Lash Biz Babes
A podcast for solo lash artists and beauty business owners who want to grow their clientele and business. Covers topics like lashes, business, marketing, mindset, empowerment, and community. Host Erica Schramm is a lash artist since 2014 and owns Beauty COR Pro, a social media management agency for salons and beauty businesses. Aims to help listeners build a full beauty clientele and create a life they love.
Episodes
147. The Opportunities You’re Missing by Playing Small
How many opportunities are you missing out on simply because you're afraid to put yourself out there?In this episode, I'm sharing a little bit of a vulnerable realization I've had lately: after YEARS of preaching about getting outside of your comfort zone, I've found myself feeling cringy about putting myself out there again. And it made me wonder...how much could we be holding
146. Lash Extension Allergies vs. Irritations: How to Tell the Difference
One of the most common questions lash artists face is: "Is my client having an allergy, or is it just irritation?"In this episode, I break down the key differences between lash extension allergies and irritations, why it's important to know the signs of each, and how to confidently troubleshoot client concerns while staying within your scope of practice.Drawing on nearly 12 years of
145. 3 Social Media Strategies That Are *Actually* Working Right Now for Beauty Businesses
If social media feels like a freaking full-time job, you're not alone! Between algorithm changes, endless trends, and trying to figure out what actually leads to bookings, it's easy to feel overwhelmed.In this episode, I shared three content strategies that are currently getting better engagement, reaching more local people, and helping you turn social media into real business growth! Th
144. Pricing for Profit, Building a Business That Fits Your Life & Why Social Media Still Matters with Valerie Ochoa
What if you stopped pricing your lash services based on what everyone else is charging...and started pricing based on the life you actually want to build?In this episode of Lash Biz Babes, I talked with Valerie Ochoa (@valthelashgal on IG) to talk about building a profitable lash business with intention. Val shares how a $800 lash training at 19 years old completely changed the trajectory of her l
143. Your Network Is Your Net Worth: How Relationships Can Change Your Lash Business
You've probably heard the phrase, "Your network is your net worth." ... But what does that actually look like when you're a lash artist or beauty professional?In this episode, we're talking about why building genuine relationships can be one of the most valuable investments you make in your beauty business, and why the opportunities that come from networking often can&apos
142. How to Turn First-Time Lash Clients into Loyal, Repeat Clients
In this episode, I broke down one of the most important (and often overlooked) parts of building a successful beauty business: client retention.Because let’s be real...your lash business isn’t built on one-time appointments. It’s built on repeat clients who trust you, come back consistently, and create stable, predictable income.In this episode, I share exactly what to say (and how to say it) to f
141. My Experience at International Lash Expo AZ 2026 + Is Attending Industry Events Worth It?
In this episode I’m giving you a behind-the-scenes recap of my experience at the International Lash Expo (ILE) on March 1st, 2026!This year I had the opportunity to attend as both a speaker and a vendor, which gave me a unique perspective on the event from multiple sides of the industry. I’m sharing what the experience was like, what the energy of the event felt like, and some of the biggest takea
140: The Lash Industry is in Desperate Need of Fresh Voices to Help Shape It Moving Forward
Do you feel like the lash and beauty industry is ready for fresh voices? Maybe that fresh voice is yours! In this episode, I share why I believe the lash world is craving fresh perspectives and real, hands-on experience from artists who’ve built their businesses from the ground up. There’s room for growth, and it starts with more of us speaking up.I also open up about what it’s like to grow as a s
139: The KEY to Booking NEW Lash or Beauty Clients
Are you posting and posting online and still not booking enough new clients? In this episode, I share the key to booking NEW clients in your area — and spoiler, it’s not about going viral or chasing huge follower counts. I walk you through the biggest shift that helped me grow my own books faster and why focusing on the right people matters more than impressing the internet.I also break down the s
