Authority Hacker Podcast – AI & Automation for Small biz & Marketers
The Authority Hacker Podcast, running since 2016, focuses on online business growth, originally covering SEO, affiliate marketing, and scaling strategies. Now the show centers on how small business owners and marketers can apply AI and automation to work more efficiently. Episodes are released every two weeks and feature real-world implementation tactics, AI tools, and interviews with successful entrepreneurs. Hosts Gael Breton and Mark Webster bring experience working with Fortune 500 companies and building multiple online businesses.
Episodes
ChatGPT's Dots Finally Feels Like a Virtual Employee
Send us Fan MailWe've spent a week handing more of our work to ChatGPT Dots, and we're using them far more than we expected. We can give a Dot a broad request and have it start Codex jobs, steer the work and follow up. In this episode, we share what's happening inside our business, from preparing payroll to collaborating with our bots in Slack.In this episode we break down:→ Why Dot
OpenAI DevDay: New AI Tools, Subscription Changes and What They Mean for Your Business
Send us Fan MailWe’ve been trying OpenAI’s latest updates, and there’s more to this DevDay than the new features. Alongside 21 new releases, the company is changing what you get for your subscription. We look at the trade-offs, including why a cheaper model can mean more actual usage even when the old plan loses value.In this episode we break down:→ What OpenAI’s new Dots assistant promises, and w
Opus 5.5: Claude Just Hit Back at ChatGPT
Send us Fan MailLast week we were asking whether you should move from Claude to ChatGPT. This week Anthropic hit back with Opus 5.5, and Gael ran it for two and a half hours of intensive use on the $20 plan while using just 8% of his weekly limit.But the lead is going to flip again. So instead of telling you to switch, we talk about how to run your business when the best AI model changes every few
ChatGPT Astra Is the AI Employee I Was Waiting For
Send us Fan MailI've switched from Claude Code to Codex. After a week using OpenAI's Astra model in our business, it's become the tool I reach for first. This week, it rebuilt one of our sales pages inside an awkward drag-and-drop editor with just one round of feedback.But Gael and I haven't had exactly the same experience.In this episode we break down:→ Why I switched to Codex
ChatGPT Astra vs Claude Fable 5.1: Which AI Should You Actually Pay For?
Send us Fan MailOpenAI finally released Astra last night, sort of. They announced it, then told almost everyone they can't have it until the weekend. Some people did get early access though, and what they've done with it is worth a look. One handed it a floor plan and got back a photoreal interior render. Another had it prep an entire video edit in Final Cut in three and a half minutes.S
You're Using the Wrong AI Model for Writing
Send us Fan MailA year ago everyone said Claude was the best AI model for writing, so that's what most of us used and never questioned again. Then Gael built a blind test: two pieces of text, no model names, pick the one you like. My top three were all cheap Chinese open source models, and Claude's newest model got knocked out early. One of the winners writes a full SEO article for about
Grok Bot Explained: AI Employees With Their Own PC
Send us Fan Mailrok Bot landed this week and a surprising number of people have already switched to it. Always-on AI agents, each with their own computer in the cloud, that you talk to like colleagues in Slack.It's the closest thing yet to a plug and play AI employee. It's also $200 a month minimum, you can't bring your own API key, and once you've built your setup on it you&ap
Google Can Now Accurately Detect Your AI Content
Send us Fan MailIf AI writes your content, that content is now traceable. The EU's watermarking law came into effect this month, and Claude is already leaving a hidden signature in every piece of text it generates.It's not hidden characters you can strip out. It's the word choices themselves. So even if you copy and paste the text, the signature survives. SEOs are panicking that Goo
Claude Opus 5 Is Here And I Hate Working With It
Send us Fan MailAnthropic just shipped Opus 5, and on paper it beats their best models on nearly every benchmark. Then one of the first big reviews opened with "Opus 5 is here, and I hate working with it." Both things are true. We spent the week testing it inside our business to figure out which one matters for yours.In this episode we break down:→ Where Opus 5 genuinely beats Fable (and
The Trick That Triples Your Claude Limits
Send us Fan MailGael can write a full blog post using about 7% of his weekly Fable limit. Most people use 50% doing the same job.The difference isn't a better prompt. He stopped letting the smartest model do the work at all. Fable briefs the task, Sonnet handles research, Opus makes the editorial calls, Codex writes the code. Fable just manages. With Anthropic cutting weekly limits by roughly
5 Boring AI Automations Making Us 7 Figures
Send us Fan MailWe run a seven figure business with two people and zero employees, and the reason is none of the flashy AI stuff you see on social media. It is the boring internal work: a support bot that helps members while we sleep, a database that flags which customers are about to cancel, and onboarding that runs itself at 6am every day. In this episode we open up the actual systems and show y
