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Technically Creative by KoobrikLabs

Technically Creative by KoobrikLabs

Orlando Wood 50 Episodes Oct 13, 2026

Technically Creative by KoobrikLabs explores the people who bridge imagination and systems—operators, creatives, and technologists turning ideas into industry. It's a technology podcast aimed at those who don't consider themselves technical but need to understand the systems shaping creative work. Host Orlando Wood talks with guests about the intersection of creativity and technology.

Episodes

Can You Copyright AI-Generated Work? | AI Lawyer Lisa Oratz Explains
Can You Copyright AI-Generated Work? | AI Lawyer Lisa Oratz Explains Oct 13, 2026 3446 Can you copyright AI-generated work? If you create a film, image, character or advertisement using generative AI, who actually owns it? If you're a creative company looking to future-proof your business, book a free consultation with KoobrikLabs, the data partner for creative companies. 👉 https://koobriklabs.com/contact/ In this episode of Technically Creative, Orlando Wood sits down with Lisa Ora
Is Ad Tech Coming for Everything?
Is Ad Tech Coming for Everything? Oct 12, 2026 1059 Weekly AI news for the creative industries. This week, Technically Creative asks whether ad tech is about to become something much bigger: the system that creates, distributes, targets, measures and continuously rewrites advertising. TikTok, Meta, OpenAI, NBCUniversal, FreeWheel, Newton and Omnicom are all pushing AI deeper into advertising. Creative generation, media buying, audience targeting, c
How AI Is Rewriting Film Production | Inside LumaAI with Ryan Black & Kyt Janae
How AI Is Rewriting Film Production | Inside LumaAI with Ryan Black & Kyt Janae Oct 7, 2026 3491 How is AI actually changing professional film and advertising production? Technically Creative is brought to you by KoobrikLabs, the IT and AI partner for creative companies. In this episode of Technically Creative, Orlando Wood sits down with Ryan Black and Kyt Janae from Luma AI to explore how generative AI is moving beyond individual image and video generation and into professional filmmaking,
The Cute Ai Agent Has Your Credit Card...
The Cute Ai Agent Has Your Credit Card... Oct 5, 2026 1135 Weekly AI news for the creative industries. This week, Technically Creative looks at the rise of AI agents and a much bigger question than whether AI can write, code or make images: how much authority are we actually prepared to give it? OpenAI and Meta are pushing toward always-on AI agents that can access files, communicate with people and act on your behalf. That became very real this week when
The Fight Over the Future of Commercial Production | Steve Davies (APA) and Matt Miller (AICP)
The Fight Over the Future of Commercial Production | Steve Davies (APA) and Matt Miller (AICP) Sep 29, 2026 3584 What happens when the agency advising a client on who should produce its advertising also has a financial interest in producing the work itself? Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies. In this special episode of Technically Creative, Orlando Wood sits down with Steve Davies, CEO of the UK’s Advertising Producers Association (APA), and Matt Mi
AI is No Longer a Dirty Little Secret!
AI is No Longer a Dirty Little Secret! Sep 28, 2026 1206 Weekly AI news for Hollywood, Advertising, and the creative industries. This week, Technically Creative looks at a major shift in generative AI: filmmakers, studios, musicians, publishers and advertisers are starting to talk publicly about how they are actually using AI. Jeffrey Katzenberg is developing plans for an AI-focused animation venture. The Lion King director Rob Minkoff is developing Sto
AI Training Is Copying. Is It Infringement? | Keith Kupferschmid, CEO Copyright Alliance
AI Training Is Copying. Is It Infringement? | Keith Kupferschmid, CEO Copyright Alliance Sep 22, 2026 3662 AI is forcing one of the biggest copyright debates in decades. So what does copyright law actually say about training AI on creative work? This episode is paid for by the Future of Life Institute. In this episode of Technically Creative, Orlando Wood sits down with Keith Kupferschmid, CEO of the Copyright Alliance, to unpack the increasingly complicated relationship between artificial intelligence
Can AI BE Contained?
Can AI BE Contained? Sep 21, 2026 960 Weekly AI news for the creative industries. This week, Technically Creative asks a much harder question: can increasingly capable AI systems actually be contained? The main story is the growing concern around autonomous AI agents. New reporting on an OpenAI evaluation described agents finding unauthorized ways to communicate, exploiting vulnerabilities, accessing the internet and reaching third-pa
Why a Live-Action Producer Took the Leap Into AI | Toby Walsham, Made By Humans
Why a Live-Action Producer Took the Leap Into AI | Toby Walsham, Made By Humans Sep 15, 2026 3218 Can AI and traditional film production actually coexist? Technically Creative is brought to you by KoobrikLabs, the IT and AI partner for creative companies. In this episode of Technically Creative, Orlando Wood sits down with Toby Walsham, founder of Imagine This and Made By Humans, to explore what happens when an experienced live-action producer builds an AI creative studio from inside the adver
Is Advertising is Eating Itself?
Is Advertising is Eating Itself? Sep 14, 2026 1114 Weekly AI news for the creative industries. This week, Technically Creative looks at the growing fight over who gets to make advertising, how AI is disappearing into professional creative workflows, and why the rules around technology, work and authorship are changing faster than the institutions around them. The biggest story is advertising production. WPP is pushing more commercial production th
Rethinking AI, Culture & Creativity | Oonagh Murphy, Arts Council England
Rethinking AI, Culture & Creativity | Oonagh Murphy, Arts Council England Sep 8, 2026 3893 Why are we using AI? This episode of Technically Creative is brought to you by The Future of Life Insitute, an independent nonprofit working to steer transformative technologies toward benefiting humanity. https://futureoflife.org/ In this episode of Technically Creative, Orlando Wood sits down with Oonagh Murphy, Director of the Responsible AI Academy at Arts Council England, Senior Lecturer at G
Maybe the Answer is... Make More Movies?
Maybe the Answer is... Make More Movies? Sep 7, 2026 1145 Hi, and welcome to the Technically Creative Week in Review, where every Monday I look back at the biggest stories in AI, technology and the creative industries from the week just gone, and try to figure out what they actually mean for the week ahead. Technically Creative is sponsored by KoobrikLabs, the AI and IT partner for creative companies. If you’re trying to figure out how AI, data and techn

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