Don't Say Content
A marketing and business strategy podcast for executives and marketing leaders. Hosted by Devin Bramhall and Margaret Kelsey, who bring over 20 years of combined experience. They discuss how to increase the business impact of marketing, covering topics like running effective teams, hiring, product-led growth, community and influencer marketing, and B2B trends in AI, social platforms, and more. Created in partnership with Share Your Genius, a B2B podcast production company.
Episodes
Content Is Overrated, Community Is Everything
Building a community isn’t as simple as posting content and hoping for the best. It’s about real connections, authentic conversations, and making people feel like they’re part of something bigger than just your brand.In this episode, Devin and Margaret explore what it really takes to build a community-driven brand, the challenges that come with it, and why it’s way more than just the “mar
Stop Selling Like a Dinosaur
B2B buyers used to be wowed by a sleek product demo and a well-placed buzzword. Now? They’re rolling their eyes at your AI-powered, next-gen whatever.The reality: your buyers have changed. They’re more diverse, more skeptical, and they don’t care about your shiny tech unless it actually solves a problem. They grew up with software, they expect it to just work, and they see through the flu
Let Go, You Control Freak (Your Team Will Thank You)
Control and creativity don’t always play nice together—especially when you’re leading a team. Knowing when to hold tight to your vision and when to let go is a balancing act that even the best struggle with. Some leaders micromanage every detail, others delegate so freely they lose sight of the bigger picture. And somewhere in between? That’s where the magic happens.So how do you trust so
The LinkedIn Plagiarism Olympics: And the Gold Medal Goes To…
Stealing ideas is as old as time, but in the age of AI and content overload, the lines between inspiration and straight-up plagiarism blur. Some folks remix, some give credit where it’s due, and some? They copy-paste, cross their fingers, and hope no one notices.When someone lifts your words, runs them through ChatGPT, and then presents them as their own—without even a casual nod in your
Personal Branding: You’re (Still) Overthinking It
What does personal branding actually do for individuals today—especially in a world where trust in institutions and executives is fading?Personal branding is your reputation. As tech evolves and channels shift, your reputation is your leverage. Yes, even in B2B. Actually, especially in B2B.Like it or not, you already have a personal brand—even if you’re not actively building it on social.
Fame vs Influence: Which is better?
Fame is a rat race both to reach and then maintain. It’s not for everyone. But these days, folks who want to support themselves as content creators or “influencers” kinda have play the fame game. Only instead of hiring a PR team to stay in the zeitgeist, they have to become constant content machines and algorithm strategists to earn the popularity badge of engagement and make money. But w
Do Websites Even Matter Anymore?
Are websites still pulling their weight in B2B marketing, or are we all just clinging to the past?In this episode, we’re throwing a little shade at outdated digital strategies and breaking down the chaos marketers face today—think shifting customer behaviors, the AI takeover, and the sneaky lies your web metrics might be telling you.We’ll get into what’s actually working (spoiler: word-of
The Dumbest Things We Hear at Work
All marketers have heard absurd statements from bosses and co-workers.In this episode, we’re sharing stories from marketers about the hilarious and downright baffling requests, feedback and mandates they’ve gotten from on high: bosses and others in the C-suite, clients, know-it-all VCs and the beloved tech teams who think they can do marketing better. From unrealistic expectations to biza
Peak Content? Or Just a Valley of Noise?
