Win With Paid Ads
Win With Paid Ads is a podcast for entrepreneurs and business owners who want to improve their advertising skills. The show focuses on getting in front of the right people with the right message to exceed business goals sooner. It emphasizes the importance of a solid advertising strategy for successful businesses. The host, Ashley Brock, aims to help listeners who are good at their craft but want to get better at promoting it.
Episodes
#139 "I Don't Have Time for Ads": Why That Excuse Is Costing You Money
Tired of telling yourself you don't have time for ads? Join the Win With Paid Ads Challenge: www.paidadscoaching.com/challenge?utm_source=youtube&utm_medium=organic&utm_campaign=description&utm_content= "I don't have time" is one of the most expensive lies you can tell yourself, and Ashley is proving it with math. In this episode, she breaks down why the time objection is almost never actually a
#138 Split Testing Your Ads: The Exact Metrics That Prove What's Working
Tired of guessing if your funnel is actually working? Join the Win With Paid Ads Challenge: www.paidadscoaching.com/challenge?utm_source=youtube&utm_medium=organic&utm_campaign=description&utm_content= If you are not testing, you are guessing, and that is probably stressing you out. In this episode, Ashley pulls back the curtain on the exact split test her team just ran on their own funnel (vide
#137 Callan Faulkner: She Spent $1M on Ads, Made $19M in 6 Weeks
🏆Ready to learn the same paid ads method we taught to Callan? Join the Win With Paid Ads Challenge: https://paidadscoaching.com/challenge-2 She spent a million dollars on ads and generated $19 million in six weeks. In this episode, Ashley pulls back the curtain on Launch Your Ads Live, her exclusive event for six, seven, and eight figure mastermind clients, with a live Q&A featuring Callan Faulkn
#136 ChatGPT Ads: What They Are and Who They're For
There is a new place to run ads, and it is not Meta, Google, or TikTok. It is inside the conversations people are already having with ChatGPT. Today is the what, the who, and the where of ChatGPT ads, plus a big change that just made them relevant to almost every business. And the part most people miss: ChatGPT ads and using ChatGPT for ads are two completely different things. In this episode, A
#135 Believe Bigger: Faith And Business With Marshawn Evans Daniels
What you believe you build. What you doubt you delay. Marshawn Evans Daniels is a Reinvention Strategist who teaches women of faith how to build an extraordinary life and business. She went from Georgetown Law and running the fastest-growing woman-owned sports agency in the country to calling off her wedding six days out, rebuilding from rock bottom, and creating Believe Bigger. Her clients have
#134 Your Funnel Isn't Broken, It's Just Behind
What if your ads are right, the targeting, the creative, the budget, and the real problem is where you are sending people? Funnels do not usually break. They fall behind. Your buyer evolved and your page did not. This episode is funnels through the lens of buyer psychology and how people actually decide in 2026. In this episode, Ashley breaks down: 📈 Why everything works until it doesn't (and w
#133 Why I Took My Entire Team to Greece
Twelve people, a yacht, the Aegean, Santorini at sunset. And me, someone who could not unplug for four hours, fully present for the first time in years. This one is part recap, part love letter to my team, and part argument for something most business owners get wrong: rest is not a reward, it is a strategy. In this episode, Ashley breaks down: ✨ Why she takes her whole team on company trips (a
#132 The 10 Beliefs That Keep My Head in the Game
