Sales & Marketing Playbook: Unleashed
Sales & Marketing Playbook: Unleashed is a business podcast focused on strategies, tactics, and insights for succeeding in sales and marketing. Hosted by Evan Polin and Craig Andrews, it explores current trends, best practices, and innovative approaches in a competitive marketplace. Episodes offer actionable advice, real-world examples, and interviews with industry experts and thought leaders. It is aimed at both seasoned professionals and newcomers looking to improve their results in sales and marketing.
Episodes
The Three-Legged Growth Stool
Send us Fan MailWe bring operations into the conversation with Jen Goldman and get honest about why great lead gen and great closing still fail when delivery is messy. We share practical ways to map roles, fix handoffs, and build a client experience that earns retention, referrals, and real growth.• why sales, marketing, and operations must stay aligned to scale• how misalignment creates “telephon
How to Know If Your Sales and Marketing Are Aligned
Send us Fan MailMost owners can feel when sales and marketing are out of sync — they just can't name why. In this episode, Craig Andrews (Beholder Agency) and Evan Polin (Polin Performance Group) lay out how to tell if your sales and marketing are truly aligned, and how to fix it when they're not.They cover:Why alignment starts with a system and communication — not who's "right
Marketing Gets the Lead, Sales Closes, and Intake Keeps the Client — with Emily Rowell & Andres Palma
Send us Fan MailMarketing can generate all the leads in the world — but if your intake process is weak, your firm won't grow. Hosts Craig Andrews (Beholder Agency) and Evan Polin (Polin Performance Group) sit down with two guests who live on opposite ends of the client journey: Emily Rowell, partner at Peachtree Offices, and Andres Palma, a lawyer and founder of Motus Legal AI.Market for show
AI Agents for Sales & Marketing: A Practical Guide for Small Business (with Patrick Begley)
Send us Fan MailAI agents are moving from hype to real tools small businesses can use to sell and market smarter. Hosts Evan Polin and Craig Andrews sit down with Patrick Begley to unpack what agentic AI actually means, where AI agents fit in sales and marketing, and the practical first steps a small team can take without a big budget. What we get into: - What agentic AI really means, and where th
You Cannot Hit A Revenue Goal Without A Trackable Plan - Part 2
Send us Fan MailYour revenue goal isn’t a wish. It’s math, and if you can’t see the math, you can’t manage it.We walk through part two of our Revenue Cookbook series and get practical about what actually goes into a predictable revenue plan. We start at the end, the annual sales number you want, then break it into client tiers based on yearly revenue: enterprise “elephants,” mid-market “deer,” and
You Cannot Hit A Revenue Goal Without A Trackable Plan - Part 1
Send us Fan MailYour revenue target is only useful if you can explain, with numbers, how you will reach it. We take you behind the scenes of the Revenue Cookbook, our simple framework for building predictable revenue by turning a big goal into a clear weekly plan based on real sales pipeline math.We talk through the data that makes the plan honest: average deal size, close rate, how many first con
How To Measure Sales And Marketing ROI That Actually Matters
Send us Fan MailLikes are easy to count. Profit is harder. Today we get brutally practical about measuring ROI across marketing and sales so you can stop guessing, stop “feeling busy,” and start building a growth system you can actually defend with numbers. We talk about what ROI really means, why tracking time and spend matters as much as tracking revenue, and how to tell the difference between a
LinkedIn Outreach That Actually Works
Send us Fan MailIf LinkedIn “doesn’t work,” we think it’s usually because it’s being used like a static profile page instead of a living sales and marketing system. Craig Andrews and Evan Polin sit down with LinkedIn expert Sharon Shapiro of Broly Marketing to get specific about what actually moves the needle: clean data, smart targeting, authentic messaging, and the discipline to turn online touc
Stop Chasing Cheapest Jobs And One Star Reviews
Send us Fan MailSales and marketing can either fuel each other or quietly sabotage each other. Recording live at PJ Wellahan’s in Oaks, PA with the Electrical Association of Philadelphia, we get brutally practical about what happens when marketing generates attention but sales can’t close, or when sales blames “bad leads” while marketing swears the leads are fine. The fix is not another tactic. It
How to Measure the effectiveness of Sales Training Programs