Are we really at peak content? An IG story is an IG story. A TikTok is…well, a TikTok. Calling everything content isn’t exactly strategic. It’s time to move away from lumping everything into one pile and treat our creations with more intention. When you stop thinking about just creating “content” and start thinking about the message, medium and outcome, you realize there’s still room to c
BONUS: 1,000 Routes with Nick Bennett
Has your latest challenge reshaped your definition of success? If yes, you’ve likely unlocked a deeper level of growth. If not, it might be time to consider a new perspective.In a society fixated on constant achievement and proving our worth, what if the toughest moments—like surviving cancer twice—are the ones that teach us to embrace imperfection, laugh more freely, and trust the proces
You Sure Know How To Work That High-Quality Content
Did your content marketing achieve its intended outcomes? If YES, then it’s quality. If NO, then it’s not quality. B2B marketers are obsessed with “quality” content. Some are obsessed with The Style Guide and are incensed by a missing comma (especially if it’s Oxford). Many are obsessed because they are stuck in an unofficial yet ongoing companywide debate about what makes High Quality Co
Content Marketing Needs to Chill
Ever feel like content marketing comes with way too much drama? Same, bestie. In this episode, we’re taking a closer look at those so-called “emergencies”—typos, broken links, chaotic launches—and letting you in on a secret. It’s never life or death.We’re going to share relatable stories of missteps, embarrassing moments, and the occasional PR hiccup. Because let’s be real—most “emergenci
BONUS: Going into 2025 like…
We meant to record an episode on influence vs fame, but instead we had it out about life in general right now and what we’re doing to thrive and cope. We know other folks are experiencing their own deluge of circumstance, so as per usual, we’re broadcasting our own closet monsters in the hopes that ya’ll might benefit. Expect stories about giving up perfection, letting go of the need to c
B2B Content is Dead (Just Kidding, But We Need to Talk)
Nobody wants to think outside the box anymore, and it is so boring! While creators and solopreneurs have incorporated video, AI, newsletters, partnerships and more to diversify their product offerings and growth strategy, executives in B2B continue cowering behind old growth tactics. While these execs complain about diminishing returns from SEO, social and paid channels, brave and curious
Replay: Make Fear Your Friend
In this replay episode, we dive into fear and what it can do when left unresolved. And spoiler alert, it keeps us from being productive, connecting with others, and ultimately from personal and career growth. It also never goes away and in fact, can become an even bigger obstacle as you progress in your career. Whether you work for yourself, run a team or a company, fear surfaces over and
Replay: Human Connection is Your Differentiator
In this replay episode, we summarized the "state of marketing" and what we were looking forward to in the future. Are we there yet? You decide. But we can tell you we’re (still) looking forward to some genuine human connection and fostering authentic content creation in the coming year more than we are into slangin’ the same old worries we’ve been talking about (idk, marketing/exec alignm
Replay: Why You Should Lean Into Audacity
This replay episode might be one of our favorites of all time.Audacity - or as the kids call it: delulu. You need more of it in your life.In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career.Resources:Subscribe to our newsletter: https://www.dontsaycontent.com
Replay: The Marketing Problems Keeping Your C-Suite Up at Night
In this replay episode, we look back at a discussion we had in Q4 last year around the problems our CEO and founder friends face. Since many of their problems felt, at the time, like nothing new, you can see how we wanted to revisit these again this year. Because even if the problem isn't a new one, that doesn’t mean they aren’t any easier to handle. So we hope our discussion will help br
Replay: The Biggest Problems CEOs & Marketers Face
In this replay episode, we revisit the stories our CEO & founder friends shared with us last year about what topics are keeping them up at night. While they've probably moved on from these problems, they're still problems that plague many a founder and marketing department in our industry. We channel their full consultative skills and reference their experience in similar situations a
Replay: Is Your Content Strategy Outdated?
In this replay episode, we take a look back on the content strategies of the past, and of the past/present when this was recorded (in 2023). Where is content marketing headed? Where has it been? What can we take with us into 2025? Things we discuss include personal branding, relatable content, and value-additive content—which never go out of style. Connect with Devin: https://www.linkedin
Bonus: What We've Been Up To
We’re back! With a quick bonus episode before season 5 kicks off in January 2025. We’re keeping the feed rolling until then with some replays and bonus episodes to keep you company, and in this bonus episode, we’re catching you up on what we’ve been up to lately. Hope you enjoy, and see you in January!Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: htt
Replay: Why CEOs & Marketing Leaders Don't Get Along
In this replay episode, Devin and Margaret share stories from their experiences working with founders/CEOs in-house and agency-side over the last decade to discuss the issues at play in the CEO/founder and marketing leader relationship. Some bigger themes they cover are the importance of shared language and understanding of metrics, how communication and trust impact the CEO/head of marke
Replay: Marketing Attribution, So Hot Right Now
Welcome back to Don't Say Content! While we gear up for season 5, we are re-releasing a timely episode on marketing attribution, AI in content strategy, and the evolution of SEO and brand awareness. To get even more specific, we dive into the ongoing debate over the relevance of attribution models, the necessity of integrating quality relationship-building content, and the balance between
Bonus: Devin Bramhall on Grow and Tell
