Beauty and the Brand
Beauty and the Brand is a podcast for beauty, health, and wellness entrepreneurs, hosted by Aggie Burnett, a beauty industry expert, former Glamour Beauty Editor, and founder of a fragrance brand. Each episode offers actionable strategies, industry trends, and interviews with advisors, marketing experts, founders, and product development specialists. The show aims to inspire women to live a chainless life and achieve their dreams.
Episodes
VC Isn't the Only Way: Building Your Million-Dollar Brand with Dominique Gagnon
In this episode of Beauty and the Brand, host Aggie Burnett sits down with Dominique Gagnon—brand builder and award-winning innovator and growth strategist, Dominique helped found category-creating health & wellness brands like DEINDE, Caldera + Lab, and isbel&co. Dominique shares her insider perspective on what it takes to secure funding in today’s beauty and wellness landscape. From unde
How Sudz Cauldron Uses Email as Its #1 Marketing Conversion Driver (And How You Can Use It Too)
In this episode of Beauty and the Brand, host Aggie Burnett sits down with Olivia Sanchez, founder of Sudz Cauldron, to unpack how a self-funded Latina entrepreneur transformed her haircare business by leaning into her “why,” optimizing SEO, and choosing the right marketing channel. Olivia reveals how she stopped mirroring other brands, built retail partnerships, and found that email marketing—not
How C2C Helped Becky Reach a Six-Figure Annual Run Rate in Just 60 Days | with Becky Williams
When Becky Williams first launched her skincare brand, mil USOS, she marketed broadly to “active people.” The result? Silence. Everything changed after joining C2C. By focusing entirely on her own community—jiu-jitsu athletes with sensitive skin—Becky found the clarity she needed. Each time she narrowed her focus, her conversions doubled, and then doubled again. Within just 60 days of committing t
How Hayven by Leah Reached a 1.95% Conversion Rate in Just 90 Days Leah Hacker
In this episode of The Beauty and the Brand Podcast, licensed aesthetician and founder Leah Hacker shares how she built Hayven by Leah, a clean beauty brand designed for sensitive skin and busy women. Working just 10 hours a week while raising two young children, Leah has grown her business with a conversion rate of 1.95%, an average order value between $64–$70, and an email list with over 50% ope
The $5 Million Question: How to Create Beauty Products That Set the Standard with Holly Moore
In this episode of Beauty and the Brand, award-winning product developer and founder of The Ingredientist, Holly Moore, shares what she would create if handed $5 million to launch her dream beauty brand. Known for her “ingredient nerd” roots and a career shaping some of the industry’s most innovative launches, Holly reveals how she’d blend science-backed claims, category-defining textures, and sus
Not Every Founder Wants to Scale Big: Kathryn Paves on Building a Healthy $5M Beauty Business
What does it really take to grow a beauty brand from the ground up into a $20M+ global powerhouse? In this episode, Aggie Burnett sits down with Kathryn Paves—co-founder of Areum Ventures, brand strategist, multi-time founder, and the driving force behind TOCCA’s meteoric growth—to unpack the raw truths behind building mission-driven consumer brands. Kathryn shares how she scaled a scrappy startup
The Sephora-Ready Checklist Every Beauty Founder Needs with Jennifer Ritter
Jennifer Ritter, Founder of JSRANDCOINC pulls back the curtain on what it really takes to develop standout products and scale a beauty brand built for longevity—not just virality. From clean reformulations that became best sellers to the nine must-have elements before pitching a major retailer like Sephora, Jennifer shares hard-earned insights that blend strategic storytelling, airtight operations
The $6M Clean Beauty Exit That Nearly Broke Me: Trina Felber’s Story
What happens when a nurse anesthetist turns personal tragedy into a $6M clean beauty movement? In this powerful episode, Trina Felber, founder of Primal Life Organics, shares how a miscarriage sparked her mission to reimagine beauty through the lens of paleo principles—and how she went from formulating olive oil blends in her kitchen to building a 7-figure brand. You’ll hear how a niche rebrand in
