Honest Ecommerce
Honest Ecommerce is a business podcast aimed at online store owners. Hosted by Shopify Expert Chase Clymer, it offers honest and actionable advice for increasing sales and growing an ecommerce business. Episodes feature conversations with guests who share practical strategies and insights. The show has been recognized among Shopify's top business podcast picks.
Episodes
Launching a New CPG Category: Gary Kleinman of Electrolyte Boost
Gary founded Yardstick Marketing Partners an industry leading experiential marketing agency creating engagement and driving audience for Sony Pictures Television, Warner Bros, Fox, Major League Baseball, Namco/Bandai, New Era Cap Company and Microsoft.Known for extensive and exciting mobile tours, Gary created and executed tours for Seinfeld, Snoop Dog, and more.After working on a mobile gaming to
AI Customer Support That Drives Sales: Text's Aleksandra Kacperczyk
Aleksandra focuses on integrations with ecommerce platforms such as Shopify and WooCommerce, and on building an experience that helps merchants increase their sales.She has been in product for 8 years, and has been working at Text since 2021.In This Conversation We Discuss:[00:00] Intro[01:07] Text, LiveChat, and the AI pivot[01:59] 25 years of customer service data[03:14] From biotech degree to e
Landing a Dillard's Wholesale Deal: Vici Collection's Aimee Dudum
Aimee Dudum Colorado is the Co-Founder and Chief Merchandising & Marketing Officer of VICI, a women's apparel brand based in California. VICI's mission is to be the go-to destination for accessible, on-trend fashion—helping customers explore their personal style for every day and every occasion.Founded in 2012, VICI has grown into one of the leading DTC brands to emerge from the Bay Area, with
Wholesale to Omnichannel: How IZIPIZI Built a Global Eyewear Brand
Charles Brun is a French entrepreneur who co-founded the eyewear brand IZIPIZI in Paris in 2010 alongside his longtime friends Xavier Aguera and Quentin Couturier. The three founders saw that the standard reading glasses sold at drugstores lacked style, and they set out to prove that readers could be something people actually wanted to wear. That instinct paid off. Today, IZIPIZI is known for colo
Music Ecommerce on Shopify: Softlimit's Ben Lord on Label D2C
Ben Lord, Founder and CEO of Softlimit, has been in and around the music industry for over 30 years and in ecommerce for the last sixteen. A touring drummer (Falling Forward / Elliott / Sharon Van Etten / Mascott / Bird of Youth / Phantom Family Halo / Kilowatthours), he's also released records through independent labels (Initial, Revelation, Temporary Residence Ltd., Jagjaguwar), and worked in At
Scaling Logistics at Brandon Blackwood: People, Process, Data
Neema Frazier is the Director of Logistics and a founding team member at Brandon Blackwood NY, where she leads global logistics, fulfillment, and supply chain operations for the recognized luxury fashion brand.Born and raised in New York City, Neema brings a unique blend of operational expertise, strategic thinking, and the discipline developed through years of professional dance training.Her pass
How The Snooki Shop Scaled From One Store to a National Brand
As COO of The Snooki Shop, Gina Cecala oversees the moving parts that customers may never see but that ultimately determine whether a brand can successfully grow. Her responsibilities span staffing, inventory, fulfillment, customer experience, expansion strategy, and daily operations across The Snooki Shop's various locations.During her tenure, the company has increased overall sales by more than
Europe vs US Shopify Trends: UpsellPlus and dear digital
Samuel Rieder is Co-Founder at dear digital, an Odoo Gold partner and Shopify Premier partner. He loves thinking about technology and building things–whether that's companies, brands, websites, or ERP systems–and has co-founded several businesses over the years. Today, he spends his time at dear digital helping teams grow with the right tools and tech.What drives Sam is working with motivated peop
The 24-Hour Kickstarter Rule That Launched Curious Elixirs
