SHeCOMMERCE
SHeCommerce is a community-focused podcast for women in the consumer packaged goods industry, hosted by Cristina Marinucci and Jacqueline “Jax” Dynowski. With nearly 50 years of combined international CPG experience, the hosts discuss retail media, omni-commerce growth, category management, and shopper behavior. The show also tackles work-life imbalance, stereotypes, and wage equality through real talk and practical solutions. It aims to build a supportive sisterhood where women and their advocates can connect, share stories, and learn from battle-tested strategies.
Episodes
Ep 45 - Sparkling Sips - Jessica Batty, Your Impressions Don't Impress Us Much
ATTENTION DIDN'T DISAPPEAR. IT MOVED. 💥And if your marketing strategy hasn't moved with it, we need to talk.In this second pour of Sparkling Sips, Cristina and Jacqui welcome back Jessica Batty, SVP of Marketing at Fluent, for another sharp, unfiltered conversation about the future of commerce media, consumer intent, and the uncomfortable truth about how brands measure attention.Last tim
Episode 44: The Cornell 7 - More Than Tea. It's Accountability.
This is not Spill the Tea. This is accountability.In this special SHeCOMMERCE episode, Cristina and Jacqui step away from the usual banter to discuss the disturbing allegations surrounding the “Cornell 7” and the broader questions the case raises about consent, institutional responsibility, leadership, and what happens when systems designed to protect people appear to fail.As the investigation con
Ep 44: Lauren Bolles, Tesco Media - How Great Businesses Scale; Leadership, Customer Obsession & Building Retail Media
SCALE ISN’T A STRATEGY. IT’S AN OPERATING SYSTEM. 🔥Everybody loves talking about growth.The revenue. The shiny new products. The AI. The partnerships. The big freaking number on the slide.But here’s the question nobody puts on the keynote stage:What happens underneath the business when all that growth actually shows up?This week on SHeCOMMERCE, we’re going behind the strategy deck with Lauren Boll
Ep 43: Sparkling Sips, Lydia Thacher - Access & Convenience, Delivered
🥂 This Sparkling Sips comes with bubbles, bite…and a few serious mic drops.We’re pouring one with Lydia Thacher, Vice President of Digital Commerce at Dollar General, for a conversation that goes way beyond “eCommerce strategy.”Because digital commerce isn’t about chasing the shiniest tech.It’s about solving real problems for real customers.Lydia takes us inside the thinking behind Dollar General’
Ep 42: Jane Hanson - Camera Ready, Career Ready: Finding Your Voice and Owning the Room
Camera Ready, Career Ready: Jane Hanson on Finding Your Voice and Owning the RoomAI can give you the words. It cannot outsource your credibility.And in a world of AI-generated everything, that may be your biggest competitive advantage.This week, Cristina and Jacqui sit down with Jane Hanson—nine-time Emmy Award-winning journalist, longtime NBC New York anchor and host, and now executive communicat
Ep 40: Sparkling Sips - Retail Media, Rewarded with Ariel Bishop, Downtime
What if the future of retail media isn’t about getting people to click more — but making their attention worth something?In this Sparkling Sips episode, Cristina and Jacqui sit down with Ariel Bishop, Co-Founder of Downtime, to talk retail media, AI, loyalty, in-store engagement, and what happens when brands actually reward consumers for their attention.Downtime is building a rewarded media model
Ep 39: Erin Lovingfoss, Loving Your Pause: Menopause, Medicine & Making Yourself Heard
Loving Your Pause: Menopause, Medicine & Making Yourself HeardWhat happens when you know something is wrong with your body…but no one can—or will—tell you why?This week, we’re firmly on the SHe side of SHeCOMMERCE with a conversation women should be having long before menopause actually arrives.Our guest Erin Lovingfoss spent more than 20 years building her career in the beverage industry. Aft
Ep 38: Kirsten Stendevad - Don't Upgrade Your Technology, Upgrade Yourself!
