Copywriters Podcast
Copywriters Podcast shares copywriting lessons from David Garfinkel, covering techniques, strategies, and insights for writing persuasive copy. Each episode offers practical advice for marketers, entrepreneurs, and writers, with a focus on real-world examples and tips to improve your copywriting skills.
Episodes
The Magic Power of DON’T
Nathan came up with the idea for this show, and it started, of all places, in his mom’s kitchen.Here’s what happened: If Mom says dinner will be ready in 30 minutes, Nathan is much less likely to go digging through the fridge.So if she wanted to stop him from digging through the fridge, she wouldn’t have to say a word about the fridge. She could just start cooking dinner.Think about that for a sec
The Master Key To Persuasion
I was rummaging around on youtube when I came across this video with an outrageous claim:“This book literally teaches you to think like a Harvard lawyer.”My skepticism shot into high gear, but when I watched the video, from a youtube educator named Stephan L. Petro, I saw he was on the level.I’ll tell you about the book in a minute. It’s really valuable for any copywriter, because it will help you
More Screenwriting Secrets For Copywriters
This week I had a great conversation with a Hollywood screenwriting coach and screenwriter himself, and it reminded me about how much people in Hollywood know that copywriters can learn and use.One of his most important points was there are structures that make stories work. Not rigid formulas or two-dimensional templates, but guidelines with benchmarks that have proven time and time again to act
Old Masters Series, Advertising’s Founder, Albert Lasker Part 3
Today we’re continuing with Part 3 of our Old Masters Series, focusing on the contributions of Albert Lasker. That’s because in 1898, Albert Lasker arrived in Chicago to work at Lord and Thomas, which he took over in only a few years.And what Lasker and the copywriters he hired would do over the next 10 years would change the course of advertising.We’ve covered lessons in Parts 1 and 2 of this Old
Will AI Shopping Make Copywriting Obsolete?
The world of copywriting and ecommerce almost changed forever last September 29, when Open AI launched something called Instant Checkout.This new service was designed to let you seamlessly buy something right from Chat GPT.Instant Checkout crashed and burned over the next six months for a number of reasons.One, the infrastructure wasn’t there to let it happen. It was launched before there were eno
Part 2- Old Masters Series, Advertising’s Founder, Albert Lasker
Today we’re continuing with our Old Masters Series focus on the contributions of Albert Lasker. This is Part 2.Lasker is the one person in history who, more than anyone else, created the foundation for what advertising is today—at least direct response advertising.On today’s show, we’re going to review some more of the most important lessons we have learned resulting from his innovations more than
Old Masters Series– Advertising’s Founder, Albert Lasker
Albert Lasker didn't just become one of advertising's biggest names—he helped invent the way modern direct response marketing works.In this episode of the Old Masters Series, we explore the principles that transformed advertising from clever announcements into measurable sales systems. You'll hear the stories behind the ideas that influenced generations of copywriters, from Claude Hopk
Copywriting Secrets Of
Human Nature, With Andrew Gould
Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing compared to that of Dan Kennedy.He looked up Dan and found what he had to say interesting. But he didn’t become a copywriter or a marketer at the time. Instead, he finished his degree and went from job t
Sales- Friendly Content Marketing
Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it.Basically, social media encourages you to crave attention and approval, instead of get results.Nathan asked me if we could a completely different version of the show, where we focus on including direct response elements in our content marketing.I thought that was a great idea!