A client asked me once, in the middle of her hardest season, "How do you stay so steady?" She expected a strategy. The real answer was simpler and harder: it is what I believe. Most people think they have a strategy problem, a time problem, or a money problem. Usually it is a belief problem. A belief is just a thought you have repeated so often your brain treats it as fact. The good news is you c
#131 How Kalina Denault Scaled From $65K to Multi-Six Figures With Ads
What happens when your ads work so well that you burn out? That was Kalina's first good problem, and it was only the beginning. In this episode, Ashley reconnects with Kalina Denault, a family, maternity, and newborn photographer in Winnipeg, Canada. Two years ago Kalina was making $65,000 a year and was, in her words, the smallest fish in the mastermind. Her husband was skeptical about the inves
#130 How We Use Paid Ads to Hire (Meet Head Coach Marianne)
Most people think paid ads are only for getting customers. But some of our best hires, around 15 of them, came from ads too. In her debut episode, Ashley sits down with Marianne Ewanouski, the head paid ads coach at Paid Ads Academy. Marianne runs every ad platform for the company (Facebook, Instagram, Google, YouTube, TikTok, Spotify, and the new ChatGPT ads) and coaches clients from zero revenu
#129 Workaholism, Parenting, and the Talk That Changed Me
Ashley sat down with her husband and admitted something most entrepreneurs never say out loud: she thinks she's actually addicted to work. Not the cute hustle-culture version. The real thing. In this episode, Ashley gets honest about: - Why workaholism is the one addiction that gets rewarded instead of treated - The difference between knowing you work too much and actually feeling it - How the d
#128 The 3 Signals That Tell You to Scale Your Ads
Every week on coaching calls, Ashley hears some version of the same question: I have the data, now what do I do with it? This episode is the exact decision tree she uses with every client to answer it. In this episode, Ashley breaks down: 🔍 The three signals that tell you it's time to scale (and what to do when only some are green) 🔍 Why a 4x ROAS on real spend can be worth more than a 12x on fiv
#127: How Emily Judice Hit Her Best Month Yet With Paid Ads
Emily Judice runs Be That Girl Coaching, and last spring she was getting a lot of advice about her ads. Most of it pointed toward handing the whole thing off to someone else. She decided to own the skill instead, and this episode is what happened next. In this episode, Ashley and Emily get into: 📈 The ad advice Emily got in April, and why she didn't take it 📈 Outsourcing your ads vs owning the sk
#126 How We're Using AI to Speed Up Results (And Why Most People Use It Wrong)
In this episode, Ashley shares exactly how her team is using AI to speed up results, why most people are using it wrong, and the framework that turns generic AI answers into strategic ones. In this episode, Ashley breaks down: 🤖 Why open AI tools give general answers, and what changes when AI is trained on your real data 🤖 Inside Rainmaker AI, the custom tool built on real client data, frameworks
#125 The $184M Room
In this episode, Ashley takes you inside a room of eight-figure women founders, businesses worth $184 million combined, and shares the patterns that showed up in every single one of them. She's not giving away what was said. She's giving you what she learned. In this episode, Ashley breaks down: 🔑 Why not one of these founders scaled to eight figures on organic alone 🔑 Why the fastest growth ofte
#124 What To Do When Your Ads Stop Working
In this episode, Ashley walks you through what to do when your ads suddenly stop working, why the instinct to panic and start clicking buttons only makes it worse, and the step-by-step diagnostic she uses to find what actually changed instead of guessing. In this episode, Ashley breaks down: 🔍 Why one or two rough days is noise, not a pattern, and the 7 to 14 day trend that actually matters 🔍 How
#123 Why Rest Isn't Lazy. It's High Performance.
