The Long Game
The Long Game explores how long-term thinking leads to success in both personal and business life. Each episode features discussions about the frameworks, principles, and learnings that drive sustainable achievement. Listeners hear stories about perseverance, strategic patience, and the decisions that pay off over time. The show aims to inspire a mindset focused on enduring growth rather than quick wins.
Episodes
Kitchen Side: The Internet Has a Memory
In this Kitchen Side episode, Alex Birkett and Allie Decker unpack what actually makes content valuable in the age of AI, moving past the tired debate over human versus AI-produced content to the deeper question of how companies should measure quality at all. Drawing on decision theory and the idea that almost anything can be measured, they argue that production method matters far less than whethe
Proof Over Promises, Case Studies, and Marketing When Trust Is Low with Sofia Sulikowski
In this episode of The Long Game Podcast, Alex Birkett sits down with Sofia Sulikowski, founder of Solera Strategies and former product marketer at dbt Labs, Tableau, and Atlan, to explore why standing out in a saturated content landscape has become a core product marketing problem. Sofia breaks down what "basic marketing" really requires, why internal narratives so often drift from how customers
Kitchen Side: The Hidden Drivers of AI Search
In this Kitchen Side episode, Alex Birkett, Allie Decker, and David Ly Khim unpack how brands should actually measure success in AI search, and why traditional attribution models are breaking down as buyer behavior shifts from search links to AI assistants and workflows.
They discuss why self-reported attribution is becoming the most reliable signal available, the different tiers of AI visibility
AI as the New Front Door to Brands, Solution Marketing, and Why Your Promise Beats Your Product with Johann Wrede (UserTesting)
In this episode of The Long Game Podcast, David Khim sits down with Johann Wrede, Global CMO at UserTesting, to explore how AI is reshaping brand perception, the role of the modern CMO, and why truly customer-centric marketing still comes down to diet and exercise.
They discuss why AI has become the new front door to brands — compressing and abstracting how companies are perceived before a human
Kitchen Side: The GEO Gold Rush Problem
In this Kitchen Side episode, Alex Birkett, Allie Decker, and David Khim unpack the increasingly noisy world of AI search (GEO/AEO), including spam tactics, flawed attribution models, and widespread confusion around what actually drives results.
They explore why visibility without revenue is a trap, how brand sentiment and off-page signals shape AI outputs, and why trust, positioning, and human va
What is Content Engineering?
In this episode of The Long Game Podcast, Alex Birkett sits down with Josh Spilker, Head of Search Marketing at AirOps, to explore how content teams are evolving in response to AI, automation, and changing search behavior. Josh draws on his background in SEO, writing, and systems thinking to outline why traditional content marketing models are breaking down and what’s replacing them.They discuss t
Kitchen Side: AI Search Tactics, Telemetry and Team Structure
In this Kitchen Side episode of The Long Game Podcast, Alex and David are joined by Nick Lafferty from Profound to unpack how teams are navigating AI search visibility amid shifting metrics, attribution challenges, and unclear best practices.They discuss how companies choose which prompts to track, why case studies in AI search are hard to define and share, where brand and citations fit into AI-ge
Who Owns AI Visibility?
