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The Louis Shulman Podcast

The Louis Shulman Podcast

By Louis Shulman 217 Episodes Apr 9, 2026

The Louis Shulman Podcast is a series documenting the entrepreneurial journey. It explores the challenges, triumphs, and lessons learned along the way. The host, Louis Shulman, provides an inside look at building a business and shares practical insights for aspiring entrepreneurs. The podcast is part of a Substack publication, offering further written content and resources for listeners.

Episodes

Amanda Patterson: The Rocket Fuel Playbook and GTM For Startups
Amanda Patterson: The Rocket Fuel Playbook and GTM For Startups Apr 9, 2026 1773 Amanda Patterson, Head of Marketing at Rocket Fuel Labs, is a growth expert who has scaled over 100 early-stage startups and consumer brands.After leading MindBody through its successful IPO and partnering with Michael Loeb of Loeb.nyc, Amanda joins the show to share her proprietary "Four Ps of Marketing" (Precision, Process, Performance, Positioning).IN THIS EPISODE, WE COVER:• (00:02) From MindB
The Book of Elon: A Guide To Purpose And Success
The Book of Elon: A Guide To Purpose And Success Mar 24, 2026 3249 Eric Jorgenson is a bestselling author and CEO of Scribe Media.After writing The Almanack of Naval Ravikant (1M+ copies sold) and The Anthology of Balaji, Eric is back on the show for a third time to discuss his latest book, The Book of Elon: A Guide To Purpose And Success.In this conversation, we explore what it really means to live with “high effort optimism,” why purpose is the antidote to the
Building a 65K+ Subscriber Psychedelic Newsletter In 23 Months 🍄
Building a 65K+ Subscriber Psychedelic Newsletter In 23 Months 🍄 Dec 4, 2025 3041 Henry Winslow is the founder and editor of Tricycle Day, a twice-weekly newsletter that distills psychedelic research, policy, and culture into a 10-minute read. In just two years, Henry’s grown an audience of over 65,000 subscribers by combining brute-force outreach, diversified revenue streams, and community building.In This Episode, We Cover:(05:39) Evolving Tricycle Day’s Business Model(08:04)
Maximizing Newsletter Sponsorships with Dan Barry
Maximizing Newsletter Sponsorships with Dan Barry Aug 13, 2025 2846 Dan Barry’s Ad Sales as a Service helps media brands (especially newsletters) land more direct sponsorships and ad deals.In this episode, Dan reveals the three biggest pitching mistakes and their simple fixes that will maximize your sponsorship ROI.Chapters:(00:00) Three Sponsorship Mistakes to Avoid(05:33) Why Newsletter Sponsorships Stand Out(10:53) Earning Sponsor Trust Quickly(20:39) The Best
How Nic Gained 7,000 Newsletter Subscribers in 2 Weeks
How Nic Gained 7,000 Newsletter Subscribers in 2 Weeks Jul 1, 2025 3264 Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it.Chapters:(02:04) Launching The Follow Up with the "Early Referral" Experiment(07:42) Scaling with Paid Ads: Facebook & Twitter Tactics(10:33) Owning Local Distribution(21:22) Learning From Reader Replies(30:00) Debriefing Virality vs Audience Fit(
How To Build A Community-Driven Internet Business
How To Build A Community-Driven Internet Business Jun 24, 2025 2652 Jordan Mix is the Operating Partner at Late Checkout, a holding company that creates, grows, and buys "community-based" products.In This Episode We Cover:(05:16) Simple, Effective B2B Newsletter Playbooks(09:49) High-ROI Outreach (“Shake the Tree”)(12:40) Monetizing Micro-Lists (200 subs → $10k+)(14:50) The Power of Parasocial Relationships(17:36) Why Making Content Makes You Better At Sales(27:30
Nick Huber: How to Get Rich Doing Boring Things
Nick Huber: How to Get Rich Doing Boring Things Apr 29, 2025 3065 Nick Huber built his business empire not by chasing revolutionary ideas, but by mastering the art of executing simple things exceptionally well. In his new book, The Sweaty Startup: How to Get Rich Doing Boring Things, Nick shares a refreshingly practical blueprint for entrepreneurial success. In this episode, Nick breaks down why boring businesses win, how to pick the right opportunities, and wha
Building Upward News from ZERO to 300,000 Readers with Ariel David
Building Upward News from ZERO to 300,000 Readers with Ariel David Apr 1, 2025 3599 Ariel David credits Upward News's success to one powerful strategy: building an engaged, loyal email list. As the founder and Editor-in-Chief of Upward News, Ariel has grown the platform to over 400,000 readers across social media, providing must-know U.S. news and insights. In This Episode We Cover:((00:00) The Power of an Owned Audience (06:37) Building Trust in Independent Journalism r (20:02)
How Dakota Raised $30 Billion For Their Clients
How Dakota Raised $30 Billion For Their Clients Mar 10, 2025 2304 Gui Costin is the Founder & CEO of Dakota, an expert in fundraising, and a trusted coach for investment firms. Dakota specializes in helping boutique investment managers raise capital and grow their businesses, providing services and software that have contributed to raising over $30 billion since 2006.In This Episode We Cover:(00:00) Why Sales is Emotionally Challenging(03:02) Mastering Cold Outr
How Dickie Bush Runs His Online Empire
How Dickie Bush Runs His Online Empire Feb 17, 2025 3819 Dickie Bush is the Co-Founder of Ship 30 for 30, Premium Ghostwriting Academy (PGA), and Write With AI, where he helps freelance writers, ghostwriters, and entrepreneurs scale their writing businesses with cutting-edge strategies and tools. At PGA, Dickie equips writers to become premium ghostwriters, land high-value clients, and build thriving ghostwriting agencies. With Write With AI, he shares
Should You Trust The Media?
Should You Trust The Media? Feb 10, 2025 2969 Avi Mayer is the former Editor-in-Chief of The Jerusalem Post, where he oversaw the most-read English-language news outlet in Israel and the Jewish world during one of the most pivotal periods in Israel's history. Leading a dynamic team through turbulent times, Avi managed a daily print newspaper and a 24/7 news website, guiding news coverage that resonated globally. In this video, Avi discusses t
How My Life Changed After I Started Publishing Content
How My Life Changed After I Started Publishing Content Feb 6, 2025 2311 Brian Ondrako is the host of the Just Get Started Podcast, a platform that brings together brilliant minds and free thinkers to share tactical insights and inspirational stories for those facing pivotal moments in life. As a Sales Mentor to B2B founders, a blogger who posts three times a week, and the author of two children’s books (with a third on the way), Brian has built a diverse career rooted

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