JW Wiseman is the Co-Founder and CEO of Curious Elixirs, a booze-free adaptogenic craft cocktail brand with the mission to redefine how people drink socially. In 2015, JW woke up one morning after having 20 drinks in a single night and deciding to radically change his relationship with alcohol. He was inspired to explore his curiosity about life with less booze and started Curious Elixirs. Combine
How Ministry of Supply Uses AI to Cut Return Rates and Scale
Aman Advani is Founder and CEO of Ministry of Supply, a clothing brand using science to make the world's most comfortable clothing. The company was founded in 2012 with the mission to incorporate fundamental engineering and performance principles into clothing staples, ultimately building a wardrobe that both looks good, and feels comfortable.Prior to co-founding Ministry of Supply, Advani spent 4
CRO Is Broken: Alex McEachern of Intelligems on Growth Testing
Alex McEachern is Head of Marketing at Intelligems, where he helps ecommerce brands unlock profitable growth through pricing and retention strategies. With a background spanning product marketing, product management, and brand development, Alex has led cross-functional teams and go-to-market efforts at high-growth companies.He is acclaimed for building strategic narratives, scaling brand visibilit
How Bang & Olufsen Rebuilt Ecommerce for a 100-Year Brand
Giulia Miotti is Senior Ecommerce Experience and Performance Manager at Bang & Olufsen, the Danish luxury audio brand where Scandinavian design meets high-fidelity sound.With over a decade of international experience across Adidas, Escada, and B&O, she's built her career at the intersection of digital innovation and brand storytelling; leading content, SEO and AI search, and ecommerce grow
Hiring an Ecommerce Growth Agency: Red Flags with Sunnyside
Matt Raminick spent nearly two decades of his career on the brand side (Quiksilver, Volcom, Pacsun, Mophie) hiring and managing agencies before founding Sunnyside.Working with dozens of agencies big and small led him to realize that in most cases they repeatedly optimized for vanity channel metrics instead of outcomes that impacted the bottom line, often having no line of sight beyond a siloed vie
ADA Demand Letters: How TestParty Defends Shopify Brands
Michael Bervell is co-founder and CEO of TestParty, an AI-powered digital accessibility platform that automatically scans and fixes source code so websites meet WCAG and ADA standards, without slowing down engineering teams. Before TestParty, Michael worked in accessibility and product inclusion at Google and the United Nations, was a software engineer at Twitter, and held product and venture role
Why Fulton & Roark Skipped DTC and Sold Wholesale First
At 6 years old, Kevin Keller was already "stealing" his father's cologne — a habit generously tolerated by his dad — and discovering that scent could change the way you felt before you ever said a word.That early fascination with transformation eventually became Fulton & Roark, the American fine fragrance house Keller co-founded in 2013 with $11,000 and a belief that perfumery could be both de
Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa
Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social).Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding Nord
From Mommy Bloggers to Target Shelves: Tubby Todd's Story
Andrea Faulkner Williams is the head mama and co-founder of Tubby Todd Bath Co., which she launched with her husband, Brian Todd, as a solution to her own family’s sensitive skin in 2014. For years her family struggled with dryness and eczema, and smooth skin always seemed impossibly out of reach. It was frustrating spending money on one product after another that wasn’t helpful, clean, or safe fo
How Canadian Ecommerce Brands Save Thousands With a USLLC
M. Sal had his own Ecommerce store. He realized that no Canadian accountant understands US tax and virtually no one understands a Shopify business. That’s what led him to start SAL Accounting where their team now solve these problems for brands.In This Conversation We Discuss: 00:00 Introduction01:13 Discussing the accounting brand01:34 How the guest entered the ecommerce tax niche03:09 The hidden
From Iraq Prototype to Millions: Sheath Underwear's Story
