The Instagram Stories Podcast

Episode # 83 - Shawn Kallet from 203 Creates on What Logan Paul Taught Him About Viral Marketing Apr 1, 2026 00:43:44 Shawn Kallet is the co-founder and co-CEO of 203 Creates, an independent agency that helps brands and IP owners develop and execute entertainment-first content strategies that earn attention and drive performance. Shawn has over 20 years of experience developing innovative brand partnerships and revenue growth for media and creator economy leaders, including MTV, NBC News Digital, Studio71, Live N

Episode #82 - Diego Sanchez from Buffer Explains How to Increase Engagement by 42% on Social Media Jan 22, 2026 00:49:44 In this interview, I chat with Diego Sanchez, a product manager at Buffer. He is a product leader with over a decade of experience launching new products from zero to one. At Buffer, he leads Community, the company’s newest product, focused on building scalable, meaningful social engagement.Diego explains what makes Buffer different from other social media management platforms - the team is dedica

Episode #81 - Anna Mongiello Explains Earning Money with User Generated Content Jan 7, 2026 00:27:21 In this episode of the Instagram Stories Podcast, I interview Anna Mangiello, a User-Generated Content (UGC) creator and coach. Anna is a former high school teacher turned full-time UGC creator and coach who has been creating UGC content since 2021. She has worked with over 800 brands, including Fiverr, Maybelline, L’Oréal, TikTok, Microsoft, Dr. Squatch, and many others.Anna has helped more than

Episode #80 - Year in Review and Predictions for 2026 with Jen Lehner Jan 2, 2026 00:48:07 This podcast episode features Jen Lehner, an AI strategist and consultant, and we review the accuracy of our tech and social media predictions for 2025 while looking ahead to the emerging trends of 2026. The conversation covers the ethical dilemmas of AI video generation, viral marketing successes like the "death" of the Duolingo mascot, and the potential for AI agents to handle personal

Episode #79 - Bella Rose Mortel from beehiiv on how Email Newsletters are a Growth Hack Aug 22, 2025 00:26:28 Bella Rose Mortel is a social media strategist and creative copywriter known for building authentic, high-impact digital brands. Currently at beehiiv, she leads content + strategy across LinkedIn, X (Twitter), Instagram and other platforms, blending strategy with storytelling to drive growth and engagement. With a background at Workweek and Morning Brew, plus her own Gen Z–focused newsletter The P

Episode #78 - Mathew Passy from Custom Podcast Solutions Explains Owning Your Audience Forever with a Podcast Jul 11, 2025 00:28:34 In this episode, Daniel sits down with Mathew Passy, co-founder of Custom Podcast Solutions, creator of Conntap, and enterprise support and sales for Libsyn Pro.Daniel and Mathew dive deep into the world of content creation, specifically why podcasting is crucial for creators, in addition to visual platforms like YouTube and TikTok. Mathew emphasizes the importance of audio-only content for situat

Episode #77 - Heston Roberts from Social Varsity Explains DM Automation Apr 24, 2025 00:35:59 Heston Roberts is a 20-year I.T. professional in Web Development who credits MySpace for his introduction and passion for social media. Today, as co-host of The Social Roundtable live YouTube series, as well as Founder and President of social media marketing agency Social Varsity, he stands as a prominent figure in the chat marketing and chatbot industry, growing his presence as a social media inn

Episode #76 - Kirsti Lang from Buffer Explains Why Instagram Reels Are Best for Reach But Not Engagement Feb 19, 2025 00:31:15 Kirsti Lang is a marketer and creator based in Cape Town. By day, she's a senior content writer at Buffer. By night, she's a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.In this episode, host Daniel and Kirsti Lang, content marketer at Buffer, explore data-driven Instagram strategies, focusing on content type

Episode #75 - Jen Lehner of the Front Row Entrepreneur Recaps 2024 in Social and Predicts 2025 Trends Dec 27, 2024 00:40:58 Jen Lehner is a digital marketing strategist, online course creator, and adjunct professor of digital marketing at Notre Dame College and Cleveland State University, founder of Jen Lehner Media, LLC, The Front Row and The Front Row Entrepreneur podcast. She is completely obsessed with sharing the wonders of digital marketing and online entrepreneurship with others. You can find Jen online at: T

