KCRZ (104.9 FM), branded HiTZ 104.9, is a commercial contemporary hit radio (Top 40) station licensed to Tipton, California and serving the Visalia, Fresno, Tulare and Porterville areas. It is owned by Momentum Broadcasting and broadcasts from studios on East Mineral King Avenue in Visalia, combining current hits with local shows and syndicated programming. The station was previously branded Z104.9 before rebranding to HiTZ 104.9 in 2013.