Send us Fan MailWant proof your sales training actually works? We dig into a no-fluff framework that moves beyond “feel-good” workshops and into measurable behavior change, pipeline impact, and real revenue. With sales coach Evan Polin and growth marketer Craig Andrews, we unpack how to align marketing and sales into a single system that compounds results instead of clashing at the handoff.We star
How to Market a Local Business Using Local Search, Local Trust, and a Proven Sales Playbook
Send us Fan MailBuyers on their phones aren’t browsing—they’re choosing. We dive straight into how local search, clear messaging, and sales alignment transform high-intent moments into revenue you can forecast. Craig lays out the local-first marketing framework that gets your brand where it matters: “near me” queries, city pages, and listings that speak the language of your neighborhood. Evan show
A Practical Path From Idea To $100M
Send us Fan MailReady to move beyond founder-led hustle and build a business that scales on purpose? We sat down with growth leader Dave Jimenez, a six-time CRO with three exits, to unpack the real stages of scale: proving the idea, proving the product, proving the market, and finally proving the business. Along the way, we get specific about what changes at each stage, why integrations and workfl
A CRM For Consultants Who Hate Selling
Send us Fan MailYou don’t need a bigger tool—you need the best CRM for consultants, one that actually fits how relationship-driven businesses grow. We sit down with Ruben Schwartz, creator of a CRM built specifically for consulting, to unpack why copying enterprise sales systems suffocates solo operators and small teams—and what to do instead. If you’ve been searching for the best CRM for a small
Sales Management Training/Coaching for Small Business Owners and Managing Partners of Firms
Send us Fan MailTired of “partly sunny” pipeline updates and finger-pointing between sales and marketing? We dig into a practical system that replaces chaos with clarity by separating three roles most leaders blur: sales training, sales coaching, and sales management. Training builds team-wide skills, coaching advances live deals for individuals, and management sets the structure, cadence, and acc
Robots Do Paperwork; You Do Winning
Send us Fan MailWhat if your team could trade hours of grunt work for minutes of streamlined execution—and spend the saved time actually winning business? We sit down with a former law firm manager turned automation strategist to unpack how robotic process automation reduces repetitive tasks, safeguards accuracy, and gives clients more of your human attention where it counts.We draw a bright line
How Smart Lawyers Stop Doing Busywork And Start Building A Profitable Practice
Send us Fan MailWhat if your firm grew faster the moment you stopped doing “everything”? We brought on Ron Bockstahler of Amata Office Centers to show how small and solo law practices scale with less stress by outsourcing the back office, using virtual offices for presence, and focusing lawyer time on what actually pays: legal work and prospecting.We start with a reality check for attorneys leavin
Top marketing agencies that focus on b2b lead generation
Send us Fan MailReady to trade noisy “more leads” for a pipeline you can actually close? We dig into what growth marketing really means for B2B teams: systematic experimentation tied to revenue, not vanity metrics. With Evan Polin’s sales coaching lens and Craig Andrews' growth marketing strategy playbook, we map how to align sales and marketing so both sides win and buyers feel it from the f
Simple Wins: Sales And Marketing Lessons From 2025
Send us Fan MailWe look back at a standout year and unpack why simplicity, clarity, and alignment made deals close faster and marketing work harder. We share the sales frameworks, marketing rhythms, and leadership habits that will set a stronger foundation for 2026.• simplifying a core promise and message• focusing on ICP fit and problem-led language• replacing bloated pipelines with task-driven C
From Messy CRMs To Measurable Growth With HubSpot
Send us Fan MailIf your CRM feels like a black hole instead of a growth engine, this conversation will change how you build, measure, and coach your sales and marketing efforts. We sit down with Cathy Cain-Blank of The WDG Agency to unpack the real reason teams struggle with HubSpot—and how to fix it fast.We start by drawing a hard line: strategy before software. Cathy explains why DIY implementat
What Happens When You Automate the Entire Client Journey Without Losing the Personal Touch