138: Modern Branding for the Next Era of Beauty Businesses with Sydnee McGee
Why do some lash artists charge premium prices and attract dream clients while others struggle to stand out even with amazing skills? In this episode, I sit down with Sydnee McGee, an educator and business coach, to talk all about branding for beauty professionals. We dive into why visual branding matters beyond just pretty Instagram feeds, and Sydnee shares the exact strategies she uses to help l
137: Online Platforms and Tools to Use for Beauty Businesses - My Favorites & Honest Reviews
Which apps and online platforms are actually worth using in your beauty business? In this episode, I share my real experiences with the tech tools I’ve used over the years. From booking systems to content creation, schedulers, and online course platforms, I break it all down so you don’t have to learn the hard way like I did.I also talk about the bigger picture behind all of it - choosing tools th
136: The #1 Method to Grow Your Beauty Business FAST in 2026
Are you letting perfection slow down the growth you say you want this year? In this episode, I break down exactly what will move your business forward faster than anything else. I share real examples from my own journey, the messy starts, the cringey moments, and why waiting until everything feels “ready” is usually the thing keeping you stuck.If you’ve been overthinking, second-guessing yourself
135: Reset Your Mindset and Recover from Burnout as a Beauty Business Owner in 2026
New year, new ENERGY! We are not dragging burnout into 2026. In this episode, I talk honestly about burnout after the holiday rush. Not the cute kind. The kind that makes you question everything. I share what burnout has looked like for me across offering beauty services, podcasting, and my social media management business, and why a simple break isn’t the fix we want it to be.I get into boundarie
134: Building Your Beauty Business in a Rural Area + Montana Esthetics Conference with Broox Chandler
Does building a beauty business in a small town come with a whole different set of rules? In this episode, I sit down with Broox, a longtime esthetician and the founder of the Montana Aesthetics Conference, to talk about what it really looks like to grow, stay inspired, and not burn yourself out in a rural market. We get into the behind-the-scenes of her 10-year journey, the mindset shifts that ch
133: What it Takes to Truly Go ALL IN on Your Business
What does it really take to go all in on your business this year, especially when life is already a lot? In this first episode of the year, I get real about what it truly takes to commit to your business when motivation fades and life keeps lifing. Spoiler alert: this is exactly what we’ll be diving into at the Lash Biz Babes Experience, because dreaming big is the easy part. Building the discipli
132: End of Year Wrap Up: What to Focus on Going Into 2026
Did this year leave you feeling proud…or kinda questioning everything? In this final episode of the year, I sit down for an honest 2025 wrap-up with reflection and gratitude. I share how to review your year without beating yourself up, what’s worth carrying into the new year, and what can stay right where it is. Grab a pen and notebook, hit play, and let the inspiration flow for 2026!What you’ll h
131: Motherhood + Entrepreneurship: Setting Yourself Up For Success as a Mom in the Beauty Industry
Ever feel like no one’s really talking about what it’s like to be a mom in this industry? In this episode, I dive into motherhood and business in the lash and aesthetics world, because this topic still feels strangely overlooked. I share what it actually looks like to grow a business while raising kids, and why so many moms are quietly carrying way more than anyone sees.I talk honestly about the p
130: 4 Reasons You’re Not Booking Clients From Social Media (and How to Fix It Fast)
What if the real reason your social media isn’t bringing in new clients has nothing to do with the algorithm? In this episode, I break down the top four areas beauty pros overlook the most when it comes to getting clients to book straight from their socials. I share simple shifts that can help you convert faster, show up more confidently, and finally get your online presence working for you.What y
129: End of Year Pep Talk: There Are Opportunities All Around You
What if the end of the year isn’t a finish line…but the moment you finally see how far you’ve come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I’m talking mindset, grit, and the tiny choices that add up to a comeback you can actually feel in your body. If you’ve been a little hard on yourself lately, consider this y
128: Introducing the 2026 Lash Biz Babes EXPERIENCE!