What Actually Changed In Claude Opus 4.8
Send us Fan MailA lot of people refused to leave Claude 4.6. 4.7 felt off, the writing got worse, and their skills stopped behaving like they used to. Opus 4.8 dropped, and that feeling is gone.We ran it through our real marketing skills. Meta ads, carousels, LinkedIn copy, a full one-shot website. Same prompts, same skills, just the new model. Here is how much better it actually is.In this episod
Business Owner Gets His Claude Code Setup Roasted
Send us Fan MailI let my co-founder roast my Claude Code setup live on this episode. He didn't hold back.Five months in, I thought I had it pretty dialed. Turns out my Claude.md is missing the most important thing, my folder structure is making my life harder, and I'm still manually triggering tasks Claude could just do for me. We go through the whole audit and the specific fixes I'
GPT-5.5 vs Claude: I Switched For 7 Days
Send us Fan MailGPT-5.5 dropped last week and the internet hasn't shut up about it. Switch now. Drop Claude. Move everything to OpenAI.So Gael actually did it. He swiped completely to Codex and GPT-5.5 for a week, ran the same business prompts on both models, and compared the real outputs side by side. The verdict isn't what you'd expect from the hype cycle.In this episode we break
We Just Tested ChatGPT Image 2
Send us Fan MailWe just tested OpenAI's new image model and generated a YouTubethumbnail of Gael that looks more real than he does. No cutouts,no Photoshop, one prompt.This isn't a marginal upgrade. On the LLM Arena benchmark, GPTImage 2.0 jumped over 300 Elo in a single release. That's roughly3x the jump we got from Nano Banana Pro. Production-grade ads,fake Ahrefs dashboards, edit
Why Everyone Says Claude Opus 4.7 Is Mid
Send us Fan MailA month ago Anthropic could do no wrong. Now every AI commentator is piling on Opus 4.7 just hours after it shipped. In this episode we cut through the noise: the model is mostly a side grade, but the new Claude Desktop app, auto mode, and a WordPress integration that unlocks fully automatic SEO are the real upgrades this week for business owners.In this episode:➤ Our theory on why
Claude Mythos Changes Everything
Send us Fan MailAnthropic just announced Mythos. A model so powerful they won't release it to the public. It scored 93.9% on coding benchmarks where every other model has been stuck around 80. It hacked Firefox 84% of the time. And they're only giving it to companies like Apple and Amazon to patch their security before the rest of us get anywhere near it.We sat down to figure out what th
Your Claude Code Tokens Are Disappearing
Send us Fan MailAnthropic accidentally leaked the entire Claude Code source code. 512,000 lines of code, 1,906 files, every system prompt and sub-agent architecture exposed. We dug through the leak and found unreleased features including an always-on background mode that works while you sleep, a new model tier above Opus called Mythos, and more.We also break down the Claude token limit crisis, sha
My Notion Runs Claude Code While I Sleep
Send us Fan MailLast Sunday my Gael texted me that he'd connected Claude Code to our Notion task board. You tick a checkbox, and Claude Code picks up the task, runs it headlessly, and comments back with the results. No terminal open. No VS Code. Just Notion.In this episode we break down:→ How Claude's Dispatch feature lets you run Claude Code from your phone→ The custom Notion system tha
Your AI Bill Doubles Next Month
Send us Fan MailWe've all been riding double usage promos on Claude and Codex for weeks. Most people don't even know these promos exist. They end March 31, and your bills are going up.In this episode we break down:→ Why your AI usage costs are about to spike (and what you can do)→ What the 1 million token context window actually means for quality→ GPT 5.4 Mini and Nano: cheaper models th
GPT 5.4 Just Changed Everything
Send us Fan MailOpenAI just dropped GPT 5.4 and it's not just another model update. The first heading of their announcement wasn't coding. It was knowledge work. That's a signal. We tested it head to head against Claude Code for real business use cases, and the results might change how you work.We also walk through an AI article generator skill that finally solves the quality proble
Social Media Platforms Are Coming For Your AI Content
Send us Fan MailEveryone's trying to automate social media with AI. Just plug in a prompt, hit post, watch the followers roll in. Sounds great. Except it doesn't work.It's actually one of the biggest traps in AI right now. You end up with generic, soulless posts that get zero engagement and attract zero customers. We've tested this extensively and in this episode we break down
Claude Code Converted Me (I'm Not a Developer)
Send us Fan MailFor 6 months my co-founder told me to use Claude Code. I brushed it off as it looked like a developer tool and I'm not a developer.Then I spent one morning with it and built a full financial dashboard pulling live data from two Stripe accounts, calculating VAT, mapping customer locations, and breaking down every processing fee. I haven't gone back since.In this episode we
Claude Opus 4.6 has a BIG Problem...