Episode #74 - Corey Walker, Author of Instagram for Business for Dummies, Talks Social Strategy Dec 3, 2024 00:26:36 This week on the Instagram Stories Podcast, five-time best-selling author Corey Walker, co-author of Instagram for Dummies and Instagram for Business for Dummies, joins the show to share her expertise on Instagram marketing. Corey explains how she became a successful author and why Instagram is the perfect platform for businesses of all sizes, even considering the rise of TikTok, YouTube Shorts, a

Episode #73 - Nycole Hampton Teaches Pitching Brands for Influencer Marketing Nov 4, 2024 00:26:34 In this episode, marketing guru Nycole Hampton shares insider tips on everything from identifying potential brand partners to crafting compelling outreach emails. Discover strategies for standing out in a crowded market and building lasting relationships that turn opportunities into deals. Whether you're a seasoned influencer or just starting out, Nycole's insights will empower you to succeed in

Episode #72 - Chelsea Bradley and Mastering the Art of Succinct Messaging Oct 10, 2024 00:30:23 In this episode of the Instagram Stories Podcast, I interview Chelsea Bradley, a social media strategist, who shares insights about her journey and expertise. Chelsea discusses her background in journalism, her transition to social media, and her approach to copywriting. We delve into topics such as crafting effective social media posts, the importance of being succinct, and strategies to stand o

Episode #71 - Joey Kushinski from Smart Post App - The Scheduling Tool with AI Built In Sep 26, 2024 00:25:20 In this episode of the Instagram Stories Podcast, I interview Joey Kushinski, co-founder of SmartPost App, about the features and benefits of the social media scheduling and content creation tool. Joey is a passionate business leader with a background in computer science, and co-founder of Smart Post App LLC. He is dedicated to improving productivity across social media platforms for Smart Post

Episode #70 - Lindsey Gamble on Mastering Influencer Marketing and Threads Sep 6, 2024 00:24:26 In this episode, we dive deep into the world of influencer marketing and content creation with Lindsay Gamble, a leading consultant and advisor in the creator economy. From his early days as a hip hop blogger to mastering Threads and other social media platforms, Lindsay shares valuable insights on building a personal brand, staying ahead of industry trends, and creating content that resonates.

Episode #69 - Cyndi Zaweski of StoryCraft with Cyndi on Crafting Your Brand's Story Aug 20, 2024 00:32:43 Cyndi Zaweski is an award-winning journalist and content strategist here to help you tell better stories. Her StoryCraft marketing framework gives founders a cohesive strategy to share their passions and expertise, using their story as the throughline between what they love and who they serve. She writes about the intersection of business growth and personal growth to inspire storytelling ideas in

Episode #68 - Kristen Bousquet and the Anti-Pitch Method Guide to Brand Partnerships Aug 8, 2024 00:29:29 In this episode, we chat with Kristen Bousquet, a creator monetization coach who helps content creators and influencers build profitable businesses. Kristen shares her journey from starting her business during the pandemic to creating a thriving membership community that combines the intimacy of one-on-one coaching with comprehensive educational resources. Kristen started her company after selli

Episode #67 - Jenn Herman, Author of Instagram for Dummies, Shares Reels Strategies for 2024 Jul 17, 2024 00:38:22 In this episode, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is ranked the top IG expert by ChatGPT and is a sought-after, international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Hum

Episode #66 - Amanda Marochko from Buffer and the Threads Integration Jul 10, 2024 00:29:53 Amanda Marochko is a Staff Product Manager at Buffer, responsible for maintaining and expanding Buffer's core product offering through channels and integrations. Prior to Buffer, she was the International Growth Lead (EMEA) at Shopify. Outside of work, she runs a non-profit for women in tech. She is originally from Ottawa, Canada and currently based in Amsterdam, The Netherlands. In today'

Episode #65 - Steve Johnson and the The Out of Touch Adults’ Guide to Kid Culture May 14, 2024 00:25:37 Stephen Johnson is a Staff Writer for Lifehacker where he covers pop culture, including two weekly columns “The Out of Touch Adults’ Guide to Kid Culture” and “What People are Getting Wrong this Week.” Find Stephen at Lifehacker.com Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New

