Magic Upstate is the adult contemporary radio station serving Greenville and the Upstate region of South Carolina, positioned as "Today's Hits and Yesterday's Favorites." Since April 2024 it left 106.3 FM and now airs on WFBC-FM's HD4 subchannel (93.7 HD4), the 95.1 and 101.5 FM translators, and the Audacy streaming app. It was previously known as Magic 106.3.