In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team unpack a question that’s coming up more and more: who actually “owns” being found in AI search—and what AI visibility means for modern marketing teams. They explore why the “AI is killing SEO” debate misses the point, and how AI search is collapsing traditional channel boundaries while changing how buyers discover bra
Kitchen Side: Correlations, Chaos, and ChatGPT
In this Kitchen Side episode of The Long Game Podcast, the Omniscient team dives into a wide-ranging discussion on trust, research quality, and marketing visibility in an AI-driven world. They start with epistemology—what makes research “good” or “bad”—and reflect on how flawed correlations can mislead marketers. The team then unpacks their recent Winter study on how B2B buyers use LLMs like ChatG
Earned Media, Brand Journalism, and AI Visibility with Noah Greenberg (CEO at Stacker)
In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and how brands can optimize for visibility in AI-powered interfaces like ChatGPT and Gemini. Noah shar
Kitchen Side: How to Move Fast
In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team explores the tension between moving fast and making smart decisions. Speed is often praised in startups and growth environments, but it can lead to thrashing, burnout, and wasted effort when misapplied. Through reflections on agency work, in-house roles, and working with clients, they examine how to balance urgency
Answer Engine Optimization Strategies & Tactics with Nick Lafferty and Josh Blyskal (Profound)
In this episode of The Long Game Podcast, Alex Birkett speaks with Nick Lafferty (Head of Marketing) and Josh Blyskal (AI Strategist) from Profound, an AI visibility platform focused on answer engine optimization (AEO). They explore the shift from SEO to AEO, where brands must optimize for AI-driven search experiences across ChatGPT, Perplexity, and Google’s AI Overviews. The conversation covers w
Media Strategy, Ad Tech, and the Future of Search with Michael Walrath (Yext)
In this episode of The Long Game Podcast, David Ly Khim interviews Michael Walrath, CEO and Chairman of Yext. Known for building and exiting multiple companies—including RightMedia and Moat—Michael shares how Yext evolved from a local lead-gen platform to a digital presence powerhouse. He dives deep into the fragmentation of search, the shift toward generative engines, and the rise of “agentic” AI
A Million Tiny Whispers: The Psychology of AI Discovery & Digital PR with Logan Freedman
In this episode of The Long Game Podcast, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of SEO in the AI era, particularly the rise of GEO (Generative Engine Optimization) and how it’s changing everything from keyword strategy to attribution modeling. Logan shares tactical approaches for optimizing content for LLMs (large langua
Kitchen Side: Can vs Should in Automation
In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on one key question: “What should we automate?” The discussion unfolds into a broader examination of agency culture, strategic thinking, and the nuanced costs of automation. They share personal experiments—from HARO email parsing to multi-agent PR systems—and debate the tradeoffs between saving time and los
Kitchen Side: Boots, Bots & Brand Gravity
In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and David Ly Khim reflect on the parallels between craftsmanship in daily life and high-quality marketing in the age of AI. They critique the growing dominance of low-effort, mass-generated content and advocate for a return to thoughtful creation—whether that’s cooking a meal, writing a note by hand, or building content that stand
Scrappy to Strategic: Erik Episcopo on Building SEO Systems, Navigating AI Shifts, and a Growth Mindset
In this episode of The Long Game Podcast, David Khim interviews Erik Episcopo, SEO Manager at Wiz, one of the fastest-growing cloud security companies (recently acquired by Google). Erik shares his unconventional career path, from answering a Craigslist ad while in Taiwan to building high-scale SEO programs at CrowdStrike and Wiz. They discuss what it takes to be a “super IC,” how AI is reshaping
Kitchen Side: From Traffic to Influence - Marketing in the Age of AI (and AI Mode)
In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team dives into Google's new “AI Mode” for search and the broader implications of generative AI across content marketing and SEO. They explore the shift toward conversational, zero-click search experiences, the erosion of attribution data, and how marketers need to adapt in a world where AI Overviews and LLMs are changin
Navigating the AI Hype: The Opportunity for Marketers, Optimizing for LLMs, Specific Use Cases, and Making AI More Accessible
In this episode of The Long Game Podcast, David Khim interviews Britney Muller—SEO scientist, AI educator, and former Hugging Face marketing lead—about the practical side of AI in marketing. Britney shares how her obsession with machine learning began in 2014 and how it evolved into creating her course Actionable AI for Marketers. They discuss the overuse of buzzwords like “AI agents,” the shift f
Kitchen Side: Generative Engine Optimization
Key TakeawaysWhat Is GEO?: Generative engine optimization refers to tailoring your content for AI-powered answer engines like ChatGPT and Claude—not just traditional search engines.From Keywords to Context: Search is shifting from keyword-based queries to conversational inputs and contextual, semantic understanding.Brand Mentions as the New Backlinks: In LLM-generated answers, offsite presence and
Kitchen Side: Spryng Reflections, Connection, Community, and Soul