Don’t Upgrade Your Technology. Upgrade Yourself.AI is moving fast. Consumer behavior is shifting. Business models are being rewritten in real time.But Kirsten Stendevad believes the biggest upgrade leaders need to make right now isn’t technological.It’s human.In this deeply personal and thought-provoking episode of SHeCOMMERCE, Cristina and Jacqui sit down with Kirsten Stendevad, Founder of the Il
Ep 37: Shelley Zalis, Rewriting the Rules - Why Access Changes Everything
Shelley Zalis: Make Good Trouble. Build New Rooms. Fix the System.There are women who get invited into powerful rooms.Shelley Zalis builds new ones. Then she holds the door open.This episode of SHeCOMMERCE was a full-circle moment for us.Shelley Zalis — Founder and CEO of The Female Quotient, entrepreneur, movement maker, co-creator of #SeeHer and proudly self-appointed Chief Troublemaker — has sp
Ep 36: Women, Power & a Little Chaos: The Always Off Brand Crossover
What happens when SHeCOMMERCE goes Always Off Brand? Apparently… absolutely nothing is off limits. 🔥In this special crossover episode, Cristina Marinucci and Jacqui Dynowski join Scott, Haley and Summer from the Always Off Brand podcast for a conversation that starts with commerce, takes a detour through Cannes, AI and retail media, goes deep on women and power—and eventually gets delightfully, sp
Ep 35: Laura Thompson - Trust Never Gets Old, Reinventing Canada's Most Trusted Health Brands
Reinventing Iconic Brands, Women’s Health & the Power of Getting Your Hands Dirty with Laura Thompson of Bayer CanadaHow do you reinvent an iconic brand without losing the trust that made it iconic in the first place?In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Laura Thompson, Country Division Head of Consumer Health at Bayer Canada, for a conversation that moves from data
Ep 34: Colette Laxton, Knowledge is the Moat - Building the INKEY List
Skincare should not require a chemistry degree, a 12-step routine, or a luxury-sized budget.In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Colette Laxton, co-founder of The INKEY List, to explore how consumer obsession, founder resilience, and ruthless commercial discipline helped build one of beauty’s most disruptive brands.Colette shares how the rise of Reddit became an early
Ep 33: Dollar General & Milo's Tea - Rooted in Purpose, Scaling & Precision
Rooted in Purpose, Scaling with Precision: How Milo’s Tea and Dollar General Are Building a Modern Growth StoryWhat happens when an 80-year-old beverage company with startup energy partners with a nearly 90-year-old retailer that is still finding new ways to innovate?You get a growth story built on shared values, customer obsession, disciplined experimentation—and proof that retail media can influ
Ep 32: Alicja Spaulding - Disrupting Everything: From Artificial Intelligence to Authentic Intimacy.
AI. Innovation. Female pleasure. Career pivots. Yep…we’re going there. This week’s episode of SHeCOMMERCE doesn’t just push boundaries—it asks why they existed in the first place.Fractional CMO, Marketing AI Strategist and educator Alicja Spaulding joins Cristina and Jax for one of our boldest conversations yet. From surviving the music industry’s Napster disruption to helping launch products like
Episode 31: Cannes Confidential with Liz Roche - Rosé, AI & Retail Media
Episode 31: Cannes Confidential with Liz Roche — AI, iROAS and the Future of Retail MediaAI may be the loudest conversation at Cannes—but practical application is where the real retail media transformation begins.In this Cannes Confidential episode of SHeCOMMERCE, Cristina Marinucci and Jacqui Dynowski sit down with Liz Roche, VP of Media at Albertsons Media Collective, to explore how artificial i
Episode 30: Max Sinclair - The AI Visibility Revolution & Why Women Need To Shape It
AI isn’t coming for commerce—it’s already deciding what gets discovered, recommended, and purchased.In this special episode created in partnership with WIAB—Women in Amazon Business, Cristina and Jacqui sit down with Max Sinclair, founder and CEO of Azoma, to unpack the AI visibility revolution and what it means for brands, retailers, founders, and women shaping the future of commerce.Max spent si
Episode 29: NIQ's Liz Buchanan & Emilie Darolles - The Commerce Revolution
Episode 29: Cannes Confidential with NIQ's Liz Buchanan & Emilie DarollesThe Commerce Revolution: AI, Agentic Shopping & the Future of Global RetailThe future of commerce isn't coming—it's already here.Recorded live from Cannes Lions as part of our Cannes Confidential series, Cristina and Jacqui sit down with two of the industry's most influential leaders: Liz Buchanan,
Episode 28: From Ambition to Authority - Kelly Miller on Women, Commerce, and Owning the Room at ANY Age
From Ambition to Authority: Kelly Miller on Women, Commerce, and Owning the Room at ANY AgeWhat happens when you're leading at the highest levels... before people think you're "old enough" to be there?In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Kelly Miller, SVP, EMEA at Flywheel, for an honest conversation about building authority, navigating bias, and re
Episode 27: Canapés from Cannes - The Hot Takes Everyone Was Talking About
🎙️ Canapés from Cannes: The Hot Takes Everyone Was Talking AboutWhat happens when you gather leaders from agencies, brands, financial services, and media coaching on the Croisette? You get a refreshingly honest pulse check on where our industry is headed.In this special Canapés from Cannes mini episode, Cristina and Jacqui caught up with Claudia Johnson and Sebastian Flynn from Omnicom, Marta Saun
Episode 26: Regina Ye - Retail Media 3.0, Building the Infastructure Behind the Future of Commerce.