A-List Copywriter Bullet Secrets, With Kim Krause Schwalm
Our returning champion today is Kim Krause Schwalm, and she is going to share some amazing and unique information with you.The late Clayton Makepiece, a legend himself in copywriting, said, and I quote: “Kim Krause Schwalm is one of the hottest copywriters alive.”Here’s a little background:Kim was always a marketer who could write copy. Before she launched her freelance career in 1998, she spent y
Why Your Content Isn’t Getting You Buyers
If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means.It really depends on your point of view.Well, we have a point of view on this podcast, and it is the point of view of direct-response copywriting.Now, to be sure, not EVERY word you write is part of a sales letter, even from our point of view.But e
The Missing Piece That Supercharges Copy
Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem.I did last week, and it led to all kinds of crazy thoughts.I was on Twitter/X, and I discovered this post by lesser known but A-plus screenwriting expert Tom Vaughan, who has written eight films.On Twitter/X, he wrote:I have noticed many younger writers prefer to forgo a romance in their screenplay. T
The Best Type Of Ad To Use In 2026
If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you.Things really are changing.Our special guest a few weeks ago, Mike Pavlish, pointed this out. He noted that “ugly” ads were outperforming “pretty” ones–that is, user-generated content, UGC, homemade ads of a sort, were vastly outperforming slick, polished, high-production-
Screenwriting Secrets For Copywriters
People always talk about opening your copy with a story, but most of the time, when you say what kind of story, they’ll look at you like you’re an idiot and say, “Hero’s journey, of course,” like there were no other viable options.Well, the problem with that is, the way the great purveyors of hero’s journey stories, Hollywood Screenwriters, use them is as a macro story. The whole two hour movie is
The Surprising Truth About Learning Copywriting
Think about these two things:First, learning to write copy, andSecond, then actually writing it.Wouldn’t it be nice if those two things, learning to write copy and then doing it, were free of confusion, anxiety, and terror?That was the burning question that started me on the path of mentoring copywriters. I wanted to make it happen. Because early on, I had such a rough time learning myself.Learnin
Old Masters Series Copywriting 101 Part 4
Today we have the fourth and final installment of our hit Old Masters Series segment, Copywriting 101. We’ll be talking about the last seven fundamentals.And if that little voice in your head is asking, “What the heck are we doing reviewing fundamentals?!”, let me remind you of what basketball legend Michael Jordan said: “Get the fundamentals down and the level of everything you do will rise.”It’s
10 Direct Marketing Trends, With Super Copywriter Mike Pavlish
Our returning champion Mike Pavlish has written dozens of VSLs that have brought in $10 million or more. In fact, over the last 30 years, Mike’s copy has brought in over $810 million in sales. And his work is still bringing in the big bucks today.How good is Mike? On his website he’s got testimonials from legends like Gary Bencivenga and Bob Bly. But this one from an eye doctor named David Tavel,
New Mindset For Copywriting
We’re going through massive and disruptive upheavals all over the place, and of course copywriting is no exception.I’m seeing the need for a complete mindset shift to survive, thrive and even dominate in copywriting.It’s curious to me that the mindset shift is a return to the garden. I know that phrase means a lot of things, depending upon your background.What I mean by a return to the garden is,
Copywriting 101, Part 3– Old Masters Series
As we return to our hit Old Masters Series segment, Copywriting 101, I’d like to let you know that the first edition of John Caples’s book Tested Advertising Methods was published in 1932–that’s 94 years ago!Caples updated the book more than once over the decades–the last edition was published in 1998.But the interesting thing is, over that 60 plus year span, the fundamentals remained the same. An
Next-Level Skills Every Copywriter Needs
The future for copywriters and AI is pretty clear:AI will not replace copywriters.But… copywriters who know how to use AI will replace those who don’t.Sounds simple enough.However, once you get into it, you realize using AI to create copy that converts sounds easier than it is.And the question boils down to: How do you do it?I’ve been wrestling with that question for a couple years now, and I’ve f
Copywriting 101, Part 2– Old Masters Series
Once again we’re back to our Copywriting 101 segments in the Old Masters Series, picking up where we left off a couple weeks ago.This is about copywriting fundamentals. It never hurts to review them, and if you weren’t grounded in fundamentals to begin with, it’s never too late to learn what they are.One of the best sources of an expert list of the fundamentals is John Caples, in his book Tested A
Introducing 7 Types Of Microstories