In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on their experiences at SPRYNG, a standout B2B marketing conference in Austin. The conversation blends AI experimentation, prompt engineering, and the future of creativity with philosophical reflections on human connection, authenticity, and the soul of marketing. They explore why many AI users are missing
Person-Based Marketing, MQLs, Ice Baths, and GTM Alignment with Alice Wyatt
In this episode of The Long Game Podcast, Alex Birkett interviews Alice Wyatt, a B2B fintech marketing leader with experience at Codat, Bloomreach, and Adyen. Alice shares how her personal journey of building community and maintaining sanity in a fast-paced city like New York connects with her marketing philosophy: agile, people-first, and impact-driven. The conversation explores person-based mark
Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns
In this episode of The Long Game Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with experience in PR, content, and video strategy. Molly shares her journey from theater and journalism to leading marketing at high-growth startups, explaining how storytelling, creativity, and entertainment principles can elevate B2B marketing. The discussion covers how to
Kitchen Side: Live in New York! - Part 2
In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie continue their in-person discussion in New York City, diving into marketing trends, proprietary data, and the role of differentiation in an AI-dominated landscape. They examine the shifting value of MQLs, how AI is automating SEO and marketing tasks, and why trust and credibility are the new forms of scarcity. The conver
Live in New York! - Part 1
In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie record their first in-person conversation in New York City. The episode revolves around insights gathered from dozens of marketing leaders, discussing SEO traffic declines, AI’s real impact on marketing, attribution challenges, and the balance between brand and demand generation. The team reflects on how companies are ad
The Behavioral Science Episode with Erik Johnson
In this episode of The Long Game Podcast, Alex Birkett speaks with Erik Johnson, an applied behavioral scientist and founder of Behavioral Strategies. Erik shares insights on human decision-making, habit formation, and the psychological forces influencing our actions. The conversation covers the intention-action gap, AI’s impact on attention and productivity, and how behavioral science can optimiz
Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth
In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team discuss the evolving landscape of content creation, AI-powered tools, and the importance of structured thinking. They dive into how automation is making some SEO and marketing tasks easier while increasing the need for differentiation. The conversation covers how marketers must think like product managers, why unique
Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora)
In this episode of The Long Game Podcast, Alex Birkett speaks with Aashish Krishna Kumar, Director of Go-To-Market at Zuora, about startup pricing strategies, AI-driven changes in SEO, and the increasing importance of high-quality content. Aashish explains why early-stage startups should prioritize survival over pricing optimization and why pricing only becomes a growth lever after product-market
Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist
In this Kitchen Side episode of The Long Game Podcast, Alex, Allie, and David are joined by Mark Lindquist to discuss the transformation of SEO and content marketing. They delve into the decline of traffic-based metrics, the rise of user-first strategies, and how AI-driven changes are forcing marketers to rethink content creation. Mark emphasizes treating content as a product, getting closer to th
Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era
In this episode of The Long Game Podcast, Alex Birkett speaks with Sean Ellis, the creator of the term "growth hacking" and a pioneer in startup growth strategies. Sean shares his insights on product-market fit, the fundamentals of sustainable growth, and how AI is reshaping the startup landscape. From his groundbreaking work at Dropbox and Eventbrite to the evolving nature of customer acquisition
Alex Talks to Startup Founders About SEO (Founders Common)
In this special Fireside Chat edition of The Long Game Podcast, Alex Birkett shares insights about building SEO strategies for startups with the Founders Common community. He discusses foundational steps, the evolution of SEO in the era of AI, and innovative approaches like product-led SEO and programmatic strategies. Alex emphasizes the importance of setting realistic expectations for SEO's nonli
Omnichannel Advertising, Attribution, and Unifying Brand & Performance with Katie Arena
In this episode of The Long Game, Alex Birkett talks with Katie Arena, the global marketing and communications leader at Clinch, an omni-channel advertising platform. Katie explains the differences between multi-channel and omni-channel advertising, emphasizing the importance of streamlining ad campaigns, personalizing creative content, and analyzing performance data in a unified way. The conversa
Kitchen Side: SEO Burpees, Death of Vanity Traffic, and NSM
In this episode of The Long Game Podcast, Alex Birkett and the team discuss critical shifts in SEO and content marketing strategy. They emphasize the importance of moving beyond vanity metrics like traffic and focusing on meaningful business outcomes. Key topics include the concept of North Star KPIs, the dangers of the "traffic trap," and the importance of aligning incentives across teams to achi
