Brand & New
Brand & New is a monthly podcast produced by the International Trademark Association (INTA) that explores innovation and the evolution of the legal and intellectual property ecosystem. Each episode features open dialogues with experts, visionaries, and influential people from around the world. The show aims to expand listeners' knowledge about the transformation of the industry and encourage curiosity about its concepts and consequences. Guests share their personal perspectives, which do not necessarily reflect the views of INTA or its members.
Episodes
AI and Trademarks: Rethinking Likelihood of Confusion
How might artificial intelligence (AI) reshape the way trademark professionals evaluate "likelihood of confusion"? This is one of the most important—and rapidly evolving—questions in trademark law. INTA’s recently released study, Exploring the Use of Artificial Intelligence in the Likelihood of Confusion Analysis, is the first major attempt to provide an answer.It takes a close look at h
Stealth Trademark Filings: Strategy, Risk, and Reality
In a world where brand launches can leak in seconds, competitive intelligence is a reality, and social media amplifies everything, many companies are asking a simple question: How do we protect a brand before the world knows it exists?That’s where stealth trademark filings come in. This is about using entities, strategic drafting, or filing approaches to obscure a company’s identity or future plan
Protecting Your Brand Identity in the Age of AI
Artificial intelligence (AI) is transforming how brands are built, but it's also making them easier to imitate. From voice cloning and deepfakes to synthetic endorsements and digital impersonation, the lines between authentic and artificial are becoming increasingly blurred.In this episode of Brand & New, host Willard Knox speaks with Justin Pierce, Partner and Co-Chair of Intellectual Pr
World IP Day 2026: Celebrating IP and Sports
The theme for World Intellectual Property Day 2026 is “IP and Sport,” and here on Brand & New we’re joining in the celebrations with a close look at the powerful intersection of intellectual property (IP) and sport, and there may be no better stage for that conversation than “the world’s game:” football, or as it called in the United States, soccer! The goal of World IP Day 2026 is to highligh
Copyright in the Age of AI: The Questions Everyone Is Asking
Copyright law is struggling to keep pace with the way we actually work and the gap between what's assumed to be acceptable and what's legally permitted is wider than most organizations realize. In this episode of Brand & New, Willard Knox connects with Lauren Tulloch and Catherine Zaller Rowland from the Copyright Clearance Center (CCC) to tackle the copyright questions everyone is a
Advancing Women’s Leadership: From Intention to Impact
Last year marked the fifth anniversary of The Women’s LeadershIP Initiative (WLI). This is the Association’s program to move forward the conversation around women’s leadership in our field and to give INTA members practical tools they can use to advance women leaders in their organizations.During the last five years, the global intellectual property community has made real progress on belonging an
The Legal Wake-Up Call of Generative AI
Artificial intelligence (AI) is forcing legal systems worldwide to confront fundamental questions about creativity, ownership, and identity. Can companies train algorithms on copyrighted works without permission? What happens when technology makes it easy to clone someone’s voice or face? In this episode of Brand & New, host Willard Knox speaks with two attorneys at the forefront of these rapi
Certifying Human Music in the Age of AI
The rise of artificial intelligence (AI) in music has sparked a new kind of identity crisis for artists and the industry alike. When anyone with a laptop can generate a song in seconds, how do listeners tell differentiate between human-created music and AI-generated music? In this episode of Brand & New, guest host Rudy Gaines talks with Paul McGrady, an intellectual property attorney and the
When Music Meets IP: A Conversation with Mei-lan Stark and Rick McMurtry
As AI-generated music floods the market, the music industry faces unprecedented questions about creativity, copyright, and compensation. But behind every evolving technology and headline debate are the lawyers, often musicians themselves, who navigate the space where art and law converge. In this episode of Brand & New, guest host Rudy Gaines sits down with two leading intellectual property pr
Why IP Systems Must Earn Trust Again
In today’s episode of Brand & New, we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again? Behind the headlines and the legal frameworks, what’s really at stake is how innovation happens, and whether creators, entrepreneurs, and consumers continue to believe in the value of protection, fairness, and trust. Joining us to explore this
The Wild West of Web3
What happens when counterfeiting, crypto, and trademarks collide? This episode of Brand & New takes you inside the fast-moving world of Web3, where brand protection meets blockchain. Host Willard Knox chats with Moish Peltz, of Falcon Rappaport & Berkman LLP about the opportunities, and risks, facing companies in decentralized digital spaces. From NFTs to stablecoins to enforcement strate
From Heritage to Innovation: How London Sustains Its Global Brand