In this episode, Ashley is getting honest about the lie she believed for years: that winning meant staying productive every single minute. She breaks down why rest, fun, and a full life are the engine behind success. In this episode, she breaks down: ✨ Why stress triggers your brain and narrows your ability to think creatively ✨ How relaxation activates the part of your brain that generates your
#122 Stop Tolerating Good and Start Expecting Excellence
In this episode, Ashley is back from a Costa Rica trip with a group of high-level business owners, and nothing looks the same. She came home with a completely new standard for her business, her team, her communication, and herself. In this episode, she breaks down: 📈 What a trip to Costa Rica with other business owners revealed about her own standards 📈 Why "good" will never scale or stand out in
#121 We Spent $250K on Our Event Then Wind Destroyed It
In this episode, Ashley takes you behind the scenes of her More Than Ads event in Palm Springs that got hit by a windstorm, fell apart in real time, and became the most powerful leadership moment of her year. In this episode, she breaks down: ⚡ How a windstorm destroyed the entire event setup hours before go-time ⚡ What a destroyed event taught a room full of 7 and 8-figure entrepreneurs about le
#120 How Nervous System Regulation Can Save You From Burnout
In this episode, Ashley breaks down how learning to regulate her nervous system completely changed the way she leads, scales, and shows up in her business. This episode dives into the science behind why high-performing entrepreneurs hit invisible ceilings and what it actually takes to break through them. If you've ever felt like you're white-knuckling your way through growth, constantly putting o
#119 How Brett Nikula Used Google Ads to Build the Most Profitable Therapy Practice in His Market
In this episode, Ashley sits down with Brett Nikula, a seven-figure entrepreneur and licensed therapist who built Solace Counseling Associates into a market-leading practice and launched his online therapy coaching business, Marriage Essentials. Brett shares how mastering Google Ads created a snowball effect that let him own his local market, and walks us through the VIP day he did with Paid Ads
#118 What Happened When Catherine Licari Took Control of Her Paid Ads
In this episode, Ashley sits down with Catherine Licari to talk about what it really takes to build a business you are in control of. Catherine walks through her journey from working in magazines to starting her first online luxury brand at 25, getting her MBA from Columbia, and creating The Small Business Planner to help entrepreneurs get a clear handle on their finances and operations. In this
#117 How One Funnel Fix Took Joe Hoye From a 5% Conversion Rate to 27% Almost Overnight
In this episode, Ashley sits down with Joe Hoye, co-founder of Nutritional Career and Coaching Institute and Impact Health Network. Joe shares how he struggled with ads for years, got burned by agencies, and finally decided to take control of his own results. In this episode, they break down: 📈 How Joe cleaned up his sales pages and got rid of what was stopping people from buying 📈 Why making hi
#116 The 10 Books That Changed My Life and My Business
In this episode, Ashley shares the 10 books that completely changed how she thinks, leads, and builds her business. In this episode, she breaks down: 📚 The 10 books that shaped how she thinks and operates 📚 The core belief each book teaches 📚 Who each book is for and when to read it 📚 Why identity change always comes before business growth You'll hear lessons on leadership, habits, focus, scalin
115: How Dr. Loren Carver Increased Leads by 50% with Paid Ads
In this client spotlight, Ashley sits down with Dr. Loren Carver, owner of Barbelle Pelvic Rehab, a pelvic floor physical therapy practice in Canton, Georgia. Dr. Carver started her practice after noticing many women in orthopedic care were struggling with pelvic pain, incontinence, and other symptoms that weren't being fully addressed. Over four years, she built a thriving practice and a team of
#114: Common Traits Eight-Figure Entrepreneurs Share
In this episode, Ashley shares what she noticed after sitting down with eight-figure entrepreneurs. She breaks down traits she saw in how these entrepreneurs think, decide, and lead, and why success follows these behaviors. In this episode, she breaks down: 💰 Why intentionality changes every meeting, podcast, and piece of content 💰 How consistency builds trust faster than motivation ever will 💰 W
#113: How Kelly Bush Scaled Her Life Insurance Business with Ads
In this client spotlight, Ashley sits down with Kelly Bush, owner of Bush Life Agency, who turned her life insurance agency into a 300-agent powerhouse, all while balancing motherhood and the challenges of building a business from home. In this episode, we break down: ✨ How Kelly went from ICU nurse and stay-at-home mom to building a thriving life insurance agency ✨ Why her business isn't just a
#112: How to Make Your Business Memorable
In this episode, Ashley explains why most business messaging is forgotten and how to create messaging people actually remember. This episode shows you how to speak with confidence, clarity, and authority without overexplaining or copying anyone else. In this episode, she breaks down: ✍🏼 Why people buy energy, not just words ✍🏼 How the brain remembers patterns ✍🏼 What makes a tagline stick in som
#111: Laura Wester, Criminal Defense Lawyer, Scaled to $82K Months with Paid Ads
If you think paid ads won't work for lawyers… this episode might change your mind. In this client spotlight, Ashley sits down with Laura Wester, criminal defense Lawyer and owner of Laura Wester Law in the Atlanta area. Laura practices criminal defense, DUI, serious traffic cases, protective orders, and driver's license issues. Before this year, she was starting from complete ground zero when it