Chris Walker on the CMO's Dilemma, Attribution, and Modern GTM Strategy
In this insightful episode of The Long Game Podcast, Alex Birkett speaks with Chris Walker, CEO of Passetto and host of the B2B Revenue Vitals podcast. Chris shares his bold perspectives on the evolution of B2B marketing, highlighting the need for customer-centric strategies and challenging conventional practices like attribution modeling and demand generation. He explores the role of CMOs in brid
Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems
In this lively episode of The Long Game Podcast, Alex, Allie, and David explore a range of topics, including the evolving capabilities of ChatGPT search and its implications for SEO. They share insights on building and leveraging custom GPTs for personalized workflows and content creation. The conversation also covers year-end planning, productivity hacks, and the balance between personal and prof
Kitchen Side: The Operations Episode with Gray MacKenzie (ZenPilot)
In this Kitchen Side episode of The Long Game Podcast, Alex, Allie, and David dive into the intricacies of agency operations with guest Gray MacKenzie, CEO of ZenPilot. The conversation explores how agencies can build scalable systems while balancing efficiency and innovation. Gray shares strategies for defining processes, the importance of integrating operations with delivery, and the cultural as
Why Human Expertise Matters More Than Ever in Content with Katie Kelly
In this episode of The Long Game Podcast, Alex Birkett interviews Katie Kelly, founder of Antiquoted, a platform that promotes diverse and underrepresented voices in media. Katie shares her journey from CRO roles to establishing her own venture, highlighting the challenges and benefits of featuring experts in content. They discuss the importance of authenticity, the pitfalls of AI-generated respon
Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap
In this Kitchen Side podcast episode, David, Alex, and Ali, co-founders of Omniscient Digital, discuss the nuances of working in vs. on a business and how both are essential for growth. They explore the concept of "founder mode," reflecting on both the benefits and risks of hands-on leadership. The team introduces the "traffic trap," a phenomenon where businesses prioritize traffic over meaningful
Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed
In this Kitchen Side episode, hosts David, Alex, and Allie discuss the balance between perfectionism and experimentation in business and personal growth. They explore how shifting to an experimental mindset can alleviate pressure, enhance learning, and drive progress. The conversation covers career advice emphasizing urgency, client management insights, and best practices for SEO programs. They al
Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies
The conversation covers topics such as false consensus bias, SEO strategies, and programmatic SEO. The main themes include the importance of recognizing and overcoming biases in decision-making, the need to explore new SEO strategies beyond traditional content creation, and the potential of programmatic SEO for automation and scalability. The conversation covers various topics related to programma
Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas
Marc shares his journey from starting a magazine to founding a creative agency and eventually building a real-time voting tool called Dupol. He discusses the importance of sustaining a company and finding leverage within existing resources. The conversation also touches on the challenges faced during COVID-19 and the unexpected surge in demand for Dupol's services. Marc shares his experience of ru
Kitchen Side: We Get Interviewed by AI Generated Questions
In this episode, the hosts dive into an innovative experiment where AI, specifically Perplexity, interviews them about their business, Omniscient Digital. They discuss the evolution of their approach to marketing, the shift from trying to be everywhere to focusing on high-impact channels, and the importance of sticking to core principles while adapting to market realities. The conversation also co
Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated
The conversation revolves around the importance of focusing on inputs over outcomes in SEO projects. David Lee Kim, along with co-founders Alex and Ali, highlights the significance of aligning on strategies and examining inputs to identify issues when outcomes do not meet expectations. They introduce a framework for SEO that includes foundation building, reaching escape velocity, and expansion. Th
Personal Branding, Online Visibility, and Belief Statements with Finn McKenty
The conversation covers various topics related to personal branding and marketing. Finn McKenty shares his insights on building a visible and impactful online presence, the necessity of adhering to platform algorithms, and the challenges of balancing artistic expression with commercial demands. He discusses his journey from product design and marketing to becoming a successful content creator, off
Kitchen side: How to Develop an Analytical Mindset
The conversation covers various topics related to data analysis, and decision-making. The hosts delve into the importance of developing an analytical mindset and the challenges of data attribution in marketing. The conversation highlights the need to balance data accuracy with utility and the limitations of self-reported data. Overall, the hosts emphasize the importance of being analytical in unde
Kitchen Side Episode 200: The Long Game Magazine Pre-Launch
The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magazines in the past and the influence it had on them.
Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison
In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing campaigns. The conversation also covers building commu
The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne
Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programmatic SEO effectively. The conversation explores th
Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth
The conversation covers various topics related to SEO and content strategy. The main themes include the challenges of finding new topics to discuss on a podcast, the different approaches to SEO and content strategy, the importance of prioritization and focus, and the evolving skillset required for SEO and content roles. The conversation also touches on the dynamics of decision-making within compan
Digital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs)
The conversation explores the challenges of finding sources of inspiration and engaging with online communities. It delves into the importance of in-person interactions and the limitations of digital platforms like LinkedIn and Twitter. The discussion then shifts to the role of conferences in fostering real conversations and the value of personal experiences in content creation. The conversation a
The Future of SEO & Ways We Actually Use AI (Kitchen Side)
The conversation explores the use of AI in various tasks, such as writing, research, and productivity. The hosts discuss the benefits and limitations of AI, as well as its impact on industries like marketing and dentistry. They also touch on the future of SEO and the importance of focusing on goals and strategy rather than getting caught up in AI hype. Overall, the conversation highlights the prac
From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland
Andrew and David discuss Andrew's background and his role as a growth coach for tech professionals. They explore the challenges faced by growth leaders and the importance of effective communication and strategy. They also touch on the evolution of product-led growth (PLG) and the misconceptions surrounding its applicability. In this conversation, Andrew and David discuss the concept of product-led
Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka
The conversation explores the impact of algorithms on our lives, from social media platforms to personal decision-making. It delves into the definition of algorithms and their role in recommendation systems. The discussion highlights the tension between convenience and personalization, as well as the desire for serendipity and authenticity. The conversation also touches on the challenges faced by
Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues)
In this conversation, Alex and Ramli John discuss their experiences with podcasting, the evolution of content creation, and the importance of standing out in a crowded market. They also touch on the concept of product adoption and the goals of the Product Adoption Academy within AppCues. In this conversation, Ramli John and Alex discuss the concept of product-led growth and its misconceptions. The
Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)
The conversation explores the tragedy of the commons in relation to search and artificial intelligence. It discusses Google's defensive posture and the increase in large brands in search results. The conversation also delves into the history of content farms and the impact of the Panda algorithm. It highlights the challenges faced by challenger brands and the importance of balancing false positive
Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)
In this conversation, Parthi Loganathan, the co-founder of LetterDrop, discusses his approach to SEO and content creation. He emphasizes the importance of understanding user intent and providing unique and valuable content. Parthi also highlights the concept of information gain and its role in standing out from competitors. He discusses the evolving landscape of SEO and the need for multimedia and
Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel
Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company. Spiralyze offers a unique tech-enabled service that combines an agency component with a SaaS product. They scrape data from 34,000 websites that run A/B tests to identify proven winners, which are tests that have been validated by multiple companies. Spiralyze uses th
Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic
In this conversation, Eve Alexander, a product marketing leader, discusses the evolution and strategic importance of product marketing. She highlights the need for product marketers to revisit and refine their story and positioning as the market changes. Eve also shares insights on differentiating in a competitive market, using competitive intelligence to inform strategy, and the role of integrate
Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin
The conversation covers various topics related to decision-making, motivation, and experimentation in business and marketing. It begins with a conversation about cope creep and the fear of failure. The hosts explore the challenges of overcoming the status quo and making strategic decisions. They also discuss the paradox of choice and the impact of too many options. The conversation concludes with
The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)
In this conversation, Alex and David Baum discuss the problems and challenges in content operations (Content Ops) and the need for a new generation of software and tools to support the way people work today. They explore the disarray in content strategy, the gulf between content managers and writers, and the risks of an SEO-first approach. They also emphasize the importance of preserving the human
Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla
In this conversation, Alefiya Dhilla discusses her experience with the challenges of technology and productivity, the impact of AI and change management, the role of a measured marketer, the importance of generalists and specialists, navigating politics and emotional intelligence, building portfolios of growth bets, and the journey of her consulting firm, Full Turn. In this conversation, Alefiya D
Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion
In this conversation, the hosts discuss various topics related to marketing and branding. They explore the meaning of demand generation, the role of advertising, the history of content marketing, and the importance of simplifying marketing strategies. They also touch on the idea of making marketing more personal and tearing down overcomplication in the industry.Key TakeawaysDemand generation refer
Cracking the Code of Intent-Based Marketing: Lessons from Koala's CEO (Tido Carriero)
Tido Carriero, co-founder and CEO of Koala, shares his journey with David, from engineering to product to founder and CEO. He discusses the importance of marketing and solving customer problems, as well as the challenges of transitioning to a CEO role. Tido explains the concept of intent-based marketing and the shift in the market towards personalized and helpful outreach. He also shares insights
How Will AI Impact the SEO Profession, User Search Behavior, Businesses, and the Internet? with Mordy Oberstein
In this conversation, Mordy Oberstein discusses the impact of AI on SEO and the challenges it presents. He emphasizes the need for SEOs to adapt their strategies and understand the changing landscape of content creation. Mordy also highlights the importance of user intent and the role of AI in Google's algorithm. He suggests that brands should take risks and differentiate themselves by creating co
Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation
In this episode of the Long Game podcast, host Alex Birkett interviews Jenn Long, who shares her expertise in SEO and content strategy. They discuss the challenges of content writing, the synergy between SEO and content quality, and the significance of keyword research for customer insights. Jenn also talks about a blog migration project, the role of AI in content creation, and its limitations. Th
Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)
In this episode of the Long Game podcast, host Alex Birkett talks with Nate Matherson, CEO of Positional, about the intricacies of SEO and content marketing. Nate shares his reflects on lessons learned from past startup experiences. They discuss the shift from his previous company to Positional, the challenges of the SEO landscape, and the integration of CRO into Positional's offerings. The conver
All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)
In this podcast episode, Alex Birkett and Ritvij Gautam discuss the intricacies of outbound sales in B2B companies. They explore the role of outbound sales in generating revenue, the challenges of high turnover in sales teams, and the importance of understanding the ideal customer profile and total addressable market. They also consider the impact of AI on sales processes and the balance between a
Kitchen Side: Signaling Humanity in a Sea of AI, Revival of Long-Form, and Fake Experts on LinkedIn
In this podcast episode, the speakers delve into the evolving landscape of content creation and marketing in the age of AI. They discuss the future of their podcast, the rise of LinkedIn experts, and the controversy of AI-generated content, including a fake writer scandal at Sports Illustrated. The conversation covers the viral SEO heist AI strategy, the divide among marketers, and the potential i
Kitchen Side: How Do You Develop Taste?