Robert Patton is the Founder and CEO of SHEATH, a premium men's underwear brand he conceived while serving as a U.S. Army Sergeant in the scorching heat of the Iraqi desert. After two combat deployments, Robert left the military with a mission: to create performance-driven underwear built around a patented dual pouch system that delivers unmatched comfort and support for active men.What started as
Why You Should Patiently Scale Your Business | Scott Crumrine | Guava Family
Scott Crumrine is the co-founder and CEO of Guava Family, a high-performance design company creating baby gear that treats parenting like the extreme sport that it is. Previously a designer for Motion Water Sports with a specialty in wakeboard design, Scott found parents in his life frustrated with the poor performance of strollers and other family gear. Before even becoming a parent himself, Scot
Omnichannel Application in the Real World | Jennifer Ross | Swoon
After working in finance at Goldman Sachs and sharpening her operational skills at consumer technology start-up FanVision, Jennifer Ross co-founded Swoon, where she oversees product development, operations, and finance. A longtime advocate for the advancement of diabetes research and a supporter of the Juvenile Diabetes Research Foundation (JDRF), in high school, she founded and organized Rock the
Blending Trends to Produce Unique Brands | Linda Wang | Karuna Skin
Linda Wang is the Founder and CEO of Karuna Skin and sister brand Avatara, known for being the first to bring Asian sheet masks to the U.S. Before starting her company, Linda spent 11 years in fashion merchandising, the training shaped her gusty instincts for spotting trends. Her interest in skincare stemmed from an ongoing struggle since childhood with allergies, rashes, and eczema. As an adult,
Visualizing Your Success and Your Opportunity | Mike Mayer | Windmill ACs
Since launching in 2020, Mike and his team have built one of the most exciting names in appliances since the 1950s, when window ACs first hit the mass market. The problem? Manufacturers have barely changed a thing in 70+ years. Enter Windmill - the first company to bring "sexy" "convenient" and "air conditioner" together in a sentence - reimagining the next generation of ye olde ACs for today's mo
How to Enter a Saturated Market | Gillian Snyder | Pureboost
Prior to Pureboost, Gillian has 15 years of brand and digital marketing experience in consumer products. She takes a data-informed approach to all things marketing, even those that aren't traditionally thought of as "performance marketing tactics." All while balancing the art of building a meaningful brand.In This Conversation We Discuss: [00:00] Intro[01:19] What Pureboost has to offer[02:16] The
Cutting Through the BS in CBD/Skincare | Graham Smith and Zain Pirani | No, Thank You
Graham Smith is the Co-Founder and Co-CEO of No, Thank You. Graham has spent the last 3+ years as an entrepreneur in the startup community. Prior to this, he worked in the financial industry for over 12 years, where he led cross-sector financings for middle market businesses across Europe. Notable investments include Liberty London (a historic London department store), where he also served as a bo
How the Pandemic Really Affected Ecommerce | Paul do Forno | Deloitte Digital | Bonus Episode
Paul is a leading subject matter expert in Ecommerce. He is Managing Director at Deloitte Digital, one of the leaders in the US Commerce practice. He leads the Commerce Practice Eminence initiative. He brings more than 25 years of experience in strategy, consulting, technology, and digital transformation. Paul has led some of the world’s largest and most innovative e-commerce initiatives. He is a
Focus on Product, Experience, and Logistics | Noah Chaimberg | HEATONIST
Noah’s love of hot sauce began well before he founded HEATONIST. In fact, he’s loved spicy food for as long as he can remember. Growing up, Noah’s family joked that he got his love of spicy food from his mom’s mom. The family lived in Austin, Texas in the 50s and legend tells about a time his grandmother went to buy a garland of dried chilis for cooking. The grocer tried to talk her out of it, say
Build Relationships Early In Your Business | Megan Grassell | Yellowberry