Are you feeling the tug to finally go all in on your beauty business…like really go for it?! In this episode, I reveal the 2026 Lash Biz Babes Experience theme and why this year’s event is shifting from a “conference” to a full-blown, curated experience built specifically for solo beauty pros who want to grow with intention not pressure. I share the truth about waiting for the “perfect time,” the
127: Boost Revenue Without New Clients: Retail + Add-On Service Tips (Listener Favorite)
Wouldn’t it be great to add money to your pocket without having to book new clients? In this re-released listener favorite episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.I know this year has been tough for many beauty businesses, but the holiday season is the perfect time
126: The Biggest Lie Social Media Has Led You To Believe
Have you been chasing followers and likes thinking that's the secret to booking more clients? In this episode, I call out the biggest lie that social media "gurus" have been feeding us. It's probably why you feel burnt out and frustrated right now. The truth is, most of the advice floating around Instagram and TikTok isn't even meant for beauty professionals like us, and f
125: The #1 Way to Get New Clients Booking Right Now
What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 booking
124: Where Do We Go From Here? Diversity and Inclusivity in the Lash Industry with Jazmin Riordan of the Melanated Lash Network
What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, value
123: EXACTLY How to Plan Your Successful Black Friday Promo for Beauty Businesses
Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs.I share the simple steps I use with my own social med
122: 13 Steps to Better Lash Extension Retention
Struggling with inconsistent lash retention and can’t quite figure out why? You're definitely not alone! In this episode, I dive deep into lash extension retention—what actually causes it, what’s not your client’s fault, and the simple tweaks that can completely change your retention game. After years of teaching lash trainings, I break down the top 13 things that make or break how long those
121: Your Mindset Is Your Business Strategy with Cady Hannah of Happiness by Cady
What if the biggest thing holding your beauty business back isn’t strategy but actually mindset? In this episode, I’m joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast. We chat about the thoughts that shape your reality, why confidence matters just as much as skill, and how to catch those sneaky beliefs that make you second-guess yourself behind the las
120: Appointment Time Mapping for Lash Artists
Are you constantly running behind in your lash appointments and feeling stressed the rest of the day? In this episode, I share exactly how to map out your appointment timing so you can stay on schedule, deliver a quality set, and feel more in control of your day. If you’re newer to lashing or just want to tighten up your timing, this one’s for you.I walk you through how to structure full sets and
119: 8 Simple Moves You Can Make TODAY to Get More Clients
Ever looked at your schedule and thought, “Yikes… I need clients ASAP”? We’ve all been there. In this episode, I share EIGHT super practical things you can do—like, literally today—to get people booking with you. These aren’t complicated marketing hacks or things that take weeks to pay off. They’re real, doable steps that actually work to get new faces in your chair (and money in your pocket).We’l
118: Why Social Media Might Not Be “Working” (and How to Fix It)
Ever feel like you’re putting your heart into social media…and crickets? Like you’re posting, trying all the “right” things, and still not seeing the results you want? You’re not alone! In this episode, I break down what to do when it feels like social just isn’t working for you. I walk you through the exact steps to take when you feel stuck, burned out, or ready to throw your phone out the window
117: How to Make Content Creation Feel Easier (And Maybe Even Start Liking It)
Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming, and more importantly, how you can shift that so it becomes easier, lighter, and actually works to grow yo
116: Follow this Strategy to Become KNOWN In Your Local Area
How do you actually get your name known in your local area without relying on going viral? In this episode, I break down what it really takes to build brand awareness that leads to clients booking consistently. If you feel like your content is solid but the bookings just aren’t rolling in, hit play now. I walk you through the flow of cold, warm, and hot audiences and share 14 practical ideas to tu
115: Why Are We So Scared to Chase Our Dreams?
Want to grow your business yet fear keeps you stuck in place? In this episode, I get real on what fear really looks like when you’re growing a business and how it sneaks in disguised as “comfort.” I share some raw stories from my own journey of putting myself out there, and the surprising shift that happens when you stop letting fear call the shots.This is one of those conversations that will make
114: Your Exact Steps to Expand Beyond the Service Chair
Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how
113: No One Will Do It For You: How to Make Changes to Become the Best Version of Yourself
Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect moment. I share how I went from feeling like my dream life was unattainable to slowly becoming that ver
112: Everything You Need to Know About Google Business Profile for Lash Artists and Beauty Businesses
Is your lash business missing out on local clients just because you’re not showing up on Google? In this episode, I break down exactly why Google Business Profile is the underrated powerhouse for beauty biz owners and how it helped me get booked out (sometimes while casually walking through Target). Whether you’ve set it up already or you’re starting from scratch, this episode is your roadmap to t
111: Lash Extension Hygiene and Aftercare Education that will Boost Your Business with Dr. Gurleen Dhanoa and Dr. Aysha Chaudhry with EYEsthetics
What advice would an optometrist have for you as a lash artist? In this episode, I sit down with Dr. Gurleen and Dr. Aysha, two optometrists shaking up the beauty industry by bridging the gap between lash artistry and ocular health. We talk about what’s really going on with your clients’ eyes, the risks you might not see, and how collaboration with eye care pros could redefine your services.We div
110: Exactly How to Specialize in a Service and Become the Go-To in Your Area For It
Ever felt like you’re good at a lot of services but wish people knew you for that one thing you really love doing? In this episode, I dive into what it actually takes to become the go-to person for a specific service in your area. Whether you're itching to specialize in bridal hair, lash retention, or killer brow shaping, this one's for you. I walk you through not just the mindset shifts
109: Why Caption Writing Feels So Hard and How to Fix It
Do you draw a blank when it comes to writing captions for your social media content? Let’s fix that! In this episode, I break down the real reason captions feel like a struggle (spoiler alert: it’s not because you’re “bad at writing”). If you’ve ever stared blankly at your phone wondering how to talk about your business without sounding like a robot—or worse, everyone else—this episode is for you.
