Esthetician Podcast; Business tips for Estheticians
The Esthetician Podcast is a business-focused show for solo estheticians and spa owners who feel overwhelmed or overworked while trying to build profitable businesses. Hosted by Kari Jo Patterson, an esthetician, spa owner, and business coach with over 20 years in the industry, it helps listeners understand what is really happening in their business and what to fix first. Episodes cover stronger systems, higher profits, better client retention, and more personal freedom. Kari also shares lessons from growing her own esthetics business into a profitable spa and eventually selling the company.
Episodes
How to Use AI to Get More Esthetician Clients to Rebook
Send us Fan MailWhat if AI could help you remember every client follow-up and get more clients to rebook? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build an AI assistant for your esthetician business that helps you track the client journey, improve the client experience, and stop clients from falling through the cracks—so you can get clients to come back, make m
How to Grow Your Esthetician Business Beyond Yourself with Adrienne Dorison
Send us Fan MailIf you’re doing everything yourself in your esthetician business, you may be the thing keeping it from growing. In this episode of The Esthetician Podcast, Kari Jo Patterson talks with Adrienne Dorison, co-author of Clockwork, about how to delegate, know when to hire, create simple SOPs, and build an esthetician business that can grow beyond you.You’ll learn what to hand off first,
You Started Your Esthetician Business Before You Were Ready. Now What?
Send us Fan MailThis episode is sponsored by JuvPen Microneedling.New estheticians are often told to go solo, start an esthetician business, and focus on getting more clients—but what if you opened your business before you had enough experience? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build expertise, earn client trust, improve retention, and make money as a s
How to Do Microneedling Correctly: A Guide for Estheticians with Bree Holt
Send us Fan MailIf you’re an esthetician offering microneedling—or thinking about adding it to your esthetician business—how do you know what needle depth to use, what products are safe during treatment, and whether you’re being too aggressive?In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with Bree from JuvPen to break down microneedling for estheticians, including needle
How to Build an Esthetician Website That Gets You More Clients with Makena Delaney
Send us Fan MailIs your esthetician website actually helping you get clients—or is it just sitting there? In this episode of The Esthetician Podcast, Kari Jo talks with Makena, founder of Makena Creative, about how to build an esthetician website that establishes credibility, attracts the right clients, and helps your esthetician business make money.You’ll learn what pages your website needs, comm
How to Get More Client Referrals as an Esthetician
Send us Fan MailYour clients love you and keep rebooking—so why aren’t they referring their friends? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build a simple esthetician referral system that helps you get clients without automatically discounting your services.You’ll learn how to capture referrals, review them during your CEO time, thank clients in a way that fi
Where Is Your Esthetician Business Losing Money? Find Your Biggest Profit Leak
Send us Fan MailAre you booked but still wondering where all your money goes? In this episode of The Esthetician Podcast, Kari Jo Patterson explains why most estheticians don't actually have a marketing problem—they have a diagnosis problem. Learn how to identify profit leaks, improve client retention, make smarter business decisions, and build a more profitable esthetician business without w
How Estheticians Can Build Financial Freedom Outside the Treatment Room with Mel Abraham
Send us Fan MailWhat happens if you get sick, burn out, or simply don't want to work behind the treatment room anymore?For most estheticians, the income stops.That's because we've built businesses that depend entirely on our time. The moment we stop working, the money stops too.In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with CPA, wealth strategist, and U
How to Know If It’s Really Time to Hire Your First Esthetician
Send us Fan MailAre you feeling overwhelmed and wondering if it’s finally time to hire another esthetician? In this episode of The Esthetician Podcast, Kari Jo explains why most estheticians don’t actually have a hiring problem—they have an operations problem.Learn the simple order every esthetician business should follow before adding payroll: automate with technology, buy back your time with par
Why You’re Doing Everything to Get Clients… But It’s Still Not Working
Send us Fan MailThis episode is sponsored by GlossGenius.The more successful your business becomes, the more time it can take to run it. GlossGenius helps beauty professionals simplify booking, payments, client communication, marketing, and more—all in one place—so you can spend less time managing your business and more time serving clients.✨ Use code KARIJO to get 50% off your first two months of
How to Create an Esthetician Membership That Generates Recurring Revenue with Paige Vandy
Send us Fan MailIf you’ve ever wondered how to create a membership that actually works, this episode is for you.Most estheticians think memberships are simply monthly facial plans, but memberships can become a powerful way to create recurring revenue, build stronger client loyalty, and reduce the pressure of relying only on appointments.In this episode, Kari Jo Patterson sits down with membership
How to Track Your Esthetician Business Numbers So You Know What to Fix
Send us Fan MailIn this esthetician podcast episode, Kari Jo helps a spa owner figure out why her esthetician business is growing but still feels unclear. They talk about tracking weekly numbers, improving rebooking, getting clients through referrals, and using business data to make money instead of guessing what to fix.If you’ve ever said, “I don’t know my business numbers,” this episode is for y
Should You Simplify Your Esthetician Service Menu?