Let’s talk about something small.Very small.Small enough that most copywriters are forced tooverlook it, most of the time.Because we’ve all been trained to think in termsof big persuasive assets.The sales letter… the long-form VSL… the casestudy… the big story that carries the whole argument.And those still matter.But that’s not what most of us are writing mostof the time.Most of the time, we’re w
Copywriting 101– Old Masters Series
The big secret of success, whether it’s in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals.The legendary basketball player Michael Jordan put it this way: “Get the fundamentals down and the level of everything you do will rise.”We’ve never done a show that just focused on copywriting fundamentals, so what better time than now
How Clive Cable’s Building An Agency With Virtual AI Copywriters
Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI and copywriting that frankly we haven’t seen anyoneelse do.For example, he has a story-lede generator that comes up with a big idea for asales letter or VSL, and then writes a unique story lede to star
How To Make Prospects Fall In Love, With Nathan Fraser
Dante Aligheri was a copywriter kind of guy. Rather than write in the stuffy, formal Latin which is what everyone else was writing in the 14th century, he wrote in the home boy people’s language of Tuscan.Dante’s masterwork was The Divine Comedy, and his last line was“L'amor che move il sole e l'altre stelle”Translated into English, he’s talking about Love–the kind of love that moves the s
The Visual Design CRISIS, And What Copywriters Can Do About It, With Lori Haller
It’s a full-blown crisis. As if writing copy wasn’t hard enough, there’s a new demand falling on the plates of copywriters more and more.And while maybe it’s not fair, it IS real. And it’s important that you know about it, and know what to do about it.Good news. We’ve got just the person to explain what it is and how to come out ahead, looking like a million bucks and being a hero, whether you wea
The Neuroscience Of Copy That Sells, With Clive Cable
These days people talk about neurochemicals a lot. Chemicals like dopamine, and cortisol, and the love chemical, oxytocin.I’ve always wondered how these chemicals are affected by copy, and how much it matters.So imagine my surprise when I discovered what our very special guest was doing! His name is Clive Cable, and he’s not only written a book about this, he has a complete system to evaluate copy
The One-Sentence Attention-Magnet Story
We’re really at a crisis point for a lot of marketers.It’s not just that ads keep getting more expensive.It’s that it just gets harder and harder to get and keep prospects’ attention.And with everything being engineered and optimized by AI and CRO, stuff ends up looking more and more the same. And that only works against you.You know you need to stand out–but how?Well, the best way to get and keep
Value-Based Copywriting, With Harlan Kilstein
Today’s show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients.We have a very special returning champion on the show today, Dr. Harlan Kilstein. He has just released a book called Value-Based Copywriting. Originally presented in a $997 seminar, this material has
Old Master’s Series: Walter Weir, The Copywriter WAY Ahead Of His Time
Life must have been at least a little frustrating for our Old Master on today’s show. His name was Walter Weir. He was a very active and successful copywriter and advertising professor, but he must have constantly run into resistance along the way, since so many of his ideas were ahead of their time.
Walter Weir was born in 1909 and he died in 1996. He published a couple of books which are near
Copywriting Goals For 2026
If you’re involved in copywriting in any way, you know right now we’re at an inflection point.
Things have been changing fast over the last two years, and show no signs of slowing down.
People who hire copywriters tell me it’s harder than ever to find a good one… yet people who write copy for a living, many of them, tell me it’s really hard to find good-paying work.
There’s clearly a disconne
Why Copywriter Alin DragWhy Copywriter Alin Dragu Fired ALL His Clientsu Fired ALL His Clients
It takes a lot of courage and a lot of confidence to do what our special guest today has done… and that’s fire all his clients and start an email-based business.
But Alin Dragu did just that, and he’s here to tell us about it.
He’s the best-selling author of the book Meaningful Marketing, he spent 5 years as direct of marketing at one of the fastest growing churches in the US, and 3 years as t
More Free Financial Copy Training, With Glenn Fisher
Last fall, our returning champion Glenn Fisher and his business partner Nick O’Connor teamed up with mega financial publisher Marketwise for a bold experiment:
Offer FREE training in financial copywriting to 12 people who competed for the spots. There were 500 people applied. Of the 12 who were selected, Glenn says, four were offered jobs… and two are being mentored by financial copywriting leg
The Awesome Marketing Power Of Signal, With Nathan Fraser
So a lot of people are building their brand by pouring tons of money into traffic… A/B testing… tracking every click… but deep down, you feel that something’s not landing.