London has once again been recognized as the world’s leading city brand, topping the Brand Finance Global City Index for the second consecutive year. But what does it mean for a city to be a “brand,” and what factors contribute to London’s enduring global appeal?In this episode of Brand & New, we explore how London has built and sustained its reputation as a destination admired worldwide for a
The AI Gender Gap
The numbers tell a stark story: According to a recent study from the United Nations, women are three times more likely than men to lose their jobs to AI automation, 25 percent less likely to adopt AI tools, and represent only 22 percent of AI professionals globally. In this episode of Brand & New, host Ayala Deutsch explores this critical paradox with Dr. Felicia Newhouse, founder of the AI Po
Pulling Back the Curtain on Brand Valuation (Originally Published August 2024)
Your brand drives consumer behavior, shapes purchasing decisions, and fuels economic growth, but can you prove it with numbers? While companies invest millions in logos, marketing campaigns, and brand positioning, most struggle to move beyond subjective descriptions like "strong brand recognition" or "customer loyalty" when communicating value to investors, lenders, or their ow
Intellectual Property Under “Fire”: Meet Ukraine’s Legal Warriors
In this episode of Brand & New, we’re bringing you the human story behind the headlines. Willard Knox sits down with Mariya Ortynska and Yuliya Prokhoda from the National Association of Patent Attorneys of Ukraine (NAPA) for a conversation that redefines what it means to practice law under impossible circumstances. From distributing laptops during air raids to maintaining client deadlines whil
The Intersection of IP and Global Competitiveness: A Conversation with Former USPTO Commissioner David Gooder
On this episode of Brand & New, INTA Chief Policy Officer Heather Steinmeyer sits down with David Gooder, INTA's newly appointed Senior Advisor and former Commissioner for Trademarks at the United States Patent and Trademark Office (USPTO). In this insightful conversation recorded at INTA's 2025 Annual Meeting in San Diego, California, Ms. Steinmeyer and Mr. Gooder explore the evolvi
From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert (Originally published Oct. 24, 2023)
Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson, in the 90’s. It describes a process by which entrepreneurs break the low end or new market and create b
The Beat of IP: A Conversation with The Opposition™ Band
The theme for World IP Day 2025 is "IP and Music: Feel the Beat of IP." In celebration, this episode of Brand & New features the founders of The Opposition™, a band comprised entirely of International Trademark Association (INTA) members. Host Willard Knox, chats with two of the band’s co-founders, Richard Dissmann and Jason Vogel, to uncover how this unique musical collective came t
Women in IP History: Pioneers and Progress
Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative. Now in its fifth year, the Women's LeadershIP Initiative was launched to champion and advance women's leadership in intellectual property (IP), and today's episode is the perfect embodiment of that mission as we explore the
Inside the Dupe Revolution | Part 2
In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers. Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty
Inside the Dupe Revolution | Part 1
In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces this evolution from INTA's 2019 study on Gen Z's relationship with counterfeit products to today's viral dupe culture. The journey begins with
How To Build Trust in AI Featuring Jon Iwata (Originally Published February 26, 2024)
The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty. Experts are reminding us a lot lately that artificial intelligence (AI) has also been around for many decades. Nevertheless, much like the Internet in the 1990s, ChatGPT becoming publicl
AI and the Legal World: A Revolution Happening in Real Time, with Richard Susskind, Author & Adviser (United Kingdom) -Initially posted on November 21, 2023
Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle large volumes of data more quickly and accurately than ever before. However, some of the legal profession f
Rapid Fire Wisdom (Bonus Episode)
We're wrapping up the year with a special episode of Brand & New. Throughout the year, we concluded each episode by posing the same three thought-provoking questions to our distinguished guests, generating fascinating and sometimes surprising responses that reveal their diverse perspectives of the world today. Today, you'll hear rapid-fire insights from our incredible lineup of gues
Breaking Barriers Boldy | A Conversation with Daniela Pierre-Bravo
In this fourth and final episode in the “Women Leaders Series,” Ayala Deutsch, host of Brand & New and Executive Vice President & Deputy General Counsel at NBA Properties, speaks with Daniela Pierre-Bravo. Ms. Pierre-Bravo is a force to be reckoned with in the media world and beyond. As a journalist, bestselling author, and fierce advocate for young professionals and women of color, she br
IP and the Changing Media Landscape
We're diving into a challenge that's been brewing in the world of intellectual property (IP) for quite some time: The public's misunderstanding of IP, particularly trademarks. Earlier this year, an INTA Presidential Task Force published a report titled Unlocking IP. The report shed light on a critical issue: the consequences of inaccurate or incomplete IP reporting in mainstream med
Brands: Past, Present, and Future
This is the third episode in the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. It brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today.
