This podcast is aimed at experts and consultants who want to increase their rates, profitability, and efficiency. It encourages building a 'freedom first' business that doesn't rely on employees. The show offers practical advice and a mindset shift for service providers looking to break free from traditional agency models.
Episodes
333. Wes Wheless on Turning Corporate Expertise Into an Independent Consulting Business
After more than 20 years in corporate roles and two consecutive tech layoffs, Wes Wheless found himself asking a question a lot of new independent consultants face: Without the company name and job title, who am I, what do I do, and where do I fit?Then someone in his network approached him with a problem that matched his experience. Suddenly, Wes wasn’t an employee whose expertise was get
332. Do You Know What a Million-Dollar Business Looks Like?
I was talking to one of my more advanced students recently. She's booked out months in advance, her systems are dialed in, her clients are super happy, she can take vacations without worrying about everything falling apart, and she doesn't work on Fridays. And yet she's convinced her next step is to start hiring people, and maybe go for a million dollars. Why? Somebody had asked her, “Wha
331: AJ Harper on How to Write a Book People Actually Read
Most experts begin writing a book by thinking about everything they want to say. But according to AJ Harper, that is exactly where authors can go wrong. A book isn’t about something. A book is for someone.In this conversation, AJ explains why the reader’s transformation should guide every decision you make, from which ideas belong in the book to how you organize and market it. We talk abo
330. David Newman on Building Market Eminence in an AI-Driven World
Being great at what you do is no longer enough to make you stand out. In a world drowning in noise, competition, and AI-generated sameness, your prospects need a reason to notice you, remember you, trust you, and ultimately choose you.David Newman calls that market eminence. It combines visibility, resonance, and brand preference so that you become more than one of many qualified options.
329. The Advil Method for Selling Without the Ick
Gross. Pushy. Slimy. A sweaty guy in a cheap blazer. That’s what came back when Pia asked a room full of business owners how selling makes them feel. And here’s the problem: sales is the lifeblood of your business. If the most important thing you do is the thing you dread most, that’s going to cost you.In this episode, Pia digs into why selling feels so icky, and it’s not what you think.
328. The Second Business You Didn’t Know You Started
About 10 years ago, I created a more affordable way for people to work with me. We were selling $20,000 branding projects, and plenty of people told me they wanted our help but couldn’t afford us. So I created a DIY program that taught the same process for somewhere between $500 and $1,000.I assumed it would be easy to sell. It wasn’t. After more than a year of investing time, money, and
327. Stacey Brass-Russell on Why Strategy Alone Won’t Grow Your Business
You can have all the right strategies, but if your fears, beliefs, and stories keep you from actually using them, they aren’t going to grow your business. That’s why Stacey Brass-Russell describes herself as a transformational coach. She helps people understand that creating a different result requires change, and human beings are wired to resist change even when we desperately want the o
326. Your Most Expensive Offer Might Be Your Worst One
Most people assume that a $15,000 project is automatically better than an $8,000 project. But a higher price does not necessarily mean more profit. In fact, it often means the opposite.Years ago, I worked with someone named Sean who was trying to sell more of his $15,000 full-service projects and fewer of his $8,000 packages. When we ran the numbers, he discovered that the $8,000 package
325. Lieve Hendren on Finding More Joy, Flow, and Focus at Work
Early in her career, Lieve Hendren spent her days working with consulting executives in high-pressure environments and her nights performing as an opera singer. She began using the performance psychology techniques she learned onstage to help herself and her teams handle stressful meetings, improve their work, and perform at a higher level.But that constant pressure eventually took a toll
324. Booked Out and Still Broke
You're booked out for months. You're closing good clients. From the outside, it looks like you've made it. So why are you still stressed about money, still wondering where the next client comes from, still white-knuckling it?In this episode, Pia goes back to the year her business brought in almost $250,000 and still landed her $40,000 in credit card debt, and explains why that paradox sho
323. Sara Connell on Accessing Your Creative Genius in the Age of AI
If you’ve been feeling cognitively overloaded by AI, social media, and the relentless pace of everything right now, this episode is for you.Sara Connell’s new book, The Download: Train Your Brain. Unlock Your Genius. Create Miracles, explores how we can move beyond the mental noise and get into a state where clarity, creativity, and innovative ideas can actually find us.In this conversati
322. Rebecca Tolbert on Working With Your ADHD Brain, Not Against It
If you know you’re capable of great work but still struggle to start tasks, stay organized, or follow through consistently, it can be easy to wonder what’s wrong with you.For people with ADHD, that gap between potential and output can create years of shame and self-criticism. Rebecca Tolbert explains why ADHD is better understood as a dysregulation of executive functioning and why it can
