build It Here: Why Lake Wales Already Has What It Takes | AI Visibility Podcast
Seventeen people came to the first Lake Wales Startup Night: city commissioners, business owners, medical and nonprofit leaders, attorneys, and students. They spent two hours at the same tables at The Thirsty Dragon, talking about how to grow more businesses right here at home.In this special episode, Jason T Wade, founder of BackTier and author of AI Visibility, explains how AI is changing the wa
In the modern AI-driven stack, the retrieval layer has officially become the new home page because users no longer navigate static menus; they express intent, and a dynamic retrieval system
In the modern AI-driven stack, the retrieval layer has officially become the new home page because users no longer navigate static menus; they express intent, and a dynamic retrieval system aggregates the exact context they need in real time.In traditional software, the "home page" was a curated, static entry point designed by engineers and product managers. Today, retrieval systems—powe
Title Authority Canon: Get the Business Right Before You Amplify It
TitleAuthority Canon: Get the Business Right Before You Amplify ItShow notesStarting a podcast is easy to explain. Sorting out years of conflicting website copy, outdated profiles and scattered business information is harder—and that’s where this episode starts. Jason Wade introduces Authority Canon, BackTier’s approach to capturing a business’s identity, expertise and story in one approved body o
State of AI 2026: Bigger Models, Bigger Bills, and the End of the Click
"AI in 2026: The Agents Got Loose and the Clicks Went Away" or "The State of AI in 2026: What Actually Changed"Where does AI actually stand heading into the last quarter of 2026? In this episode I take stock of the whole board. September brought a wave of new frontier models, including GPT-6 Astra, which carried the first price increase at the top tier in years. The spending b
Authority Canon: Write It Once, Make Everything Agree
Most businesses don't have a content problem. They have a consistency problem. AI systems read your website, profiles, bios, and podcast all at once, and when the facts don't match, they guess or skip you. In this episode, Jason Wade introduces Authority Canon, BackTier's approach to AI visibility: one approved source, written once in your own voice, that every page, profile, and episo
The Coming Split Between AI-Visible and AI-Invisible
The Coming Split Between AI-Visible and AI-InvisibleA major divide is forming between companies that artificial intelligence systems can clearly understand and companies that remain ambiguous, fragmented, or effectively invisible.This episode of the AI Visibility Podcast examines why that split may become one of the defining competitive differences of the next decade.For most of the internet era,
Your Public Record, AI’s Version — with Civly Founder Dan Barkhuff
A court filing. An old social post. A campaign donation. Something you said in a podcast years ago.They’re scattered pieces of information—until AI puts them together.Civly founder Dan Barkhuff joins Jason AI Wade to talk about what happens when researching people and organizations gets faster, cheaper and easier. A former Navy SEAL and emergency physician, Dan explains how a business built to aut
Who Gets Chosen? AI, Trust, and the Human Side of Business With Jason Wade, Violeta Shkreli, Porsché Mysticque Steele, Rafael Pinho, and Brett Reasoner
Who Gets Chosen? AI, Trust, and the Human Side of BusinessWith Jason Wade, Violeta Shkreli, Porsché Mysticque Steele, Rafael Pinho, and Brett ReasonerVioleta Shkreli — TalentPonds FounderVioleta Shkreli is the founder of TalentPonds and an advocate for fair and equitable hiring. Her platform removes personal identifiers from candidate profiles to help employers evaluate skills and qualifications w
The Messy Middle: Scaling a Business When AI Changes the Rules
For this episode, the core material is the collision between Tim Campsall’s “Messy Middle” — the point where the business has outgrown the owner — and Rick Tousseyn’s work testing what actually drives visibility in AI search. The transcript also gets into process documentation, zero-click search, podcasts/video as visibility surfaces, AI-generated versus human content, and AI as a thought partner
What Happens When AI Does the Digging? With Dan Barkhuff
AI Visibility Podcast · Jason AI Wade × Dan BarkhuffDan Barkhuff went from Navy SEAL to emergency physician to building a company that connects the dots in public data.His company, Civly, started with an unglamorous idea: automate political compliance. When customers showed more interest in what the same tools could uncover, the business moved into research—and beyond politics.Dan joins Jason AI W
Public Data. Personal Questions. AI Answers. | Dan Barkhuff of Civly
AI Visibility Podcast with Jason AI WadeThe information was already public. Finding it—and figuring out what it meant—was the hard part.Civly founder Dan Barkhuff joins Jason AI Wade to explore how AI is changing that equation. A former Navy SEAL and emergency physician, Dan explains how an idea for automating political compliance turned into a research business serving customers beyond campaigns.