Episode 26: Retail Media 3.0 – Building the Infrastructure Behind the Future of CommerceLive from Cannes Lions with Regina Ye, Founder & CEO, TopsortRetail media has officially grown up—but is the industry ready for what comes next?Recorded live from Cannes Lions, Cristina and Jacqui sit down with Regina Ye, Founder & CEO of Topsort, to unpack what they believe is the next evolution of com
Episode 25: Preeya Goenke - Own Your Audience, Why Brands Can't Rent Their Customers Anymore
Own Your Audience: Why Brands Can't Rent Their Customers Anymore | Featuring Preeya Goenka, Chief Customer Officer at beehivIn a world where algorithms change overnight, AI is reshaping discovery, and social platforms control who sees your content, one question has never been more important:Who actually owns your customer relationship?Recorded live from Cannes, Cristina Marinucci and Jacqui D
Episode 24: Cara Pratt From Media to Moment, Rewriting Commerce Through Connection
What’s really holding brands back in modern commerce? According to Cara Pratt, it’s not a lack of data. It’s a lack of alignment.In this CANNES Confidential episode of SHeCOMMERCE, Cristina and Jacqui sit down with Cara Pratt, President of Global Retail & Media at Circana, for a candid conversation about the future of commerce, retail media, and what it actually takes to turn data into growth.
Episode 23: Power Couple Playbook - Love, Leadership & Loud Opinions with Danny & Mandy Silverman
What happens when two ambitious people build careers, raise a family, chase big dreams, and somehow still genuinely like each other?In this candid and laugh-out-loud episode of SHeCOMMERCE, Cristina and Jacqui sit down with Danny and Mandy Silverman to unpack the real story behind the "power couple" label. Spoiler alert: it's less about perfection and more about partnership.From col
Episode 22: Andrew Pearson, Girl Dad Meets Gen AI: Creativity, Leadership & Life Outnumbered
🎙️ SHeCOMMERCE Podcast: Andrew Pearson on Fatherhood, Allyship, Creativity & the Future of WorkIn this special Father's Day episode of SHeCOMMERCE, Cristina and Jacqui welcome a guest who knows a thing or two about navigating strong women, bold opinions, and high-performance environments—both at work and at home.Joining us is Andrew Pearson, award-winning creative leader, content strategi
Episode 21 - Lauren Livak, Rethinking Success in the Age of Agentic Transformation
AI Isn't the Strategy. Reinvention Is. | Featuring Lauren Livak GilbertWhat happens when one of the sharpest minds in digital commerce joins SHeCOMMERCE? You get a conversation that challenges the way we think about AI, organizational transformation, leadership, and the future of work.This week, Cristina and Jacqui kick off the episode with some real talk on leadership, ambition, and the doub
Episode 20: Julie Talbot - Inclusive Feeding, Modern Parenthood & Reinventing a Legacy Brand
From Breastfeeding to Belonging: How Julie Talbot is Reinventing Parenthood, Leadership & Legacy BrandsWhat happens when a 42-year-old brand built around breastfeeding evolves to meet the realities of modern parenting?In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Julie Talbot, CEO of Lansinoh Laboratories, to discuss how one of the most trusted names in maternal health is t
Sparkling Sips: Reading the Tea Leaves with Fluent's Jessica Batty
Sparkling Sips: Reading the Tea Leaves with Jessica BattyWhat if one of the biggest assumptions in commerce today is already outdated?In this episode of Sparkling Sips, Cristina and Jacqui sit down with Jessica Batty, SVP of Marketing at Fluent, to unpack a shift many marketers are feeling—but few are willing to say out loud: consumers are tired of social media.Jessica shares her perspective on th
Episode 18: Elizabeth Neubauer-Donovan, No Apologies, No Buzzword Bingo - Motherhood, Measurement & Modern Commerce
What happens when one of commerce media’s most respected voices gets radically honest about leadership, motherhood, ambition, burnout, and the invisible emotional labor women carry every single day? You get this episode.In this deeply personal and insight-packed conversation, Cristina and Jacqui sit down with Elizabeth Donovan — commerce media leader, podcast host, connector extraordinaire, and re
Episode 17: Rachel Tipograph on Motherhood, M&A and the Myth of Omnichannel
What happens when one of commerce’s sharpest minds decides to call BS on outdated retail models and build something entirely new?In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Rachel Tipograph — founder and CEO of MikMak (now part of Spins) — for an unfiltered conversation about entrepreneurship, leadership, retail media, and motherhood.Rachel shares the real story behind leavin
Episode 16: When the System Bends: Career, Motherhood and Bold Choices that Change Everything with Fizza Ijaz
In this deeply honest and empowering episode of SHeCOMMERCE, Cristina and Jacqui sit down with global marketing leader Fizza Ijaz for a conversation that goes far beyond career titles and polished LinkedIn headlines.Together, they unpack the invisible labor of working motherhood, the systems women are still forced to navigate, and the tension between ambition, identity, family, and fulfillment. Fr
Sparkling Sips: Sip & Tell Edition on 3-Hour Parenting - Boundary Setting or Out-of-Touch?
