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Pintastic® Pinterest Podcast

Pintastic® Pinterest Podcast

Laura Rike 62 Episodes Sep 17, 2026

Pinterest marketing podcast hosted by strategist Laura Rike. The show helps entrepreneurs turn Pinterest into a discoverability engine for sustainable, search-driven visibility. Topics include strategies for growing email lists, increasing sales, and amplifying authority without relying heavily on social media. It offers system insights and behind-the-scenes stories to make Pinterest a powerful marketing asset.

Episodes

Pinterest's 28-Day Rule: Why Old Pins Stop Working | Laura Rike
Pinterest's 28-Day Rule: Why Old Pins Stop Working | Laura Rike Sep 17, 2026 00:22:27 You have a pin that used to bring 40,000 monthly views. Now it brings 400. You didn't break anything. Old pins with years of engagement kept outranking newer, more relevant ones, so Pinterest built a system called Pin Equalizer to fix it. Laura Rike breaks down the 28-day audition every new pin now gets, and why your 2022 winner isn't coming back on its own. Key Takeaways:Your New Pin Gets
Why Pinterest Rates Most Pins a 3 Out of 5 | Laura Rike
Why Pinterest Rates Most Pins a 3 Out of 5 | Laura Rike Sep 10, 2026 00:22:58 Pinterest's search engineers published a paper with one line worth reading twice: what people click and save doesn't always tell them whether the result was relevant. Laura breaks down the grading system built because of it, why most pins sit at a 3, and four fixes. Then she hands you a red pen. Key Takeaways:Engagement Isn't Relevance: People save a hundred things for a hundred reason
Pinterest Pin Types Explained: When to Use Each One | Laura Rike
Pinterest Pin Types Explained: When to Use Each One | Laura Rike Sep 3, 2026 00:21:20 Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out. Laura returns with brand new episodes on September 10.  In this episode of The Pintastic® Podcast, Laura Rike breaks down every pin type and when to reach for each one. She covers what happened to idea pins, the scheduler setting working against you, and how one piece of cont
How to Write Pinterest Pin Titles That Rank | Laura Rike
How to Write Pinterest Pin Titles That Rank | Laura Rike Aug 27, 2026 00:15:55 Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out this week. In this episode of The Pintastic® Podcast, Laura Rike walks through what belongs in your pin title, what belongs on the pin image, and how the two work together. Your title tells Pinterest how to rank you and tells a human whether to stop scrolling, and most people
How to Sell Digital Products on Pinterest | Laura Rike
How to Sell Digital Products on Pinterest | Laura Rike Aug 20, 2026 00:16:54 In this solo episode of The Pintastic® Podcast, Laura Rike takes on the sentence she hears from digital product owners every week: "Pinterest doesn't really work for what I sell, it's not visual enough." Then she opens the account and finds a pin that's a picture of a laptop. The core idea: your pin got named after the product while your buyer is out there typing the problem.
How to Use Pinterest Trends to Find Your Publish Date | Laura Rike
How to Use Pinterest Trends to Find Your Publish Date | Laura Rike Aug 13, 2026 00:22:13 In this solo episode of The Pintastic® Podcast, Laura Rike opens up a free tool sitting inside your Pinterest account that tells you almost to the week when your customers start thinking about the thing you sell. Most people have never clicked it. The core idea: your customer starts searching weeks before they start spending, and Pinterest hands you that gap on a chart. You'll walk away with a
5 Pinterest Mistakes I Find in Almost Every Account | Laura Rike
5 Pinterest Mistakes I Find in Almost Every Account | Laura Rike Aug 6, 2026 00:22:20 In this solo episode of The Pintastic® Podcast, Laura Rike opens up an account the way she would if you handed her your login and said "just tell me what's wrong." After looking inside hundreds of accounts, she finds the problem about 90 seconds in, and it's never what the owner thinks. When an account goes flat, it's rarely because someone stopped trying. It's a handful
Why You Should Start Your Christmas Pins in the Summer| Laura Rike
Why You Should Start Your Christmas Pins in the Summer| Laura Rike Jul 30, 2026 00:23:46 In this solo episode of The Pintastic® Podcast, Laura Rike explains the one thing almost everybody gets backwards about holidays on Pinterest. Right now, someone is already outranking you for Christmas while they're at the lake. On Pinterest, your peak season isn't when you start, it's when your summer work finally cashes in. Laura breaks down the ranking runway, the data on how early buyers plan,
Why "Read More" Is Killing Your Pinterest Clicks | Laura Rike
Why "Read More" Is Killing Your Pinterest Clicks | Laura Rike Jul 23, 2026 00:20:54 In this solo episode of The Pintastic® Podcast, Laura Rike breaks down the tiny piece of your pin doing more heavy lifting than you think: your call to action. If your pins say "Read More" and nobody's clicking, the problem usually isn't the algorithm. A vague call to action asks the searcher to make the whole decision themselves, so they keep scrolling. Laura walks through how t
How to Design Pins Pinterest Can Actually Read | Laura Rike
How to Design Pins Pinterest Can Actually Read | Laura Rike Jul 16, 2026 00:22:23 In this solo episode of The Pintastic® Podcast, Laura Rike explains something that happens behind the scenes: Pinterest can actually see your images. It scans a picture, picks out the objects inside it, and checks whether your image and your words tell the same story. When they agree, Pinterest gets confident, and confidence turns into traffic. When they don't, it hesitates, and hesitation turns i
How to Set Up Pinterest Boards So You Actually Get Found | Laura Rike
How to Set Up Pinterest Boards So You Actually Get Found | Laura Rike Jul 2, 2026 00:29:17 In this solo episode of The Pintastic® Podcast, Laura Rike reframes how you think about Pinterest boards. They're not storage folders, they're search signals that tell Pinterest who you are and what you help people with. Laura walks through how to name boards using Pinterest's actual idea categories, why descriptions are free real estate most people leave blank, the group board myth th
What Pinterest Engineers Just Did to Your Pins | Laura Rike
What Pinterest Engineers Just Did to Your Pins | Laura Rike Jun 25, 2026 00:15:16 In this solo episode of The Pintastic® Podcast, Laura Rike breaks down a technical change Pinterest engineers just made (they call it the "feature trimmer") and explains in plain English why it affects your pins more than any trends report this year. When a search engine spends $4 million a year to get pickier about which signals it carries, that's the biggest flashing sign telling y

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