Episode #64 - Lia Haberman and ICYMI (In Case You Missed It) May 6, 2024 00:34:04 Show Notes: Lia Haberman is a social media advisor and educator. She consults for brands such as Google, Robert Half and AT&T; runs social workshops for groups such as Macy's Style Crew and the Costume Designers Guild; and teaches social media marketing and influencer marketing at UCLA Extension. She’s been featured on NPR’s Planet Money and quoted in outlets such as in The Washington Po

Episode #63 - Taylor Lorenz - Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet Dec 25, 2023 00:30:46 Taylor Lorenz is a technology journalist in Los Angeles, CA and author of the new book Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. She has written for The New York Times, The Washington Post, The Atlantic, the Daily Beast, and many other publications. She is currently a technology columnist for The Washington Post's business section covering online cultur

Episode #62 – Post Ideas, Hashtags, and Keyword Optimized Captions with Matthew Pierce from Slay.so Oct 27, 2023 00:24:52 Do you struggle with hashtags or you're never sure what to post? If so, you're going to like this episode. Slay.so is all about hashtags, post ideas, keyword-optimized captions, and insights, using AI. Matthew Pierce cofounded Slay.so (previously known as Hashtag Slayer) with his wife Danica. The husband and wife team have been helping influencers and entrepreneurs take the stress out of

Episode #61 – Start Making Money using BILI Sep 19, 2023 00:20:16 Are you ready to start monetizing your social media accounts? Regardless of what platform you spend the most time on, you're going to like this episode. Adrian, CEO and co-founder of BILI (BecauseILoveIt.com), is a seasoned leader in advertising, media, and technology. With a proven track record in revenue growth and high-performance culture, he's excelled as a board member, speaker, and

Episode #60 – No Filter: The Inside Story of Instagram with Sarah Frier - Part 2 Feb 11, 2023 00:30:45 Sarah Frier is the author  of No Filter: The Inside Story of Instagram, the winner of the 2020  Financial Times and McKinsey Business Book of the Year Award. She also  runs coverage of the world's biggest technology companies for Bloomberg  News out of San Francisco. Her award-winning features and breaking  stories have earned her a reputation as an expert on how Facebook,

Episode #59 – How To Repurpose Content with Hani Mourra of Repurpose.io Aug 23, 2022 00:32:55 Hani Mourra is a husband, Dad, CEO and founder of Repurpose.io – an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms. When you work hard to create a video – whether you start creating it in the TikTok app or in the Instagram app – you want as many people as possible to see it. You s

Episode #58 – Automated Marketing with Mike Yan of ManyChat Apr 4, 2022 00:29:27 Mike Yan is the co-founder and CEO of ManyChat, which is currently helping over 1 million businesses in 190 countries around the world revolutionize how they communicate with their customers. At the core of Manychat is the ability to enable businesses to leverage Messenger by Facebook, Instagram Automation, SMS, and email for marketing, sales, and support. There’s a revolution underway that’s r

Episode #57 – Building a System and Hiring Virtual Assistants with Jen Lehner Feb 28, 2022 00:27:54 Jennifer Lehner is a digital marketing strategist and systems strategist. She shows entrepreneurs how to build an audience and monetize their expertise online using social media and digital tools. She creates online courses and trainings and her favorite place to hang out is in her private mastermind, The Front Row VIP. She lives in Shaker Heights, Ohio with her husband, 3 kids and a golden retri

Episode #56 – Hashtag Strategies from Matthew Pierce of the Hashtag Slayer App Jan 18, 2022 00:28:39 Matthew Pierce is a full-stack web designer and developer who’s been making websites since he could still count his age on his fingers. Working in design, development, and marketing, he’s helped countless businesses grow their revenue online. He also holds a Bachelor’s in Communication Design from Emily Carr University (that’s how he met his wife Danica, but that’s a different story). Having prev

Episode #55 – Using Your Core Values to Build an Audience with Nicole Tremaglio Jan 3, 2022 00:39:45 Nicole Tremaglio is a Branding Consultant, Pop Culture Writer, and Host of the Nicstalgia podcast (launching 2/1/22). She helps brands leverage TikTok and emerging social platforms to create a cult following of brand enthusiasts. Nicole is known for being on the pulse of pop culture and cutting edge of digital trends.You can connect with Nic @nicoletremaglio on Instagram and TikTok, watch or list