Megan Grassel is the Founder/CEO of Yellowberry. Armed with her own hand-drawn sketch and the savings from her summer jobs, Megan Grassell set out to make her younger sister, along with tween girls everywhere, an age-appropriate bra. In 2013, at age 17, she founded Yellowberry. With funding from a successful Kickstarter campaign, Megan created colorful, comfortable and supportive bras for young gi
Are Pet Products Evergreen? | Adam Baker | SodaPup
Adam Baker had a vision a few years ago. He wanted to fill an empty space in the dog toy market and make toys that were tough, innovative, and do it in a way that was safe for dogs and the planet.It took some twists and turns to succeed but now, SodaPup is turning out toys that are FDA compliant, all made in the USA. Baker is not only Head Dog in SodaPup, he’s the toy designer, social media and ma
Removing the Infertility Stigma Through Data | Dr. Amy Divaraniya | Oova
Dr. Amy Divaraniya is the CEO and Founder of Oova, a women’s health company. She has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery. Her solid understanding of biology and being able to apply complex analyses have led to innovative projects in the healthcare space. In 2017, Dr. Divarani
Using Awesome Design to Blow Up the Market | Emily Vaca | La Vaca Designhouse
Emily Vaca has over 15 years of experience in the design and advertising industry. Prior to launching MINNIDIP, Emily worked on packaging, television commercials, and content for CPG brands including Kraft, Nike and more. Emily founded La Vaca Designhouse in 2012 and launched MINNIDIP in 2017 as the first modern inflatable “adult kiddie” pool on the market. In This Conversation We Discuss: [00:00]
You’ll Never Learn Until You Launch | Joe Spector | Hims
Joe Spector has been a startup entrepreneur for over 15 years. Prior to Dutch, he was a co-founder of Hims (NYSE: HIMS), one of the fastest growing direct-to-consumer brands in history, which went public in January 2021. As a co-founder, Spector was instrumental in its success of helping millions of people; in fact, he built Hims national telemedicine and doctor network, set up the initial pharmac
Cultivating Unique Beans for a Unique Community | Steve Sando | Rancho Gordo
In a few short years, Steve Sando has taken the lowly bean from a neglected legume to superstar-status ingredient. Sando’s company, Rancho Gordo, grows, imports, and promotes heirloom and heritage varieties while working directly with consumers and chefs like Thomas Keller, Deborah Madison, Paula Wolfert, and David Kinch. Sando’s seed saving, bean production, and marketing efforts provide professi
The Zero-Sum vs the Abundance Mindset | Austin Brawner | Brand Growth Experts
Austin Brawner is an Ecommerce business coach and the host of the Ecommerce Influence podcast. About 5 years ago, he built a successful eCommerce growth agency and worked with a bunch of brands you’ve probably heard of like MVMT Watches, Pura Vida Bracelets, Blenders Eyewear, Kettle & Fire, Tecovas, and Four Sigmatic. He has an intimate knowledge of what it looks like in the trenches of fast-g
3 Segments to Model Your Customer’s LTV | Will Laurenson | Customers Who Click
Will Laurenson is a customer value consultant, helping D2C businesses get more value from every customer. On this podcast, we talk about the malleability of the LTV formula, the tolerances of customers before leaving a website, why conversion rate sometimes doesn’t matter, and so much more! To learn more, visit: http://honestecommerce.co Resources: Optimise & improve your customer values with
Are You a Store Owner or a Brand Owner? | Josh Firestone | Bearbottom Clothing
Josh Firestone is the CMO of Bearbottom Clothing, a rapidly growing men's fashion brand on a mission to become the go-to for the most versatile, comfortable, and wearable everyday threads. On this podcast, we talk about the passion in the people of Ecommerce, why you should avoid getting too much in the weeds, the importance of patience in your online store, and so much more! To learn more, v
Building Community Before Launching Products | Hannah Ruhamah Crum | Kombucha Kamp
Hannah Ruhamah Crum is the Founder of Kombucha Kamp, the leading education platform and Ecommerce brand for homebrewed kombucha. She’s also the co-author of The Big Book of Kombucha and the cofounder and former president of Kombucha Brewers International, where she’s helped shape industry standards for fermentation and transparency.Before launching Kombucha Kamp, Hannah was a language teacher and