#110: The Uncomfortable Truths about Refunds
This episode is an honest conversation about why I almost never ask for refunds, and how that single habit has shaped the kind of buyer, leader, and business owner I have become. Why? The way you buy doesn't stop at the transaction. It quietly influences how you show up, what you tolerate, and the kind of people you attract into your business. In this episode, Ashley explores the deeper patterns
#109 How Jasmine Womack Used Paid Ads to Scale Her Event
In this client spotlight, Ashley sits down with Jasmine Womack, author, speaker, and CEO, who helps women in leadership monetize their expertise through a book and business coaching program. If you've ever felt stuck in perfectionism, scared to run ads, or convinced you "aren't technical enough", this episode will shift your perspective. This episode breaks down: ✨ How a mindset shift helped he
#108: How I Built an 8-Figure Business from Scratch
In this episode, Ashley shares her full journey, from unpaid internships and ad agency roles managing massive ad budgets for Fortune 500 companies, to starting Paid Ads Academy while pregnant and growing it into a seven-figure business. In this episode, she breaks down: 💙 How a college parking lot hustle changed how she saw money 💙 Why she walked away from a news career into marketing and ads 💙 W
#107: Content Batching Mistakes That Drain Energy
Content batch days can feel exhausting, especially when your brain is juggling ideas, decisions, and pressure, all while being on camera. In this episode, Ashley shares how she reworked her process so that batching content stopped draining her energy. Instead of forcing productivity, she built a system that protects focus, creativity, and helps her show up fully on camera. In this episode, she b
#106: How You Can Get Direct Bookings for Your Short-Term Rental Without Airbnb or VRBO
If you own a short-term rental and your entire strategy is hoping Airbnb or VRBO sends you bookings, this episode will completely change how you think about your property. The most profitable property owners don't just list homes. They build brands, collect data, and create demand that they actually own. Airbnb is a tool. VRBO is a tool. But neither is a business. Ashley shows the full system to
#105: How YouTube Uses Search History in Targeting Ads
YouTube ads are not just video ads. They are intent, behavior, content, and data layered together. In this episode, Ashley explains why YouTube works so well when it's done correctly, and why most people struggle when they treat it like a button-pushing platform. Ashley breaks down how YouTube utilizes Google data, including search behavior, website visits, app usage, and video watch history, to
#104: How Google, Meta & TikTok Algorithms Actually Work
Most people think the algorithm is working against them… until they realize it's only responding to the signals they're giving it. In this episode, Ashley breaks down how the Google, Meta (Facebook & Instagram), and TikTok ad algorithms actually work, and why fighting the algorithm is the fastest way to waste money. The algorithm doesn't judge your ads or "hate" your account; it simply follows pat
#103: The Real Reason People Aren't Buying from You
If there's one secret weapon behind high-converting ads, it's not budgets, targeting, or platforms...it's messaging. In this episode, Ashley shares why your words are the #1 reason people either buy… or scroll away. She breaks down why messaging controls everything: emotion, clarity, identity, and how fast someone decides to trust you. You'll hear real client examples, simple frameworks, and the
#102: The Truth about Being Cheap That No One Told You
Most people think getting more leads is the goal… until they realize cheap leads rarely buy. In this episode, Ashley breaks down why a $3 lead can lose you money while a $60 lead can actually make you more profitable. She explains the real reason leads behave differently... intent. Where people find you, what mindset they're in, and how far along they are in their buying journey all impact whethe
#101: $1.4M to $7M: The Exact Decisions Powering Our Growth and Our 2026 Plan
In this episode, Ashley breaks down the exact decisions that took her business from $250K to $7M in just three years, and the strategic moves she's making now to scale even faster in 2026. Here are the core levers that changed everything: 🏆 Making decisions quickly instead of waiting for perfect timing 🏆 Investing before she felt "ready" and building a high risk tolerance 🏆 Paying for expertise
#100: The Hard Truth Behind Building a Business: My 100-Episode Recap
This is our 100th episode, and it's an extra special one. Ashley looks back on all of the moments that have shaped her 7-Figure business Inside this episode, she reflects on: 🎉 Starting this podcast on Zoom with 3 subscribers… pregnant, nervous, and wearing every hat 🎉 Leaving a stable six-figure job to chase a dream no one else could see yet 🎉 Growing a company and growing into a leader at the s
#99: How We Saved 6 Figures on Taxes | An Interview with Tax Strategist, Barbara Schreihans
In this episode, Ashley sits down with Barbara Schreihans, an expert tax strategist who has helped our business save over six figures in taxes. They break down the simple, practical things every entrepreneur should know to keep more of their money. You'll learn: 🎯 The real difference between revenue vs. profit 🎯 Why your CPA is NOT your tax strategist 🎯 How real estate can give you massive tax
#98: Is Meta About to Take Away Your Control?