108: Clientele Building Tips, Mom Life, and the American Lash Association with Brittany Hawse of the ALA
Ever feel like you’re out here trying to build your lash biz with no roadmap, no support, and a whole lot of guessing? You are not alone, and today’s episode is full of the kind of support I wish every lash artist had from day one. I sit down with Brittany Hawse, celebrity lash artist, business powerhouse, and co-founder of the American Lash Association, to chat about the real gaps in our industry
107: You're Booked and Busy...Now What? All About Pivoting as a Lash Artist or Esthetician
Are you fully booked and still asking yourself, "But… now what?" In this episode, I walk you through the messy, exciting, and sometimes overwhelming moment when you realize you’re maxed out on clients but your ambition is still wide awake. I share real stories from fellow beauty business owners (and my own biz journey) who’ve hit this exact point and needed a roadmap for what comes next
106: The Future of Lash Education with Ashley Gonzalez from PLA
What if the future of lash education wasn’t just about the latest trends—but about truly changing lives? In this episode, I sit down with Ashley Gonzalez, a lash artist and educator with a no-BS approach to mentorship and a mission that goes way beyond pretty lashes. We dig deep into the realities of education in our industry, including the emotional (and sometimes ethical) tug-of-war between char
105: How to Know When It's Time to Put the Tweezers Down
Is it time to put down the tweezers...or just time to pivot? This was a requested topic, and I dive into the real question so many lash artists are quietly wrestling with: knowing when it's time to evolve or walk away from lashes entirely. I'm not here to tell you what to do—just sharing my journey of shifting from lash artist to educator, coach, and podcast host, and all the messy, beau
104: TikTok Tips for Lash Artists, Hairstylists and Estheticians
What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what’s actually working (and what’s a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros across the country, I’ve seen what moves the needle. Spoiler alert: it’s not always going viral.I share
103: Time Management, Mom Life, Cycle Syncing, and Lash Industry Events with Shelby Tarleton of Lash Boss Radio and Lash Boss Summit
Ever feel like you're being pulled in a hundred directions trying to build a beauty business, raise a human, stay inspired, and still somehow remember to eat lunch? Same. That’s why I couldn’t wait to bring Shelby Tarleton on the show! She's not only the lash industry icon behind Pink Lady Lash, Lash Boss Academy and Lash Boss Summit, but she’s also someone who keeps it refreshingly down
102: Running Your Beauty Business While Grieving
Have you ever wondered how to keep your business running when your heart feels like it’s barely holding together? In this episode, I open up about navigating grief while still showing up for your clients, your kids, and yourself. This is a real talk about the messy middle, the breakdowns, the deep breaths, and what helped me keep going during some of the heaviest seasons of my life. From personal
101: From Side Hustle to Lash Trainer of the Year with Sandra Lee of Lashfullee Academy & Studio
What if the “secret” to success isn’t necessarily flashy marketing but relentless consistency? In this episode, I sit down with 2024 Lash Trainer of the Year Sandra Lee. She’s the founder of Lashfullee Academy & Studio and the creator of the viral Three-Second Fanning Method neither of which she planned for in the beginning of her lash career. We dive into the behind-the-scenes truth of how sh
100: 33 Lessons I Wish I Learned Sooner as a Lash Artist
Ever wish you could sit down with a fellow lash biz owner and talk real talk - the kind that doesn’t sugar-coat the hard stuff but also reminds you why you started? That’s exactly what this episode is. For our 100th episode (still can’t believe it!), I bring it back to where it all began - just me, my mic, and sharing from my heart to you. I share 33 lessons I’ve learned through building businesse
99: Lash Biz Babes Online Conference 2025 Recap
Missed the Lash Biz Babes Online Conference 2025? I've Got You! If you weren’t able to join us live, don’t worry - you can still catch every powerful session, speaker, and strategy shared at the Lash Biz Babes Online Conference 2025!This episode gives you a sneak peek with some short clips straight from the conference, but if you’re ready to dive all the way in, you can grab the full replays
98: How I Left My 9-5 Job to Lash Full-Time
Ready to ditch the 9-5 and go all-in on your beauty biz but also kinda sweating over health insurance, savings, and whether this whole “being your own boss” thing will actually pay the bills? You’re not alone, friend. In this episode, I pull back the curtain and get real about what it looked like when I left my 9-5 job in 2018 to go full-time in my lash business - as a brand new mom with big dream
97: Is Continuing Education Necessary or Worth It?
