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Restaurant Marketing Secrets

Restaurant Marketing Secrets

Matt Plapp - America's Best Restaurants 975 Episodes Oct 5, 2026

Restaurant Marketing Secrets is a daily podcast hosted by Matt Plapp of America's Best Restaurants. Each episode takes an in-depth look at the restaurant marketing landscape, offering practical advice and insights. Plapp emphasizes his ABR framework: Attracting customer attention, Building a database from that attention, and Retaining attention in the database. The show is designed for restaurant owners and marketers looking to improve their marketing strategies.

Episodes

How to Turn Halloween Into a Restaurant Goldmine (Social + Email + Ads) - Restaurant Marketing Secrets - Episode 991
How to Turn Halloween Into a Restaurant Goldmine (Social + Email + Ads) - Restaurant Marketing Secrets - Episode 991 Oct 5, 2026 17:07 Don't wait until the week before, then this promo locked and loaded early! - This podcast is a lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
Our Restaurant Marketing Programs - Restaurant Marketing Secrets - Episode 990
Our Restaurant Marketing Programs - Restaurant Marketing Secrets - Episode 990 Sep 30, 2026 21:38 America's Best Restaurants has helped thousands of restaurants through the years, BUT HOW?  I often spend so much time teaching that I forget to talk about what we do.  Today we dig into the marketing programs we offer at ABR.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool gro
3 Strategies to Keep Your Restaurant Customers Coming Back - Restaurant Marketing Secrets - Episode 989
3 Strategies to Keep Your Restaurant Customers Coming Back - Restaurant Marketing Secrets - Episode 989 Sep 24, 2026 17:57 Retaining your customers is KEY to long term growth, but even more important than that is RETAINING THEIR ATTENTION - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
3 Facebook Ads Your Restaurant Should Be Running Every Day - Restaurant Marketing Secrets - Episode 988
3 Facebook Ads Your Restaurant Should Be Running Every Day - Restaurant Marketing Secrets - Episode 988 Sep 10, 2026 13:24 You can't compete with the chain's physical footprint, but you can with their digital one.  And the journey starts with Facebook and Instagram ads.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
How To Build The Ultimate Restaurant Marketing Promos Every Month - Restaurant Marketing Secrets - Episode 987
How To Build The Ultimate Restaurant Marketing Promos Every Month - Restaurant Marketing Secrets - Episode 987 Aug 25, 2026 12:10 Here's the monthly promo blueprint the restaurants should follow every month.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
How To Run Monthly Restaurant Promotions - Restaurant Marketing Secrets - Episode 986
How To Run Monthly Restaurant Promotions - Restaurant Marketing Secrets - Episode 986 Aug 20, 2026 10:25 Stop doing weekly promos that don't drive traffic, don't drive sales, don't gain online engagement, don't excite your customers, and, more importantly, are done HALF-HEARTED and last-minute.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbe
Restaurant Customer Acquisition Through Facebook & Instagram- Restaurant Marketing Secrets - Episode 985
Restaurant Customer Acquisition Through Facebook & Instagram- Restaurant Marketing Secrets - Episode 985 Aug 10, 2026 12:08 This podcast is a micro lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants
Dominating Community Marketing - Restaurant Marketing Secrets - Episode 984
Dominating Community Marketing - Restaurant Marketing Secrets - Episode 984 Aug 5, 2026 07:37 Your restaurant can't simply be an address in your community; YOU have to be active, and YOU have to become the area's #1 influencer.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit
5 Steps To Building A Dominant Loyalty Program - - Restaurant Marketing Secrets - Episode 983
5 Steps To Building A Dominant Loyalty Program - - Restaurant Marketing Secrets - Episode 983 Jul 29, 2026 10:08 Loyalty can and should be a solid contributor to your monthly sales.  BUT there are steps you must take to optimize it.   --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit
3 Keys To Building Your Marketing Plan - Restaurant Marketing Secrets - Episode 982
3 Keys To Building Your Marketing Plan - Restaurant Marketing Secrets - Episode 982 Jul 20, 2026 06:00 If you want to grow your sales, you 100% must have a marketing plan.  And that marketing plan must be built around these 3 MUST-DOs! --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit
How To Not Use Text Messaging For Your Restaurant - Restaurant Marketing Secrets - Episode 981
How To Not Use Text Messaging For Your Restaurant - Restaurant Marketing Secrets - Episode 981 Jul 19, 2026 06:30 Text messaging can be a great part of your restaurant's marketing program, but you need to make sure you're using your database correctly.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit
Your Restaurants Marketing Success Is Right In Front Of Your - Restaurant Marketing Secrets - Episode 980
Your Restaurants Marketing Success Is Right In Front Of Your - Restaurant Marketing Secrets - Episode 980 Jul 17, 2026 08:06 The streets are lined with gold, unless you're still ignoring the opportunity --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

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