Meta is pushing automation harder than ever — but does that mean manual targeting is disappearing? In this episode, Ashley breaks down the real differences between manual control and Advantage+ AI, when each one works, and why understanding Meta's shift is critical for your ad strategy. You'll learn: 🎯 When Advantage+ actually performs — and when manual targeting still wins 🎯 Why automation isn'
#97: Early Mover Advantage: My Plan for ChatGPT Ads
OpenAI is exploring ChatGPT ads, and early adopters could gain a huge advantage. In this episode, Ashley breaks down what's known so far, predicted ad formats, and her playbook for being first to test. Learn how to: 💙 Spot early opportunities with sponsored answers, lead-gen chat, commerce integration, and remarketing hooks. 💙 Prepare your tracking, audience maps, and creative for rapid testing.
#96: Why We're Giving Back This Thanksgiving
This Thanksgiving, Ashley and Kyle get real about what it takes to fill your own cup so you can overflow for others. They share their personal struggles, breakthroughs, and the tools that helped them move from resistance and scarcity to abundance and generosity. 🎯 What You'll Learn in This Episode: ✨The Struggle: Kyle's resistance to counseling: fear, pride, cost, and stigma -- and what "not oka
#95: My Day with Alex Hormozi: Top 10 Questions Answered
What's it really like spending a full day learning directly from Alex Hormozi and the Acquisition.com team? In this episode, Ashley answers the Top 10 questions her followers asked about her once-in-a-lifetime experience inside a private mastermind with Alex and nine other business owners. Ashley invested six figures to be in that room — and she's pulling back the curtain on what it was actually
#94: The Turkey Five: Paid Ad Tips for Black Friday & Cyber Monday
It's the biggest shopping week of the year — and Ashley is breaking down how to win with paid ads during the Turkey Five (Thanksgiving Day through Cyber Monday). In this episode, Ashley shares her top Black Friday and Cyber Monday ad tips — from timing and creative strategy to understanding buyer psychology during this fast-paced five-day shopping window. She dives into why most people are last-mi
#93: Everyone Needs a Rose, an Interview with My EA & PA
In this episode, Ashley sits down with her Executive and Personal Assistant, Rose, for an honest conversation about what it's really like to manage both sides of her world — business and personal. Rose shares how she originally pitched herself for the role after connecting with Ashley through her husband (who happens to work with Kyle, Ashley's husband), and how that bold move turned into a full-t
#92: How I Schedule, Prioritize, & Delegate My Life as a CEO
Running a business doesn't mean doing everything yourself, it means knowing what actually moves the needle. In this episode, Ashley pulls back the curtain on how she structures her life and business as a CEO without sacrificing her sleep. From prioritizing her day to day for the Paid Ads Academy to how she delegates at home, Ashley is sharing an inside look at how time blocking can change the game
#91: Reacting v Responding
Reactions are distractions, but responses are transformation. In this episode, Ashley breaks down the powerful difference between reacting and responding, and how this simple mindset shift can literally rewire your brain. Whether it's in relationships, business growth, or scaling your ads, learning to pause and respond from your prefrontal cortex (not your amygdala) can change everything. Liste
#90: Why Influencers Win: Using Paid Ads to Multiply Momentum
Influencers already have what most businesses are chasing...trust. That loyal audience, the solid ground of followers, is the ultimate unfair advantage. In this episode, we're breaking down how influencers can use paid ads to pour gasoline on an already burning fire — turning organic reach into scalable, consistent growth. Ashley dives into the long-term effects of owning your audience instead of
#88: Top 5 Paid Ads Questions Business Owners Ask ChatGPT
Ever wonder what business owners are really asking about paid ads? In episode 88, Ashley reveals the Top 5 Paid Ads Questions business owners ask ChatGPT and breaks down the answers you actually need to know. From budgeting and targeting to creative strategy and platform choice (Facebook vs. Google ads), Ashley shares practical insights that will help you run smarter, more profitable campaigns.