Is continuing education actually worth it... or just another thing beauty pros feel pressured to invest in? In this episode, I share my own real-world journey through lash trainings, trial-and-error, and that moment I realized, years in, that there were skills I desperately needed but never got in school. (Spoiler: It wasn’t more lash maps.)I also open up about what I wish I’d done differently, ho
96: Wake Up to Your Potential Again
Are you in a business rut and secretly wondering if you should just start applying for jobs again? In this episode, I dive headfirst into the mindset spiral so many beauty business owners find themselves in when things slow down. Whether your books are looking sparse, the algorithm’s being shady, or your inner critic is louder than your kid during a tantrum, I’ve been there - and I share what’s he
95: Lash Biz Babes Conference 2025 Speaker Lineup and Details
Lash Biz Babes Online Conference tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.comReady to learn more about the Lash Biz Babes Online
94: Lash Industry Trends You Can’t Ignore: How to Stand Out in Your Area
Do you want to stand out as a lash artist in your area or blend in? In this episode, I dive into the latest trends shaping the lash world and, more importantly, how you can use them to set yourself apart.Whether you're in a packed city or a tiny town, staying on top of education, techniques, and client preferences is what separates a good lash artist from a go-to expert. Let’s talk about what
93: 7 Signs Your Client Experience Needs Some Changes
Ever feel like you’re doing everything right, but clients still aren’t coming back consistently? You’re delivering a great service, but if rebookings and referrals are hit-or-miss, your client experience might need a little fine-tuning. In this episode, I break down the subtle (and not-so-subtle) signs that your client experience might need a glow-up. From the first time they find you online to th
92: What Social Media Content is Working Best Right Now and How to Adjust Your Strategy Based on Insights for Beauty Businesses
Are your social media posts actually bringing in clients, or just collecting likes? If you’ve ever felt frustrated watching your content get tons of views but barely any bookings, you’re not alone. In this episode, I’m excited to dive into what’s actually working on social media right now—not just for visibility, but for real business growth. As a social media manager for beauty professionals, I’v
91: Taking Control of Your Life and Cleaning Up Your Boundaries
Have you ever hit a point where your to-do list feels like it’s never-ending, your brain won’t turn off, and no matter how much you hustle, you’re still overwhelmed? Yeah… same. In this episode, I pull back the curtain and get real about the burnout I didn’t see coming, how I knew I had to make changes, and what I’m doing to make my business (and life) sustainable again. No highlight reels here—ju
90: Time Management Hacks for Busy Parents and Beauty Business Owners
How do you juggle time between your kids, your business, and everything else life throws your way? In this episode, I share the time management lessons I’ve learned as a busy mom and business owner. Let’s be real: it’s not always easy, and I’m definitely not perfect, but I’ve figured out a few key strategies that help me stay on track, even on the most chaotic days. I’ll walk you through the quest
89: How to Plan Your Branding Photoshoot for Lash and Beauty Businesses
Have you ever looked at someone’s gorgeous branding photos and thought, “Ugh, I wish I had pictures like that for my business”? The good news is you can have amazing branding photos, no matter your budget. In this episode, I share how I went from iPhone pics in my sister’s living room to professional shoots that truly showcase my brand. Whether you’re ready to invest or need a budget-friendly opti
88: Answering Your Social Media Management Questions
Does social media feel like a full-time job you didn’t sign up for? You’re not alone! In this episode, I answer a few of your most frequently asked questions about social media management—what it really is, how it works, and whether it’s worth outsourcing. If keeping up with Instagram, TikTok, and your Google Business Profile feels overwhelming, I’ve got you covered.I pull back the curtain on how
87: Get Out of Your Own Way and Build the Beauty Business You Want
Are you standing in the way of your success? In this episode, I share a straight-from-the-heart pep talk all about overcoming limiting beliefs, self-doubt, and the pressure of others’ opinions. I’ve been there - questioning my ability to succeed, letting fear of judgment hold me back, and believing the stories I told myself about what was possible. If you can relate, hit play to hear how I’ve lear