Send us Fan MailWant to learn how to use AI to automate your business? Check out AI Accelerator: https://www.authorityhacker.com/ai-accelerator/Claude Opus 4.6 and OpenAI's Codex 5.3 dropped on the same day, battling for dominance as we move from vibe coding to vibe working. But Opus burns through tokens so fast you can max out a $100/month plan in an hour—and the smartest AI model just made
Do NOT Install Clawdbot (I turned mine off)
Send us Fan MailWant to learn how to use AI to automate your business? Check out AI Accelerator: https://www.authorityhacker.com/ai-accelerator/An open-source AI agent is buying things with people's credit cards. And everyone's installing it anyway.While the AI labs were quiet in January, the underground exploded. Multbot (formerly "Claudebot") gives AI full root access to your
Claude's new CoWork Feature has a SERIOUS Problem..
Send us Fan MailLAST CALL: The Prices of our AI Accelerator are going up forever, join before it's too late: https://www.authorityhacker.com/ai-accelerator/The internet is about to become unrecognizable.While you've been focused on which chatbot writes better emails, the entire foundation of online business is shifting beneath your feet. This week alone: Google launched "Personal In
I Quit ChatGPT. Here's Why.
Send us Fan MailLAST CALL: The Prices of our AI Accelerator are going up forever, join before it's too late: https://www.authorityhacker.com/ai-accelerator/ChatGPT isn't the best AI tool anymore.While you've been using ChatGPT out of habit, the AI landscape has completely shifted. OpenAI's CEO called a "code red" as ChatGPT's market share collapsed from 87% to 65
New ChatGPT Stealth Update: Connect ANY App (MCP)
Send us Fan MailYou're using ChatGPT all wrong.Until now, using ChatGPT meant endless copying and pasting between your apps. A newly released feature, MCP connectors, shatters those limitations, transforming ChatGPT into a super agent that can connect to nearly any application, service, or website. This allows it to access information, talk to your apps, and take action anywhere, fundamentall
Is Google's new Image Model OVERHYPED ? (Test Results)
Send us Fan MailIs Google's new Gemini 2.5 Flash the image AI revolution everyone's claiming, or just another overhyped tool? AI influencers are calling it "insane" and "the best thing since sliced bread." But after 24 hours of brutal testing, we discovered the unfiltered truth.In this episode, we go beyond the hype. including:👉 The LM Arena results: Why it jumped 180
GPT-5 vs Claude vs Gemini: 7 Brutal Real-life Tests
Send us Fan MailWhat if the world's most powerful AI model was also the most deceptive?The GPT-5 hype is exploding, with reports of it crushing every benchmark. But how does it perform on real-world business tasks? In this episode, we go beyond the hype. After 12 hours of brutal, hands-on testing, we reveal the unfiltered truth about the new GPT-5 family of models.We show you exactly what GPT
How to Rank on ChatGPT (With Steve Toth)
Send us Fan MailIs traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales?Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But how do you tap into this new channel? And what happens when AI starts giving out outdated or just plain wro
We Vibe Coded a $16k AI App. It was Amazing & Terrifying
Send us Fan MailThanks to Fatjoe for Sponsoring this episode. Check out their white label Digital PR campaign services here: https://fatjoe.com/pr-campaigns/Want to work directly with us?https://www.systemstack.ai/---What if you could rebuild a $16,000 web app in under a week without writing a single line of code?The AI coding hype is exploding, but the reality is more challenging than most tutori
The Easy AI Service That Pays $8,000 Per Client
Send us Fan MailWant more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subscribe/Want to work directly with us?https://www.systemstack.ai/---What if you could launch a service business that charges clients $4,000 to $8,000 per month? Traditional cold email is broken. In this episode, we reveal the complete blueprint for an AI-powered outreach system tha
New AI Tool Builds ANY Automation in Minutes (Live Demo)
Send us Fan MailThis episode is sponsored by https://seowriting.ai/ - Create SEO-optimized long-form content that actually ranks with their super pages feature. Use code HACKPODCAST for 25% off.---Tired of complex automation tools that break when you change one tiny detail? Fed up with spending hours debugging N8N workflows or paying premium prices for Zapier?In this episode, Aaron from Gumloop de
Google’s Secret AI Tool Builds $10k Websites FREE