321. What No BS Mastery Actually Is and Who It’s For
Maybe you’re pricing by the hour, writing free proposals that go nowhere, or juggling so many projects that none of them ever get your full attention.Maybe clients disappear in the middle of a project and return weeks later expecting you to drop everything. Or maybe you’re making decent revenue, but you’re still constantly working and never feel like you’re getting ahead.It’s tempting to
320. Chanaya Hancock on Building Business and Community Her Own Way
When Chanaya Hancock joined No BS Mastery, she had projects that seemed to last forever and no predictable way to bring in new clients. Most of her business came through referrals, which meant work arrived when it arrived, and she had very little control over the flow.She was also deeply skeptical about joining a group program. Chanaya didn’t consider herself a community person, disliked
319. Shauna Matkovich on Positioning Yourself as the Expert in the Room
When Shauna Matkovich joined No BS Mastery, she had already narrowed down what she wanted to do and who she wanted to help. But she was still taking on lots of different projects and struggling to turn her large network, speaking, podcast, and mailing list into the kind of work she actually wanted.Shauna also has one of the most challenging sales environments of anyone I’ve worked with. S
318. Marc Scheff on Finding a Way to Market That Actually Feels Aligned
When Marc Scheff joined No BS Mastery, his business was going, but it wasn’t predictable. He had one-on-one coaching clients, an artist community, and a retreat in the works, but he couldn’t clearly explain where his next clients were going to come from.Marc had tried going hard on social media, making educational videos, funny videos, and all kinds of different content. Some of it worked
317: Wes Wheless on Installing a Business Model That Actually Works
When Wes Wheless joined No BS Mastery, his pipeline had slowed down; he had turned most of his attention toward writing his book, and he was wondering whether he had already exhausted all the warm leads in his network.He had successfully sold two-week sprints, but believed he had hit a $3,000 price ceiling. He was also spending a lot of time on free sales calls that went nowhere. Then, du
316. Caitlin Lang on Building an Expert-Led Business in the Age of AI
When Caitlin Lang first joined No BS Mastery nearly three years ago, a long-term retainer had ended, the market had changed, and she had gone months without work. She was ready to try something different, even if niching down and changing her entire way of working felt scary.Caitlin decided to focus exclusively on branding and websites for women coaches, consultants, and solopreneurs. Onc
315. Tam Smith on Doing Less Better and Becoming Boringly Consistent
Tam Smith started her business in 2020, but every couple of years, she found herself running into the same problem: saying yes to everything, spreading herself too thin, and working all the time.She realized she had been chasing someone else’s definition of success. Instead of building the biggest team or the loudest business, Tam wanted something small, tight, profitable, and sustainable
314. Karen Taylor on Turning an Expensive Side Hustle Into a Real Business
Karen Taylor knew why she wanted to build her business. What she didn’t have was the structure to turn that purpose into something real.She had taken the courses, joined the communities, and gathered plenty of information. But she still felt stuck—and wondered whether she had waited too long to make it work.In this conversation, Karen shares how she went from feeling like she had an “expe
313. Beverly Cornell on Ditching the “Shoulds” and Finding Your Magic
Beverly Cornell started her business because she wanted freedom. Instead, she eventually found herself overworked, saying yes to everything, and letting her clients design the business for her.In this conversation, Beverly shares the journey from that version of her business to the one she has today. One that is built around her strengths, her personality, her visibility, and a whole lot
312. The Business Model for More Money, More Calm, More Life (The Future is Focus Series)
All summer, I’ve been talking about one idea: that simplicity and focus are not optional.Simplicity and focus are the harder, but better, choice and the fastest path to a profitable, sustainable expert business. And they only get more relevant as your business grows.If you want a business where you are not constantly feeling behind and overwhelmed, and where your success isn’t just in you
311. You're Solving the Wrong Problem. (The Future is Focus Series)
We live in a world with more business advice than ever before. Books, podcasts, courses, newsletters, social media. There's no shortage of information! So why do so many smart business owners still feel stuck?In this episode, I argue that the problem usually isn't a lack of information. It's that we're often solving the wrong problem. We all filter advice through our own experiences, inse
310. Why Your Next Client Isn't Coming From Your Content (The Future is Focus Series)
We hear so much about content marketing these days that it's easy to believe it's the only path to growing an expert business. But every time I ask a room full of business owners where their clients actually come from, the answer is almost always the same: referrals and personal connections.I believe we've become too focused on creating content and not focused enough on building relations