#87: Behind the Brand with Meredith from Paid Ads Academy
In this episode, Ashley sits down with Meredith, the Brand & Creative Lead of Paid Ads Academy, to share the story behind the brand. Meredith opens up about her life leading up to this role, why creativity and branding have always been part of who she is, and the path that brought her to shaping the vision at Paid Ads Academy. They talk about how she built the branding experience for Launch Your
#86: Lessons from Hormozi's $100M Book Day
In episode 86, Ashley breaks down Alex Hormozi's $100M Book Day through the lens of paid ads specifically, what it really looks like to test over 2,000 ads to fuel a launch at this scale. She shares what worked, what didn't, and the biggest lessons business owners can take away from this strategy. From creative volume to audience testing and the mindset behind running thousands of variations, Ash
#85: Why We're Expanding into Short-Term Rentals | Lessons from Bolt Farm & Beyond
In episode 85, Ashley shares how "getting in the room" with the right people is shaping the next chapter of their business. From learning directly from Tori and Seth Bolt (owners of the incredible Bolt Farm in Tennessee) to a recent mastermind retreat at Sweet Honey Farm in New Jersey, Ashley talks about the lessons, inspiration, and strategies she's bringing home. She also opens up about their re
#84: The Hardest Parts of Running Businesses in Our Marriage
Running a business is hard enough, but running two businesses while being married? That's a whole different level. In this episode, Ashley and Kyle open up about the hardest parts of building businesses alongside each other, and the conflicts that come with balancing marriage, entrepreneurship, and everything in between. In episode 84, Kyle and Ashley share the behind-the-scenes struggles, the le
#83: The Questions I Ask Before Investing in Rooms
In this episode, Ashley pulls back the curtain on what's coming up in the next few episodes and shares her personal approach to investing in the right rooms. From the questions she asks herself before saying yes to an event, mastermind, or program, to the way she evaluates whether it's truly worth the time and money. This is a behind-the-scenes look at how she decides where to show up and who to l
#82: From Boring To Branded With The Iconic Co-Founders
In this episode, Ashley Brock shares how working with ICONIC helped her go from boring to branded—and how the right brand builds authority, trust, and unshakable confidence. With backgrounds in TV, stage, styling, and branding - Charla Corn and Emily Loftiss, co-founders of ICONIC, know what it takes to make someone unforgettable! Connect with Ashley: Join the Challenge: Win with Paid Ads Challen
#81: How To Not Compare Yourself To Everyone Else: Ads Edition
Do you ever feel like watching what everyone else is doing leaves you second-guessing yourself? You start to question your strategy, your speed, your success—and suddenly you're distracted, discouraged, and disconnected from your own goals. In this episode, Ashley shares what it really means to put on blinders as a business owner. From unfollowing accounts that create doubt to staying laser-focus
#80: She has 400k Followers & Ads That Convert: Meet Trish Ware
Trish Ware, known as Labor Nurse Mama, has over 400k followers and runs two businesses—one where she offers a course to help women have the birth experience they truly want, and another where she coaches women in the healthcare industry. She's running ads for both, and they're working—but it didn't happen overnight. The full story of what's working especially since she transitioned from hiring an
#79: How To Advertise A Service Based Business
Do you have a service based business? Maybe it's an online service or you offer a local service? If you're tired of doing networking events, direct mail, and relying on referrals, this is for you. Learn how to finally win with paid advertising for your service-based business. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ad
#78: Client WIN with Amber DeSantis: Winning with Boudoir Photography
Amber DeSantis used to spend her days in the classroom teaching high school students—dreaming of the day she could turn her passion for photography into a full-time career. But everything changed when she joined our paid ads training program. In this episode, Ashley sits down with Amber to talk about the fear, mindset shifts, and strategy behind leaving her job, learning paid ads, and building a f
#77: Stop Feeling Guilty for Wanting More
Have you ever felt guilty for wanting more money? More success? More revenue in your business? In this episode, Ashley opens up about a pivotal moment in her life: a walk with her son in a stroller behind their apartment complex, when she heard a quote that stopped her in her tracks. That simple truth changed everything for her. Ashley shares how that moment reshaped her mindset as a CEO and ads c