Send us Fan MailGet all the prompts & tools used in this video: https://www.authorityhacker.com/freeb...---Think building a professional website costs thousands and takes weeks?Imagine crafting a $10,000-level website or landing page yourself, in just a few hours, for ABSOLUTELY FREE. Slash your current website costs or even launch a profitable web design service undercutting old-tech designer
5 AI Agents that can make you $1k/Day
Send us Fan MailWant more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subsc...Think AI is just for simple tasks? Imagine going from zero to $1,000 per day by creating AI agents that deliver high-value services like expert-level email newsletters, content marketing, or even SEO, with clients paying $5-10k/month. But how do you actually build these agent
ChatGPT o3 UPGRADE: This Changes Everything
Send us Fan MailWant more AI tips & tricks for marketers & business owners? Sign up for our Newsletter. Weekly exclusive tips: https://www.authorityhacker.com/subsc...Think you've mastered ChatGPT? Recent updates, new models (like O3 & O4 mini), and hidden features mean you might be missing out on its true power, feeling like you're drinking from a firehose just trying to kee
GPT-4o Just Replaced Your Designers (For Free)
Send us Fan MailChatGPT just unleashed groundbreaking image generation, changing the game for visual content overnight. In this episode, we dive deep into this powerful new feature, moving beyond the memes to uncover its real business potential. We reveal 4 specific techniques—rarely discussed elsewhere—that unlock vastly superior results compared to basic text prompts, including how to leverage s
Build $10k apps in 30 minutes with AI (Full tutorial)
Send us Fan MailWant more AI tips & tricks for marketers & business owners? Sign up for our Newsletter. Weekly exclusive tips: https://www.authorityhacker.com/subsc...Felt limited by coding skills or steep developer costs? AI just unlocked the ability for anyone to build custom web tools, obliterating the traditional $10k price tag and months-long waits. In this episode, we dive deep into
7 Clever AI Deep Research Hacks (Real examples)
Send us Fan MailAll the results talked about in this episode: https://jmedia.notion.site/deep-research-links?pvs=4In this episode, we dive deep into AI's newest superpower—Deep Research—testing 4 leading models on real business tasks. We reveal which platforms offer unlimited deep research capabilities, which ones require hefty subscriptions, and how these tools are revolutionizing everything
Which AI Wins for Marketers? We Tested Them All
Send us Fan MailGet all the test results from this episode: https://www.authorityhacker.com/freebies/llm-test/In this episode, we rip the lid off our week-long AI showdown, testing the latest LLMs head-to-head on real marketing tasks. We’re spilling the unfiltered truth about why ChatGPT might not be your golden ticket anymore, uncovering cheap underdogs that stole the show, and revealing which mo
Why we shut down our 7 figure business
Send us Fan MailIn this episode, we pull back the curtain on our decision to shut down our multi-million dollar course business with 15,000 customers. We discuss the decline of the affiliate marketing model, the rise of AI, and our shift in focus towards AI and automation for marketers and entrepreneurs. From letting go of our team to facing our customers, we share candid insights into the challen
#355 - Why We’re Quitting WordPress in 2025
Send us Fan MailIn this episode, Mark and Gael share their insights on the changing landscape of website building platforms and why they're actively looking for alternatives to WordPress, despite being longtime WordPress users.They cover everything you need to know, from detailed comparisons between WordPress, Webflow, and Bricks, and exactly how to transition away from WordPress without rebu
#354 - How Fery Kaszoni Grew An $8,000,000/yr Agency in 4 Years
Send us Fan MailIn this episode, we dive deep with Fery, founder of Search Intelligence, about building a fast-growing digital PR agency from scratch.From embracing chaos as a growth strategy to developing enterprise-level software solutions, Fery shares candid insights about the challenges and triumphs of scaling to nearly 100 staff and 7 figures in revenue in just 3-4 years._____________________
#353 - The Top 11 Online Marketing Predictions for 2025
Send us Fan MailIn this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/353-2025-online-marketing-predictions/_______
#352 - Something is happening to the way people use Google…
Send us Fan MailIn this episode, we dive into groundbreaking new research about how people actually use Google in 2024, analyzing SparkToro's data from 133,000 real users that challenges conventional wisdom about search behavior. Plus, we discuss the growing adoption of AI search tools, and explore OpenAI's new Sora video model.____________________________________________Hosts: Mark Webs
#351 - Is Affiliate SEO Finally Dead??