Progress in Europe: Advancing DEI, Leveraging AI, and Protecting Consumers
The European Union formed in 1992 with the signing of the Maastricht Treaty in the city located at southern tip of the Netherlands. 12 counties initially joined the EU, and this has since grown to 27 member states. The European Union was once described as the “grand experiment.” Experiments are not without challenges… and setbacks. The exit of the United Kingdom—or Brexit—in 2020 was a major disap
IP and the SDGs: Building Our Common Future with Innovation and Creativity
Today is World Intellectual Property (IP) Day. Established by the World Intellectual Property Organization— or WIPO—in 2000, World IP Day serves to raise awareness of the positive role of IP—including copyright, designs, patents, and trademarks—in society and in the daily lives of consumers, and to celebrate IP as a driver of innovation, creativity, and economic development. WIPO selected April 26
Women Leaders Series: Overcoming the Broken Pipeline
This is the second episode of the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series celebrates the unique leadership qualities of women, including their collaborative and empathetic approach to success. It brings together women leaders in diverse roles and represents various organization types in the brands and IP ecosystem. These wom
Women Leaders Series: Advancing Athlete Rights
This episode of Brand & New is the first in the “Women Leaders Series,” hosted in collaboration with The Women’s LeadershIP Initiative. INTA launched The Women’s LeadershIP Initiative to champion and advance women’s leadership in intellectual property. The Initiative also provides the Association with a vehicle for sustained programs to help women in the IP community advance their careers and
A New Voice, A Continued Journey: Exciting Changes to Brand&New, with Etienne Sanz de Acedo, INTA CEO (USA)
After five years, around 100 episodes and countless great moments as your host, Audrey Dauvet is stepping away from the microphone to embark on a new journey. Brand & New will continue to flourish, to explore the new and emerging topics around innovation, intellectual property (IP), and beyond. A new tremendously talented team led by INTA will be the new voice, curating experiences and stories
Tackling Counterfeiting: the Solution of Countercheck, Winner of 2023 INTA Open Innovation Challenge (Scale-Up Category), with Phil Hamilton, Co-founder & CEO
Counterfeiting remains a serious problem, to say the least. According to a recent report of the United States Patent and Trademark Office, global trade in counterfeit goods could pass US 2 trillion annually, making it one of the 10 largest “economies” and one of the biggest sources of job losses globally. All sectors are concerned, most brands experience harm from counterfeiting, not only inflicti
Intelligent Search & Management of Trademarks in China: the Solution of Mozlen, Winner of 2023 INTA Open Innovation Challenge (Start-Up Category), with Terry Zhang, CEO & Founder
Artificial intelligence (AI) and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They help identify potential conflicts, track trademark portfolios, and provide data-driven insights that can inform brand strategy. They streamline processes, enhance protection and, ultimately, enable more accurate and more ef
Everything You Need to Know about Intellectual Property Insurance (with Jack Flug, Managing Director, Marsh)
The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associated with being sued or having to sue a third party for intellectual property (IP) infringement has become a strategic matter for businesses. IP insurance coverage has become t
Focus on the U.S. National Cybersecurity Strategy (with James Halpert, General Counsel of the Office of the National Cyber Director, White House, USA)
Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More specifically, ONCD’s mission is to advance national security, economic prosperity, and technological innovation through cybersecurity policy leadership. In carrying out its directive, ONCD works closely with White House and interage
Data Management in the Web 3.0 Era (with Greg Tulquois, Partner, DLA Piper)
From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances reserved to niche industries or R&D or crypto nerds—such as artificial intelligence (AI), machine learning, blockchain, and related decentralized ledger technologies—is now expanding dramatically into many aspects of the
IP Offices Series 3/3 - What Does it Take to Transform IP, with Kathi Vidal, Director of USPTO, USA
Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From the pandemic to financial market turmoil, through supply chain issues, increased cyberthreats, IP offices have navigated these hurdles and probably more, stretching their IT, budget, and organizational resources in unexpe