#76: Client WIN with Katie Lepore: From Running to Her Car to Post to Running Ads Instead
Katie Lepore used to sprint to her car during lunch breaks just to post on Instagram, hustling to grow a business while juggling a 9–5. But everything changed after she attended the Power of Paid Ads Summit. In this episode, Ashley talks with Katie about the challenges that came with investing in herself and her Squarespace website design business… and what happened after she quit her job. Conne
#75: If They're Scrolling Past Your Ads, Here's Why
You don't always have to pay more to get people to PAY MORE attention to your ads. In this episode, Ashley uncovers the real reasons your social media ads are getting skipped, swiped, and ignored — and it's not just up to the algorithm. Discover what your audience actually wants, why attention is the new currency, and how small tweaks can lead to big results. Connect with Ashley: Join the Challe
#74: This ONE Thing Could Increase Your Conversion Rate by 50 Percent
These few strategic tweaks to your landing page could boost your conversion rate by 50% or more. Sounds crazy right?! Once your ads are being seen, you have to make sure your landing page has everything needed to close the deal. Ashley Brock shares the exact steps you need to follow to have a winning landing page. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book:
#73: Turn Doubt into Dollars: Why Testimonials Matter More Than Ever
You know the saying, "the proof is in the pudding?" Well, this applies to your business too. The proof = testimonials. In this episode, Ashley talks about the subconscious power of testimonials and why they're not just "nice to have"—they're non-negotiable in today's trust-driven economy. Learn how to turn client praise into revenue for days. Testimonials can create a brand people believe in befor
#72:Client Win: Katie Schwartz Doubled Her Income to $50K+ months & Here's Her Secret Strategy
In this episode, Katie Schwartz, Technology & Automation Expert and owner of MTHRBOARD, shares how she used ads unlike any other story you've heard before. This one thing has led her to double her income in the last 3 months. Learn how Katie finds more business owners looking to automate their data and integrate their systems by using paid ads to stay top of mind, all the time, for prospects who a
#71: Client Win: How Dr. Bimonte Gets Daily Leads for her Veterinarian Business
Can doctors and veterinarians win with their paid ads on Google and Meta? They sure can. Dr. Bimonte is a relief/travel veterinarian who wanted to replace her hospital income with her dog food consulting business. Learn about the strategy she used to make a drastic change in her business in less than 12 months so you can do the same thing, too. Connect with Ashley: Join the Challenge: Win with P
#70: Client Win: How Amelia Simmons is Getting More Leads from Churches with Ads
After a decade as a church communications director, Amelia Simmons took a bold step: redefining her career on her own terms. Motivated by the birth of her son, who was diagnosed with Cornelia de Lange Syndrome (CdLS), Amelia knew the traditional 9-to-5 wouldn't work for her family. In this episode, Ashley Brock sits down with Amelia to explore her inspiring journey of building her purpose-driven b
#69: Breaking Trust - Why Your Brand Makes or Breaks You
We're rebranding! What does a rebrand entail and why does it matter for you and your ads for your six, seven, or eight-figure business? In this episode, you'll discover why Marketing Matters is now Win with Paid Ads. Ashley Brock shares the story behind the name change and dives into why strong branding is critical for business success. Ashley shares why your clients or customers may not trust you
#68: Client Win: How Kristen Williams landed a $30k deal from paid ads
Kristen Williams worked behind the scenes with some of the largest names in the industry - Tony Robbins, Amy Porterfield, Jeff Walker, Russel Brunsion and more. She was the event strategist behind their multi-million-dollar events. She's the queen of putting together the strategy for you to win on stage. On this episode of the Win with Paid Ads Podcast with Ashley Brock (formerly the Marketing Mat
#67: Ads for Products vs. Services: How They Differ
Have you ever wondered how you should advertise your business if you sell products vs. services? If you're wondering how different your ads should be for both types of companies and which ads you should run first, Ashley Brock dives into all of this in this episode. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.