Send us Fan MailMost estheticians think they need to offer more services to grow.But in reality?The bigger your treatment menu gets, the more confused your clients become.In this episode, Kari Jo breaks down why clients don’t actually think in treatments — they think in problems. You’ll learn how to simplify your treatment menu, organize your services into phases, and create systems that make clie
How Estheticians Should Actually Use Their Email List with Dawn Richardson
Send us Fan MailAre you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business without relying only on Instagram. They break down what to send your email list, how to stay personal without sounding salesy, how to segment cli
Why Your Facial Clients Aren’t Rebooking — What Estheticians Should Fix Next
Send us Fan MailMost estheticians think they need more clients.But what if the real problem is that the clients you already have aren't coming back?In this episode, I sit down with Katie, a lash artist and esthetician who recently moved her business and is trying to grow her facial clientele. Like many estheticians, she thought she needed more marketing and more new clients.Instead, we uncove
122: How Estheticians Can Stay Busy During Slow Season Without Discounting Everything
Send us Fan MailIn this episode of The Esthetician Podcast, Kari Jo breaks down why so many estheticians feel stressed every fall and winter — even when summer felt busy. Learn how to use promotions, referrals, add-ons, and numbers tracking to create a repeatable esthetician business system that helps you make money, stay booked, and stop guessing what to fix. If you’re an esthetician trying to ge
121: How to Price Your Esthetician Services Without Losing Clients
Send us Fan MailIn this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving away treatments for free. They break down price-per-minute, undercharging, discounts, add-ons, Groupon, deposits, and how to build a profitable esthetician business without losing clients.
120: Why Your Facial Clients Don’t Come Back (And How to Keep Them Returning)
Send us Fan MailIn this episode of The Esthetician Podcast, Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back. They break down why gift card clients disappear, how mailed newsletters can help estheticians stay booked, and why tracking numbers is essential for growing an esthetician business and making more money
119: What Actually Makes a Facial Feel Luxury to Clients
Send us Fan MailMost estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician Podcast, Kari Jo Patterson breaks down the difference between hospitality and luxury and teaches estheticians how to create a high-end esthet
How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop)
Send us Fan MailPosting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without living on social media, so we brought on Meta ads expert Jana Bishop to break down how Facebook ads and Instagram ads can create real breathing room, not
117: How to Grow Your Esthetician Business with Systems (Increase Revenue & Get More Clients)
Send us Fan MailWe coach Sam, a Winnipeg sugaring salon owner, through the real barrier behind her goal to double revenue: leadership systems that make performance visible. We lay out a simple daily numbers routine that turns rebooking, retail, and sales into clear metrics instead of emotional guesswork. • Sam’s path from COVID lockdown launch to expansion and a second team member • why “double th
116: How a Virtual Receptionist Helped Me Stop Working 24/7 as an Esthetician
Send us Fan MailStill answering client messages at dinner?If your phone never stops… your business doesn’t either.In this episode of The Esthetician Podcast, I’m sharing the one thing that completely changed my business, helped me stop working 24/7, and gave me boundaries with clients again: hiring a virtual receptionist.If you’re an overwhelmed esthetician who feels like you’re doing everything y
115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong
Send us Fan MailAre you posting on Instagram but still not getting enough esthetician clients?In this episode of The Esthetician Podcast, Kari Jo sits down with marketing strategist and website designer Madelyn Victoria to talk about what actually helps estheticians get found online, build trust fast, and turn followers into booked clients.If your Instagram bio is unclear, your pinned posts are ra
114: Why You’re Not Getting Clients as an Esthetician (Your Message Is Confusing)
Send us Fan MailIf you’re posting consistently but still not getting enough clients as an esthetician, this episode is for you.In this Business Breakthrough Audit, Kari Jo helps Kristina uncover why her esthetician marketing isn’t converting and how unclear branding and messaging can confuse potential clients. They talk about niching down, becoming known for one thing, building authority online, a
113: 1099 vs W2 for Estheticians: How to Pay Employees Correctly
