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The Marketing Engineer

Profound 7 Episodes Oct 14, 2026

The Marketing Engineer is a podcast for marketers who build, combining creativity with systems thinking. It features interviews with practitioners and leaders who have reorganized their teams, built scalable marketing workflows, and created new capabilities. The show is produced by Profound, the company behind the workbench for Marketing Engineers. New episodes are released every two weeks.

Episodes

How Much Can One Marketer Do With AI? | Matt Ratchford, Mutiny Oct 14, 2026 2362 One headline change increased Mutiny’s signups by 71 percent overnight. For Matt Ratchford, the company’s entire growth marketing team, it was another lesson in how much leverage a solo marketer can create by focusing on the right problems.Matt has been helping rebuild Mutiny’s narrative after a pivot from website personalization to an AI sales assistant. Working as a team of one has forc

From $100K to $8M Pipeline With AI | Luke Harries, ElevenLabs Sep 30, 2026 2369 Until this year, webinars at ElevenLabs were mostly ad hoc, run by whoever on the sales team had the bandwidth. Then one person used AI to turn the process into a real system, taking the pipeline from about $100,000 to more than $8 million by the end of H1. That’s just one example of how ElevenLabs is using AI to rethink marketing. Luke Harries, who leads growth at the company behind some

Inside the AI Operating System of a Modern CRO | Sam Richard, ngrok Sep 16, 2026 2290 She used to lose an hour every morning checking dashboards and manually looking for trends. Today, Sam Richard, Chief Revenue Officer at ngrok, has replaced that routine with an AI system that does it for her.It's one of many systems she's built to give herself more leverage. From managing her family's schedule to monitoring product and customer signals at ngrok, she's constantly looking

How Notion Uses AI Agents to Run Smarter Ad Campaigns | Aaron Lu Sep 2, 2026 1966 I agents are bringing a new level of automation to ad operations. Aaron Lu, AI Product Lead at Notion, shares how his team is using AI across growth marketing, building agents that automate workflows, monitor spend in real time, and enable capabilities that advertising platforms don't support natively.Aaron explains how he decides what should become an AI agent versus a simple automation,

How Anthropic’s First Growth Marketer Builds with Claude | Austin Lau Aug 20, 2026 2414 Austin Lau was a non-technical marketer when he started experimenting with Claude to write custom Google Ads scripts, pasting in code, running it, and iterating through errors until it worked.At the time, he had joined Anthropic as its first growth marketer. His experimentation reshaped how he thought about his own role and the future of marketing. He went from doing everything manually t

Why You Should Stop Using One AI Model for Everything | Andy McCutcheon, Block Aug 5, 2026 3016 Andy McCutcheon is the GTM AI Lead at Block, and spends much of his time convincing colleagues who have never opened a terminal that they can build their own tools.At a company of six thousand people, that means weekly office hours, casual working sessions where he shares his screen live and lets people watch him think, and a running answer for anyone who says they don't know where to sta

The Collaborative AI System Every Marketing Team Will Soon Need | Lucy Hoyle, Carta Jul 22, 2026 2243 Most marketing teams are still working across disconnected systems, scattered context, and workflows that break down as they grow. Lucy Hoyle, Senior Content Engineer at Carta, set out to solve that problem.At Profound's Marketing Engineering Hackathon, she built a prototype she calls the “marketing brain.” A shared context layer that transforms siloed workflows into systems that enable c

Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara Jul 9, 2026 1467 Samsara is one of the most advanced examples of AI adoption inside the marketing team of a large public company. Holly Chen, VP of Growth Marketing, shares the marketing team’s approach.A big part of their success came from a deliberate three-phase rollout that moved the marketing organization from a leadership mandate to company-wide enablement and, ultimately, sustained momentum. The wh

Why Figma is Winning in the Age of AI Search with Reema Batta Jun 24, 2026 1716 Figma is shipping products at a pace most marketing teams can barely track. Reema Batta, VP of Growth Marketing, is the person responsible for making sure they can actually keep up.Part of how they do it: a context layer. Every product Figma launches now comes with structured positioning, messaging, and value props that channel teams can reference directly, without a meeting or Slack chai

Inside the AI Marketing OS Running Wispr Flow's Growth Team with Matt Swulinski Jun 10, 2026 2558 Until recently, Matt was the only person running all of Wispr Flow’s marketing execution solo. Meta and Google Ads, newsletter sponsorships, landing pages… it was all on him, and the company was growing fast. Handling everything manually became impossible. But instead of hiring, Matt decided to build.The result? An agent-powered marketing OS that now runs across a team of nearly 20. It ha

Introducing: The Marketing Engineer Jun 8, 2026 62 Meet the marketer who builds. Marketing Engineers pair creativity with systems thinking, combining a marketer's instincts with technical ability to bring ideas to life. They're architects, agentic operators, and craftspeople with high taste. In the episodes ahead, you'll hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for

The Marketing Engineer

Episodes

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