Send us Fan MailBuyers don’t wake up searching for your brand—they wake up searching for answers. We dive into how to meet them there and guide them all the way to loyal, long-term customers using automation that still feels human. With Dr. Denise Dennis of Action Accelerated, we map a complete journey from awareness and consideration to decision, onboarding, retention, and optimization—and show w
How Sales and Marketing Win Q4 and Set Up a Bigger Q1
Send us Fan MailQ4 doesn’t forgive drift. We pull back the curtain on the exact plays we use to finish the year strong while quietly stacking wins for a faster Q1—no fluff, just moves you can run this week. From pinpointing the two or three channels that drove most of your revenue to reviving “closed-lost” opportunities with value-first outreach, we show how sales and marketing work together when
AI Is Already in Your Business Whether You Know It or Not
Send us Fan MailAre your employees already using AI without your knowledge? What competitive advantages are you missing by not having a clear AI strategy? Fractional COO Julio Gonzalez reveals how small and mid-sized businesses can harness artificial intelligence to drive efficiency and growth without massive investments or technical expertise.Drawing from decades of experience as a CIO and operat
AI-Powered Sales Coaching: Revolutionizing Practice for Better Results
Send us Fan MailWhat if your sales team could practice their pitches, objection handling, and closing techniques with an AI that looks, sounds, and responds just like a real prospect? On this episode of Sales and Marketing Playbook Unleashed, we dive deep into the revolutionary world of AI-powered sales training with special guest Mike from Colleva.Perfect practice makes perfect—but most sales pro
Financial Clarity: The Missing Leg of Your Business Table
Send us Fan MailImagine building a table with only three legs – it would inevitably collapse. Your business operates the same way, requiring four sturdy supports: sales, marketing, financial health, and people management. When one weakens, everything becomes unstable.Steve Kapfer, founder and CEO of Tower CFO, joins hosts Craig Andrews and Evan Polin to reveal how financial clarity transforms busi
Margins Matter: The 10X ROI Secret No One Talks About
Send us Fan MailHave you ever wondered why your company struggles to convert leads despite having a robust marketing strategy? The answer might lie in the fundamental misunderstanding that plagues many businesses today.Dwayne Riff, President of Global Source International, joins hosts Craig Andrews and Evan Poland to unpack a critical business truth: sales and marketing are not the same thing. Dra
Stop Wishing, Start Planning: Your Post-Summer Sales Playbook
Send us Fan MailThe back-to-school season isn't just for students—it's the perfect time for businesses to refocus and strategize for year-end success. Seasoned sales expert Evan Polin and marketing strategist Craig Andrews reveal the playbook for maximizing your Q3-Q4 performance when summer distractions fade and serious business resumes.We dive deep into the critical task of pipeline re
Swing for Success: Summer Sports Sales Strategies
Send us Fan MailWhat if the path to sales and marketing excellence was hiding in your favorite summer pastimes? Evan Polin and Craig Andrews reveal powerful business strategies inspired by golf, baseball, and pickleball in this thought-provoking episode.Golf isn't just about swinging clubs—it's a masterclass in preparation and customized strategy. Like selecting the right club for each h
Summer Sales & Marketing Refresh: Tuning Up for Year-End Success
Send us Fan MailThe halfway point of the year often sneaks up on us—one moment we're setting ambitious goals for January, and suddenly we're staring down July, wondering where the time went. This critical juncture demands honest reflection: Are you on track to hit your annual targets, or do you need to recalibrate?Evan Polin and Craig Andrews deliver a masterclass in mid-year sales strat
Internal Selling: Building Trust in Healthcare Compliance
Send us Fan MailWhat happens when compliance isn't a jail sentence but a collaborative approach to protecting your organization? Today's conversation with Raul, VP and Chief Compliance Officer for Jackson Health System, reveals the unexpected parallels between effective compliance work and successful sales and marketing strategies.With oversight of healthcare compliance for 15,000 employ
Authenticity: Your Company Culture's Secret Weapon
Send us Fan MailAuthenticity isn't just a buzzword—it's the lifeblood of successful organizations. In this illuminating conversation with Rachel Platt, CEO of Platinum HR Consulting, we dive deep into how company culture directly impacts your bottom line and why the alignment between what you say and what you do matters more than ever.Rachel unveils the costly consequences of cultural di
Your Vision Needs to Leave Your Head