From 2% to 6%: The Positioning Shift That Transformed Miss Organics with Anna Gecheva
What happens when “clean beauty” isn’t enough? In this episode, Aggie sits down with Anna Gecheva, founder of Miss Organics, to unpack how a single positioning shift turned a generic brand into a clear standout — tripling their conversion rate from 2% to 6%. Anna shares how listening to her audience through a simple survey, testing a bold “Clean doesn’t always mean safe” message, and running a $10
(Replay) Track These 3 Numbers to Grow Smarter and Avoid Inventory Nightmares with Danielle Monogue
What if I told you that selling fewer units could actually make you more money?In this episode of Beauty and the Brand, I’m joined by Danielle Monogue—former corporate retail exec and now founder of The RetailOI—who helps Indie Beauty Brands like yours get crystal clear on inventory strategy, margins, and retail readiness. And trust me, she drops some serious truth bombs.Danielle breaks down a rea
Positioned to Win: How to Craft a Beauty Brand with Staying Power with Rachel Roberts Mattox
Ever wonder why some brands thrive for years while others disappear overnight? It’s never just about looking pretty — it’s about what’s underneath the surface. Aggie Burnett sits down with brand strategist Rachel Roberts Mattox — the strategist behind standout indie names like Captain Blankenship and Ranavat. They break down why pretty packaging won’t save you if your brand has no layers of meanin
The Email List Growth Playbook for Time-Starved Founders with Leah Hacker
What if the secret to growing your beauty brand wasn’t more hours or money—but knowing exactly where to focus? This founder figured it out, and it changed everything. In this episode of Beauty and the Brand, host Aggie Burnett gets tactical with Leah Hacker, the founder of Hayven by Leah—a clean beauty brand crafted for sensitive skin and busy women. With just 10 hours a week, Leah has built a bra
Artistry Meets Entrepreneurship: The Making of Jenn of Arch with Jenepher Reynolds
Aggie sits down with beauty entrepreneur and makeup artist Jenepher Reynolds, the founder of Jenn of Arch. From her 12-year-old self erasing eyebrows off Vogue covers to building a brand rooted in artistry and authenticity, Jenepher opens up about her evolution—one shaped by deep self-doubt, career pivots, and powerful mentorship. They talk about the lessons learned from being on set, the nuances
Track These 3 Numbers to Grow Smarter and Avoid Inventory Nightmares with Danielle Monogue
What if I told you that selling fewer units could actually make you more money?In this episode of Beauty and the Brand, I’m joined by Danielle Monogue—former corporate retail exec and now founder of The RetailOI—who helps Indie Beauty Brands like yours get crystal clear on inventory strategy, margins, and retail readiness. And trust me, she drops some serious truth bombs.Danielle breaks down a rea
Pitch Like a Pro: PR Tips Beauty Founders Can Use Today with Gloria Chou
If you've ever felt overwhelmed by PR—unsure where to start, convinced you need connections or a hefty budget—this episode will flip that belief on its head. PR strategist and host of the Small Business PR Podcast, Gloria Chou, joins Aggie Burnett to unpack the CPR method, a proven pitching framework that has helped beauty and wellness founders land features in Forbes, Oprah’s Favorite Things, Vog
3 Moves That Turned a Struggling Brand Into a 100% Year-Over-Year Growth Machine with Marissa Rodriguez
What if you didn’t have to choose between scaling a wildly successful eCommerce brand and living life on your terms? In this episode, Aggie Burnett sits down with Marissa Rodriguez—former COO turned 8-figure eCommerce growth strategist—who’s helped founders generate over $100 million in online revenue while working remotely from Greece. Marissa shares her playbook for building “boring businesses”
How This Anti-Aging Spa Founder Turned Failures Into a Thriving NYC Business with Dorota Wallace