Keeping Ecommerce Layouts Simple And Shoppable | Shawn Khemsurov | Electric Eye | Bonus Episode
Shawn Khemsurov is the Co-Founder of Electric Eye, a Shopify design and development agency, and a Partner at Feel, a brand studio where art meets commerce. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design.Shawn’s journey start
The Omnichannel Tide Raises All Your Channels | Hilary Quartner | Hilma
Hilary Quartner is the Co-Founder and Co-CEO of Hilma. Hilary built her career in the consumer products and retail industry, most recently as Head of Strategy & Finance at Jetblack, a Walmart-incubated startup, with prior experience at The Wonderful Company and Credit Suisse Investment Banking. At Hilma, she is focused on building the direct-to-consumer and Ecommerce channels, as well as leadi
The Focus on Brand over Strategy | Danny Charbonnet | All Citizens
Danny Charbonnet started All Citizens a few years ago after searching through endless aisles and websites for new boxer briefs.Charbonnet realized that guys really only have 3 options for underwear; bargain big box retailers, expensive designer labels, or new online brands with designer label prices. This led him to ask himself “why can’t I get a whole week’s worth of great underwear for under $10
Riding the Headwinds and Tailwinds of the Pandemic | John Sheldon | SmileDirectClub
John Sheldon, Chief Marketing Officer, SmileDirectClub John Sheldon is the Chief Marketing Officer at SmileDirectClub. In this role, he focuses on delivering the best possible experience to customers in order to continue growing SmileDirectClub and reach more people searching for affordable access to a straighter and more confident smile. As the Chief Marketing Officer, John oversees all digital m
Seeking Advice From People Who Get You | Albert Matheny | Promix Nutrition
Albert Matheny is the CEO of Promix Nutrition. Albert has a Master’s degree in Human Performance and a Bachelor’s Degree in Exercise Physiology & Food Science. He is a Registered Dietitian Track and Field Athlete, and an alum at the University of Florida (2004-2009).In This Conversation We Discuss:[00:59] Intro[01:35] Starting a business from scratch[03:01] Finding people that’s interested in
Test Things Out Before Starting a Business | Selom Agbitor and Oliver Zak | Mad Rabbit
Selom Agbitor and Oliver Zak are 2019 graduates of Miami University’s Farmer School of business and the founders of Mad Rabbit. On this podcast, we talk about where the idea of Mad Rabbit came from, Mad Rabbit’s marketing strategies, the importance of testing before starting your online store, and so much more. To learn more, visit: honestecommerce.co Resources: Mad Rabbit’s website: madrabbittat
Revolutionizing Sustainable Bedding | Phoebe Yu | Ettitude
Phoebe Yu is the founder and CEO of Ettitude, a sustainable bedding brand that’s helping customers get a better night’s sleep. Phoebe has a background in home textiles for over 15 years, but when she moved to Australia she was re-educated on sustainability and climate change, and she started to realize the old products she was sourcing were not sustainable. She decided to start her own brand where
Discipline, Passion, and Maximizing Your Resources | Johnny Russo | Lamour
Johnny Russo has over 17 years of Digital Marketing, Ecommerce, and Brand experience. He is the Chief Digital and Marketing Officer at Lamour, where he leads the Direct to Consumer division for 4 Ecommerce brands and numerous Ecommerce sites. He also handles marketing for over 20 licenses. Previous to Lamour, Johnny was at The Kersheh Group as the Vice President of Ecommerce and Marketing, and als
Nurturing Health and Success in Your Daily Routine | Zack Schreier | Lifestacks
Zack Schreier is the cofounder and CEO of Lifestacks, and previously the creator of Quevos Egg White chips for which he secured a deal on Shark Tank. As a Type 1 Diabetic, Zack is obsessed with building a lifestyle that supports his health and performance holistically, and he's passionate about creating and sharing products that delight and empower others. Zack recognized a widespread deficit in f
Welcome to Honest Ecommerce
Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.
