The Warm Up with Kelsey McCormick
The Warm Up with Kelsey McCormick is a podcast about building genuine connections with your audience before asking them to buy. It argues that cold audiences no longer convert, and instead focuses on trust and community engagement. The show offers proven strategies to turn a quiet or passive audience into an engaged, loyal community.
Episodes
5 Launch Lessons You Won't Hear on the Internet
After 10+ years of launching — from my agency days to building a six-figure launch and helping hundreds of creatives bring their offers to life — I've learned a thing or two about what actually makes a launch work.And spoiler: it's not just having an incredible offer or the perfect launch plan.In this solo episode, I'm sharing five of the biggest (and sometimes most uncomfortable) less
The "Confidently Messy" Approach to Content + Launching With Bryn Smith (Grey & Gold Creative)
What does it actually look like to show up online as an introvert, a perfectionist, and a recovering overthinker... without it feeling icky or forced?In this episode, I'm joined by current Launch Your Own Way student Bryn Smith, the brand strategist + social media storyteller behind Grey & Gold Creative. Bryn went from burnt-out corporate marketer to building a brand people instantly recog
Visibility That Creates Volume: Why More Reach Doesn't Always Mean More Sales with Vix Meldrew
If you’ve been posting and posting… and wondering why TF it’s not converting, this episode is for you. I sat down with Vix Meldrew to talk all things visibility: from trial reels and evergreen content to building top-of-funnel volume that actually leads to sales.We get into:What type of content brings the right people inHow to avoid burnout when you’re trying to growWhy more reach ≠ more money (an
Q&A: "What if no one signs up?"
In this Q&A episode, I’m answering listener questions that hit on some of the realest parts of launching—like what to do when no one signs up + how to stand out in a saturated market.If you’ve ever felt unsure about how much to share online or how to craft an offer that actually feels like you—this one’s for you.Q1: Should I share when no one buys from my launch? Will that ruin my credibility?
Specificity Sells: How To Craft Copy That Converts
Most launch copy falls flat because it’s just… too broad. In this solo episode, I’m breaking down how to write magnetic messaging that actually sells (without sounding like everyone else online). If you’ve ever struggled to describe what you do without slipping into generic coach-speak, this one’s for you.We talk about:Why broad messaging = cold audience (and how to fix it)The 3-part messaging fra
The Warm-Up That Made My $100K Launch Work
Let’s break this all the way down. This episode isn’t just a “look what I did” moment... it’s the full debrief on how I actually got there.I hit $100K in my latest launch… not because I had the biggest audience or ran some flashy funnel… but because I gave myself space to warm people up properly. In this episode, I’m sharing what I did differently this time, what actually moved the needle, and wha
Q&A: Waitlist Growth, Cold Audience Strategy & "Am I Being A Nag?"
In this Q&A episode, I'm answering questions about building momentum before a launch... especially when your audience is small, cold, or you’re worried you’re talking about your offer way too much. If you’re gearing up to launch and wondering how to get people paying attention without feeling like a total nag, this one’s for you.Q1: How to Build a Waitlist from Zero (Even with a Small or C
Rebuilding Heat & Momentum After A Pause
This one's for the creative business owners who feel like they've lost their spark a bit. Maybe you’ve taken a break, had a life season shift, or things just aren’t flowing the way they used to. In this solo episode, I’m pulling back the curtain on what it’s really like to rebuild momentum when you’re in a low season... and the small shifts I’ve made that are actually working.We talk about
What Emails Actually Convert During Your Launch Warm-Up
Forget the AI-generated hard sell emails flooding your inbox. In this episode, we're breaking down the exact emails that drove high open rates and conversions during a recent launch warm-up campaign (before doors even opened).You'll learn:How to split your email list strategically (general, warm, and waitlist)The difference between warm-up emails and launch emails (and why timing matters)S
Q&A: "I have a LOT of offers. Where do I start?"