IP Offices Series 2/3 - What Does it Take to Transform IP, with Marco Aleman (Assistant Director General IP and Innovation Ecosystems Sector at WIPO) & Lisa Jorgenson (WIPO Deputy DG Patents & Tech), Switzerland
When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to developing balanced and effective IP systems supporting innovation and creativity. Cooperating closely with IPOs, over the last couple of years the World In
IP Offices Series 1/3 - What Does it Take to Transform IP, with Koichi Hamano, Commissioner of Japan Patent Office
Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply chain issues, to increased cyberthreats, IPOs have had to navigate these hurdles and more, stretching their budget, information technology, and organizational resources in unexpected ways. Yet, IP registrations have been soar
IP in Space: From Science Fiction To Science Fact Guests (with Sheja Ehtesham, ALG India Law Offices LLP, India and Clark Lackert, World Trade Centers Association’s Deputy General Counsel, USA)
If there is a concern that is almost never factored in by most intellectual property (IP) practitioners when managing their asset portfolios, it may well be what happens to those assets in outer space! However, as the scientific community continues to explore and study outer space, it's likely that practitioners may soon experience a certain sense of urgency, the question not being if but whe
IP Reporting – The New Must-Have of a Sound IP Management Strategy (with Zeeger Vink, INTA 2022 President & IP Director at MF Brands Group)
In an economy where intangibles increasingly drive economic growth, reporting to shareholders, lenders, and the market more generally on substantial intellectual property (IP) assets, IP management, and IP strategies have become an expectation for any company – whether young or established.Consequently, IP reporting is increasingly impacting the practice of IP professionals across all industries a
Iconic CEOs Series: Managing a Brand Portfolio at the Crossroads of Tradition and Modernity (with Alexandre Ricard, Chairman & CEO, Pernod Ricard, France)
A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more.Over the last couple of years, we seem to have witnessed an acceleration of history, prompted
Tackling One of the Most Critical Threats: Counterfeit Drugs (with Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL, repost of November 2021)
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Over these last few months, public authorities have warned citizens about the alarming increase in the lethality an
Iconic CEOs Series - How Brands Can Be The Change (with Mohit Malhotra, CEO, Dabur India Ltd, India)
A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more.Over the last couple of years, we all seem to have been the witnesses of some kind of acceler
International Sanctions, Export Compliance, and IP: A New Landmine for Businesses to Navigate (with Ethan Heinz, Counsel, Dentons)
As businesses try to navigate the broader macro-economic problems caused by the Russian aggression – such as rising energy prices, disrupted supply routes, inflation, currency fluctuations, financial markets volatility, etc. – , they are also facing new regulations, as a result of the international sanctions taken against Russia following its declaration of war on Ukraine on February 24, 2022. Ind
The Virtual Work Order: Generate Higher Performance and Stronger Relationships (with Keith Ferrazzi, Ferrazzi Greenlight, CEO, USA, repost of October 2020)
Our social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on our personal life, it has also impacted our professional relationships and daily interactions. Remote work seems to be here to stay with an estimated close to 30% of the workforce working at home multiple days-week by the en
Tax Implications Across the Trademark Lifecycle in Europe (with Jeff Marowits, President of Client Services, Keystone Strategy, and Scott Phillips, Managing Director, Epsilon Economics, U.S.A)
Taxes likely don’t spring to mind when discussing IP management and IP law practice generally. Yet, as assets to every organization, IP rights, including trademarks, have financial and tax implications that are critical from a financial and business perspective, and cannot be dismissed or overridden by IP professionals. To address this topic, INTA released in May of this year a new report dedicate
Engineering Innovation (with Duncan Wardle, Innovation Consultant, Founder of ID8 & Innov8, initially posted in May 2021)
Companies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books published in the last 90 days had the word “innovation