Crafting Green Products That Actually Work | Jennifer Harper | Cheekbone Beauty
Jenn Harper is a beacon of innovation in beauty and philanthropy. She’s not just a name in the beauty industry; she's a revolution. An award-winning social entrepreneur and international speaker, Jenn is the trailblazing founder and CEO of Cheekbone Beauty Cosmetics—a brand that has gracefully painted the ideals of sustainability and inclusion onto a global canvas. From its inception in 2015, Jenn
Paid Ads Work, It’s Your Business That Did Not | Kasim Aslam | Solutions 8 | Bonus Episode
Kasim is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. He's the Traffic Coach for Digital Marketer.com's ELITE coaching program, was hand-selected by Ryan Deiss to help create Digital Marketer's new Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world). Perpetual Traffic now ranks in the top 0.5
Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY
Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, a
The Power of Shared Values in the Startup Ecosystem | Mike Pilkington | KEY Sparkling Water
Meet the trailblazer behind the freshest face in the sparkling water game, Mike Pilkington. He is the co-founder of KEY Sparkling Water. He’s a graduate of Wayne State University (BA - Psychology) and University of Detroit Mercy (MBA).Going beyond the bubbles, Mike has a history steeped in grit and growth. From supercharging Death Wish Coffee into one of the top coffee brands in the United States
Is Facebook Marketing Still Viable in 2022? | Nik Hall | vitafive
Nik Hall is a follower of Christ, husband to the best wife, and the co-founder of vitafive, an emerging gummy vitamin brand with high quality ingredients and eco-friendly packaging. The humble beginnings of vitafive were started in founders Garrett Adair and Nik Hall’s 800 square foot house when they were Juniors at TCU. Since the beginning, the goals have been to help consumers find an easier way
Shopify Themes: Off-The-Shelf vs Custom Built | Shawn Khemsurov | Electric Eye
Shawn Khemsurov is a Designer and Co-founder of Electric Eye, a Shopify Expert agency. He brings over fifteen years of fashion retail and ecommerce experience to the table and has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, The Black Keys, Barton Perreira, Homage and Only NY. When he's not building websites or designing, he's investing in and advising for other small businesse
A Career Made from Stinky Kids | Kyle Lafond | American Provenance
Kyle LaFond is the Founder of American Provenance. Kyle started his career as a wildlife biologist for the Wisconsin Department of Natural Resources but later transitioned into teaching middle school science. During his years as an educator he became passionate about encouraging his students to use safe, natural personal care products. This led to the launch of American Provenance from a renovated
The Human Element in the Age of AI | Ryan Alovis | LensDirect
In 2006, Ryan Alovis started Magazine Discount Center (MDC). Within a few years, Alovis bootstrapped MDC into the largest destination online for consumer magazine subscriptions. In 2016, MDC was acquired by Time Inc. In 2009, with the cash flow MDC was yielding, Alovis was able to purchase LensDirect.com, a struggling online retailer of name-brand contact lenses that was previously owned by his fa
Great Idea + Marketing + Commitment = Success | Mike Abadi | Sunday Citizen
Born in Colombia, raised in Mexico, and college-educated in the United States, Mike Abadi comes from 4 generations of textile industry experts. Abadi began his career as a New York investment banker, before realizing his passion was in entrepreneurship. Various ventures led to his first major success as co-founder of tailored suits brand Arden Reed (now Hive & Colony), before launching D2C bed
Investing in Product Before Spending on Growth | Robert Cardiff | Laundry Sauce
Robert Cardiff is the co-founder and COO of Laundry Sauce, an 8-figure DTC brand reinventing the way consumers experience laundry. With a background in venture building and performance marketing, Robert helps Ecommerce brands unlock growth by identifying white space, building high-affinity products, and scaling through bold creative bets.Before launching Laundry Sauce, Robert founded multiple cons
Entrepreneurship is an Educational Process | Rob Seo and Raja Agnani | PS
Robert was born and raised in Maryland and went to UMD for undergrad. He joined the US Marines while still studying and in 2003, took a year off for Operation Iraqi Freedom with a light armored reconnaissance unit. After his deployment, he received his Bachelors in Economics with a Minor in Math and moved to NYC to work at UBS in investment banking. After a few years, he moved to South America for
Fractional Increases for Game Changing Wins | Garth Watrous | American Hat Makers
From selling handmade leather belts and wallets out the back of his Chevy Station Wagon to becoming one of the top businesses for handmade leather hats, it’s safe to say Gary Watrous (our founder) doesn’t mess around. He’s been perfecting his expertise for nearly 50 years and with the help of his son Garth, his daughter-in-law Hannah, his wife Merry-Lee, and several other family members who have b