Send us Fan MailIn today's episode, we're diving into what might be the biggest shakeup in SEO this year.Google's biggest crackdown yet has hit major publishers like Forbes, WSJ, and CNN, slashing their affiliate traffic.Perfect timing – as the DOJ pushes to break up Google's Chrome dominance and OpenAI develops their own browser.Meanwhile, publishers are mobilizing to monetize
#350 - The AI Marketing Workflow You Can’t Ignore In 2025
Send us Fan MailAre you tired of shelling out big bucks for AI tools that promise convenience but deliver a hefty price tag instead?Well, you're not alone.In today's episode, we expose the truth about overpriced AI productivity tools and reveal how you can achieve so much more with customized, cost-effective alternatives that you build yourself.Plus we’ll show you exactly how you can bui
#349 - How To Make $10,000+ From Other People’s Audiences
Send us Fan MailCheck out Bryan’s free resource containing all the tools needed to add $10k coaching clients using other people’s audiences 🔥👇 https://ahkr.to/growthtools-free-tool-swipe____________________________________________Today, we dive deep into how to make millions online by helping people solve real problems without getting distracted by shiny objects.Our guest, Bryan Harris, built Grow
#348 - How We Build Digital PR Links In-House
Send us Fan Mail🚨 LIMITED OFFER 🚨 Don’t miss the launch of our brand new Link Builder Academy course 👉 https://www.authorityhacker.com/product/link-builder-academy/You can check out one of the modules for free 🔥👉 https://ahkr.to/high-dr-links____________________________________________Want to get into Digital PR, the hottest trend in link building right now, but find it too intimidating?We’re here
#347 - How We Built 1,664 Quality Links for $8 Each
Send us Fan Mail🚨 Grab our FREE list of 50 linkable asset examples to supercharge your SEO 💪👉 https://ahkr.to/50-top-performing-linkable-assets____________________________________________What if we told you that we built 1,600+ high-quality backlinks for just $8 each on average?And we’re not talking about backlinks from spammy sites that you could buy on Fiverr, we’re talking backlinks from DR90+
#346 - Hot or Not: Test Your HCU Radar
Send us Fan Mail🚨 Check out our free subscriber-exclusive video on how to generate $100+/day with affiliate marketing 👉 https://ahkr.to/authority-hacker-free-training____________________________________________In today's episode, we are playing Google Update Roulette.The rules are very simple: 1. We give you a URL and you have three minutes to open it, look at the site and decide if it went u
#345 - Our AI Agent Made Us 6 Figures
Send us Fan Mail🚨 Download one of our FREE subscriber resources 👉 https://ahkr.to/authority-hacker-free-resources____________________________________________We haven't been 100% truthful with you lately. And today we want to come clean. Hundreds of you have bought our latest product (the Product Review Profit course we’ve recently released that teaches you how to scale the Amazon Influencer P
#344 - 1 Year Since HCU: What’s Working Now
Send us Fan Mail🚨 Grab our FREE list of 47 under-the-radar tools that will boost your business 👉 https://ahkr.to/tools-swipe____________________________________________Just as we sat down to record our 1-year anniversary of the HCU podcast, Google threw us another curveball... A massive update that's seemingly undoing some of the HCU damage.But even with these improvements, many sites are sti
#343 - English Teacher Makes 7 Figures without Google
Send us Fan MailWant to learn how to build a repeatable, manageable system to actually make socials generate big bucks for you?We’re not talking spamming shitty AI images to boomers on Facebook or Pinterest.We’re talking *building a real business that will survive platform changes*, unlike many of the tactics floating around these days.In this episode, we chat with Lucy Simkins to reveal how she t
#342 - Best Side Hustle of 2024 (Only 4 Hours A Week)
Send us Fan MailIt's no secret that the industry has been struggling for nearly a year now following the HCU. And it's been particularly difficult for beginners to get started, as established sites have been dominating search results. So the question everyone’s asking is what future-proof tactics should beginners actually be doing in 2024? (That isn’t spammy or potentially illegal.) In t
#341 - New Website Upgrades To Make More Money
Send us Fan MailWe've just uncovered tons of tech that site owners should be using to scale their sites WAY better.The Authority Hacker site redesign has just been completed, and we've already managed to more than DOUBLE our conversions using some weird new elements that we'll share with you in this week's episode. (A particularly big deal now that Google sends less traffic to