IP Compliance: Key Risks and Solutions in the Real and Virtual Worlds (with Nathalie Dreyfus, Founding Partner of Dreyfus & Partners, and Nathalie Sabek, Head of Compliance, Financial Security and Know Your Customer Policy, BNP Paribas, Paris, France)
Codes of Business Conduct and Ethics Charters are powerful tools for companies to foster and re-affirm their culture of integrity and their values, based on compliance with laws and regulations. These inward and outward-facing documents provide a framework of expectations for each of their employees, as well as on the other stakeholders, from shareholders to customers and suppliers. All business p
India: the Artificial Intelligence Revolution and its Intellectual Property Implications (with Hemant Singh, Managing Partner Inttl Advocare, India, repost of May 2019)
India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering reforming the IP legal system to make it more inn
Art & Financial Technology: A Match Made in the Metaverse Heaven (with Anne Bracegirdle, VP Business Development, Metaversal, Philadelphia, Pennsylvania, USA)
Just by reading the news, the metaverse seems like a storm of experiential, edgy, immersive technology poised at the juncture of art, entertainment, social media, and crypto currency. With that, we are told the metaverse has the potential to revolutionize the art world. Storage, location, display, transparency, authenticity and accessibility are the stumbling blocks to experiencing or owning fine
Cybersecurity & Privacy in the World of the Internet of Things (with Luke Dembosky & Jim Pastore, Partners, Debevoise & Plimpton, USA, initially posted on June 2019)
Internet of Things, wearables, smart houses, connected cars … We now hear about these technologies and their promising potential in our lives on a daily basis. However, most of us do not necessarily grasp the broad ecosystem they rely on, and the variety of issues they deal with from a legal perspective. Luke Dembosky and Jim Pastore, both partners at the multi-awarded law firm Debevoise & Pli
The Impacts of Blockchain in the Intellectual Property World: the Gift that Keeps on Giving (with Prof. Pippa Loengard, Columbia Law School & Megan Noh, Partner, Pryor Cashman, USA)
While the art sector did not intuitively seem like a good match for blockchain, overnight, at some point in 2021, everyone started talking about record-setting sales of non-fungible tokens (NFTs) like they had always existed. Just like that, this new application of blockchain made all lawyers’ heads spin fast again. Despite the recent frenzy around them, NFTs actually gained popularity in the nich
The Gen Z "Brand Equation": Why ESG is so Critical to the Future of Brands (with Jeff Fromm, Youth Marketing and Trends Expert, FutureCast - Kansas City, Missouri, USA, repost of January 2021)
Born 1997 onward, Gen Z is the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power. But whereas lots have been said about the previous generation, millennials, and their impact on marketing and branding strategies, especially online, Gen Z’ s preferences on brands are now under scrutiny, including in a major study launched by the INTA. On track to
Striving for Diversity, Equity and Inclusion as an Outside IP Counsel (with Ty Lord, Partner, Kilpatrick Townsend, Atlanta, USA)
Over the last few years, an increasing number of organizations across all industries have been reviewing their corporate cultures, management processes, and hiring practices to promote diversity, equity, and inclusion (DEI). Like other industries, law firms have been under a microscope for their DEI practices. From the client’s point of view, a law firm with diverse teams bring a rich set of persp
Women’s Empowerment in Intellectual Property (with Ayala Deutsch, Executive VP and Deputy GC at NBA Properties Inc., repost of March 2020)
The 2020 Global Gender Gap Report, published by the World Economic Forum, shows that gender parity will not be attained for 99.5 years. In the intellectual property (IP) industry, even though genders are similarly creative and innovative, it is not a secret to say that the field is predominantly male-oriented. Women are, for instance, underrepresented in patenting; one study has even projected t
Managing a Timeless Brand in Changing Times (with Adraea Brown, Vice President & Assistant General Counsel at Harley-Davidson U.S.A., LLC Milwaukee, Wisconsin, USA)
Strengthened by the civil unrest in the United States and across the globe that ignited almost two years ago, companies have been watching and reviewing their brand message but also their corporate cultures and hiring practices to promote diversity, equity, and inclusion (DEI). DEI has become actual priorities for executive teams, HR leaders, boards of directors, marketing teams, and legal departm
Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa (with Hon. D. Ochieng and Hon. A. Muthoni Wahome, initially posted in August 2019)
With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges raised by new techs, to punchy enforcement initiat
Perspective on Africa's IP Strengths and Challenges (with Brenda Kahari, BW Kahari, Zimbabwe)
Business-wise in a complex challenged global economy Africa is more on the move than ever. The World Economic Forum pointed out last year that six of the ten fastest-growing economies in the world are in Africa and the continent’s average annual GDP growth is projected to remain at a robust average of six percent until 2023. How does this unstoppable growth translate from an intellectual property
Supporting Businesses and Innovation in Times of Crises: IP Australia Case Study (with Michael Schwager, Director General, IP Australia, initially posted in June 2020)
With the spread of the COVID-19 pandemic, countries worldwide have been implementing more or less stringent social distancing and lockdown measures, and the operations of intellectual property (IP) offices have been impacted just as any other businesses or institutions. Many IP offices around the world have implemented emergency policies to limit their services, and some even have shut down for th
Spotlight on Hot IP Issues and Trends in Asia (with Andy Leck, Partner, Baker McKenzie, Singapore)
With the implementation of the Phase One deal between the United States and China on import tariffs, as well as the ongoing global pandemic, the new Silk Roads, and even current supply chain issues, businesses in Asia have been navigating unprecedented circumstances when it comes to product development, marketing, distribution, and sales. But Asia also continues to inspire global leaders to step o
Being an Intellectual Property Lawyer in Disquieting Times (repost of April 2020, with Peter McAleese, Partner, Akran IP Firm)
A frightening new threat cascades around the world, upending familiar routines, disrupting the global economy, and endangering lives. While all multi-layered impacts of the Covid19 pandemic have yet to unfold, we already know that we are experiencing a major health crisis with significant global economic and social fallouts.Our guest today, Peter McAleese, is a partner with the intellectual proper
Branding Luxury in the Digital World, repost of March 2021 with Prof. Irene Calboli (Texas A&M University School of Law, Dallas, Texas, USA) and Julie Zerbo (Founder and Editor-in-Chief, The Fashion Law)
Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a minefield for luxury, and many brands have been hes
Brands & Crisis Management: Drawing the Line between Good and Bad Practices (with Shep Hyken, Customer Service and Experience Expert, Shepard Presentations & Forbes.com - initially posted in August 2020)
RECORDED BEFORE THE CURRENT SANITARY CRISISMajor brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning. This episode sheds light on brand crisis management, th
Cybersecurity: Through an Intellectual Property Lens (with Eran Kahana, IP & Cybersecurity Attorney, Maslon LLP, initially posted in January 2019)
Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is
The Changing Dynamics of Counterfeiting in China and Beyond (with Toe Su Aung, Co-Founder & Director of Elipe, UK)
While counterfeit goods are available almost everywhere online and offline, manufacturing and exportation is highly monopolized by a handful of countries. In the United States, the Department of Homeland Security reported seizures of counterfeit goods at U.S. borders have increased tenfold over the past two decades, with nearly 90 percent of seized products in 2018 arriving from mainland China or
Deep & Dark Web: When the Internet Becomes a Global Minefield (with Andrew Grotto, Director, Program on Geopolitics, Technology and Governance, Stanford Cyber Policy Center at Stanford University, initially posted in July 2020)
While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may ha
How to Build an Agile and Cost-Effective Anti-Counterfeiting Strategy: Tips for SMEs, with Philippe Van Eeckhout (Founder & CEO of ContrAtak, Canada & France)
Global sales of counterfeits are growing at a furious 15 percent each year and have reached over US $1.82 trillion in 2020. This represents 3.3 percent of global trade (according to the OECD8), with e-commerce making up more than a quarter of that, according to the Global Brand Counterfeiting Report. The rise of digital channels facilitating the sale and purchase of consumer goods has indeed fuele
Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World (with A. Gerosa & C. Smuzynska, initially posted in May 2019)
Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z. This cohort of millions of kids, teens, and young adults, exposed to social media and new techs in their upbringing, shall redefine the relationships with brands in the future. That’s why INTA researched this group, and released a multi-country study, Gen Z Insights: b
How SMEs Can Leverage Brand Value for Growth: A Discussion with Finance Experts, Joy Macknight (The Banker, Editor, UK) & David Haigh (Brand Finance, Founder & CEO, UK)
As the world begins to adjust to the short and long-term impact of the COVID-19 pandemic, many companies are seeking ways to preserve cash on their balance sheets while simultaneously raising funds to ensure a continuation of operations and a growth of their business and customer base. In particular, the sudden drop in revenues created acute liquidity shortages about a year ago, threatening the su
What Does Being Innovative Really Mean for Legal Professionals? (with Firoz Dattu, Chair & Founder of AdvanceLaw, initially posted in September 2019)
What does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several countries, shares his views on the legal market dynamics and the changes–including the impact of automation—in the relationships between in-house
IP, the Key Asset to Support SMEs' Development (with Yann Ménière, European Patent Office, Chief Economist)
Considering small- and medium-sized enterprises (SMEs) from an intellectual property (IP)perspective, it is all the more critical that SMEs don’t play by the same rules as larger businesses. Indeed, SMEs and larger firms in the European Union perform very differently with regard to their ownership and use of IP rights (IPR). The European Patent Office (EPO), based in Munich, Germany, recently repo
Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion (with Regina Polanco, CEO of Pyrates, initially posted in January 2019)
Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey. Every two weeks, on Tuesday,
Copyright Advocacy and Policy Leadership: A Discussion with Shira Perlmutter, 14th U.S. Register of Copyrights
With computer-generated artwork, streaming platforms licensing models, artificial intelligence tools in need of an increasing amount of input data to deliver better predictions, copyright law and protection seem as challenging as trademark law these days, if not more. These challenges are unfolding in a period marked by acute political, social, and legal uncertainty, an ongoing pandemic, a new U.S
Women's Empowerment in Intellectual Property (with Myrtha Hurtado Rivas, Global Head Legal Brand Protection, Novartis International AG, initially posted in June 2020)
What does diversity bring to the intellectual property industry and practice? What does it mean, in practice, to champion minority empowerment in the IP world? In this third episode of our Women's Empowerment in IP series, Myrtha Hurtado Rivas, the Global Head of Trademarks and Domain Names at Novartis International AG, Basel, Switzerland, talks about gender equality in the legal profession t
SMEs: Navigating Intellectual Property Issues - A Discussion between an Entrepreneur and His IP Counsel (with Alexandre Koiransky, Founder, FAIR, and Annick Pairault, Partner, Ab Initio, Paris, France)
It is well-known that intellectual property (IP) has become the life blood of most markets and companies over the last decades, with the generalization of the knowledge economy, the all- encompassing digital transformation, and the increased dependence of businesses on intangible assets. With that, IP has taken a critical place in the way businesses make decisions to develop a new product, to laun
Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands (with Michael Haddad and David Lossignol, initially posted in May 2019)
Today’s episode is about how to make the world a better place, the values to promote -integrity, sustainability- and the role played by brands now and… in the future. This ambitious topic is discussed with two inspirational individuals, who have followed exceptional paths. Michael Haddad is a professional athlete, adventurer, social entrepreneur, and environmental advocate (assigned by the United
Brand Strategy & the Fourth Industrial Revolution (with Marc Cloosterman, VIM Group CEO, initially posted in June 2019)
What makes an organization more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the fourth industrial revolution? This new wave, also called 4IR, is marked by technology breakthroughs -from artificial intelligence to the Internet of Things and autonomous vehicles- and advances in connectivity and communication
Justice Ginsburg’s Legacy in the IP Field (Episode II), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF
On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. Th
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