Sip Happens… and this week, Jacqui & Cristina are spilling ALL the tea. In this Sparkling Sips – Sip & Tell edition, the ladies dive headfirst into the internet firestorm around “3-hour parenting” — the controversial idea that intentional, focused time with your kids matters more than endless hours of exhausted presence.But as always at SHeCOMMERCE… it gets deeper.Because this isn’t just a
Episode 14: New Beginnings & Ugly Middles w/ Tina Lambert
What if the biggest lie we’ve been sold about growth… is that it’s supposed to look polished?In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with powerhouse marketer and innovation leader Tina Lambert—author of Innovation Is Ugly—to unpack the messy, uncomfortable, and wildly transformative reality of reinvention.From leading brand turnarounds and driving billion-dollar growth in CPG
Episode 13 New Beginnings: From Intrapreneur to Ally‑in‑Chief w/ Donte McCrary-McClain
What if your next career move is not about escaping something broken, but answering something deeper that finally clicked?In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Donté McCrary-McClain for a conversation that goes far beyond titles, pivots, and polished LinkedIn narratives. This is a real conversation about the internal audit behind the resume — the questions leaders ask t
Episode 12: Fresh Take, Fierce Presence w/ Liz Mayer - Elevating Your Personal Brand This Spring
What happens when you’re doing everything right… but still not getting seen for the leader you already are?In this powerful SHeCOMMERCE podcast conversation, Cristina and Jacqui sit down with executive coach and consultant Liz Mayer to unpack one of the biggest traps high-achieving women face at work: being known for execution, but not recognized for influence. Together, they dig into what it real
Episode 11: Before Digital Was Cool: Dominick Miserandino on Building Early and Building Bold
What does it really take to break through in commerce today? According to Dominick Miserandino: stop hiding behind the buzzwords and get back to human connection.In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with digital pioneer, founder, author, board member, and RTM Nexus CEO Dominick Miserandino for a candid, hilarious, and deeply insightful conversation on what brands still get
Episode 10: Progress, Power & The Work Still Left to Do w/ Christine Nikolaou from The FMCG Guys
This week on SHeCOMMERCE, Cristina and Jacqui are joined by Christine Nikolaou of The FMCG Guys for a bold, no-fluff conversation on Women’s History Month, International Women’s Day, and the work still left to do.This is not a celebration episode. It’s an audit. An unfiltered conversation about power, progress, and the systems still holding women back at work.Together, they unpack the hard truths
Episode 9 - Aisha Khan Unfiltered: Commerce, Confidence and Calling B.S.
What’s the biggest e-commerce lie brands still believe? According to Aisha Khan (WPP Media, Head of Retail Media & Digital Commerce for Unilever U.S.) that retail media alone is going to save the growth plan.In this unapologetically honest episode of SHeCOMMERCE, Cristina and Jacqui sit down with the one and only Aisha Khan for a conversation that goes way beyond buzzwords and straight into th
IWD Cup of Cocoa: Women in Leadership - View from the future!
During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day. In this Cup of Cocoa episode, the Dynowski and Marinucci kids weigh in on why the International Women's Day is so very important. It's cute, unfiltered, and a ringing endorsement of kids
IWD Sparkling Sips: Classical Music Leadership - Women can step up to lead and Dr Lisi Giselbrecht tells us how
During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day. In this Sparkling Sip, Dr Elisabeth Giselbrecht, Lecturer at King's College London and a close friend talks about how important it is to show women in the field of classical music that they ar
Episode 8: Seat Openers, Not Seat Waiters, Women on Boards
This International Women’s Day episode hits where it matters: the boardroom.Cristina and Jacqui sit down with Cassie Burr, Co-Founder and Board Member of Women on Boards Project, and Kierstin Riley, CEO, for a candid conversation about why women are still underrepresented on consumer company boards — and why the real issue is not a pipeline problem, but a demand problem. Together, they unpack the
IWD Sparkling Sips: Progress is fragile — and Amanda Wolff came to remind us what’s at stake.