Send us Fan MailIn this episode of The Esthetician Podcast, Kari Jo Patterson explains esthetician payroll, 1099 vs W2 classification, employee pay structure, payroll taxes, and how to hire employees the right way in a beauty business. If hiring feels scary because you don’t understand payroll, this episode breaks down the systems, commission structure, and tax setup that help estheticians grow pr
112: You Can Be A Great Mom And Entrepreneur
Send us Fan MailIf your books are slow, it’s usually not because you aren’t working hard enough.It’s because you’re focusing on the wrong things.In this episode, I sit down with one of the coaches who helped me during one of the hardest seasons of my business, when I had built a full schedule but still wasn’t making money and felt completely overwhelmed.We talk about what actually gets clients, wh
111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money
Send us Fan MailWe audit Brooke’s esthetics business and draw a hard line between landlord and employer, then map the math and mindset that stop hidden subsidies and unlock real freedom. Clear steps follow: price booth rent by true costs, make shared services opt‑in, or pivot to W‑2 hiring.• current mix of booth renters and one employee front desk• landlord vs team expectations and legal boundarie
110: How to Get Gen Z Clients as an Esthetician (And Keep Them for Years)
Send us Fan MailYour next twenty years of bookings are already shopping, posting, and obsessing over their pores—just not in your treatment room yet. We pull back the curtain on Gen Z’s beauty mindset and show exactly how to win them with clarity, access, and authentic social design.We start with a frank look at where their money goes and why marble floors and “luxury” branding turn them off. Gen
109: How Estheticians Can Grow a Team Without Burnout with Carly Kenyon
Send us Fan MailWe share how Carly grew from solo esthetician to a team of eight, scaled revenue by over 600 percent, and avoided repeat burnout by installing strong systems, clear policies, and firm boundaries. Practical steps show how to capture every lead, reduce cancellations, and transition clients to your team with confidence.• using Instagram as a consistent client acquisition system• onlin
108: Booked One Week, Dead the Next: Fix This
Send us Fan MailReady to stop chasing clients and start leading them? We kick off 2026 by reframing the way estheticians walk into every consultation: calm, clear, and confident, as if the bills are already paid. That single posture shift changes everything from rebooking rates to retail conversions, because clients can feel the difference between pressure and leadership.Harmony, a registered nurs
107: Esthetician Models Strategy: Why Your Clients Aren’t Rebooking
Send us Fan MailWe share the system that turns models into momentum, lashes into stability, and scripted consults into stress-free rebooks. The aim is simple: use repeatable services to buy time, then build authority so facials and premium treatments stick.• why repeatable services stabilize cash flow • how to script a consult that sells early • when facial models help and when they don’t • using
106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
Send us Fan MailSelling doesn’t have to feel like pressure. When clients worry about sounding rude and pros worry about being pushy, everyone hesitates and outcomes suffer. We brought in sales strategist Nikki Roush to show how permission-based selling turns awkward moments into clear next steps, so estheticians can lead with confidence and clients can say yes without friction.We break down Nikki’
105: Winter Dry Skin Tips Every Esthetician Can Explain to Clients
Send us Fan MailWe break winter skin myths and show how education, not heavier moisturizer, drives results and rebooking. Angela brings a science-first lens to hydration, oils, TEWL, and ingredient order, plus practical scripts you can use today.• framing winter dryness as environmental stress and TEWL• using travel and water quality to explain sudden changes• the sponge analogy to sell proper hyd
104: Niche Clarity: Pick Your Mission
Send us Fan MailStop posting everything and selling nothing. We dig into the real reason clients skip past broad menus and show how choosing one focused niche turns confusion into trust, trust into confident pricing, and confident pricing into predictable bookings. You’ll hear why “results” is an empty promise without a plan, how to spot the signs your current niche doesn’t fit, and the one questi
103: Stop Guessing in QuickBooks: Money Clarity for Estheticians
Send us Fan MailWe turn bookkeeping fear into calm by showing how QuickBooks can guide real decisions instead of just checking a tax box. Erika explains categories that serve CEOs, the power of reconciliation, and simple ways to plug cash leaks in subscriptions and marketing.• using categories that inform decisions rather than only taxes• separating advertising channels to track ROI• auditing subs