Send us Fan MailEver witnessed the classic battle between sales and marketing teams? "They're sending us garbage leads!" versus "They can't close what we're giving them!" This fundamental conflict has existed since the dawn of business itself, but it doesn't have to plague your organization.In this enlightening episode, EOS Implementer James Wisdom joins hos
Measuring Marketing Impact: Beyond Vanity Metrics
Send us Fan MailWhat happens when a C-suite executive asks the marketing team about bottom-line impact and is met with blank stares? For Mike Strata, that uncomfortable moment became the catalyst for creating Galileo, a revolutionary marketing analytics platform that's exposing the massive blind spots in how businesses measure marketing effectiveness.You're about to discover why the metr
Know Your Buyer: How Sales Personas Drive Revenue Growth
Send us Fan MailAre you struggling to connect with potential clients? The answer might be hiding in your understanding of customer personas. In this illuminating episode, sales coach Evan Polin and marketing expert Craig Andrews reveal how developing detailed customer personas can transform your sales approach from scattershot to laser-focused."Personas are only important for salespeople and
Master Your Customer Personas
Send us Fan MailHave you ever felt like your marketing dollars are disappearing into thin air? Or wondered why your sales team struggles to convert seemingly good leads? The answer might lie in how well you understand who you're actually selling to.In this enlightening episode, Craig Andrews and Evan Polin tackle the often misunderstood concept of customer personas and why they're fundam
Finding Your Core Customer: The Key to Business Growth
Send us Fan MailWhat if everything you thought about your ideal customer was wrong? In this eye-opening conversation with Kevin O'Connor, Vice President of Strategic Coaching and Consulting for Align5 and scaling up business coach, we uncover the crucial difference between high-revenue customers and truly profitable core customers that can transform your entire business strategy.Kevin challen
Trade Show Aftermath: Converting Connections into Cash
Send us Fan MailThe trade show is over. You've collected business cards, scanned badges, and had promising conversations. Now what? In this final installment of our trade show trilogy, Evan Polin and Craig Andrews reveal the most critical—and most commonly neglected—phase of trade show strategy: the post-show follow-up.We begin with the clear signs of on-floor success that should set you up f
Beyond Cold Calls: The Relationship-First Approach to Market Expansion
Send us Fan MailBreaking into new markets demands more than just cold calling and digital prospecting—it requires strategic relationship building. In this episode, we dive deep with Brendan Dodge, networking extraordinaire from VC3, who reveals exactly how he successfully entered the Philadelphia/New Jersey marketplace by leveraging his existing connections.Brendan shares the game-changing mindset
Whole Being: The Evolution of Corporate Wellness
Send us Fan MailFormer architect Alice Dommert reveals how she transformed her corporate wellness company Prasada Whole Being through strategic data management and relationship building. From her first days as an entrepreneur, Alice implemented CRM systems that allowed her team to track every client interaction, analyze engagement patterns, and make data-driven decisions about sales and marketing
Trade Show Success: Maximizing Your Presence on the Floor
Send us Fan MailTrade show season is upon us, and success requires much more than simply showing up with a booth and some brochures. Sales expert Evan Polin and marketing strategist Craig Andrews dive deep into what really makes trade shows work for your business during the crucial "at-show" phase.The foundation of trade show success begins before you ever reach the event. Without proper
The Strategic Approach to Pre-Trade Show Preparation for Maximum ROI
Send us Fan MailTrade shows demand substantial investments of money, time, and resources—so why do so many companies approach them without a comprehensive strategy? In this first installment of our three-part trade show series, we unpack the critical pre-show preparation phase that separates ROI winners from budget wasters.Most organizations focus exclusively on the event itself, missing the oppor
The Sexy Side of LinkedIn: Why Clarity Wins in B2B
Send us Fan MailReady to transform your LinkedIn profile from a digital resume into a powerful business development machine? Our latest episode featuring Angela Dunz, the self-described "Business Development Badass," delivers game-changing insights that will revolutionize how you approach professional networking online.Angela cuts through the noise with a refreshingly direct message: &qu