During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day. In this Sparkling Sip, Amanda Wolff drops a truth bomb: women can’t afford to lose an inch of progress. Even with cracks in the glass ceiling, we’re still only at 10% of Fortune 500 CEO roles. She
Kick-off to International Women's Day & Women's History Month
Women’s History Month kicks off March 1, and we’re treating it like the main event.In this short kickoff video, Jacqui and I unpack this year’s International Women’s Day theme, “Give to Gain,” and why we’re reframing “giving” as a power move—not a drain. Women give intentionally: we build networks, stability, and pathways for the next generation.This month on SHeCOMMERCE, we’re bringing you:A shor
Episode 7 - Allyship: The Secret Weapon of Women Who Change the Game. Nicole Lesinski, Nestlé
This week on SHeCOMMERCE, Jacqui and Cristina sit down with Nicole Lesinski of Nestlé, a leader helping drive e-commerce, retail media, and omnichannel transformation inside one of the world’s biggest CPG organizations.Nicole unpacks some of Nestlé’s boldest moves—from major reorganizations that put category and consumer focus at the center, to evolving how field teams think about “total commerce”
Episode 6 - Claiming Space in a Competitive World: The Blueprint for Fierce Founders. Melissa Burdick, PacVue
In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Melissa Burdick, co-founder and president of Pacvue—and newly recognized as a Commerce Media Power 100 honoree by The Drum. From her early days at Amazon to bootstrapping, following a major health scare that sharpened her resolve to build the company she always knew she wanted to create. We dig into what it really takes to go from c
Episode 5 - CES HotTakes (Live from Las Vegas)
Recorded live from CES, Cristina and Jacqui hit the show floor for a fast-paced “SheCommerce Champagne Bites” episode—short, sharp interviews with female leaders on what’s real vs. what’s hype in tech, AI, and the future of commerce.First up, Dara Joy Clay (Microsoft AI / Microsoft Advertising) shares a future-casting view of what happens when wearables + biometric data + generative AI collide. Th
Episode 4: 2025 Reflections and 2026 Predictions with the CPG Guys
We’re closing out 2025 with a no-fluff, all-receipts conversation where power women and real talk collide. Cristina and Jackie are joined by industry heavyweights Peter and Sri from The CPG Guys to audit the year that was—and forecast what’s next.From the AI hype that fizzled to the retail media reality check, we call BS on overused buzzwords and dig into what really moved the needle (and what did
Episode 3: Breaking Silos & Reimagining Commerce — Christine Foster from 84.51, Kroger Precision Marketing (KPM)
This week on SHeCOMMERCE, Cristina and Jacqui sit down with Christine Foster, SVP of Strategy & Operations at 8451 and Kroger Precision Marketing (KPM), to talk about what happens when retail media stops acting like a “channel”… and starts behaving like a true commercial engine. Christine opens up about stepping into leadership after Cara Pratt built an extraordinary foundation at KPM—and what
Episode 2: Power, Pivot, and the Future of Commerce — Lauren Griewski from Chase Media Solutions
In this episode of SHeCOMMERCE, Cristina and Jacqui break down the biggest power moves shaping the future of commerce, retail media, and connected consumer experiences. From holiday shopping chaos and Black Friday buzz to industry-shifting headlines (Amazon Unboxed AI updates, Kimberly-Clark x Kenvue, and women leaders making major moves), the hosts serve their signature “Weekly Tea” with insight
Episode 1: When Women Meet AI — The One Where We Interview ChatGPT
Welcome to Episode One of SHeCOMMERCE — where power women and real talk collide in the CPG world.Hosts Cristina Marinucci and Jacqui Dynowski finally fire up the mics (and pour the drinks) for the first-ever episode — part launch party, part manifesto, and part “we’re really doing this” moment.From Halloween chaos to coffee vs. champagne rituals, the duo kicks off with their signature blend of wit
Episode 0: The SHeCOMMERCE Teaser – Where Power Women and Real Talk Collide
Episode 0: The SHeCOMMERCE Teaser – Where Power Women and Real Talk CollideWelcome to SHeCOMMERCE — the bold new podcast where power women and real talk collide in the world of commerce, media, and marketing.In this teaser episode, Cristina Marinucci and Jacqui Dynowski pull back the curtain on why they created the show — and what they’re here to shake up. Expect a mix of industry insights, spicy
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