Aggie sits down with Dorota Wallace, founder of Berry Blonde Spa, to explore how she transformed an $800 rented room into one of Manhattan’s most trusted luxury anti-aging spas—with zero outside funding and no paid ads. Dorota opens up about the failures that fueled her future, the mindset shifts that freed her from being a slave to her schedule, and her unapologetically intentional approach to cl
C2C Member Shares the 3 Secrets to Scaling Your Beauty Brand—From a Hairdresser Who Cracked the Retail Code with Gloria Edge
What happens when a former punk band manager turned salon owner decides to rewrite the rules of salon retail? You get Gloria Edge—founder of SITCH Haircare and Edge Academy. In this episode, Gloria shares how she scaled her salon from two to twelve chairs during a recession, why clean beauty often falls short for pros, and how she and her husband Anthony spent over a decade developing a haircare a
How Dermazen Grew from a DIY Serum to Nearly 8 Figures by Overdelivering to Their Niche
What if the secret to an iconic beauty brand lies in a Reddit post, a few failed experiments, and a relentless drive to serve a community?In this episode of Beauty and the Brand, Aggie sits down with Austin Beals, co-founder and CEO of Dermazen, a DTC skincare brand born out of a decade-long battle with seborrheic dermatitis. Austin shares how his personal skin struggles led to a breakthrough prod
Hot Seat with Aggie: From Zero to 70 Retailers — Scaling a Sustainable Skincare Brand Fast with Tuna Ziver Yoney
What does it really take to skyrocket your beauty brand’s wholesale growth in just a few months?In today’s Hot Seat episode, Aggie sits down with Tuna Ziver Yoney, founder of Ziver Organiques, to unpack how he grew his sustainable skincare brand by 260%, landed 70 new retail partners, and transitioned from Etsy side hustle to full-time founder — all in just four months! Tuna gets real about the be
The Secret to Selling Out in 48 Hours: Susannah Dellinger's Field Strategy That Converts Like Crazy
What if your retail strategy didn’t just drive sales—but told your brand story so well that your products flew off shelves?In this powerful episode, Aggie sits down with Susannah Dellinger, the powerhouse behind Bright Beauty Collective. What started as casual conversations on Clubhouse became a booming multi-seven-figure business connecting mission-driven beauty brands with high-converting retail
Founder Fails, Viral Wins: The Unfiltered Story Behind Augustnoa with Ally Lei
Aggie sits down with Ally Lei, founder of Augustnoa, a fashion-forward, function-first backpack brand that’s redefining what it means to carry with confidence. From losing a five-figure deposit to going viral on TikTok, Ally gets real about launching a physical product during the pandemic with no plan—just grit, optimism, and a vision. Listeners will hear how she bootstrapped her way to multi-six-
Inside the $100K+ Launch Playbook: What It Really Takes to Launch Indeed Labs into Mass Retail with Dimitra Davidson
Aggie Burnett sits down with Dimitra Davidson, co-founder of Indeed Labs and visionary behind pH-In™ Skin, the world’s first microbiome-certified acne brand. From her unexpected leap from finance to skincare, to bootstrapping into 2,500+ mass retailers and raising capital the right way—Dimitra breaks down what it takes to lead through innovation and build a product that truly solves a problem. If
7x Your Sales with Messaging That Hits Where It Hurts (and Converts) with Sasha Fedunchak
Aggie Burnett sits down with Sasha Fedunchak—founder of Daring Haus and Powerhaus Media—to unpack what it really takes to stand out in the saturated beauty space. From how Intoxicated Cosmetics achieved 726% growth in just four months to Sasha’s VEC² content framework that turns browsers into buyers, this episode is packed with tactical gems. You’ll learn how emotional storytelling, bold positioni
How to Launch and Rank #1 on Etsy Without Ads (The Lavender Meadows Blueprint) with Kyra Venable
What happens when a new mom, overwhelmed by postpartum skin issues and tired of feeling like an afterthought, creates her own skincare solution from scratch? In this episode of Beauty and the Brand, host Aggie Burnett chats with Kyra Venable, founder of Lavender Meadows, about how she transformed DIY formulations and one-star reviews into a top-ranked Etsy brand that’s now served over 5,000 moms.