Your Elevator Pitch Is Making People's Eyes Glaze Over - Here's How to Fix It
Send us Fan MailBeholder AgencyWe provide marketing strategies & services that increase in awareness, sales & engagement.Polin Performance GroupWe offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
The Elevator Pitch: It’s Not Just About Selling
Send us Fan MailUnlock the secrets to a powerful elevator pitch in our latest episode of Sales and Marketing Playbook Unleashed! Is your current pitch captivating enough to grab attention in the first 10 seconds? If you find yourself struggling to connect with potential clients, this episode is a must-listen. We dive into the core elements that make an elevator pitch effective, moving beyond the t
Reimagining Law Firm Efficiency with AI and Strategy
Send us Fan MailThis episode emphasizes the critical need for legal professionals to embrace technology, particularly AI, to stay competitive and efficient in today's market. Daya Nafe shares practical insights on redefining success, assessing operational efficiency, and making strategic decisions to drive growth. • Understanding the importance of a growth mindset • Exploring the role of AI i
Boosting Business Performance Through Clarity and Accountability
Send us Fan MailThe episode focuses on the essential role of accountability in driving business success. Industry professionals Darren Webster, Evan Polin, and Craig Andrews discuss strategies for aligning sales and marketing teams, the importance of actionable goals, and how technology can enhance accountability.• Focus on maintaining fewer, essential goals • Understand the difference between lea
Mastering the Art of Elevator Pitches: Strategic Insights for Networking Success
Send us Fan MailUnlock the secrets to crafting a captivating elevator pitch with expert insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to capture attention and make memorable first impressions within the first 15 to 40 seconds of any conversation. Discover the critical importance of tailoring your pitch to your audience's n
Navigating Regulated Industries: Strategic Legal and Marketing Insights for Sustainable Growth
Send us Fan MailThis episode explores the interplay between sales, marketing, and legal considerations essential for business growth. Bernard Williams joins us to share insights on avoiding legal pitfalls, the importance of contracts, and the valuable role of fractional general counsel in helping small businesses navigate complex regulations.• Understanding regulatory issues in sales and marketing
Supercharge Your Business in 2025: Strategic Goal Setting and Content Creation
Send us Fan MailUnlock the secrets to supercharging your business in 2025 by mastering the art of strategic goal setting and content creation. Join us, Craig Andrews and Evan Polin, as we ring in the new year with a powerful discussion on the significance of reflecting on past successes to shape future victories. Evan shares his tried-and-true methods for analyzing client interactions, while Craig
Building a Thriving Law Firm Through Strategic Relationships
Send us Fan MailWhat happens when a county prosecutor takes a bold leap into the world of criminal defense? We sit down with Dan Rosenberg, managing partner at Rosenberg Perry Associates, to uncover the strategies that have made his firm a standout in aggressive legal marketing. Dan takes us on his unique journey, sharing how questioning norms and embracing unconventional methods have been key to
Preventing Burnout and Enhancing Team Well-Being with Rachel Boehm
Send us Fan MailDiscover the secret to sustainable success with Rachel Boehm, a renowned expert in burnout prevention and peak performance. Rachel shares her personal journey from burnout to becoming a coach and offers transformative insights into how mental well-being is a cornerstone of business success. Gain practical strategies to ensure your team thrives without compromising health, innovatio
Elevating Your Law Firm Through Strategic Marketing and Sales
Send us Fan MailUnlock the secrets to building a successful law practice with Dan Posternock, managing shareholder at PosternockAppel, as he shares his journey into embracing an entrepreneurial mindset in the legal world. Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we examine how the often overlooked skills of sales and marketing can t
Empowering Teams Through Strategic Alignment
Send us Fan MailUnlock the secret to bridging the gap between sales and marketing with insights from Anthony Constantini, principal advisor at SRV HR. Discover how aligning these vital functions can propel your business to new heights by ensuring objectives and key results are in harmony. Misalignment often stems from sales focusing on revenue while marketing targets new markets. Anthony delves in