A “No” Is Still Data: Will Hamblin on Building the AI CRM for Field Sales
Field sales creates useful intelligence all day long.Most CRM systems capture almost none of it.Will Hamblin discovered that firsthand after leaving a twelve-year career in education and moving into door-to-door card-payment sales. He could visit a business, learn who handled its payments, discover when the current contract expired, hear exactly why the owner was not interested—and then watch most
The Data Your CRM Never Sees: Will Hamblin on AI, Field Sales & FieldSpot.ai
Most CRM software assumes selling happens from a desk.Will Hamblin built FieldSpot.ai because his sales job did not.After twelve years in education, including time as a vice principal, Will moved into door-to-door card-payment sales. In the field, he saw the same problem repeatedly: salespeople were learning valuable things every day—who a business used, when its contract renewed, who made the dec
Why Field Sales Needs Better Data: Will Hamblin on Building FieldSpot.ai
Why Field Sales Needs Better Data: Will Hamblin on Building FieldSpot.aiWill Hamblin went from vice principal to door-to-door card terminal sales—and eventually built the software he wished he had while working in the field.In this episode of the AI Visibility Podcast, Jason T Wade talks with Will about what traditional CRM systems miss when sales happens face-to-face rather than behind a desk.Fie
How I Used GPT, Claude + Lovable to Build Halden
How I Used GPT, Claude + Lovable to Build HaldenThis is the process behind my Lovable Built It for Small Business Challenge entry.I didn’t start with:“Build me a detailing website.”I started with the actual challenge brief, the business problem, and the experience I wanted to create.I pasted the requirements into GPT, developed the concept, refined the copy and customer flow, and then moved the bu
I Built an AI-Bookable Car Detailing Business in Lovable
What happens when you design a small-business website not just for humans, but for AI agents?For the Lovable Built It for Small Business Challenge, I created Halden Detail Co., a fictional mobile detailing company in Scottsdale built around one problem: eliminate the manual work between a customer asking, “Can I book?” and receiving a confirmed appointment.Customers can choose a vehicle, select a
Jack Oujo — From Minor League Baseball to Financial Peace of Mind
Jack Oujo — From Minor League Baseball to Financial Peace of MindComplete show notes from the transcript, including the episode description, chapters, takeaways, quotes, clip ideas, and follow-ups. Timestamps are approximate and should be checked against the final edit.Episode descriptionWhat happens when the career you built your identity around ends at 30—with no money and a baby on the way?Jack
AI for Community Organizing: Research Faster, Build Tools, and Get People Moving
In this solo episode of the AI Visibility Podcast, Jason T Wade looks at a more practical use case: using AI as infrastructure for community organizing.The idea came from preparing for an upcoming event and from a local cemetery issue that affected Jason’s family. Instead of stopping at complaints, he used AI to pull together city budgets, reports, state information, and other public records, then
AI Agents Are Exploding — Use Them Before the Free Ride Ends
AI agents sound complicated until you realize what they actually do: they take the next step for you.In this episode of the AI Visibility Podcast, Jason T Wade breaks down why 2026 is becoming the year agents move from interesting experiments into practical everyday tools. From Meta’s Muse and Grok to Base44, Lovable, Cursor, Alexa+, and Copilot, the major platforms are rapidly expanding what auto
Technology Stress Is Not a Technology-Ability Problem
Eighty-two percent of this show's audience is 45 or older — so this one is for you, and for everyone who loves someone in that group.There's a moment that repeats in millions of households. A login fails. An update moves a button. And within ninety seconds it stops being a technology problem and becomes a fight.This episode makes one argument: that escalation isn't evidence of low tech
When AI Gets You Wrong: Identity, Ambiguity & Who Controls the Answer