#66: Create Once, Profit Forever
What if your next piece of content could keep working for you, long after you hit publish? Ashley Brock shares a content strategy that successful entrepreneurs swear by. Of course, it all ties into your advertising strategy. Find out the steps you have to take to help you win. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagr
#65: What Rory McIlroy Can Teach You About Ads, Not Golf
In this episode, Ashley Brock dives deep into what business owners and entrepreneurs can learn from one of the greatest golf legends of all time, Rory McIlroy. We talk about what mastery really looks like, what it requires, and what it takes to achieve it in golf, life, and yes... paid ads. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid A
#64: Why You can IGNORE the Learning Period with Ads (mostly)
Ever launched an ad campaign and thought, "Why isn't this working yet?" Don't panic—it's not broken, it's just learning. In this episode, Ashley breaks down the learning phase of ads using a surprisingly accurate analogy: breaking in a new pair of running shoes. Whether you're running Facebook, Instagram, or TikTok ads, this episode will help you stay patient, strategic, and one step ahead. Con
#63: You're NOT Selling Poison, Stop Acting Like It
During this episode of the Marketing Matters™ Podcast, Ashley talks about what the Bible has to say about selling. She talks about why a sales funnel is a gift from God and uncovers why every single human with a business has to think about sales in a very specific way if they want to sell more (and more happily). Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win
#62: Launch Pain: What You Have to Know to do Launches or Sales with Ads
During this episode of the Marketing Matters™ Podcast, Ashley talks about the eight aspects of human behavior that come into play when you decide to launch something or host a big sale in your business… it's called "Launch Pain". But running ads during a launch doesn't have to be painful… which is why you'll learn what you have to have to be successful to actually enjoy launches… and for them to a
#61: What Real Estate Agents Can & Can't Do with Paid Ads
During this episode of the Marketing Matters™ Podcast, Ashley shares what is working for realtors, real estate agents, and anyone in the housing or financial industry. She talks about limitations on Meta Ads (Facebook and Instagram Ads) as well as the opportunities on that platform. She also talks about how real estate agents are winning with Google Search Ads (previously known as Pay Per Click a
#60: How To Become a #1 Amazon Bestselling Author (Our Strategy)
During this episode of the Marketing Matters™ Podcast, Ashley shares the exact strategy she used to self-publish her book on Amazon. She shares the book launch strategy on how we promoted and teased the book pre-launch, during the launch, and celebrated post-launch with a Book Launch Party. If you've ever considered writing a book and would love to learn the behind-the-scenes planning and ad inves
#59: How Kimberly Tara Is Scaling to 7 Figures with Paid Ads
During this episode of the Marketing Matters™ Podcast, Ashley talks with her client, Kimberly Tara, who is a CPA and Certified Tax Coach with nearly a decade of experience helping female entrepreneurs. In this episode, you'll hear how Kimberly went from feeling uncertain about how to grow her referral-based business to now feeling confident that the right people are finding her by learning paid a