102: How Solo Estheticians Turn One-Time Clients Into Consistent Rebooking
Send us Fan MailBooked out and still worried about revenue? We sit down with Ashlyn, an esthetician six months into running a spa designed for moms with on-site childcare, to crack the code on why steady bookings don’t always equal steady income. The answer isn’t more clients—it’s a conversion system that turns “treat-me” facials into rebooks, retail, and reliable monthly revenue.We start with the
101: Why Estheticians Feel Broke (Even When Revenue Is High) — And the System That Fixes It
Send us Fan MailWe dig into why money feels scary, why software isn’t the same as mastery, and how three simple metrics can calm your nervous system and guide better decisions. Confidence rises before revenue when you track weekly and decide by quarterly averages.• client testimonial on business growth • new year focus on money habits and tracking • psychology of avoidance and nervous system stres
100: Korean Skincare Explained for Estheticians (And How It Boosts Revenue)
Send us Fan MailKorean skincare isn’t just a trend; it’s a smarter system that puts barrier health first and saves your clients from the strip-and-fix cycle. We sit down with Angela Jia Kim—concert-pianist-turned-founder of Savor Beauty—to unpack the rituals behind glass skin, why hydration leads and exfoliation follows, and how clean, concentrated formulas can transform both outcomes and retail.A
099: Part 2 -Before You Buy That Machine: The 2-Number Test
Send us Fan MailWe share the rule that keeps big purchases profitable and show how to test demand before you buy. A candid laser story and a microderm win reveal how to match machines to the clients you already serve.• three times monthly payment rule for profit• monthly cash flow over sticker price• emotion and fear versus evidence and numbers• why tools don’t earn, systems and pricing do• demand
098: The Equipment Trap: What to Calculate First
Send us Fan MailWe break down the runway burn rule so you can make calm, smart choices about hiring, moving, or buying equipment. A simple formula shows how many months you can survive and when to pause, cut costs, and focus on profitable services to regain control.• defining runway and burn rate for solo practices• the three-month threshold for safe decisions• simple formula using cash, pre-booke
097: Esthetician Ads that Actually Book Clients: $5 Strategy
Send us Fan MailWe break down how estheticians can turn $5 per day into steady bookings using Meta’s ad objectives, smart creative, and a two-step retargeting funnel that builds trust. Robin shares practical benchmarks, simple scripts for Messenger, and a repeatable system you can run yourself.• big budget myth and why boost fails• choosing objectives that match outcomes• creative that works with
096: Solo Esthetician Confidence Blueprint: Niche Down, Get Educated, and Book Clients Faster
Send us Fan MailWe coach Alyssa through rebuilding confidence after burnout, narrowing her services to traveling makeup, and using education and metrics to drive growth. We share why rebooking rates matter, how to niche with intention, and where AI fits next to human touch and realness.• early career lessons from commission-only work• moving solo, hitting burnout, simplifying services• defining co
095: Turn Model Clients Into Paying Clients That Actually Rebook
Send us Fan MailThe rebook looks perfect… until the cancellation hits the day before. If you’ve felt that gut punch after a model appointment, you’re not alone. We unpack the real reason behind the pattern and show how to turn “free” into loyal with simple systems that work in the real world.We start by dismantling a costly myth: models are not paying clients, and the psychology is different. With
094: Solo Estheticians: Stop “I’ll Book Later” Clients
Send us Fan MailWe dig into a simple, reliable system for getting lapsed clients to return: a monthly mailed newsletter that keeps your spa present in their world. Justin from Jurassic Marketing shares the four-page format, the 80/20 content mix, list-building tactics, costs, and the realistic ROI timeline.• why clients don’t rebook and how to fix it • mailed newsletters as a tangible trust builde
093: Tension Relief Facials: The Niche That Makes Estheticians Booked & Profitable
Send us Fan MailWe coach Alyssa, a new esthetician who left pharmacy, to own a clear niche: become the tension relief facial specialist through advanced massage and a tight rebooking system. We map a simple plan using model clients, Google reviews, and team-aligned promos to fill her calendar fast.• choosing the employee path to build skill and avoid solo overwhelm• aligning strengths with owner n
092: How to Attract Baby Boomer Clients (and Keep Them for Life)
Send us Fan MailWe show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients.• why Baby Boomers hold wealth and book consistently• language that lands: restore, renew, strengthen• t