It’s almost like you wonder if you’re coming across as desperate, rather than confident.
Maybe it’s time to take a look at a cherished assumption in online marketing:
Namely, that more information and more volume equals mor
Claude Hopkins’s Enduring Gift... Old Masters Series
What was discovered and perfected over 100 years ago, that is one of the most important marketing strategies online today?
We have a special Old Masters Series show today. It’s a hybrid between marketing discoveries of the early 1900s, and top moneymakers of 2025.
Our old Master is Claude Hopkins. Most people don’t realize that there’s a strong connection between two of the most important prin
Copywriting Secrets Of The Music Business, With Doug Pew
Our returning champion today, Dr. Doug Pew, is well known in two different worlds: The world of high-powered copywriting for online course creators, where he has done many six and seven figure launches.
And the other world where Doug is known is that of music. He is a composer whose work was actually performed at Carnegie Hall! And he wrote an opera that was performed at the Kennedy Center.
Th
Why You Need An Imaginary Friend
Do you have an imaginary friend?
Whether you do or not, today we’re going to talk about why a particular imaginary friend can solve one of the biggest problems copywriters are having today.
And that problem is, your copy’s not connecting with the right target group of prospects.
So your conversions are way lower than you’d like them to be.
Now, the perfect solution to that would be to have a
Why You Should Start Writing BEFORE You're “Ready”
Ever spend hours, just waiting for the “perfect time” to start writing?
Maybe first you decide to do a guided visualization. Or answer a few emails. Could be that there’s that perfect song that always gets your juices flowing… or a motivational youtube video you love…
Well…
Here’s a tip: Don’t wait and don’t find an excuse to do something else.
Just start.
I know it sounds crazy. Maybe imp
AI Finds Buried Treasure, With Cath Reohorn
What if you found you were sitting on tons of money that you didn’t even know about?
It sounds like the beginning of a new Netflix series, right?
But this happened in real life to our returning champion, Agency owner and entrepreneur Cath Rehorn.
She will be the first to admit that numbers are not her. She’s a words and people person, not a data ninja.
But she developed a conversation with C
Primal Intelligence and Storytelling, With Dr. Angus Fletcher
Our very special guest today is Angus Fletcher, professor of story science at Ohio State’s Project Narrative. His research has been called “life-changing” by Brené Brown and “mind blowing” by Malcolm Gladwell; has been endorsed by psychologists, neuroscientists, and doctors such as Martin Seligman and Antonio Damasio; and has been supported by institutions ranging from the National Science Found
Easy Way To Create Great Sales Stories, With Tom Ruwitch
A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to sell, as well.
In 2001, Tom founded an email marketing business called MarketVolt. This was very early in the online business revolution.
His company licensed their software to businesses worldwid
AI: The Bigger Picture, with Sam Woods
As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI.
People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, and others confidently predict unmitigated disaster.
But how many of these people are talking from actual in-the-trenches experience? Who can take the long view based on what they’ve actually done an
Secrets of Coaching Copywriters, With Matthew Volkwyn
Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success.
Matthew Volkwyn is a coach, copywriter, marketer and entrepreneur. He doesn’t just talk the talk; he walks the walk.
Matt has helped dozens of business coaches rapidly grow their own businesses with email marketing, a he’s built three si
The Missing Piece in Copy Brainstorming
Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one?
It has happened to all of us.
And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue.
Because the cheerful but inexperienced leader of the meeting has announced a rule:
“There are no bad ideas!”
Well, yes there are.
In that meeting,
Show Your Prospect A Compelling Future
Legendary NY Yankee Yogi Berra said it best:
“It’s tough to make predictions, especially about the future.”
He’s right, you know.
But there’s one important exception, and I don’t blame Yogi because, as talented a player and a coach as he was, Yogi wasn’t a copywriter.
So he didn’t know about the important exception we’ll talk about today: showing your prospect a compelling future.
Not every
Financial Copy U - The Inside Story, With Nick O’Connor
A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise:
Glenn told us how they put together a special program called Financial Copy U, which would train 12 copywriters ABSOLUTELY FREE on how to write copy for financial publishers.