On this bonus episode, you'll hear our own Devin Bramhall in conversation with Alex Kracov from Dock on his show, Grow and Tell. They talk about how startups should be thinking about content, how she scaled Animalz, and how she grew our podcast, Don't Say Content.Check out Grow and Tell here: https://www.dock.us/grow-and-tell
Replay: What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing.What background do you look for? How do you set them up for success?We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around mar
Bonus: What's it Really Like to Grow an Audience? (with Rachel Elsts Downey)
Just like Content Marketing, growing an audience (organically) takes consistent investment and patience. How much time depends on your resources, strategy and - perhaps most importantly - how broad of a community you're trying to build. Plus a whole bunch of other questions and factors within those areas. We've learned a lot while building Don't Say Content with Share Your Genius, so toda
Bonus: Devin Bramhall on 2 Pizza Marketing
In this episode, Devin Bramhall joins Ashley McGovern and Melissa Moody on their show, 2 Pizza Marketing.Like what you hear? Check out their show here: https://www.2pizzamarketing.com/Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
Replay: What to Do When You Feel Like a Failed Marketer
In this replay episode, we're revisiting lessons we've learned around failure.Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flux; and companies are switching up their ma
Never Forget - Human Connection Sets You Apart
We’ve talked about a lot of things the past 17 episodes—so where have we landed among the strategies and thoughts and endless fodder around the “state of marketing” at the end of this season? Well, we can tell you we’re looking forward to some genuine human connection and fostering authentic content creation in the coming months more than we are into slangin’ the same old worries we’ve be
Adaptive Content Marketing is the Way Through This Mess (with George Chasiotis)
When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've all been waiting for? Who knows, but we'r
The K-Hole Echo Chamber of Marketing Lunatics aka LinkedIn These Days
For all the hype around marketing right now, very little is actually happening besides Google solidifying its dictatorship over businesses trying to use the internet for some free marketing. Nothing is free anymore it seems, except the public displays of insanity by humans on the internet. It’s basically become an adult children’s book of attempted quips gone wrong, and we love it. It’s a
How’s Misogyny Doing Since The Last Time We Talked About It?
We’re not outspoken; we’re speaking…the truth. Our culture doesn’t support women in the workplace effectively (or in some cases, at all), and it doesn’t support the men who are trying to operate and lead equitably, either. But let’s give the bulk of the credit where it’s due: there’s a significant number of men and women who don’t support change either, often in ways that are subtle and
Senior Marketers Gather & Pretend Everything is OK
We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and disillusioned marketers was not only the prevailing topic but also the mood of attendees. This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink them away) amidst the golden strangeness of
CRO & the Future of Marketing Strategy (with Ned MacPherson)
Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determine the best tactical mix for your busi
Building Relationships is Free: Balancing Budget + Creativity in Marketing (with Rachel Elsts Downey)
Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with Rachel Elsts Downey, founder/CEO of Share Your
CMOs Are (Also) Anxious Right Now
It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult. The average day of a CMO right involves trying to strategically plan growth when even demand gen playbooks aren’t functioning like they u
What Should a Marketing Team Look Like NOW?
What makes a marketing function successful today? There are new trends and old playbooks, but what marketers do startups really need? And what about bigger companies? We talk structure, success, and our big dreams for what it looks like in the future. Join us as we chat through what types of marketers we see rising to the top now, and how marketing can best align and structure itself to g
Personal Branding: You’re (Still) Being Silly About It
We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives? Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to harness your reputation. Yes, even if you’re B2B. Actually, ESPECIALLY if you’
Does AI Change What We Think About Quality Content?
Ok, ok. So, we’ve all been wrapping our heads around how to use AI in our content marketing production and distribution for a bit now. It’s time we talk about it. In this episode, we dive into some bigger questions. How should you think about AI? How will it affect quality? What does AI change? And what will always remain? If you’re using AI, or if you’re too overwhelmed to even know wher
Mastering Senior Leadership Dynamics at Corporate Giants with Atlassian's Ashley Faus
As you ascend to higher levels in your career, your most valuable skill becomes navigating internal politics, policy, and process. It's not just about managing up when you work for large companies, it's about managing many senior stakeholders and the dynamics they bring with them. Competency goes a long way to getting the opportunities you want, the budgets you need and support for your
You're Killing ROI with Your Marketing Attribution
This is the best episode we’ve ever recorded. Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever says? Is it because we put CFOs completely
Marketers: You Are Ruining Your Own Career Growth
No one taught us the new skills we needed when we became heads of marketing/VPs of marketing. All of a sudden, the majority of our work wasn't marketing itself. Not the external stuff. The majority of our work was executive alignment around the priorities and budget of marketing. And to do so in an exec team that - for the most part - didn't have a marketing background. Daily to-do's chan
The Benefits of Being Completely Audacious
Audacity - or as the kids call it: delulu. You need more of it in your life. In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.