091: Stop Chasing Instagram: Use a Local Podcast to Fill Your Esthetician Books
Send us Fan MailWe share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings.• why podcasting builds authority faster than social posts• nam
090: Easy Consultation Steps for Estheticians: Make Clients Feel Heard, Book More
Send us Fan MailEver wish your consultations felt less like a checklist and more like a conversation that naturally leads to yes? We bring a mastermind student, Natalie, into the hot seat for a live role-play that shows exactly how to transform a first-time facial into a long-term client relationship. You’ll hear the beats, the phrasing, and the psychology that make clients feel truly heard—and wh
089: How New Estheticians Should Price Their Services to Get Booked Fast
Send us Fan MailWe share a practical pricing playbook for estheticians, from calculating a base price to launching a “no duh” offer that builds demand fast. We also talk about confidence, rebooking, and when to raise rates without losing momentum.• base price as the non‑negotiable floor per minute• why copying “going rates” stalls new estheticians• the “no duh” pricing strategy for fast demand• be
088: Estheticians: Simple Holiday Promos That Book You Solid and Boost Retail
Send us Fan MailWe share concrete holiday strategies for estheticians that turn December traffic into winter bookings, from build-a-gift bars and VIP tool discounts to bounce-backs timed for slower months. We also dig into mindset, marketing frequency, and why simple, in-person community beats algorithm chasing.• vendor gift sets versus DIY curation and sampling• treat-yourself positioning and VIP
087: Struggling to Run a Team? Here’s the Fix for Estheticians
Send us Fan MailEver wonder why some aesthetics businesses thrive while others struggle despite offering similar services? The answer often lies not in treatment expertise, but in business leadership.Meet Michelle, an ER nurse who launched a med spa seeking better work-life balance as a mother of four. What started in a small room inside a hair salon blossomed into a full-fledged wellness center w
086: Should You Go Solo? How Estheticians Know They’re Ready
Send us Fan MailThe Solo Readiness Scorecard to Avoid Burnout, Build Profit, and Start With Momentum”Discover whether you should leave your employer to start your own esthetics business by understanding the concept of "personal equity" and how it determines readiness for entrepreneurship.• Working for someone else vs. going solo both mean starting from zero with client books• The reality
085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Send us Fan MailEmail marketing expert Liz Wilcox reveals how estheticians can leverage their client email lists to generate consistent rebookings and build stronger connections with clients.• Use email marketing to maintain ownership of your client relationships instead of relying solely on social media platforms• Create an exclusive "VIP list" to incentivize email signups with first ac
084: Add Facials, Keep Your Niche: Skin-Recovery Strategy for Waxing Estheticians
Send us Fan MailEver find yourself torn between mastering your specialty and expanding your service menu? You're not alone. This captivating coaching session with Tara from Wicked Beauty Studio reveals the exact growth strategy that transformed her business from a basement operation to a thriving storefront.When Terra sought advice about adding facials to her successful waxing studio, she dis
083: Weekly Team Meetings That Scale Your Esthetician Business: Fix Turnover, Build Profit
Send us Fan MailWeekly team meetings are a non-negotiable foundation for scaling your aesthetics business and creating a stable team culture that prevents costly employee turnover. When implemented correctly, these gatherings transform from boring obligations into culture-building sessions that your team will value and look forward to attending.• Hiring someone new costs money for at least six mon
083: How Estheticians Can Get Featured in Skin Inc. & Build a Powerful Personal Brand
Send us Fan MailEver wondered what it takes to get your name and expertise featured in a major industry publication? In this enlightening conversation, Kitty Lin, the Managing Editor of Skin Inc magazine, pulls back the curtain on beauty publishing and shares exactly how estheticians can build their personal brands through media opportunities.Kitty reveals her fascinating journey from marketing te
082: The Hard Truths About Being an Esthetician: Money, Burnout & Building Real Wealth
Send us Fan MailThe aesthetics industry isn't all glamour and easy money – it's filled with financial challenges, unrealistic expectations, and competitive pressures that new estheticians rarely anticipate. Building real wealth requires developing multiple income streams beyond just providing services.• The money isn't what you think – most estheticians only take home about 7% of th