Business Leadership: CEO Roundtables and Communication Strategies for Success
Send us Fan MailUnlock the secrets to transformative business success with insights from Evan Polin and Craig Andrews alongside our special guest, Marc Sinkow. Dive deep into the world of CEO roundtables, where we explore how these sessions can elevate business leaders by fostering accountability and shared experiences. Marc, a veteran in guiding entrepreneurs as a "chief Sherpa," shares
Strategic Sales Coaching and Effective Communication
Send us Fan MailWhat if you could reshape the way your business approaches sales and marketing to achieve unprecedented growth? Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we unlock the secrets to accelerating sales cycles and enhancing digital presence. Evan shares his mastery in sales coaching, guiding businesses to cultivate the rig
Revolutionizing Sales and Marketing: Accountability and Data-Driven Growth Strategies
Send us Fan MailUnlock the secrets to transforming your sales and marketing approach with insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to overcome stagnation, shorten prolonged sales cycles, and boost referrals with Evan's expert strategies. Craig reveals how Beholder Agency leverages accountability, data, and analytics t
Elevate Your Law Firm with Proven Growth Strategies from a Fractional COO
Send us Fan MailUnlock the secrets of business transformation with the wisdom of Evan Polin, Craig Andrews, and Rachel Steininger as they synergize sales, marketing, and operations for unparalleled growth. Witness how Evan, the president of Polin Performance Group, breaks down barriers in securing ideal clients and accelerating sales cycles, while Craig, the CEO of Beholder Agency, reveals the mag
Transforming Sales and Marketing: Innovative Thinking and AI-Driven Tools
Send us Fan MailUncover how innovative thinking can transform your approach to sales and marketing with insights from Mac, also known as Steve P McKeon, the mastermind behind MacGyverTech and MacnNerd. With a rich background in tech, Mac shares his extraordinary journey of deconstructing and creating, steering clear of the mainstream and inspiring creative solutions. Get a glimpse into his fascina
Revamping Your Sales Strategy: Back-to-School Tips and Effective Time Management Part 2
Send us Fan MailReady to kick your business growth into high gear this fall? Discover how aligning your sales and marketing strategies with the back-to-school season can propel you towards achieving those end-of-year goals. Join Evan Polin and me, Craig Andrews, as we uncover the tools you need—like CRM systems and sales enablement software—and the power of time management to stay on top of nurtur
Revamping Your Sales Strategy: Back-to-School Tips and Effective Time Management
Send us Fan MailIs your business ready to ace the back-to-school season? Discover how the end of summer can be a prime opportunity to refocus your sales and marketing strategies. Join Evan and me, Craig Andrews, as we draw fascinating parallels between students gearing up for a new school year and businesses striving to hit their annual goals. We’ll share actionable tips on building a solid sales
Unlocking Local SEO Secrets: Boosting Your Business Visibility with Emilia Andrews
Send us Fan MailUnlock the secrets to dominating your local market with our latest episode of the Sales and Marketing Playbook Unleashed. Join us as we uncover the power of local SEO services and "near me" searches to attract customers in your community. Craig Andrews and Evan Polin discuss the pivotal role of building local relationships and how being well-known in your area can skyrock
Episode 12 Mastering Sales and Marketing for Non-Selling Professionals
Send us Fan MailCan non-selling professionals like lawyers, architects, and accountants master sales and marketing? Evan Polin and Craig Andrews think so, and they’re here to show you how. In this episode of Sales and Marketing Playbook Unleashed, we explore the evolving business landscape that demands these professionals step out of their comfort zones and actively seek new clients. With insights
Episode 11: Authenticity in Sales: Transforming Your Strategy with Genuine Personal Branding
Send us Fan MailHow can embracing your authentic self revolutionize your sales and marketing strategy? In this episode, Craig Andrews brings a humorous twist with his Game of Thrones-inspired personal brand, while Evan Polin joins to dissect the pitfalls of inauthenticity. Together, they shed light on how genuine relationships are the backbone of business success. Through personal anecdotes and re
Summer Sales Strategies: Turning Slow Seasons into Prime Opportunities