309. Amy Yamada on Why You Want AI to See You and How to Make Sure It Does!
Everything we knew about getting found on search engines has been upended by AI. It’s no longer enough to have a great SEO strategy to help people find you online. ChatGPT, Claude, Perplexity –– they need to see you too.Implementing GEO (generative engine optimization) is essential for getting your business surfaced and recommended by AI tools. Can you optimize being found by AI and still
308. This WILL Grow Your Business (The Future is Focus Series)
The experts I know who are the most profitable, the most referable, and the most confident in their work have all done this. They picked a focus, they got really good at it, and they stuck with it long enough for it to compound and build a reputation on it.That’s it. That’s the secret sauce.Today I want to talk about what that actually looks like in practice by sharing an example from my
307. What's More Important Than Gaining Clarity (The Future is Focus Series)
“I just want to get it right the first time.”I cannot tell you how many times someone has reached out to me for branding services when they don’t even have a business yet. They don’t want to make mistakes. They want everything to be perfect right out of the gate.And, yeah, don’t we all? It’s hard and scary to put something out there that you don’t feel is finished or tested. It can feel l
306. A Successful Business Is a Boring Business (The Future is Focus Series)
Successful business owners have to do the same things over and over, tweaking and refining as they go, until they have a clear, repeatable process that works.Issue is most entrepreneurs aren’t really wired to do the same things over and over again. We tend to be novelty seekers and risk takers, people who chase ideas and get inspired by new possibilities.So if you find yourself jumping fr
305. The Fastest Way to Make More Money (The Future is Focus Series)
Everybody wants more ease and less overwhelm in their business.So why do so many of us end up creating businesses that are exhausting to run?In this episode, I'm kicking off a special summer series (“The Future is Focus) by sharing one of the biggest lessons I've learned in 15 years of entrepreneurship: the path to more profit, freedom, and clarity isn't doing more — it's simplifying.I sh
304. Kris Byers on Leading Bigger Clients Without Losing Your Boundaries
I’m delighted to have today’s guest back on the podcast. When we last heard from Kris Byers, he told us about the incredible turnaround and evolution of his business since implementing the No BS Model. In eighteen months, he went from scared of investing in joining the program to quadrupling his income – with a third of the clients! I wanted to check back in with Kris because since that e
303. How My Students Are Building Confidence So Fast
We’ve all been there. You’re sitting across from someone you hope will hire you, there’s the potential for real money, and they ask you to do what they think is just a little bit of work on spec for free. Not to mention they want you to submit a proposal before they commit.You might have said okay and done that work, submitted that proposal, and crossed your fingers. Maybe you booked that
302. How My Students Are Building Momentum So Fast
Most people join a program like No BS Mastery for the content. They want the tactics, the frameworks, the method, the tools, the software. And we absolutely deliver on that.What people don’t always realize they need is community. Today, I want to share some student feedback and my own experiences that prove that our community is part of the program for a reason and it’s a key piece of bui
301. Why My Students Are Closing Clients So Fast
You know that moment when things finally click?When the sales conversations stop feeling awkward. When people instantly “get” what you do. When clients start showing up before you even feel fully ready. That’s what’s been happening inside my current No BS Mastery cohort, and honestly, I’m still fired up about it. And the crazy thing is that we are just five weeks into this program! So in
300. Emily Wilkins on Niching Down, Burning Out, and Coming Back Smarter
One of my star students, Emily Wilkins, joined me on the show a while back, to talk about how niching down blew up her business in the best way.She’s back today for another candid behind-the-scenes chat about where her business is now after several years of implementing the No BS Model. We’re digging into different ways she’s iterated her offerings within the model, what worked well, wha
299. The Freedom-First Business Model
These past few weeks, I’ve been talking about the pros and cons of different business models that are common for expert-based businesses. I’ve tried lots of different models, so I know firsthand the challenges of trying to make a business work with a model that may or may not fit with your business goals.We’ve gone over running a business with a team and a business selling low-ticket digi
298. The Digital Product Dream vs. Reality (No BS Edition)
In this week's episode of No BS Mastery, I'm pulling back the curtain on the "passive income digital product" dream — the good, the messy, and the stuff nobody warns you about.Because it’s a business model that I hear a lot of people gravitating towards when they’re struggling financially: the one to many model. It might be a digital product or a course, and even though those can be very