081: What I’d Do Differently if I Started My Esthetician Business Today
Send us Fan MailRemember when Instagram was the golden ticket to building an esthetician business? Those days are gone. The digital landscape has shifted dramatically, and what worked a decade ago is now drowning in a sea of oversaturation.Did you know the average person scrolls past 95% of social content without truly engaging? Or that businesses are posting eight times more content than just thr
080: How Estheticians Can Sell More Retail Without Feeling Pushy (Hint: It’s Not About the Product)
Send us Fan MailRetail expert Susanna Dellinger shares powerful strategies for estheticians to build community and boost product sales through authentic storytelling and meaningful client connections.• Susanna Dellinger, CEO of Bright Beauty Collective, brings 24+ years of retail beauty expertise • The secret to selling retail is storytelling – connecting product stories with client needs• Know yo
079: “Too Busy” Is Killing Your Beauty Business: How Estheticians Can Reclaim Time & Profit
Send us Fan MailAre you constantly saying "I'm too busy" but not seeing the results you want in your aesthetic business? This powerful mindset shift could be the game-changer you need.The busy trap keeps many estheticians stuck in survival mode, wearing every hat from service provider to social media manager to bookkeeper while still balancing family responsibilities. This constant
078: Stop Wasting Free Services: Use Google Reviews to Build Your Esthetician Business
Send us Fan MailEver wonder why your model treatments aren't filling your appointment book? It might be because you're focusing on the wrong return. While most estheticians chase fleeting Instagram mentions that vanish in 24 hours, the real gold lies in Google reviews—your permanent, trust-building, client-converting asset that works tirelessly while you sleep.Google reviews serve as you
077: How Anianne Owens Grew Her Beauty Brand by Ditching the Rules and Owning Her Aesthetic
Send us Fan MailWhat happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth.Forget what you've heard about Instagram's algorithm working against you. Ani pulls back the curtain on what actually drives social media success: cons
076: From Solo to CEO: How This Esthetician Hired Her First Team Without Losing Control
Send us Fan MailKrystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive.• Building a successful solo practice by genuinely caring about clients and keeping detailed notes about the
075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks
Send us Fan MailKari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy.• Emily shares her journey from elementary teacher to coach, facilitator, and speaker helping women build intentional lives that feel good• Many successful women have "check
074: How to Hire the Right Esthetician Without Wasting Time, Money, or Your Sanity
Send us Fan MailHiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost them an average of $14,000 per bad hire.Think about that number for a moment. At 30% of the average esthetician's annual sala
073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians
Send us Fan MailEmily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.• Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later)• Exploring unique retail options beyond
072: From Burnout to CEO: How This Esthetician Built a Million-Dollar Team Without the Treatment Room
Send us Fan MailWhat happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level.In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to share her remarkable journey from burnt-out service provider to thriving business owner. The raw emotion in this episode reveals just how profound this
071: Did You Hit Your Goals or Drop the Ball? Mid-Year Check-In for Estheticians
Send us Fan MailDo you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transform your business when you learn to listen.Dropping the perfect facade and embracing authenticity becomes the unexpected theme as Kari re
070: Want to Add Laser to Your Spa? What Every Esthetician Must Know First
Send us Fan MailRobert from Texas Laser Institute shares his journey from lawyer to laser business owner and provides practical guidance on adding lasers to esthetician practices. He breaks down the science behind laser hair removal, how to choose the right equipment, and the important balance between safety and effectiveness that every esthetician must master.• Texas Laser Institute is a state-ap
069: Stop Drop-Shipping: How Estheticians Can Sell More Retail Without Extra Clients
Send us Fan MailAre you an esthetician who believes you need more space to sell retail effectively? It's time to confront that limiting belief head-on. Four walls is all you need to transform your business through strategic retail sales.Throughout my career coaching estheticians nationwide, I've discovered that retail consistently represents the biggest blind spot for most practitioners.