In this Q&A-style episode, I answer three juicy listener questions about launching and selling with more sustainability and ease. If you’re building a creative business and wondering how to maintain momentum without constantly being in launch mode, this one’s for you.Q1: How do I create recurring revenue when I’m not launching?Q2: What makes a good lead magnet?Q3: I have a LOT of offers. Where
Grow Your Invested Community with Xanthe Appleyard
If your content feels like it should be working (but it’s not), it might not be your offer … it might be the way you’re building trust.In this episode of The Warm Up, I’m chatting with the social media queen Xanthe Appleyard about what it really looks like to lead online — and how to build an invested community that doesn’t just consume your content … it converts.We talk dialogue-driven content, S
The Power of Warm-Up Offers: Guiding Your Audience Toward Your Big Thing
In this episode, we dive deep into warm-up offers—what they are, why they matter, and how they help bridge the gap between cold followers and ready-to-buy clients. You’ll learn how to build strategic, trust-building offers that prep your audience for your main transformation. Plus, I’ll walk you through my P.R.E.P. framework to help you create a warm-up offer that actually converts.Whether you hav
Waitlists That Convert: How to Build Hype, Warm Leads, and Sell Before Doors Open
Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join, and the difference between a “promo period,” a “waitlist only-sale” window, and your public launch. You’ll hear real benchmarks I use when forecasti
Q&A: "Starting Fresh: Building & Warming Up a New Audience"
In our first-ever Q&A episode of The Warm Up podcast, we're diving into listener questions about audience building, visibility, and launching.We chat about what it looks like to pivot into a new niche, grow an audience from the ground up, and create warm-up campaigns that actually lead to sales. We also explore why building trust matters more than chasing follower counts, how to share your
Work in Public: The Secret to Launching with a Ready-to-Buy Audience
In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public.Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real, messy, mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors.You’ll l
Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience
In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ads, or shouting from the rooftops.We get into:How she transitioned from scattered freelance work to a clear signature offerThe visibility + warm-up str
7-Figure Warm-Up Strategies with Georgia Draws a House
If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way.In this episode of The Warm Up, I’m chatting with Georgia Draws a House, who scaled her creative business to seven figures (without working Fridays), and she’s sharing the warm-up strategies that actually move people from “watching” to “buying.”We talk broadcast channels, cl
What Launching Your Own Way Looks Like
Hear reviews from some of our students. Join Launch Your Own Way: https://cominguproses.co/lyowGet The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig
Launch Messaging Secrets with Hollie of Latitude Lane
In this episode, I sit down with Hollie, a creative copywriter behind Latitude Lane and my co-coach in the Launch Your Own Way program. Hollie shares how she successfully launched her email marketing program — filling 8 of 10 spots in a short window — with a waitlist of just 110 people and almost no social media presence. We dig into her practical strategies for building a waitlist through a well-
Alice Bjorkstrand: Warming Up For Your First Ever Course
In this episode, I'm chatting with Alice Bjorkstrand, a Meta Ads expert and course creator, about transitioning from one-on-one services to a successful course launch. Alice shares how she warmed up her audience effectively, refined her messaging over multiple launches, and strategically evolved her offer from done-for-you services into a profitable group program. Tune in for insights on using
Michelle Ong (Hello Lemon): From Cold Audience To Consistently Sold Out Launches
In this episode, Michelle shares her journey from almost quitting her business to building an 8K launch with just 45 people on her waitlist. Discover how this social media content strategist transformed her business by focusing on genuine connection over follower count. Plus, Michelle gets real about pivoting her entire audience, moving from brick-and-mortar clients to online entrepreneurs, and ho
It's Not a Content Problem, It's a Heat Problem
Your lack of sales isn't a content problem - it's a heat problem. In this first episode of The Warm Up, we're breaking down why more followers and higher engagement don't necessarily lead to more sales. Learn how to map out your warm-up strategy using the upside-down triangle framework, understand your current audience heat level, and start planting the seeds for future sales. Stop
Recommended
English with Olivia | Slow Conversations & Vocabulary
Stand In The Circle
SLOW ENGLISH PODCAST (A1-A2) With Subtitles | Daily Videos | English With Us Podcast
Learn English A2 with Daily News | Simple English Listening Practice
پلی لیست | PlayList
Conspiracy Files with Paige Carter
Bad Friends
Learn 50 English Phrases While You Sleep | Everyday English Phrases & Vocabulary
This Past Weekend w/ Theo Von
Dateline NBC
Back to the 80s Radio
Crime Stories with Nancy Grace