86: How to Get Seen in Your Local Area by Potential Clients
Do you feel like your beauty business is the best-kept secret? What if a few simple shifts could transform how dream clients find and connect with you? In this episode, I dive into the magic of visibility—what it is, why it matters, and how to make it work for your business.Whether you’re tired of the social media guessing game or just starting with local networking, this conversation will open yo
85: Answering Your Questions About Social Media, Business, Lashes, and More
This week, we’re switching things up with a Q&A episode packed with your burning questions about lashes, building your beauty business, and social media. You asked, and I’m spilling all the tea—from navigating social media like a pro to growing your beauty business, finding clients, and, of course, lash industry tips.We’re covering everything from how to leverage local groups to attract more c
84: 2025 Challenge: What Standards Do You Live By?
What if becoming the best version of yourself isn’t about doing more, but about living by your own standards? In this episode, I share how I’m using simple mindset shifts and setting intentional standards to create a more peaceful, productive, and aligned life—and I’m challenging you to do the same. Forget rigid resolutions! Let’s focus on who you want to be and how you’re going to show up to make
83: How to Create a Profitable Beauty Business Plan for 2025: Step-by-Step Guide
Are you ready to crush your 2025 business goals? In this episode, I'm opening up my playbook to share the exact step-by-step process I use for yearly planning that keeps me focused, motivated, and growing my business. Whether you’re a lash artist, educator, or beauty biz owner, I’ll help you map out a plan so you can avoid burnout while hitting your biggest goals. You can apply this process t
82: End of Year Wrap-Up: The Biggest Lessons Learned from 2024
How do you embrace the chaos of life and success? In this heartfelt year-end wrap-up, I share the highs, the lows, and all the messy, beautiful lessons 2024 brought my way. Whether you’ve faced personal struggles, business challenges, or those “is it all worth it?” moments, this episode is here to remind you: you’re not alone. Together, we’ll reflect on the power of resilience, the importance of g
81: What to Focus on in 2025 to Grow Your Lash Business and a Loyal Clientele with Becca Jenkins of Ms. Bee Lashed
Ever wonder how some lash artists manage to build a loyal clientele and keep things fresh in our crowded industry? In this episode, I sit down with Becca Jenkins, a lash artist turned salon owner and product creator. She shares her best no-nonsense tips for creating a business that stands out. From delivering unforgettable client experiences to building boundaries that actually work, Becca gets re
80: Make 2025 Your Best Year Yet: End of Year Pep Talk
Have you ever felt held back by fear, limiting beliefs, or even the opinions of others? In this episode, I open my heart and share the lessons I’ve learned from overcoming these hurdles—plus a little pep talk to help you bloom into the version of yourself you’ve always wanted to be. Let’s make 2025 the year you stop dimming your light, take up space unapologetically, and go for the big goals you’v
79: Your Step-by-Step Guide to Plan and Batch Create Your Social Media Content for Lash Artists, Estheticians, and Hairstylists
Feeling overwhelmed with keeping up on social media? Let’s fix that! In this episode, I break down EXACTLY how to plan, create, and schedule your content so you can show up online for your beauty business without the constant stress. Social media doesn’t have to be hard!Whether you’re juggling clients, kids, or just trying to keep your business running, this episode will give you a clear, easy-to-
78: Increase Your Revenue Without Booking New Clients: Retail Sales and Service Add-On Tips for Beauty Businesses
Wouldn’t it be great to add money to your pocket without having to book new clients? In this episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your min
77: Why Brow Services Should Be Your Next Business Move with Megs Saxton of Browducation Podcast
Have you thought about adding brow services to your menu? In this episode, I sit down with Megs Saxton, a licensed esthetician, podcast host, and educator specializing in hand-tied threading and brow lamination. Megs built a thriving career by finding her passion and carving out a niche in the aesthetics industry. We dive into why brow services are a perfect complement to existing beauty services