How This Founder Achieved 300% Growth in One Year (and You Can Too!) with Cheryl Kelly
Aggie sits down with Cheryl Kelly, founder of Cheryl Kelly & Co., to talk about how she grew her business by 300% in one year. Cheryl shares how she started formulating skincare out of frustration with store-bought products, how her mom’s reaction to her first serum changed everything, and why she built her brand through face-to-face connection instead of relying on ads. She opens up about doi
Creating Multiple Income Streams through Workshops, Retail & Digital Education with Maya Aleksic
In this episode of Beauty and the Brand, Aggie Burnett sits down with holistic beauty expert Maya Aleksic, founder and formulator of Tarli Holistic Cosmetics. As an esthetician and face yoga instructor, Maya has mastered the art of blending high-performance botanicals, facial massage, and mindfulness into skincare rituals that redefine beauty. She shares how face yoga and massage can serve as a na
Smart Hiring & Financial Tips for Beauty Entrepreneurs with Sade Jennings
In this episode of Beauty and the Brand, Sade Jennings, founder of MFABI, reveals the fulfillment and logistics strategies that help beauty brands scale without chaos. She dives into the biggest mistakes founders make, from overspending on packaging to hiring too soon, and shares how to track financials like a pro to stay profitable. Sade also unpacks how to adapt in an evolving industry, leverage
How to Launch with Limited Funds and Maximize Growth with Amy Galper
In this episode of Beauty and the Brand, Aggie sits down with clean beauty pioneer and product development expert Amy Galper to chat about what it really takes to launch a standout beauty brand—without spending years in R&D. Amy shares her insider strategies for accelerating product development, avoiding costly formulation mistakes, and ensuring your brand stands out in a crowded market. They
The Content Strategy That Led to $200K in Sales for a New Brand with Carla Serrano
Aggie sits down with Carla Serrano, social media strategist and content expert, to talk about how beauty founders can grow their brands online—without overcomplicating the process. Carla shares her video-first approach, how she helped Beautycon gain 70K followers in one weekend, and why consistency, authenticity, and creating value are the keys to standing out. She also breaks down how to repurpos
PR, Ads & In-Person Events—This Multi-Channel Strategy Can Make Your Brand a Household Name with Irene Dele-Adejumo
Aggie has a chat with powerhouse beauty entrepreneur Irene Dele-Adejumo, the founder of Omolewa Cosmetics. Irene spills the tea on how she scaled her beauty brand by a jaw-dropping 115%-125% year over year, pivoted from wholesale to e-commerce, and landed a celebrity brand ambassador by sheer persistence. She shares the behind-the-scenes of her fearless approach—whether it’s cold pitching major re
How a Strategic Partnership Drove $10K in Sales & 3,000+ New Followers with Jennifer Davis
Aggie chats with Jennifer Davis, who's been in the beauty industry for over 20 years and has some serious experience, like working at Dermalogica and scaling Nurst to six figures in under a year. Jennifer talks all about how to grow fast, the importance of partnerships, and the pricing mistake that so many beauty founders make. She also tells how giving back before asking led to a 10K sales spike
Why Consistency = Customers with Jeannie Jarnot
Aggie sits down with Jeannie Jarnot, founder of Beauty Heroes, a trailblazing clean beauty retailer and subscription box. Jeannie shares her unique journey from the spa and hospitality world to redefining clean beauty standards, revealing how her focus on consistency, creativity, and customer experience turned Beauty Heroes into a trusted industry leader. Tune in to discover her secrets to buildin
How Press Coverage and a Cult-Favorite Product Built a 15 Year Beauty Empire with Suzanne LeRoux
Suzanne LeRoux, founder of One Love Organics®, shares how she went from being a lawyer to building a six-figure beauty brand rooted in resilience and purpose. She opens up about the plant oil breakthrough that changed her skin (and sparked a movement), the PR moment that brought in 1,000 orders in an hour, and why playing the long game is the secret to her brand’s longevity. This is a must-listen
The $532B Skincare Market’s Secret: Immunology with Dr. Ebru Karpuzoglu
Aggie welcomes Dr. Ebru Karpuzoglu, immunologist, cosmetic chemist, and founder of AveSeena. Together, they discuss the connection between immunology and skincare, breaking down how inflammation, hormones, and stress impact skin health—and what beauty brand founders need to know to create truly effective products. From debunking the myth of instant results to exploring the science behind sensitive