297. Think You Need a Team? Listen to This First.
At some point, you look at your workload and think: “I just need help.” Here’s the truth most people won’t tell you: Hiring employees doesn’t automatically give you more freedom or more profit. In fact, if you don’t fully understand the business model you’re stepping into, it can do the exact opposite.No one business model is right for everyone and every business model has its benefits an
296. The First Step I Never Skip (No Matter Who the Client Is)
I talk all the time about the power of using the Lead Product process instead of writing free proposals.But what if someone is ready to hire you right from the get-go, should you skip the LP? Wouldn’t doing the LP slow down the whole process and even put you at risk of losing the client?All this month, I’ve been answering some of the most common questions I got during my recent three-day
295. The Retainer Trap: Why Recurring Revenue Isn’t Freedom
Predictable income. Recurring revenue. Long-term client relationships. These are the reasons why retainer clients seem so appealing. Who wants to start from zero every month when you could have a committed client?But the truth is retainer clients don’t actually provide, let alone ensure, financial stability. They might actually keep you from having the kind of business and freedom you rea
294. Scope Creep, Sticker Shock and Endless Revisions — Solved!
What do I do when a client keeps changing their mind? What do I do when we're halfway through a project and they want to add five more things? What do I do when I present a price to a prospect and they get sticker shock and start trying negotiating with me or taking things out?These were the kinds of questions I heard in the Q & A sessions during a recent 3-day workshop. And while I c
293. Aga Siuda: The Power of Positioning in the Nonprofit Space
When people hear about the No BS business model for the first time, a lot of times their immediate reaction is, “Sounds great, but that would never work for me, my clients, my industry…”Aga Siuda is proof that anyone can make the No BS model work. And in this conversation, she shared how she effectively applied the model with nonprofit clients — with typical RFP-heavy requirements and lay
292. Erika Stanley: The Smart Way to Use AI (That No One Talks About)
Everyone is talking about AI all the time, but a lot of people are still unsure about how to use it and how to make it really work for them.Which is why I invited Erika Stanley back to the show. She is one of my star-students-turned- incredible-resource and coach within the No BS program, and she is our resident AI expert. She built an incredible tool for us that we’re rolling out in our
291. Lydia Savramis on Building a Business That Fits Your Life
This episode perfectly captures something I think a lot about: what does it actually look like to build a business that supports your life?My guest, Lydia Savramis, is someone who truly embodies that.Lydia didn’t start out in marketing or online business at all. She was running an orthotics practice, seeing patients all day, when she started a podcast as a creative outlet back when podcas
290: How to Scale Solo Without Falling Behind
All month, I’ve been taking you behind the scenes of my new program, No BS Mastery that helps you scale your expert-led business without hiring a team or burning out.In this episode, I’m talking about the thing that actually determines whether you get results or not. It’s not the content, or the strategy. It’s not even the tools. It’s the support structure.I’ve been coaching for over a de
289: The real reason people get stuck (and what I built to fix it)
People fail because they get stuck. They get stuck on implementation. They can’t figure out their messaging. They overthink their pricing. They spin their wheels, convince themselves they need to figure it out on their own and that it has to be perfect before they take action. And then they don’t move forward.Last week, I gave you a breakdown of the new program I’m launching on March 24th
288. The Rebuild: Why I’m Reinventing My Flagship Program
It’s official! My new book, Scale Solo, is out in the world! I’m very excited for people to get their hands on it and dig in.AND… I am also excited to be rebuilding and relaunching my flagship program, No BS Mastery, this month. Why would I do this to myself? Isn’t launching and marketing a new book enough work? Yes, it’s a lot of work. But it’s also the only thing that makes sense. And I
287: How to Hit Your Freedom Number: Lever 2
If you want to hit your financial and freedom goals, you can’t just charge more. You also have to change how you deliver.Today, I’m breaking down Lever Two of the No BS Business Model: decreasing delivery time. This is the missing piece for so many experts who raise their prices but still feel overworked, burnt out, and stuck.I learned this lesson the hard way. I once generated a quarter
BIG NEWS: Welcome to No BS Mastery!