With the understanding that
Building Belief In Copy, With Nathan Fraser
It’s the sure-fire strategy that makes you overconfident.
It looks like this:
The copy’s loud.
Aggressive.
Alpha-male on a double dose of adderall.
It’s practically SCREAMING at you to buy.
And you know what?
Sometimes it works.
But not most of the time. Especially these days.
Hyper-aggressive copy is just a huge risk you don’t want to take.
And here’s why:
While it’s true that pressu
Crash Course In Copywriting Psychology
Today we take a deep dive into the part of copywriting that people talk about all the time.
And even though people talk about this all the time, most of them don’t really understand it.
That is, psychology.
Not the kind of psychology you experience in a therapist’s office—although there’s a little bit of overlap.
Not what you’ll find in brightly colored grid of buyer personas.
Not mindset.
N
The One Key Copywriting Skill You Need (But Might Not Even Know About)
Sometimes copy fails because it’s just not executed well enough.
And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either.
But you can have all the fundamentals in place and done well, and sales can still fail to happen.
Why?
That would be because the strategy behind the copy was weak or even non-existent.
Today, we
Part 2-The Art of War, Copywriting Edition
Three weeks ago, we had a very special Old Masters Series show:
The Art of War, Copywriting Edition.
But we only covered half the book, so that made the previous episode
Part 1.
Today we cover the rest of the book, Chapters 7 through 13.
And that makes today Part 2.
Here’s what you need to know:
The Art of War was written by Sun Tzu (SOOON-tzeh) about 2500 years ago, as a treatise on military
Online Marketing Founder Ken McCarthy
In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers Trust in New York.
In his new book “How The Web Won,The Inside Story of How a Motley Crew of Outsiders Hijacked the Information Superhighway and Struck a Blow for Human Freedom,” Ken McCarthy writes:
12 Free Spots In Financial Copy Training!
$6.7 million.
That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024.
And now they’re making an offer so good we had to rush today’s special guest, top copywriter and best-selling author Glenn Fisher, on the show to tell you about it.
The offer is simple, yet overwhelming: FREE training from Marketwise to 12 lucky copywriters… and one of them will be
The Art of War, Copywriters Edition
Most copywriters know the classics of our field—but today we’re drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we’re unpacking Sun Tzu’s The Art of War—a book written over 2,500 years ago, yet still shaping strategy for business titans like Elon Musk and Marc Benioff.
While it was originally written as a guide to
Local Business Celebrity Advertising, with John Caprani
It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting.
But he’s come up with a fascinating specialty that’s worth paying attention to, and that’s Local Celebrity Advertising.
See, we all know what so-called “omnipresence” is online. That’s when your prospects see you everywhere, and so they become familiar with you, in
Smart, Practical Ways To Use AI, With Cath Reohorn
One way that AI can save you from expending massive amounts of blood, sweat and tears is a way that a lot of people aren’t using.
And that involves its incredible ability to analyze, find trends, and organize information.
On the face of it, all that sounds pretty boring and hardly applicable to copywriters and business owners.
But today’s returning champion, Cath Reohorn, has used her impressive
AI Copywriting Secrets
Can you picture yourself having the guts and imagination to bring 14 of the top copywriters in the business together to share their best action steps using AI to make money and/or save time?
I certainly couldn’t, but our guest today is an adventurous man and a successful copywriter-wrangler. Because he did it.
Please welcome John McIntyre, who recently invited me and a host of others. This was
EMERGENCY: SLAUGHTER OF FACEBOOK GROUPS
Yesterday, Facebook wiped out a bunch of groups without warning. And just like that, some creators lost their entire audience. That’s why today, we’re talking about the one platform you actually own — your email list.
Apparently some of the groups were deleted by accident and reinstated.
But others were deleted permanently.
No one outside of Facebook’s Menlo Park, California headquarters real
The One Top Copywriting Skill For The Future
With the rapid spread of AI, will there even be a future for copywriters?
Both new and experienced copywriters are plagued by that same question.
And it’s a good question.