Marketers Are Actually Business Strategists (If You Do It Right)
Is marketing a creative or business role?We believe that marketing should be heavily involved in business strategy - not just creative strategy. But oftentimes, the marketing teams are positioned to support business growth rather than craft the strategy itself.In this episode, we explore how founders/CEOs can deploy their marketing function to focus more on business strategy, and what com
What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
It’s a tough moment: You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing. What background do you look for? How do you set them up for success?We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on t
Here’s What Exactly to Do When You Feel Like a Failed Marketer
Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flux; and companies are switching up their marketing organizations and leadership. Devin and Margaret explore our own relat
BONUS: Why CEO is the Best Worst Job
Here's a bonus episode from Devin's conversation with Joei Chan on her post, Good Boss, Bad Boss. It's a meaty one where she share lots of secrets about being a good and bad boss, and stories from her time as the boss of all bosses (CEO). Also, season 4 is dropping soon! We're kicking off season 4 on 2/6 with a live show on YouTube. You won't want to miss it. (And if it's past 2/6/24—pres
Season 4 is Almost Here...
Have you missed us?! Don’t Say Content season 4 is coming back on February 6th, and we’d love for you join us—here on the feed or live, on Youtube. We’re starting the season off on YouTube live on February 6th at noon ET. But don’t worry, we’ll drop the live show on the podcast feed if you can’t make it. Wanna join us live? Check out our YouTube channel here: https://www.youtube.com/watch
BONUS: Margaret Kelsey's Strategic Brand Flywheel on Marketing Powerups
Bonus episode time! Before season 4 drops, enjoy this bonus episode where Margaret joined Ramli John's Marketing Powerups podcast to talk about her strategic brand flywheel. Like what you hear? Check out Ramli's podcast here: https://marketingpowerups.com/podcast/For more from Devin + Margaret, head to dontsaycontent.com.Created in partnership with Share Your Genius: https://www.shareyour
Let’s Just Say the Things We’re Most Terrified of Talking About: We’ll Go First
We're even less filtered than normal in our Season 3 finale, so buckle up: we’re talking about our challenges with gender inequity, patterns of entrenched misogyny, societal expectations, unhealthy boundaries, and reflections on how our careers are viewed by others in the industry.Big life changes and challenges bring big reflections and feelings. They also spotlight challenges we’ve acce
Why Investors, Boards, CEOs Are Marketers’ Real Target Audience
What if we started looking at marketing as a business growth strategy instead of a promotional department? Devin and Margaret discuss the role Marketing plays in fundraising and investor board meetings. They explore how the current startup investing structure only widens the trust gap between CEOs and Marketing, including understanding the chasm and how that leads to wrong solutions that
What Are CEO & Founders’ Biggest Marketing Problems Right Now? Questions from Our Network
Q4 has begun, and the year is coming to a close. But you’re in overwhelm—from setting new goals for next year, setting the big vision for your strategy, and oh yeah—finishing out this year strong. But that overwhelm and busyness is not new to the B2B tech world.Some of the problems that rear their heads in times like these are just that: nothing new. But that doesn’t mean they aren’t any
The Truman Show-like Experiment Playing Out in B2B with Rachel Downey
😱WHAT. A GUEST?! 😱 We said we weren’t doing an interview show, but we did need a hand with this week’s topic: how do visual mediums help achieve business growth, and what role do executives and team members outside the marketing team play in modern marketing strategy?Rachel Downey, CEO and founder of Share Your Genius joins the show today to break down what companies actually want to do:
In a Darwinian Tech Economy, CEOs Need Business Strategy Not Playbooks
Newsflash: your lifeboat has a hole in it. Oh, and that life vest you’re wearing—lol. It doesn’t help when you’re sinking into an ocean of lava. No, we’re not talking about the apocalypse, we’re talking about what it takes to make your company survive in 2024 and beyond. If you’re reaching for familiar growth tactics, you’re putting your company at risk and missing the opportunities embed
A Babel of Buzzwords is How Marketers Created a Category of Chaos (and other stories)
Confusion. Miscommunication. Misunderstandings. That’s what happens when marketers and business leaders use too many buzzwords. YET WE ALL KEEP USING THEM (us, too). Chaos agents disguised as trendy trifles that we claim to aid in communicating our marketing plans and getting buy-in from CEOs, clients, and teams. Poppycock! Don’t use buzzwords, say what you mean, otherwise, you’re just p
BONUS: Candy Corn, Wolf Dorks, & Why Marketers Don’t Need to Fear a Solo Career
We’ve got a sweet treat for you this week: a deep dive into Halloween candy, horror movies, and a deep analysis into how much Margaret pumpkin spice lattes in the fall vs summer months. …And we continue our convo about the marketing gig economy and how fear-based decisions are causing marketers and leaders to miss the huge opportunity in front of them: Chaos.No more social “town square”;
Is Marketing the New Gig Economy?