#340 - Create A Profitable Online Course (from 8-Figure Course Creators)
Send us Fan MailToday we're talking about what might be the most powerful way to monetize your content online.And no, it's not ads or affiliate marketing - we're diving into the world of online courses.But making a good course that people want to trade money for is not an easy task. So in this episode, Mark and Gael (8-figure course sellers themselves) break down the entire field-te
#339 - How We Created A Profitable YouTube Channel In Only 3 Months
Send us Fan MailEven if you hate Google, there is no denying that YouTube is probably the best social network to be doing well on.We spent a lot of time strategizing and thinking about how to get the most out of the platform while minimizing the drawbacks, and after 4 months our new channel already👉 outperforms our 6-year-old YouTube channel👉 outperforms videos of many competitors that have hundre
#338 - Ultimate Instagram Traffic Strategy
Send us Fan MailIn this episode, Gael is joined by guest Sammie Ellard-King to dive deep into Instagram’s potential as a powerful business tool. Sammie has built a successful business in the fiercely competitive personal finance niche, using Instagram Reels to capture massive engagement and drive conversions. Today, Gael and Sammie break down the exact tools used, provide tactical insights, action
#337 - The Future of Authority Sites
Send us Fan MailIn this episode, Mark and Gael take a look at the current challenges online business owners are facing, and present the framework they've created that addresses these challenges. They'll also break down three examples of businesses who already successfully use this framework, and finally, what this all means for Authority Hacker's free and paid content.______________
#336 - 5 Small Sites Making Money Without Google
Send us Fan MailIn this episode, Mark and Gael dive deep into real-life Facebook ad funnels that actually work for small sites. Using the free Facebook Ad Library tool, they break down ads from small businesses in several niches that have been profitable over time, including their strategies for maximizing conversion with upsells and other tactics. If you're looking for actionable insights ba
#335 - How We Make Money From Facebook
Send us Fan MailLet’s face it.Google is probably never going to be the same easy traffic source it has always been.You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to.So the question a lot of people are asking now is: What now? 😳While nothing is a 1:1 replacement to Google search, in this episode, we talk about ONE of the things we ar
#334 - March Core Update Analysis with Lily Ray
Send us Fan MailAs we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.To help navigate these changes, we wanted to bring a guest that’s out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray 🔥She hares a ton of interesting insights about SEO on social media
#333 - The Secret to RTINGS.com's SEO Success
Send us Fan MailRTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. So how exactly did they pull this off?In this week’s episode, Mark sits down Pauline Duthiel, Head
#332 - 4 PROVEN Steps To Beat Google Updates
Send us Fan MailGoogle just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important. It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been aff
#331 - Site Speed Nerd Roasts Our Site
Send us Fan MailDid you know that Google is about to introduce a new web vital metric? 😨Neither did we.But this news did prompt us to take another look at our site speed setup, and we wanted to bring in a pro to help us out. So in this week's episode, Gael chats with Brian Jackson - the guy behind the enthusiast site speed plugin, Perfmatters. He's seen hundreds of site setups, this wee
#330 - 7 Sites Beating Google's Algorithm
Send us Fan Mail6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "𝘜𝘴𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘳𝘥𝘴 𝘵𝘰 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴" ?! 🙄 Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not.We give you real examples of real
#329 - Cyrus Shepard spills Google’s secrets
Send us Fan MailWhen a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them.So in this week’s episode, Gael asks Cyrus all the questions that matter to figure out:👉 How much does EEAT really matter for Google and quality raters?👉 Does Google give an unfair adva
#328 - Did Ahrefs F**k Us?