From Data to Dollars: How Data-Backed Marketing Strategies Are Driving 2X ROI with Chelsya Ernina
Aggie sits down with Chelsya Ernina, founder of Cheya Media, to talk about relationship-based marketing and how major brands like JCPenney and AARP achieve big results with small teams. They discuss the importance of data-backed strategies, the value of customer research, and how authentic, intentional marketing can drive both sales and brand loyalty. Chelsya shares ways to balance creativity with
3 Marketing Mistakes That Could Cost Your Beauty Brand Thousands in Revenue with Keemia Kaboli
Aggie has a conversation with Keemia Kaboli, a seasoned content strategist and creative advisor in the luxury beauty and wellness space. Together, they discuss the most common mistakes indie beauty brands make when it comes to marketing, website optimization, and content strategy. Keemia shares knowledge about why staying agile, embracing risk, and having a clear brand focus are non-negotiables fo
CFO Secrets Beauty Brands Don’t Talk About with Anthea Austin
Anthea Austin, founder of Clear Margin Consulting and a seasoned CFO, joins Aggie to discuss the overlooked realities of running and scaling a successful business. From navigating debt and understanding cost of goods to mastering pricing strategies and financial forecasting, Anthea delivers a no-nonsense roadmap for founders who want to grow with clarity and confidence. Together, they explore the
Stop Being Overlooked: How to Build a Beauty Brand Everyone Talks About with Katharine L’Heureux
Katharine L’Heureux, founder of Kahina Giving Beauty, shares her amazing journey from a pivotal trip to Morocco to creating one of the first indie brands built around sustainability and fair trade practices. Katharine talks about the challenges of sourcing premium argan oil ethically, building trust within Berber communities, and paving a path that totally changed luxury skincare. Be sure to tune
From ZERO to THOUSANDS: Growing an Audience Before the Product with Tami Taddo Richards
Tami Taddo Richards, founder of Taddo’s Tallow, shares her inspiring journey from battling severe eczema and a skin cancer diagnosis to discovering the transformative power of tallow-based skincare. Aggie and Tami talk about the challenges of starting a brand rooted in unconventional ingredients, the science and history behind tallow, and how Tami’s commitment to education and sustainability has s
6 Game-Changing Shifts Every Beauty Founder Needs to Unlock Their Brand's X-Factor with Vida Delrahim and Ronit Menashe
Aggie sits down with Vida Delrahim and Ronit Menashe, the founders of WeNatal, to discuss how their experiences with loss led to an innovation in the prenatal supplement space. They share the shocking truth about male fertility’s overlooked role in conception and miscarriage and how their brand aims to redefine prenatal health for both partners. Vida and Ronit discuss their research journey, the c
Protect Your Brand Before You Lose It: Legal Must-Haves for Beauty Brands with Antonella Colella
Aggie sits down with beauty brand trademark attorney Antonella Colella to discuss the legal steps every beauty founder must take to protect and grow their brand. From forming business entities to understanding the ins and outs of trademarks, Antonella shares her experiences moving from corporate law into launching her own practice and explains why skipping legal foundations can cost founders big d
Hard Lessons and Big Wins: The Path to a Lasting Brand
This episode is packed with highlights from previous episodes! Aggie brings together the best insights from previous episodes, offering beauty brand founders an unfiltered look into the strategies and mindsets driving the industry’s top brands. From finding your niche to building genuine customer loyalty, these highlights show the real work behind creating a brand that resonates and lasts. With ta
Bootstrapped and Booming: How to Hit $1 Million in Sales with Alyssa Kotter
Aggie welcomes Alyssa “Lissy” Kotter, founder of Lissy Skincare, who took her struggle with acne and transformed it into a booming seven-figure business. Alyssa shares how she went from esthetician to brand owner, tackling personal setbacks, building a loyal audience, and navigating the demands of both motherhood and business ownership. She talks about the key ingredient that set her products apar
How Indie Brands Can Stand Out in Media with Aimee Majoros
Aimee Majoros joins Aggie to share her journey from a surprise encounter in an elevator at Estee Lauder to launching her own PR firm focused on beauty and lifestyle brands. Known for her strategic insights, Aimee discusses why true PR success hinges on genuine relationships, attention to detail, and the ability to anticipate what editors really want. Throughout the conversation, she dives into the