Send us Fan MailHave you ever wondered if the summer slowdown is just a myth? Craig Andrews, partner and CEO of Beholder Agency & Evan Polin, President of Polin Performance Group, joins us to reveal why summer is the golden season for maintaining sales and marketing momentum. Discover the truth behind the misconception that business grinds to a halt during the summer months. Craig and Evan hig
Episode 9 Sales & Marketing Playbook - The Debate Part 2
Send us Fan MailCan you imagine a world where fragmented CRM usage and inconsistent data are a thing of the past? Join Craig Andrews and Evan Polin as they dive into the intricate dance between sales and marketing metrics and KPIs, revealing how these distinct yet complementary functions can harmonize to boost organizational performance. We kick off by revisiting essential topics from our last epi
Episode 8 Sales and Marketing The DEBATE - Part 1
Send us Fan MailIs your sales team struggling to hit their targets due to misaligned marketing efforts? Join us in our latest episode as Craig Andrews and Evan Polin reveal the crucial intersection points between sales and marketing, starting with the pivotal concept of "time to market." Discover how aligning short-term marketing initiatives with sales goals can be a game-changer for ach
Ep7: Developing a 30 second Commercial
Send us Fan MailCrafting an Engaging Elevator Pitch: Networking Success through Authentic Connection:Unlock the secrets to crafting an engaging elevator pitch as Evan Polin and I, Craig Andrews, dissect the finesse behind this networking powerhouse. Rather than a mere transactional tool, we reveal how a well-designed pitch can ignite meaningful conversations and lay the foundation for lasting busi
Episode 6: Understanding how and why your prospects make their Buying Decisions
Send us Fan MailBeholder AgencyWe provide marketing strategies & services that increase in awareness, sales & engagement.Polin Performance GroupWe offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Episode 5 Differentiating Yourself from the Competition
Send us Fan MailEver felt like you're shouting into the void, trying to get your brand noticed? We've brewed up the perfect concoction in the latest episode of the Sales and Marketing Playbook podcast to ensure your business becomes the unmistakable flavor in a bland market. I'm Craig Andrews, your host from Beholder Agency, joined by the savvy Evan Polin, where we spill the beans o
Episode 4 The Importance of Targeting Your Ideal Prospect
Send us Fan MailUnlock the blueprint to transformative business growth with your hosts, Craig Andrews and Evan Polin, as we guide you through the intricacies of crafting needle-sharp client targeting strategies. This episode is a treasure trove of insights for ambitious entrepreneurs and sales professionals eager to make their mark. We dissect the anatomy of an ideal client, laying out a strategic
Episode 3 Creating and Tracking Your Sales and Marketing Plan
Send us Fan MailDiscover the strategic blueprint for sales and marketing success as Evan Polin and I, Craig Andrews, reveal the insider's game plan for business growth. Prepare to be armed with the knowledge to craft a winning strategy, pinpoint where each lead comes from, and leverage CRM technology to keep your data in check, especially during company expansions. This is not just about havi
Episode 2: Defining Sales and Marketing: The Art of Sales and Marketing Synergy Through a Dating App Lens
Send us Fan MailUnlock the secret to harmonizing your sales and marketing strategies for success that rivals the perfect love match! I, Craig Andrews, along with my co-host Evan Polin, promise to guide you through the intricate dance of sales and marketing, using the all-too-relatable world of dating apps to illustrate the crucial connection between the two. Picture marketing as the magnetic profi
Episode 1 Fundamentals of Sales and marketing
Send us Fan MailUnlock the potential of your sales and marketing strategies with insights from two industry mavens, Craig Andrews and Evan Polin. Our inaugural episode of Sales and Marketing Playbook Unleashed sets the stage for a series that promises to equip you with the tactics and strategies needed for explosive business growth. Through our personal narratives—from transforming Beholder into a
Recommended
پلی لیست | PlayList
English with Olivia | Slow Conversations & Vocabulary
Conspiracy Files with Paige Carter
Learn English A2 with Daily News | Simple English Listening Practice
Bible Tea
Bad Friends
Fantasy Flex
Solved Murders - True Crime Stories
紐約鳥｜New York Aperture
The Swerve Podcast: Obscure Topics | Conspiracy Theories
The Bread and Banter Podcast
The Church of What's Happening Now: The New Testament