What happens when AI knows your name—but doesn't actually know who you are?In this roundtable episode of the AI Visibility Podcast, Jason T Wade is joined by Jason Barnard, Jodi Koch, and Su Belagodu for a wide-ranging conversation about identity, ambiguity, trust, human judgment, and the growing influence of AI recommendations.Jason Barnard starts with one of the fundamental problems of AI vi
The Knowledge Graph
The Knowledge Graph
What AI Knows About You: Research, Reputation & Influence with Dan Barkhuff
What happens when AI makes scattered public records easy to connect?Dan Barkhuff—a former Navy SEAL, emergency physician and founder of Civly—joins Jason AI Wade to discuss how AI is changing research, reputation and access to information.Dan shares how Civly began as an attempt to automate political compliance, then expanded into opposition research and applications beyond politics. The conversat
1% Taxes? Income and AI and touching on property taxes and Government management and revenue
1% Taxes? Income and AI and touching on property taxes and Government management and revenue
How AI Decides YOU - infrrence and LLM resolution and choices - external evidence - Jason T AI WADE
How AI Decides YOU - infrrence and LLM resolution and choices - external evidence - Jason T AI WADE
Field Sales Is Broken — Will Hamblin on AI, Territory Intelligence and FieldSpot
Will Hamblin went from vice principal to door-to-door card terminal sales, then built the software he wished he had while working in the field.In this episode of the AI Visibility Podcast, Jason T Wade talks with Will about the problems traditional CRM systems miss when sales happens physically rather than behind a desk.Will explains how FieldSpot.ai grew from a simple vibe-coded prototype into a
Digital Marketing -- Early adopters -- Bubbles - and AI marketing
Digital Marketing -- Early adopters -- Bubbles - and AI marketing
The Jason AI Wade Experiment: Can You Deliberately Change How AI Understands a Person?
I changed my name on the internet.Not legally. I changed the public identity I present to the web from Jason T Wade to Jason AI Wade, and I'm using the change as a live AI Visibility experiment.The question is bigger than a rebrand: Can a person deliberately change how AI systems identify, classify, cite, include, and eventually recommend them?For more than 20 years, we optimized digital ident
I Tried to Explain AI. I Got It Wrong. So I Learned How It Actually Works.
What actually happens inside AI?After asking a podcast guest to explain AI—and then realizing my own explanation wasn't quite right—I went back to the basics.In this short episode, I break down AI in plain English: training data, data preparation, model weights, prediction, error, and how a trained model generates an answer from a prompt.I also look at where concepts like ontologies, relationships
Jason T ai Wade - Hating AI and tech Revolution and managing transformation - models and agents
Jason T ai Wade - Hating AI and tech Revolution and managing transformation - models and agents
Life transitions, goals and affluent clients - AI - BackTier
Life transitions, goals and affluent clients - AI - BackTier
why press mentions matter in ai engines
why press mentions matter in ai engines
The Agent Class: Grok Bot, Base44 Superagents, Muse, and the Democratization of Über-Intelligent AI
AI is moving from answers to action. The old chatbot model was simple: ask a question, get a response, copy the answer, do the work yourself. The new agent model is different. Grok Bot, Base44 Superagents, Meta’s Muse, and similar systems are turning AI into persistent digital labor: agents that remember context, operate across tools, execute workflows, and begin to behave less like software featu
Your Podcast Is Training AI Who You Are
Podcasting is becoming more than an audience channel. In this episode, Jason T Wade explores how podcasts, transcripts, YouTube, LinkedIn, websites, and blogs work together to help AI systems understand who you are and what you’re authoritative about. fileciteturn0file0L23-L34The discussion covers publishing frequency, entity building, cross-channel consistency, and why AI Visibility requires
Law, CRM, Ai Visibility and Tech Stacks
Law, CRM, Ai Visibility and Tech Stacks
Fund the Government w/ 1% and AI?
Fund the Government w/ 1% and AI?
Walpaper, Luxury and 1% Taxes?