76: Black Friday Sales Strategy for Beauty Businesses
Are you ready to make the most out of your Black Friday sales without sacrificing precious family or personal time? This week, I dive into all things Black Friday planning and launching, giving you step-by-step guidance to set up a sale that won’t just make cash but will also free you from constant online monitoring.From choosing deals your clients can’t resist to boosting visibility, you’ll hear
75: The Story Behind the Un-Stripped Method: How Strength and Resilience Brought it to Life with Bryce Sechler of Un-Stripped Academy
CONTENT WARNING: Before proceeding, please be aware this episode contains discussions of sexual assault and trauma throughout.This week, I sat down with Bryce Sechler, the innovative creator behind the Un-Stripped Method, and had a conversation that I know you’re going to be inspired by. Bryce’s journey is more than entrepreneurial; it’s a powerful story of overcoming personal trauma, building res
74: The Nail and Lash Expo: Expand Your Network and Grow Your Business with Lisandra Ajazi of Lash Luks
Are you ready to connect with fellow lash and nail artists while taking your business to the next level? In this episode, I sit down with Lisandra, the powerhouse behind Lash Luks and the upcoming Nail and Lash Expo in Ft. Lauderdale, Florida. We talk about how an unexpected invitation changed her career and why she knew the industry could use an event like this oneThis episode is filled with gems
73: How to Make the Most Out of Lash Industry Events: The Lash Conference 2024 Recap
Have you been curious what lash industry events and conferences are like and how to have the best time when you’re there? In this episode, I share my experiences from top events like The Lash Conference in Anaheim and Elite Lash Convention in Dallas. I just got back from The Lash Conference and have essential survival tips (like bring a sweater!) and strategic tips for you. From meeting your new l
72: Becoming a Salon Owner and Navigating Career Pivots with Jenna Carroll
Are you curious about what it takes to go from solo lash artist to salon owner? In this episode, I sit down with Jenna Carroll, a former lash and brow salon owner turned beauty business consultant and mindset coach. We dive into her experiences of moving and starting over from scratch with her clientele and building successful businesses several times. She has plenty of valuable lessons to share w
71: From Warehouse Worker to Lash Educator: All About Elite Lash Convention with Cre Steward of Lifestyle Lash Academy in Texas
Ready to take your lash career from good to extraordinary? In this episode, I sit down with Cre Steward, a powerhouse who transformed from warehouse worker to renowned lash educator. We dive deep into Cre's journey, exploring how lash artistry became her gateway to personal and professional liberation. Prepare to be inspired as Cre shares her experiences of launching a lash school during the
70: The Lash Industry's Most Innovative Lash Tile with Krystal Overton of FanGirl Lash Co.
Are you struggling to create perfect volume lash fans or looking for ways to speed up your lash sets and fills? In this episode, I sit down with Crystal, the creator of the Fangirl Lash Tile, to discuss the groundbreaking product she developed. Find out how her frustrations with learning mega volume led her to invent the tool that’s changing the game for lash artists everywhere. We dive into how t
69: Biggest Business Lessons Learned from My First Year as a Social Media Manager
Do you want to level up how you run your beauty business? Or maybe you’re thinking about pivoting. Either way, in this episode, I share the biggest and most important lessons I’ve learned in my first year of rapid growth as a social media manager.I’ll give you a real look at the ups and downs of owning a business and what you can do to grow, scale or even change it up! From spotting red flag clien
68: How to Build a Loyal Clientele for Your Lash or Beauty Business
In this episode of Lash Biz Babes, we’re covering the crucial topic of building loyalty within your clientele as a lash artist or beauty business owner. Creating a loyal customer base can provide consistent income and stability in your business. But what’s the best method to keep your clients coming back for more, over and over again?Tune in to hear my strategy and tips for creating a loyal custom
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