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No BS Mastery Podcast

No BS Mastery Podcast

Pia Silva 322 Episodes Sep 17, 2026

This podcast is aimed at experts and consultants who want to increase their rates, profitability, and efficiency. It encourages building a 'freedom first' business that doesn't rely on employees. The show offers practical advice and a mindset shift for service providers looking to break free from traditional agency models.

Episodes

318. Marc Scheff on Finding a Way to Market That Actually Feels Aligned
318. Marc Scheff on Finding a Way to Market That Actually Feels Aligned Sep 17, 2026 1700 When Marc Scheff joined No BS Mastery, his business was going, but it wasn’t predictable. He had one-on-one coaching clients, an artist community, and a retreat in the works, but he couldn’t clearly explain where his next clients were going to come from.Marc had tried going hard on social media, making educational videos, funny videos, and all kinds of different content. Some of it worked
317: Wes Wheless on Installing a Business Model That Actually Works
317: Wes Wheless on Installing a Business Model That Actually Works Sep 14, 2026 1452 When Wes Wheless joined No BS Mastery, his pipeline had slowed down; he had turned most of his attention toward writing his book, and he was wondering whether he had already exhausted all the warm leads in his network.He had successfully sold two-week sprints, but believed he had hit a $3,000 price ceiling. He was also spending a lot of time on free sales calls that went nowhere. Then, du
316. Caitlin Lang on Building an Expert-Led Business in the Age of AI
316. Caitlin Lang on Building an Expert-Led Business in the Age of AI Sep 10, 2026 1650 When Caitlin Lang first joined No BS Mastery nearly three years ago, a long-term retainer had ended, the market had changed, and she had gone months without work. She was ready to try something different, even if niching down and changing her entire way of working felt scary.Caitlin decided to focus exclusively on branding and websites for women coaches, consultants, and solopreneurs. Onc
315. Tam Smith on Doing Less Better and Becoming Boringly Consistent
315. Tam Smith on Doing Less Better and Becoming Boringly Consistent Sep 9, 2026 1809 Tam Smith started her business in 2020, but every couple of years, she found herself running into the same problem: saying yes to everything, spreading herself too thin, and working all the time.She realized she had been chasing someone else’s definition of success. Instead of building the biggest team or the loudest business, Tam wanted something small, tight, profitable, and sustainable
314. Karen Taylor on Turning an Expensive Side Hustle Into a Real Business
314. Karen Taylor on Turning an Expensive Side Hustle Into a Real Business Sep 3, 2026 1910 Karen Taylor knew why she wanted to build her business. What she didn’t have was the structure to turn that purpose into something real.She had taken the courses, joined the communities, and gathered plenty of information. But she still felt stuck—and wondered whether she had waited too long to make it work.In this conversation, Karen shares how she went from feeling like she had an “expe
313. Beverly Cornell on Ditching the “Shoulds” and Finding Your Magic
313. Beverly Cornell on Ditching the “Shoulds” and Finding Your Magic Aug 27, 2026 2105 Beverly Cornell started her business because she wanted freedom. Instead, she eventually found herself overworked, saying yes to everything, and letting her clients design the business for her.In this conversation, Beverly shares the journey from that version of her business to the one she has today. One that is built around her strengths, her personality, her visibility, and a whole lot
312. The Business Model for More Money, More Calm, More Life (The Future is Focus Series)
312. The Business Model for More Money, More Calm, More Life (The Future is Focus Series) Aug 20, 2026 1177 All summer, I’ve been talking about one idea: that simplicity and focus are not optional.Simplicity and focus are the harder, but better, choice and the fastest path to a profitable, sustainable expert business. And they only get more relevant as your business grows.If you want a business where you are not constantly feeling behind and overwhelmed, and where your success isn’t just in you
311. You're Solving the Wrong Problem. (The Future is Focus Series)
311. You're Solving the Wrong Problem. (The Future is Focus Series) Aug 13, 2026 1624 We live in a world with more business advice than ever before. Books, podcasts, courses, newsletters, social media. There's no shortage of information! So why do so many smart business owners still feel stuck?In this episode, I argue that the problem usually isn't a lack of information. It's that we're often solving the wrong problem. We all filter advice through our own experiences, inse
310. Why Your Next Client Isn't Coming From Your Content (The Future is Focus Series)
310. Why Your Next Client Isn't Coming From Your Content (The Future is Focus Series) Aug 6, 2026 1401 We hear so much about content marketing these days that it's easy to believe it's the only path to growing an expert business. But every time I ask a room full of business owners where their clients actually come from, the answer is almost always the same: referrals and personal connections.I believe we've become too focused on creating content and not focused enough on building relations
309. Amy Yamada on Why You Want AI to See You and How to Make Sure It Does!
309. Amy Yamada on Why You Want AI to See You and How to Make Sure It Does! Jul 30, 2026 1958 Everything we knew about getting found on search engines has been upended by AI. It’s no longer enough to have a great SEO strategy to help people find you online. ChatGPT, Claude, Perplexity –– they need to see you too.Implementing GEO (generative engine optimization) is essential for getting your business surfaced and recommended by AI tools. Can you optimize being found by AI and still
308. This WILL Grow Your Business (The Future is Focus Series)
308. This WILL Grow Your Business (The Future is Focus Series) Jul 23, 2026 1685 The experts I know who are the most profitable, the most referable, and the most confident in their work have all done this. They picked a focus, they got really good at it, and they stuck with it long enough for it to compound and build a reputation on it.That’s it. That’s the secret sauce.Today I want to talk about what that actually looks like in practice by sharing an example from my
307. What's More Important Than Gaining Clarity (The Future is Focus Series)
307. What's More Important Than Gaining Clarity (The Future is Focus Series) Jul 16, 2026 1153 “I just want to get it right the first time.”I cannot tell you how many times someone has reached out to me for branding services when they don’t even have a business yet. They don’t want to make mistakes. They want everything to be perfect right out of the gate.And, yeah, don’t we all? It’s hard and scary to put something out there that you don’t feel is finished or tested. It can feel l

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