Walpaper, Luxury and 1% Taxes?
terms
Recognized, Prominent, Authoritative: What AI’s Labels Actually MeanAn AI system calls you “recognized.” Another calls you “prominent.” A third describes you as a “leading authority.” Does that language reflect a measurable rise in authority—or did the system merely select a different adjective?In this episode, Jason AI Wade examines the apparent hierarchy of terms AI systems use to describe peopl
Can AI Help Fix the Government? Gary Barnes on the 1% Receiving Tax, AI Research, and Bottom-Up Reform
Gary Barnes joins the AI Visibility Podcast to discuss how he used AI as a research partner while developing a proposal to restructure federal taxation and government funding.The conversation centers on Gary’s proposed “receiving tax” model: a simplified 1% tax collected when money is received, rather than through the current income-tax system. Gary argues that the existing tax code is too complex
The Jason AI Wade Experiment - Deep Dive: AI, Identity, and Nine Pages of Paperwork
What happens when AI can find your name but doesn't know which human you are?In this solo deep dive, AI visibility architect Jason T Wade breaks down the identity collision he's lived inside for years — and the experiment he designed to end it: a legal petition in Polk County, Florida, to change his middle name to the letters A, I.Jason walks through the full arc: why "Jason Wade"
measuring
measuring
Visible Isn’t Valuable Until It Converts
Visible Isn’t Valuable Until It Converts
The AI Trust Stack: From Visibility to Revenue
The AI Trust Stack: From Visibility to RevenueBackTier | AI VisibilityIn this episode, Jason T Wade is joined by Devon Vocke, Awais Haq, Tom Gersic, and Babak Akhlaghi to explore what happens after a company begins pursuing visibility, trust, and operational effectiveness in the AI era.Devon explains how traditional search is expanding into LLM discovery, AI search, and AI Overviews. Instead of si
The Audit Finding- Strong Content, Zero Citations, Invisible Answers
The Audit Finding: Strong Content, Zero Citations, Invisible AnswersThe content was good.The rankings were respectable.The site looked authoritative.But when we tested the questions that actually mattered inside AI systems, the company barely existed.No citations. No meaningful inclusion. No recommendation.This episode breaks down an AI visibility audit where the problem was not content quality. I
Growing Pains and AI Search: Getting Beyond the Founder Jason Wade with Tim Campsall and Rick Tousseyn
Growing Pains and AI Search: Getting Beyond the FounderJason Wade with Tim Campsall and Rick TousseynYou wanted the business to grow. Now it has, and somehow you’re working more than ever. Every decision needs your approval, employees keep coming back with questions, and taking a day off feels harder than it did when you started. Tim Campsall calls this the “Messy Middle”—the point where the busin
Podcasting Is an AI Visibility Engine: Dietmar Fischer on GEO, AI Overviews, and Machine-Readable Authority
In this episode of the AI Visibility Podcast, Jason T Wade talks with Dietmar Fischer, host of A Beginner’s Guide to AI and a Berlin-based digital marketer, about the strange overlap between podcasting, search, AI visibility, and machine-readable authority.The conversation starts with a practical problem: bad internet, audio versus video, Zoom, Descript, Adobe Podcast, Auphonic, and the real-world
Entity Lock Protocol, Explained
Entity Lock Protocol, ExplainedMost AI visibility problems are not really content problems.They are interpretation problems.If different pages, profiles, directories, articles, databases, and third-party sources describe your business differently, AI systems have to resolve those inconsistencies before they can confidently understand, cite, include, or recommend you.The Entity Lock Protocol is des
Competitors
Competitors
The Audit Finding- Right Rank, Wrong Entity, Three Out of Five
The Audit Finding: Right Rank, Wrong EntityA company can rank well and still fail the AI visibility test.That is exactly what this audit found.The search performance looked healthy. The rankings were there. The content was visible. But when we tested how AI systems interpreted the company, the underlying entity signals were inconsistent enough to create a different problem:The right pages were ran
The Best Expert Rant On AI
BackTier.com
UBI AI Rant
www.BackTier.com
Citation, Inclusion, Selection Are Three Different Fights