021 - Unprepared: SMBs Should Start Being A Better Community Manager with Stacy McPhillips
In this podcast, we talk about the impact human presence can give on your content, why you should be a better community manager, the Stories format in social media, and so much more! Stacy McPhillips' LinkedIn: https://www.linkedin.com/in/stacymcphillips/ Stacy McPhillips' Twitter: https://twitter.com/stacymcphillips Website: https://pencilpoint.marketing/ Honest Ecommerce is a weekly podcast, c
From Feedback to Fanbase: Building Organic Brand Trust | Erin Burk | August
Erin is the VP of Business Development at August, where she manages their retail, e-commerce, and B2B sales channels. Prior to August she consulted with Deloitte at companies such as Twitter, Fitbit, and Silicon Valley Bank. Later joining Uber, Erin worked in growth and operational roles for four years, helping UberEats expand from 10 to over 600 cities. She made the jump to August in April of 202
027 - Unprepared: Tracking Your Digital Campaigns Using UTMs with AJ Yager and Spencer Connell
On this podcast, we talk about UTMs for Ecommerce, how to get your tracking aligned, basic strategies for UTM, and so much more! AJ’s Yager’s LinkedIn: https://www.linkedin.com/in/ajyager Spencer Connell’s LinkedIn: https://www.linkedin.com/in/spencerconnell Website: https://www.praxismetrics.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store o
Breaking the Mold and Balancing Privacy on Personalization | Shahram Anver | DataCue
Shahram Anver is a co-founder and CTO of DataCue, a Shopify solution that helps merchants grow sales and conversion by showing each visitor the right content. On this podcast, we talk about how to know if you need personalization, the simplest way to get started with personalization, how demographics can be bad for personalization, and much more! To learn more, visit: honestecommerce.co Resources
Instill a Culture of Content Production in Your Brand | Reza Khadjavi | Motion
Reza Khadjavi is the CEO and co-founder of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why. On a mission to improve the creative analysis workflow efficiency between brand and performance marketing teams, he is passionate about helping marketers identify specific attributes behind what makes creatives click to drive revenue. Reza previ
Leveraging AI While Leading with Vision | Nathan Snell | Raleon | Bonus Episode
Nathan Snell is a founder, executive, and three-time entrepreneur best known for co-founding nCino, the global leader in cloud banking, and now Raleon, an AI retention platform for DTC brands. With 15+ years in fintech, marketing technology, and AI, Nathan has built products that don’t just scale companies, they transform entire markets, including a 10-figure exit.With Raleon, Nathan is reimaginin
What Makes You “Cool” Can Alienate Your Customers | Anouck Gotlib | Belgian Boys
Anouck Gotlib was born in Antwerp, Belgium, and studied Fashion Design at Shenkar College of Engineering and Design in Israel. She moved to New York to pursue a career in fashion—first at Zac Posen and later at Donna Morgan. Anouck would return from long days on Fashion Ave to spend nights and evenings working on Belgian Boys' graphics, branding, packaging, and marketing, and she ultimately decide
The DIY Approach to CRO and AB Testing on Shopify | Niccoló Gloazzo | Kettle & Fire
On this podcast, we talk about having success in talent marketplaces, maintaining relationships when working with multiple agencies, the importance of having secondary KPIs, and so much more! Niccoló Gloazzo, CRO (conversion rate optimization) & Growth at Kettle & Fire To learn more, visit: http://honestecommerce.co Resources: Niccoló’s website: niccologloazzo.com Ecommerce Talks - Nicco
Insider Advantage: Crafting Products for Peers | Chris Habib | Perfect Herbs
Chris manages the business strategy, marketing, and financials of Perfect Herbs. Under his leadership, the company has grown revenue 50%+ year-over-year, transforming from a startup into a leading national brand. His company has licensed herbalists who can consult with you free of charge, make you samples to try, and help you launch your herbal product with high-quality herbs at a low cost, and wi
Continuously Learning While Tuning Out the Noise | Fiona Frills | Frilliance
Fiona Frills is a 20-year-old beauty, makeup, fashion, lifestyle influencer and entrepreneur. Since launching her YouTube channel at the age of 10, she has amassed a fan base of over 1 Million followers.At the age of 13, Fiona decided to turn her obsession of makeup into a beauty brand and began developing her own makeup line, Frilliance. She personally formulated and designed all the products in
Removing Buyer Friction Through Direct Feedback | Jason Zigelbaum | ZigPoll | Bonus Episode
Jason Zigelbaum is the solo founder behind Zigpoll—the zero-party data platform trusted by Sony, HP, Kraft Heinz, and Hallmark.