Episode #54 – Get to know your host! Dec 15, 2021 00:33:30 For a long time, I didn’t know how to describe what I do. I’m not a social media “guru”. I’m not a photographer, I’m not a videographer. It took me a while to figure it out, but I’m a Product Manager. In this episode, Ashley Coffey invited me on her podcast, “Coffey and Code” to talk about my career path, my podcast, and a lot more. If

Episode #53 – The Social Media Strategies Summit Instagram Q&A with Brian Hollingsworth Nov 29, 2021 00:32:50 Brian Kofi Hollingsworth is a Graphic Designer with over 15 years experience, creating and consulting with brands big and small over the years, everything from general elections in the UK and Kenya, to barbershops, chefs, natural skin and hair products, live events, alcohol brands, charities and influencers.  Brian believes social media is everyone’s opportunity to show the world what you

Episode #52 – 5 Key Steps of Building a Community with Ashley Langer Nov 15, 2021 00:26:16 Ashley Langer is a natural born connector and extrovert with over 10 years of experience planning marketing and networking events.  As the founder of Business Socialistas, Ashley works to build a community of female entrepreneurs where women can connect, support one another, find resources and grow their businesses.  Most notorious for their elevated networking event

Episode #51 – How To Setup to Sell on Instagram with Carrie Gottschalk Nov 1, 2021 00:27:42 Carrie Gottschalk is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend — working with large clients Shari’s Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international mark

Episode #50 – Influencers and User Generated Content with Nikki Canning of Later Aug 30, 2021 00:29:13 Nikki Canning is the Editorial Manager at Later — the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Her experience in digital media has taken her to London, Sydney, and Dublin, and she’s helped dozens of brands build their content and social strategy. When Nikki’s not working on blog content for Later, you’ll find her outdoors with her dog, Arli

Episode #49 – Instagram Q&A at the Social Media Strategies Summit Jul 19, 2021 00:20:49 This week on the show, I share a Q&A I did at the Social Media Strategies Summit a few months back, where I shared secrets about how the Instagram algorithm works and how to take advantage of it. If you enjoy this podcast, I would really appreciate a review on Apple Music so other people can find the show! If you’d like to be on the podcast, please send me a message on Instagram (

Episode #48 – What To Do Before Going Viral with Sara Alter from Moment Consulting Jun 28, 2021 00:30:56 Sara Alter is a veteran entrepreneur, business coach, certified life  coach, and the Founder of MOMENT Consulting.         With a background in marketing, branding and PR, Sara leverages 20 years  of entrepreneurial experience to help her clients build unique,  sustainable, buzz-worthy brands.  Sara has been featured in Entrepreneur Magazine,

Episode #47 – Boosting Engagement with Stories and Stickers with Lisi Metzger from LStudioMedia May 26, 2021 00:28:20 Lisi Metzger has been in the social media space since 2009. She created a blog called, “The Beauty File,”posted content for over five years and grew an engaged community online. She was featured in several online publications such as GraziaUK & Refinery 29. She is passionate about connecting with and creating content for small businesses, brands & professionals.  She is a social m

Episode #46 – Finding your Ideal Customer with Mary Pendleton and Hashtag Hero May 11, 2021 00:24:44 Mary Pendleton is a nationally recognized social media strategist and self-proclaimed chillpreneur. Her expertise lies in Instagram growth with a passion for purpose-driven businesses! She offers 1:1 strategic planning sessions and a handpicked hashtag membership to help increase visibility and sales. Mary is a mom of 3 and calls in San Francisco home. In this episode, we talk about how Mary g

Episode #45 – Instagram Hashtag Strategies with Sandie DeMarco Apr 6, 2021 00:26:36 Sandie DeMarco has been in the social media industry as a consumer, business builder, and coach since 2015. She has successfully built social media communities and ultimately sales on Periscope (now owned by Twitter), Snapchat, Instagram, and Facebook. Sandie owns SociallyBranded, a Social Media Agency where she is a social media coach. #TeamSociallyBranded partners with Real Estate Profession

Episode #44 – How To Grow Your Account Using Reels with Allison Springer Mar 24, 2021 00:24:49 Allison Springer is a full-time teacher and part-time heath coach who helps other busy women prioritize nutrition and fitness in their daily life. Over the past 3 years, Allison has grown her Instagram to build her business and mentored other health influencers to do the same. Allison and I met on Clubhouse in an Instagram room, and I’ve been following her journey ever since. She really