This episode marks a major milestone and a powerful new chapter.We have officially rebranded the podcast to No BS Mastery, and in this behind-the-scenes episode, I share exactly why this shift is happening, what it means for you, and how it reflects the evolution of her work over the last decade.If you’re an expert, consultant, or service-based business owner who wants more freedom, simpl
Ep 286: How to Hit Your Freedom Number: Lever 1
If you’ve ever known you should be charging more but felt stuck on how to actually get clients to say yes, this episode is for you.In today’s conversation, I break down Lever One of the No BS Business Model: how to increase the real and perceived value of your offer so premium pricing feels natural, aligned, and ethical. This is the first step to closing higher-priced clients without pres
Ep 285: Your Freedom Number (And Why Your Revenue Goal May Be Wrong)
Most business owners are chasing a revenue goal that sounds good: six figures, $10-20K months. But those numbers are often vague, misleading, and disconnected from the life they actually want to live.In this episode, I introduce the concept of your Freedom Number: the true amount of revenue your business needs to generate to support your personal life and business without burning out.This
Ep 284: Help People See You As The Expert That You Are
Wouldn’t it be amazing if prospects actually saw you as the expert you are?The problem is many small business owners don’t feel like their clients really see, value, and respect that work. And this is a problem because not only does does it make it harder to close prospects, it creates all kinds of issues later that lead to projects running way over time and out of scope. What you’re miss
Ep 283: Gabrielle (Ral) Dolan: Tell Better Stories or Be Forgotten
I’ve got a very special guest from all the way on the other side of the globe to talk about how to tell the right story to make your message stick, why storytelling is more important than ever, and how AI can help.Gabrielle Dolan is a global expert and highly sought-after international keynote speaker and educator on strategic storytelling and real communication. Her clients include the O
Ep 282: 2026 Trends: Why “I Need More Leads” Is the Wrong Diagnosis
We all want quality leads in our pipeline. But these days, a lot of experts tell me they’re having trouble getting leads. The thing is, I don’t think that’s actually their problem. All the visibility in the world won’t help you if your real issue lies somewhere else. In this episode, I break down one of the biggest (and most expensive) mistakes I see smart, talented experts making: chasin
Ep 281: 2026 Trends: The Need To Be Undeniably Irreplaceably Human
This month, I’m talking about the major trends that I am seeing out in the world that are relevant to anyone whose business is selling their expertise.And lately I’ve been noticing something everywhere I go — in masterminds, at events, in rooms full of marketers, founders, and even AI experts. In a world where AI can crank out polished content in seconds, human relationships are becoming
Ep 280: The Trends Impacting Our Businesses in 2026
Welcome to 2026!If you’ve felt like things are all over the place lately — especially if you run a service business online — you are not alone. The pace of change right now is enough to make anyone feel fried.So to ring in 2026, I thought I’d spend January sharing some of my observations about larger trends in the business world, and how those are likely to impact small business owners, e
Ep 279: Molly Godfrey: How Service-Based Businesses Should Actually Use LinkedIn
Molly Godfrey is someone who I got connected to through our amazing No BS Agencies Mastery community. I have now personally worked with her, and she has shared her absolutely golden insights into content strategy with our community.She’s just too good and too valuable to not have on the podcast. You’re going to learn so much from Molly about how to make LinkedIn work for your service-base
Ep 278: Seth Godin With the No BS Mastery Community
I have a very special holiday treat for you!I am sharing my full conversation with Seth Godin from our No BS Agencies in-person retreat back in May 2025.Listening to Seth can really change the way you see your business and he shared so much wisdom and knowledge during this chat. I know you’re going to get so much out of it. We’re still talking about it regularly inside Mastery seven month
Ep 277: If 2025 Shook You, Listen To This.