Zigpoll collected over 100 million survey responses and counting. Third-party cookies are going away. Ad platforms are losing signal. Brands that don't collect first-party data are flying blind. Zigpoll fixes that.
Zigpoll makes it dead simple to launch contextual surve
Launch and Learn: Balancing Risk and Realism in Startup | Brandon Blum | For Others
Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City. Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City. Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing. Through his work, Brandon
$2.2 Million In Just 2 Years: The Story of CROSSNET | Chris Meade | CROSSNET
Chris Meade is the co-founder and Chief Revenue Officer of CROSSNET, the world's first four-way outdoor and indoor volleyball game. On this podcast, we talk about how Chris and his co-founders thought of the concept of CROSSNET, how they marketed a fairly expensive product for Ecommerce, conversion tactics, the Shopify apps that CROSSNET uses and the sales they had last year. To learn more, visit:
Building Confidence Through Authentic Clothing | Vicky Pasche | Dapper Boi
As co-founder and CEO of Dapper Boi, Vicky Pasche has overcome significant challenges in the fashion industry, transforming a personal mission into a size-inclusive, all-gender apparel brand celebrated for its innovation and purpose. From its Kickstarter beginnings to national recognition on platforms like Shark Tank, CBS Morning News, and the OUT100 2023 list, Dapper Boi has become a seven-figure
Building a Lasting Ecommerce Brand | Heather Florio | Desert Harvest
Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry.Under her leadership, Desert Harvest has transformed pelvic healt
The Hybrid Flywheel of Ecom and Retail | Joe Johnson | VADE
Joe Johnson believes that he was born to be an entrepreneur. From the age of 5 years old he was creating his own businesses and he loved every second of it. Joe has been featured on ABC's Shark Tank, Forbes 30 Under 30, USA Today and others. As a student athlete, he was the Captain of the Michigan State Wrestling team, while achieving the highest honors and graduating with a degree in Finance from
The Importance and Value of Landing Pages | Nik Sharma | Sharma Brands | Bonus Episode
Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more. Before entering the eCommerce world, Nik worked on social media strategies
058 - Unprepared: Better Practices for Post-Purchase and Email Automation with Val Geisler
In this podcast, we talk about customer retention through post-purchase, ways to make your post-purchase campaign more effective, how subscriptions can help Ecommerce, and more. Val Geisler’s Twitter: https://twitter.com/lovevalgeisler Val Geisler’s LinkedIn: https://www.linkedin.com/in/lovevalgeisler Fix My Churn Website: https://fixmychurn.com/ Val Geisler’s Website: https://www.valgeisler.com
Embracing Your Struggle When Starting Up | Jonathan Edwards | Nuzest
Jonathan Edwards is the CEO of Nuzest USA, a plant-based nutrition company that is dedicated to creating a world that thrives on plant-based nutrition. On this podcast, we talk about the unlikely connection between the punk ethos and Ecom success, how to overcome the grind, why you should create content just for the sake of it, and so much more! To learn more, visit: http://honestecommerce.co Reso
How To Leverage Subscription Revenue Channels On Shopify | Rob Barr | ReCharge
Are you interested in building a relationship with your customers and, in the process, creating a recurrent revenue stream in your Shopify store? Then you need to learn more about subscription models! Rob Barr leads partnerships and enterprise sales at ReCharge, a subscription billing platform for Shopify. He manages strategic relationships with global partner agencies and some of the largest subs
Reach Out To All the Customers in Your Funnel Using Push Notifications | Felix Suellwold | PushOwl
Felix is the Head of Marketing at PushOwl, a Shopify app that enables you to send push notifications without the need for a mobile app. On this podcast, we talk all about push notifications. What it is, what types of messages it’s suited for, what information it needs to work effectively, its pricing compared to other marketing channels, and so much more! To learn more, visit: honestecommerce.co