Because there are plenty of solid arguments that go like this:
With the rapid growth of AI, soon there won’t be any need for human copywriters.
And in some cases, that’s 100% true.
The good news is, there are also some p
High-Powered Email Welcome Sequences, With Evelina Kaganovitch
When you turn a prospect into a customer, are you delivering and getting the most value you can?
A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don’t know what to say or how to say it.
Our very special guest today aims to change all that. She’s Evelina Kagonovitch, and she has gotten big numbers that should make you sit up and
How AI Can Run Your Business, With Sam Woods
Our returning champion is Sam Woods, who’s been using AI for business in very big ways since 2016.
That’s a lot longer than most people, including me. And Nathan.
And we’re both big fans of AI for copywriting!
But more important for today’s show, we’re big fans of Sam Woods!
And last time he was here, Sam gave us some highly valuable insights and hands-on tips for using AI with copywriting.
Bu
Alfred Adler’s Forbidden Psychology
In 1911, psychology pioneer Alfred Adler resigned from the presidency of a prestigious society in Vienna—and Sigmund Freud took it personally and deemed Adler an enemy.
It didn’t stop there. Freud continued to rail against Adler until Freud’s death in 1939.
The details of the dispute are kind of technical and petty, and we won’t get into them today. The effects, however, were massive: Because
Selling Them With Kindness, With Cath Reohorn
Nick Lowe had a big hit on the top 40 back in the day called “Cruel to be Kind.”
Interesting idea, but how about this one?
“Kind to be Kind.”
Now there’s a novel idea.
And it’s the guiding principle of copywriter and agency owner Cath Reohorn, who has taken this philosophy to £1 million/month in revenues for her clients.
So you don’t have to do the math, that’s about $1.3 million per month.
No
Evergreen Money Machine, With James Allen
What do you do if you’ve tried and tried, six times, and what you’re trying to make happen… never happens?
That was the dilemma facing our special guest today, James Allen.
“I built 6 different funnels and courses that didn't make me a penny until I changed my strategy,” he says. “Finally, I built one that sold for me in my sleep—on repeat.”
In my mind, that’s an evergreen money machine.
Jam
Instant Creativity Boosters
You can’t fake it. It seems like you can’t force it.
But when creativity shows up at the right moment — your copy comes alive.
Sometimes it’s the difference between a flat headline and a breakthrough idea. Between a click and a sale. Between a promotion that falls flat and a control that blows the doors off.
On the other hand, when it doesn’t show up — that’s when things get rough.
Here’s the t
Everyday Stories That Skyrocket Business, With Dumi Mabhena
For many people, actually doing a podcast is a lot harder than it seems.
A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past episode 3," and "of the few that continue, another 90% will quit after 20 episodes."
Here at Copywriters Podcast, we understand this, but to be honest, we just haven’t done a lot ourselves to solve th
Special Report–How AI Is Changing Copywriting
So a man says into his phone, “Siri, play Pizzetti’s Rondò Veneziano.”
Siri says, “Calling Roundtable Pizza.”
Pretty frustrating, right?
Well, that was what AI seemed like to me just one year ago.
Especially when it came to writing copy.
Completely out of the question.
But that has changed, in a VERY big way.
So for today, I’ve put together a special report on how AI is changing copywriti
Sam Woods, T.H.E. AI Copywriting Pioneer
One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he’s our very special guest today.
Sam has been in the game for nine years, while most of us haven’t been there half as long.
And I don’t know of anyone who’s been in it longer than Sam has.
He got started with machine learning in 2016 and generative AI in 2019. He was a pioneer in p
Pre-Launch Traps to Avoid with Brenna McGowan
What’s the opposite of a confident salesperson who makes it easy for you to buy?
A nervous salesperson who jumps the gun and makes you want to run away!
Today’s returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences.
Because besides the successful implementers, B
High-Level Copywriting Insider Info
Wouldn’t you love to have a confidential chat with a copywriter working at the highest levels of our business?
Well, we can’t provide the confidential part. This IS a podcast, after all, not a Signal chat.