Times of chaos can be huge opportunities for companies who are open to thinking outside the playbooks and frameworks they’re familiar with. Leaders who approach current industry and economic challenges with curiosity and bravery will find themselves uniquely positioned to win. It’s time to get scrappy!This includes how marketing leaders plan for growth on limited budgets and even more scr
Is Old School Networking Coming Back? In These Uncertain Times, Community is Our Unlikely Hero
Moments of chaos are moments of opportunity. That is your marketing mantra heading into 2024. In this conversation, Devin and Margaret cut through the chaos that is the present-day marketing landscape to offer marketing leaders a bit of clarity. The key to your company’s strategic growth may not be as complicated as you think. It isn’t another tool in your tech stack, there’s no AI hack,
What Do You Actually Want From Your Job?
Most of us used the wrong criteria when we evaluated job opportunities at some point in our careers. You know what they are: reactive, emotion-driven departures. Being lured by pay without evaluating the health of the company. Taking a lateral move at a company based on a promise that - if we were looking at the situation objectively we’d know—never results in the upward motion or promoti
BONUS: Our Recap of HubSpot's Inbound Conference
Did you attend this year’s HubSpot Inbound conference?Whether you did or not, Devin and Margaret are here to break down the highlights of everyone's favorite marketing conference. What did they take away? What was their favorite part? (And maybe even spill a little tea about where they leave room for improvement, too.)From juicy behind-the-scenes details of being a speaker at one of the t
You’re Thinking About Marketing Data Wrong
Is the marketing industry better or worse off in today’s day and age based on the fact that we have access to more data than we could ever possibly report on?They share stories of the good and bad ways they’ve seen data used to adjust marketing programs, the power of data in marketing experimentation, and share hot takes they gathered from their friends in the industry. Since we have so m
Breaking Down Buzzwords: the Good, the Bad, and the ‘Sexy’
We asked, you answered. What are your least favorite marketing jargon terms? Sourced from our loyal community on LinkedIn, hosts Devin Bramhall and Margaret Kelsey discuss some of the most used marketing terms in the industry today, challenging marketers and executives to move beyond “strategic” and “evergreen” as descriptors of your efforts. And in Devin’s own words, “Say what you actual
Why Can't Sales and Marketing Get Along?
We’re back for season 3 with a topic sent in by a listener: the relationship between sales and marketing.Fraught relationship or not, there is so much opportunity and growth when these teams are aligned. So why is it so hard to make that happen?Devin and Margaret challenge leaders to bridge the communication gap with their sales counterparts, and challenge marketers to gain an understandi
BONUS: Peeling Back the Podcast Curtain with Rachel Downey from Share Your Genius
In this bonus episode, Devin Bramhall and Margaret Kelsey sit down with Rachel Downey, CEO and Founder of Share Your Genius (their production company) to reflect back on how the podcast came to be, how transformative it has been for themselves and their personal brands, and how this podcast has helped move them past their fear.And don’t worry, there are some solid asides too. You won’t wa
BONUS: How Many Times Did We Say "Content" in Season 2?
We’re back with a bonus episode to hold you over until season 3 drops in September of 2023! What are your guesses for how many times our hosts Devin and Margaret said the word “content” during season 2? Hint, it’s over 50. 🤯Devin and Margaret reveal the total number and more in this episode, including teasing what’s coming up for season 3, reflecting on the original premise of Don’t Say C
BONUS: Marketing in a Down Economy from Exit Five
Here’s a bonus episode where our host, Margaret Kelsey, joined Exit Five, hosted by Dave Gerhardt. Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and if y
Why Don't CEOs and Marketers Get Along?
The relationship between Founders/CEOs and their heads of marketing is broken. The Boss doesn’t understand how marketing works, so they micromanage their marketing leaders into poor performance. Marketing leaders struggle to communicate value because much of their work isn’t tied directly to revenue and they don’t always know how to speak to the business metrics and challenges that matter
Lessons in Maximizing Your Motivation
Have you ever had one of those days where you just don't feel like doing anything? Or maybe a deadline is looming, but it's not quite here yet, so you're putting it off? You just can’t seem to make your brain do what it needs to?Devin and Margaret jump into their shared insights into what motivates them and how they tackle obstacles to rise above the pernicious "shoulds" in their life. Th
Are You a Content Marketing Grifter?