Mistakes That Kill Website Engagement and How to Fix Them Today with Michelle Carrington
Michelle Carrington, a former makeup artist turned copywriting expert, discusses how copy can make or break a beauty brand’s success. Michelle and Aggie talk about common mistakes brands make, the ethical shift happening in marketing, and why indie beauty brands are leading the way. They explore how copywriting shapes customer experience, the importance of niche marketing, and debunk the myths abo
Why Knowing Your Customer Can Save You Time, Money, and Stress with Nancy Rimbergas
Aggie sits down with Nancy Rimbergas, founder of Earth-Based Body, to uncover how a personal experience with skin health and a life-changing partnership led her to build a desert-inspired skincare line. From her hard left turn from the beverage industry to the art of balancing passion and business, Nancy shares the highs and hurdles of creating a brand rooted in Arizona's unique ingredients. She a
How to Create a Skincare Brand Rooted in Nature and Tradition with Melissa Fuller
Melissa Fuller, founder of Gatherwise Skincare, shares how her personal battle with autoimmune issues and frustration with traditional skincare led her to create a plant-based skincare brand. She opens up about the early days, mixing herbal remedies in her kitchen, and how a passion for holistic healing grew into a thriving business. Melissa explains the deep connection between plants and skincare
Why Retailers Aren’t Enough: The Secrets to Driving Your Own Demand with Bettina O'Neill
Bettina O'Neill, Senior Vice President of Business Development at Scentbird, shares how she got into the fragrance industry, from her early days at Barneys to helping niche brands thrive. Bettina explains how up and coming fragrance brands can stand out in a crowded market, the importance of staying true to a brand’s identity, and the role of sampling in growing a loyal customer base. She also giv
Why Community-Building Before Launch Sets Brands Apart with Jana Shemano
Jana Shemano from August shares how the company is working to remove the shame around periods and change how society talks about menstrual care. From launching during the pandemic to building a community first approach, August has grown into a brand known for pushing boundaries, like being the first to show real period blood in their marketing. Jana also goes into the challenges of fundraising, br
How to Win Customers With Meaningful Impact Over Marketing Gimmicks with Maria Wodzinska
Maria Wodzinska, co-founder of Stoic Beauty, shares how she went from theater to skincare which led her to create a brand with her mother, Dr. Jolanta Wodzinska Ph.D., focused on protecting water resources. She explains the hidden problem of pollution in the beauty industry, how most consumers aren't aware of the impact their skincare has on waterways, and why Stoic Beauty is committed to making a
Maximize Your Black Friday & Cyber Monday Sales Without Spending a Dime on Ads!
Aggie is letting you in on some powerful organic marketing strategies designed to supercharge your Black Friday and Cyber Monday sales! She’s breaking down the tactics, from creating engaging pre-launch content to crafting irresistible holiday offers. Aggie is advocating for a focus on repeat customers rather than chasing new ones during the holiday rush. She also talks about the importance of tes
Stop Chasing Trends: How to Build Products Customers Actually Need with Chanel Jenae
Chanel Jenae, the visionary behind the skincare brand ARCONA® Skincare, shares her journey from being an esthetician trained in Paris to leading a brand beloved by celebrities and featured in top publications. Chanel opens up about the challenges and triumphs of building ARCONA®, emphasizing the importance of staying true to your brand's core values rather than chasing trends. She reflects on the
Behind the Glamour: The Grit and Grind of Launching a Beauty Brand
Aggie shares her journey from working at a high-profile fashion magazine to building her own beauty brand from scratch. She walks you through some of the challenges of entering the beauty industry, the importance of positioning a brand effectively, and the power of persistence in overcoming obstacles. You’re going behind the scenes to hear what it really takes to get a product on the shelves of a
Step into the World of Beauty and the Brand
Welcome to "Beauty and the Brand," the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a beauty industry expert and award-winning founder, this podcast pulls back the curtain on what it really takes to launch, grow, and scale a successful beauty brand. With insider interviews, actionable strategies, and real-world advice, Aggie shares the highs and lows of
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