Citation, Inclusion, Selection Are Three Different FightsBeing visible in AI-generated answers is not one problem.It is three.A company can be cited without being meaningfully included. It can be included without being selected. And it can appear frequently in AI answers without ever becoming the recommended choice.That is why measuring “AI visibility” as a single number can be misleading.In this
AI Visibility to Revenue: Closing the Loop
AI visibility isn't just a rankings problem anymore. Jason Wade is joined by Tom Gersic (YouEx.ai), Devon Vocke, Awais Haq (Time Technologies), and Babak Akhlaghi to unpack what happens after a company gets found: turning AI-mediated discovery into qualified pipeline, connecting marketing, intake, and CRM data so attribution actually works, and where AI should replace workflow versus just supp
Ranking 1 Is Not the Same Test Anymore
Ranking #1 Is Not the Same Test AnymoreYou rank first.Then someone asks ChatGPT, Gemini, Perplexity, or another AI system the same question — and your competitor gets cited instead.That is not necessarily a ranking failure. It is a different evaluation system.Traditional search asks whether your page deserves to rank for a query. AI-generated answers also have to decide whether your company is the
The Sovereign Data Movement: Reclaiming Brand Identity in an Aggregated AI Ecosystem
Something uncomfortable has been happening to brands over the past two years: their identity is being flattened. Ask an AI assistant about a company, and you get a summary — accurate in the broad strokes, stripped of the texture that made the brand distinct in the first place. The voice, the specific values, the thing that made a customer choose you over the identical competitor down the street —
We Outrank Them. Why Did the AI Cite Our Competitor
We Outrank Them. Why Did the AI Cite Our Competitor?Traditional SEO says you are winning.You rank higher.You have more traffic.Your domain is stronger.Your content is better optimized.Then someone asks ChatGPT, Gemini, Perplexity, or another answer engine a question in your category — and the AI cites your competitor.This episode explains why.We break down the difference between ranking in search
naming
ai naming
chat vs. work vs. computer vs. cowork vs... GPT and Claude mess
chat vs. work vs. computer vs. cowork vs... GPT and Claude mess
The New Political Battle Over What AI Knows - Jason T Wade, BackTier Politics , Legal and Law
Episode descriptionA federal filing describes websites and content intended to produce “GPT framing results.” We examine Clock Tower X, political GEO and the difference between documented intent and unproven influence.U.S. Department of Justice: Clock Tower X FARA filingshttps://efile.fara.gov/ords/fara/f?p=1381:200:::NO:RP,200:P200_REG_NUMBER:7649Drop Site News investigationhttps://www.dropsitene
citation network
citation network
ai visibility
ai visibility by Jason T Wade, BackTier
Part 2 of 3 - Being Human in the AI Loop | Moderator: Jason T Wade, BackTier
Part 2 of 3 - Being Human in the AI Loop | Moderator: Jason T Wade, BackTier
structured data
structured data
Part 1 of 3 - Being Human in the AI Loop | Moderator: Jason T Wade, BackTier
Part 1 of 3 - Being Human in the AI Loop | Moderator: Jason T Wade, BackTierAI is making businesses faster, but speed without judgment can amplify the wrong things.In this episode, Jason T Wade talks with Adrienne Wilkerson and Rob Broadhead about human-centered marketing, AI readiness, trust, governance, and the systems companies need before they automate more of their work.Adrienne explains why
tokenmaxxing - Short title: Token Maxing: More Reality, Better AI
tokenmaxxing The important idea behind “Token Maxing” is not “make prompts longer.” It is: stop starving the model of the information required to reason well.A lot of AI advice still treats prompting as an incantation problem: find the right wording, role, framework, or magic phrase. That matters at the margins. But for consequential work, the larger constraint is usually information asymmetry. Yo
the answer layer
the answer layer
AI Is Changing How Buyers Find You: Authority, Brand and the End of the Click
Buyers are increasingly asking AI systems for answers before they ever reach a website.In this episode, Jason T Wade talks with Benjamin Shapiro, founder of I Hear Everything and host of the MarTech Podcast, and Leanne Linsky, founder and CEO of Plauzzable, about AI, brand authority, podcasting, content, and the changing buyer journey.They discuss:Why clicks and traditional attribution are weakeni
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