In this episode of the Long Game podcast, hosts Alex Birkett, Allie Decker, and David Khim, members of the Omniscient Agency team discuss the concept of taste, its development, and its significance in various domains like movies, content, and SEO. They explore whether taste is innate or can be developed, and the difference between genuine taste and posturing. Personal experiences and the influence
The Impact of AI on Content, Search, Learning, and More (Learning to Change)
In this episode of the Learning to Change podcast, host Melissa Emler talks with Alex Burkett, co-founder of Omniscient Digital. They discuss Alex's career trajectory from a music major to a content marketing expert, highlighting his love for literature and reading as the foundation for his career. Alex shares insights on the impact of AI on search and consumer behavior, the future of SEO, and the
A Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood)
In this podcast episode, Alex Burkett interviews growth marketer Patrick Moran about his experience in brand marketing. They discuss the relationship between brand marketing and growth marketing, the components of brand strategy and positioning, and the challenges of measuring the impact of brand marketing. Moran emphasizes the importance of understanding audience behaviors on different platforms
Well I guess this is growing up...
Show LinksConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and
Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)
In this episode, Shay Howe, the Chief Marketing Officer at ActiveCampaign. They discuss Shay's background in product design and engineering and how it has influenced his approach to marketing. Shay emphasizes the value of being a generalist and problem solver and shares insights on hiring and managing a marketing team. They also explore the importance of strategic decision-making, self-awareness,
Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update
In this episode of Kitchen Side, we discuss various topics including the recent Google update, the importance of creating helpful content, the impact of SEO on traffic and leads, changes in work culture, experiences with LinkedIn, efficiency versus effectiveness, the shift in work culture and its impact on hiring and talent acquisition, and experiences with learning new skills and setting goals. W
Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova
In this episode, Olga Denisova, an experienced marketer in hypergrowth companies discussed topics such as B2B marketing, foundational marketing activities, and the impact of personalization efforts on revenue. Olga also delved into their shared interests in medicine and classical music, discussing misconceptions about classical music and the challenges of playing the piano. She shared her experien
Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness
In this episode of The Kitchen Side, the team reflects on their recent team offsite in Phoenix discusses various topics related to team retreats, preparation, and activities, and emphasizes the impact of meeting in person and the energy levels after the offsite. They discuss the importance of in-person interactions and the difference between offsite work and day-to-day work. They also talk about t
From Wall Street to Creator, a $645,099 Business Pivot, Principled Marketing, and Combatting Inner Narratives with Khe Hy
In this episode with Khe Hy, founder of RadReads, is a conversation that goes beyond the usual topics of content, SEO, marketing, and tech. He discussed his journey of founding RadReads, his transition from Wall Street to being a full-time creator, and his tips on productivity. Khe spent 15 years working on Wall Street and was one of the youngest Managing Directors at BlackRock. He's been called O
Lindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric Marketing
In this episode, Lindsay Tjepkema, CEO and co-founder of Casted, a podcasting and video platform for B2B marketers discussed the importance of relationships in business, the evolution of B2B marketing, and the value of podcasting as a content format. Lindsay shared her experience running a services consultancy and how it taught her the importance of prioritizing relationships with customers. She a
Kitchen Side: Eating From a Smaller Plate (or Bloat is Bad, Actually)
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