A lot of us are feeling uncertainty heading into 2026. As humans, we like certainty. We want to feel like we have control over our lives. Not knowing what’s coming can be scary as hell. Things are all over the place right now, politically, economically, you name it, and if that’s making it feel extra hard to be a business owner right now, that’s fair and your feelings are valid. But we’re
Ep 276: The Impact of AI on Your Authority (The Truth Behind Building Authority Part 2)
I want to make the case for building your authority as essential to surviving and thriving as AI tools become more and more prevalent and sophisticated. Your ability to think and communicate critically and strategically is what will continue to set you apart from everyone else. How you communicate and build your authority in online spaces is also rapidly changing, and as much as I hate to
Ep 275: The Truth Behind Building Authority Part 1
What does it really take to become an authority in your space?If you’ve ever wondered why building authority feels slow, confusing, or downright impossible sometimes, this episode is going to feel like a deep exhale.In this first installment of a two-part mini-series, I’m pulling back the curtain on my 10+ year journey of building authority — what worked, what didn’t, what took way longer
Ep 274: Sara Chambers: A Conversation About Bodies, Business, and Being Brave
Sara Chambers is back to celebrate the launch of her new book, Do It Fat: An Unapologetic Guide to Taking Up More Space Regardless of Your Size. She has done incredible work opening herself up for her own growth and for the good of so many others around her. I am so excited for you to learn more about Sara and her message.Sara Chambers is a brand strategist, TEDx speaker, best-selling aut
Ep 273: Thoughts About the Coaching Industry (Big Changes Are Afoot: Part 3)
All this month, I’ve been getting real about the changes that are happening in my business.There have been so many decisions to be made about how to market, how to design offers, and how I can best help people really do the thing I’m teaching them to do. Here’s the thing, I don’t really think of myself as a coach, even though I’ve been in the coaching industry for years. I tend to think o
Ep 272: My Challenges With Marketing (Big Changes Are Afoot: Part 2)
As we’re making big changes in the business, I’m reworking our marketing language and it is bringing up all sorts of feelings for me. I’ve internally struggled with marketing throughout my career. I want to give people all the nuance behind what I’m offering, but nuance doesn’t tend to fit into an attention-grabbing soundbite. And then I get into my head about it, worrying that I’m someho
Ep 271: Big Changes Are Afoot: Part 1
Building a business is not always sunshine and roses. There are hard decisions and challenges, and sometimes the hardest part of all is dealing with the trash talk in our own heads.Last month, I told you about the No BS Clients Lab, but that’s not the only shift in our business that’s coming down the pipeline. I’m super excited about the direction we’re going, but I’d be lying if I said I
Ep 270: Carly Jefferson Takes Imperfect Action and Turns Everything Around
Today, I’ve got an amazing interview with someone who has built not one, but two businesses with us inside No BS Agencies Mastery.And she’s done it by jumping in and taking action quickly, even when it isn’t perfect, and being able to learn and pivot as she goes. If you’re hungry to shift your business in a short amount of time, Carly Jefferson sets an incredible example.Carly Jefferson i
Ep 269: Inside the No BS Ecosystem: How We Help You Win
This month, I’ve been giving you a behind the scenes look at our new No BS Clients Lab.I’ve talked about why I decided to create a low-investment way for you to access our game-changing lead product process, who the Lab is for, and how it’s structured to help you find and close more premium clients so that you can have the profit in your business and the freedom in your life that you’ve a
Ep 268: The No BS Clients Lab: Why It’s All About Execution
This month I’ve been taking you behind the scenes of our new offer, the No BS Clients Lab. Over the last couple of episodes, I’ve dug into why I decided to make this big shift in my business and why I wanted to make this new program as accessible to as many people as possible.In this episode, I share the details of what you can learn inside this low-cost membership and the results we’re a
Ep 267: Burning Down the Old and Building Something New (Part 2)
In June, I made the executive decision to do something bold (and maybe a little crazy) with my business.In the previous episode, I dug into how the business has evolved from being an agency to teaching and supporting agency owners as they implement the model we developed. And I talked about when and how I realized that No BS Agencies Mastery needed to make a bold move.In this episode, I d
Ep 266: Burning Down the Old and Building Something New (Part 1)