Send us Fan MailIn the last two years, Ahrefs, a tool that many people in the industry would agree is the best tool for the job, has lived long enough to see itself become the villain and many now associate the brand with corporate greed. So how did that happen and is it justified?No topic was off the table in this week’s episode with Tim Soulo from Ahrefs. Gael gets the 4-1-1 on their credit syst
#327 - 8 Ways To Adapt Your SEO In 2024
Send us Fan MailIn this week’s episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward.Full show notes:https://www.authorityhacker.com/podcasts/8-ways-to-adapt-your-seo-in-2024/
#326 - Can We Predict The Future AGAIN??
Send us Fan MailPredicting the future in this industry is NOT easy. But in this week's episode, Mark and Gael take a look at the predictions they made last year... and some of them are scarily accurate 😳 They also make a new set of predictions for 2024 of all the major changes they expect to see in the next few months, so buckle up! Full show notes:https://www.authorityhacker.com/podcasts/can
#325 - Ultimate New Facebook Strategy
Send us Fan MailOur guest today doesn’t believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates. In this episode, Gael sits down with Anne Moss - the archetype of a niche si
#324 - This Proves That EEAT ACTUALLY Works (Kinda)
Send us Fan MailIn this week’s episode, Gael chats with Derek Hales, founder of Modern Castle and NapLab, which produce some of the best review content ever seen from a small publisher. So good, in fact, that despite the recent Google updates that destroyed many sites in the industry, NapLab has actually seen signficant growth. Join Gael and Derek as they break down NapLab’s extensive review proce
#323 - Digital PR Expert Reveals How To Get Links
Send us Fan MailIn this week's episode, Mark sits down with Gabriela Covay to break down exactly how her company, Bright Valley Marketing, landed Authority Hacker over 30 links - including some DR90 ones - in their full digital PR campaign. And they'll give you a step by step on how you can do it, in any niche, for your website, too 🤩💪 Full show notes:https://www.authorityhacker.com/podc
#322 - All Our Best Hires Come From THIS Country
Send us Fan MailSouth Africa is one of the best places in the world to recruit from - and it’s mostly being overlooked and underutilized right now.This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team.💪 Get in touch with the Marketing
#321 - Is AI Overhyped?
Send us Fan MailNow that the initial hype around AI has died down, in this week's episode Mark and Gael sit down to discuss what they really think of AI and how it can best be used in the real world.Full show notes:https://www.authorityhacker.com/podcasts/321-is-ai-overhyped/
#320 - The Website Market Just Flipped
Send us Fan MailHow is AI, increasing inflation and the worsening of the overall global economy affecting the website market? In this week's episode, Mark sits down with Justin Cooke from Empire Flippers to discuss exactly how the website market has changed and what that means for you.A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence:https://search-intel
#319 - New Survey Reveals Exactly What’s Changed in Affiliate Marketing
Send us Fan MailIn this week's episode, Mark and Gael and dive into various aspects of the affiliate marketing industry, comparing their own experiences with results from the Affiliate Marketing Survey. Full show notes:https://www.authorityhacker.com/podcasts/new-survey-reveals-exactly-whats-changed-in-affiliate-marketing/
#318 - Decoding Topical Authority with Koray Tuğberk Gübür
Send us Fan MailA lot of people find Koray Tuğberk Gübür’s content confusing and difficult to follow. So we’ve set out to decode of the most cryptic people in the industry, and break down what he shares into clear and actionable steps. This week, Gael sits down with Koray to chat all things topical authority in one of the most challenging interviews yet.Full show notes:https://www.authorityhacker.
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