068: How to Shift Estheticians from Hourly to Commission Without Losing Your Team or Your Mind
Send us Fan MailReady to transform your spa's pay structure but afraid of the fallout? You're not alone. Many spa owners find themselves trapped between financial necessity and fear of employee backlash when considering the switch from hourly to commission-based compensation.This episode tackles this challenge head-on with a powerful reframe: "Hourly is capped. Commission is scalabl
067: From Solo Esthetician to Sales Rep: How to Grow Beyond the Treatment Room with Kelly from Dermalogica
Send us Fan MailSkincare industry veteran Kelly shares her 16-year journey from esthetician to sales representative at Dermalogica, revealing what the job really entails and how spa owners can maximize these valuable relationships.• Sales rep careers require passion, industry knowledge, and planning abilities• No two days are the same when managing territories across multiple states• Sales reps ai
066: The Unspoken Truth About Selling Your Esthetician Empire for Maximum Profit
Send us Fan MailEver lay awake at night fantasizing about selling your esthetician business and walking away for good? That freedom might be further away than you think. In this eye-opening episode, Kari Jo Patterson delivers the unvarnished truth about selling an esthetician business - something she learned firsthand when selling her own company. Through two compelling real-world examples, she il
065: From Good to Unforgettable: Transforming Your Esthetics Business
Send us Fan MailWhat separates a good esthetician from one who commands premium prices and has clients raving about their business? The answer lies not in the technical skills, but in crafting an unforgettable client journey from the first point of contact through long-term relationship building.I'll never forget the moment that transformed my already successful esthetics business into someth
064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi
Send us Fan MailYou can find Alyssa Malchiodi Founder, Legal Doer ®️ https://www.instagram.com/legaldoer/If you’re booked but not making money, you need to start with your numbers.Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27
063: The Legal Pitfalls of 1099 vs. W-2 in Esthetics
Send us Fan MailThe costly classification mistake that could destroy your esthetics business and land you in serious legal trouble. As a spa owner who scaled to a 4,000-square-foot facility while others in my town struggled, I've learned the hard truth about 1099 contractors versus W-2 employees – and it might shock you.Most estheticians hire 1099 contractors because they fear payroll taxes a
062: Finding Your Perfect Niche: The Game-Changer for Estheticians
Send us Fan MailHave you been spinning your wheels trying to attract new clients while your marketing falls flat? The solution might be simpler than you think - you're trying to speak to everyone when you should be focusing on someone specific.In this eye-opening episode, I share the advice that completely transformed my business: "You can only be known for one thing." This powerful
061: Laser Licensing, Leadership: How to Grow a Profitable Medspa with Marti Hutchinson
Send us Fan MailMarti, Medspa Mentorwww.instagram.com/marti_medspamentorhttps://msha.ke/aestheticsacademy.comIf you’re booked but not making money, you need to start with your numbers.Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/J
060: Bank Account Boundaries: The Lifesaver Your Spa Business Didn't Know It Needed
Send us Fan MailFinancial confusion might be the silent killer of your esthetician business. When you mix personal and business finances in a single account, you're not just creating a bookkeeping headache—you're putting everything you've built at risk.Drawing from real legal horror stories shared by her attorney brother-in-law, Kari Jo Patterson reveals how courts can "pierce
059: Wax Smarter, Not Harder Profit Tips from Stephanie Laynes
Send us Fan MailIf you’re booked but not making money, you need to start with your numbers.Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7
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