Episode #43 – Taking Your Brand’s Instagram to the Next Level Mar 1, 2021 01:01:50 Today’s episode is a little different. Usually I have guests share their  Instagram secrets – but on this episode, I share the secrets!         This was an interview I did with Strixmedia on their podcast, giving my  story of how I got started with Instagram, how I began working with  podcasting and Amazon Alexa, plus some insights about where

Episode #42 – How to Market Your Event on Social Media with Breanna Jacobs Feb 15, 2021 00:22:32 Breanna Jacobs leads the Social Media Strategies Summit event portfolio. She produces 8+ conferences per year, working directly with senior level speakers and collaborating with marketing and sales teams to drive event publicity and content marketing initiatives. She’s researched and launched several new, successful programs from scratch including the UX Strategies Summit, Mobile+Web Developer Co

Episode #41 – How To Build a Community Around Traveling with Mark and Mya Feb 2, 2021 00:25:35 Mark is an Aussie guy who together with his pup Mya, travels the world, sharing pet friendly travel tips while showing you can have a dog and a life of adventure. In this episode, Mark and I discuss how he got started building his community, how to leverage Facebook groups, building a media kit for sponsors to show them your engagement levels, and much more. You can connect with Mark and My

Episode #40 – How to Market Your Audio on Instagram with Amanda Domuracki Jan 18, 2021 00:23:52 Amanda Domuracki is a social strategist with 7+ years of experience in social. Amanda has shepherded brands through the evolving art-slash-science of brand building online, including watershed moments like The Handmaid’s Tale and Fyre Fraud launch stunt at Hulu, to nascent projects like launching Spotify’s podcast presence in the social space or PewDiePie’s influencer network, Revelmode. Amand

Episode #39 – Why Your Instagram Engagement Kinda Sucks with Rachel from Rainylune Jan 6, 2021 00:22:30 Rachel is the artist and owner of Rainylune, a brand that creates cute and chaotic frog themed products. She juggles the full time job of running her business while also being a full time student at ASU. Rachel was recently contacted by the Instagram Partnerships Team, who offered a free session to help her grow her account. You can read her detailed explanation of all the information provided

Episode #38 – How To Make a Hair Salon Instagrammable with Mindy Thomas Dec 22, 2020 00:22:04 Mindy Thomas is a marketing professional in the digital ad strategy and organic strategy space. In a former life, she was a professional hairstylist and makeup artist. Passionate about moving the beauty industry forward, she forayed into marketing, specializing in local branding, content creation, and paid ad strategy. Over the past 8+ years, Mindy has racked valuable experience on both the agenc

Episode #37 – Creating GIFs and AR Filters with Marty Markenson Dec 7, 2020 00:22:31 Marty Markenson is passionate about creating augmented reality applications and content. By day he works as a product manager for PTC’s industrial AR platform. By night he creates AR filters for Instagram. In this interview, we discuss how to make your own GIFs for Stories, how to upload them so they can be re-used across different platforms (including TikTok!) and how to film yourself p

Episode #36 – The 7 Laws of Instagram with John Ferrara Nov 22, 2020 00:23:42 John Ferrara is an Instagram expert, strategist and philosopher. With  over 6 years of experience, John has helped thousands of entrepreneurs  grow their business using Instagram.         When I interview guests on my podcast, I rarely hear something  completely unfamiliar to me about Instagram. When I interviewed John, he  said something abou

Episode #35 – Effective Instagram Ads and Messenger Bots with Amanda Robinson Nov 10, 2020 00:26:13 Amanda Robinson is The Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owne

Episode #28 – How to Get the Engagement Levels You Want with Taylor Loren from Later Jun 23, 2020 00:27:41 Taylor Loren is the director of content marketing at Later, the #1 Instagram marketing platform. She is passionate about helping entrepreneurs grow their business through the power of Instagram marketing, which she does through the popular Later blog and free online Instagram courses. Taylor was named a LinkedIn Top Voice of social media marketing and awarded Best Startup Marketing in Canada. You

Episode #24 - No Filter: The Inside Story of Instagram with Sarah Frier Apr 20, 2020 00:27:02 Sarah Frier is a senior technology reporter for Bloomberg News out  of San Francisco. Her award-winning features and breaking stories have  earned her a reputation as an expert on how Facebook, Instagram,  Snapchat, and Twitter make business decisions that affect their future  and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. S

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