Big changes are afoot at No BS Agency. Why mess with something that works? It’s a risk, and trying something new can be scary, but taking leaps and doing hard things is part of having a sustainable business. This month, I’m going to dive into the whys and hows of shifting our business model and our offerings. In this episode, I share the background and the thinking behind it at this stage
Ep 265: Greatest Hits: Marsha Shandur Shows Us How to Tell a Story
I’ve been revisiting some of my favorite and most-listened episodes, this month. And in this episode, I’m bringing back this conversation with Marsha Shandur. Just listening to her tell stories inspires me to dig deeper and I know she’ll make you want to be a better storyteller too.Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling a
Ep 264: Greatest Hits: The Pricing Strategy That Gets You To Profit and Freedom
How do you set your pricing?This month, I’m revisiting my all-time most-listened episodes and in this episode, we’ve got one of my favorites. I break down why your current pricing strategy may not be giving you the profit and freedom you were after when you started your business. And I give you instead the formula that will let you hit your financial goals without working yourself into th
Ep 263: Greatest Hits: Laura Belgray on Writing What Others Won’t Say
This month, I’m rerunning some of my favorite and most listened-to episodes of all time. This conversation with Laura Belgray is such an inspiration. She’s a great storyteller and a shining example of the power of finding your unique voice so that your work is unmistakably you, no matter what.Laura Belgray is an award-winning copywriter, founder of Talking Shrimp, and author of Tough Titt
Ep 262: Greatest Hits: How To Get Clients
How do I get the right clients?That’s the number one question I get from service business owners. Which makes sense, because being able to attract and close clients is a fundamental part of any service business. If you can't do it, you won't have a business. So obviously it's one of the most important things that you need to know how to do. That’s why today, I’m returning to one of my mo
Ep 261: Leslie Silverman and Daniel Sanders: How Firing Every Client Led to Their Best Year Yet
The story of Leslie Silverman and Daniel Sanders of Hive180, shows what is possible when you fully commit to implementing the No BS model. Leslie and Daniel went “all-in” and the results have been incredible to witness.Leslie Silverman is the co-founder of Hive180, a brand transformation studio known for helping certified pros break away from their industry’s status quo. With 25+ years of
Ep 260: What if your job isn't to solve a problem but to cause one?
What if your job isn’t to solve a problem, but to cause one?I know, causing problems sounds like the last thing you want to do in your business or in your life. Most of us were taught to show up and help fix problems.But in this clip from our fireside chat with Seth Godin at the No BS Agencies Mastery retreat, Seth explains that the people who are really winning in business and in influen
Ep 259: Why Your Work Isn't Selling Itself
This month, I am sharing some of my favorite moments from my interview with Seth Godin that took place at our No BS Agencies Mastery retreat in May.Along with Seth’s incredible expertise and wisdom, I’m adding my reflections on how those truth bombs connect to the core strategies we teach inside Mastery.In this episode, we dive into why people actually buy (or don’t buy) your services. A
Ep 258: Was it a good decision? Or was it luck?
This month, I am sharing something very special with you.At our May 2025 No BS Agencies Mastery retreat in Brooklyn, I got the one and only Seth Godin to speak as our expert guest. In our private fireside chat with No BS Agency owners, Seth did what he does best, and dropped wisdom left and right.It was electrifying. Everyone in the room was furiously taking notes the whole time.So I’ve g
Ep 257: Heidi DeCoux on The AI-Powered Future of Solopreneur Finances
Heidi DeCoux is someone I’ve gotten to know pretty well while she’s been growing her AI-powered tech company, Cashflowy. We want to improve our business processes so that we can provide more quality and value to our clients in the most efficient manner, and AI tools like Cashflowy can be a huge step toward making that happen.Heidi DeCoux is a serial entrepreneur who’s built four businesse
Ep 256: Jacob Kleinman Phillips: How a Chicken Suit Changed My Business
Jacob Kleinman Phillips is one student of the No BS Master program who I’ve been delighted to watch grow and blossom over the last few years. He is a shining example of our community in the way that he shows up full of energy, open and ready to share his wins, his challenges, to ask questions, and to support others. I am so excited for you to hear his story.Jacob is the founder of Touchpo
Ep 255: Back to Basics: Authority Machine
It’s every business owner’s dream: An email pops into your inbox from an excited prospect who is just dying to work with you. That doesn’t happen by accident.That only happens when you've put time and effort into building an entire ecosystem dedicated to attracting new people into your orbit. It’s called an Authority Machine. It attracts clients to you so that you’re responding to excited
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