But today’s guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter working on the highest levels of our business pa
How Copywriting is Different
It happens to all of us, and can you remember a time where you wondered:
“Is this really good copywriting? It seems like what I should write, but somehow it’s not clicking.”
Here’s why you wonder.
There’s a well-known saying from the Navy SEALs:
"Under pressure, you don't rise to the level of your expectations, you sink to the level of your training".
That goes far beyond the world of the
The Power of Your Core Marketing Message with John Jantsch
Our special guest today, John Jantsch, is going to tell you about what could be the single most valuable sentence you have in your business for getting clients and customers.
John’s the author of the Wall Street Journal best-seller Duct Tape Marketing, as well as three other books.
Now when John talks about “core,” I’m pretty sure he’s not talking about your abs, lower back, and hip flexors.
14 Ways to Make Your Copy Easier to Read
You could have written the greatest copy in the world. Perfectly targeted with a killer offer. Great price. Unique and highly desirable.
But I can tell you one way it is guaranteed NOT to work.
And that’s if nobody reads it.
Don’t laugh; it happens.
There are a couple more than a dozen crucial things you must know and consistently DO to make your copy as easy to read as possible.
Most peopl
Quantum Leap AI Prompts for Copywriting
Ever get frustrated with what happens when you try to get an AI to write something?
According to Google Workspace Labs, the average prompt people give an AI is nine words or less.
Nine words!
The AI needs a lot more information than that to do a decent job for you.
But the question is–what information?
Today, we’re going to take a look at how AI goes so very wrong for so many people—and giv
Parker Worth’s Storytelling Secrets For Social Media
Do storytelling skills REALLY make a difference for you?
Just ask our special guest today, Parker Worth.
Parker decided he had enough of high school at 16. His first job was cleaning toilets.
From there, he went to electrician school and, after a few years, got a job traveling around the world as an electrician.
But his own story really starts to take off when he discovers social media. That
Brand-New Ways To Use AI For Copywriting
Today we’re talking about three new ways to use ChatGPT for copywriters and business owners, and another development from another company which is a lot lower priced than ChatGPT’s a month for its premium service.
We’ll also talk a little about some other specific ways to use OTHER AIs, but a lot of our focus is on ChatGPT.
Now, to be clear, I wasn’t all that hot on ChatGPT 18 months ago. But in
Advance Copywriting Research Secrets, with Caleb O'Dowd
One meeting of the minds reigns supreme above all others in copywriting–and that’s when the copywriter understands and addresses the same thoughts that are most pressing in the minds of their best prospect.
Our returning champion today is the incredible Caleb O’Dowd. He was here a few weeks ago when he told us some closely guarded secrets from his book “Monetization: How To Optimize Sales Funne
What Copywriters Need To Know About Design, with Lori Haller
One of the greatest insiders in direct response today is not primarily a copywriter, but a graphic designer.
Actually, our returning champion Lori Haller is a designer… and so much more.
She works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr. Al Sears, Nutri-Health, KCI Communications
What REALLY Makes Copy Convert, With Billy Broas
27 Years Ago, pop singer Cher asked us this question:
“Do you believe in life after love?”
… and it promptly rocketed to the top of the charts, selling 11 million copies of the song.
Today, in 2025, a better question—especially for copywriters—is
“Do you believe in sales without belief?”
It’s a question our returning champion today, Billy Broas, has thought about a lot, and mastered the ans
Next-Level Proof For Copywriters
Two of the most confrontive words in a conversation are “Prove It!”
Nobody really likes to be challenged about how true what they are saying.
But when it comes to writing copy in the real world, you have to expect that prospects WON’T believe you.
In fact, the more they like a claim you make, the more skeptical they will be.
Why?
Because of human nature.
And also, because they’ve been disa
Winning The Inner Game Of Copywriting
Confidence in copywriting isn’t just about choosing the right words—it’s about embodying conviction in every line you write.
In this episode, we explore the hidden ways self-doubt seeps into your messaging, sabotaging conversions before your prospects even realize why. From subconscious hesitations to subtle linguistic hedging, you’ll discover how these confidence leaks silently erode trust an
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