The Year is 2014. The article title is 7 Tips For Cooking The Perfect Marry-Me Chicken. You wade past the thick veil of misogyny, but the stench of grifting just won’t go away. The first tip is to Check Your Local Grocery Store For Sales, with an affiliate link listing nearby sale produce.Flash forward to 2023. You’re scrolling through LinkedIn and belligerent posts about AI flood your fe
Your Content Strategy is Outdated
The market has rapidly evolved over the last few years. What worked 5 years ago isn’t working as well as it used to, and we’re seeing signs of more “traditional marketing” fading into the background in the B2B space. So what can we do to increase our chances of success? Where is the future of content headed?Our hosts, Devin Bramhall and Margaret Kelsey dive into their thoughts on what is
Stop Bringing Your Whole Self to Work
The People-First movement in workplace culture has risen in popularity over the past several years and ushered in the concept of bringing your “whole self” to work. It aims to prioritize the well-being and satisfaction of employees. But does bringing your whole self to work truly benefit you and your colleagues? And do you truly want *everyone* to bring their whole self? Your boss, your C
So, You’re in the Job Market…
Over the past 5 years—and especially in 2023—hiring in every industry has been turned upside down.Marketers want to know what has changed, and what has stayed the same. What goes on behind the scenes of hiring the best marketers? How do marketing execs evaluate cover letters and resumes? What are they thinking about and evaluating during various phases of the interview process? Margaret K
You Should Play More
The world of creativity is multifaceted. How do you tap into it? How do you use it effectively? And how do you enjoy it?B2B marketing execs Margaret Kelsey (VP of Marketing at OpenView, Director of Brand and Creative at InVision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) explore the multidimensional nature of creativity and how it can be unlocked throug
BONUS: From Content Manager To CEO: The Future Of AI And Content, And How Marketers Need To Evolve
It's bonus episode time! Our host, Devin Bramhall joined David Khim, Co-Founder of Omniscent Digital, on Onmiscent's podcast, The Long Game. They discuss Devin's rise from content manager to CEO, the future of AI, content marketing, and leadership lessons, where Devin reflects on lessons learned from mistakes she's made along the way. Listen to The Long Game: https://beomniscient.com/blo
Founders and Marketers: The Worst Situationship
Why can founders and CEOs let marketers do their jobs? From cutting marketing projects mid-flight, to not clearly defining goals or changing KPIs on a whim, founders and CEOs continue to mettle in marketing. Why does this keep happening?Last season we talked about what’s wrong with marketers and the marketing industry. It’s time we flipped the script and put the spotlight on founders and
Everyone is Saying Community, But What is it?
What if community wasn't a strategy? What if a community was part of your business model? What if it was just part of doing business?Community isn’t just about building a customer feedback loop or customer support center. And more importantly, it’s not a place to spread your message like a megaphone to your audience. Many founders get this wrong because their head is stuck in scale mode.
"High Quality" Content Isn't Real
Quality content is a north star for companies, founders, CEOs and marketers alike. But few agree on what “quality” means. Those who do have a definition are often missing important criteria that can lead to ineffective marketing content that flops despite following their “quality” rules. Quality as it relates to content and marketing is relative because it isn't just about the perfection
Wait, Why Are We Podcasting?
Getting behind the mic and discussing industry trends, professional (and personal) growth, and sharing their stories has led to a lot of learnings and even more growth for our hosts, Devin and Margaret. In this episode, they reflect on what they’ve learned and where this podcast journey has taken us. We’re bringing season 1 to a close with humor, wit, and a peek behind the curtain at the
Fear is Your Frenemy. Make it Your Friend
When left unresolved, fear keeps us from being productive, connecting with others, and ultimately from personal and career growth. It also never goes away and in fact, can become an even bigger obstacle as you progress in your career.Whether you work for yourself, run a team or a company, fear surfaces over and over to present unique challenges. But when you learn how to work with fear, i
Killing Your Darlings
Killing your darlings. Creative constraints. Narrowing scope. In this episode, Devin and Margaret face the challenge of focus—how to create focus for your team without stifling creativity? How do you relinquish control to your direct reports and peers so you can focus on the bigger picture? High performers at any level crave nuance and challenge, and sometimes that means killing your darl
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